IBM Smart Analytics System 5710 Selling Analytics to the Masses 2/24/2012 1

IBM Smart Analytics System 5710
Selling Analytics to the Masses
2/24/2012
1
© 2011 IBM Corporation
Agenda
IBM channel focused warehouse solutions
Build a business for the masses - IBM Smart Analytics System 5710
IBM Business Partner Process for the 5710
Marketing and Selling Resources
2
© 2011 IBM Corporation
We are looking at a massive opportunity that is GROWING
2012 Opportunity1
$64B
Data Warehousing and
Analytical Applications
Over 20% is software
Plus LOTS of services
Companies of all sizes are investing
70% of midsize firms either plan to start, or have just started
to plan projects for business analytics and intelligence
(Inside the Midmarket: A 2011 Perspective - IBM)
1Source:2H11
3
IAMA (based on GMV "July 2011“)
IBM Confidential
© 2011 IBM Corporation
The Business Challenge - an explosion of data
2 Billion
1.3 Billion RFID tags in 2005
30 Billion RFID
tags in 2010
Internet
users in 2011
5 Billon
Mobile Phones
World Wide
Capital market
data volumes grew
1,750%, 2003-06
World Data Centre for Climate
220 Terabytes of Web data
9 Petabytes of additional data
4
Twitter process
7 terabytes of
data every day
Facebook process
10 terabytes of
data every day
© 2011 IBM Corporation
4
Analytics innovations are helping businesses across all industries
Fighting Chronic
Disease
Reducing Energy
Dependence
5
Reducing
Customer Churn
Averting Fraudulent
Transactions
Reducing Traffic
& Pollution
Preventing
Contamination
Streamlining
Supply Chains
© 2011 IBM Corporation
Analytics create a competitive advantage and the gap is widening
More organizations see analytics
as competitive advantage
And it is...
58%
220%
37%
Analytics-driven
organizations outperform
their industry peers
2010
2011
Percentage of respondents who cited a competitive advantage.
6
IBM IBV/MIT Sloan Management Review Study 2011
© 2011 IBM Corporation
Business Analytics requires structured access to large data volumes.
To leverage this data, you need a Data Warehouse
Product
SALES
China
2010
2009
2008
2007
2006
2005
Brazil
US
08
20
SH
7
09
20
OE
S
10
20
© 2011 IBM Corporation
Building a data warehouse can be confusing
On average, over
50%
of data
warehouses fail
8
8
© 2011 IBM Corporation
Appliances make it simple,
completely transforming the user experience.
Dedicated device
Optimized for purpose
Complete solution
Fast installation
Simple operation
Standard interfaces
Low cost
9
© 2011 IBM Corporation
IBM Channel Focused Warehouse Solutions
10
Netezza 1000
Smart Analytics 7710
Smart Analytics 5710
High-Performance, Scalable
Data Warehouse Appliance
Compact Single Server
POWER Data Warehouse
The Complete Business
Intelligence Starter Kit
1TB to 1.5 PB
11.5TB
1 TB to ~12TB
© 2011 IBM Corporation
IBM Channel Focused Warehouse Solutions
At a Glance Size / Price Comparison
of
Size se*
hou
Ware TB
<3
35% 10 TB
<
60%
List Price in $US
1M
500K
300K
150K
100K
KEY
Smart Analytics 5710
Netezza 1000
50K
500GB
11
*TWDI report 2009
1TB
3 TB
5TB
Size (User Data)
15TB
25TB
© 2011 IBM Corporation
IBM Netezza 1000
The scalable data warehousing appliance
Purpose-built analytics engine
Integrated database, server and storage
Standard interfaces
Low total cost of ownership
Speed: 10-100x faster than traditional system
Simplicity: Minimal administration and tuning
Scalability: Peta-scale user data capacity
Smart: High-performance advanced analytics
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© 2011 IBM Corporation
IBM Smart Analytics System
The starter kit for advanced business analytics
Integrated Cognos Business Intelligence
Integrated InfoSphere Warehouse
In-database cubing and mining
Deeply integrated and optimized
hardware, software and services
Autonomic tuning
Optimized for Business Intelligence, Complex
Analytic & Operational Analytic workloads
Choice of system platform
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© 2011 IBM Corporation
We also understand that one size does not fit all
and that our partners want to build their own solutions
For that we offer a selection of data warehousing software:
InfoSphere Warehouse
InfoSphere Warehouse Adv.
Informix Warehouse
The powerful foundation for all
Smart Analytics Systems
The Über Warehouse that
integrates pre-built a data
models and recovery tools
The Data Warehouse built
on and for Informix DB
Available in TB Pricing and in VMWare Image options!
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© 2011 IBM Corporation
Add the Warehouse Accelerators for even faster deployments
Immediate
IBM Warehouse Model Packs
Warehouse Packs LIVE!
Analytics at your fingertips
Targeted, Business Specific
1.
2.
3.
Customer Insight
Market & Campaign Insight
Supply Chain Insight
The full demo is actively running on the Smart
Analytics System 5710
All available for IBM Netezza and
traditional IBM Warehousing Solutions
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© 2011 IBM Corporation
Simplicity, Flexibility, Choice
IBM Data Warehouse & Analytics Solutions
IBM
Netezza
Appliances
Deep Analytics
IBM
Smart Analytics System
IBM
Warehouse Software
Integrated Optimized Systems
Custom
Solutions
Operational Analytics
Warehouse Accelerators
Information Management Portfolio
(Information Server, MDM, Streams, etc)
Simplicity
16
16
The right mix of simplicity and flexibility
Flexibility
© 2011 IBM Corporation
Agenda
IBM channel focused warehouse solutions
Build a business for the masses - IBM Smart Analytics System 5710
IBM Business Partner Process for the 5710
Marketing and Selling Resources
17
© 2011 IBM Corporation
Forces Converging on “Smaller” Warehouses
Preference for Appliance
– Pre-installed, -integrated, -optimized
– Self-contained, ready to use
Self-Service BI
Agile BI
Analytics investors
outperform competitors
Opportunity for
5710 / 7710
Majority of warehouses are
small
► 60% < 10TB
► 35% < 3 TB
Deep Analytics
Rapid ROI
Cost reduction
– Lower price
– Lower TCO
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– Rapid deployment
– Rapid time to value
© 2011 IBM Corporation
5710 Targets
Target Opportunities
► User data sizes 10TB or less
● Data sizes before compression
► Departmental and small enterprise solutions
► Test and development systems and other non-production systems
► Rapid ROI on critical applications
● Show immediate value on a small part of a larger enterprise solution
► Rapid acquisition and deployment
● Very much appliance-like
► Cost sensitive solutions
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© 2011 IBM Corporation
What you get with the 5710
More than just a data warehouse appliance - a Complete BI Solution!
Executive Dashboards
Customer Churn Analysis
Market Basket Analysis
Complex Reports
Data Mining
Profitability Analysis
…this and much
much more!
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© 2011 IBM Corporation
IBM Smart Analytics Systems 5710
What is inside - Simplified
Optional
IBM Business Analytics
Warehouse Packs
5 User Licenses of Cognos 10 BI
75+ Pre-built Models and Reports
Dashboards, Reports, Templates
Customer, Market, Supply Chain
InfoSphere Warehouse
Departmental Edition
Data Warehouse, Data Mining, Cubing, etc
IBM System x 3650
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© 2011 IBM Corporation
IBM Smart Analytics System 5710
IBM Smart Analytics System 5710 is a cost-effective solution for customers requiring
quick deployment of analytics and business intelligence capabilities on a powerful
warehousing foundation for mid-market or departmental reporting.
This compact, integrated system delivers the right balance of power and simplicity
out of the box. Pre-integrated and optimized with IBM software and hardware based
on years of experience, customers can gain results faster in days instead of months.
Available on System x and Linux platform, IBM Smart Analytics System 5710 offers the
following 3 pre-configured capacities:
Small
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Medium
Large
1.5TB
3TB
11.8 TB
User Data
User Data
User Data
$50K*
$90K*
$140K*
* List Price
in $US
© 2011 IBM Corporation
Build your entry level business on IBM Smart Analytics System 5710
• Compact, cost effective, ready out of box BI solution – perfect for midsized companies
• Window to profitable services … and more software
• Consulting and design opportunities
• BI applications and users expand with report customization needs
• Data integration software and services
• High value all-in-one solution reduces competitive threat, ie, first protect – then expand
BI business – Cognos also in low price
• Enhanced toolkit provides even faster and easier automated installation / configuration
Extend BI value quickly to more users
Just add data (& more Cognos 10)!
Include Warehouse Packs with pre-built data
models and sample Cognos reports you can
show day 1
Of course they will want you to customize
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© 2011 IBM Corporation
A. G. Barr obtains rapid insight into brand sales
The Challenges:
Analyze sales and profitability across an
increasingly complex portfolio of brands
Numerous data sources and reporting
systems
consolidating the data and
breaking it down from a brand perspective
made it complex and time-consuming
Solution: Barrachd, an IBM Business
Partner helped A.G. Barr
Create a central data repository
based on IBM InfoSphere™
Warehouse and integrate it with
the company’s three key sales
systems
Provide standard reporting and
highly flexible data analysis
capabilities using IBM Cognos
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Bottom line:
Facilitates decision-making, allowing
A.G.Barr to identify and address problems
before they affect the business
Enabled the creation of sophisticated
brand sales reports within ten minutes of
the monthly close – a task which could
previously take up to ten days
Allowed the commercial finance
department to move two full-time staff
away from low-level number-crunching
into more valuable and productive roles
© 2011 IBM Corporation
Agenda
IBM channel focused warehouse solutions
Build a business for the masses - IBM Smart Analytics System 5710
IBM Business Partner Process for the 5710
Marketing and Selling Resources
25
© 2011 IBM Corporation
Smart Analytics 5710: As easy as 1, 2, 3…
1. Who Can Sell the 5710
•
Data Management & Cognos Authorized Resellers
•
And, we’d like you to take the Smart Analytics Sales M226 Mastery test
2. Selling Smart Analytics 5710
3. Fulfilling a Customer Order
…and one email to remember for help:
[email protected]
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© 2011 IBM Corporation
Cognos Business Partners can resell Informix, DB2
and IBM Smart Analytics Warehousing Systems
How Do Cognos BPs Get Started….? We Made It Easy!
But, you do need to self select with 4 easy steps:
Step 1. Apply for SVI for IM Data Management
Step 2. Create a Partner Plan. This is done at:
www.ibm.com/partnerworld/partnerplan
Step 3. Sign IBM Business Partner Agreement for SVP.
Step 4. Apply for IM Data Management in Software Value Plus. You should chose
the remarketer type of S/W Reseller T2 – Auth
Cognos certs are now under IM Data Management in addition to Business Analytics:
http://www-03.ibm.com/certify/partner/mem/na/mem_skillsreq.shtml#IBMInformationManagement
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© 2011 IBM Corporation
IBM Smart Analytic Systems 5710 – SVP Qualification
1 pass
IBM Smart Analytics
System Sales Training (2 hr)
- Available online!
M226 – IBM Smart
Analytics System
Sales Mastery Exam
Register new skill at
IBM PartnerWorld
2 passes
InfoSphere Warehouse
Technical Training (3 days)
- online or face-to-face
M80 – InfoSphere
Warehouse Technical
Mastery Exam
Register new skill at
IBM PartnerWorld
Checkpoint
Congratulations!
You are ready to
sell.
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Optional: 5710 Self
Study material at IBM
Learner Portal.
Email Request to
[email protected]
for access to toolkit and
additional training.
© 2011 IBM Corporation
Smart Analytics 5710: As easy as 1, 2, 3…
1. Who Can Sell the 5710
•
Data Management & Cognos Authorized Resellers
•
And, we’d like you to take the Smart Analytics Sales M226 Mastery test
2. Selling Smart Analytics 5710
3. Fulfilling a Customer Order
…and one email to remember for help:
[email protected]
29
© 2011 IBM Corporation
IBM Smart Analytics System 5710 – Selling
Assemble the 5710 Proposal
New!!
Identifying the
opportunity.
Toolkit:5710
Overview – present
the solution and
impress your client.
Toolkit:5710
Proposal Template
– use it to answer
RFP.
Deal Signed!!
Checkpoint
Congratulations!
You are ready to
fulfill an order.
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Toolkit:5710
Configurator
– size it and sell it.
BP: Work with the IBM
team. Get help from IDR
Manager, Channel Reps
and IM Technology
EcoSystem team
([email protected]
m.com).
© 2011 IBM Corporation
IBM Smart Analytics System 5710
Seamless Sales Cycle
More Tools for a Seamless Sales Cycle
Solution Configuration Sheet – Provide potential customers with quick, easy
to read price quote for the new IBM Smart Analytics System 5710
Pre-sales Checklist – Ensures all customer requirements are met for a
smooth and seamless cycle from sales to delivery
Customer Checklist – Provide customers with peace of mind knowing their
system is configured and built according to specification
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© 2011 IBM Corporation
Smart Analytics 5710: As easy as 1, 2, 3…
1. Who Can Sell the 5710
•
Data Management & Cognos Authorized Resellers
•
And, we’d like you to take the Smart Analytics Sales M226 Mastery test
2. Selling Smart Analytics 5710
3. Fulfilling a Customer Order
…and one email to remember for help:
[email protected]
32
© 2011 IBM Corporation
IBM Smart Analytics System 5710 – Business Partner Fulfillment
Start with part
list from
Configurator
Option 1: Building
the full solution.
Toolkit:5710 HW
Assembly Guide –
step by step HW
assembly instructions
Option 2: Source
assembled system
from HW VAR/VAD.
Option 3: Source
completed system
from SELECTED
VADs.
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Toolkit:
Request for SW
\
access-key – fill in email
template and send to
[email protected]
to obtain toolkit activation key
for.
Toolkit: SW Deployment –
Integrated installer for all SW
components.
For technical question:
[email protected]
Table-ready IBM
Smart Analytics
System
Toolkit:5710 Deployment
Checklist – email output to
register system.
([email protected])
© 2011 IBM Corporation
IBM Smart Analytics System 5710 – easier deployment
Enhanced Toolkit for System Builders
Simplified and Faster Installation
IBM Smart Analytics System 5710 is installed and configured though the
Integrated Management Module (IMM)
No monitor, keyboard or mouse required for the x3630 M3 server
Uses web browser on client
No more DVDs
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© 2011 IBM Corporation
IBM Smart Analytics System 5710
Toolkit Advantages
Speed of Deployment
Run toolkit once versus many installations for
each software component
Most tasks and configurations are fully
automated - requires minimal user input
Ease of Deployment
Guided installation prompts for required
information in step by step process
No required knowledge configuring RAID
arrays, LUN assignment or mapping devices
to the operating system
Perfectly Configured System Every Time!
Designed and configured according to the
best practices guideline
Tested, consistent and perfect deployment
each and every time
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© 2011 IBM Corporation
Smart Analytics 5710: As easy as 1, 2, 3…
1.
2.
3.
Qualifying as a SVP reseller
•
Authorized IM-Data and Cognos resellers are qualified – we would like you to take M226 Sales
Mastery
•
If not authorized, we suggest … 2 x M80 (or equivalent) Technical Certification
•
If not authorized, we suggest …1 x M226 Sales Certification
•
Register at PartnerWorld
Selling Smart Analytics 5710
•
Request for Smart Analytics 5710 Toolkit
•
Leverage selling tools in the toolkit (and Smart Analytics 5710 for Midmarket sales kit) to sell
Fulfilling a Customer Order
•
Work with your IBM Channel Reps
•
Procure Hardware and Software: Complete system built in 6 hours or less.
•
Register completed system at: [email protected]
two
…and one email to remember for help:
[email protected]
36
© 2011 IBM Corporation
Agenda
IBM channel focused warehouse solutions
Build a business for the masses - IBM Smart Analytics System 5710
IBM Business Partner Process for the 5710
Marketing and Selling Resources
37
© 2011 IBM Corporation
Information Management
Industry Marketing Resources
for Business Partners
IBM Smart Analytic Systems Solution Briefs
(Banking/FSS, Healthcare, Insurance, Retail, Teleco)
Costs you $0 = $4000 SAVINGS
Customizable 4 page Solution Briefs
Financial Services, Communications, Government,
Healthcare and Retail; Energy & Utilities and Insurance
in Q4 2011. access via Comarketing Center
38
Costs you $0 -$700 SAVINGS
Customizable HTML Industry Event Invitations
Financial Services, Communications, Government,
Healthcare and Retail; Energy & Utilities and
Insurance in Q4 2011. VERY open and flexible access via Comarketing Center
InfoSphere Warehouse Packs LIVE! Yes, it is that easy…
Analytics at your fingertips
Note: The full demo is actively
running on the Smart Analytics
System 5710
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© 2011 IBM Corporation
Information Management
2012 - Induce Trial and Consumption on the Demo Cloud
InfoSphere Warehouse Packs LIVE
Pre-populated
data warehouse
Server Running:
Loaded Warehouse Packs LIVE!
- First up, Retail Demo
Coming Soon!
Demo InfoSphere Warehouse Packs from just about anywhere!
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InfoSphere Warehouse Packs LIVE!
System Overview
Leverage 'pre-built' retail data models and Customer Insight Warehouse Pack
InfoSphere Warehouse
Customer Insight Pack
Reports
IBM Smart Analytics 5710
Cognos 10 BI
Cognos Mobile
IBM Retail Demo
Dataset
InfoSphere Warehouse
Pack for Customer
Insight (Data model,
sample Cognos report)
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InfoSphere
Warehouse
© 2011 IBM Corporation
Retail Customer Analysis Dashboard
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© 2011 IBM Corporation
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© 2011 IBM Corporation
IBM Smart Analytics Systems weblinks at your fingertips
Top line Deliverable
Deliverable Location
Announcement Letter
5710: http://www-01.ibm.com/common/ssi/cgibin/ssialias?subtype=ca&infotype=an&appname=iSource&supplier=897&letternum=ENUS211424&cm_sp=MTE20404
7710: http://www.ibm.com/common/ssi/cgibin/ssialias?subtype=ca&infotype=an&appname=iSource&supplier=897&letternum=ENUS211425&cm_sp=MTE20652
60 second Video
5710 Video
http://ibmtvdemo.edgesuite.net/software/data/infosphere/guidedtour/infoSphere_smart_analytics/index.htm
http://www.youtube.com/watch?v=Vs5c-mPx6wQ
Podcast: Understanding IBM Smart
Analytics System
http://public.dhe.ibm.com/software/data/swlibrary/infosphere/podcasts/Understanding_Smart_Analytics.mp3
Podcast: IBM … Oracle
http://www03.ibm.com/systems/data/flash/optimizeit/sssp_podcasts/sssp_podcast_bloor_research_a.mp3
e Book: IBM Warehouse Portfolio
e Book: InfoSphere Warehouse
Packs
http://public.dhe.ibm.com/common/ssi/ecm/en/nim03009usen/NIM03009USEN.PDF
http://public.dhe.ibm.com/common/ssi/ecm/en/nim03008usen/NIM03008USEN.PDF
Analysts Reports, Demos
http://www-01.ibm.com/software/data/infosphere/smart-analytics-system/
IBM Industry Solution Briefs
https://www304.ibm.com/partnerworld/wps/servlet/mem/ContentHandler?cmsId=Q552630U88886Q18&selectedTab=
4#SBR
Customizable Industry Solution Briefs
https://www-304.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/K891185M99156N51
5710 Brochure
http://public.dhe.ibm.com/common/ssi/ecm/en/imb14131usen/IMB14131USEN.PDF
5710 Data Sheet
https://www-304.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/M262233H37709N78
7710 Data Sheet
https://www304.ibm.com/partnerworld/wps/servlet/mem/ContentHandler?cmsId=B749332W73896H00&selectedTab=
4#DST
44 Warehouse White Papers, Data
Data
Sheets, Briefs, Case Studies
http://www-01.ibm.com/software/data/infosphere/data-warehousing/library.html
© 2011 IBM Corporation
Page 1 of 5
Data Warehousing, featuring IBM Smart Analytics System 5710
Aligns with:
Business Analytics & Optimization – Information Infrastructure
Midmarket Execution Blueprint
February 2012 (updated)
Page 45
Title: Customer Information
Page 3 of 5
CUSTOMER INSIGHT:
▪
70% of midsize firms are looking to analytics solutions to improve operational efficiency and gain insights about their customers. (Source: “Inside the Midmarket: A 2011
Perspective” IBM study, Jan 2011”).
▪
Midsize firms that adopt business analytics achieve outperform their peers with a 32% increase in organic revenue and 28% increase in operating profit. (Aberdeen, 2011).
Yet, midsize companies currently have more data then they know what to do with. They are increasingly data rich yet information poor. A company’s data is of little value to
them if they do not have the ability to gain insights from it. They need the right tools to fully utilize their information to unlock the potential within their company. For many, data is
housed in disparate data silos resulting in inconsistent reporting and poor decision making because these companies lack a single version of data that is correct and accessible.
Traditional data warehouses which serve as the foundation for business analytics are too complex and too time consuming to deploy, too costly to operate and take too long to
deliver analytics. Numerous analysts sources indicate that midsized companies are looking for affordable, integrated (HW & SW), appliance-like warehouse solutions that are
easy to deploy and maintain, and provide the business insights needed to compete effectively in their market.
CUSTOMER VALUE PROPOSITION
•
For C-Level and senior IT leaders struggling to meet changing business requirements for high performance analytics capabilities, who need to provide an affordable and reliable
information infrastructure with trusted data / information and insightful analytics to LOB managers and executives
•
IBM offers the most comprehensive portfolio of data warehousing and business analytics offerings on the market today. With a starting list price of less than $50,000, the IBM
Smart Analytics System 5710 is a cost-effective solution for customers requiring quick deployment of analytics and business intelligence capabilities on a powerful warehousing
foundation. It combines IBM hardware, software and services for a compact, integrated, optimized, ready-to-use analytics solution that accelerates new insights, while lowering
the risk and costs, for more intelligent decision-making and faster action.
TARGET AUDIENCE
• Companies of 100 – 999 employees
• Key influencers of data warehouse
purchases include IT department
management, executives and line of
business management
• C-Level: CIO, CMO, COO CAO (Analytics)
• LOB Management: Marketing (and offer
management), VP Retail, Sales Operations,
Risk/Compliance, Strategic Planning
• IT Management : BI Program/Project Mgr,
Solution / Software Architecture and Admin,
Data Warehouse Architecture and Admin,
Business Analysis. LOB Relationship Mgmt
• Consistent across industries, although the
business issues that C-Level and LOB need
to solve will vary.
Industries:
All industries with focus to: Banking, Financial
Services, Government, Healthcare Insurers
and Providers, Insurance, Retail, Telco,
Page 46
CUSTOMER PAINS
• IT: Costs associated with the
complexity of warehouse HW &
SW solution integration.
• IT: Time it takes to research,
order, install, configure and tune
various components –
delivering time-to-value to LOB.
• IT: Need single point of contact
to simplify ongoing support.
• IT & LOB: Need for faster timeto-value – weeks instead of
months.
• IT & LOB: Issues with data
integrity caused by multiple
systems and data bases – lack
of data quality.
• LOB: Limited access to
information and analytics for
LOB users.
• LOB: Lack of insights to make
better and more timely business
decisions.
CUSTOMER / SOLUTION BENEFITS
▪
Achieve faster time to value with
workload optimized hardware, software
and services in one offering. Add prebuilt warehouses to aggregate data
from multiple sources to quickly provide
reports on your data to help solve real
business problems
▪
Lower IT costs by choosing a compact
single system that is pre-optimized, has
one price, and installed in days not
months.
▪
LEAD OFFERINGS
▪
IBM Smart Analytics System 5710:
Linux based on an IBM System x with
IBM’s industry leading software
(InfoSphere Warehouse Departmental
Edition and 5 licenses of Cognos 10
Business Intelligence Reporting and
Query).
▪
Achieve faster performance by
leveraging the deep integration and
optimization of servers, storage and
software done by IBM experts
Co-sell InfoSphere Warehouse Packs -“accelerators” which include pre-built
warehouses and sample Cognos
reports for real business issues around
customer, market or supply chain
insight as a catalyst for LOB to request
immediate action.
▪
▪
Make better, faster decisions and find
new business opportunities by
extracting insight from your data
Integrated Solution Support Package –
One Call Support: see Announcement
Letter for details
•
▪
Minimize project risk by getting a single
point of service and support
Affordable monthly payments through
IBM Global Financing including 0%
software financing where available for
qualified clients
47
So Why IBM?
IBM has leadership in all key information management segments - data, content, information and
performance management and expertise in industry solutions and frameworks that accelerate results.
The most comprehensive platform for Big Data, with out of the box with warehouse integration
capabilities.
Only IBM has a decade of data integration thought leadership that has defined the data integration
market in terms of performance, connectivity, SOA, and capabilities (profiling, transformation,
federation, metadata and data quality).
IBM has the industry's most extensive partner network.
“No rip and replace required” - IBM strives in a heterogeneous environment, and has the experience
to help you increase the value of your existing information infrastructure.
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Proven Methodology to develop information management vision & deliver on it for Companies - large
and small.
© 2011 IBM Corporation
New Smart Analytics System 5710
Hardware Specification
•2 Socket Intel Server (x3630 M3)
•Up to 96 GB of Memory
•3 Configurations : Small, Medium and Large
– Large having 11.8 TB of User Capacity.
•DS3500 based storage on the Large
system.
•2U rack optimized configuration
Software Specification
•InfoSphere Warehouse Departmental v9.7.3
•Tuned for Cognos 10
•SUSE 11 Linux based
Single Call Home for Support
Take Out Oracle or
Microsoft Get 2x SVI
48
IBM System x Linux based offering
System
Configuration Size
Small
Medium
Large
Sockets
2
2
2
Cores
12
12
12
Memory (GB)
24
48
96
Total User / Total
Capacity (TB)
1.5/2.7
3/5.4
11.8/22
Internal Disk
16 –
300GB
28 – 300
GB
4 – 300GB
24 – 600GB
External Storage
None
None
24 – 600GB
Total raw disk
4.8
8.4
30
Approximate List
Price
$50,000
USD
$100,000
USD
$150,000
USD
© 2011 IBM Corporation
IBM Smart Analytics System 5710
Software Stack
Analytics Software
●
●
Cognos Business Intelligence 10 FP1
InfoSphere Warehouse 9.7.3 Departmental Edition
application server
WebSphere Application Server 7.0 FP15
Data Warehouse Software
●
InfoSphere Warehouse 9.7.3 Departmental Edition data
server
DB2 9.7 FP4
Operating System / Management
●
●
●
●
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IBM Storage Manager 10.77.G5.14
Nagios System Monitor 3.0.6
Technology Explorer for IBM DB2 4.1
SUSE Linux Enterprise Server 11 SP1
© 2011 IBM Corporation
Get Started Fast With Cognos in the Box
Production Entitlement
5 user entitlements are included with the accompanying
license of InfoSphere Warehouse.
Can only be used with the accompanying warehouse license
Comprehensive
Includes Entitlement to Cognos functionality that can exploit InfoSphere Warehouse
Analytical functionality :
Cognos Analysis Studio 10.1.0
Cognos Business Insight 10.1.0
Cognos Connection 10.1.0
Cognos Framework Manager 10.1.0
Cognos Installation and Configuration
10.1.0
Cognos Map Manager 10.1.0
Cognos Query Studio 10.1.0
Cognos Report Studio 10.1.0
Cognos Security 10.1.0
Cognos Viewer 10.1.0
Scalable
50
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Licenses can be grown as Business users added to the System by
simply selling standard Cognos licenses
© 2011 IBM Corporation
Information Management
InfoSphere Warehouse Pack for Customer Insight –
Cognos Reports
A set of 30+ predefined Cognos Reports is supplied
Customer Insight
Loyalty Analysis
Customer
Loyalty
Customer
Profiling
Customer
Profitability
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Customer Loyalty - Membership Rate & Contribution
Customer Loyalty - Average Spend
Customer Loyalty Scheme Cost Analysis
Customer Longevity by Socio Economic Category
Customer Lifetime Value
Customer Churn by Competitor & Country
Customer Churn by Product
Communications Analysis
Customer Activity and Complaints
Customer Survey Response by Age Group
Customer Survey Response by Socio Economic Group
Customer Survey Response Details
Transaction Analysis
Customer Listing
Product Sales Analysis
Profit by Socio Economic Group and Product Type
Top Performers by Income
Top Performers by Volume
Transaction Listing
Volume Sales by Channel
Volume Sales by Customer Age Group
Profitability Analysis
Average Income and Profit
Customer Profitability - Europe
Customer Profitability - North America
Income and Profit – Actual vs Budget by Year
Renewals Analysis – Individual
Renewals Analysis – Organization
Periodic Analysis
Current Quarter v Same Quarter Last Year (Individual)
Current Quarter v Same Quarter Last Year (Organization)
This Year to date v Last year to date (Organization)
Year on Year Profitability Comparison (Individual)
Year on Year Profitability Comparison (Organization)
Information Management
Marketing and Selling:
Deliver Immediate Insight with InfoSphere Warehouse Packs
Increase audience reach with business level messages
Drive “the need” for IBM Smart Analytics System with the
immediate value of Customer Insight, Supply Chain and
Market and Campaign Insight Warehouse Packs
Use at events or with social media, email to drive to key offers
Four 1 to 3 minute YouTube videos:
-Overview
-Customer Insight
-Market and Campaign Insight
-Supply Chain Insight
Brochures Customer Presentations
Solution Briefs, White Papers LINK
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eBook: shows power and value
through three customer scenarios
Also available in the new 5710 sales kit: LINK
5710 and 7710 Fully Integrated Analytics
How
How are
arewe
wedoing?
doing?
Why?
Why?
What
What should
shouldwe
we
be
bedoing?
doing?
Advanced Business Analytics
– Cognos 10 BI
– 5 user licenses included for free in the 5710, 7710
– Open interfaces to SPSS, Excel, etc.
– Full third-party support (Business Objects, Microstrategy, etc.)
InfoSphere Warehouse Integrated Analytics and Tooling
–
–
–
–
No-copy OLAP with Cubing Services
In-database advanced analytics with Data Mining
Integrated text analytics
Analytics modeling with InfoSphere Data Architect
Core database capability for warehousing
► High performance distributed parallel architecture (DPF)
► Deep compression
► Advanced workload management
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© 2011 IBM Corporation