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DAFTAR PUSTAKA

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DAFTAR PUSTAKA
DAFTAR PUSTAKA
Arnold, David. 1996. Pedoman Dalam Manajemen Merek. Surabaya: PT. Kentindo
Soho.
Clifton, Rita & John Simmons. 2003. Brands and Branding. London: The Economist.
Crainer, S., & Dearlove, D. 2003. The ultimate book of business brands: Insights from
the worls’s 50 greatest brands. United Kingdom: Capstone.
East, R .1997. Consumer Behaviour. London: Prentice Hall
Gelder, S.V. 2005. Global Brand Strategy. London: Kogan Page
Knapp, Duane E. 2002. The Brand Mindset. Yogyakarta: Andi
Soehadi, Agus W. 2005. Effective Branding: Konsep dan Aplikasi pengembangan
Merek yang Sehat dan Kuat. Bandung: Quantum Bisnis & Manajemen.
Susanto, A. B.,& Wijanarko, H. 2004. Power Branding: Membangun Merek Unggul
dan Organisasi Pendukungnya. Jakarta: Quantum Bisnis & Manajemen
http://www.businesslink.gov.uk
http://blog.restauranteers.com
Universitas Kristen Maranatha
Fly UP