61% Is keeping pace the new standstill?

Is keeping pace the
new standstill?
Disruption is a top CEO priority...and pain point
Stimulate
innovation
61%
of CEOs believe new market
entrants will disrupt their
industries during the next 5 years.
Source: PwC’s 2015 Global CEO Survey
Competition is heating up and not only within a given
industry. CEOs are asking...
Breakthrough
Game Changer
Incremental
Disruptive
Where can we change
and innovate?
How do we strike the right
innovation balance for longterm differentiation, growth
and short-term efficiency?
How can we
innovate more
effectively?
So what’s an executive to do?
Start with the innovation road to topline growth.
Innovate with purpose and have a coherent strategy.
Target a higher proportion of breakthrough and radical innovation.
Learn and implement business model innovation.
Experiment with new innovation operating models.
Open Innovation
Design Thinking
Frugal Innovation
Co-creation
Incubators
Reverse Innovation
Strategic Intuition
Corporate Venture Capital
Drive a culture of innovation to deliver superior performance.
Innovation leaders who do this see
2-3 times higher growth outlooks.
62%
60%
The most innovative
companies are predicting
growth of 62% over the
next five years
50%
40%
35%
Against the global
average of 35%
30%
20%
21%
The least innovative
companies are expecting
growth of 21% over the
same period
10%
0%
2014
2015
Source: PwC 2013 Global Innovation Study
2016
2017
2018
Helping organizations stimulate innovation.
Strategic innovation agenda
Align all elements to your top-line growth, core values and strategic growth.
Revenue growth
Turbo-charge innovation capabilities to achieve sustainable differentiation through an effective
repeatable and scalable approach.
Culture of innovation
Fuel growth and innovation with the right skills and a global multi-generational workforce.
Identify, support and reward innovators.
Business change
Develop new business models to disrupt other industries and protect yourself from
disruption by others.
We can help you drive topline growth
and bring winning ideas to market.
Ready to get started?
For more information, please visit:
www.pwc.com/stimulateinnovation
© 2015 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to the US member firm, and may sometimes refer
to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details. This content is for general information
purposes only, and should not be used as a substitute for consultation with professional advisors. 32056 -2015