Business Intelligence Software BI Case Study MIS 2502

Business Intelligence Software
BI Case Study
MIS 2502
SYSCO Corporation
• A large food distributor founded in 1969.
• Over 45,000 employees and 420,000 customers.
• 83 regional operations and 62 specialty
companies.
• Revenue in 2003: 26 Billion (Net income: 778 M)
• Before 2003, ERP and many information systems
have been adopted and deployed. The
effectiveness of these systems are well perceived.
• What are the problems of using these IT systems?
Business Objects
• A leading BI vender
– Founded in 1990 in France
– In 2003, revenue $500M
– 24,000 customers
• Provide BI =>
• Service Roadmap:
– Scope, Design, Build, Deploy and Evolve
Deal
• SYSCO completed the data warehouse
• Business Objects invested a lot of time to
learn about SYSCO and its needs before any
contract was signed. (Is that stupid? Why don’t other
companies do that?)
• SYSCO decided to initially only configure the BI
software and train employees to address only
a limited set of questions. (when did SYSCO decide?
Why only address two questions?)
More Questions
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Why did SYSCO need across-firm level BI?
What is BI software? What are the business benefits of BI software?
What are the two alternatives for buying BI software at SYSCO?
What are some implementation pitfalls of BI software at SYSCO?
Why choose Business Objects?
Why did SYSCO build warehouse by own?
How about small firms?
How to evaluate the success of this purchase if you are the CEO of
SYSCO?
• How do competitors react?
• If you are the sales manager of Business Objects, how to persuade
SYSCO to purchase more?