Document 1448977

Ted O’Dell
Campaign Manager
Michigan Healthy Food Financing Campaign
BACKGROUND
http://healthyfoodmi.heart.org
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Life Long Michigan Resident
Irish & Italian descent, raised in the
Catholic faith
American University, D.C.
Served 12 years as Twp. official, past
elected Supervisor and a City Manager
Certified Labor Relations Negotiator &
Certified Social Security Disability
Advocate
Worked 11 years, Michigan House and
Senate
7 years with Senate Appropriations
Broke U.S. President Gerald Ford’s luggage
Voices for Healthy Kids:
Reversing the Childhood Obesity
Epidemic
A collaborative effort between the
American Heart Association &
Robert Wood Johnson Foundation
Our Changing World
What do we know?
• Nearly 29.7 million Americans live in communities with
limited or no supermarket access.
• 20 percent of U.S. households that are struggling to feed healthy
foods to their families.
• People without grocery stores are more likely to be obese.
• 1 in 3 kids and teens are overweight.
• Grocers that stock healthy foods leverage better local
health, economic development, and job creation.
• A healthy food financing campaign in Pennsylvania resulted
in 88 new or expanded grocery stores, created 5,000 jobs,
and increased healthy food access for nearly 500,000
people.
• A program created in 2012 in New Orleans has served
28,600 people and added/protected 75 jobs.
A Collaborative Response
VFHK Policy Priorities
Smart School Foods
Healthy Drinks
• Improve the
nutritional quality of
snack foods and
beverages in schools.
• Increase accessibility,
availability, and
affordability of
healthy beverages by
increasing access to
water in school and
community
environments.
• Increase costs of
sugar sweetened
beverages through
the passage of excise
taxes.
Food Access
• Increase access to
affordable foods in
Corner Stores &
Grocery Stores
*Population Approaches to Improve Diet, Physical Activity, and Smoking Habits. A Scientific Statement from the American Heart Association
VFHK Policy Priorities
Marketing Matters
Active Places
Active Kids Out of School
• Develop guidelines for
serving more nutritious
foods in restaurants.
• Replace unhealthy food
promotion & marketing in
schools with healthy food
promotion & marketing.
• Pass and implement
Shared Use legislation
which clarifies liability
laws so schools can open
playgrounds and gyms to
the community.
• Support policies which
fund Safe Routes to
School programs and
ensure federal dollars are
effectively used.
• Promote “Complete
Streets” initiatives that
integrate bike and
pedestrian paths into
road-planning and
construction.
• Establish mandatory
physical activity standards
in before and after school
programs.
Team of Experts
Food Access
The Food Trust
Smart School
Foods
The Pew
Charitable
Trusts
Marketing
Matters
Berkeley
Media Studies
Group
Active Kids Out
of School
YMCA of the
USA
Active Places
Safe Routes to
School
National
Partnership
Healthy Drinks
Yale Rudd
Center Food
Policy &
Obesity
Michigan’s Opportunity
WIN for HEALTH,
WIN for ECONOMIC DEVELOPMENT,
WIN for AGRICULTURE
WIN and for our KIDS!
Healthy Food Financing
Slide 11
$10 million investment
and a legislative ask
• $5 million
• to increase the number of grocery retailers that offer
healthy food in under-served communities (Detroit and
out-state).
• $1 million
• to create a Healthy Corner Store initiative.
• $4 million
• focused on other areas of Healthy Food Access such as:
– Healthy Food Access, production, aggregation,
distribution, food banks, gleaning and fresh food
storage issues.
Low Supermarket Sales,
Low Income and
Areas of Greatest Need
Please see handout materials
and refer to
Map #4 and Map #6
Mapping
Points of reference
against the GIS
Methodology
Maps, numbers
one thru six.
What about Detroit?
• Over 500,000 people in Detroit have limited
access to grocery stores but, “want to improve
their diets and seek convenient access to fresh,
affordable, high-quality food to prepare healthy
meals at home.”
(Source: Fair Food Network)
• Corner Store Project
Time Line
• Last six months have met with…
• Governor’s Budget Director
• Michigan Department of Community Health
• Department of Agriculture (now MDARD)
• Appropriate Division Chiefs within departments
• Some information share with a few legislators,
last year, who were likely to be re-elected in
November 2014 or may serve as a strategic
committee chair in 2015.
Next steps
• January 20th, Governor’s State of the State
• February, Governor’s Budget Address
• Now – February, Identify Legislative Sponsors
& Champions – Meet with legislators
• Build Grassroots support
• Community Meetings
• MSU Extension
• Prevent Obesity.org
• Press Conference and Media role out (March)
What can you do?
• Continue educating
yourself
• Talk with and help
educate…
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Friends
Neighbors
Co-workers
Legislators
• Join for free online,
PreventObesity.net
• Email…
• [email protected]
• Visit…
• HealthyFoodMi.heart.org
Ted O’Dell
Campaign Manager
Michigan Healthy Food Financing Campaign
Contact Information
American Heart Association
2140 University Park Drive
Suite #210
Okemos, MI 48864
Office: (517) 349-3102, Ext. 7379
Cell/Text: (248) 302-0073
[email protected]
healthyfoodmi.heart.org
Sources for this
presentation
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American Heart Association
The Food Trust
Voices for Healthy Kids
Trade Dimensions Retail Database, 2014
U.S. Census, ACS 2008-2012
Michigan Department of Community Health