Alcoholic Beverages (Distilled Spirits) - Global Strategic Business Report Brochure
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Alcoholic Beverages (Distilled Spirits) - Global Strategic Business Report Brochure
Brochure More information from http://www.researchandmarkets.com/reports/338657/ Alcoholic Beverages (Distilled Spirits) - Global Strategic Business Report Description: This report analyzes the worldwide markets for Alcoholic Beverages (Distilled Spirits) both in Value (Millions of US$) and Volume (Thousands of Liters). The major product segments analyzed are Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs & Other Specialties, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific , Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 611 companies including many key and niche players worldwide such as Asahi Breweries Ltd., Bacardi & Co. Ltd., Brown-Forman Corp., Campari Group, Companhia Müller de Bebidas Ltda, Diageo PLC, Fortune Brands, Inc., Foster’s Group Limited, Jinro Ltd., OST Alko OOO, Pernod Ricard Groupe, RemyCointreau, San Miguel Corporation, Sang Som Co. Ltd., Suntory Ltd., Takara Shuzo Co. Ltd., Tanduay Distillers, Inc., UB Group, United Winery & Distillery Co., Ltd, and William Grant & Sons Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources. Please note: Reports are sold as single-site single-user licenses. The delivery time for hard copies is between 3-5 business days, as each hard copy is custom printed for the organization ordering it. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. For information on site licence pricing please click on Enquire before buying Contents: ALCOHOLIC BEVERAGES (DISTILLED SPIRITS) A GLOBAL STRATEGIC BUSINESS REPORT CONTENTS I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS Study Reliability and Reporting Limitations I-1 Disclaimers I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-2 Product Definitions and Scope of Study I-3 II. Executive Summary 1. Industry Dynamics II-1 Current Scenario and Outlook II-1 Market Volume and Value II-1 Table 1: World Market for Distilled Spirits: Percentage Breakdown of Volume Sales by Leading Markets – 2010 (includes corresponding Graph/Chart) II-2 Table 2: World Market for Distilled Spirits (2010): Percentage Breakdown of Value Sales by Leading Markets (includes corresponding Graph/Chart) II-2 Segment Analysis II-2 Table 3: World Market for Distilled Spirits - Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2008 & 2012 (includes corresponding Graph/Chart) II-3 Table 4: World Market for Distilled Spirits - Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2008 & 2012 (includes corresponding Graph/Chart) II-4 Market Trends II-4 Growing Trend Towards Premium Products II-4 Rising Popularity of Alternatives II-4 High Growth Potential in Emerging Markets II-5 Industry Witnesses Consolidation Activity II-5 Select M&A Activity in the Distilled Spirits Industry 2000-2008 II-5 On-Trade Sales to Become Increasingly Significant II-6 Major Factors Impacting Demand II-6 Influence of Culture and Tradition II-6 Influence of Lifestyle II-7 Impact of Tourism II-7 Growing Health Concerns II-7 Major Issues II-7 Contraband and Parallel Trade II-7 Underage Drinking II-7 Health Concerns II-8 Advertising II-8 Drink Driving II-8 Taxation II-8 Competitive Scenario II-8 Table 5: World Market for Distilled Spirits: Percentage Breakdown of Volume Sales by Leading Players – Diageo Plc, UB Group, Allied Domecq Plc, Pernod Ricard Groupe, Sang Som Co Ltd, Jinro Group, San Miguel Corp, Bacardi & Co Ltd, Crystal AO, and Others (Recent Past Data for 2003-2004) (includes corresponding Graph/Chart) II-9 Per Capita Consumption and Expenditure II-10 Table 6: World Market for Distilled Spirits: Per Capita Consumption in the Recent Past by Major National Markets – South Korea, Russia, Thailand, Czech Republic, Ukraine, Brazil, France, Poland, Japan, Spain, Slovakia, Philippines, Hungary, Bulgaria, and Finland (2001-2002) (In Liters) (includes corresponding Graph/Chart) II-10 Table 7: World Market for Distilled Spirits: Per Capita Expenditure in the Recent Past by Major Markets – Ireland, France, South Korea, Singapore, Poland, Japan, Finland, UK, Spain, USA, Canada, Greece, Russia, Norway, and Czech Republic (2001-2002) (In US$) (includes corresponding Graph/Chart) II-11 Production II-11 Distribution II-11 Off-Trade vs. On-Trade II-11 Table 8: World Market for Distilled Spirits: Percentage Breakdown of Volume Sales by Distribution Channel – Off-Trade and On-Trade (2003, 2004 & 2005) II-12 Table 9: World Market for Distilled Spirits: Percentage Breakdown of Value Sales by Distribution Channel – Off-Trade and On-Trade (2003, 2004 & 2005) II-12 Table 10: World Market for Distilled Spirits: Percentage Breakdown of Off-Trade Volume Sales by Outlets – Supermarkets/Hypermarkets, Other Food Outlets, Specialists, Other Retail, Discounters, and Direct Sales (2003, 2004, & 2005) (includes corresponding Graph/Chart) II-13 Duty-Free Outlets II-13 Packaging II-14 Glass Format Continues to Dominate II-14 Table 11: World Market for Distilled Spirits: Percentage Breakdown of Volume Sales by Packaging Format – Glass, Plastic, Can, and Others – (2001-2002) (includes corresponding Graph/Chart) II-14 2. Product Overview & Analysis II-15 Introduction II-15 Brown Spirits II-15 Outlook II-15 Market Data. II-15 Table 12: World Market for Brown Spirits (2010): Percentage Breakdown of Volume Sales by Leading Markets (includes corresponding Graph/Chart) II-16 Table 13: World Market for Brown Spirits (2010): Percentage Breakdown of Value Sales by Leading Markets (includes corresponding Graph/Chart) II-16 Whisky II-16 Overview II-16 Outlook II-17 Market Data. II-17 Table 14: World Market for Whisky (2010): Percentage Breakdown of Volume Sales by Leading Markets (includes corresponding Graph/Chart) II-17 Table 15: World Market for Whisky (2010): Percentage Breakdown of Value Sales by Leading Markets (includes corresponding Graph/Chart) II-18 Table 16: World Market for Whisky: Leading National Markets by Per Capita Consumption in the Recent Past – Spain, France, Greece, Australia, UK, Canada, US, Japan, South Korea, and Thailand (2002) (In Liters) (includes corresponding Graph/Chart) II-18 Dark Rum II-19 Overview II-19 Outlook II-19 Market Data. II-19 Table 17: World Market for Dark Rum (2010): Percentage Breakdown of Volume Sales by Leading Markets (includes corresponding Graph/Chart) II-19 Table 18: World Market for Dark Rum (2010): Percentage Breakdown of Value Sales by Leading Markets (includes corresponding Graph/Chart) II-20 Brandy II-20 Outlook II-20 Market Data. II-21 Table 19: World Market for Brandy (2010): Percentage Breakdown of Volume Sales by Leading Markets (includes corresponding Graph/Chart) II-21 Table 20: World Market for Brandy (2010): Percentage Breakdown of Value Sales by Leading Markets (includes corresponding Graph/Chart) II-21 White Spirits II-21 Outlook II-21 Table 21: World Market for White Spirits (2010): Percentage Breakdown of Volume Sales by Leading Markets (includes corresponding Graph/Chart) II-22 Table 22: World Market for White Spirits (2010): Percentage Breakdown of Value Sales by Leading Markets (includes corresponding Graph/Chart) II-22 Vodka II-22 Overview II-22 Outlook II-23 Table 23: World Market for Vodka (2010): Percentage Breakdown of Volume Sales by Leading Markets (includes corresponding Graph/Chart) II-23 Table 24: World Market for Vodka (2010): Percentage Breakdown of Value Sales by Leading Markets (includes corresponding Graph/Chart) II-24 Gin II-24 Outlook II-24 Table 25: World Market for Gin (2010): Percentage Breakdown of Volume Sales by Leading Markets (includes corresponding Graph/Chart) II-24 Table 26: World Market for Gin (2010): Percentage Breakdown of Value Sales by Leading Markets (includes corresponding Graph/Chart) II-25 White Rum II-25 Outlook II-25 Table 27: World Market for White Rum (2010): Percentage Breakdown of Volume Sales by Leading Markets (includes corresponding Graph/Chart) II-26 Table 28: World Market for White Rum (2010): Percentage Breakdown of Value Sales by Leading Markets (includes corresponding Graph/Chart) II-26 Liqueurs and Other Specialties II-26 Outlook II-26 Table 29: World Market for Liqueurs and Other Specialties (2010): Percentage Breakdown of Volume Sales by Leading Markets (includes corresponding Graph/Chart) II-27 Table 30: World Market for Liqueurs and Other Specialties (2010): Percentage Breakdown of Value Sales by Leading Markets (includes corresponding Graph/Chart) II-27 Other Spirits II-27 Tequila II-27 Mezcal II-28 Cognac II-28 Selected Traditional Spirits II-28 Anis II-28 Baijiu II-28 Cachaca II-28 Shochu II-28 Soju II-28 Outlook II-28 3. Product Launches II-30 Castle Brands Sign Up with Autentica Tequilera to Launch New Tequila Brand II-30 United Spirits to Launch Some Reputed Brands of Whyte & Mackay Bacardi Martini Introduces Flavored Spirits II-30 Smirnoff Introduces Two New Vodka Flavors II-30 Modern Spirits Launches New Range of Vodkas II-30 Luctor Launches New Vodka II-30 Castle Brands Introduces Knappogue Castle Whiskey II-31 Russian Standard Launches Vodka Brands in Slovenia II-31 II-30 Patrón Tequila Launches Gran Patrón Burdeos II-31 Beam Global Launches New Flavors for Vodka II-31 Moet Hennessy Launches Glenmorangie II-31 Diageo-Radico Launches Prestige Whisky II-31 Bacardi Martini Launches Premium Vodka II-32 United Spirits Introduces Premium Brandy II-32 UB Reintroduces Top Brands. II-32 Diageo Introduces Shark Tooth Vodka in India. II-32 United Spirits Introduces Black Dog Centenary Whisky. II-32 Bacardi Launches `Havana Club’ Rum in the US. II-32 Jim Beam Brands and Starbucks Coffee Jointly Introduce Starbucks Coffee Liqueur II-32 Glenmorangie Launches Artisan Cask II-33 Madeira Matured Released by Glenmorangie II-33 Pernod Ricard to Launch Cachaca Janeiro II-33 Lion-Gri Presents Cantemir in Russia II-33 Havana Club Cuban Barrel proof Launched II-33 Suntory launches Aqua Vitae II-33 Suntory Launches Kagura No Mai Mizu-wari Can II-34 Suntory to Launch new Shochu, Shanghai Style II-34 Suntory to Launch Honkaku Yaemaru Shochu II-34 UB Group Launches Signature in Tamil Nadu II-34 Islay Single Malt Scotch Adds Ardbeg Uigeadail II-34 Glenmorangie Unveils Burgundy Scotch II-34 India’s Chadha Group Uncovers Three Premium Scotch Whiskies II-34 India’s Radico Khaitan Introduces 8 PM Excellency Brandy II-35 Radico Khaitan Launches Deluxe Brandy and White Rum in India II-35 Hilltop Neszmely Unveils Palinka in Hungary II-35 4. Recent Industry Activity II-36 Osborne to Acquire Several Sherry and Brandy Brands of Pernod Ricard España II-36 Pernod Ricard Acquires Vin & Sprit II-36 Lion Nathan to Acquire J. Boag & Son II-36 Central European Distribution Acquires Majority Stake in Copecresto II-36 Scaent Takes Over Glenglassaugh Distillery II-36 Hite Brewery Acquires Stake in Jinro II-37 Synergy Signs Agreement with Locomir for a Premium Vodka Brand II-37 Barton Acquires the Remaining Stake in Planet 10 JV II-37 Edrington Acquires Majority Stake in Brugal II-37 CEDC Inks an Agreement with Whitehall Group II-38 Judge & Dolph Forms Joint Venture with Union Beverage II-38 Heaven Hill Distilleries and Tierra De Agaves Form Joint Venture II-38 Drinks Americas Enters into Partnership with Dr Dre II-38 Patron Spirits Inks a Deal with Southtrade International II-39 The Nolet Family Inks a Partnership Deal with Diageo II-39 Diageo Ties Up with Zacapa Rum Brands II-39 Remy Cointreau, Bacardi, and Brown-Forman to Expand Distribution Tie Up II-39 Sobieski Vodka and Madison Square Enter into a Marketing Agreement II-40 Global Brands and Diageo Great Britain Sign Distribution Agreement II-40 Efes Breweries International Sells Stake in Krasny Vostok to Moscow Efes II-40 Terlato Wines Establishes New Division for Luxury Spirits II-40 United Spirits Acquires Liquidity II-40 Thai Beverage to Take Over Anhui Gujing Group II-41 United Spirits Takes Over Whyte & Mackay II-41 Proximo Spirits Acquires Three Olives Vodka Brand from White Rock Distilleries II-41 Constellation Brands Completes Acquisition of SVEDKA Vodka II-41 Gruppo Campari Acquires Stakes in Cabo Wabo® Tequila II-41 Mo?t Hennessy Takes Over Wen Jun Distillery II-41 Belvedere SA Completes Florida Distillers Acquisition II-42 V&S Group Acquires the Remaining Stake in Amundsen II-42 Sinergia Acquires European Rights for Beluga Vodka Brand II-42 Campari Group Takes Over Daucourt Martins X-Rated Business II-42 Constellation Brands Takes Over Spirits Marque One II-42 Constellation Brands Forms Joint Venture with Punch Taverns II-43 Vinbros Signs Marketing Agreements with Australian Distilleries II-43 Patron Spirits Enters into an Agreement with Cellar Trends II-43 Central European Distribution Enters into an Agreement with Campari II-43 Diageo Signs a Deal with Sean Combs II-43 Drinks Americas Enters into an Agreement with Recolte II-44 Central European Increases Stake in Polmos Bialystok II-44 CEDC Acquires Exclusive Rights for Bols Vodka in Hungary II-44 Bacardi Limited to Acquire 42 BELOW Limited II-44 Radico Khaitan and Diageo Enter into a Joint Venture II-44 United Spirits Signs Agreement with Russian Standard Company II-44 Coca-Cola Amatil Signs Premium Spirits Distribution Agreement with Maxxium II-45 Ayur Herbal to Establish a Vodka Facility in Punjab II-45 William Grant Acquires Raynal & Cie II-45 Pernod Ricard to Distribute Stolichnaya II-45 Brown-Forman Divests Lenox II-46 Diageo Acquires Bushmills from Pernod Ricard II-46 LVMH to Take Over Glenmorangie Distribution from Brown-Forman II-46 Fortune Brands Divests ACCO World Corporation II-46 UB Group to merge all Spirits Divisions II-46 Pernod Ricard Acquires Allied Domecq II-46 Fortune Brands Acquires 20 Spirit and Wine Brands from Pernod Ricard II-47 Campari Signs Distribution Agreement with Brown-Forman II-47 V&S to Acquire Cruzan International II-47 Campari Increases Stake in Skyy Spirits II-47 William Grant Appoints New Distributor in South Africa II-47 Tanduay Distillers Acquires 2 Distilleries II-47 Remy Cointreau and Takirra Dispose Bols Sp.z.o.o., to get 10% Stake each in CEDC II-48 UB Group Acquires Shaw Wallace II-48 Brown-Forman Forges New Distribution Agreements II-48 A B Sugars Enters into Strategic Agreement with Ian Macleod Distillers II-48 UB Group to Acquire 100% Stake in TDV II-48 Welsh Whisky Now Available in England II-49 Asahi, Itochu, and Tingyi in joint Venture II-49 OST Group Establishes Glass Bottle Manufacturing Facility II-49 Diageo to Acquire Ursus Vodka Holding N.V., II-49 LVMH Buys Glenmorangie Whisky II-49 Blavod Strikes Deal with Retailers in the US II-50 Radico Khaitan Acquires Anabe Shahi Bottling Plant in South India II-50 TDV Acquires Gilbey’s Green Label Whisky II-50 Elda Icecek Boosts up Efe’s Capacity II-50 Yerevan Brandy Factory and Yerevan Brandy Wine Vodka Factory Signs Agreement II-50 Blavod Black Vodka and Extreme Beverage Company Merge II-50 Vin & Sprit (Sweden) Acquires Polmos Zielona Gora (Poland) II-51 Ladoga of Russia Manufactures Drinks Using Herbal Extracts II-51 5. Focus on Select Players Asahi Breweries Ltd. (Japan) Bacardi & Co Ltd (Bermuda) Brown-Forman Corp (USA) II-52 II-52 II-52 II-52 Campari Group (Italy) II-52 Companhia Müller de Bebidas Ltda (Brazil) II-53 Diageo Plc (UK) II-53 Fortune Brands Inc (USA) II-53 Foster’s Group Limited (Australia) II-54 Jinro Ltd. (South Korea) II-54 OST-Alko OOO (Russia) II-54 Pernod Ricard Groupe (France) II-54 Remy-Cointreau (France) II-54 San Miguel Corporation (The Philippines) II-55 Sang Som Co Ltd (Thailand) II-55 Suntory Ltd (Japan) II-55 Takara Shuzo Co Ltd (Japan) II-55 Tanduay Distillers, Inc (The Philippines) II-55 UB Group (India) II-56 United Winery & Distillery Co., Ltd (Thailand) II-56 William Grant & Sons Ltd. (UK) II-56 6. Global Market Perspective II-57 Table 31: World Recent Past, Current & Future Analysis for Alcoholic Beverages by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) II-57 Table 32: World Long-term Projections for Alcoholic Beverages by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) II-58 Table 33: World 10-Year Perspective for Alcoholic Beverages by Geographic Region – Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-59 Table 34: World Recent Past, Current & Future Analysis for Alcoholic Beverages by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) II-60 Table 35: World Long-term Projections for Alcoholic Beverages by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-61 Table 36: World 10-Year Perspective for Alcoholic Beverages by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-62 Alcoholic Beverages (Distilled Spirits) Market by Product Segment II-63 Table 37: World Recent Past, Current & Future Analysis for Brown Spirits by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) II-63 Table 38: World Long-term Projections for Brown Spirits by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) II-64 Table 39: World Recent Past, Current & Future Analysis for Brown Spirits by Product Segments – Whisky, Rum, and Brandy Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) II-65 Table 40: World Long-term Projections for Brown Spirits by Product Segments – Whisky, Rum, and Brandy Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) II-66 Table 41: World 10-Year Perspective for Brown Spirits by Geographic Region – Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-67 Table 42: World 10-Year Perspective for Brown Spirits by Product Segment – Percentage Breakdown of Volume Sales for Whisky, Rum, and Brandy Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-68 Table 43: World Recent Past, Current & Future Analysis for Brown Spirits by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) II-69 Table 44: World Long-term Projections for Brown Spirits by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-70 Table 45: World Recent Past, Current & Future Analysis for Brown Spirits by Product Segment – Whisky, Rum, and Brandy Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) II-71 Table 46: World Long-term Projections for Brown Spirits by Product Segment – Whisky, Rum, and Brandy Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-72 Table 47: World 10-Year Perspective for Brown Spirits by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-73 Table 48: World 10-Year Perspective for Brown Spirits by Product Segment – Percentage Breakdown of Value Sales for Whisky, Rum, & Brandy Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-74 Table 49: World Recent Past, Current & Future Analysis for Whisky by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) II-75 Table 50: World Long-term Projections for Whisky by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) II-76 Table 51: World 10-Year Perspective for Whisky by Geographic Region – Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-77 Table 52: World Recent Past, Current & Future Analysis for Whisky by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) II-78 Table 53: World Long-term Projection for Whisky by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-79 Table 54: World 10-Year Perspective for Whisky by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-80 Table 55: World Recent Past, Current & Future Analysis for Dark Rum by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) II-81 Table 56: World Long-term Projections for Dark Rum by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) II-82 Table 57: World 10-Year Perspective for Dark Rum by Geographic Region – Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-83 Table 58: World Recent Past, Current & Future Analysis for Dark Rum by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) II-84 Table 59: World Long-term Projections for Dark Rum by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-85 Table 60: World 10-Year Perspective for Dark Rum by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-86 Table 61: World Recent Past, Current & Future Analysis for Brandy by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) II-87 Table 62: World Long-term Projections for Brandy by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) II-88 Table 63: World 10-Year Perspective for Brandy by Geographic Region – Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-89 Table 64: World Recent Past, Current & Future Analysis for Brandy by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) II-90 Table 65: World Long-term Projections for Brandy by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-91 Table 66: World 10-Year Perspective for Brandy by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-92 Table 67: World Recent Past, Current & Future Analysis for White Spirits by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) II-93 Table 68: World Long-term Projections for White Spirits by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) II-94 Table 69: World Recent Past, Current & Future Analysis for White Spirits by Product Segment – Vodka, Gin, and Rum Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) II-95 Table 70: World Long-term Projections for White Spirits by Product Segment – Vodka, Gin, and Rum Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) II-96 Table 71: World 10-Year Perspective for White Spirits by Geographic Region – Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-97 Table 72: World 10-Year Perspective for White Spirits by Product Segment – Percentage Breakdown of Volume Sales for Vodka, Gin, & Rum Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-98 Table 73: World Recent Past, Current & Future Analysis for White Spirits by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) II-99 Table 74: World Long-term Projections for White Spirits by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-100 Table 75: World Recent Past, Current & Future Analysis for White Spirits by Product Segment – Vodka, Gin, and Rum Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) II-101 Table 76: World Long-term Projections for White Spirits by Product Segment – Vodka, Gin, and Rum Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-102 Table 77: World 10-Year Perspective for White Spirits by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-103 Table 78: World 10-Year Perspective for White Spirits by Product Segment – Percentage Breakdown of Value Sales for Vodka, Gin, and Rum Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-104 Table 79: World Recent Past, Current & Future Analysis for Vodka by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) II-105 Table 80: World Long-term Projections for Vodka by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) II-106 Table 81: World 10-Year Perspective for Vodka by Geographic Region – Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-107 Table 82: World Recent Past, Current & Future Analysis for Vodka by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) II-108 Table 83: World Long-term Projections for Vodka by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-109 Table 84: World 10-Year Perspective for Vodka by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-110 Table 85: World Recent Past, Current & Future Analysis For Gin By Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (Excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) II-111 Table 86: World Long-term Projections For Gin By Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (Excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) II-112 Table 87: World 10-Year Perspective for Gin by Geographic Region – Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-113 Table 88: World Recent Past, Current & Future Analysis for Gin by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) II-114 Table 89: World Long-term Projections for Gin by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-115 Table 90: World 10-Year Perspective for Gin by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-116 Table 91: World Recent Past, Current & Future Analysis for White Rum by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) II-117 Table 92: World Long-term Projections for White Rum by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) II-118 Table 93: World 10-Year Perspective for White Rum by Geographic Region – Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-119 Table 94: World Recent Past, Current & Future Analysis for White Rum by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) II-120 Table 95: World Long-term Projections for White Rum by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-121 Table 96: World 10-Year Perspective for White Rum by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-122 Table 97: World Recent Past, Current & Future Analysis for Liqueurs & Other Specialties by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, & Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) II-123 Table 98: World Long-term Projections for Liqueurs & Other Specialties by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, & Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) II-124 Table 99: World 10-Year Perspective for Liqueurs & Other Specialties by Geographic Region – Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, & Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-125 Table 100: World Recent Past, Current & Future Analysis for Liqueurs & Other Specialties by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) II-126 Table 101: World Long-term Projections for Liqueurs & Other Specialties by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-127 Table 102: World 10-Year Perspective for Liqueurs & Other Specialties by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-128 Table 103: World Recent Past, Current & Future Analysis for Other Spirits Specialties by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, & Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) II-129 Table 104: World Long-term Projections for Other Spirits Specialties by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, & Rest of World Markets Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) II-130 Table 105: World 10-Year Perspective for Other Spirits Specialties by Geographic Region – Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-131 Table 106: World Recent Past, Current & Future Analysis for Other Spirits Specialties by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) II-132 Table 107: World Long-term Projections for Other Spirits Specialties by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-133 Table 108: World 10-Year Perspective for Other Spirits Specialties by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, and Rest of World Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-134 III. MARKET 1. The United States III-1 A.Market Analysis III-1 Outlook III-1 Volume III-1 Value III-1 Market Trends III-1 Growing Influence of Latin Culture III-1 Growth in Super-Premium Products III-1 Growing Popularity of Liqueurs among Younger Population Market Scenario in the Recent Past III-2 Competition III-2 Table 109: Distilled Spirits Market in the US: Market Shares of Leading Companies - Diageo Plc, Fortune Brands Inc, Constellation Brands Inc, Bacardi & Co Ltd, Brown-Forman Corp, Allied Domecq Plc, V & S Vin & Sprit AB, Heaven Hill Distilleries Inc, José Cuervo SA de CV, and Others (2003-2004) (includes corresponding Graph/Chart) III-2 Table 110: Distilled Spirits Market in the US: Market Shares of Leading Brands – Bacardi, Smirnoff, Absolut, Jack Daniels, José Cuervo, Captain Morgan, Jim Beam, Seagrams, Gordons, E & J, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-3 Pricing III-3 Packaging III-3 Table 111: Spirits Market in the US: Percentage Breakup of Volume Sales by Packaging Format – Glass and Plastic (2000, 2004, & 2005) (includes corresponding Graph/Chart) Distribution III-4 Table 112: Distilled Spirits Market in the US: Percentage Breakup of Volume Sales by Distribution – Off-Trade and On-Trade (2000, 2004, & 2005 ) III-4 Table 113: Distilled Spirits Market in the US: Percentage Breakup of Value Sales by Distribution – Off-Trade and On-Trade (2000, 2004, & 2005 ) III-4 Table 114: Spirits Market in the US: Percentage Breakup of Off-Trade Volume Sales by Outlets – Specialists, Supermarkets/Hypermarkets, Other Food Outlets, Discounters, and Other Retail (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-5 III-1 III-4 Regulatory Overview III-5 Regulations on Advertising III-5 Regulations on Opening Hours III-5 Regulations on Drink Driving III-6 Regulations on Underage Drinking III-6 Regulations on Distribution III-6 Taxation on Distilled Spirits III-7 Functions of BATF III-7 Strategic Developments III-7 Select Players III-11 B.Market Analytics III-12 Table 115: US Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-12 Table 116: US Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-13 Table 117: US Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-14 Table 118: US Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-15 Table 119: US 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-16 Table 120: US 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-17 2. Canada III-18 A.Market Analysis III-18 Outlook III-18 Market Scenario in the Recent Past III-18 Competition III-18 Table 121: Distilled Spirits Market in Canada: Market Shares of Leading Players - Allied Domecq Plc, Diageo Plc, Bacardi & Co Ltd, Fortune Brands Inc, V & S Vin & Sprit AB, Brown-Forman Corp, Schenley Canada Inc, Altia Group Oy, William Grant & Sons Ltd, and Others (2003-2004) (includes corresponding Graph/Chart) III-18 Table 122: Distilled Spirits Market in Canada: Market Shares of Leading Brands – Bacardi, Smirnoff, Captain Morgan, Canadian Club, Crown Royal, Lambs, Wisers, Alberta, Baileys Irish Cream, Absolut, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-19 Packaging III-19 Table 123: Distilled Spirits Market in Canada: Percentage Breakup of Volume Sales by Packaging Format – Glass and Plastic (2003, 2004, & 2005) III-19 Distribution III-19 Table 124: Distilled Spirits Market in Canada: Percentage Breakdown of Volume Sales by Distribution Channel – Off-Trade and On-Trade (2003, 2004, & 2005) III-19 Table 125: Distilled Spirits Market in Canada: Percentage Breakdown of Value Sales by Distribution Channel – Off-Trade and On-Trade (2003, 2004, & 2005) III-20 Regulatory Overview III-20 Regulations on Advertising III-20 Regulations on Opening Hours III-20 Regulations on Drink Driving III-20 Taxation on Spirits III-20 B.Market Analytics III-21 Table 126: Canadian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-21 Table 127: Canadian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-22 Table 128: Canadian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-23 Table 129: Canadian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-24 Table 130: Canadian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-25 Table 131: Canadian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-26 3. Japan III-27 A.Market Analysis III-27 Outlook III-27 Volume III-27 Value III-27 Market Trends III-27 Trend towards Premium Products III-27 Growing Popularity of Spirits used for Mixers and Cocktails III-27 Pricing III-28 Market Scenario in the Recent Past III-28 Competition III-28 Table 132: Distilled Spirits Market in Japan: Market Shares of Leading Players – Suntory, Takara Shuzo, Kyowa Hakko Kogyo, Sanwa Shurui, Mercian Corp, Godo Shusei, Unkai Shuzo, Satsuma Shuzo, Kikkoman, Asahi Breweries, and Others (2004) (includes corresponding Graph/Chart) III-28 Table 133: Distilled Spirits Market in Japan: Market Shares of Leading Brands – Jun, Iichiko, Godo Shochu, Kyowa Shoyu, Unkai, Kakubin, Triangle, Satsuma Shiranami, Old, Royal, and Others (2004) (includes corresponding Graph/Chart) III-28 Packaging III-29 Table 134: Distilled Spirits Market in Japan: Percentage Breakdown of Volume Sales by Packaging Format – Glass, Plastic, Can, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-29 Distribution III-29 Table 135: Distilled Spirits Market in Japan: Percentage Breakdown of Volume Sales by Distribution Channel Off-Trade and On-Trade (2000, 2004, & 2005) III-29 Table 136: Distilled Spirits Market in Japan: Percentage Breakdown of Value Sales by Distribution Channel Off-Trade and On-Trade (2000, 2004, & 2005) III-29 Table 137: Spirits Market in Japan: Percentage Breakup of Off-Trade Volume Sales through Outlets – Specialists, Other Food Outlets, Discounters, Supermarkets/ Hypermarkets, Other Retail, and Direct Sales 2003, 2004, & 2005) (includes corresponding Graph/Chart) III-30 Regulatory Overview III-30 Regulations on Advertising III-30 Regulations on Opening Hours III-30 Regulations on Drink Driving III-30 The Liquor Licensing Law III-31 Taxation on Spirits III-31 Select Players III-31 B.Market Analytics III-32 Table 138: Japanese Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-32 Table 139: Japanese Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-33 Table 140: Japanese Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-34 Table 141: Japanese Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-35 Table 142: Japanese 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-36 Table 143: Japanese 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-37 4. Europe III-38 Market Analysis III-38 Table 144: European Recent Past, Current & Future Analysis for Alcoholic Beverages by Geographic Region –France, Germany, UK, Italy, Spain, Russia, Ukraine, Poland, and Rest of Europe Markets Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-38 Table 145: European Long-term Projections for Alcoholic Beverages by Geographic Region – France, Germany, UK, Italy, Spain, Russia, Ukraine, Poland, and Rest of Europe Markets Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-39 Table 146: European Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-40 Table 147: European Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-41 Table 148: European 10-Year Perspective for Alcoholic Beverages by Geographic Region – Percentage Breakdown of Volume Sales for France, Germany, UK, Italy, Spain, Russia, Ukraine, Poland, and Rest of Europe Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-42 Table 149: European 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-43 Table 150: European Recent Past, Current & Future Analysis for Alcoholic Beverages by Geographic Region – France, Germany, UK, Italy, Spain, Russia, Ukraine, Poland, and Rest of Europe Markets Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-44 Table 151: European Recent Past, Current & Future Analysis for Alcoholic Beverages by Geographic Region – France, Germany, UK, Italy, Spain, Russia, Ukraine, Poland, and Rest of Europe Markets Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-45 Table 152: European Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-46 Table 153: European Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-47 Table 154: European 10-Year Perspective for Alcoholic Beverages by Geographic Region – Percentage Breakdown of Value Sales for France, Germany, UK, Italy, Spain, Russia, Ukraine, Poland, and Rest of Europe Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-48 Table 155: European 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-49 4a. France III-50 A.Market Analysis III-50 Outlook III-50 Volume III-50 Table 156: Spirits Market in France: Percentage Breakup of Volume Sales by Sub- Segments – Anis, Gentianes/ amers, Cognac, Tequila (and Mezcal), and Others (2000-2010) (includes corresponding Graph/Chart) III-50 Value III-50 Table 157: Spirits Market in France: Percentage Breakup of Value Sales by Sub-Segments – Anis, Gentianes/ amers, Cognac, Tequila (and Mezcal), and Others (2000-2010) (includes corresponding Graph/Chart) III-51 Market Scenario in the Recent Past III-51 Competition III-51 Table 158: Distilled Spirits Market in France: Percentage Breakup of Volume Sales by Leading Companies - Pernod Ricard Groupe, La Martiniquaise SVS, Bacardi & Co Ltd, Diageo Plc, William Pitters International SA, Allied Domecq Plc, William Grant & Sons Ltd, Marie Brizard et Roger International SA, Grands Vins JC Boisset, and Others (2003-2004) (includes corresponding Graph/Chart) III-51 Table 159: Distilled Spirits Market in France: Percentage Breakup of Volume Sales by Leading Brands – Ricard, Pastis 51, Suze, William Peel, Grants, Clan Campbell, Duval, Label 5, Ballantines, William Lawson, Private Label, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-52 Distribution III-52 Table 160: Distilled Spirits Market in France: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-52 Table 161: Distilled Spirits Market in France: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-53 Table 162: Distilled Spirits Market in France: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Other Food Outlets, Discounters, Specialists, Other Retail, and Direct Sales (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-53 Regulatory Overview III-53 Regulations on Advertising III-53 Regulations on Drink Driving III-54 Taxation on Distilled Spirits III-54 Select Players III-54 B.Market Analytics III-55 Table 163: French Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-55 Table 164: French Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-56 Table 165: French Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-57 Table 166: French Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-58 Table 167: French European 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-59 Table 168: French European 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-60 4b. Germany III-61 A.Market Analysis III-61 Outlook III-61 Volume III-61 Value III-61 Market Scenario in the Recent Past III-62 Competition III-62 Table 169: Distilled Spirits Market in Germany: Market Shares of Leading Companies - Eckes AG, Gräflich von Hardenbergsche Kornbrennerei GmbH & Co KG, Berentzen-Gruppe AG, Racke GmbH & Co, A, Oetker-Gruppe, Allied Domecq Plc, Mast-Jägermeister AG, Diageo Plc, Bacardi & Co Ltd, Rémy Cointreau, and Others (2003-2004) (includes corresponding Graph/Chart) III-62 Table 170: Distilled Spirits Market in Germany: Market Shares of Leading Brands - Wilthener, Chantré, Echter Nordhäuser, Scharlachberg, Berentzen, Gorbatschow, Mariacron, Jägermeister, Bacardi, Strothmann, Private Labels, and Others ( 2003, 2004, & 2005) (includes corresponding Graph/Chart) III-63 Packaging III-63 Table 171: Distilled Spirits Market in Germany: Percentage Breakup of Volume Sales by Packaging Format - Glass, Can, and Plastic (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-64 Distribution III-64 Table 172: Distilled Spirits Market in Germany: Percentage Breakup of Volume Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-64 Table 173: Distilled Spirits Market in Germany: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-64 Table 174: Distilled Spirits Market in Germany: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Other Food Outlets, Discounters, Specialists, Other Retail, and Direct Sales (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-65 Regulatory Overview III-65 Taxation of Spirits III-65 Regulations on Drink Driving III-65 Strategic Development III-65 B.Market Analytics III-66 Table 175: German Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-66 Table 176: German Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-67 Table 177: German Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-68 Table 178: German Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-69 Table 179: German 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-70 Table 180: German 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-71 4c. The United Kingdom A.Market Analysis III-72 III-72 Outlook III-72 Volume III-72 Value III-72 Market Scenario in the Recent Past III-73 Competition III-73 Table 181: Distilled Spirits Market in the UK: Market Shares of Leading Companies - Diageo Plc, Allied Domecq Plc, Highland Distillers Ltd, Bacardi & Co Ltd, Glen Catrine Bonded Warehouse Ltd, Fortune Brands Inc, William Grant & Sons Ltd, Brown-Forman Corp, Pernod Ricard Groupe, and Others (2003-2004) (includes corresponding Graph/Chart) III-73 Table 182: Distilled Spirits Market in the UK: Market Shares of Leading Brands - Smirnoff, Bells, Gordons, The Famous Grouse, Bacardi, Teachers, J Grants, Baileys Irish Cream, Three Barrels, Grants, Private Label, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-74 Packaging III-74 Distribution III-74 Table 183: Distilled Spirits Market in the UK: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-74 Table 184: Distilled Spirits Market in the UK: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-75 Table 185: Distilled Spirits Market in the UK: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Specialists, Other Food Outlets, Other Retail, Discounters, and Direct Sales (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-75 Major Issues III-75 Contraband and Parallel Trade III-75 Alcohol Abuse III-75 Regulatory Environment III-76 Taxation III-76 Regulations on Advertising III-76 Regulations on Drink Driving III-76 Strategic Developments III-76 Select Players III-79 B.Market Analytics III-80 Table 186: UK Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-80 Table 187: UK Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-81 Table 188: UK Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-82 Table 189: UK Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-83 Table 190: UK 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-84 Table 191: UK 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-85 4d. Italy III-86 A.Market Analysis III-86 Outlook III-86 Volume III-86 Value III-86 Market Scenario in the Recent Past III-87 Competition III-87 Table 192: Distilled Spirits Market in Italy: Market Shares of Leading Companies - Diageo Plc, Eckes AG, Pernod Ricard Groupe, Flli Branca Distillerie SpA, Montenegro SpA, Flli Averna SpA, Illva Saronno SpA, Allied Domecq Plc, Cavaliere P Vena & Amaro Lucano SpA, and Others (2003-2004) (includes corresponding Graph/Chart) III-87 Table 193: Distilled Spirits Market in Italy: Market Shares of Leading Brands - Averna, Amaro Montenegro, Amaro Lucano, Fernet Branca, Ilas, Glen Grant, Vecchia Romagna, Limoncé, Amaretto DiSaronno, Keglevich, Private Label, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-88 Distribution III-88 Table 194: Distilled Spirits Market in Italy: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-88 Table 195: Distilled Spirits Market in Italy: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-89 Table 196: Distilled Spirits Market in Italy: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Other Food Outlets, Discounters, and Specialists (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-89 Regulatory Overview III-89 Taxation on Spirits III-89 Regulations on Advertising III-89 Other Regulations III-90 Strategic Developments III-90 Select Player III-91 B.Market Analytics III-92 Table 197: Italian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-92 Table 198: Italian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-93 Table 199: Italian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-94 Table 200: Italian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-95 Table 201: Italian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-96 Table 202: Italian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-97 4e. Spain III-98 A.Market Analysis III-98 Outlook III-98 Volume III-98 Value III-98 Market Scenario in the Recent Past III-99 Competition III-99 Table 203: Distilled Spirits Market in Spain: Market Shares of Leading Companies - Allied Domecq Plc, Diageo Plc, Pernod Ricard Groupe, Bacardi & Co Ltd, Osborne y Cía SA, González Byass SA, Diego Zamora SA, Luis Caballero SA, and Hijos de Francisco Serrano SA (2003-2004) (includes corresponding Graph/Chart) III-99 Table 204: Distilled Spirits Market in Spain: Market Shares of Leading Brands - J&B, Dyc, Ballantines, Larios, Bacardi, Dewars White Label, Beefeater, Soberano, Centenario, Veterano, Private Label, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-100 Packaging III-100 Table 205: Distilled Spirits Market in Spain: Percentage Breakup of Volume Sales by Packaging Format - Glass and Can (2003, 2004, & 2005) III-100 Distribution III-101 Table 206: Distilled Spirits Market in Spain: Percentage Breakup of Volume Sales by Distribution Channel -Off-Trade and On-Trade (2003, 2004, & 2005) III-101 Table 207: Distilled Spirits Market in Spain: Percentage Breakup of Value Sales by Distribution Channel -Off-Trade and On-Trade (2003, 2004, & 2005) III-101 Table 208: Distilled Spirits Market in Spain: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Other Food Outlets, Discounters, Specialists, and Other Retail (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-101 Regulatory Overview III-102 Regulations on Advertising III-102 Regulations on Opening Hours III-102 Minimum Drinking Age III-102 Strategic Development III-102 B.Market Analytics III-103 Table 209: Spanish Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-103 Table 210: Spanish Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters III-104 Table 211: Spanish Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-105 Table 212: Spanish Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-106 Table 213: Spanish 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-107 Table 214: Spanish 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-108 4f. Turkey III-109 A.Market Analysis III-109 Outlook III-109 Volume III-109 Value III-109 Market Scenario in the Recent Past III-109 Competition III-109 Table 215: Distilled Spirits Market in Turkey: Market Shares of Leading Companies - Tekel, Diageo Plc, Fortune Brands Inc, Bacardi & Co Ltd, V & S Vin s& Sprit AB, and Others (2003-2004) (includes corresponding Graph/Chart) III-109 Table 216: Distilled Spirits Market in Turkey: Market Shares of Leading Brands - Yeni Raki, Altinbasak, Kulup Raki, Binboga Votka, Johnnie Walker, Tekirdag Rakisi,Tekel Likor, White Horse, Cin-70, Jim Beam, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-110 Distribution III-110 Table 217: Distilled Spirits Market in Turkey: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-110 Table 218: Distilled Spirits Market in Turkey: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-110 Table 219: Distilled Spirits Market in Turkey: Percentage Breakup of Off-Trade Volume Sales by Outlets Specialists, Supermarkets/Hypermarkets, and Other Food Outlets (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-111 Regulatory Overview III-111 Taxation on Spirits III-111 Regulations on Distribution III-111 Regulations on Advertising III-112 Regulations on Opening Hours III-112 Regulations on Drink Driving III-112 Parallel and Contraband Trade III-112 B.Market Analytics III-113 Table 220: Turkish Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-113 Table 221: Turkish Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-114 Table 222: Turkish Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-115 Table 223: Turkish Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-116 Table 224: Turkish 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-117 Table 225: Turkish 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-118 4g. Austria III-119 A.Market Analysis III-119 Outlook III-119 Volume III-119 Value III-119 Market Scenario in the Recent Past III-120 Competition III-120 Table 226: Distilled Spirits Market in Austria: Market Shares of Leading Companies - Eckes AG, Bacardi & Co Ltd, Spitz GmbH & Co KG, Sonnthurn, Racke GmbH & Co, Diageo Plc, Wunderlich Destillerie & Likörfabrik GmbH, Campari Milano SpA, Rémy Cointreau, HC Koenig GmbH, and Others (2003-2004) (includes corresponding Graph/Chart) III-120 Table 227: Distilled Spirits Market in Austria: Market Shares of Leading Brands - Spitz, Bacardi, Eristoff, GurktalerAlpenkraeuter, Stock, Scharlachberg, Rossbacher, Bouchet, Mautner, Campari, Private Label, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-121 Distribution III-121 Table 228: Distilled Spirits Market in Austria: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-121 Table 229: Distilled Spirits Market in Austria: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-122 Table 230: Distilled Spirits Market in Austria: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Other Food Outlets, Discounters,Specialists, and Other Retail (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-122 B.Market Analytics III-123 Table 231: Austrian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-123 Table 232: Austrian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-124 Table 233: Austrian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-125 Table 234: Austrian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-126 Table 235: Austrian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-127 Table 236: Austrian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-128 4h. Belgium III-129 A.Market Analysis III-129 Outlook III-129 Volume III-129 Value III-129 Market Scenario in the Recent Past III-130 Competition III-130 Table 237: Distilled Spirits Market in Belgium: Market Shares of Leading Companies - Diageo Plc, Bruggeman NV, Bacardi & Co Ltd, Pernod Ricard Groupe, Rémy Cointreau, Distillerie Smeets NV, Filliers, Allied Domecq Plc, Grandes Distilleries de Charleroi SA/NV, and Others (2003-2004) (includes corresponding Graph/Chart) III-130 Table 238: Distilled Spirits Market in Belgium: Market Shares of Leading Brands - Peterman, Smeets, Johnnie Walker, J&B, William Lawson, Filliers, Bacardi, Ballantines, Chivas Regal, Smirnoff, Private Label, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-131 Distribution III-131 Table 239: Distilled Spirits Market in Belgium: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-131 Table 240: Distilled Spirits Market in Belgium: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade ( 2003, 2004, & 2005) III-132 Table 241: Distilled Spirits Market in Belgium: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Specialists, Discounters, and Other Food Outlets (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-132 Strategic Development III-132 B.Market Analytics III-133 Table 242: Belgian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-133 Table 243: Belgian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-134 Table 244: Belgian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-135 Table 245: Belgian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-136 Table 246: Belgian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-137 Table 247: Belgian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-138 4i. Denmark III-139 A.Market Analysis III-139 Outlook III-139 Volume III-139 Value III-139 Market Scenario in the Recent Past III-140 Competition III-140 Table 248: Distilled Spirits Market in Denmark: Market Shares of Leading Companies - V & S Vin & Sprit AB, Diageo Plc, Allied Domecq Plc, Rémy Cointreau, Bacardi & Co Ltd, William Grant & Sons Ltd, Highland Distillers Ltd, Svendborg Vinkompagni A/S, Mast-Jägermeister AG, and Others (2003-2004) (includes corresponding Graph/Chart) III-140 Table 249: Distilled Spirits Market in Denmark: Market Shares of Leading Brands - Aalborg, Brøndums, Gammel Dansk, Smirnoff, Baileys Irish Cream, Gordons, Kahlúa, Absolut, King George IV, Grants, Private Label, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-141 Distribution III-141 Table 250: Distilled Spirits Market in Denmark: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-141 Table 251: Distilled Spirits Market in Denmark: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-142 Table 252: Distilled Spirits Market in Denmark: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Discounters, Specialists, Other Food Outlets, and Other Retail (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-142 Regulatory Overview III-142 Taxation on Spirits III-142 Regulations on Advertising III-142 Regulations on Drink Driving III-143 B.Market Analytics III-143 Table 253: Danish Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-143 Table 254: Danish Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-144 Table 255: Danish Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-145 Table 256: Danish Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-146 Table 257: Danish 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-147 Table 258: Danish 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-148 4j. Finland III-149 A.Market Analysis III-149 Outlook III-149 Volume III-149 Value III-149 Market Scenario in the Recent Past III-150 Competition III-150 Table 259: Distilled Spirits Market in Finland: Market Shares of Leading Companies - Altia Group Oy, Marli Group AB Oy, Diageo Plc, Cheveleff House, Pernod Ricard Groupe, Allied Domecq Plc, V & S Vin & Sprit AB, Rémy Cointreau, Lignell & Piispanen Oy, and Others (2003-2004) (includes corresponding Graph/Chart) III-150 Table 260: Distilled Spirits Market in Finland: Market Shares of Leading Brands - Koskenkorva, Finlandia, Leijonaviina, Cheveleff Vodka, Smirnoff, Monopol, Suomi Viina, Altia, Absolut, Johnnie Walker, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-151 Distribution III-151 Table 261: Distilled Spirits Market in Finland: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-151 Table 262: Distilled Spirits Market in Finland: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-152 Regulatory Overview III-152 Taxation on Spirits III-152 Regulations on Advertising III-152 Regulations on Drink Driving III-152 B.Market Analytics III-153 Table 263: Finnish Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-153 Table 264: Finnish Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-154 Table 265: Finnish Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-155 Table 266: Finnish Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-156 Table 267: Finnish 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-157 Table 268: Finnish 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-158 4k. Greece III-159 A.Market Analysis III-159 Outlook III-159 Volume III-159 Value III-159 Market Scenario in the Recent Past III-160 Competition III-160 Table 269: Distilled Spirits Market in Greece: Market Shares of Leading Companies - Diageo Plc, Allied Domecq Plc, Pernod Ricard Groupe, Rémy Cointreau, Campari Milano SpA, Bacardi & Co Ltd, Berry Bros & Rudd Ltd, Tsantalis SA, Brown-Forman Corp, Sojuzplodimport, and Others (2003-2004) (includes corresponding Graph/Chart) III-160 Table 270: Distilled Spirits Market in Greece: Market Shares of Leading Brands - Johnnie Walker, Ouzo 12, Mini, Metaxa, Cutty Sark, Ballantines Finest, Dewars, Olympic, Gordons, Bacardi, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-161 Packaging III-161 Table 271: Distilled Spirits Market in Greece: Percentage Breakup of Volume Sales by Packaging Format - Glass, Can, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-161 Distribution III-162 Table 272: Distilled Spirits Market in Greece: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-162 Table 273: Distilled Spirits Market in Greece: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-162 Table 274: Distilled Spirits Market in Greece: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Other Food Outlets, Specialists, and Discounters (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-162 Regulatory Overview III-163 Taxation on Spirits III-163 Regulations on Drink Driving III-163 B.Market Analytics III-163 Table 275: Greek Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-163 Table 276: Greek Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-164 Table 277: Greek Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-165 Table 278: Greek Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-166 Table 279: Greek 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-167 Table 280: Greek 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-168 4l. Ireland A.Market Analysis Outlook Volume Value Market Scenario in the Recent Past Competition III-169 III-169 III-169 III-169 III-169 III-170 III-170 Table 281: Distilled Spirits Market in Ireland: Market Shares of Leading Companies - Pernod Ricard Groupe, Diageo Plc, Boru Vodka Ltd, Bacardi & Co Ltd, Allied Domecq Plc, LVMH Moët Hennessy Louis Vuitton, Highland Distillers Ltd, Brown-Forman Corp, William Grant & Sons Ltd, and Others (2003-2004) (includes corresponding Graph/Chart) III-170 Table 282: Distilled Spirits Market in Ireland: Market Shares of Leading Brands - Smirnoff, Powers, Boru, Cork Dry Gin, Bacardi, Huzzar, Jameson, Paddy, Black Bush, Baileys Irish Cream, Private Label, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-171 Distribution III-171 Table 283: Distilled Spirits Market in Ireland: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-171 Table 284: Distilled Spirits Market in Ireland: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-172 Table 285: Distilled Spirits Market in Ireland: Percentage Breakup of Off-Trade Volume Sales by Outlets Specialists, Supermarkets/Hypermarkets, and Other Food Outlets (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-172 Major Issues III-172 Underage Drinking III-172 Taxation on Spirits III-172 Regulations on Advertising III-173 Regulations on Opening Hours III-173 B.Market Analytics III-173 Table 286: Irish Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-173 Table 287: Irish Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-174 Table 288: Irish Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-175 Table 289: Irish Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-176 Table 290: Irish 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-177 Table 291: Irish 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-178 4m. The Netherlands III-179 A.Market Analysis III-179 Outlook III-179 Volume III-179 Value III-179 Market Scenario in the Recent Past III-180 Competition III-180 Table 292: Distilled Spirits Market in the Netherlands: Market Shares of Leading Companies - Rémy Cointreau, Jenever Distillery de Dubbele Adelaar, Hooghoudt Distillery BV, Uto NV, Bacardi & Co Ltd, Allied Domecq Plc, Brown- Forman Corp, Diageo Plc, Boomsma BV, Wenneker Distillery BV, and Others (2003-2004) (includes corresponding Graph/Chart) III-180 Table 293: Distilled Spirits Market in the Netherlands: Market Shares of Leading Brands - Bols, Hooghoudt, Bols Advocaat, Ketel, Sonnema, Southern Comfort, Bacardi, Boomsma, Omaatje, Wenneker, Private Label, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-181 Distribution III-181 Table 294: Distilled Spirits Market in the Netherlands: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-181 Table 295: Distilled Spirits Market in the Netherlands: Percentage Breakup of Value Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-182 Table 296: Distilled Spirits Market in the Netherlands: Percentage Breakup of Off-Trade Volume Sales by Outlets Specialists, Supermarkets/Hypermarkets, and Other Retail (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-182 Regulatory Overview III-182 Taxation on Spirits III-182 Regulations on Advertising III-182 Regulations on Drink Driving III-182 Strategic Development III-183 B.Market Analytics III-183 Table 297: Dutch Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-183 Table 298: Dutch Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-184 Table 299: Dutch Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-185 Table 300: Dutch Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-186 Table 301: Dutch 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-187 Table 302: Dutch 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-188 4n. Norway III-189 A.Market Analysis III-189 Outlook III-189 Volume III-189 Value III-189 Market Scenario in the Recent Past III-190 Competition III-190 Table 303: Distilled Spirits Market in Norway: Market Shares of Leading Companies - Arcus AS, V & S Vin & Sprit AB, Diageo Plc, Rémy Cointreau, Altia Group Oy, Allied Domecq Plc, Bache-Gabrielsen AS, Larsen SA, LVMH Moët Hennessy Louis Vuitton, Mast-Jägermeister AG, and Others (2003-2004) (includes corresponding Graph/Chart) III-190 Table 304: Distilled Spirits Market in Norway: Market Shares of Leading Brands - Absolut, Koskenkorva, Smirnoff, Bache Gabrielsen, Lysholm, Larsen, Løiten, Hennessy, Hammer, Arcus Eau de Vie, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-191 Distribution III-191 Table 305: Distilled Spirits Market in Norway: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-191 Table 306: Distilled Spirits Market in Norway: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-192 Regulatory Overview III-192 Regulations on Advertising III-192 Regulations on Drink Driving III-192 Strategic Development III-192 B.Market Analytics III-193 Table 307: Norwegian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-193 Table 308: Norwegian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the sYears 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-194 Table 309: Norwegian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-195 Table 310: Norwegian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-196 Table 311: Norwegian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-197 Table 312: Norwegian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-198 4o. Portugal III-199 A.Market Analysis III-199 Outlook III-199 Volume III-199 Value III-199 Market Scenario in the Recent Past III-200 Competition III-200 Table 313: Distilled Spirits Market in Portugal: Market Shares of Leading Companies - Diageo Plc, Bacardi & Co Ltd, Allied Domecq Plc, Pernod Ricard Groupe, William Grant & Sons Ltd, Rémy Cointreau, Brown-Forman Corp, V & S Vin & Sprit AB, Edrington Holdings Ltd, and Others (2003-2004) (includes corresponding Graph/Chart) III-200 Table 314: Distilled Spirits Market in Portugal: Market Shares of Leading Brands - Bacardi, J&B, Smirnoff, Eristoff, Black Barrel, Grants, Jack Daniels, Ballantines, Malibu, Gordons, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-201 Distribution III-201 Table 315: Distilled Spirits Market in Portugal: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-201 Table 316: Distilled Spirits Market in Portugal: Percentage Breakup of Value Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-202 B.Market Analytics III-202 Table 317: Portuguese Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-202 Table 318: Portuguese Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-203 Table 319: Portuguese Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-204 Table 320: Portuguese Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-205 Table 321: Portuguese 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-206 Table 322: Portuguese 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-207 4p. Sweden III-208 A.Market Analysis III-208 Outlook III-208 Volume III-208 Value III-209 Market Scenario in the Recent Past III-209 Competition III-209 Table 323: Distilled Spirits Market in Sweden: Market Shares of Leading Companies - V & S Vin & Sprit AB, Diageo Plc, Fortune Brands Inc, Allied Domecq Plc, Highland Distillers Ltd, William Grant & Sons Ltd, Constellation Brands Inc, Altia Group Oy, Lauder, and Others (2003-2004) (includes corresponding Graph/Chart) III-209 Table 324: Distilled Spirits Market in Sweden: Market Shares of Leading Brands - Explorer, Absolut, Renat Brännvin, Lord Calvert, The Famous Grouse, Brännvin Special, Kron, Bells, Star, Grants, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-210 Distribution III-210 Table 325: Distilled Spirits Market in Sweden: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-210 Table 326: Distilled Spirits Market in Sweden: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-211 Regulatory Overview III-211 Regulations on Advertising III-211 Regulations on Distribution III-211 Regulations Regarding Opening Hours III-211 Regulations on Drink Driving III-211 Strategic Developments III-211 B.Market Analytics III-213 Table 327: Swedish Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-213 Table 328: Swedish Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-214 Table 329: Swedish Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-215 Table 330: Swedish Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-216 Table 331: Swedish 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-217 Table 332: Swedish 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-218 4q. Switzerland III-219 A.Market Analysis III-219 Outlook III-219 Volume III-219 Value III-219 Market Scenario in the Recent Past III-220 Competition III-220 Table 333: Distilled Spirits Market in Switzerland: Market Shares of Leading Companies - Diageo Plc, Rémy Cointreau, Allied Domecq Plc, Pomdor AG, Pernod Ricard Groupe, Marnier-Lapostelle, Agros Holding SA, Illva Saronno SpA, La Martiniquaise SVS, Bacardi & Co Ltd, and Others (2003-2004) (includes corresponding Graph/Chart) III-220 Table 334: Distilled Spirits Market in Switzerland: Market Shares of Leading Brands - Cointreau, Ballantines, Grand Marnier, Pomdor, Johnnie Walker, Wyborowa, Gordons, Amaretto DiSaronno, Baileys Irish Cream, J&B, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-221 Distribution III-221 Table 335: Distilled Spirits Market in Switzerland: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-221 Table 336: Distilled Spirits Market in Switzerland: Percentage Breakup of Value Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-222 Table 337: Distilled Spirits Market in Switzerland: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Other Food Outlets, Specialists, Discounters, and Other Retail (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-222 Regulatory Overview III-222 Regulations on Advertising III-222 Regulations on Opening Hours III-223 Regulations on Drink Driving III-223 B.Market Analytics III-223 Table 338: Swiss Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-223 Table 339: Swiss Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-224 Table 340: Swiss Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-225 Table 341: Swiss Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-226 Table 342: Swiss 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-227 Table 343: Swiss 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-228 4r. Russia III-229 A.Market Analysis III-229 Outlook III-229 Volume III-229 Value III-229 Market Scenario in the Recent Past III-230 Competition III-230 Table 344: Distilled Spirits Market in Russia: Market Shares of Leading Companies - Crystal AO (Kristall), Ost-Alko, Moroz OOO, Dovgan Moscow, Chernogolovka Plant, Diageo Plc, Topaz, Chernorechensky PK, Kursky LVZ, Illva Saronno SpA, and Others (2003-2004) (includes corresponding Graph/Chart) III-230 Table 345: Distilled Spirits Market in Russia: Market Shares of Leading Brands - Dovgan, Smirnov, Smirnoff, Gzhelka, Kristall Moskovskaya, Yury Dolgoruky, Amaretto DiSaronno, Triumf, Moroz Moskovskaya Osobaya, Moroz Russkaya, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-231 Distribution III-231 Table 346: Distilled Spirits Market in Russia: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-231 Table 347: Distilled Spirits Market in Russia: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-232 Table 348: Distilled Spirits Market in Russia: Percentage Breakup of Off-Trade Volume Sales by Outlets - Other Food Outlets, Other Retail, Supermarkets/ Hypermarkets, and Specialists (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-232 Regulatory Environment III-232 Taxation on Spirits III-232 Regulations on Advertising III-232 Regulations on Opening Hours III-233 Strategic Developments III-233 Select Player III-235 B.Market Analytics III-235 Table 349: Russian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-235 Table 350: Russian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-236 Table 351: Russian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-237 Table 352: Russian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-238 Table 353: Russian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-239 Table 354: Russian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-240 4s. Ukraine III-241 A.Market Analysis III-241 Outlook III-241 Volume III-241 Value III-241 Market Scenario in the Recent Past III-242 Table 355: Distilled Spirits Market in Ukraine: Market Shares of Leading Companies - Getman LVZ, Diageo Plc, Artemida VP, Soyuz Viktan LVZ, Altia Group Oy, Nemiroff LVZ, Odessa LVZ, Kremlevskaya Vodka ZAO, Luga Nova LVZ, Zlatogor ZAO, and Others (2003-2004) (includes corresponding Graph/Chart) III-242 Table 356: Distilled Spirits Market in Ukraine: Market Shares of Leading Brands - Derzhava, Smirnoff, Starka, Prtsovaya, Nemirov Stolichnaya, Shustov 1, Kremlevskaya, Luga Nova Extra, Grafskaya, Knyazhi Kelih, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-243 Table 357: Distilled Spirits Market in Ukraine: Percentage Breakup of Volume Sales by Packaging Format - Glass, Can, and Plastic (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-244 Distribution III-244 Table 358: Distilled Spirits Market in Ukraine: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-244 Table 359: Distilled Spirits Market in Ukraine: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-244 Table 360: Distilled Spirits Market in Ukraine: Percentage Breakup of Off-Trade Volume Sales by Outlets - Other Food Outlets, Supermarkets/ Hypermarkets, Other Retail, Specialists, and Discounters (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-245 Regulatory Environment III-245 Taxation on Spirits III-245 Regulations on Advertising III-245 Strategic Development III-246 B.Market Analytics III-246 Table 361: Ukrainian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-246 Table 362: Ukrainian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-247 Table 363: Ukrainian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-248 Table 364: Ukrainian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-249 Table 365: Ukrainian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012(includes corresponding Graph/Chart) III-250 Table 366: Ukrainian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-251 4t. Poland III-252 A.Market Analysis III-252 Outlook III-252 Volume III-252 Value III-252 Market Scenario in the Recent Past III-253 Competition III-253 Table 367: Distilled Spirits Market in Poland: Market Shares of Leading Companies - Polmos Bialystok SA, Polmos Poznan SA, Rémy Cointreau, Diageo Plc, Polmos Siedlce SA, Polmos Zielona Gora SA, Allied Domecq Plc, Polmos Kraków SA, Eckes AG, and Others (2003-2004) (includes corresponding Graph/Chart) III-253 Table 368: Distilled Spirits Market in Poland: Market Shares of Leading Brands - Absolwent, Zubrowka, Premium, Bols, Luksusowa, Smirnoff, Wyborowa, Soplica, Lodowa, Zytnia, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-254 Distribution III-254 Table 369: Distilled Spirits Market in Poland: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-254 Table 370: Distilled Spirits Market in Poland: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-255 Table 371: Distilled Spirits Market in Poland: Percentage Breakup of Off-Trade Volume Sales by Outlets - Other Food Outlets, Specialists, Supermarkets/ Hypermarkets, and Discounters (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-255 Regulatory Environment III-255 Taxation on Spirits III-255 Regulationson Advertising III-255 Restrictions in On-trade Licensing III-255 Regulations on Drink Driving III-256 Strategic Developments III-256 B.Market Analytics III-257 Table 372: Polish Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-257 Table 373: Polish Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-258 Table 374: Polish Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-259 Table 375: Polish Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-260 Table 376: Polish 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-261 Table 377: Polish 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-262 4u. Hungary III-263 A.Market Analysis III-263 Outlook III-263 Volume III-263 Value III-263 Market Scenario in the Recent Past III-264 Competition III-264 Table 378: Distilled Spirits Market in Hungary: Market Shares of Leading Companies - Peter Zwack Consorten AG, Györi Likörgyár Rt, Buliv Ferencváros, Miskolci Likörgyár Rt, Allied Domecq Plc, Diageo Plc, Várda Drink Kft, Rémy Cointreau, Mast-Jägermeister AG, Eurodrinks Kft, and Others (2003-2004) (includes corresponding Graph/Chart) III-264 Table 379: Distilled Spirits Market in Hungary: Market Shares of Leading Brands - Péter Pál, Miskolci, Hubertus, Cabinet, Györi, Lloyd, Kalinka, Unicum, Napoleon, Trois Tours, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-265 Packaging III-265 Regulations on Advertising III-265 Strategic Development III-266 B.Market Analytics III-266 Table 380: Hungarian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-266 Table 381: Hungarian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-267 Table 382: Hungarian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-268 Table 383: Hungarian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-269 Table 384: Hungarian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-270 Table 385: Hungarian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-271 4v. The Czech Republic III-272 A.Market Analysis III-272 Outlook III-272 Volume III-272 Value III-272 Market Scenario in the Recent Past III-273 Competition III-273 Table 386: Distilled Spirits Market in the Czech Republic: Market Shares of Leading Companies - Eckes AG, Pernod Ricard Groupe, V & S Vin & Sprit AB, Hobe as, St Nicolaus Trade as, Diageo Plc, Palirna U Zeleneho Stromu, Trul spol sro, Fruko-Schulz spol sro, Altia Group Oy, and Others (2003-2004) (includes corresponding Graph/Chart) III-273 Table 387: Distilled Spirits Market in the Czech Republic: Market Shares of Leading Brands - Stock, Becherovka, Hobe, Nicolaus, Danybyl, Trul, Absolut, Bozkov, Fruko, Jelinek, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-274 Packaging III-274 Table 388: Distilled Spirits Market in the Czech Republic: Percentage Breakup of Volume Sales by Packaging Format - Glass, Can, Plastic, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-274 Distribution III-275 Table 389: Distilled Spirits Market in the Czech Republic: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-275 Table 390: Distilled Spirits Market in the Czech Republic: Percentage Breakup of Value Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-275 Table 391: Distilled Spirits Market in the Czech Republic: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Other Food Outlets, Specialists, Discounters, and Other Retail (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-275 Regulatory Environment III-276 Regulations on Advertising III-276 Regulations on Opening Hours III-276 Regulations Regarding Packaging and Label III-276 B.Market Analytics III-276 Table 392: Czech Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-276 Table 393: Czech Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-277 Table 394: Czech Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-278 Table 395: Czech Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million III-279 Table 396: Czech 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-280 Table 397: Czech 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-281 4w. The Slovak Republic A.Market Analysis Outlook Volume Value Market Scenario in the Recent Past III-282 III-282 III-282 III-282 III-282 III-283 Competition III-283 Table 398: Distilled Spirits Market in the Slovak Republic: Market Shares of Leading Companies - St Nicolaus Trade as, Fragopolis Presov, Old Herold sro, Altia Group Oy, Diageo Plc, Pernod Ricard Groupe, Malokarpatsky Vinarsky Podnik as, Vino Produkt Bratislava, Trul spol sro, and Others (2003-2004) (includes corresponding Graph/Chart) III-283 Table 399: Distilled Spirits Market in the Slovak Republic: Market Shares of Leading Brands - Fragopolis Tuzemsky Rum, Nicolaus Vodka, Old Herold, Nicolaus, Nicolaus Rum, Vino Produkt, Koskenkorva, Fragopolis, Becherovka, Finlandia, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-284 Distribution III-284 Table 400: Distilled Spirits Market in the Slovak Republic: Percentage Breakup of Volume Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004,& 2005) III-284 Table 401: Distilled Spirits Market in the Slovak Republic: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004,& 2005) III-285 Table 402: Distilled Spirits Market in the Slovak Republic: Percentage Breakup of Off-Trade Volume Sales by Outlets - Other Food Outlets, Supermarkets/ Hypermarkets, Other Retail, Discounters, and Specialists (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-285 Regulations on Advertising III-285 B.Market Analytics III-286 Table 403: Slovakian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-286 Table 404: Slovakian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-287 Table 405: Slovakian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-288 Table 406: Slovakian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-289 Table 407: Slovakian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-290 Table 408: Slovakian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-291 4x. Bulgaria III-292 A.Market Analysis III-292 Outlook III-292 Volume III-292 Value III-292 Market Scenario in the Recent Past III-293 Competition III-293 Table 409: Distilled Spirits Market in Bulgaria: Market Shares of Leading Companies - SIS Industries OOD, Vinprom Peshtera AD, Sinchron Invest OOD, Vinex Slavyantsi AD, Festa AD, Vini AD, Boyar Estates Holding, LVK Vinprom Targovishte AD, Vinprom Troyan AD, Allied Domecq Plc, and Others (2003-2004) (includes corresponding Graph/Chart) III-293 Table 410: Distilled Spirits Market in Bulgaria: Market Shares of Leading Brands - Peshterska, Karnobatska, Savoy Club, Sungurlarska, Pomoriiska, Slivenska Perla, Straldjanska, Targovishte, Atlantic, Troyanska, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-294 Distribution III-294 Table 411: Distilled Spirits Market in Bulgaria: Percentage Breakup of Volume Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-294 Table 412: Distilled Spirits Market in Bulgaria: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-295 Table 413: Distilled Spirits Market in Bulgaria: Percentage Breakup of Off-Trade Volume Sales by Outlets Other Food Outlets, Specialists, Supermarkets/Hypermarkets, and Other Retail (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-295 B.Market Analytics III-296 Table 414: Bulgarian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-296 Table 415: Bulgarian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-297 Table 416: Bulgarian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-298 Table 417: Bulgarian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-299 Table 418: Bulgarian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-300 Table 419: Bulgarian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-301 4y. Romania III-302 A.Market Analysis III-302 Outlook III-302 Volume III-302 Value III-302 Market Scenario in the Recent Past III-303 Competition III-303 Table 420: Distilled Spirits Market in Romania: Market Shares of Leading Companies - Scandic Distilleries SA, Sankt Petersburg Prod Srl, Alcoprod Srl, Prodal 94 Ltd, Pernod Ricard Groupe, Expo Market Doraly Srl, Vincon Vrancea SA, Prodvinalco Cluj, Aurora SA, Akmaya, and Others (2003-2004) (includes corresponding Graph/Chart) III-303 Table 421: Distilled Spirits Market in Romania: Market Shares of Leading Brands - Stalinskaya, Sankt Petersburg, Bartenders, Scandic, Prodvinalco, Imperial, Vinalcool, Margineni, Napoleon, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-304 Distribution III-304 Table 422: Distilled Spirits Market in Romania: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-304 Table 423: Distilled Spirits Market in Romania: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-305 Table 424: Distilled Spirits Market in Romania: Percentage Breakup of Off-Trade Volume Sales by Outlets - Other Food Outlets, Other Retail, Specialists, Supermarkets/Hypermarkets, and Discounters (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-305 B.Market Analytics III-306 Table 425: Romanian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-306 Table 426: Romanian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-307 Table 427: Romanian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-308 Table 428: Romanian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-309 Table 429: Romanian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-310 Table 430: Romanian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-311 5. Asia-Pacific III-312 A.Market Analysis III-312 Outlook III-312 Per Capita Consumption and Expenditure – A Recent Past Perspective III-312 Table 431: Distilled Spirits Market in Asia-Pacific: Leading Ten Markets by Per Capita Consumption in the Recent Past - South Korea, Thailand, Philippines, China, Taiwan, Singapore, Hong Kong, India, Malaysia, Vietnam, and Overall Asia-Pacific (2001-2002) (In Liters) (includes corresponding Graph/Chart) III-313 Table 432: Distilled Spirits Market in Asia-Pacific: Leading Ten Markets by Per Capita Expenditure in the Recent Past - South Korea, Singapore, Taiwan, Thailand, Hong Kong, Philippines, China, Malaysia, India, Vietnam, and Overall Asia-Pacific (2001-2002) (In US$) (includes corresponding Graph/Chart) III-313 B.Market Analytics III-314 Table 433: Asia- Pacific Recent Past, Current & Future Analysis for Alcoholic Beverages by Geographic Region – China, Hong Kong, India, Indonesia, South Korea, Malaysia, Australia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam, and Rest of Asia Pacific Markets Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-314 Table 434: Asia-Pacific Long-term Projections for Alcoholic Beverages by Geographic Region – China, Hong Kong, India, Indonesia, South Korea, Malaysia, Australia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam, and Rest of Asia Pacific Markets Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-315 Table 435: Asia- Pacific Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-316 Table 436: Asia- Pacific Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-317 Table 437: Asia- Pacific 10-Year Perspective for Alcoholic Beverages by Geographic Region – Percentage Breakdown of Volume Sales for China, Hong Kong, India, Indonesia, South Korea, Malaysia, Australia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam, and Rest of Asia Pacific Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-318 Table 438: Asia- Pacific 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-319 Table 439: Asia- Pacific Recent Past, Current & Future Analysis for Alcoholic Beverages by Geographic Region – China, Hong Kong, India, Indonesia, South Korea, Malaysia, Australia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam, and Rest of Asia Pacific Markets Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-320 Table 440: Asia- Pacific Long-term Projections for Alcoholic Beverages by Geographic Region – China, Hong Kong, India, Indonesia, South Korea, Malaysia, Australia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam, and Rest of Asia Pacific Markets Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-321 Table 441: Asia- Pacific Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-322 Table 442: Asia- Pacific Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-323 Table 443: Asia- Pacific 10-Year Perspective for Alcoholic Beverages by Geographic Region – Percentage Breakdown of Value Sales for China, Hong Kong, India, Indonesia, South Korea, Malaysia, Australia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam, and Rest of Asia Pacific Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-324 Table 444: Asia- Pacific 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-325 5a. China III-326 A.Market Analysis III-326 Outlook III-326 Market Scenario in the Recent Past III-326 Competition III-326 Table 445: Distilled Spirits Market in China: Market Shares of Leading Companies - Sichuan Yibin Wu Liang Ye Distillery Co Ltd, Beijing General Distillery, Sichuan Lu Zhou Lao Jiao Distillery, Sichuan Mian Zhu Jian Nan Chun Distillery, Sichuan Chengdu Quanxing Distillery, Shandong Kong Fu Jia Distillery Co Ltd, China Guizhou Maotai Distillery Co Ltd, Sichuan Gudu Lan Distillery, Jiangsu Yanghe Distillery, Guizhou Maotai Yunfeng Distillery, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-326 Table 446: Distilled Spirits Market in China: Market Shares of Leading Brands - Red Star, Lu Zhou Lao Jiao, Wu Liang Ye, Quanxing, Jianzhuang, Kong Fu Jia, Mian Zhu, Lang Jiu, Jian Nan Chun, Yang He, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-327 Per Capita Consumption High in Northern Regions III-328 Table 447: Distilled Spirits Market in China: Percentage Breakup of Volume Sales by Region - North and Northeast China, Southwest China, East China, Mid China, Northwest China, and South China (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-328 Table 448: Distilled Spirits Market in China: Percentage Breakup of Value Sales by Region - Southwest China, East China, Mid China, North and Northeast China, South China, and Northwest China (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-329 Glass Dominates the Spirits Packaging Market III-329 Distribution Scenario III-329 Table 449: Distilled Spirits Market in China: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-330 Table 450: Distilled Spirits Market in China: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-330 Table 451: Distilled Spirits Market in China: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Other Food Outlets,Other Retail, and Specialists (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-330 Strategic Developments III-331 B.Market Analytics III-332 Table 452: Chinese Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-332 Table 453: Chinese Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-332 Table 454: Chinese Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-333 Table 455: Chinese Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-333 Table 456: Chinese 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, & Brandy), and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-334 Table 457: Chinese 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, & Brandy), and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-334 5b. Hong Kong III-335 A.Market Analysis III-335 Outlook III-335 Volume III-335 Value III-335 Market Scenario in the Recent Past III-335 Competition III-335 Table 458: Distilled Spirits Market in Hong Kong: Market Shares of Leading Companies - Diageo Plc, LVMH Moët Hennessy Louis Vuitton, Allied Domecq Plc, Rémy Cointreau, Highland Distillers Ltd, Brown-Forman Corp, Taiwan Tobacco & Wine Monopoly Bureau, China National Cereals Corp, V & S Vin & Sprit AB, and Others (2003-2004) (includes corresponding Graph/Chart) III-335 Table 459: Distilled Spirits Market in Hong Kong: Market Shares of Leading Brands - Hennessy, Chivas Regal, Johnnie Walker, Presidente, Hine, Martell, Rémy Martin, Smirnoff, The Famous Grouse, Chu Yeh Ching, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-336 Distribution III-336 Table 460: Distilled Spirits Market in Hong Kong: Percentage Breakup of Volume Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-336 Table 461: Distilled Spirits Market in Hong Kong: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-337 Table 462: Distilled Spirits Market in Hong Kong: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Specialists, Discounters, Other Food Outlets, and Other Retail (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-337 Regulatory Overview III-337 Regulations on Intoxicated Driving III-337 Taxation on Spirits III-337 B.Market Analytics III-338 Table 463: Hong Kong Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-338 Table 464: Hong Kong Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-339 Table 465: Hong Kong Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-340 Table 466: Hong Kong Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-341 Table 467: Hong Kong 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-342 Table 468: Hong Kong 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-343 5c. India III-344 A.Market Analysis III-344 Outlook III-344 Volume III-344 Value III-344 Local Spirits Dominate Sector III-344 Market Scenario in the Recent Past III-344 Competition III-344 Table 469: Distilled Spirits Market in India: Market Shares of Leading Companies - United Breweries Ltd, Radico Khaitan, Jagatjit Industries Ltd, Mohan Meakin Ltd, International Distillers India Ltd, and Others (2003-2004) (includes corresponding Graph/Chart) III-344 Table 470: Distilled Spirits Market in India: Percentage Breakup of Volume Sales by Region - South India, North India, East India, and West India (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-345 Table 471: Distilled Spirits Market in India: Percentage Breakup of Value Sales by Region - South India, North India, East India, and West India (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-345 Distribution III-346 Table 472: Distilled Spirits Market in India: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-346 Table 473: Distilled Spirits Market in India: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-346 Taxation on Spirits III-346 Product Launches III-346 Strategic Developments III-347 Select Player III-350 B.Market Analytics III-351 Table 474: Indian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-351 Table 475: Indian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-352 Table 476: Indian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-353 Table 477: Indian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-354 Table 478: Indian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-355 Table 479: Indian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-356 5d. Indonesia III-357 A.Market Analysis III-357 Outlook III-357 Volume III-357 Value III-357 Impact of Culture III-357 Impact of High Taxes III-357 Market Scenario in the Recent Past III-357 Competition III-358 Table 480: Distilled Spirits Market in Indonesia: Market Shares of Leading Companies - Orang Tua Group, Uto NV, Semak Industri PT, Gunung Mas Santosoraya PT, Sumber Sari PT, Diageo Plc, Allied Domecq Plc, Bacardi & Co Ltd, Pernod Ricard Groupe, and Others (2003-2004) (includes corresponding Graph/Chart) III-358 Table 481: Distilled Spirits Market in Indonesia: Market Shares of Leading Brands - Orang Tua, Mansion House, Robinson, Topi Miring, Columbus, Columbia, McDonald, Johnnie Walker, Hennessy, Dewars, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-359 Distribution III-359 Table 482: Distilled Spirits Market in Indonesia: Percentage Breakup of Volume Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-359 Table 483: Distilled Spirits Market in Indonesia: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-360 Table 484: Distilled Spirits Market in Indonesia: Percentage Breakup of Off-Trade Volume Sales by Outlets Other Food Outlets, Other Retail, Supermarkets/Hypermarkets, and Specialists (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-360 Regulatory Overview III-360 Regulations on Advertising III-360 Regulations on Imports III-361 Regulations on Manufacturing III-361 Regulations on Distribution III-361 B.Market Analytics III-362 Table 485: Indonesian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-362 Table 486: Indonesian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-363 Table 487: Indonesian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-364 Table 488: Indonesian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-365 Table 489: Indonesian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-366 Table 490: Indonesian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-367 5e. South Korea III-368 A.Market Analysis III-368 Outlook III-368 Volume III-368 Value III-368 Popularity of Low-Alcohol Beverages III-368 Market Scenario in the Recent Past III-368 Competition III-368 Table 491: Distilled Spirits Market in South Korea: Market Shares of Leading Companies - Jinro Group, Kumbokju Co Ltd, Muhak Co Ltd, Daesun Inc, Bohae Brewery Co Ltd, Doosan Group, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-368 Table 492: Distilled Spirits Market in South Korea: Market Shares of Leading Brands - Jinro, Charm, C1, White, Bohae, Green, Soonju, Suljoongmae, Imperial, The Morning of Millenium, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-369 Table 493: Distilled Spirits Market in South Korea: Percentage Breakup of Volume Sales by Packaging Format Glass, Plastic, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-369 Distribution III-370 Table 494: Distilled Spirits Market in South Korea: Percentage Breakup of Volume Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-370 Table 495: Distilled Spirits Market in South Korea: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-370 Table 496: Distilled Spirits Market in South Korea: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Other Food Outlets, Specialists, and Other Retail (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-370 Regulatory Overview III-371 Regulations on Advertising III-371 Regulations on Drink Driving III-371 Strategic Development III-371 Select Player III-371 B.Market Analytics III-372 Table 497: South Korean Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-372 Table 498: South Korean Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-373 Table 499: South Korean Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-374 Table 500: South Korean Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-375 Table 501: South Korean 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-376 Table 502: South Korean 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-377 5f. Malaysia III-378 A.Market Analysis III-378 Outlook III-378 Volume III-378 Value III-378 Market Scenario in the Recent Past III-378 Competition III-378 Table 503: Distilled Spirits Market in Malaysia: Market Shares of Leading Brands - Martell, Hennessy, Chivas Regal, Johnnie Walker, Jack Daniels, Courvoisier, Rémy Martin, Bacardi, Otard, Jim Beam, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-378 Packaging III-379 Table 504: Distilled Spirits Market in Malaysia: Percentage Breakup of Volume Sales by Packaging Format Glass, Plastic, Can, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-379 Distribution III-379 Table 505: Distilled Spirits Market in Malaysia: Percentage Breakup of Volume Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-379 Table 506: Distilled Spirits Market in Malaysia: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-379 Table 507: Distilled Spirits Market in Malaysia: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Other Food Outlets, Specialists, and Other Retail (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-380 Regulatory Overview III-380 Regulations on Advertising III-380 Regulations on Distribution III-380 Minimum Legal Age Limit III-380 Regulations on Drink Driving III-380 B.Market Analytics III-381 Table 508: Malaysian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Rum), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-381 Table 509: Malaysian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Rum), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-382 Table 510: Malaysian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Rum), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-383 Table 511: Malaysian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Rum), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-384 Table 512: Malaysian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, & Rum), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-385 Table 513: Malaysian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, & Rum), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-386 5g. Australia III-387 A.Market Analysis III-387 Outlook III-387 Volume III-387 Value III-387 Market Scenario in the Recent Past III-387 Competition III-387 Table 514: Distilled Spirits Market in Australia: Market Shares of Leading Companies - Diageo Plc, Fortune Brands Inc, Fosters Brewing Group Ltd, Brown-Forman Corp, Allied Domecq Plc, William Grant & Sons Ltd, Rémy Cointreau, Bacardi & Co Ltd, Suntory Ltd, and Others (2003-2004) (includes corresponding Graph/Chart) III-387 Table 515: Distilled Spirits Market in Australia: Market Shares of Leading Brands - Jim Beam, Bundaberg, Johnnie Walker, Black Douglas, Grants, Baileys Irish Cream, Jack Daniels, Smirnoff, Cougar, McCallums, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-388 Distribution III-388 Table 516: Distilled Spirits Market in Australia: Percentage Breakup of Volume Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-388 Table 517: Distilled Spirits Market in Australia: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-389 Table 518: Distilled Spirits Market in Australia: Percentage Breakup of Off-Trade Volume Sales by Outlets Specialists and Direct Sales (2003, 2004, & 2005) III-389 Regulatory Overview III-389 Regulations on Advertising III-389 Regulations on Drink Driving III-389 Regulations on Legal Age for Drinking III-389 Taxation on Distilled Spirits III-389 Strategic Developments III-390 Select Player III-390 B.Market Analytics III-391 Table 519: Australian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-391 Table 520: Australian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-392 Table 521: Australian Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-393 Table 522: Australian Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-394 Table 523: Australian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-395 Table 524: Australian 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-396 5h. New Zealand III-397 A.Market Analysis III-397 Outlook III-397 Volume III-397 Value III-397 Market Scenario in the Recent Past III-397 Competition III-397 Table 525: Distilled Spirits Market in New Zealand: Market Shares of Leading Companies - Diageo Plc, Allied Domecq Plc, The Rum Co, Fortune Brands Inc, Highland Distillers Ltd, Pernod Ricard Groupe, William Grant & Sons Ltd, Sojuzplodimport, Seagar Evans, and Others (2003-2004) (includes corresponding Graph/Chart) III-397 Table 526: Distilled Spirits Market in New Zealand: Market Shares of Leading Brands - Tanqueray, Coruba, Smirnoff Black, Canadian Club, Teachers, J&B, Johnnie Walker, The Famous Grouse, Cossack, Stolichnaya, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-398 Distribution III-398 Table 527: Distilled Spirits Market in New Zealand: Percentage Breakup of Volume Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-398 Table 528: Distilled Spirits Market in New Zealand: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-399 Table 529: Distilled Spirits Market in New Zealand: Percentage Breakup of Off-Trade Volume Sales by Outlets Specialists, Other Retail, and Direct Sales (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-399 Regulatory Environment III-399 Regulations on Advertising III-399 Regulations on Opening Hours III-400 Regulations on Drink Driving III-400 B.Market Analytics III-400 Table 530: New Zealand Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-400 Table 531: New Zealand Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-401 Table 532: New Zealand Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-402 Table 533: New Zealand Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-403 Table 534: New Zealand 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-404 Table 535: New Zealand 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-405 5i. The Philippines III-406 A.Market Analysis III-406 Outlook III-406 Volume III-406 Value III-406 Market Scenario in the Recent Past III-406 Competition III-406 Table 536: Distilled Spirits Market in the Philippines: Market Shares of Leading Companies - San Miguel Corp, Tanduay Distillers Inc, Diageo Plc, Destilería Limtuaco & Co Inc, Allied Domecq Plc, V & S Vin & Sprit AB, Bacardi & Co Ltd, Britannia Distillers Inc, José Cuervo SA de CV, Consolidated Distillers of the Far East Inc, and Others (2003-2004) (includes corresponding Graph/Chart) III-406 Table 537: Distilled Spirits Market in the Philippines: Market Shares of Leading Brands - Ginebra San Miguel, Tanduay, Gilbeys, Oxford London Dry Gin, Tondeña, Añejo, Old Captain, San Miguel, Duncans, Absolut, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-407 Packaging III-407 Table 538: Distilled Spirits Market in the Philippines: Percentage Breakup of Volume Sales by Packaging Format Glass, Plastic, Can, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-407 Distribution III-408 Table 539: Distilled Spirits Market in the Philippines: Percentage Breakup of Volume Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-408 Table 540: Distilled Spirits Market in the Philippines: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-408 Table 541: Distilled Spirits Market in the Philippines: Percentage Breakup of Off-Trade Volume Sales by Outlets Other Retail, Other Food Outlets, Supermarkets/Hypermarkets, Specialists, and Discounters (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-408 Regulatory Overview III-409 Regulations on the Sale of Alcohol III-409 Regulations on Advertising III-409 Taxation on Spirits III-409 Select Players III-409 B.Market Analytics III-410 Table 542: The Philippines Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-410 Table 543: The Philippines Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-411 Table 544: The Philippines Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-412 Table 545: The Philippines Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-413 Table 546: The Philippines 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-414 Table 547: The Philippines 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-415 5j. Singapore III-416 A.Market Analysis III-416 Outlook III-416 Volume III-416 Value III-416 Market Scenario in the Recent Past III-416 Competition III-416 Table 548: Distilled Spirits Market in Singapore: Market Shares of Leading Companies - Diageo Plc, Kwang Heng Seng Kee Pte Ltd, Pernod Ricard Groupe, Allied Domecq Plc, Ang Leong Huat Pte Ltd, Fortune Brands Inc, Rémy Cointreau, Bacardi & Co Ltd, V & S Vin & Sprit AB, and Others (2003-2004) (includes corresponding Graph/Chart) III-416 Table 549: Distilled Spirits Market in Singapore: Market Shares of Leading Brands - Red Duck, Golden Eagle, Martell, Jim Beam, Wild Turkey, Smirnoff Red, Gordons, Baileys Irish Cream, Chivas Regal, Beefeater, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-417 Distribution III-417 Table 550: Distilled Spirits Market in Singapore: Percentage Breakup of Volume Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-417 Table 551: Distilled Spirits Market in Singapore: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-418 Table 552: Distilled Spirits Market in Singapore: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Specialists, Other Food Outlets, and Other Retail (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-418 Regulatory Overview III-418 Regulations on Drink Driving III-418 No Regulations on Advertising III-418 B.Market Analytics III-419 Table 553: Singapore Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-419 Table 554: Singapore Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-420 Table 555: Singapore Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-421 Table 556: Singapore Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-422 Table 557: Singapore 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-423 Table 558: Singapore 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-424 5k. Taiwan III-425 A.Market Analysis III-425 Outlook III-425 Volume III-425 Value III-425 Market Scenario in the Recent Past III-425 Competition III-425 Table 559: Distilled Spirits Market in Taiwan: Market Shares of Leading Companies - Taiwan Tobacco & Wine Monopoly Bureau, Uni-President Enterprises Corp, Diageo Plc, Suntory Ltd, Allied Domecq Plc, Kirin Brewery Co Ltd, V & S Vin & Sprit AB, LVMH Moët Hennessy Louis Vuitton, Rémy Cointreau, and Others (2003-2004) (includes corresponding Graph/Chart) III-425 Table 560: Distilled Spirits Market in Taiwan: Market Shares of Leading Brands - Kinmen Kaoliang, Yu Shan Kaoliang, Johnnie Walker, Yu Chuang Sake, Suntory, Yu Shan Mao Tai, Chivas Regal, Kirin, Absolut, Ailian White Spirits, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-426 Distribution III-426 Table 561: Distilled Spirits Market in Taiwan: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-426 Table 562: Distilled Spirits Market in Taiwan: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-427 Table 563: Distilled Spirits Market in Taiwan: Percentage Breakup of Off-Trade Volume Sales by Outlets Specialists, Supermarkets/Hypermarkets, Other Food Outlets, and Discounters (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-427 Regulatory Overview III-427 Regulations on Advertising III-427 Regulations on Opening Hours III-427 Regulations on Drink Driving III-428 Taxation on Spirits III-428 B.Market Analytics III-428 Table 564: Taiwanese Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-428 Table 565: Taiwanese Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-429 Table 566: Taiwanese Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-430 Table 567: Taiwanese Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-431 Table 568: Taiwanese 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-432 Table 569: Taiwanese 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-433 5l. Thailand III-434 A.Market Analysis III-434 Outlook III-434 Volume III-434 Value III-434 Market Scenario in the Recent Past III-434 Competition III-434 Table 570: Distilled Spirits Market in Thailand: Market Shares of Leading Companies - Sang Som Co Ltd, United Winery & Distillery Co Ltd, Pra Muan Phol Group, Diageo Plc, United Pacific Holdings Co Ltd, and Others (2003-2004) (includes corresponding Graph/Chart) III-434 Table 571: Distilled Spirits Market in Thailand: Market Shares of Leading Brands - Sura Khao 35 degree, Chieng Chun, Me Kong, Sura Khao 3 Ta Pae, Hong Thong, Sang Som, Black Cat, Pai Daeng, Spey Royal, Singharaj, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-435 Distribution III-435 Table 572: Distilled Spirits Market in Thailand: Percentage Breakup of Volume Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-435 Table 573: Distilled Spirits Market in Thailand: Percentage Breakup of Value Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-436 Table 574: Distilled Spirits Market in Thailand: Percentage Breakup of Off-Trade Volume Sales by Outlets Discounters, Supermarkets/Hypermarkets, Other Food Outlets, Other Retail, and Specialists (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-436 Regulatory Overview III-436 Regulations on Advertising III-436 Regulations on Drink Driving III-436 Select Players III-437 B.Market Analytics III-437 Table 575: Thai Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, & Gin), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-437 Table 576: Thai Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, & Gin), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-438 Table 577: Thai Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, & Gin), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-439 Table 578: Thai Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, & Gin), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-440 Table 579: Thai 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, & Gin), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-441 Table 580: Thai 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, & Gin), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-442 5m. Vietnam III-443 A.Market Analysis III-443 Outlook III-443 Volume III-443 Value III-443 Market Scenario in the Recent Past III-443 Competition III-443 Table 581: Distilled Spirits Market in Vietnam: Market Shares of Leading Companies - Hanoi Alcohol & Beverage Co, Diageo Plc, Allied Domecq Plc, LVMH Moët Hennessy Louis Vuitton, Altia Group Oy, Dong Xuan Liquor Co Ltd, Rémy Cointreau, Skyy Spirits Inc, William Grant & Sons Ltd, and Others (2003-2004) (includes corresponding Graph/Chart) III-443 Table 582: Distilled Spirits Market in Vietnam: Market Shares of Leading Brands - Hanoi, Smirnoff, Johnnie Walker, Hennessy, Finlandia, Dong Xuan, Martell, Rémy Martin, Skyy Vodka, J&B, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-444 Distribution III-444 Table 583: Distilled Spirits Market in Vietnam: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-444 Table 584: Distilled Spirits Market in Vietnam: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-445 Table 585: Distilled Spirits Market in Vietnam: Percentage Breakup of Off-Trade Volume Sales by Outlets Specialists, Other Food Outlets, and Supermarkets/Hypermarkets (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-445 Strategic Development III-445 B.Market Analytics III-446 Table 586: Vietnamese Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-446 Table 587: Vietnamese Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-447 Table 588: Vietnamese Recent Past, Current & Future Analysis for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-448 Table 589: Vietnamese Long-term Projections for Alcoholic Beverages by Product Segment – Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-449 Table 590: Vietnamese 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-450 Table 591: Vietnamese 10-Year Perspective for Alcoholic Beverages by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-451 6. Latin America III-452 A.Market Analysis III-452 Outlook III-452 Per Capita Consumption and Expenditure – A Recent Past Perspective III-452 Table 592: Distilled Spirits Market in Latin America: Per Capita Consumption in the Recent Past by Country/ Region – Brazil, Venezuela, Mexico, Chile, Colombia, Argentina, and Other Latin America (2001-2002) (In Liters) (includes corresponding Graph/Chart) III-452 Table 593: Distilled Spirits Market in Latin America: Per Capita Expenditure in the Recent Past by Country/ Region – Mexico, Brazil, Colombia, Venezuela, Argentina, Chile, and Other Latin America (2001-2002) (In US$) (includes corresponding Graph/Chart) III-452 B.Market Analytics III-453 Table 594: Latin American Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Geographic Region – Argentina, Brazil, Chile, Mexico, Venezuela, and Rest of Latin America Markets Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-453 Table 595: Latin American Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Geographic Region – Argentina, Brazil, Chile, Mexico, Venezuela, and Rest of Latin America Markets Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-453 Table 596: Latin American Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-454 Table 597: Latin American Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-455 Table 598: Latin American 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Geographic Region – Percentage Breakdown of Volume Sales for Argentina, Brazil, Chile, Mexico, Venezuela, and Rest of Latin America Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-456 Table 599: Latin American 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-457 Table 600: Latin American Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Geographic Region – Argentina, Brazil, Chile, Mexico, Venezuela, and Rest of Latin America Markets Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-458 Table 601: Latin American Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Geographic Region – Argentina, Brazil, Chile, Mexico, Venezuela, and Rest of Latin America Markets Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-458 Table 602: Latin American Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-459 Table 603: Latin American Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-460 Table 604: Latin American 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Geographic Region – Percentage Breakdown of Value Sales for Argentina, Brazil, Chile, Mexico, Venezuela, and Rest of Latin America Markets for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-461 Table 605: Latin American 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-462 6a. Argentina III-463 A.Market Analysis III-463 Outlook III-463 Volume III-463 Value III-463 Market Scenario in the Recent Past III-463 Competition III-463 Table 606: Distilled Spirits Market in Argentina: Market Shares of Leading Companies - Pernod Ricard Groupe, Diageo Plc, Allied Domecq Plc, Rémy Cointreau, Casa Dellepiane SA, Bacardi & Co Ltd, William Grant & Sons Ltd, V & S Vin & Sprit AB, Highland Distillers Ltd, and Others (2003-2004) (includes corresponding Graph/Chart) III-463 Table 607: Distilled Spirits Market in Argentina: Market Shares of Leading Brands - Cusenier, Bols, J&B, Johnnie Walker, Hiram Walker, Tres Plumas, Ballantines, Clan Campbell, Bols, Chivas Regal, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-464 Distribution III-464 Table 608: Distilled Spirits Market in Argentina: Percentage Breakup of Volume Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-464 Table 609: Distilled Spirits Market in Argentina: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-465 Table 610: Distilled Spirits Market in Argentina: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Specialists, Other Food Outlets, Other Retail, and Discounters (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-465 B.Market Analytics III-466 Table 611: Argentinean Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-466 Table 612: Argentinean Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-467 Table 613: Argentinean Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-468 Table 614: Argentinean Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-469 Table 615: Argentinean 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-470 Table 616: Argentinean 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-471 6b. Brazil III-472 A.Market Analysis III-472 Outlook III-472 Volume III-472 Value III-472 Cachaça Dominates the Market III-472 Market Scenario in the Recent Past III-472 Distribution III-472 Table 617: Distilled Spirits Market in Brazil: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-472 Table 618: Distilled Spirits Market in Brazil: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-473 Table 619: Distilled Spirits Market in Brazil: Percentage Breakup of Off-Trade Volume Sales by Outlets Supermarkets/Hypermarkets, Specialists, Other Food Outlets, Other Retail, Direct Sales, and Discounters (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-473 Competition III-474 Table 620: Distilled Spirits Market in Brazil: Market Shares of Leading Companies - Indústrias Müller de Bebidas Ltda, Pitú Ltda, Diageo Plc, Indústrias Reunidas de Bebidas Tatuzinho / 3 Fazendas Ltda, Allied Domecq Plc, Ypióca Agroindustrial Ltda, Bacardi & Co Ltd, Campari Milano SpA, Rémy Cointreau, and Others (2003-2004) (includes corresponding Graph/Chart) III-474 Table 621: Distilled Spirits Market in Brazil: Market Shares of Leading Brands - Pirassununga, Pitú, Velho Barreiro, Dreher, Ypióca, Presidente, São Francisco, Domus, Domecq, Tatuzinho, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-475 Regulations on Advertising III-475 Restrictions Against Intoxicated Driving III-475 Restriction Against Drinking Age III-476 Taxation on Spirits III-476 Select Player III-476 B.Market Analytics III-476 Table 622: Brazilian Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-476 Table 623: Brazilian Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-477 Table 624: Brazilian Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-478 Table 625: Brazilian Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-479 Table 626: Brazilian 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-480 Table 627: Brazilian 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-481 6c. Chile III-482 A.Market Analysis III-482 Outlook III-482 Volume III-482 Value III-482 Market Scenario in the Recent Past III-482 Competition III-482 Table 628: Distilled Spirits Market in Chile: Market Shares of Leading Companies - Cooperativa Agrícola Pisquera de Elqui Ltda, Cooperativa Agrícola Control Pisquero Ltda, Licores Mitjans SA, Diageo Plc, Bacardi & Co Ltd, Allied Domecq Plc, José Cuervo SA de CV, William Grant & Sons Ltd, Sojuzplodimport, and Others (2003-2004) (includes corresponding Graph/Chart) III-482 Table 629: Distilled Spirits Market in Chile: Market Shares of Leading Brands - Capel, La Serena, Limarí, Control, R R R, Los Artesanos del Cochiguaz, Tres Palos, Alto del Carmen, Bacardi, Mistral, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-483 Distribution III-483 Table 630: Distilled Spirits Market in Chile: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-483 Table 631: Distilled Spirits Market in Chile: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-484 Table 632: Distilled Spirits Market in Chile: Percentage Breakup of Off-Trade Volume Sales by Outlets Specialists, Supermarkets/Hypermarkets, Other Food Outlets, Discounters, and Other Retail (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-484 Regulatory Environment III-484 Regulations on Advertising III-484 Other Regulations III-484 B.Market Analytics III-485 Table 633: Chilean Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-485 Table 634: Chilean Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-486 Table 635: Chilean Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-487 Table 636: Chilean Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-488 Table 637: Chilean 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-489 Table 638: Chilean 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-490 6d. Colombia III-491 A.Market Analysis III-491 Outlook III-491 Volume III-491 Value III-491 Market Scenario in the Recent Past III-492 Competition III-492 Table 639: Distilled Spirits Market in Colombia: Market Shares of Leading Companies - Industria de Licores de Antioquia, Industria Licorera de Caldas, Empresa de Licores de Cundinamarca SA, Industria de Licores del Valle del Cauca, Industria Licorera de Bolívar, Diageo Plc, Bacardi & Co Ltd, José Cuervo SA de CV, Coloma Ltda, V & S Vin & Sprit AB, and Others (2003-2004) (includes corresponding Graph/Chart) III-492 Table 640: Distilled Spirits Market in Colombia: Market Shares of Leading Brands - Antioqueño, Ron Viejo, Nectar, Blanco, Ron Medellín, Tres Esquinas, Cristal, Santafé, Baileys Irish Cream, Bacardi, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-493 Packaging III-494 Table 641: Distilled Spirits Market in Colombia: Percentage Breakup of Volume Sales by Packaging Format Glass, Plastic, Can, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-494 Distribution III-494 Table 642: Distilled Spirits Market in Colombia: Percentage Breakup of Volume Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-494 Table 643: Distilled Spirits Market in Colombia: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-494 Table 644: Distilled Spirits Market in Colombia: Percentage Breakup of Off-Trade Volume Sales by Outlets Other Food Outlets, Specialists, upermarkets/ Hypermarkets, and Other Retail (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-495 Regulatory Environment III-495 Government Control III-495 Drink Driving Regulations III-495 Consumption of Alcohol by Minors III-495 B.Market Analytics III-496 Table 645: Colombian Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-496 Table 646: Colombian Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-497 Table 647: Colombian Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-498 Table 648: Colombian Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-499 Table 649: Colombian 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-500 Table 650: Colombian 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-501 6e. Mexico III-502 A.Market Analysis III-502 Outlook III-502 Volume III-502 Value III-502 Tequila – the National Drink III-502 Market Scenario in the Recent Past III-503 Competition III-503 Table 651: Distilled Spirits Market in Mexico: Market Shares of Leading Companies - Allied Domecq Plc, Bacardi & Co Ltd, José Cuervo SA de CV, Herradura SA de CV, Wray & Nephew Ltd, Tequila Cazadores SA de CV, Diageo Plc, and Others (2003-2004) (includes corresponding Graph/Chart) III-503 Table 652: Distilled Spirits Market in Mexico: Market Shares of Leading Brands - Bacardi, Presidente, Don Pedro, Cuervo, Appleton, Sauza, Jimador, Azteca de Oro, Herradura, Gran Centenario, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-504 Packaging III-504 Table 653: Distilled Spirits Market in Mexico: Percentage Breakup of Volume Sales by Packaging Format - Glass, Can, Plastic, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-504 Distribution III-505 Table 654: Distilled Spirits Market in Mexico: Percentage Breakup of Volume Sales by Distribution Channel Off-Trade and On-Trade (2003, 2004, & 2005) III-505 Table 655: Distilled Spirits Market in Mexico: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-505 Table 656: Distilled Spirits Market in Mexico: Percentage Breakup of Off-Trade Volume Sales by Outlets Specialists, Other Food Outlets, Supermarkets/ Hypermarkets, Discounters, and Other Retail (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-505 Regulatory Environment III-506 Taxation on Spirits III-506 Import Duties on Spirits III-506 Regulations on Advertising III-506 Regulations on Business Hours III-506 Regulations on Drink Driving III-507 Regulations for Manufacturers III-507 Strategic Developments III-507 B.Market Analytics III-508 Table 657: Mexican Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-508 Table 658: Mexican Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-509 Table 659: Mexican Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-510 Table 660: Mexican Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-511 Table 661: Mexican 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-512 Table 662: Mexican 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-513 6f. Venezuela III-514 A.Market Analysis III-514 Outlook III-514 Volume III-514 Value III-514 Market Scenario in the Recent Past III-514 Competition III-514 Table 663: Distilled Spirits Market in Venezuela: Market Shares of Leading Brands - Santa Teresa, Cacique, Johnnie Walker, Motatán Miche Andino, Aguardiente Ybarra, Aguardiente La Virginia, Dewars, Chivas Regal, Aguardiente San Tomé, 100 Pipers, and Others (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-514 Distribution III-515 Table 664: Distilled Spirits Market in Venezuela: Percentage Breakup of Volume Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-515 Table 665: Distilled Spirits Market in Venezuela: Percentage Breakup of Value Sales by Distribution Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-515 Table 666: Distilled Spirits Market in Venezuela: Percentage Breakup of Off-Trade Volume Sales by Outlets Specialists, Supermarkets/Hypermarkets, Other Food Outlets, and Other Retail (2003, 2004, & 2005) (includes corresponding Graph/Chart) III-515 Regulatory Environment III-516 Regulations on Advertising III-516 Regulations on Business Hours III-516 Regulations on Drink Driving III-516 Taxation on Spirits III-516 Parallel and Contraband Trade III-516 B.Market Analytics III-517 Table 667: Venezuelan Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-517 Table 668: Venezuelan Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-518 Table 669: Venezuelan Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-519 Table 670: Venezuelan Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Product Segment – Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million III-520 Table 671: Venezuelan 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Product Segment – Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-521 Table 672: Venezuelan 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Product Segment – Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-522 7. Rest of World III-523 A.Market Analysis III-523 Outlook III-523 Strategic Developments III-523 B.Market Analytics III-524 Table 673: Rest of World Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Product Segment - Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2000 through 2010 in Thousand Liters (includes corresponding Graph/Chart) III-524 Table 674: Rest of World Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Product Segment - Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Volume Sales for the Years 2011 through 2015 in Thousand Liters (includes corresponding Graph/Chart) III-525 Table 675: Rest of World Recent Past, Current & Future Analysis for Alcoholic Beverages (Distilled Spirits) by Product Segment - Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2000 through 2010 in US$ Million (includes corresponding Graph/Chart) III-526 Table 676: Rest of World Long-term Projections for Alcoholic Beverages (Distilled Spirits) by Product Segment - Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,Gin, & Rum), Liqueurs and Other Specialties, and Other Segments Independently Analyzed by Annual Value Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-527 Table 677: Rest of World 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Product Segment Percentage Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties, and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-528 Table 678: Rest of World 10-Year Perspective for Alcoholic Beverages (Distilled Spirits) by Product Segment Percentage Breakdown of Value Sales for Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,and Other Segments for the Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-529 IV. 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