Marketing Bachelor of Business Administration (B.B.A.) What is a marketing major?

Marketing
Bachelor of Business Administration (B.B.A.)
What is a marketing major?
The Marketing Department prepares students for fulfilling careers by developing specialized
Contact Information
skills in the management of customer relationships through the creation, communication,
Dr. Andy Wood
professional development and scholarly activities to assure that the JMU marketing student
Department Head
College of Business
ZSH 535
(540) 568-2332
[email protected]
Dr. Eric Boyd
Internship Coordinator
ZSH 641
(540) 568-2721
[email protected]
Robert O’Malley
Academic Advisor
ZSH 205
(540) 568-8781
[email protected]
CO-CURRICULAR ORGS
and delivery of value to customers. Our well regarded faculty engages in a wide variety of
receives the finest business educational experience. We take great pride in a tradition
of vibrant instruction within an innovative curriculum. All marketing students can obtain a
concentration in General Marketing, Sales and Business, or Marketing Information Systems.
Marketing remains a degree held in high regard by potential employers. Yahoo HotJobs
(2008) reports that a marketing degree has become one of the most financially attractive of
all undergraduate degrees with a 12 percent growth in marketing jobs forecast for the next
decade.
The Marketing Department prepares students by developing specialized skills in the
management of customer relationships through the creation, communication, and delivery
of value to customers. Students majoring in marketing are introduced to the marketing
management process, which is a systematic review of the principal activities required to
understand:
- The context in which products and services must be marketed.
- Customer needs.
- Strategic options.
- Marketing program development.
- Evaluation of marketing effectiveness.
The marketing curriculum focuses on traditional and online marketing skills needed in various
Madison Marketing Association (MMA)
Pi Sigma Epsilon (PSE)
Mu Kappa Tau (MKT)
business settings and industries. The curriculum seeks to develop competence in five areas:
INTERNSHIP/JOB POSTINGS
Students will be prepared to enter corporate, small business, or not-for-profit environments
Recruit-A-Duke
Internships.com
ADDITIONAL RESOURCES
jmu.edu/cob/marketing
linkedin.com/groups/JMU-marketing
facebook.com/jmumarketing
twitter.com/JMUMarketing
CAREER & ACADEMIC PLANNING
Student Success Center, 3rd floor
(540) 568-6555
Choosing/Changing Majors
Resource Center
Job Search/Graduate School
Career Counseling
On-Campus Interviewing
Practice Interviews
Recruit-A-Duke Questions
Employer Relations
factual and conceptual knolwedge, problem solving skills, communication skills, experiential
learning, and use of information technology.
with highly valued skills and an understanding of the need for continuous learning.
Career Possibilities
n Account Executive
n Global Account Manager
n Product Analyst
n Account Manager
n Import/Export Manager
n Project Manager
n Account Representative
n International Marketer
n Assistant Buyer
n Internet Marketing
Manager
rofessional Sales
nP
Representative
n Brand Manager
n Brand Marketing
Coordinator
n Buyer
ustomer Relationship
nC
Manager
n Internet Marketing
Specialist
n Market Representative
n Market Research Analyst
n Media Manager
n Digital Media Coordinator
n Media Planner
n Digital Media Specialist
n New Business Developer
n Research Analyst
n Retail Manager
n Sales Representative
n Territory Manager
n Web Assistant
n Web Content Coordinator
Scan the QR code on back
for more possibilities.
Academic Plan
Freshman & Sophomore
B.B.A. Lower-Level Core
COB 191. Business and Economics Statistics
COB 202. Interpersonal Skills
COB 204. Computer Information Systems
COB 218. Legal Environment of Business
COB 241. Financial Accounting
COB 242. Managerial Accounting
COB 291. Introduction to Management Science
ECON 201. Principles of Economics
COLLEGE OF BUSINESS
GECON 200.
Macroeconomics
ACCEPTANCE REQUIREMENTS MATH 205 or 235. Calculus
The College of Business offers
three degrees (B.A., B.B.A., and
B.S.). B.B.A students planning to
take upper-level business courses
must first be accepted. B.A. and
Notes:
B.S. students have progression
COB 191 and MATH 205 are prerequisites for COB 291.
standards that must be completed. COB 241 is a prerequisite for COB 242.
For more information on current
MATH 220 may be substituted for COB 191.
requirements, contact the
College of Business Academic
Services Center in Suite 205 Zane
Showker Hall or call
(540) 568-2785.
MAJOR REQUIREMENTS
General Education
BBA lower level
BBA upper level
Non-Business electives
Marketing Major Reqs
41 hrs
30 hrs
15 hrs
See advisor
27 hrs
All business majors must
complete 60 non-business credit
hours which include general
education courses.
A minimum of 120 hours is
required for graduation as well as
an overall grade point average of
2.00 and a 2.00 within the major.
All graduates must earn at least 60
hours from a four year university.
www.jmu.edu/cob/marketing
[email protected]
Junior
Senior
First Semester
B.B.A. Upper-Level Core
COB 300A. Management
COB 300B. Finance
COB 300C. Operations
COB 300D. Marketing
Marketing Core Courses
MKTG 384. Integrated Marketing
Comunications
First Semester
MKTG Elective
MKTG Elective
MKTG 482. Marketing Analytics
Second Semester
MKTG Elective
MKTG 385. Consumer Behavior
MKTG 430. Personal Selling
Second Semester
MKTG Elective
MKTG 485. Marketing Mgmt.
COB 487. Strategic Management
Notes:
Notes:
COB 300A-D must be taken in the
same semester
MKTG 384 & 385 can be taken either
semester
There are three possible
concentrations; General Marketing,
Sales and Business Marketing, and
Marketing Information Systems. See
advisor or catalog for elective options.
COB 487 is taken in the senior year
MKTG 482 & 485 can be taken either
semester.
Career Plan
Freshman
Sophomore
Junior
Senior
n Explore majors
n Identify skills & values
n Apply for internship
n Apply for full time employment
n Complete self assessments
n Build resume & references
n Practice mock interviews
n Follow up on job leads
n Adjust to campus life
n Activate Recruit-A-Duke
n Attend career fairs
n Negotiate salary
n Seek leadership roles
n Use on-campus recruiting
n Consider graduate school and
n Join professional association
n Build rapport with faculty
account
n Establish solid GPA
n Attend career related events
n Join a student organization
n Research employers
n Apply for summer job
n Network
n Consider study abroad
n Gain career related
programs
experience
n Practice professional etiquette
n Apply for internship
n Brand online presence
n Consider a minor for a
(Linkedin)
technical skill
n Work with Community Service
Learning
test preparation
n Develop job search strategy
n Connect with Alumni
Relations