Becoming a Social Business IBM Connections 3 Overview

Becoming a Social Business
IBM Connections 3 Overview
©2011 IBM Corporation
Updated for IBM Connections 3.0.1, April 2011
Agenda
●
Why become a social business?
●
Social business use cases
●
About IBM Connections
●
Closing
© 2011 IBM Corporation
2
The world is connected: economically,
socially, and technically
People are transforming
the way they interact...
and transforming the way they
purchase goods and
services...
© 2011 IBM Corporation
3
...and this transformation presents new challenges
Marketers: less control over their brands
Product development: deliver new products
and services quickly and at lower cost
Human resources: difficulty increasing worker
effectiveness
Organizations: paralyzed by security and
governance concerns
© 2011 IBM Corporation
4
Stand-out organizations are achieving real
business results with new forms of
collaboration
“69% of respondents report that their
companies have gained measurable
business benefits, including more innovative
products and services, more effective
marketing, better access to knowledge, lower
cost of doing business, and higher revenues.”
Source: How companies are benefiting from Web 2.0: McKinsey Global Survey Results,
September 2009
© 2011 IBM Corporation
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Social Business
On a smarter planet, people are transforming the
way they interact... and this transformation is
impacting the way business is being done
Why Social Business matters...
95% of standout
Standout organizations
organizations will focus
more on “getting closer
to the customer” over
the next 5 years.
are
more
likely to allow their
people to use social
and collaborative tools.
– IBM CEO Study 2010
– IBM CHRO Study 2010
57%
© 2011 IBM Corporation
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A Social Business
embraces networks of people to create business value
At its core,
a Social Business is:
Engaged
Transparent
Nimble
© 2011 IBM Corporation
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What does a Social Business look like to
different business leaders?
A Social Business
Drives advocacy and more
sales through trusted
relationships
●
Business As Usual
Customer
Experience
Marketing
●
●
●
'Push' marketing via
traditional channels
Control over brand image
and brand communication
Invest in R&D
Deepen
relationships
with
customers
●
Generate new
ideas faster
Product
Customer
●
Generate new ideas
Experience
Development
Marketing
Processes
Operations,
Human
Resources
●
●
●
internally
Test ideas in market
Email and phone based
communication
Knowledge kept in silos
●
Enable a more
effective
workforce
Speed time to market and
gain market share with
break-through ideas and
products
Save money by reaching out
to professional networks to
respond faster to business
decisions and opportunities
© 2011 IBM Corporation
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Agenda
●
Why become a social business?
●
Social business use cases
●
About IBM Connections
●
Closing
© 2011 IBM Corporation
9
Social Businesses deliver powerful outcomes
Outcome
Social Business Initiative
●
Deployed a social collaboration
platform to bring together legal
professionals in new ways
●
●
●
●
Created a social innovation platform
to source new service ideas from a
broader base of employees
●
●
Accelerated the growth of the PLI
client base by 1.25% per day
Added 554 new “voices” to the dev
process during first six months
Published the first idea a mere ten
minutes after launch
Significant savings from faster
formation of consulting teams to
address customer needs
Deployed a social collaboration
platform to help 20,000 people in 200
locations work together effectively
© 2011 IBM Corporation
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Practising Law Institute
Growing customer base
Dedicated to providing the legal community with the most up-to-date,
relevant information and techniques
●
More than 100,000 attorneys
●
Providing the legal community with the most up-to-date, relevant
information in a variety of formats and media
●
By bringing together in one place rich information resources, leading
expertise, easy ways of collaborating and the people who care, they can
improve the practice of law by helping clients be better lawyers
Business Result: Practicing Law Institute forged closer relationships with
their clientele, connected customers with expert content and accelerated
the growth of PLI's client base by 1.25% per day.
© 2011 IBM Corporation
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China Telecommunications Corporation
Streamlines innovation and speeds development
The need:
To stay competitive, the Shanghai branch of China Telecommunications
Corporation (China Telecom) needed to increase its advantage by leveraging new
services. With the anticipated addition of a new third generation (3G) license, the
company sought an innovative solution to help accelerate telecom service creation
and better leverage its employee base through a unified innovation process.
The solution:
China Telecom created an integrated innovation platform that enables
collaboration among employees, partners and customers. The solution, with a Web
portal for user access to input ideas, increases the chance of market success for
new services, creates a unified innovation process for the company’s greater
employee/partner community, expands the sources of innovation and helps filter
quality ideas.
What makes it smarter:
 Enabled marketing teams to analyze new intelligence gathered directly from
consumers’ Web 2.0 entries and launch new services with the knowledge that
subscriber demand exists
 Reduced opportunity costs and risk by expanding sources for new product ideas
and by improving idea quality, increasing the chance of marketing success
 Allowed 554 new “voices” into the development process during the first six
months of the platform launch, with the publication of the first idea a mere ten
minutes after launch
“The IBM solution enables us to
deliver exciting products to the
marketplace at a faster pace than
ever before.”
—Niu Gang
Associate Director,
Shanghai Research Institute,
China Telecommunications
Solution components:
 IBM System x3650
 IBM DB2 for Linux
 IBM Lotus Connections
 IBM WebSphere Application
Server
 IBM Services for Lotus
 IBM Idea Factory Asset
© 2011 IBM Corporation
IBM Confidential
12
Sogeti, Project TeamPark
Assembling the right team fast
Business Need:
To bring distributed work
groups together
Sogeti has 20,000 employees in 200 locations across
14 countries. They were looking for a solution to help
those people work transparently across these barriers.
Solution: Lotus Connections was selected
over Microsoft because of its people-centric
approach rather than a document centric design
Value to client:
●
●
●
Improved internal knowledge sharing and placed dynamic networks for expertise within
easy reach
Sped the formation of consulting teams to address customer needs
Led to the creation of a service offering for customers built on Lotus Connections called
'TeamPark.'
© 2011 IBM Corporation
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IBM Social Software is the market share leader
IDC identified IBM as the marketshare leader in Social Software
Platform providers for a second year in a row3 June 2011 IBM.com press
release
35% of Fortune 100 have purchased IBM Social
Software1
IBM is positioned in the leadership quadrant in the
2009 and 2010 Garter Magic Quadrant reports
© 2011 IBM Corporation
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IBM customers are achieving real business results
with social collaboration today
Rheinmetall AG uses embedded web 2.0 collaborative
tools to bring together isolated divisions and
workgroups into business-wide communities creating
flattened, always on and optimized global network of
experts. with 100% team transparency, 24/7 project
work is possible
At Chubu Electric, enterprise wide
collaboration build on Lotus solutions
enables them to rapidly develop high-value
products and services.
Employees and their expertise at BASF are visible
across the organization regardless of organizational
role. Projects and task transparency creates
more effective and time saving knowledge
sharing
© 2011 IBM Corporation
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2010 Groundswell Awards
Running on IBM Connections
2010 Groundswell Awards:
for excellence in the use of social technologies to deliver business
value
Project Shift
●
200 communities across 20 countries
●
sharing best practices and insights
●
In 1 year 600 international community members
developed and marketed first global product
●
Over 1M visitors / month visit forums and content
●
500,000 profiles, 800 bloggers, 450 wikis
●
Discovering expertise
●
Delivering $100 million in savings
© 2011 IBM Corporation
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Agenda
●
Why become a social business?
●
Social business use cases
●
About IBM Connections
●
Closing
© 2011 IBM Corporation
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Social Collaboration with IBM Connections
Leverage what
others know
Stay in touch
with team
projects
Manage your work
more effectively
Employees
Partners
Keep track of
group
documents
Share
expertise
Customers
Find the
right people
© 2011 IBM Corporation
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IBM Connections 3
●
●
●
●
...is social software, designed to meet the needs of
business.
...empowers business professionals to be more
innovative and productive, by helping them identify
and build networks of subject matter experts.
...facilitates the creation of vibrant communities of
employees, business partners, and customers
where creative ideas can be exchanged that can
foster increased business growth.
...helps teams accomplish their business
objectives, whether they are located locally or
distributed geographically.
© 2011 IBM Corporation
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Integrated Capabilities that comprise IBM
Connections
Profiles
Find the people you need
Communities
Work with people who share
common roles and expertise
Files
Post, share, and discover documents,
presentations, images, and more
Wikis
Create web content together
Activities
Organize your work and tap
your professional network
Home page
See what's happening across your
social network
Social Analytics
Discover who and what you don’t
know via recommendations
Micro-blogging
Reach out for help your social network
Bookmarks
Save, share, and discover bookmarks
Forums
Blogs
Exchange ideas with, and benefit
from the expertise of others
Present your own ideas, and learn
from others
© 2011 IBM Corporation
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Profiles
●
●
●
●
Quickly find the people and
expertise you need
Post a status message
informing your network of
what you are doing
Grow and maintain your
professional network
Communicate to your
network your expertise and
content
Respond faster to customers and make better decisions
© 2011 IBM Corporation
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Microblogs
•
Stay informed and connected
– Inform your colleagues of what you are working on
– Stay informed of what your colleagues are doing
– Pose a question to your network to seek advice
– Post a comment on other people's messages to provide feedback
•
Filter by: your network, people you are following, or both
Help to enable a more effective workforce
© 2011 IBM Corporation
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Home Page
●
●
●
●
●
A consolidated, customizable
overview of your social network.
Use the widgets that are
supplied, or add your own
Access status updates and
content changes from your
network
Search across all the social
applications
View recommendations content
to view
Reduce redundant work
© 2011 IBM Corporation
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Recommendations of People and Content
●
●
●
Personalized, smart
recommendations for the People,
Community and Content you
should know
Based on your Profile, tags,
social network, and actions
Found in Home page, Profiles
and Communities
Discover what and who you should know
© 2011 IBM Corporation
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Activities
●
●
●
●
●
●
Gather the e-mails, IM chats,
documents, messages, and other
information that you and your
team need to accomplish a
project
Assign To Dos to project
members
Customize and organize an
activity with sections
Create an activity for use by the
members of a community
Create Activity Templates to
capture and reuse best practices
Integrate, optionally, with team
collaboration (Lotus Quickr)
Complete projects on time and meet goals
© 2011 IBM Corporation
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Files
●
Share documents,
spreadsheets, presentations,
and others without sending
large attachments through email.
–
–
–
–
–
–
–
Tag files so that they're easy to
find; add recommendations and
comments
Share files with selected
individuals, groups and
communities, or make them public
View sharing properties, such as
who has shared a file and with
whom, people who have
downloaded files
Manage versions and allow others
to upload new versions
Search for text in the title or body
of the file
Organize files in public or private
folders
Optionally moderate file
submission
Spend less time searching for information
© 2011 IBM Corporation
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Blogs
●
●
●
●
●
Blogs help you connect with
people - whether you know them
or not, whether they are inside or
outside your organization,
whether they are internal or
external.
Readers benefit from the
knowledge of subject matter
experts.
Share your unique perspective
and expertise — solicit and rate
feedback — without worrying
about filling up everyone's inbox.
Blogs help you communicate with
your peers or colleagues and
accelerate innovation.
Optionally moderate blog content
Generate new products and services faster
© 2011 IBM Corporation
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Wikis
●
●
An easy way to post, share, and
comment on content.
A place for you and your teams
can collaboratively edit content
–
–
–
–
–
–
–
Create wiki pages; enter and edit
content using a rich text editor, adding
HTML, or editing in wiki markup
Compare wiki page versions
Subscribe to wiki pages to be notified
of changes
Organize pages hierarchically
Recommend, tag, and comment on
pages
Subscribe to wiki pages to be notified
of changes
Control and assign read access, write
access, or manager access privileges
Improve efficiency across your organization
© 2011 IBM Corporation
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Forums
•
Start discussions and exchange
thoughts
•
Brainstorm and collect feedback
on new product ideas
•
Use stand-alone or integrated
within a Community
•
Hold public or private discussions
•
Foster question-and-answer
dialogue
•
Optionally moderate forum content
Reduce support costs with customer self-help
© 2011 IBM Corporation
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Communities
●
●
●
●
Help people who share
common interests to
exchange and share
information and ideas.
Use your browser, Lotus
Sametime, or email
software.
Typically includes a related
blog, forum, member list,
activities, home page, wiki,
files, & bookmarks.
The community manager
decides if the community is
open to all or to a more
selective group.
Increase sales and customer retention
© 2011 IBM Corporation
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Community Media Gallery
●
●
●
●
Upload images and
videos for viewing inline
Preview an image
collection from a
preview dialog
Stores uploaded images
and videos into the Files
repository
One media gallery
widget instance allowed
per Community
© 2011 IBM Corporation
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Video and Photo Galleries
●
●
●
●
●
Create a more compelling
experience for visitors through
Video and photo sharing
Be able to share rich media in
addition to text the to make the
experience more satisfying and
compelling
Attract more visitors to your site
and have them return more
frequently
Example: Permit customers to
show how they use a product to
others
Example: Show how to install a
blue ray player faster than text
based instructions
© 2011 IBM Corporation
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Full Gallery View
Media Gallery
Overview Widget
© 2011 IBM Corporation
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Ideation Blogs Promote Idea Generation
●
Gather structured feedback
through Ideation Blogs from
customers
●
●
●
●
Generation and filtering of the
best ideas
Post ideas and gather feedback
from customers in a more efficient
and structured way
Allow voting and comments from
customers to bring popular ideas
to surface
Facilitate moving the best ideas to
development of the idea via use of
Activities
© 2011 IBM Corporation
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Ideation Blog
• Add the
Ideation
Blog feature
to a
community
• New ideas
are shown in
the widget
• Shows the
ideas with
the most
votes
© 2011 IBM Corporation
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Ideation Blog (con't)
• Members
can see the
list of ideas,
comments
and votes
• Members
can offer up
comments
and cast
votes
themselves
© 2011 IBM Corporation
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Graduated Idea
• Owners can take a
graduated idea and
start an activity for it
– so that people can
take action on the
idea
• A section is created
called “Graduated
Idea” from Ideation
blog
• The graduated idea
is now an entry
within the section
• A link to the entry
within the Ideation
blog is appended to
the top of the entry
body
© 2011 IBM Corporation
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Moderation Capabilities
●
●
●
●
Higher quality community
participation through moderation
Get the benefits of community
participation, while also having the
confidence of being able to
moderate and govern activity and
content in your customer
communities
Protect the community from
inappropriate content
Community members and owners
can participate in the moderation
process
© 2011 IBM Corporation
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Moderation UI
Community
Pre-Moderation
© 2011 IBM Corporation
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Moderation Support
●
●
●
Community instance
moderation - Community
owners moderate their own
community
Global moderation Moderator role created to
review and approve content
on a server level
Supported services:
­ Blog Entries and
Comments
­ Community Files and
Comments
­ Forum Posts
© 2011 IBM Corporation
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Moderation Support (con't)
●
●
Pre-Moderation
­ Author creates content ( file, blog post,
etc.)
­ Community owner (moderator) must
approve or reject
Post-Moderation
­ Community member can “flag” the
content, which sends a notification to the
Community owner.
­ Community owner reviews flagged items
& can take appropriate action (e.g.
quarantine or dismiss)
© 2011 IBM Corporation
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Community Access to
IBM Enterprise Content Management (ECM)
Libraries
●
Connects to ECM
library
­ IBM Content
Manager
­ IBM FileNet
●
●
Interact with ECM
content from within
a Community
Customize
Community to add
ECM Custom
Library
© 2011 IBM Corporation
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ECM Integration Settings
Select preferred
view and column
sort for the widget.
Add your ECM Server
URL & choose whether
to login with your
Connections credentials
or different ones.
Choose library to
associate.
© 2011 IBM Corporation
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Email Digests Notifications
•
Includes option to receive followed
content as an email digest
•
Central preferences for how to get
notified about different types of content
•
Ability to follow individual content,
people, communities and tags
© 2011 IBM Corporation
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Compliance & Audibility
•
New SPIs enable the capability to track all
data changes in all IBM Connections
components
•
Create, update and delete operations will
be represented as realtime events with
necessary data
•
Events consumed and processed by a 3rd
party tool via (new SPIs provided by IBM
Connections)
•
Enable the ability to track key words or
phrases even when content has been
deleted or updated
•
Boost productivity while meeting
regulations
© 2011 IBM Corporation
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IBM Connections integration points
to make your business critical applications social
Stay in the tools you know with integration of social capabilities in familiar desktop
productivity tools
●
●
Embed expertise when and where you need it in key business processes
Take your professional networks and communities on the road with broad mobile
support your business case
●
Delivering the most complete set of social software services enabling
rich integration with IBM products and other solutions
© 2011 IBM Corporation
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IBM Lotus Notes Integration
●
●
●
New Status Updates plug-in
Update your status or view updates
from your Network directly in Lotus
Notes
Free download from the Solutions
Catalog
http://catalog.lotus.com
Get help from your network
© 2011 IBM Corporation
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Files Connector for Lotus Notes
●
●
●
Access your Files
directly from the
sidebar
Drag and drop files
to quickly upload
Search for files and
people and
download
© 2011 IBM Corporation
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IBM WebSphere Portal Integration
●
●
●
●
●
●
New Profiles and tag cloud
portlet for WebSphere Portal
Developed with WebSphere
Portlet Factory
Browse and search your
Network
View and make Status
Updates
Activities, Blogs, Bookmarks
portlets also updated for WS
Portal V7
Free download from the
Solutions Catalog http://catalog.lotus.com
Easily add social capabilities to portal applications
© 2011 IBM Corporation
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IBM Customer Experience Suite
●
●
●
●
Support conversations and information sharing with and
between users with capabilities such as wikis, blogs, forums,
communities, ratings, commenting, tagging, shared bookmarks &
files, and activities for organizing work & ideas.
Allow users to find the right people based upon their profile:
expertise, projects, responsibilities, and interests.
Enable customers to get problems resolved quickly with click-tochat functions.
Improve SEO and brand awareness by syndicating content across
the web, into other online properties, such as Facebook.
© 2011 IBM Corporation
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Microsoft Outlook
• IBM Connections integrated directly into Microsoft
Outlook
• Manage work and collaborate with others to execute
daily business
– Drag and drop an email with tasks to create an
Activity
– View your network's profiles to locate expertise
© 2011 IBM Corporation
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Microsoft SharePoint Integration
●
●
●
●
New widget available for Lotus
Connections Communities
Access Microsoft SharePoint
files
Open and add files to
Microsoft SharePoint from
within a Lotus Connections
Community
Free download from the
Solutions Catalog
http://catalog.lotus.com
Add robust social capabilities to legacy Sharepoint content
© 2011 IBM Corporation
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Mobile Support
●
●
●
●
Delivering IBM Connections
social applications to your
mobile device
Mobile web client, designed
for mobile browser
Built-in to IBM Connections
Apple iPhone, iPad and Nokia
S60 device support
Increase sales by giving sales staff all the answers
© 2011 IBM Corporation
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IBM Connections Mobile
●
IBM Connections supported on:
­
­
­
­
●
Apple iPhone and iPod Touch
Apple iPad
Android 2.x devices
Nokia S60 3rd and 5th edition
devices
Profiles board, Communities,
Files, Forums and Bookmarks
are now available
Increase sales by giving sales staff all the answers
© 2011 IBM Corporation
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IBM Cognos 10 + IBM Connections
= Collaborative Decision Making
●
●
●
Turn dashboard insights into
team action with activities
integration
Use search integration of
Connections assets to discover
the information you need fast
for collaborative decision
making
Build decision networks to
engage the right people at the
right time
Beta Customer Feedback of the Integration: “In making decisions we need to access
the right stakeholders and experts. Social Media allows us to bring those people
together and access the Trusted Information in Cognos 10.”
© 2011 IBM Corporation
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The Power of Business Intelligence and Social Collaboration
Combined To Help Streamline and Improve Decision Making
Cognos Business Intelligence 10.1
Helps teams maximize their efficiency, and use resources effectively
when making important decisions.
Lotus Connections 2.5 features included as support for
Cognos 10.1
Also supports Lotus Connections 3.0
From Cognos Business Intelligence Dashboard
●
●
●
●
●
Initiate an Activity
View a list of Activities associated with the
Dashboard
Access an Activity that is associated with a
Dashboard
From Lotus Connections
●
●
Open the Dashboard that is associated with an
Activity
Access all the social collaboration capabilities of
Lotus Connections (e.g. Profiles, Communities,
Wikis, Blogs, Bookmarks, and more)
© 2011 IBM Corporation
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Social Business for Development Teams
Integrate IBM Connections with IBM Rational Team Concert
●
Provides a social context to development activities
●
Coordinate cross organization projects involving both development and business stakeholders b
linking IBM Connection activities with RTC projects
●
Enhance productivity and agility across teams though expertise discovery, collaboration, shared
intellectual capital, and social learning
© 2011 IBM Corporation
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Connecting development projects with communities
Manage
Activities
Networking
Profiles
Announce, discuss
Blogs
Defines
Plan
Delivers
Responsible for
Streams
Follows
Discuss, support
Process
Forums
Document collaboration
Produces
Project
Community
Build
Wikis
Generates
Events
Share, organize
Bookmarks
Work-items
Feeds
Shares
Dashboard
The community is typically made up of the project team
plus end-users, business partners, executives,
stakeholders and etc.
Owns
Components
Project team typically made up of developers, testers,
development managers, testers, requirements analysts,
scrum-masters, release engineers and etc.
© 2011 IBM Corporation
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IBM Connections/Rational Team Concert Integration
Technical details
●
Plugin for Rational Team Concert (RTC) web
interface
●
Enables Rational Team Concert development teams
to collaborate with all stakeholders via Connections
●
●
─
Connects RTC User Accounts to Connections User
Accounts
─
Connects RTC Projects to Connections
Communities
─
Enables viewing of Connections Business Cards
within RTC Web UI
Makes it easy for developers to share and interact
with the social network
─
Easy to share RTC Work-items as Blog Entries,
Forum Posts or Status Updates
─
Browse and Search Connections from within the
RTC Web UI
Complements existing ways to integrate RTC and
Connections
─
─
●
Both systems support dashboard widgets/gadgets
Both feature comprehensive REST APIs
59
IBM
Confiden
tial
View the online demo
© 2011 IBM Corporation
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Agenda
●
Why become a social business?
●
Social business use cases
●
About IBM Connections
●
Closing
© 2011 IBM Corporation
60
Why IBM?

Market Leadership




Social Everywhere vs Pay Everywhere



IBM delivers free connectors, plug-in and mobile device support so you can tap the
value of your professional network from existing applications
Broader industry, governance and consulting expertise to ensure you get
value from your investment
Pipeline of innovation from IBM Research delivers new value faster


IBM is #1 in Social Software Platforms market share according to IDC.*
“IBM could end up being more important to the business use and monetization of
social media than Facebook”, Drew Neisser, FastCompany
35% of Fortune 100 companies have purchased IBM Social Collaboration Software
Bookmarks, activities, network visualization, and now social analytics are all
available from IBM first!
Widest range of deployment options to meet your requirements

On-premises, hosted, cloud, Linux, AIX, Microsoft Windows Server, IBM System Z,
26 languages...
*IDC Worldwide Social Platforms Revenue by Vendor, 2007–2009, June 2010, June 2011,IDC
61
#228808
© 2011 IBM Corporation
Social Software “Next” Themes
Social Platform
Evolution
Enhanced Communities Business to Consumer
for Teams
Support “IBM Vulcan” with new Add new functions to
services and deeper
communities to meet team use
integration across the portfolio cases for sharing and
collaboration
●
Need to streamline work
●
Need anytime, anywhere
access
●
Need to prioritize what's
important and avoid
distractions
●
Need consistent, integrated
collaboration experience
●
Need to share and collaborate
across a group of people
●
Need to support different
groups with different social
and collaboration
requirements
Creation and management of
compelling customer
communities
●
Need engaging social
customer communities to
increase loyalty and revenue
●
Need to understand what is
working and gain insight
from trends
●
Need to support openness
and choice
Social Everywhere
Deliver new or expanded value in the context of other applications
Subject to change. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding
potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The
development, release, and timing of any future features or functionality described for our products remains at our sole discretion.
© 2011 IBM Corporation
62
IBM Social Collaboration Platform
Scalable and flexible to support a Social Business
Deepen relationships
with customers
Enable a more
effective workforce
Generate new
ideas faster
E
Social Business
Web/Online experience
BI
BPM
Social Everywhere
ECM
HCM
CRM
Make business applications social by integrating with IBM applications:
IBM Customer Experience Suite, IBM Cognos 10, IBM FileNet and Content Manager
Social Collaboration Platform
IBM Connections, Lotus Quickr®, Lotus Sametime®
Services and Business Partner solutions
Strategize, customize, deploy, and support your social business with
IBM Global Services, IBM Solutions Services for Lotus, IBM Business Partners
© 2011 IBM Corporation
63
External Resources and Information
New IBM Social Landing Page
http:/www.ibm.com/social
Latest product info, research, podcasts,
and more
http:/www.ibm.com/lotus/connections
IBM Connections Team Blog http://synch.rono.us
Assets, discussion, and opinion about
driving the adoption of IBM social software
http://www.thecollaborationsoapbox.com
Solutions Catalog
http://greenhouse.lotus.com/catalog
© 2011 IBM Corporation
64
Take the next step on your social
business journey with IBM
●
Read the Whitepapers
─
─
─
●
Watch the video (or two)
─
─
●
Whitepaper: Measuring the impact of Social
Collaboration → http://bit.ly/cS2rgx
Total Economic Impact Study: IBM Social
Collaboration → http://bit.ly/cmTXTW
IDC Whitepaper – Becoming a Social
Business – the IBM Story →
http://bit.ly/edD6UC
YouTube: Social Software has real business
value → http://bit.ly/c6elru
YouTube: LotusKnows →
youtube.com/collaboration4you
Join us in the conversation
─
─
─
Twitter: @LotusConnection,
#IBMExperience
Blog and Community: The IBM
Collaboration Soapbox →
http://bit.ly/ibmsoapbox
Facebook: LotusKnows →
facebook.com/lotusknows
Thank You!
© 2011 IBM Corporation
65
It’s about
social and
business
transformation
It’s about
creating a
culture for
innovation
It’s about
trusted
relationships
It’s about creating a social business.
http://www.ibm.com/socialcollaboration
© 2011 IBM Corporation
66
© 2011 IBM Corporation
67
Backup
Additional BVA Examples
©2011 IBM Corporation
Becoming a social railroad
●
Business Objectives
– Leverage Web 2.0 collaboration
solutions to drive cost savings,
operational efficiency and revenue
increases
– Achieve a more unified, open
culture and improve
communications between
managers and union employees
– Innovate and differentiate the
customer experience in a difficult
economic environment
– Address changes in workforce
demographics, retain
organizational knowledge and
attract/retain 'Gen X/Y’
●
Solution
– Executive blogs, communities,
and discussion forums to improve
knowledge sharing and
communications between
management and unionized
employees
– Profiles, expertise location, and
team workspaces to effectively
support project-based,
geographically dispersed work
teams
– Collaborative document creation
and content repositories to
harvest critical knowledge from
retiring employees
Leading North American railroad franchise, with 32,000 route miles and
45,000 employees; largest intermodal carrier
© 2011 IBM Corporation
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Measuring success at a railroad
●
Estimated Benefits over the next three years
– Quantified Benefits:
•
•
•
•
Increased sales effectiveness on top accounts: $8,100,000
Reduced travel cost through on-line collaboration:
$400,000
Improved efficiency to attract and retain new employees: $200,000
Increased employee productivity:
$14,600,000
– Qualitative Benefits:
• Less friction from “management vs. unionized labor” mindset
• More engaged and motivated workforce
$23,300,000
© 2011 IBM Corporation
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Becoming a social utility
●
Business Objectives
– Executing the vision for a cleaner
+ smarter energy future requiring
increased operational agility and
improved change management
across the enterprise
– Ensure ability to safely and
reliably generate, acquire, and
transmit power to customers
– Improve effectiveness and
delivery of customer programs
and services
– Maintain a stable, productive,
flexible, and satisfied workforce
– Improve operational ability to
respond/adapt to changing
customer and market demands
●
Solution
– Social networking platform to
enable asynchronous knowledge
capture, dissemination and
collaboration
– Real time collaboration and
messaging helps reduce the need
for face-to-face team meetings
and status calls
– Team rooms and content libraries
to effectively organize and share
content for projects and teams
Large US electric utilities provider, serves >14,000,000 consumers
with est. 15,000 employees
© 2011 IBM Corporation
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Measuring success at a social utility
●
Estimated Benefits over the next three years
– Direct Benefits:
•
•
•
•
Reduced mileage expense:
Reduced discretionary training:
Reduced teleconferencing cost:
Reduced e-mail storage cost:
$3,100,000
$600,000
$300,000
$100,000
– Indirect Benefits:
•
•
•
•
Increased employee productivity:
Faster new employee onboarding:
Reduced employee turnover:
Reduced cost of IT helpdesk:
$6,500,000
$500,000
$100,000
$100,000
$11,300,000
© 2011 IBM Corporation
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Becoming a social health plan
●
Business Objectives
– Drive operational efficiencies and
increase teaming and
collaboration across functional
areas
– Improve access to important,
relevant information by
employees, partners and
customers
– Improve ability to easily and
quickly find and leverage experts
and expertise
– Reduce cycle-time and bottleneck
issues to accelerate operations
and free up processing capacity to
support business/revenue growth
●
Solution
– Portal-based platform to support
internal and external
communications and processes
with role-specific access for
patients, care providers, and
administrators
– Easy-to-access, user-friendly Web
2.0 collaboration tools integrated
with the Portal platform
– eForms and Web Content
Management with workflow
automation to streamline paperbased processes
Large Health Plan with approx. 3,500 employees and largest network
of providers within US state, serving individuals, families, and
employee groups (2.5M+ members
in total)
© 2011 IBM Corporation
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Measuring success at a social health plan
●
Estimated Benefits over the next three years
– Direct Benefits:
•
•
•
•
•
Reduced telephone cost:
Reduced training cost:
Reduced cost of printing:
Reduced cost of web-conferencing:
Reduced travel cost:
$1,700,000
$900,000
$500,000
$400,000
$200,000
– Indirect Benefits:
• Increased sales conversion:
$5,300,000
• Increased employee productivity:
$2,700,000
• Reduced cost of new employee onboarding:
$200,000
$11,900,000
© 2011 IBM Corporation
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Becoming a social office supplier
●
Business Objectives
– Increase employee productivity and
operational efficiency in high-value
business process areas
– Support global business growth
through improved collaboration and
knowledge management
– Optimize communication of
company values, vision, strategies,
culture and resources to attract and
retain the best people
– Make the business more responsive
and effective by improving
information access and
management reporting/oversight of
key operational indicators records
●
Solution
– Enterprise-wide B2E Portal and
Collaboration platform enabling
manager and employee self-service
capabilities, role-specific access to
content and information,
– Standardized Web 2.0 collaboration
and social networking services
– Improved performance managemnt
and decision support through
personalized Management
Dashboards
Global leader in consumer and office products with approx 36,000
employees, 200+ manufacturing & distribution facilities in 60+ countries
© 2011 IBM Corporation
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Measuring success at a social office supplier
●
Estimated Benefits over the next three years
– Direct Benefits:
• Reduced training cost:
$3,200,000
• Reduced cost of web content management:
$400,000
Reduced cost of printing and document handling:
$200,000
• Reduced cost of HR administration:
$200,000
– Indirect Benefits:
• Increased employee productivity:
• Reduced time away for face-to-face meetings
• for shop-floor personnel:
$7,500,000
$300,000
$11,800,000
© 2011 IBM Corporation
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Becoming a social retail bank
●
Business Objectives
– Leverage an enterprise portal and
collaboration platform in support of
key business initiatives
– Improve Treasury sales and service
performance
– Streamline M&A onboarding and
integration
– Complement HR self-service
outsourcing
– Improve quality, ease-of-use, and
impact of Corporate
Communications
●
Solution
– Enterprise-wide B2E Portal platform
delivering roles-based enterprise
assets to user communities,
enabling self-service capabilities
– Standardized Web 2.0 collaboration
and social networking services to
compress collaboration cycle time
between front-, and back-office
functions
– Automation and straight-throughprocessing of high-value B2B
service implementation processes
through electronic Forms and
workflow
~ 5M consumer and small business customers; 2,500 retail branches;
Corporate & Institutional Banking w/~$100B in assets under management
Global Investment Services with 70M+ shareholder accounts
© 2011 IBM Corporation
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Measuring success at a social retail bank
●
Estimated Benefits over the next three years
– Accelerate 'time-to-revenue' for new Treasury customers by 20 –
30%
– Increase customer-facing time for Sales and Support personnel
– Increase guidance, cross-sell, and up-sell effectiveness
– Improve M&A employee 'time-to-productivity' by 10 - 20%
– Increase knowledge worker productivity by 5 – 15%
– Reduce web content management cost by 5 – 10%
© 2011 IBM Corporation
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