SoftLayer Overview 1 © 2014 IBM Corporation

SoftLayer Overview
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© 2014 IBM Corporation
Agenda
 Cloud: Business Strategy for Pace Setters
 SoftLayer Company Background/Value Prop
 Customer Success Stories
 Backup
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© 2014 IBM Corporation
Your cloud strategy is your business strategy.
Pacesetters use cloud to surface insights from data. They reimagine business models, make
better decisions and serve customers in new ways to create winning business outcomes.
Almost
Nearly
the revenue growth
higher gross profit
growth than peers
2x
2.5x
With so much at stake, you don't want just any cloud…
http://www-03.ibm.com/press/us/en/pressrelease/43035.wss
Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation that surveyed
802 cloud decision makers and users, spanning 13 countries and 24 industries.
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© 2014 IBM Corporation
Introduction to SoftLayer - A Global Hosting Leader
Leading IaaS Provider
Offering virtualized Public Cloud instances, Private Cloud
deployments, Bare Metal Servers
13 Data Centers
With 100,000 Servers and 22,000,000 domains
21,000 Customers, 800 Partners
Running SaaS, mobile, gaming, social media, HPC, web
hosting, internet centric applications, and more
Top 100,000 Sites
By Hosting Provider
Source: Hostcabi.net
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© 2014 IBM Corporation
A better platform – unified architecture with common
management and programming interfaces.
Web
Mobile
Data Center Ops
API
Common User Interface and API
Bare Metal Servers
x86 Data Center Pod
Virtual Server Interfaces
x86 Data Center Pod
Private Clouds
x86 Data Center Pod
Unique Triple Network Architecture allows seamless communication across distributed environments
Infrastructure Management System provides orchestration and automation
 Common command and control interface and API
 Distributed hybrid architecture combining bare-metal servers, public cloud instances and private cloud
 Triple Network Architecture built on a global private network for secure, point-to-point intra-application and interdata center connectivity
 All deployed on-demand and provisioned in real-time
 Ideally suited to big data deployments, high I/O and latency-sensitive apps
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© 2014 IBM Corporation
Robust, Full-Featured API
 Improves customer control, reduces error, increases visibility
 SoftLayer API provides 2,000+ function calls to over 200 services
 Supports SOAP & XML-RPC interfaces
 Comprehensive documentation, libraries and support
Functions include:
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Automatic server deployment
Service provisioning
Reboots & reloads
Ticketing
Hardware configuration
Software load
DNS
Network
Storage
Security scans
Monitoring
© 2014 IBM Corporation
SoftLayer API present a new opportunity to capture Cloud Native apps
API-centric model is at the core
of mature born-on-the-web
companies
300000
250000
200000
APIs registered across a
multitude of business areas
Over 80 billion API Invocations
per day and growing
150000
100000
50000
0
2004 2006 2008 2010 2012 2014 2016 2018 2020
Source: Analysis done on the programmableweb.com registry data. 3Q 2012
Source: Analysis done on the programmableweb.com registry data. 3Q 2012
SoftLayer API provides 2,000+ function calls to over 200 services
Example: Telco using APIs to allow customers to pay bills online/mobile
Telco
Back-office
BSS
Externalize
Network
OSS
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 Externalize back-office apps and expose
APIs to partners/developers wanting to
setup bill pay to telco
Payment
API
Location
API
User
API
 APIs enable self-service
management of interaction between
apps and back-office
 Now the back office apps are
exposed via API for end-customers
to use via partner/third-party apps
© 2014 IBM Corporation
Offers Complete Control to Customers
 Mobile and Web-based management portals
 Purchase, provision, deploy & manage infrastructure
 Access to services, tools, automation & tutorials
 Secure access via VPN to management network
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© 2014 IBM Corporation
SoftLayer’s Differentiators and How They Benefit Partners
Differentiator
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Benefits for Partners
Month to month or hourly billing
Reduces barriers to entry and minimizes
risk
Automation
Extremely fast deployment times blur the
lines between public and private clouds.
True on-demand provisioning and
scalability.
Management portal
Provides efficient, fully integrated,
seamless management experience
Geographical diversity
13 data centers around the world, all
connected via a private network
Network
Distributed network points of presence and
substantial connectivity equates to high
performance/low-latency.
Open API and focus on development
Open API provides access to all features in
the management portal
Great value
Efficiencies created by automation result in
competitive pricing
© 2014 IBM Corporation
SoftLayer fit for High Growth Workloads = New MSP Oppty’s
ISVs / Production ERP / Managed Prod
Hosted Enterprise Private Clouds
• High I/O intensity, Predictable QOE
• High I/O intensity, Predictable QOE
• High I/O intensity, Predictable QOS
• Supports existing portfolio, license model,
and provides platform for future services
• Excellent base to build out enterprise PC
requirements (HA, data isolation,
encryption, reporting, hybrid cloud, etc.)
• Dedicated high performance servers and
GPUs with cloud flexibility
• IBM SCO Openstack, Citrix Private Clouds
and VMWare Private Clouds
• GPU offering available
• ISV Application Production Infrastructure
• Global reach and load balancing
Analytics/Big Data/Database
Management / Archive
• Load Balancing
Social Business applications
Mobile applications
• High I/O intensity, Predictable QOE
• High I/O intensity/Load balancing
• High I/O intensity, Predictable QOE
• Flexibility to add additional servers/cloud
instances
• Integrated dedicated servers and cloud
instances
• Scale cloud instances in minutes
• High availability / security
• Storage services for files and media
• Extensible API for Archiving
• Reliable Collaboration software
infrastructure platform
• Platform Computing
Dev Ops
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HPC
• High performing load balancers for
variable demand
• Robust content delivery network
Web Application / E-Commerce
• High I/O intensity, Predictable QOE
• High I/O intensity, Predictable QOS
• Elasticity of offering
• Rapid expansion to meet market demand
• Promotion via cloud of application lifecycle
• Integrated dedicated servers and cloud
instances
© 2014 IBM Corporation
21,000 leading-edge customers – drive value on SoftLayer today
Software as a Service
Mobile & Communications
Bump
Voxer
Instapaper
Social
Games and
Entertainment
Platform as a Service
Marketing and Digital
Media
Hosting & Service Providers
Enterprise
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Yelp
© 2014 IBM Corporation
Cloud in Action: SilverSky
The Benefits:
Industry leading provider of cloud based information security, secure
messaging and collaboration services expands their horizons with IBM
SoftLayer
The Client:
The Need:
• SilverSky’s growing customer base includes
6,000 organizations around the globe in the
financial services, retail, healthcare, energy,
critical infrastructure and manufacturing
sectors.
• SilverSky was making significant
capital investments in hardware,
long-term data center leases and
related human resources to
support their rapid growth.
• SilverSky offers a variety of secure managed • They needed to shift more focus
collaboration services from Microsoft, RIM
to their core SaaS business
and other vendors. Their Microsoft offerings
leveraging IaaS provider
include hosted Exchange, Office
SoftLayer to simplify the business
Communications Server (Lync) and
model, reduce cost, improve
SharePoint services.
flexibility and time to market.
• SilverSky also provides messaging continuity • SoftLayer operates data centers
and archiving, messaging compliance
around the world better
management, email encryption, email
positioning SilverSky to expand
content filtering, antivirus and SPAM filtering.
their business globally and
significantly shortening time to
• SilverSky’s key market differentiator is their
market in Europe and Asia/Pac.
secure platform as a service offering
managed email and collaboration services
• Leveraging IBM’s sales and
which meet or exceed major federal Industry
distribution channels will help
standards.
facilitate SilverSky's Growth.
In collaboration with:
Link 1 to Press Release Link to WIN in CRDB
Link 2 to Press Release
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Link 3 to Press Release
C Cost Reduction: Better infrastructure
at lower cost achieved through SoftLayer
economies of scale. Reduced labor cost
by reducing physical infrastructure
management.
Time to Market: SoftLayer is now able to
order and deploy new virtual instances in
15 minutes or less and bare metal
instances in 2 to 4 hours vastly improving
their time to market from months to
hours.
Risk Reduction: Moving CapEx to OpEx
significantly improving financial
performance and elasticity.
Simplification: Replaces many vendors
with a single global vendor solution
allowing full control through a single
control panel.
Technology Enhancements
With the SoftLayer architecture
SilverSky can now offer customers
full active-active failover for Disaster
Recovery, - a significant differentiator in
the marketplace.
IBM Partnership: Leveraging IBM
distribution channels to sell offering while
providing IBM sellers with a competitively
priced secure Exchange, SharePoint,
© 2014 IBM Corporation
Lync and BES capability.
SilverSky Lessons Learned
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Shift mindset from running own
datacenter network architecture to
virtualized architecture
Understand how an IaaS provider
segments network for customer use
compared to our internal datacenter
network topology
Need to strike balance between cloud
instances and dedicated (physical)
hardware
Shift to provisioning through an interface
when scaling vs. a vigilant schematic of
our network and physical capacity
Tim Harvey
CEO, SilverSky
www.SilverSky.com
Listen to the full MSP Mentor Nov 22, 2013 webinar (available for 3 months from recording)
https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=710190&sessionid=
1&key=F64C81277C3164AC68A5E639D5AE5A39&partnerref=1121SoftLayerIBMAL&sourcepage=register
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© 2014 IBM Corporation
Cloudant Case Study
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•
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Classic story: application maturation
Started on AWS
• Unpredictable cost, performance
• Difficult to optimize IOPs, CPU, RAM, Disk,
Ops, overhead w/ virtual
• Fast growth required real-time optimization
Needs
• Better performance, more cost predictability
and real support
• Spin-up speed of AWS but cost/performance
of bare metal
Sam Bisbee
CXO, Cloudant
www.Cloudant.com
Listen to the full MSP Mentor Nov 22, 2013 webinar (available for 3 months from recording)
https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=710190&sessionid=
1&key=F64C81277C3164AC68A5E639D5AE5A39&partnerref=1121SoftLayerIBMAL&sourcepage=register
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© 2014 IBM Corporation
Superior Performance, Flexibility, and Control Delivering Superior
Value
Some Example Comments on SoftLayer…
“Most of the tests were two to three times
faster than even the better commodity
machines from Jovent Cloud and Microsoft
Windows Azure
“Tomcat test was almost 10 times faster
than Amazon's EC2 small instance and
about 30 to 40 percent faster than
Amazon's high-CPU model”
Info World 3/14/13: http://www.infoworld.com/d/cloud-computing/review-softlayers-cloud-fast-and-flexible-210922?source=fssr
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© 2014 IBM Corporation
How SoftLayer is Beating
Amazon in Supporting the
Application Lifecycle
Amazon Web Services has changed the way
applications are developed and deployed, but
because of the way Amazon designed its
infrastructure, it also created a disconnect in the
natural lifecycle of applications and operational
infrastructure.
A Texas-based company called SoftLayer has taken
a more unified approach to operations and
supporting the application lifecycle, which has some
important advantages for IT practitioners.
CIOs and CTOs who are looking for a coherent cloud
strategy that serves the application lifecycle will
likely find SoftLayer’s model attractive.
April 16, 2013
http://www.forbes.com/sites/danwoods/2013/04/16/
how-softlayer-is-beating-amazon-in-supportingthe-application-lifecycle/
In addition, SoftLayer provides a much better path
forward to improve and standardize
operational processes for both cloud and onpremise applications.
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© 2014 IBM Corporation
IBM vs. Amazon: Green Status Pro Chooses SoftLayer
“Green Status Pro provides customers in the minerals
industry with cloud-based software for automating
business-critical due diligence”.
“Green Status Pro chose SoftLayer, and according to
the company, it's because SoftLayer was
"significantly faster and easier" than AWS”.
October 14, 2013
"Our customers expect us to provide a service
where data security, performance and best-inclass infrastructure as a service are a prerequisite
for doing business. SoftLayer was superior
to alternatives for providing us with these
critical capabilities."
Rob Kasameyer: CEO Green Status Pro
http://talkincloud.com/paas/ibm-vsamazon-green-status-pro-choosessoftlayer
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© 2014 IBM Corporation
Channel Programs
Partner Type
Definition
Referral Partner
Partners receive monthly commission payments for referring customers to
SoftLayer that result in a signed contract
Referred customers sign directly with SL.
Examples include Application Developers, Consultants, Web Designers
Strategic Partner
A strategic partner required to have SoftLayer as a component of overall solution
and typically resell SL’s services
Examples are Systems Intgrators, MSP’s, SaaS/ISV providers that use SoftLayer
as their IAAS provider.
Hosting Reseller
Buy discounted SoftLayer Hosting service for resell.
May or may not leverage SL’s brand.
Hosting Reseller is responsible for Level 1 Support.
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© 2014 IBM Corporation
SoftLayer Demos via YouTube Videos:
SoftLayer YouTube Channel:
http://www.youtube.com/user/softlayer
1)Example: SoftLayer Portal Demo: http://www.youtube.com/watch?v=7WX2Vg7I3hc
2)Example: SoftLayer Billing Portal: http://www.youtube.com/watch?v=GPV_UZbGiS4
3)Additional SoftLayer Videos: http://www.youtube.com/user/softlayer/videos
4)Example: SoftLayer Data Center Tours
•Amsterdam:http://www.youtube.com/watch?v=uOMIg9lggiI
•Dallas:http://www.youtube.com/watch?v=YQERVf9ibzY
5)Example: SoftLayer Data Center: Truck Day
http://www.youtube.com/watch?v=lQwt6F_jbcU
6)Example: SoftLayer Server Rack Cabling:
http://www.youtube.com/watch?v=jLgvDValxFE
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© 2014 IBM Corporation