Post Show Report - IMEX Management

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2014
Post Show Report
um evento
SIAL, uma subsidiária do grupo Comexposium
Member of::
Celebrate
Promotion and Organization:
By
Years
G R O U P
of innovation
www.sial-group.com
The Scenario in 2014
The biggest trade show for the food and beverage
segment in Brazil, SIAL Brazil in its third edition
has established itself as a reference for the sector,
showcasing innovations for the Brazilian and Latin
American retail and foodservice industries.
The event was held from June 24 to 27 at Expo Center
Norte, along with the Fispal Food Service, Fispal Café
(Coffee)and Fispal Sorvetes (Ice cream).
Attended by Brazilian and International companies,
the trade show gathered together professionals such
as: retailers, food services, importers,
distributors and wholesalers.
About Fispal
Food Service
Fispal Food Service is the largest event for
food outside the home in Latin America.
The shows, SIAL Brazil and Fispal,
complement each other for the food
and beverage industry, showcasing
innovations in products and services
for the Latin American food service and
retail sectors.
Overview of the event
Trade show numbers
211
exhibitors from
21countries
+500
direct and
indirect brands
20
international
pavilions
10.126
trade visitors from Brazil
and 27 other countries
Visitors Qualified
Retailers
Food Service
Importers
29
,6%
28
%
20%
Distributors
15
Wholesalers
7,4%
%
Media exposure
• Journalists attending: 98
• Number of media outlets: 80, including newspapers,
magazines, TV, radio, portals / sites / blogs
• Number of items generated: 27 so far
exhibitors
211
21
500
exhibitors from
over
countries
exhibiting brands
More than
50 Product
C at e g o r i e s :
Food: Frozen and refrigerated - preserves and canned
- fine and gourmet - semi-processed - dry pet food supplements and diet/light
Drinks: non-alcoholic and alcoholic - organic canned and bottled - wines
Meats: cured, dried or salted - frozen and poultry
Products: Halal - Kosher - for confectionery - baking
and sweeteners – groceries - organic - gluten-free
vegetarian - snacks - oils, spices and condiments - fruit
and vegetables - seafood - additives and ingredients
- eggs and dairy, among others
Participating countries:
Germany, Argentina, Belgium, Brazil, Bulgaria, China,
Colombia, South Korea, Spain, USA, France, Hong
Kong, Italy, Malaysia, Mexico, United Kingdom, Sri
Lanka, Switzerland, Thailand, Turkey, Ukraine
• Top 5 by the number of exhibitors:
Italy
China
Brazil
USA
South Korea
• Top 5 categories of predominant products
(by volume)
Fine and Gourmet Food
Olive Oil
Biscuits, pastry and baking
Flours
Dried fruits and dehydrated products
“The large number of visitors from Brazil and abroad surprised us. More than
3,000 people tried our mango and guava ketchups in the four days of the trade
show and many business opportunities were created. We shall certainly attend
future editions of the event.” Ricardo Cossari - Sales Director at Cossari Alimentos, Brazil
“From the first day we had a visit above our expectation, many contacts from all over
Brazil and even abroad. We are very happy that we are getting up plenty of business.”
Rubens Deeke - Brewery Bierland, Brazil
91%
consider
important
to exhibit at
SIAL Brazil
86%
would recommend
SIAL Brazil to
other industry
professionals
On average, 253.3 visitors
passed in the stands,
81.9% were new
Source: Fusion Research Institute
Visitors
10.126
qualified professionals from Brazil and
Top 5 - Brazilian Visitors by state
77,3%
27
other countries attended.
• Top 10 - Visiting Countries
(in order)
MG
SP
RJ
PR
SC
3,6%
2,7%
2,2%
2,8%
81%
85%
82%
Brazil
Venezuela
Paraguay
China
USA
Germany
Chile
Bolivia
Argentina
Italy
Fine &
gourmet
food
of visitors consider SIAL Brazil
is important show to visit
Frozen
foods
would definitely/probably
recommend SIAL Brazil to other
8%
Ready
foods
7%
Are definitely/likely
to visit next time
Source: Fusion Research Institute
“The fair is a wonderful place. A complete
offering, where there is the opportunity to
see and taste news products from around
the world that you do not see in any other
event.” Ranimiro Neto - Entrepreneur, Brazil
Preserves and
canned food
Alcoholic
beverages
6%
• Top 10
5%
Visitors’ Area
of ​​Interest
5%
Wines
Non-alcoholic
beverages
5%
5%
Organic
products
• Top 5 – Main Job Titles
5%
Ingredients
33%
19,5%
President,
Ceo, Director
General, Store
Manager
Sales
12,7%
8%
12,5%
6,6%
Purchasing
Marketing,
Production
Management
Managers,
- R&D - Buyers
Communications Quality
Diet foods and dietary
supplements
5% 4%
Meat and
poultry
Special Attractions
The SIAL Innovation Award went to the most innovative products presented by
exhibitors at the fair, chosen by an international jury of experts in trends and
innovation in food and beverages, and coordinated by Xavier Terlet, of XTC
World Innovation.
In 2014, 20 products were selected from Brazilian and international exhibitors,
out of 30 registered. Of the products selected, ten won awards as innovative.
Among them, the Capperi Croccanti - Cucunci from Fratellini Alimentos won
the Special Award as the most innovative product at the event.
The ten award winners
in SIAL Innovation:
“The SIAL Innovation Award is a platform for companies that
invest in and foster innovation in the food sector. We also took
part last year, but with the first prize in 2014 we have seen a
greater and faster return: countless people visited the stand
looking for our capers, and we won some orders at the
show.” Felipe Athia - Founding Partner of Fratellini Alimentos, Brazil.
Product:
Cucunci - Capperi Croccanti
Company:
Fratellini
Countries: Brazil/Italy
Product:
iCing (Soccer designed version)
Company:
Kooksoondang Brewery Co., Ltd.
Country: South Korea
Product:
Mangochup
Company:
Cossari Ind Com Prods Alims Ltda
Country: Brazil
Product:
C&C Raspberry
Company:
Naturinov
Country: Belgium
Product:
Obolon Premium
Company:
PJSC Obolon
Country: Ukraine
Product:
Kimchi Hot Sauce
Company:
Samjinglobalnet
Country: South Korea
Product:
Soleve
Company:
Quebra-Cabeça
Country: Brazil
Product:
Frozen cod risotto
Company:
Gourmet Foods & CO
Country: Brazil
Product:
Vegetable Steak
Company:
Quebra-Cabeça
Country: Brazil
Product:
II Giuggiolone
Company:
Fratellini
Countries: Brazil/Italy
With the support of Apex Brazil, the Brazilian agency that promotes exports and
investment, SIAL Brazil held Business Rounds on June 25 and 26 at the trade show,
attended by 24 buyers from 14 countries: Argentina, Aruba, Chile, Colombia,
England, Guatemala, Italy, Mexico, Mozambique, Panama, Paraguay, Spain,
Uruguay and Venezuela.
The rounds brokered contact between exhibitors and buyers from major
distribution channels.
Support:
Business
Round
numbers:
484
62
business meetings held
in
exhibitors
2 days
Estimated business generated among international buyers:
Immediate business at the show:
1.15
US$
million
40%
of the exhibiting
companies are expected
to do business worth
Over
the next
12
100
between R$
months
business
worth over
over the next
.000,00
500
and R$
9
US$
million
is forecast as a
result of the rounds
.000,00
each
12
months
“The Business Meetings contribute to achieving one of the main objectives that is to promote
the growth of the sector and contact between brands and buyers.” Ana Ishida - Sial Brazil Show
During SIAL Brazil, the
most relevant topics of
the moment and the
trends in the food and
beverage market were
presented by industry
experts.
Eight subjects were discussed in conferences given by guests:
June
25
June
Competitive B2B and E-Social Retail
Álvaro Furtado - Sincovaga
Maurício Lermen - MG Contécnica Consult e Contabilidade
Business Management / Marketing for Culinary Entrepreneurship
Vera Cristina Araújo - Anhembi Morumbi
Innovation in Brazil: Context and Trends
Marco Milani - ILACAD / XTC World Innovation
Digital Marketing in Retail and E-commerce
Denis Casita - Performa Web
Roberto Campos - Softkey
26
Food Trends
Raul Amaral - ITAL
June
Sustainable Skills
Roberto Mangraviti - Economist
27
The new food service clients: from eating
habits to market trends
Cynthia Antonaccio - Equilibium Consultoria
B2B and business potential - SINCOVAGA case study
Roberto Campos - Softkey
Support:
world innovation
2015
The best place
for food
industry business
in Latin America
Co-located with:
09-11 June
Expo Center Norte
Blue Pavillion
São Paulo – Brazil
Promoted and Organized by:
um evento
SIAL, uma subsidiária do grupo Comexposium
an event
an event
by by
an event
an event
by by
WORLD N°1 FOOD EXHIBITION NETWORK
WORLD
WORLD N°1
N°1 FOOD
FOOD EXHIBITION
EXHIBITION NETWORK
NETWORK
SIAL MIDDLE EAST / ABU DHABI
SIAL MIDDLE EAST / ABU DHABI
The Middle Eastern Food Exhibition
SIAL
MIDDLE
EASTFood
/ ABU
DHABI
The Middle
Eastern
Exhibition
24-26 November 2014
22-24 November 2015
22-24
November2014
2015
24-26
November
www.sialme.com
The 24-26
MiddleNovember
Eastern Food
Exhibition
2014
www.sialme.com
22-24
November 2015
EXPOVINIS BRAZIL / SAO PAULO
www.sialme.com
EXPOVINIS BRAZIL / SAO PAULO
22-24
April 2015
22-24
AprilBRAZIL
2015/ SAO PAULO
EXPOVINIS
www.expovinis.com.br
www.expovinis.com.br
22-24
April
2015/ TORONTO
SIAL
CANADA
SIAL CANADA / TORONTO
www.expovinis.com.br
The North American Food Marketplace
The North American Food Marketplace
28-30
April 2015
SIAL
CANADA
/ TORONTO
28-30
April 2015
www.sialcanada.com
The www.sialcanada.com
North American Food Marketplace
CHINA
/ SHANGHAI
28-30SIAL
April
2015
SIAL CHINA / SHANGHAI
The Asian Food Marketplace
www.sialcanada.com
The Asian Food Marketplace
6-8 May 2015
SIAL
/ SHANGHAI
6-8 CHINA
May 2015
www.sialchina.com
The www.sialchina.com
Asian Food Marketplace
6-8 May 2015
www.sialchina.com
SIAL BRAZIL / SAO PAULO
SIAL BRAZIL / SAO PAULO
The Latin American Food Marketplace
/ SAO
PAULO
TheSIAL
LatinBRAZIL
American
Food Marketplace
9-11 June 2015
The Latin
9-11
JuneAmerican
2015 Food Marketplace
www.sialbrazil.com
www.sialbrazil.com
9-11 June 2015
SIAL ASEAN / MANILA
www.sialbrazil.com
SIAL ASEAN / MANILA
The South East Asian Food Marketplace
TheSIAL
SouthASEAN
East Asian
Food Marketplace
/ MANILA
17-19 June 2015
17-19
June
2015
The South
East
Asian Food Marketplace
www.sialasean.com
www.sialasean.com
17-19
June SELECTION
2015
GOURMET
/ PARIS
GOURMET SELECTION / PARIS
www.sialasean.com
27-28 September 2015
27-28
September 2015
www.salon-gourmet-selection.com
GOURMET SELECTION / PARIS
www.salon-gourmet-selection.com
27-28
September/ 2015
SIAL INTERFOOD
JAKARTA
SIAL INTERFOOD / JAKARTA
The
South East Asian Food Marketplace
www.salon-gourmet-selection.com
The South East Asian Food Marketplace
11-14
November
2015
SIAL November
INTERFOOD
/ JAKARTA
11-14
2015
www.sial-group.com
The South East Asian Food Marketplace
www.sial-group.com
11-14 November 2015
www.sial-group.com
www.sial-group.com
www.sial-group.com
Contact : [email protected]
Contact : [email protected]
www.sial-group.com