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IBM MobileFirst: Put your business in motion #IBMMobile 1
IBM MobileFirst:
Put your business in motion
1
#IBMMobile
© 2013 IBM Corporation
In the new computing era, we have moved from …
2
Single transactions to
personalized engagement
Millions of PCs to
billions of mobile devices
Structured data to
massive amounts of unstructured data
Static applications to
dynamic services
Rigid infrastructure to
an elastic cloud infrastructure
Reactive security
Intelligent, proactive protection
#IBMMobile
© 2013 IBM Corporation
Mobile was a key driver in 2012 Black Friday and Cyber Monday
holiday shopping
YtY increase in mobile traffic to
online retailers during the two days
Apple’s iPhone and iPad accounted for 77% of all
mobile shopping during the two days
YtY increase in mobile sales during Cyber
Monday
Source – IBM Coremetrics Retail Data – as published in 11/24/12 IBM Press Release
3
#IBMMobile
© 2013 IBM Corporation
Top three areas of focus for CEOs
Insights from the IBM Global Chief Executive Officer Study
CEOs are prioritizing customer insights far above
other decision areas.
4
#IBMMobile
© 2013 IBM Corporation
CIOs prioritize analytics and mobile to solve their business
challenges
Technologies for Innovation and Solving Specific Business Challenges
Big Data
Analytics
83%
Mobile
Cloud
BPM
Security
Intelligence
5
74%
68%
60%
58%
#IBMMobile
© 2013 IBM Corporation
Enterprises are lagging in adequate mobile skill sets in both
mature and growth markets
The IT Skill Gap: Mature vs Growth Markets
Have All The Necessary Skills
Moderate Skill Gaps
Major Skill Gaps
Source: 2012 Tech Trends Study, IBM developerWorks and IBM Center for Applied Insights, November 2012..
Growth Markets including Brazil, Russia, China, India and South Africa.
6
#IBMMobile
© 2013 IBM Corporation
Businesses are struggling with unique mobile challenges
Fragmentation of devices and platforms
Speed and frequent iteration of the mobile
lifecycle and continuous delivery
Connectivity to back-end systems
and cloud
Security to protect corporate data
and managing BYOD
Mobile Context taking advantage of unique
capabilities such as geo-location
Delivering high quality apps and rapidly
incorporate customer feedback
7
#IBMMobile
© 2013 IBM Corporation
Forward thinking customers are realizing the benefits of becoming a
mobile enterprise
8
Healthcare
Construction
Government
From:
Traditional health institution
From:
Construction general
contractor with remote
employees
From:
Sitting in traffic jams
To:
Seamless interactions among
physicians and providers
improving quality of care
patient safety and efficiency
improving patient experience
To:
Optimize their delivery
schedules via mobile and
electronically track waiting
times and confirm deliveries
To:
Real-time re-direction to
optimal routes using
mobile info
#IBMMobile
© 2013 IBM Corporation
Mobile Is Everywhere
5 Trends with significant implications for the enterprise
9
1
Mobile is primary
2
Insights from mobile data provide new opportunities
3
Mobile is about transacting
4
Mobile must create a continuous brand experience
5
Mobile enables the Internet of Things
91% of mobile users keep their device within arm’s reach 100% of the time
75% of mobile shoppers take action after receiving a location based messages
96% year to year increase in mobile cyber Monday sales between 2012 and 2011
90% of users use multiple screens as channels come together to create integrated experiences
Global Machine-to-machine connections will increase from 2 billion in 2011 to 18 billion at the end of 2022
#IBMMobile
© 2013 IBM Corporation
Imagine the Opportunities for a Mobile-First Organization
Leverage Industry
Transformations
Transform the
Value Chain
Customers
Deliver Contextually
Relevant Experience
Deepen
Engagement
Drive Revenue
and Productivity
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#IBMMobile
© 2013 IBM Corporation
Transform the
Value Chain
CEMEX, UK-based
manufacturer enables
drivers to make 68%
more shipments per day
I want a provider
That prioritizes my convenience
Versus their processes
Which streamlines our
engagement
In ways that build loyalty
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#IBMMobile
© 2013 IBM Corporation
Deliver Contextually
Relevant Experience
Large retailer delivers personalized
and contextually relevant real-time
shopping experiences
based on known
shopping patterns
I want a retailer
That helps me find what I want
And gives me customized offers
Before, not after, I need them
In order to maximize my shopping
experience
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#IBMMobile
© 2013 IBM Corporation
Deliver Contextually
Relevant Experience
IBM research lab uses location
services to drive interactions
using push notification and
decision management features
while prioritizing security with
geo-fencing rules
I want a business
That helps analyze information
in real-time
To optimize decisions
Based on where I am
While protecting my security
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#IBMMobile
© 2013 IBM Corporation
Drive Revenue
& Productivity
Smartphone access saves nearly 400
employee-hours per month,
contributing to over 40% YoY increase
in new business
I want an employer
That allows me to work when I can
Wherever I am, with my own
device
In ways that maximize my
productivity
In order to help their bottom line
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#IBMMobile
© 2013 IBM Corporation
Drive Revenue
& Productivity
Government agency collaborates and
provides access to 3rd party
developers to create secure quality
apps leveraging analytics and
distributes in its enterprise app store
I want an employer
That allows me to work with the
tools I want
And allows me to improve those
tools
With the common knowledge of
our workforce
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#IBMMobile
In order for us to optimize
productivity
© 2013 IBM Corporation
Deepen Engagement
Grand Slam events improves
user experience and increases
productivity by 10 percent
by providing a consistent
multi-channel experience
I want a relationship
That enables me to take action
At the right time
In a meaningful context
In ways that build trust
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#IBMMobile
© 2013 IBM Corporation
Leverage Industry
Transformations
Region of Eindhoven captures
data from cars and road sensors
to notify commuters
via smart phone app
I want to tag things through auto
ID technologies like RFID
Sense things through sensors
and actuators
Shrink things through developments
in miniaturization and nanotechnology
Create Thinking Things by imbedding
processing power
17
#IBMMobile
and Power things through advances
in energy efficiency, storage and
© 2013 IBM Corporation
generation
Leverage Industry
Transformations
Healthcare provider setting time
and location based services to
have secure access to sensitive
medical information
I want to protect privacy for our
patients through secure context-based
access to medical data
while delivering the rapid access
needed by our healthcare professionals
to deal with emergency situations
And ensuring compliance with
regulatory requirements in a
productive and cost-effective manner
18
#IBMMobile
© 2013 IBM Corporation
Air Canada: How self-service helped an airline transform their brand
19
#IBMMobile
© 2013 IBM Corporation
Expanding our mobile portfolio with new capabilities
125+ patents for wireless inventions in 2012, bringing the total to 270
2012
1H
IBM Endpoint Manager
IBM Cast Iron
2013
1H
IBM announced:
IBM acquired:
Emptoris Rivermine
Telecom Expense
Management
IBM announced:
IBM Mobile Foundation
IBM acquired:
Urban Code DevOps
Platform
Named leader in
interactive design
2H
20
IBM acquired:
IBM announced:
IBM announced:
IBM announced:
Tealeaf CX Mobile
Managed Mobility
and MAPM Services
and
IBM Security Access Manager
for Cloud and Mobile
IBM Mobile
Development
Lifecycle Solution
IBM Connections Mobile
#IBMMobile
© 2013 IBM Corporation
IBM MobileFirst offering portfolio
Industry Solutions
Banking
Insurance
Retail
Transport
Telecom
Government
Healthcare
Automotive
Strategy & Design Services
Application & Data Platform
Management
Devices
Security
Network
Analytics
Servers
Development & Integration Services
IBM & Partner Applications
Cloud & Managed Services
21
#IBMMobile
© 2013 IBM Corporation
IBM MobileFirst offering portfolio
Industry Solutions
Banking
Insurance
Retail
Transport
Telecom
Government
Healthcare
Automotive
Strategy & Design Services
Application & Data Platform
Management
Devices
Security
Network
Analytics
Servers
Development & Integration Services
IBM & Partner Applications
Cloud & Managed Services
22
#IBMMobile
© 2013 IBM Corporation
IBM MobileFirst Platform
For clients who need to:
 Quickly develop and deploy high quality mobile apps across multiple platforms
 Seamlessly connect rich mobile applications to enterprise data and services
IBM MobileFirst Platform offers:
 Native, web, or hybrid app development
Key offerings:
 IBM Worklight
 IBM Rational Test
Workbench
 IBM Mobile Application
Platform Management
Services
23
 Tools to build & test high quality apps for many
devices
 Management, security, continuous delivery &
distribution of apps
 Easy connectivity to existing data & services for
mobile usage
 On-premises or managed service delivery
#IBMMobile
© 2013 IBM Corporation
#1 US digital bank has shipped industry-leading mobile capabilities
and has many more on the way
Challenges
Company estimated that up to 40 percent of its
future business would come from providing mobile
accessibility to its products and services. They
sought a solution that would provide the scalability
needed to support high volumes of data,
significant numbers of users and a sizable
development team.
Solution
Implemented IBM Worklight software to support
its mobile-application-development project. The
Worklight software provides the scalability the
client needs to address the predicted increase in
data and user volumes anticipated once the
project is completed.
“We utilize a hybrid/HTML5 approach to achieve
our goals with Worklight using web technologies
(HTML, Java Scripting, CSS) everywhere we can,
and native code where we need to.”
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#IBMMobile
Benefits
 Able to develop mobile apps quickly and
efficiently, supporting future business growth at
a lower cost than its previous provider could
offer.
 Gained scalability to support higher data and
user volumes once the mobile apps were
deployed.
© 2013 IBM Corporation
IBM MobileFirst offering portfolio
Industry Solutions
Banking
Insurance
Retail
Transport
Telecom
Government
Healthcare
Automotive
Strategy & Design Services
Application & Data Platform
Management
Devices
Security
Network
Analytics
Servers
Development & Integration Services
IBM & Partner Applications
Cloud & Managed Services
25
#IBMMobile
© 2013 IBM Corporation
IBM MobileFirst Management
For clients who need to:
 Implement BYOD with confidence
 Manage secure sensitive data, regardless of the device
 Manage, track and optimize mobile expenses
 Handle multi-platform complexities with ease
Key offerings:
 IBM Endpoint Manager
for Mobile Devices
 IBM Emptoris Rivermine
Telecom Expense
Management
 IBM Mobile Enterprise
Services for managed
mobility
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IBM MobileFirst Management offers:
 Unified management across devices
 Selective wipe of corporate data
 Configuration & enforcement of password policies,
encryption, VPN access & camera use
 Streamlined workflow between development & operations
with an integrated Enterprise App Store
 Optimize telecom expenses with detailed usage analyses
 End-user portal for management of mobile equipment,
carrier plans, and usage tracking
 On-premises or managed service delivery
#IBMMobile
© 2013 IBM Corporation
Public utility adds mobile devices without adding infrastructure
Company Overview
Serving 4.5 million customers in the southwestern region
of the United States, this electric company of 25,000
employees is a leader in clean energy while exceeding
reliability standards and keeping consumer costs below
average. They are experiencing a migration from traditional
endpoints to mobile devices.
Customer Needs
 Support 20,000+ mobile devices
 Corporate and employee-owned, many platforms and
OS versions
 High availability for certain devices used in the field
 Adherence to internal security policies, external
regulations
Benefits
 Scalability to 250,000 endpoints provides room to grow
without adding infrastructure
 Added mobile devices to existing IEM deployment in days
 Ability to integrate with Maximo, Remedy
 Responsiveness and agility of product and product team
27
#IBMMobile
© 2013 IBM Corporation
IBM MobileFirst offering portfolio
Industry Solutions
Banking
Insurance
Retail
Transport
Telecom
Government
Healthcare
Automotive
Strategy & Design Services
Application & Data Platform
Management
Devices
Security
Network
Analytics
Servers
Development & Integration Services
IBM & Partner Applications
Cloud & Managed Services
28
#IBMMobile
© 2013 IBM Corporation
IBM MobileFirst Security
For clients who need to:
 Protect devices and data
 Safeguard mobile apps
 Defend the network
 Preserve user experience without
compromising security
 Ensure secure access
IBM MobileFirst Security offers:
 Context aware risk – based access control
Key offerings:
 Mobile threat protection
 IBM Security Access
Manager for Cloud and
Mobile
 Strong session management & Single Sign–on
 IBM Security Appscan
 Vulnerability analysis for mobile apps
 Visibility and analysis of security events from the
device, network, user end app behavior
29
#IBMMobile
© 2013 IBM Corporation
European Bank delivers secure mobile Internet banking
Background
Major European Bank needed to reduce operational
complexity and cost with a single, scalable infrastructure
to secure access to various back-end services from
multiple mobile apps. A customized authentication
mechanism empowered the bank to guarantee the
security of its customers while safeguarding the trust
relationship with a safe app platform that encrypts local
data and delivers app updates immediately.
Customer Needs
 Extend secure access to banking apps to mobile
customers
 Enhance productivity of employees to perform secure
banking transactions via mobile devices
 Support for iOS, Android, and Windows Mobile
Benefits
 Authenticates requests made via HTTPS from hybrid
mobile apps running on WorkLight platform to backend services
 A custom certificates-based authentication mechanism
implemented to secure back-end banking application
30
#IBMMobile
© 2013 IBM Corporation
IBM MobileFirst offering portfolio
Industry Solutions
Banking
Insurance
Retail
Transport
Telecom
Government
Healthcare
Automotive
Strategy & Design Services
Application & Data Platform
Management
Devices
Security
Network
Analytics
Servers
Development & Integration Services
IBM & Partner Applications
Cloud & Managed Services
31
#IBMMobile
© 2013 IBM Corporation
IBM MobileFirst Analytics
For clients who need to:
 Optimize digital & mobile experiences to drive online conversion
 Analyze mobile behaviors and quantify business impact of user struggles
 Improve customer service resolution and drive loyalty
IBM MobileFirst Analytics offers:
 Automatic detection of customer issues through user
and mobile device data
Key offerings:
• IBM Tealeaf CX Mobile
 User behavior drill down with high fidelity replay &
reporting of the user experience
 Correlated customer behavior with network and
application data
 High conversion and retention rates with quantifiable
business impact analysis
32
#IBMMobile
© 2013 IBM Corporation
Gambling company streamlines betting processes for mobile customers
Challenges
1/3 of all bets are placed through the mobile device.
Emerging channels like mobile are key to the
company’s future success and user experience on
the mobile is a competitive differentiator.
Solution
CX Mobile provided evidence of user struggles
during registration, user preferences in bet
placement, and adverse changes in user behaviors.
Tealeaf enabled the customer to quantify business
impact of customer challenges across both web and
mobile channels.
Benefits
33
• Identified a time consuming and confusing process
around conversion rates for ID recovery – a
relatively common occurrence for people trying to
login from a stadium to bet on a soccer match.
• Developed better understanding of the optimal
“With Tealeaf we know how our customers
customer path for betting from login to bet
are using mobile and thanks to Tealeaf we
placement.
leave nothing to chance.”
• Recovery of 400 customers a day that were being
lost in poorly user ID/PIN recovery system.
• Saw an overall jump in betting conversion based
© 2013 IBM Corporation
#IBMMobile on optimized design path.
The IBM mobile application development lifecycle
Design & Develop
Instrument
Obtain Insight
Integrate
Manage
Test
Scan & Certify
Deploy
34
#IBMMobile
© 2013 IBM Corporation
IBM MobileFirst offering portfolio
Industry Solutions
Banking
Insurance
Retail
Transport
Telecom
Government
Healthcare
Automotive
Strategy & Design Services
Application & Data Platform
Management
Devices
Security
Network
Analytics
Servers
Development & Integration Services
IBM & Partner Applications
Cloud & Managed Services
35
#IBMMobile
© 2013 IBM Corporation
IBM MobileFirst Strategy & Design Services
For clients who need to:
 Ensure mobile projects yield measurable business value
 Link mobile investments to ROI and IT strategy
 Establish plans for growth and maturity of mobile initiatives
IBM MobileFirst Strategy & Design Services offer:
 Customer journey mapping for mobile engagement
Key offerings:
• Mobile Strategy
Accelerator
 Accelerated mobile strategy & business case
creation
• IBM Interactive
 Vision and delivery of compelling mobile web
experience
• IBM Mobile Infrastructure
Strategy and Planning
Services
 Detailed strategies for infrastructure for mobile
enterprise IT & communication initiatives
36
#IBMMobile
© 2013 IBM Corporation
IBM was positioned as a leader in the Forrester WaveTM:
Enterprise Mobility Services, Q1 2013
IBM received the highest score possible in “Current Offering”
Source: Forrester Research Inc. “Forrester WaveTM”: Enterprise Mobility Services, Q1 2013”.
Full report can be accessed at http://www.ibm.com
The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of
Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the
Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
37
#IBMMobile
© 2013 IBM Corporation
IBM Interactive
IBM’s global interactive agency for transformation
The versatility and imagination of a dynamic interactive agency backed by the
discipline, depth and expertise of IBM to meet the speed and engagement mandates
of a digital, social and mobile world.
38
9/16/2016
#IBMMobile
38
© 2013 IBM Corporation
Redefining Media: Interactive, multi-channel events
The event site strategies are informed by customer experience research and
insights and include innovative combinations of sophisticated data delivery and
analysis, multi-channel capabilities, and web 2.0 and mobile technologies.
For the Australian Open, IBM served live
video on web and mobile, developed the
integrated community features and
created a feature that graphed player
momentum during the matches
39
Innovative IBM Technologies Applied:
 High quality live Flash streaming video with
multiple simultaneous video streams
 Live leader boards, player bios and
course/court information overlaid directly on
the video streams in an innovative, immersive
presentation – a first for highly trafficked
sports events websites
 Personalized alerts
© 2013
IBM Corporation
 Live video thumbnails for selecting
streams
#IBMMobile
IBM MobileFirst journey workshops
One day interactive workshop with an IBM Mobile expert to help
enterprises plan and develop a customized roadmap for success
Workshop
Client Value
For Line of business and IT
leaders seeking expertise and
experience in developing,
enhancing, and/or executing
their mobile enterprise
strategy.
• Industry expertise with top
use cases and successes
Highlights
• Interactive discussion to
understand client business
drivers, pains and requirements
• Capability assessment
including identification of
opportunities and gaps in
mobile strategy
• Industry trends and imperatives
• A detailed client report and
next steps
• Structured working session to
outline next steps
• Overview of IBM MobileFirst
Strategy, technology and POV’s
To schedule a workshop, email: [email protected]
40
#IBMMobile
© 2013 IBM Corporation
IBM MobileFirst offering portfolio
Industry Solutions
Banking
Insurance
Retail
Transport
Telecom
Government
Healthcare
Automotive
Strategy & Design Services
Application & Data Platform
Management
Devices
Security
Network
Analytics
Servers
Development & Integration Services
IBM & Partner Applications
Cloud & Managed Services
41
#IBMMobile
© 2013 IBM Corporation
IBM MobileFirst Development & Integration Services
For clients who need to:
 Develop new mobile applications
 Integrate mobile applications with enterprise IT systems
 Manage and secure mobile environments
 Maintain visibility, control and automation of mobile devices
IBM MobileFirst Development & Integration Services
offer:
Key offerings:
 IBM Mobile Application
Development from the
Cloud
 IBM Mobile Application
Management Services
 IBM Mobile Enterprise
Services - Mobile
Application Platform
Management
42
 Fast cycle development of mobile applications across
platforms
 Mobile app integration for seamless connectivity and
data management
 Secure and seamless wired, wireless, cellular and WiFi
network access including increased network bandwidth
required for voice, data and video
 Secure mobile device and application management
#IBMMobile
© 2013 IBM Corporation
IBM’s global mobile expertise is trusted by some of the world’s most
demanding companies
Thousands of consultants with mobile solution and managed services expertise
IBM Interactive Centers
Mobile Enterprise Services
Delivery & Support Centers
Networking Delivery &
Support Centers
Highlights:
43
 48 networking delivery and support centers
 Thousands of mobility, integrated communications  11 mobile enterprise services delivery and support
and networking professionals
centers
 270 mobile patents
 Customer support in 50 languages
 30+ research labs supporting mobility
 Global standard processes, tools and
© 2013 IBM Corporation
#IBMMobile measurements
IBM on demand consulting for mobile
Provides clients access to IBM’s technical experts for mobile
 For clients with development teams and some experience with Mobile projects
 Fast path to expert help on Mobile development projects
 Offerings customized to client skill level and requirements:
 On Demand Standard, Advanced and Premium
 Defined access to architects and
technical experts for the IBM Mobile
Enterprise Development Lifecycle
 Sharing of Best Practices and
Experiences to continually help
improve client experience with Mobile
development and implementation
 Quarterly or yearly subscription
44
#IBMMobile
© 2013 IBM Corporation
IBM Mobile Enterprise Services helps leading hotel brand deliver
managed mobility services for smartphones and tablets
Challenges
To deliver differentiated and enhanced guest services,
especially for corporate clients and hotel owners. Architect
managed mobility solution for combined install base of
6,700+ smartphones and tablet devices
Solution
• Enterprise lifecycle services for BlackBerry®, iPhone and
iPad devices
• Email, web, calendar access and support with centralized
end-user help desk
• Mobility device access to business intelligence for
operations reporting
Benefits
45
• Adoption of mobility computing solutions deliver clear
business value and employee productivity improvements
• Changed how technology innovation is delivered in the
corporation
• Improved total cost of ownership and infrastructure
savings from more predictable hosting and support costs;
that help enable 30 percent smartphone growth over 5
years
© 2013
IBMtracking
Corporation
#IBMMobile
• Subscription-based pricing simplifies billing
and
IBM MobileFirst offering portfolio
Industry Solutions
Banking
Insurance
Retail
Transport
Telecom
Government
Healthcare
Automotive
Strategy & Design Services
Application & Data Platform
Management
Devices
Security
Network
Analytics
Servers
Development & Integration Services
IBM & Partner Applications
Cloud & Managed Services
46
#IBMMobile
© 2013 IBM Corporation
Cloud and Managed Services
For clients who need to:
 Manage complex IT infrastructures and/or multi vendor mobile
environments
 Optimize IT resources across the extended enterprise
 Address shortages or gaps in mobile IT skills
IBM Cloud and Managed Services offer:
 Flexible and scalable compute power with access to
greater network bandwidth
Key offerings:
• IBM Mobile Enterprise
Services for managed
mobility
• IBM Mobile Application
Development from the
Cloud
47
 Predictable allocation of, and investment in, current
skills and IT resources that support mobile initiatives
 Multi-vendor integration and device support
 Highly efficient coordination of global mobile projects
#IBMMobile
© 2013 IBM Corporation
IBM MobileFirst offering portfolio
Industry Solutions
Banking
Insurance
Retail
Transport
Telecom
Government
Healthcare
Automotive
Strategy & Design Services
Application & Data Platform
Management
Devices
Security
Network
Analytics
Servers
Development & Integration Services
IBM & Partner Applications
Cloud & Managed Services
48
#IBMMobile
© 2013 IBM Corporation
IBM MobileFirst is transforming industries
Banking
Insurance
49
Government
Telecom
Healthcare
Transport
#IBMMobile
Retail
Automotive
© 2013 IBM Corporation
Find IBM MobileFirst in the App Store
200+ IBM Software apps
available in App Stores
• IBM mobile solutions
for social business
1M downloads …
• IBM mobile solutions
for business process
management
• IBM mobile solutions
for enterprise content
management
• IBM Cognos
Business Intelligence
• IBM Smarter
Commerce
50
#IBMMobile
© 2013 IBM Corporation
IBM mobile solutions for social business
Improve engagement with exception, security-rich mobile application experiences
Mobile file sync (IBM Connections)*
 Allows IBM Connections files to be
edited offline and changes
automatically sync'ed back to server
when user re-connects.
 Sends push notifications to subscribed
devices to alert when a file has
changed, so they know of latest
version.
*Design subject to change
New and enhanced versions
 IBM Connections mobile next (represents planned capabilities; IBM plans and
directions are subject to change without notice)
51
#IBMMobile
© 2013 IBM Corporation
Three ways to get started with IBM MobileFirst
1
2
3
52
Learn more:
ibm.com/mobilefirst
Join the conversation:
twitter.com/IBMMobile (#IBMMobile)
facebook.com/IBMMobile
Talk with your IBM representative or Business
Partner to find the right next step for you
#IBMMobile
© 2013 IBM Corporation
Think Mobile, First
www.ibm.com/mobilefirst
53
#IBMMobile
© 2013 IBM Corporation
Learn more at: www.ibm.com/mobilefirst
© Copyright IBM Corporation 2013. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind,
express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have
the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM
software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities
referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature
availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines
Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.
54
#IBMMobile
© 2013 IBM Corporation
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#IBMMobile
© 2013 IBM Corporation
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• © IBM Corporation 2013. All Rights Reserved.
• The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained
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contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and
conditions of the applicable license agreement governing the use of IBM software.
• References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to
future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by
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Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will
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All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs
and performance characteristics may vary by customer.
• Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM
Lotus® Sametime® Unyte™). Subsequent references can drop “IBM” but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application Server).
Please refer to http://www.ibm.com/legal/copytrade.shtml for guidance on which trademarks require the ® or ™ symbol. Do not use abbreviations for IBM product names in your
presentation. All product names must be used as adjectives rather than nouns. Please list all of the trademarks that you use in your presentation as follows; delete any not included in
your presentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International
Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both.
• If you reference Adobe® in the text, please mark the first use and include the following; otherwise delete:
Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other
countries.
• If you reference Java™ in the text, please mark the first use and include the following; otherwise delete:
Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.
• If you reference Microsoft® and/or Windows® in the text, please mark the first use and include the following, as applicable; otherwise delete:
Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.
• If you reference Intel® and/or any of the following Intel products in the text, please mark the first use and include those that you use as follows; otherwise delete:
Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States
and other countries.
• If you reference UNIX® in the text, please mark the first use and include the following; otherwise delete:
UNIX is a registered trademark of The Open Group in the United States and other countries.
• If you reference Linux® in your presentation, please mark the first use and include the following; otherwise delete:
Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of
others.
• If the text/graphics include screenshots, no actual IBM employee names may be used (even your own), if your screenshots include fictitious company names (e.g., Renovations, Zeta
Bank, Acme) please update and insert the following; otherwise delete: All references to [insert fictitious company name] refer to a fictitious company and are used for illustration
purposes only.
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