Combined Summits Complete Reports Summary Report

Combined Summits Complete Reports
Summary Report
GOVERNOR’S SUMMIT ON PRODUCTION AGRICULTURE
August 3, 2011, MSU James B. Henry Center for Executive Development
EXECUTIVE SUMMARY
The Governor’s Summit on Production Agriculture was designed to expand the partnership of industry,
state government, and Michigan State University (MSU) to create a shared vision for research, outreach,
and education in support of production agriculture in Michigan. Stakeholder input informed the process
of identifying, assessing, and developing strategies to meet the shared vision of the partnership. This
dialogue will help ensure that the state’s investment is focused on critical issues that move agriculture
forward in Michigan.
The Summit was informed by the following goals and issues:
Five-year Goals
• Increase the economic impact of the food and agriculture industry from $71 to $100 billion
• Double agricultural exports
• Increase food and agricultural career jobs by 10%
• Improve access to healthy foods for Michigan consumers by 20%
Key Issues
• Identify industry-based opportunities and challenges for production agriculture in Michigan
• Develop a framework for communication and collaboration between the industry, government, and
MSU
• Assure resource allocation addresses key opportunities and challenges
• Clarify respective roles of partners
• Improve effectiveness of MSU and its partners in meeting the challenges and opportunities of
production agriculture
Bill Rustem, the Governor’s Director of Strategy, opened the Summit by stressing the need to look to the
future and identify strategies for moving agriculture forward. Governor Snyder highlighted the strength of
the agricultural economy, but challenged the industry to do even more through innovation and
entrepreneurship. He concluded his remarks by asking the attendees to embrace the opportunity and
partner together toward a better future. MSU President Lou Anna Simon remarked the University is
committed to listening to the industry, creating partnerships to move agriculture forward, and developing
its next generation of leaders. Doug Buhler, Interim Dean of the College of Agriculture and Natural
Resources, concluded the opening session with an update on production agriculture programs at MSU
and an overview of the history and accomplishments of the Animal Industry Initiative and Project
GREEEN.
Attendees participated in two rounds of breakout sessions. The first round was organized by
commodity/industry sectors and identified specific industry needs. Five critical needs were:
• Funding for research
• Fast, efficient transportation systems
• Coordinated, clear, consistent guidance on regulatory compliance
• Marketing and promotion of Michigan products
• Increased awareness of the value of agriculture
Summary Report
Governor’s Summit on Production Agriculture
________________________________________________________________________
Key Strategies
The second round of breakout sessions mixed attendees across commodities and industry sectors and
focused on identifying research, extension, education, and government strategies to help meet the goals
of growing the industry. Coordinating and cooperating with other land grant universities to bring the
latest technology and information to Michigan was a highly ranked strategy in both research and
extension. Other key themes in research included a mechanism for funding of short-term and emerging
issues, and including industry, stakeholders, and government in the development of partnerships to
identify funding streams.
Collaboration between public, private, and academia to create greater accountability, and being at the
cutting edge of technology were key themes for extension. Key strategies in education highlighted
educating a skilled workforce from the field to the research laboratory, the recruitment of more talent to
agriculture, and better education of the public about food and agriculture. On the government side, the
participants focused on the desire for clear and consistent regulatory guidelines and rules, review of
antiquated rules and regulations, assignment of single-agency jurisdictions, and improved infrastructure.
Moving Forward
The Summit concluded with summary remarks from President Simon and Michigan Department of
Agriculture and Rural Development (MDARD) Director Keith Creagh. The President reiterated that
partnership was a key theme throughout the day and the importance of continuing that focus as we move
forward. We need to work together to co-create the future through accountability, benchmarks and
outcomes, and alignment with the Governor’s agenda for Michigan. We live in a global marketplace that
requires we re-think our approaches and maximize our influence on agriculture and related industries.
Director Creagh challenged the group to develop a sense of urgency and determine how to implement
the strategies identified during the day. We must work together to develop a comprehensive strategy
that includes state government, academia, and industry working together. The Director concluded by
pledging that MDARD will work together with the rest of the industry to accomplish a shared vision for
research, outreach, and education in support of production agriculture in Michigan.
DETAILED SUMMARY
Summit Planning Document - Key Points
Business Goals
The goal of the conference is to strengthen partnerships and collaboration to develop a shared
understanding of the opportunities, challenges, and vision for Michigan production agriculture.
The Summit is intended to expand the partnership of industry, state government, and Michigan State
University (MSU) to create a shared vision for research, outreach (Extension), and education in support
of production agriculture in Michigan. It is essential that the principles of shared responsibility be
implemented in all programs. Stakeholder input will inform the process of identifying, assessing, and
developing strategies to meet the shared vision of the partnership. The dialogue will help ensure that the
state’s investment is focused on critical issues that move agriculture in Michigan forward. The
partnership will provide support to this shared vision.
Measures of Growth
• Increase the economic impact of the food and agriculture industry from $71 billion to $100 billion in 5
years
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Summary Report
Governor’s Summit on Production Agriculture
________________________________________________________________________
•
•
•
Double agricultural exports in 5 years
Increase food and agricultural career jobs by 10% in 5 years
Improve access to healthy foods for Michigan consumers by 20% in 5 years
Key Issues
1. Identify industry-based opportunities and challenges for production agriculture in Michigan
2. Develop a framework for communication and collaboration between the industry, government, and
MSU
3. Assure resource allocation addresses key opportunities and challenges
4. Clarify respective roles of partners
5. Improve effectiveness of MSU and its partners in meeting the challenges and opportunities of
production agriculture
Workshop Benefits
1. Improve collaboration between MSU, the Michigan Department of Agriculture and Rural Development
(MDARD), and industry in identifying and establishing research, extension, and educational needs for
production agriculture
2. Identify ways to develop a body of knowledge to improve the decision-making process for resource
allocation
3. Develop a unified message for production agriculture
4. Create an understanding of the broad potential for production agriculture to enhance the economy of
Michigan
Governor’s Director of Strategy, Bill Rustem – Key Points
•
•
•
•
Expand partnerships and collaborations between industry, state government, and MSU
Create a shared vision for future growth of production agriculture in Michigan
Identify solutions for moving agriculture forward
Michigan’s vibrant agriculture industry can be an integral part of the state’s recovery
The Partnership of MSU, State Government, and Industry: Governor Rick Snyder – Key Points
•
•
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Production agriculture is fundamental to the future of Michigan
Agriculture industry was on the rise while others struggled during difficult economic times
Agriculture is a role model for other industries
Opportunity exists for production agriculture to do even better
Michigan agriculture can play a key role in global economic development
Create the public/private partnership to look to the future in agriculture
Global opportunities exist if we take advantage – needs are enormous for exports
Increase agricultural processing capabilities
Michigan is the second most diverse state in the nation in commodity products
Increase consumption of Michigan products
Governor’s Office will be there to support the industry
o First bill signed: MAEAP, in support of those being most thoughtful about best practice
o More support for agriculture through the 21st Century Jobs Fund
Health and wellness message will include buying fresh Michigan products and availability of more
agricultural products in urban areas
Infrastructure message will include the bridge to Canada and commercialization development
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Summary Report
Governor’s Summit on Production Agriculture
________________________________________________________________________
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•
•
•
Talent message will focus on workforce for the future = Right people for agriculture industry
Foster innovation and entrepreneurship = Build Michigan’s culture for the future
Embrace the opportunity and partner together toward a better future
Relentless, positive action = Be even more positive about future success
MSU Land Grand Mission: MSU President Lou Anna K. Simon – Key Points
•
•
•
•
•
•
•
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•
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•
•
•
MSU is committed to listening to the industry and creating partnerships to move it forward
MSU is dedicated to creating leaders
Cutting edge science is at the core of MSU
Global networks are part of moving forward
Cutting edge science and technology are necessary to move industry forward and remain competitive
at a global level
Work together on the opportunities and solutions in relentless fashion
Capitalize on networks to make Michigan more prosperous and competitive
Michigan can become a prosperous global epi-center for a world dominated by the food system
Together look at the question of how can be a mass exporter of food
Cultivate partnerships with multi-national companies
Cultivate intra-state networks to grow Michigan’s prosperity
MSU brings some of the world’s greatest scientists to the table
Create a broad-based agenda on genetics and biology to assist the commodities
Team conversations moving forward – an important milestone in the journey forward
Solving the food/fuel product tension for innovation in Michigan
Increase production of fruits and vegetables to improve health and nutrition
How Michigan can be a part of those innovation strategy opportunities
Only thing holding us back is us – our capacity to move forward together
Find the avenues of change necessary – take that quantum leap into the future
Recognize our assets and how those assets together can make Michigan agriculture stronger
Previous Collaborative Initiatives and Update: MSU Interim CANR Dean Doug Buhler – Key Points
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Build on past partnerships to move into the future
Importance of connecting MSU to serve the agriculture industry
MSU to reassert itself as a leading global knowledge base
Cultivate new funding sources
Expand role of MSU in developing flexible workforce for the industry
Ensure research is connected effectively to the industry
Importance of the interrelationship of MSU with MSU Bioreseach and MSU Extension
Improve communication of the impacts of MSU’s investments in agriculture
Flexibility of Project GREEEN is a model for other partnerships
Flexibility of resources is core to moving forward
Determine how partnerships will evolve from here
Determine how industry can assist MSU in recruiting the broader-based workforce needed
Develop key partnerships with other universities
Develop technology for the future
Develop a shared vision for how we advance production agriculture in Michigan
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Governor’s Summit on Production Agriculture
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Results of Sector Break-out Sessions
Participants were registered to the following sectors for the morning sessions:
Fruit and Vegetable (Group A)
Ornamental/Forestry (Group B)
Field Crops (Group C)
Meat/Poultry/Equine (Group D)
Dairy (Group E)
Float
25
19
19
17
12
11
Participants were asked to develop a list of opportunities that could maintain or increase the rate of
growth of their agricultural operation/sector and a list of barriers that would interfere with that growth.
See Appendix A for detailed results of those sessions.
Results of Participants Critical Needs Prioritization = 81 Respondents
Participants were asked to develop a list of what their sector group felt they needed to take advantage of
opportunities and overcome barriers, and to further identify the top five needs of their industry sector.
Rank
Need
No.
Times
Selected
% of
Participants
Selecting
Need
57
70%
1
Consumer understanding of agriculture - everything about agriculture. The
public is getting farther and farther away from agriculture; Improve public
understanding of agriculture
2
Well-coordinated PR campaign for MI products - across industry and link to
other sectors (i.e. health)
53
65%
3
4
Funding for research
Coordinate - Clear - Consistent Guidance On Regulatory Compliance State/Local/Federal
52
45
64%
56%
5
Better coordination of MDOT priorities with agricultural needs (rail and road);
faster more efficient transportation
44
54%
6
State Agencies That Support Where Industry Wants To Go - Buy Into Economic
Development; Facilitate Success vs. Maintain Agency Budget - Facilitate
Success vs. Self-Propagation
42
52%
7
Development of shared databases and coordination between land grants so
that user friendly information is available to support and focuses on the farmbased user. If currently available need to know and need to have access to it
(broadband).
42
52%
5
Summary Report
Governor’s Summit on Production Agriculture
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8
Research/researchers focusing on specialty crops. Basic research annual more
complex research
40
49%
9
Tax Reform That Meets Needs Of Communities - Local, Property Tax, Income
Tax, State Sales, Etc.
38
47%
10
11
Labor (general)
Talent - veterinary, post-secondary education - increase awareness of
educational opportunities for those jobs
35
34
43%
42%
12
13
14
Roads/bridges - fix existing/repair and maintenance
Stability in seasonal labor force
Broaden MAEAP concept (philosophy) - Service multiple sectors forestry/GAP/fresh market/golf course/turf
33
29
28
41%
36%
35%
15
Center for specialty crops-multi disciplinary. Unit that is mission oriented and
serves multiple groups
27
33%
16
17
18
Balance Between Applied And Theoretical Research
Broadband - create more opportunities to interact
Adequate staff for timely inspections (fresh products, etc.) exports and imports
(national and state need)
25
25
24
31%
31%
30%
19
20
21
22
Basic agronomic research
Education - plant breeders, ag feeder program from other schools to MSU
MSU Focus On Capitalization On Water Economy And Economic Advantage
Education campaign K-12 regarding product use (live trees, etc. managed use)
23
21
20
16
28%
26%
25%
20%
23
24
25
Comprehensive drainage plan to improve Michigan agriculture
MEDC - creation of dairy specific incentives (Wisconsin model)
Someone Needs To Focus On Aquaculture And General Startup Across All
Education, Research, Regulation
13
10
6
16%
12%
7%
Mixed Breakout Sessions
For the afternoon, participants were equally disbursed to five sessions. They were asked to develop
several strategies in the categories of Research, Extension, Education, and Government, that if
implemented, would help meet the most critical needs of production agriculture. Each group then
prioritized their lists and reported on the key strategies identified in their group session.
Key themes from the strategy development sessions:
Research Strategies – Coordination and collaboration among land grant institutions and funding basic
and applied research emerged as key themes among the various research strategies identified by the
groups. Examples of strategies related to these themes included:
• Coordinate and partner with other universities to specialize and eliminate duplication
• Coordination of land grant universities on complementary research and sharing results
• Develop a mechanism for short-term funding of short-term needs; for example emerging issues
6
Summary Report
Governor’s Summit on Production Agriculture
________________________________________________________________________
•
Improve funding mechanisms – include industry, stakeholders, and government in the development
of partnerships to identify funding streams
Extension Strategies – Improving collaboration/partnerships and delivery/dissemination of information
emerged as key themes among the various extension strategies identified by the groups. Examples of
strategies related to these themes included:
• Improve collaboration between public, private and academia – accountability in delivery
• Coordinate and collaborate with other land grant universities
• Stay on the cutting edge to deliver and disseminate information to MSU and field - use all methods
and partners
• Improve access, accuracy, and distribution of information
Education Strategies – Agriculture workforce development and consumer education emerged as key
themes among the various education strategies identified by the groups. Examples of strategies related
to these themes included:
• Training the workforce - university network
o
Certificates, associates, bachelors
o
Internships
• Target recruitment and training into agricultural careers/majors
• Consumer education/outreach "Tell the agriculture story"
o
Schools – curriculum
o
Social media
o
Other mediums
• Increase consumer education about agriculture
Government Strategies – Regulatory review and infrastructure needs emerged as key themes among
the various government strategies identified by the groups. Examples of strategies related to these
themes included:
• Clear and consistent regulatory guidelines and rules; for example, create material as a complete
guide of what is needed to start an agri-business
• Review within the state of antiquated rules and regulations and assign a single agency jurisdiction
• Infrastructure - roads, bridges, energy, drainage, connectivity, etc.
• Agriculture industry input re: rails, roads, broadband
See Appendix B for detailed results of those sessions.
Parking Lot Issues
Other issues, 19 in total, were identified and placed in a “Parking Lot” category for future consideration.
An overwhelming majority of these issues were related to regulatory reform. MDARD is currently
participating with the Office of Regulatory Reinvention in a comprehensive review and revision of current
regulations.
See Appendix C for a list of the parking lot issues identified.
Reaction/Summary Comments: Do we have a framework of shared goals all can support?
MSU President Lou Anna K. Simon:
• Final report and outcomes from today will be shared with MSU’s Board of Trustees
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Summary Report
Governor’s Summit on Production Agriculture
________________________________________________________________________
•
•
•
•
•
Partnership was a key theme heard throughout the day, and it’s important to continue that focus
Co-create agenda for the future by:
o Accountability: Be accountable, drive outcomes, concentrated efforts
o Benchmarks and Outcomes: Clarify goals/numbers to reach
o Align efforts with Governor’s dashboard
Many thoughts today integrated strategies, also need to continue
Global marketplace: re-think positive ways and maximize how to better influence agriculture and
related industry
We need to meet in the future for further discussion
MDARD Director Keith Creagh:
• How do we implement the strategies identified today?
• Need to develop a sense of urgency
• Need to develop a comprehensive strategy that includes state government, academia, and industry
working together
• MDARD pledges to work together to accomplish a shared vision for research, outreach, and
education in support of production agriculture in Michigan
Next Steps/Wrap Up
• Final report will be compiled and shared with Governor Snyder. President Simon will provide to the
Board of Trustees.
• We continue efforts to reach Michigan’s 5-year goals, including:
o Increase Michigan’s agriculture industry from $71 to $100 billion over next 5 years
o Double agricultural exports
o Increase jobs in agriculture industry
o Improve access to healthy foods
Summit Participants
Allyn
Dave
Dave
Vance
John
John
Carl
Ernie
Roger
Lawrence
Bob
Monte
Elaine
Doug
Sheila
Mark
Jim
Chuck
Keith
Anthony
Armstrong
Bahrman
Baird
Baker
Bakker
Bednarski
Birchmeier
Blackwell
Bodtke
Boehm
Bordner
Brown
Buhler
Burkhardt
Burnham
Byrum
Courtade
Creagh
MI State Horticultural Society
Greenstone Farm Credit Services
Michigan Farm Bureau
Michigan State University
Michigan State University
MI Asparagus, Plum & Onion Committees
Michigan Farm Bureau
Michigan Farm Bureau
Chestnut Growers Inc.
Michigan Farm Bureau
MI Food & Farming Systems
Michigan State University
MI Milk Producers Association
Michigan State University
Michigan Agri-Business Association
Dairy Farmers of America
MDARD
8
Summary Report
Governor’s Summit on Production Agriculture
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Doug
Denise
Dave
Mary
Dawn
Kris
Wesley
Mark
Frank
Mark
Jennifer
Ryan
Kali
Eric
Amy
Michael
Doug
Alan
Clark
Rick
Ian
Marsha
Robert
Gordon
Larry
Ray
Steve
Sam
George
Pete
Brad
Travis
Larry
Maury
Tom
Richard
Phil
Mike
Bob
Ben
Mike
Stephen
Clifford
Gary
Lorrie
Gene
Carey
Ken
Jim
Ken
Darling
Donohue
Douches
Douglass
Drake
Duflo
Edington
Elzinga
Fear
Fellows
Fike
Findlay
Fox
Frahm
Frankmann
Fusilier
Gage
Garner
Gerstacker
Gerstenberger
Gray
Gray
Green
Guyer
Haigh
Hammerschmidt
Hanson
Hines
House
Ivory
Johnson
Jones
Julian
Kaercher
Kluck
Kobe
Korson
Kovacic
Kran
Kudwa
Lauwers
Lovejoy
Meeuwsen
Melow
Merker
Meylan
Mitchelson
Nobis
Nugent
Nye
MI Apple Committee
Michigan State University
Sugar Bush Supplies Co.
MACMA
Falmouth Cooperative Co.
Elzinga-Hoeksema Greenhouse
Michigan State University
Michigan State University
Michigan Commission of Agriculture
Michigan Farm Bureau
Senator Stabenow's Office
MI Nursery & Landscape Association
Michigan Farm Bureau
Michigan State University
Michigan Farm Bureau
Michigan Sugar Board of Directors
Michigan State University
MI Christmas Tree Association
MI Bean Commission
MI Maple Syrup Association
Michigan State University
Michigan State University
MI Pork Producers Association
MI Allied Poultry Industry
Midwest Nut Produce Council
Great Lakes Wood Fiber
Greenstone Farm Credit Services
Julian Vail, LLC
MI Sheep Breeders Association
Kluck Nursery, Inc.
Michigan State University
MI Cherry Committee
Michigan State University
MI Potato & Carrot Industry Comm
Michigan State University
Zeeland Farm Services, Inc.
MBG Marketing
College Fields Golf Course
MI Milk Producers Association
Michigan Cherry Committee
Michigan Farm Bureau
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Summary Report
Governor’s Summit on Production Agriculture
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Larry
Ralph
Tom
Jerry
Scott
Jody
Wendy
Steve
Ed
Tonia
Ed
Michelle
Ben
Bill
Mike
Jeff
Rick
Lou Anna
Ajit
Bruce
Janice
Dale
Jim
Val
Mike
John
Dan
Fred
John
Gordon
Kim
Tim
Scott
Wayne
Olsen
Oomen
Oomen
Peterson
Piggott
Pollok-Newsom
Powers
Pueppke
Reed
Ritter
Robinette
Rodgers
Russell
Rustem
Sahr
Sandborn
Sietsema
Simon
Srivastava
Sutherland
Swanson
Thorne
Turner
Vail-Shirey
Van Agtmael
Vandermolen
Vogler
Walcott
Weller
Wenk
Wilcox
Wilkes
Witter
Wood
Michigan State University
Michigan Farm Bureau
MI Corn Growers Assoc.
Michigan State University
Michigan State University
Michigan Farm Bureau
Michigan State University
Russell Farms, Inc.
Governor’s Office
Michigan Bean Commission
Sietsema Farms
Michigan State University
Michigan Agricultural Commodities
Michigan State University
Thorne Farms
Michigan Floriculture Growers Council
MI Equine Partnership
Michigan Farm Bureau
Harrietta Hills Trout Farm
Double Eagle Dairy
MDARD
Michigan State University
Potato Services of Michigan, Inc.
Michigan State University
Michigan Farm Bureau
10
August 3, 2011
Governor's Summit on Production Agriculture
1 of 16
Appendix A -- Needs, Opportunities, Barriers
Sector Groups
PM Session
Groups
Sector Group
A = Fruit and Vegetable
B = Ornamental and Forestry
C = Field Crops
D = Meat, Poultry, Equine
E = Dairy
Participants from morning were equally re-distributed into 5 separate mixed-sector work groups
Need Identified
Total Votes
(from pm
session)
A
Research/researchers focusing on specialty crops. Basic research annual more complex research
15
A
Center for specialty crops-multi disciplinary. Unit that is mission oriented and serves multiple groups
14
A
A
A
funding research
Labor (general)
Consumer understanding of agriculture - everything about agriculture. The public is getting farther
and farther away from agriculture
Disseminating of information by many ways
New variety development
Processing wastes research (create value)
Mentoring and Internships
The technology in enviro weather is so cutting edge how to move that to growers and how do we
expand that technology and make it user friendly for growers
Increase our exports through year round production
Challenge researchers to use industry grants to leverage more dollars
Positive image for farming in grade school start the learning of agriculture early - mentorships
13
12
9
2
2
2
A
A
A
A
Pairing roles and responsibilities with the amount and type of research
Ensuring that the information being disseminated is agriculture
Mechanism for reaching out to people (future producers) in non-traditional areas (not currently
involved in ag)
Utilization of the information having apps and knowing how to use them
More $ in the system at all levels
pilot studies for waste
Consumer understanding of the real cost of food and how much the farmer is actually getting
A
A
A
A
A
B
More FFA
Trust
Need to temper the message masters degrees aren't always needed to be successful
People with knowledge of value added (to do value added)
Maintain ag education infrastructure with declining enrollment
Well coordinated PR campaign for MI products - across industry and link to other sectors (i.e. health)
1
0
0
0
0
11
B
Broaden MAEAP concept (philosophy) - Service multiple sectors - forestry/GAP/fresh market/golf
course/turf
Feedback loop from field to campus and back to field (related to MSU Extension campus, faculty and
research)
Stability in seasonal labor force
Adequate staff for timely inspectors (fresh products, etc.) exports and imports (national and state
need)
Education campaign K-12 regarding product use (live trees, etc. managed use)
Strong MSU Extension (maintain field focus)
8
A
A
A
A
A
A
A
A
A
A
A
B
B
B
B
B
8
8
8
5
4
4
4
2
2
2
2
1
8
8
7
7
6
August 3, 2011
Sector Group
Governor's Summit on Production Agriculture
Needs (continued)
2 of 16
Count from PM
session
B
B
B
B
B
B
B
B
Small scale on farm energy production policy
Tech Asst for private lands
Harmonize regulatory and other requirements (i.e. GAP)
Marketing and Promotion of Industry to recruit students
Extension - New Product Research
Sustainable certificate for private ownership
Positive PR for Forest Products Industry
Reclassify or market how we talk about farm labor (perception of associate versus farm laborer)
6
5
5
4
2
2
1
0
B
B
B
B
C
C
0
0
0
0
13
10
C
C
C
C
C
C
C
C
Certification of Production
Education for K-12
Training and education of employers
Technology and natural energy policy
Education - plant breeders, ag feeder program from other schools to MSU
Better coordination of MDOT priorities with agricultural needs (rail and road); faster more efficient
transportation
Comprehensive drainage plan to improve Michigan agriculture
Improve public understanding of agriculture
Basic agronomic research
Coordination of land grant science/student sharing
Use and study of high technology (GPS, etc.) to improve production
Alternative energy sources; buyback, metering
Identify and promote healthy aspects of Michigan food/crops
Promotion of Michigan safe and healthy foods to in-state and out-of-state markets (quality)
C
C
C
C
C
C
D
Basic genetic research on all Michigan crops
Reduce production costs in Michigan so that we can compete with other states
Cheap and stable water for irrigation
Broaden organic ag industry in Michigan
Faster inspections
Improve public understanding of animal agriculture
Tax reform that meets needs of communities - local, property tax, income tax, state sales, etc.
2
2
1
0
0
0
10
D
State agencies that support where industry wants to go - buy into economic development facilitate
success vs. maintain agency budget - facilitate success vs. self preservation; need to move at speed
of business. Permitting in Michigan should be competitive?? Permit renewals streamlined and
simpler. Rules need to keep up with current practices. Partnership with industries needed to
improve function.
Coordinate - clear - consistent guidance on regulatory compliance - state/local/federal; science based
rules for environmental issues (be cautious of opportunity to pick a science that fits bias)
9
6
6
D
D
D
D
Balance between applied and theoretical research
Someone needs to focus on aquaculture and general startup across all education, research,
regulation
Regulatory flexibility; state get out of the way
Collaboration between land grant to meet needs - Penn State turkeys - Ohio state - MSU be best at
what you do
Better transportation - container shipping yard in Michigan vs. Chicago (rail competition)
Get ahead of animal welfare agenda
Biofuels - acceptance and engineering it. Misinformation needs to be addressed.
Small scale processing needed to support direct to market - freezer beef, farm branded products
D
D
More feedstock for soy bean processing & corn
More improvements roads - weight limits - different standards in different counties
2
2
D
D
D
D
D
10
10
8
6
4
4
2
2
7
5
5
4
4
4
4
August 3, 2011
Sector Group
D
D
D
D
D
D
E
E
E
E
E
E
E
E
E
E
E
E
Sector Group
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
Governor's Summit on Production Agriculture
Needs (continued)
Coordinate resources (capital) to focus on innovative technologies at a level above the farmer to
bring lending and investment - concentrating the resources
Infrastructure into rural communities
Swine processing facility
Real functional service vs. "self" service - cell phones/smart phones
MSU Ext. industry specific training - occupational training
MSU focus on capitalization on water economy and economic advantage
Broadband - create more opportunities to interact
MEDC – creation of dairy specific incentives (i.e. Wisconsin model)
Roads/bridges - fix existing/repair and maintenance
Development of shared databases and coordination between land grants so that user friendly
information is available to support and focuses on the farm-based user. If currently available need to
know and need to have access to it (broadband).
Talent - veterinary, post secondary education - increase awareness of educational opportunities for
those jobs
Jobs on farm - basic hands on work milkers, common labor, immigration policy
Price instability - education on forward management of risk to limit exposure of farmers - more
participation
Increase technology to do on farm jobs
Training/exposure of young people to legislative process and participation in process
Coordinate crop science
Dedicated staff to market products
Export issues - learning process to create long term export relationship - establish level of trust
Opportunity
Access to water irrigation and processing
As health and obesity policy goals increase demand for fruit and veggies
Attract non-farm youth to ag science careers
Be a world authority/class university for fruit and vegetable research in the northeast
Chestnuts use health food large market
Chestnut can make multiple value added products
Chestnuts crop that can be grown on tree fruit site increasing production
Chestnuts low market share upward growth
Close to customers for locally grown initiative
Consumers want new variety to gain competitive edge
Economic modeling and planning for new producers
Educating consumers in benefits of chestnuts and other fruits and vegetables
Enviro weather system
expand the growing and processing vegetables
Export opportunities
Farm acreage for growing chestnuts Michigan #1 in chestnuts growing a commercial chestnut
industry
Focus on healthy eating
Fully utilize technology
Growth in consumers wants for fruit and vegetables
Health benefits of cherries
Increase markets looking at government and prisons as customer
Increased per acre production
Interest in small/mid size producers in forming co-ops for marketing, consolidation and product
distribution
Land area lots of non tilled areas
Leasing state and federal lands for maple syrup tapping
3 of 16
Count from PM
session
2
1
1
0
0
0
11
8
8
7
6
4
3
2
0
0
0
0
August 3, 2011
Sector Group
A
A
A
A
A
A
A
A
A
A
A
Governor's Summit on Production Agriculture
Opportunity (continued)
A
A
A
A
A
B
B
More exports - Feed the world
Opportunities to extend the season to increase year round production
Potential to expand the processing industry
Raise awareness that MI grows all crops
Research and extension expertise across states in region
Role of fruits and vegetables on human health
Strengthen and expand commodity groups -MSU bio research and extension
Totally new way of thinking
Training and assistance in grant writing
Urban agriculture
Value added of business would expand if environmental regulation was more clearly communicated
and adhered to
Value added products
Vertical integration in industry from production to processing to marketing
Vibrant leadership in many potato farms across the state
we have access to cheap capitol we can grow because of financial support
Web based marketing
Ample feedstock for energy exists
Are the issues of utilizing biomass in heat and electrical production efficiently being evaluated
B
B
B
B
B
B
B
B
Attract young kids at pre-college to Ag
Bioenergy Production (Electric, heat & steam, Transportation fuels, Petro Chemicals
Biofuels
Can we do a Project Green for forestry?
Capital is available for a healthy, growing Ag industry
Capitalize on possible industry check off - marketing campaign
Carbon sequestration in managed forests
Clarify GAP (Good Ag Practices) guidelines. More harmonization of several existing standards
B
B
B
B
B
B
B
Continue to focus on right product mix. More container production
Cooperation with other universities (Purdue, OSU, MSU)
Derisking new investment in Agriculture and Natural Resources
Development of smart phone delivery of pest models, marketing conditions, etc.
Diverse crops grown in Michigan and a hungry world that needs them
Emerging biomass energy technologies markets
Expand "convenience" opportunities in the market (i.e. table top trees, direct ship to consumers,
easier standards)
Expand production of evergreens to include greens for decorative purpose
Focus on food safety, nutrition and human health from our food supply
Green infrastructure programs (Energy Star = Plant Star)
Identify 2-3 strategic priorities of common interest and frame/focus efforts and resources across Ag
production to these priorities
Increase consumer awareness of positive "mental health" benefits of plants/flowers
Increase consumer awareness of the environmental benefits of real Christmas trees (replantable)
B
B
B
B
B
B
B
B
B
B
B
B
B
B
B
B
Increase fruit and veg production
Increased demand for renewable (biomass) energy
Integration with health organizations and individuals (primary care doctors) for research and
education and resources
Lower import costs/More efficient practices
Many improved plant varieties
Need to teach young people value of outside activities
New markets for fruit crops and veg crops
New product development through cross industry efforts (i.e. biomass)
New technologies enable dissemination of information faster
New ways to fund Ag research. No more earmarks.
4 of 16
August 3, 2011
Sector Group
B
B
B
B
B
B
B
B
B
B
B
B
B
Governor's Summit on Production Agriculture
Opportunity (continued)
C
Obesity can be fought on many levels (food, recreation)
Organic Production
Private landowner assistance
Product partnership like McDonalds and eggs
Promote alternate agriculture (i.e. hydroponics as clean environment)
Promote gardening as exercise/healthy living
Promote Michigan grown crops to Michiganders
Promote sector as "green" - we always have been green
Promote urban gardens and CSA's to increase young plant sales
Public demand for locally grown produce
Research on new crops (hops, medical plants)
Research on newly discovered invasive species and pest resistant
Standing Agriculture Think Tank (production agreement, ranking, university, MDA, Ag Commission,
Processing)
Students interested in Bio Sciences
Timber sales on state land is based on previous sales. This doesn't always give a true equation for the
next sale. Different concerns for harvest.
Use more wood fiber for energy - improve the public perception of wood for energy
Wood based biofuels - wood pellets, ethanol
A land grant university that has partnerships with USDA and ARS to support the continued growth of
the commodities we currently produce. One way to do this in this continued tightening economy is to
follow the model of the REACH group.
A number of ag processors willing to move forward but restricted
Ability to produce more per acre to address food versus fuel debate/concern
Access to water for agriculture expansion
Agriculture is financially strong and looking somewhere to invest (give a farmer one dollar and he will
spend two)
Closer collaboration with private industry on agronomic marketing programs and systems
Consumer demand for whole grains; world demand for quality grains for human consumption;
expanding ethnic trends that Michigan can meet
Continued research to improve yield; do wheat & soybeans yield that which has happened in corn?
C
Creating new chemicals to displace petroleum through grower monies and university research
C
C
C
C
C
C
Creating renewable and green products
Economy seems to be okay with spending income on food
Educate consumers about agriculture and its co-products - what it means to the economy
Further product development; creating value added products from commodities
Genetic research to create products that are tailored to the world export market
Geographical location; located close to a large populous that can use the ag products we produce
C
C
C
Great access to water; transportation; aquaculture
How to get joint research on projects from MSU, SVSU, U of M, Western, etc.
Improve communication between ag groups; we all need to work together for ag to move forward
C
C
C
C
C
C
Increase animal numbers which will increase demand for feed
Increase in production needed to meet increase in population
Increase VALUE of exported ag products from Michigan - not just volume
Increase value of exports through value added in Michigan
Increasing yields on some land base
Land grant leadership is communicating science based information to the public to build support for
expanding agriculture
Maximize potential crops that produce fuel, help with energy products, eliminate the need of oil and
gas; doubling production to feed the growing economy
B
B
B
B
C
C
C
C
C
C
C
C
5 of 16
August 3, 2011
Sector Group
Governor's Summit on Production Agriculture
Opportunity (continued)
C
Michigan diverse climate and proximity to population; underutilized land base, especially north
C
C
C
C
C
C
C
C
More white wheat production
Nonfood uses - bio replacements for oil based products
Obesity in Michigan; crops that encourage healthy lives - dry beans, blueberries; encourage more
individuals for agriculture jobs - MSU, Ag tech school for high school
Partnerships within industry and with multi-national companies
People are and will continue to be hungry
Population (customers) - demand
Production risks to white wheat growers (unbiased research)
Reorganize expertise and other land grants and exploit these areas for Michigan agriculture
C
C
C
D
D
D
D
D
Synergies among crops for research to address common cross- commodity issues
Using ag to develop new business on-farm; ethanol production, corn mazes
Water, varying soil types, climate - develop new crops/hybrids for them
"Michigan" has a reputation as clean/healthy
Access and availability of surface and ground water *unique to Michigan
Access to renewable fuels
Accessing water
Ag can also be used for non-production purpose: equine work, pleasure, racing, ag tourism
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
E
E
E
E
E
E
E
E
E
E
E
E
Age verification
Availability of by product feed
Better use of deep water ports
Climate good for forage growth
Contract finishing
Deep water ports are available
Electronic identification - can provide age and source verification
Farmland preservation
Healthy diet
Identification
Improve transportation infrastructure
Increased demand for food provides expansion opportunities
Increased worldwide demand for protein
Increasing demand for aquaculture products domestic global
Increasing world wide demand
Marketing via internet live animals
MI climate is good for forage growth
Michigan has safe production and produces healthy foods
Michigan raised concept
MSU has meat lab infrastructure
Renewal energy biomass related
Tourism
Additional uses of milk (i.e., biochemical)
Annual discussion with departments in the animal initiatives to allocate resources
Bridge
Consumer connections
Coordinate crop science to dairy usage
Credit availability for dairy farmers
Develop centralized commodity warehouses in dairy
Develop more positive relationship between producers, processors and MSU
Expansion of processing capacity: further processing of milk into value added products
Find way to reduce the amount of water being transported in the fluid milk market
Increase # of cows and dairy farms in MI - increases production and adds capacity
Increase accessibility to MSU extension
6 of 16
August 3, 2011
Sector Group
E
E
E
E
E
E
E
E
E
E
E
E
E
Sector Group
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
Governor's Summit on Production Agriculture
Opportunity (continued)
MAEAP friendly business climate
Marketing + competition with export markets + growing world markets
MI has water, crops and climate to grow the industry
More use of MI milk instate (buying local, particularly in MI institutions)
Natural resources to grow dairy
Need more large animal vets
Existing strong partnerships (producers, industry, academia, regulatory)
Reconvene animal industry initiative committee to provide ongoing input on needs of animal
agriculture
Reroute students to agriculture
Strong leadership framework that promotes MI milk (well educated dairy industry)
Utilize manure more efficiently - move to cash crop
Expansion of exports
Local and national retail markets
Barriers
access to irrigated land for expansion of potato production
chestnut crop - new crop needs more acreage planted
chestnuts - need marketing of value added product
chestnuts - people know little about product
commodity group funding limits growing need for expanded ABR and Extension funding
cost vs. income
electronic communication in rural America
energy
food safety regs should be the same for domestic and imports
Gap - mgmt. plans - sustainability - MAEAP
invasive species
keep business costs competitive with other states and countries. Each agency sees only own costs to
ag - all adds up.
labor cost and availability
lack of funding for research, particularly applied research
lack of general labor
lack of infrastructure to aggregate fruit and veggies for smaller institutions, hospitals, restaurants,
schools, etc.
lack of new/beginning farmers due to lack of financing, land and capital
lack of public knowledge on products available
lack of qualified people
lack of understanding of the true costs and benefits of alternative foods
lack of understanding of where food come from - consumers expect perfection
licensing and regulations
loss of faculty /research/Extension positions in production ag
maintaining quality (freshness)
misconception that fresh is best
MRL's
need for good employees
no formal educational path for small scale producers (small farm programs) other than MSU organic
farm.
not enough growers serving local markets to meet the increasing demand.
old way of thinking - inertia
packaging for chestnuts - need correct package for stores
pest control for minor uses (chestnuts)
processing capacity in Michigan
quick to respond - funding to respond quickly
7 of 16
August 3, 2011
Sector Group
A
A
A
A
A
A
A
A
B
B
B
B
Governor's Summit on Production Agriculture
Barriers (continued)
B
B
B
B
B
B
B
B
B
B
B
B
B
B
B
B
B
B
B
B
B
regulation!
regulations
Research critical to future - need $ to support
research dollars
standards not based on solid science
trans infra - road/bridge weight limits - limited rail
weather related variability /uncertainty
workforce (lack of agricultural workers)
Ability to find or keep quality employees
Adequate inspectors for export shipments
Adequate work force for harvest and field worker
Consumer misunderstanding about how Christmas trees are grown and harvested. "Don't cut down a
tree."
Difficult to adjust quickly with 3-8 year crop rotations
Diminishing funding for research
Do we have the infrastructure to maintain the new biomass industry in supply (timber)
Easy measurement of forest carbon
From the banking system to weather down times and to expand
Glut of low priced trees on market from over-producing areas/non-professional growers
Handing & transportation of biomass
How can Michigan better assure a reliable supply of seasonal workers?
How can we improve the management of our forest resources?
Identifying the "??" energy crops
Immigration issues
Increasing mortality, invasives disease
Input costs
Invasive pets and lack of reimbursement for government and ordered plant destruction for
greenhouse plants
Is forestry part of agriculture?
Labor
Labor regulation and supply housing for labor
Labor regulation and supply housing for labor
Lack of assistance to private forest landowners
Lack of awareness in beginning and small farmer of capital availability
Lack of broad forest resource management strategy
Lack of clear priorities on what needs to be done: can't do everything
Lack of collaboration of forest resource stakeholders
Lack of faculty at MSU to push Floriculture research & teaching
Lack of good high speed internet everywhere is needed
Lack of marketing strategies, Michigan forest products
Lack of public understanding/education of forest management practices
Lack of real-time regional data on wood fiber / forest inventories
Lack of resource management/availability in non-industrial private landowner sector
Landowner willingness
Marluts for trading carbon credits
Minimum wage levels forced budgets to eliminate some jobs
Organic Education
Pets - insects, disease, invasive plant issues
Physical labor sometimes viewed as "for others" Labor force has dwindled for difficult /hard jobs
B
B
Pressure to sustain current structure/systems while implementing change efforts
Recreation dollars for families scarce. Need positive input to promote healthy activities (i.e. golf)
B
B
Reduce challenges associated with invasive/exotic pests
Student councilors in high school steering kids to non agriculture fields
B
B
B
B
B
B
B
B
B
B
B
B
B
B
8 of 16
August 3, 2011
Sector Group
B
B
B
B
B
B
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
Governor's Summit on Production Agriculture
Barriers (continued)
Sustainability of quality feedstocks
Tax Incentives
Taxes on alternative energy
The market goes abroad to meet MI's wants and needs
Water & Water quality issues
Younger generation perception of industry as hard work, low pay, etc.
Acreage expansion, especially northern areas and formerly conservation or open space
Ag skilled workforce
Average age of farmers - 55 plus; not many young minds, just experience farmers
Basic infrastructure; roads, electric capacity, etc.
Commercialization dollars for new products/ideas; scale-up, test markets
Competition for land use by crops/owner
Consumer appreciation/understanding of renewables, green products
Consumer understanding of their food supply
Consumers lack of confidence in "sound science"; we need to get comfortable now to accept what is
coming in the future
Continuing funding or ways to refine the funding going forward
CRP and WRP planting restrictions
Elevator; more processors of all products and animal processors
Funding for research - public and private
In scale-up, you need larger markets for cost of production efficiencies so it's cheaper for consumer
Infrastructure - roads, rail, drainage; need to improve
Infrastructure to get the products to the markets or people
Infrastructure to move increasing crop size
Infrastructure, rail, broadband, roads, utilities
Keeping land in agriculture; not going through development and housing. We do not make land every
day. We put parking lots on them.
Limited markets because of (USDA allocations) trade agreements
Market access for new products; market competition, power of current players
MSU - lack of focus; try to be all things to all people
Need curriculum to educate workforce to meet industry needs for technology/science/business grads
Need for faster inspection of crops/products for sale/export
People, employees, labor, talent
Public knowledge about agriculture
Public perception of new technology (GMOs) being bad
The reduced farm gate value to the producer. Today's processed goods reduce the amount that the
producer gets from the food dollar.
Transportation infrastructure
Ag should not be policing immigration
Animal diseases hinder ability to market
Animal welfare discussion is being led by non-producers
Conflict between "organic" and "production" agriculture
Conflict between short and long term goals
Desire to do what's right long term
Farms not seen as businesses
Financing state and federal (exception is GreenStone)
Lack of available financing
Lack of available workforce
Lack of consistent goals - industry, regulatory, university
Lack of desire to use available tools
Lack of imagination
Lack of infrastructure - rail lines, high speed internet
Lack of legitimacy
9 of 16
August 3, 2011
Sector Group
Governor's Summit on Production Agriculture
Barriers (continued)
D
D
D
D
D
D
D
D
D
D
D
E
E
E
E
Lack of legitimacy for some Michigan products - aquaculture, horse slaughter
Lack of major producers in some categories - pork, cattle feedlots
Lack of processing facilities in Michigan
Lack of training and education - on-hand occupational training
Lack of understanding regarding agriculture industry
Michigan is a corn deficient state
Organic vs. non-organic mixed message
Risk of wildlife diseases
Uneducated population with regard to food production
Zero academic resources
Zoning
Access to capital
Animal care issues
Awareness of agriculture career opportunities
Challenge matching high growth pattern in industry over the past 10 years (in the future 10 years)
E
E
E
E
Disease management with wildlife (i.e., bovine TB)
Diversity in farm size and approach reduces ability for industry to work together
Economic incentives to match other states
Federal and state (i.e., water) regulatory constraints that provide challenges in dairy industry growth
E
E
E
E
E
E
E
E
E
E
E
Immigration policies
Infrastructure development: roads and equipment dealers, broadband
Labor - need for both technical skills and general laborers
Manure use and litigation
Misconception of milk as a fattening product
Need for large animal veterinarians
Perception of stricter environmental regulations for ag operations outside the state
Population growing in distant areas - milk is costly to transport
Price uncertainty
Proactive approaches to animal care and adoption
Workforce: high school and college applied skill sets
10 of 16
August 3, 2011
Governor's Summit on Production Agriculture
Appendix B -- Strategies from PM Session
PM Session Group
Education
1
1
1
All Disciplines Represented i.e. PHD agronomy mgt.
Change Majors (names) that excite students
Collaborating with industry (meats lab-product development and food safety (an economic driver)
1
1
1
1
1
1
1
1
Industry (that need to be educated within the industry (continuing Ed))
Internships
K-12 teacher education on ag (add to #9)
Opportunities and needs for industry
Participation - feeder programs that are ag related, credit programs that transfer for community
colleges, Ag Tech (more relative than ever)
Partner programs with other universities (guest study programs)
Promote career needs in ag - Look forward to industry needs
Public education - How food is produced - partner with industry i.e. MFB/green stone/MDA
1
1
1
2
Push education to community colleges
Re focus Vo Ag at the K-12 level
Strengthen agri-science curriculum for instructors
Ag public relations campaign (food safety, environment, economy, resource stewardship)
2
Consumer - integrate more info regarding modern ag and environmental education into curriculums
2
2
2
2
2
2
2
2
3
3
Invest in broadband or other high speed communication technology
Maintain land grant and mission and philosophy
Promote Ag Education in all schools
Pursue federal grants
Support and encourage internship
Support scholarship
Talent / Labor - target recruiting and training
University / state leadership on balanced curriculum
Change consumer preference for Michigan products - ag-backed P.R. (kids and adults)
Elementary curriculum for understanding production agriculture's role in the food system; ag in the
classroom type program - training for teachers
Get "non-farm" kids into farming - agriculture (grades 7-12) using broadband to train
Higher education curricula relevant to industry needs; engage stakeholders in curriculum process input (kids and adults)
Industry outreach about job opportunities; recruitment (kids and adults)
Offer "continuing", specialized education/exchange programs for professional farmers
Offer more rural off-site/satellite locations (e.g. Saginaw Valley, community colleges)
Re-introduce ag-bioscience and food science based in field experience
Rework the training and evaluation for high school counselors to remove bias against agriculture
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
4
Consumer education about ag
Educating consumers
Education (K12) reform
FFA needs some emphasis in production ag
Get individuals involved with ag - internships, ag in classroom, etc.
Getting broadband accessibility
Include ag/forestry/resource curriculum K12
Meeting the labor needs through education collaboration - counselor involvement at high school admissions - college level
Post high school beginning farmer programs - mentoring - small farm training - develop alternate
model for researchers to support ag research (non-tenure stream researchers)
11 of 16
August 3, 2011
Session Group
Governor's Summit on Production Agriculture
Education (continued)
4
5
Recruiting of students
"Ag Tech" program for food processing and grower industry (2 yr. tech training - vocational training).
5
Better define and align curriculum between community colleges and state U's for easier transfers.
5
5
Education on the food system Include "global" education opportunities in "AG" curriculums - promote future networking and
business relationships.
Increased agricultural commodity risk based education to provide employees who are aware of risk
management with futures on markets.
Link sciences to Ag sciences in high school
Partner with other U's and colleges to provide better educational opportunities.
Private sector to strengthen and add more internship opportunities w/ universities and colleges.
5
5
5
5
5
5
5
PM Session Group
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
3
3
3
Provide school counselors with resources and opportunities to learn about industry careers and ways
to get there
Statewide program to inform and educate the general population about AG and the importance it has
in economy and healthy lifestyle
Universal broadband access, allow for rural schools and student to access AG specific educational
opportunities
Extension
Charge fees for training programs (combine w/ #5)
Cutting edge delivery
Extension = outreach
Extension schools (e.g. 3 day IPM courses)
Grower training program at practical level vs. 30,000 feet (combine with #5)
Identify areas of applied research that need attention - report back (partner with industry to ID
needs)
Recognize reality industry is providing a lot of this today (i.e. agronomy)
Remote training programs (webinar)(employee professional development)
Stay on cutting edge to deliver information to MSU and field - technology - use all methods and
partners
Target services to demand
Team approach to extension program (e.g. fruit teams, AOE teams), collaboration integration with the
field when plant pest disease and economics come together
Technology Enviro weather to make decisions in the field IPM app on smart phone in real time
Be a competitive employer
Coordinate information among land grants and within Michigan
Explore opportunities to bridge divide between 4H program and recruits into Ag jobs
Focus on needs not wants
MSU Prioritize and consolidate - fill voids
Reassess mission and fill voids (seminars not individual and Is Extension for Ag?)
Reconnect with local government & growers
Seek alternative funding (public/private partnerships)
Use technology for more efficient delivery system - Extension Apps
Be great at some things and share better with other colleges and universities
Build a framework for rapid response - issues/problems (broadband and other technology
development)
Build a talent pool with highly qualified individuals/teams - cooperation between stakeholders and
MSUE to identify qualified individuals or build teams; industry consider partial funding of positions
12 of 16
August 3, 2011
Session Group
3
3
3
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
5
5
PM Session Group
Governor's Summit on Production Agriculture
Extension (continued)
Decouple county funding from the system. Government/industry/MSU redevelop plan on rural
enhancement/development to give more stable funding base
Information delivery system with high quality useful information for economic development
(food/family nutrition and education needs) and commercial production ag and feedback to
extension regarding needs in a county - include 4H (broadband and other technology development)
More specialized extension educators with access and connections to researchers nationally and
industry leaders
Strengthen the production ag focus - relates to talent pool mentioned above; making priorities within
MSUE to narrow focus
Use crop production services model with internships with businesses and educators
Women's network with specialized information
Cleaning house
Coordinate development/research/information > bioenergy crop development
Coordinate dissemination of information to regional centers by commodity to transfer cutting edge
technology to end user
Ensure targeted to audience
Expand to currently unserved industries (underserved) and mechanism to ensure
Expand/enhance public advocacy of modern BMPs
Google on agriculture E-Extension model (shared research) improve information access electronic
Improve access to information - e-extension, Google, etc. - accuracy and distribution - unbiased commodity based - end user - bio-energy
Improve collaboration - public/private - prioritize - accountability in delivery - public advocacy
information
More accountability to users of extension and needs to respond to needs of ag
More collaboration with public/private entities
Need to ensure that appropriate information is generated and disseminated
Two-way communication between industry-Extension-campus
Better use of technology for dissemination of information
Consumer education - farm to fork
Continue to develop partnerships and relationships with other Land Grant Universities to improve the
efficiency and quality of information development and delivery
Develop an information clearing house for on-line access. Extensions further promote so market
knows it's available
Expand information base for emerging/specialty products to promote growth
Promote MI products
Provide BMPs for all sectors of agriculture
Regional sharing of resources/staff between Land Grant universities - access to info
Regulatory issues: go between to the farmer and help educate the regulators
Take on responsibility for "routine" applied research to free up PhD for higher level research (to
balance applied and basic)
Research
1
Coordination of land grants for complimentary research (where appropriate) and sharing results
1
1
1
1
1
1
1
1
Develop funding mechanism for emerging issues short term funding for short term needs
Drive basic research to practical application (same as #3)
Flexible cutting edge and current / focused - processing varietal pest and disease3
Global research sharing (same as #2)
Industry partnerships (dollars, farmers and on farm)
Maintain outlying research stations
Position researchers for national/regional/federal funding and public funding
Specialty crop research a priority
13 of 16
August 3, 2011
Session Group
2
2
2
2
2
2
2
2
2
2
3
3
3
3
3
3
Governor's Summit on Production Agriculture
Research (continued)
Annual survey of research needs to ensure that research being done is needed (grant chasers need
not apply)
Are you doing for the money or the "true" research
Coordinate / collaborate needs with other universities
Coordinate and share expertise across land grants
Cross commodities review of research needs (short - long-term)
Explore different models
Hire fundamental expertise that cuts across commodities
Land grants need to identify strengths/weaknesses (i.e. duplication)
Look to expand animal ag initiative to more annual and short-term research (i.e. Project Green)
New approach to funding sources (i.e. possible checkoff)
Applied research needs similar priority to basic research
Enhance research partnerships among MSU/producers/processors
Flexibility - funding, skillsets
Focus on areas where MSU can be the knowledge leader but also on areas where MSU can
contract/obtain information from regional universities
Linkage improvement between extension and research direction
MSU enable cross-disciplinary research teams
3
Need for improved funding mechanism for applied research - form
industry/stakeholder/government/MSU groups to identify potential for the development of
partnerships and funding streams; develop a mechanism and protocol for funding projects
3
Research Michigan's place (role) in the global economy. How to create policy to grow agriculture.
3
4
4
4
Responsive to industry change. Needs assessment with industry
Balanced research investment portfolio to meet short, medium, long term needs
Communicate research results
Connect long term basic research to ag - understanding the payoff might not be immediate
4
4
4
4
4
4
4
4
4
4
4
4
4
Data on energy feedstock - availability, cost, energy value
Economic impact of research to industry
Economic research to understand MI products current status od consumption, exports, etc. benchmarks - MI products used by MI residents
Establish links between states research capacity to reduce costs and multiply benefits
Expand green model to ensure research benefits production ag
Expand public research - landowners MI ???
Flip chart:
Improve agronomic research and advance genetic research
Link research with return on investment
Multi-state collaboration for major research
Producer driven
Research in year round growth strategies
Transparent research supporting public, landowner, production ag vs. multinational corporations
4
5
5
Unbiased research
Coordinate crop research with animal agriculture
Coordinate with other universities - don't duplicate research done elsewhere. Partner! Specialize!
5
5
5
5
Focus on specialty crops
Funding for research at university level
Funding source with ability to respond to changing industry needs/emergencies
MI taking more aggressive role in defining federal funding for ag research (Iowa, Nebraska)
5
MSU needs to be more entrepreneur focused instead of self serving to promote more cutting edge
discoveries here.
Relevant research
Specialty crop block grant for unique MI ag needs
5
5
14 of 16
August 3, 2011
PM Session Group
1
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
3
3
3
3
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
Governor's Summit on Production Agriculture
Government
Ag worker program
Cheerleader for Michigan products
clear consistent regulatory guidelines (takes too long to implement) This benefits
taxpayers/consumers
Communication on issues critical to farmers
Education/tours/on farm
Frame the research needs and why it is important to the state
Government as a facilitator of economic activity (jobs) not detriment improve the business climate
for everyone
Increased dollars for ag bio research and extension budget
Infrastructure - Roads, bridges, energy, drainage, rail
Overall impact of ag vs. manufacturing
Packet of everything you need to start a processing plant - permits/how to list/hiring/etc. (combine
with # 4)
Philosophy of "Get government out of the way"
Vision within the departments to move the economy forward
Biannual review for consistency of state and federal regulations and enforcement. MDARD takes
leadership for this. Third party involvement in evaluation
Coordination of stakeholders through an annual summit . Includes state agencies, university and
industry reps (specific theme/focus for smaller groups/interest)
Educate MEDC about agriculture opportunities - Apportion fund and/or develop agriculture specific
criteria
Final Comment: No regulation is worse then over regulation. All people are not "saints."
Permit by rule, common law (compliance vs. enforcement and coordination of overlap regulation by
agencies)
Coordinate and prioritize across all layers (local, state, and federal) of government agriculture
production policy
Create a level playing field for international trade
Create awareness and assistance for grant/loan opportunities
Create labor laws and regulations that promote production agriculture
Develop a single point of contact for production agriculture - commodity specific - at MDARD that
coordinates with all state agencies
Enforce current laws
Government develop understanding and knowledge of production agriculture; Pure Michigan,
promote agriculture
Government enable growth of agricultural processing
Government streamline of taxation
Improvement of infrastructure - transportation, utilities, biofuels/biomass, funding of
research/extension
Simplify regulations and laws for production agriculture
Ag promotion - pure Michigan
Business climate that promotes growth
Comprehensive drainage plan
Enough personnel for export inspections
Export opportunities
Government to address seasonal labor issues
Greater expansion of Pure Michigan to promote Ag and PR campaigns to raise consumer awareness
Innovative public and private partnerships and collaboration - MDARD/MEDC
Level, technology neutral "domestic" energy production
Makeup expanded to other sectors
Michigan product sourcing at all level of government
More collaboration in government depts. regarding ag econ dev. (MDARD - MEDC)
Policy on labor, infrastructure, energy, exports, drainage - review policy and remove barriers - keep
impact costs low
Preview/evaluate policy and regulatory barriers to export
Prioritization of infrastructure to address ag needs
Stability in regulations
Tax reform that doesn't inhibit production expansion, i.e. improved production facilities
15 of 16
August 3, 2011
Session Group
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
Governor's Summit on Production Agriculture
Government (continued)
Access to labor: programs to welcome seasonal labor, coordinate labor regulations with state in lead
vs. federal,
Ag input/representation in infrastructure spending priorities/rail, bridge, broadband
Aquaculture development zones: permit packaging, 21st Century Jobs Fund, production
encouragement
Comprehensive access to year round labor
Consistent science based regulations
Consistent tax policy
Development of comprehensive drainage plan and consider federal farm program funding
opportunities
Education of township assessors
Eliminate pariah status for aquaculture
Enhance implementation of integrating production ag into MEDC programs to encourage more
private investment
Environmental regulations should be no more restrictive than feds or bordering states. Also common
interpretation among state agencies.
Food for labor as part of our assistance programs
Preserve/expand Project GREEEN to address research
Pure MI - include ag promotion ("safe and nutritious!!")
Stop out of control government
Work on aligning our inspection and food safety regs with our export country partners
Appendix C -- Parking Lot
A/1
B/2
B/2
B/2
No Parking Lot Items
Compliance w/state, federal, international rules/regulations
Financial stress on MSU Extension
Lack of regulatory oversight to enforce polices in place - bad actors give industry bad image
B/2
B/2
B/2
Permit by right
Permit by rule
Regulatory issues being forced by federal regulation and the state's interpretation may be more strict
B/2
C/3
D/4
D/4
D/4
D/4
D/4
D/4
E/5
Trucking regulations
No Parking Lot Items
changing environment i.e. need a level of consistent/uniformity
MDEQ permit process
MEDC lack of understanding ag importance of economic impact and growth
MPSC and utility companies (net metering, etc.)
No policing by age on guest worker or immigrants; more availability of workers
Regulatory change net metering rules
Meeting demands of consumers/special interests primarily through regulatory framework (regulatory
burden, time)
Regulatory: Grow industry # of cows, #s - state vs. fed, rules - DE clean water permit beyond MPS
permit
E/5
16 of 16
MICHIGAN FOOD PROCESSORS SUMMIT
REPORTS FROM BREAKOUT GROUPS
The 2011 Michigan Food Processors Summit was held on April 27, 2011. Its purpose was to bring
together Michigan food processors and regulatory and economic development leaders to address
challenges and discuss opportunities to support the continued growth of the industry in Michigan.
Two hundred and four individuals representing food processors, economic development agencies,
government agencies, institutions of higher education, industry service providers, and the media were
in attendance. The agenda for the Summit is attached as Attachment A.
The Summit was planned by representatives from the following agencies:
• Michigan State University Product Center
• Michigan Department of Agriculture and Rural Development
• Michigan Economic Development Corporation
• The Right Place
• USDA Rural Development
• Agriculture Leaders of Michigan
Financial and in-kind support for the Summit was provided by the following companies and agencies:
• Varnum Law
• Michigan Farm Bureau
• Michigan Ag Council
• Agricultural Leaders of Michigan, which includes:
o Greenstone Farm Credit Services
o Michigan Agri-Business Association
o Michigan Milk Producers Association
o Michigan Allied Poultry Industries, Inc.
o Michigan Pork Producers Association
o Potato Growers of Michigan, Inc.
• Michigan Sugar
• Michigan State University Extension
• Hudsonville Creamery and Ice Cream Company
• Yoplait, Division of General Mills
Table of Contents
Executive Summary..................................................................................... 2
Detailed results of breakout sessions ......................................................... 4
Grain/baking/cereals ...................................................................... 4
Dairy ................................................................................................ 5
Meat ................................................................................................ 6
Fruits/vegetables ............................................................................ 6
Recommendations ...................................................................................... 8
2011 Summit agenda .............................................................. Attachment A
2
EXECUTIVE SUMMARY
The program included an update on the 2012 Farm Bill by the office of Senator Stabenow. Two panels
of representatives from key State and Federal agencies (MDARD, DEQ, DNR, MEDC and USDA-RD)
provided a synopsis of what is new and different in their agency, especially with the new State
administration. They then responded to questions from the audience.
After discussion by Department and Agency leaders about strategies for growth in the food processing
industry, the participants self-selected to attend a breakout group representing a major sector of the
Michigan food processing industry. Those groups and the number of people attending each group
were:
GROUP
NUMBER ATTENDING
Grain/baking/cereal
23
Dairy
24
Meat
33
Fruit/vegetables
64
Each group was led by a trained facilitator and a recorder. The facilitators and recorders were asked to
help each group identify the opportunities and barriers for expansion, then create a list of action items
that Departments and Agencies might use to expand the Michigan food processor industry. The
groups focused on what to do. Future implementation is left to appropriate State agencies and
industry groups that have the resources and authority to execute. For some issues, the members of
the groups suggested specifics as to how, who and when the actions should be taken. Those specifics
are noted where applicable.
The following are issues and actions that were prevalent in all or most of the breakout sessions.
1. Marketing/Promotion
a. Increase the involvement of Pure Michigan is promoting Michigan’s food processing
industry – especially local and niche products (grass fed, organic, etc.)
b. Develop a Pure Michigan label for Michigan made products
c. Develop directory of Michigan processors
2. Infrastructure
a. Processors should be included in MDOT’s revisions of the State Rail Plan
b. Address lack of broadband availability in rural areas
c. Control costs of electricity and size lines to future needs
d. Improve utilization of deep water sea ports
e. Coordinate processing plant locations with production areas
3. Labor
a. Need more trained workers
b. Programs that have worked
i. Texas A&M, North Dakota State for meat
ii. MSU Biosystems and Ag Engineering program
4. Education
a. Assure adequate funding for higher education
b. Include more ag/food processing in K-12 curriculum
3
5. Regulatory issues
a. Need to coordinate and simplify
b. More business input into policy development and interpretation of laws to create
regulations
6. Food Safety
a. Need more communication about changes in food code
b. Coordination of current inspection programs
Evaluation forms were provided to all participants. All participants who completed an evaluation form
found the Summit to be beneficial and would attend future summits. Networking opportunities and
the presence of high level administration representatives with good discussion were noted as positive
aspects of the Summit. Most participants prefer an annual summit located in the mid-Michigan area.
Suggested topics for future summits included marketing and promotion (especially more information
about Pure Michigan), regulatory issues (cost, compliance issues, standardization), training/education/
certification, and municipalities/processors relationships.
Based on input from the industry groups the planning committee formulated recommendations for
review and refinement. Those recommendations focused on:
•
Promotion and marketing - Michigan’s diverse fresh and processed agricultural products could
benefit from generic promotion similar to Jersey Fresh, Colorado Proud, or Kentucky Proud.
•
Infrastructure - Improvements are needed in our transportation system to move products
within the State as well as out of the State. The lack of access to broadband internet services in
rural areas is a detriment to expanding some food processing businesses.
•
Workforce development - The industry needs employees with specific skills related to food
processing. Many of these positions do not require an advanced degree or even a four-year
degree. In some cases the curriculum for training the employees already exists within
Universities or community colleges. It appears there is a breakdown in communications
between processors and educators about the needs of the industry, as well as in
communicating opportunities to students who are potential employees about the opportunities
that exist if they take classes to give them expertise in food processing.
•
Regulations - Industry input into the development of regulations is needed, along with the
elimination of duplicative and conflicting regulations. Investigate the creation of an advisory
committee to work with multiple departments/agencies to resolve these issues.
•
Statewide agri-business advisory committee - Develop specific regional agribusiness/food
processing business retention/ expansion/attraction plans and provide funding to assist their
development.
4
DETAILED RESULTS OF BREAKOUT SESSIONS
The following summarizes the action items for each breakout group. Following the individual group
reports is a summary that lists the overall themes from the individual groups.
Grain/baking/cereal
1. Infrastructure
a. Railroads
i. Have Ag./Processors (Through MABA, MDA, USDA) at the table in MDOT’s
current re-vamping of State Rail Plan
ii. Freight policies should be included in new Farm Bill
b. Electric power
i. Size transmission lines to handle future, as well as current needs
ii. Lowers costs to stimulate expansion
c. Broadband – promote in rural areas, equal to urban
2. Capital – Need central “clearing-house” for communication of grant announcements and
lending/equity sources
3. Health
a. Hold off on new labeling regulation, especially country of origin.
b. Industry needs to do its own research/development of new products/markets
c. Industry firms need to invest in R & D for new products to meet consumers’ needs
d. Need funding to Universities for related research and food testing
e. State needs to ensure that Universities are adequately funded to respond when project
funds from industry are available.
4. Promotion
a. Highlight both products and diversity
b. Role for MEDC/Pure Michigan campaign
c. Industry responsibility also
d. Ensure food and ag. is promoted in Pure Michigan campaign
e. Use up “Select Michigan” and “Made in Michigan” promotional materials
5. Processor ID/Database
a. Provide a directory of food processors, by area and by product
b. Stimulate communication, collaboration and trust among processors
c. Encourage grain millers and processors to work together
6. Regulation
a. Simplify
i. Labor/Housing
ii. Immigration
iii. Wetlands – LOCAL permitting/review/input
b. Streamline and eliminate duplication. Overall feeling was there are multiple agencies
that regulate the processors in the grain sector and some of the regulations appear to
be similar
7. Food Safety
5
a. Do not add more regulation
b. Not a need for a State food regulation, on top of Federal
c. Require or encourage 3rd party certification that is buyer and consumer driven, not
government regulation
d. Streamline emergency response procedures with planned/drilled chain-of-custody
investigations, using latest trace-back technologies, from farm-to-plate
Dairy
1. Environmental issues such as farms are land locked, run-off, regulatory concerns
a. Establish advisory committee/council of small and large processors and producers to
gain a voice with DEQ to discuss regulatory issues. This would perhaps be coordinated
by MDARD and/or through processors and industry trade associations
i. Encourage a business-friendly approach to enforcement (solutions based rather
than punitive)
ii. Find a rational, practical approach to rigid rules
iii. Make laws specific (e.g., for water quality—i.e., what is the expectation?) Get
interpretation of laws so they are specific to the industry and not so general and
open to misinterpretation.
iv. Involve industry stakeholders in the regulatory and administrative find process
v. Get more involved; develop relationships with policy makers.
vi. Get voices heard; give input
b. Use food processors and industry trade associations on state and national levels to
advocate with DEQ
2. Increased input costs such as energy, land, feed
a. Work to change/revise PA 295 standards (Clean, Renewable and Efficient Energy Act)
b. Trade associations should advocate for new grants and loans for energy sustainability
systems
c. Continue (on individual business level) to conduct energy audits to improve energy
efficiency of operations
3. Take advantage of consumer trends (e.g., organic, natural, grass-fed)
a. Conduct a study to determine feasibility for producers and processors to convert
operations to niche markets. Example: Explore opportunities for open range, grass-fed
cows for organic ice cream niche market on larger scale.
b. Industry leaders should educate consumers about what these terms mean
4. Marketing
a. Use Pure Michigan campaign to promote Michigan agriculture and dairy products to
consumers on national level
i. Brand it
ii. Educate people on the quality—i.e., Michigan has stringent milk processing
standards
iii. Market business to business (grocery chains)
b. Use Pure Michigan campaign to attract food processors to the state
i. Made in Michigan as a preferred choice—develop an MEDC ad partnership
(e.g., have Yoplait put the Michigan logo on its container)
6
ii. Food processing clusters draw other business (Processing Renaissance Zones)
c. Encourage Pure Michigan campaign to include agritourism/agriculture focus in their
tourism promotions
d. Develop social media as a marketing strategy
5. Other to dos for opportunities:
a. Be accurate in advertising (so consumers know what they are getting)
b. Find out what Pure Michigan label means/what defines it and how to access/use it
c. Explore opportunities for open range, grass-fed cows for organic ice cream niche market
on larger scale (discussion led to feasibility study suggestion – see 3.a above)
Meat
1. Consolidate animals from several farms to attain sufficient numbers for slaughter facilities
either in-state or out-of-state
2. Address a state inspection service that could be funded by some combination of state and
industry funding
3. Implement short and intermediate term planning for regional meat processing facilities
a. The industry should plan for the future to place MI in a positive competitive position
b. Discussion included unknowns of feed prices, regulation etc. but they agreed that
planning would help even if it needed to be adjusted due to unforeseen market
conditions
c. The industry would be responsible for this with facilitation by MSUE or MDARD
4. Address regulatory requirements, including changes in the food code. The industry is asking
MDA to provide communication on implementation of the new food code (they said that the
new code is written, just not implemented yet) to processors. Specifically they asked for info
on how to meet the code or get variances.
5. Create a certificate program to train workers for employment in meat processing facilities,
possibly with collaboration between Michigan State University’s Meat Lab and Michigan Works.
Examples of successful programs exist at Texas A&M and NDSU.
6. Develop a public relations program to deliver one combined positive message to promote the
strengths of this sector. The general idea was for industry members to not market their
product by degrading other market segments. i.e. grass fed or organic meat industry does not
need to point out problems with conventional meat but focus on benefits and characteristics of
their own product. They mentioned the same for local, large vs. small processor etc.
Fruits/vegetables
1. Educate Policy Makers on the impact of new policies regarding agriculture. There are many
conflicting policies and statutes that are confusing for ag producers and processors.
a. Role for MDARD
b. General website with links to MDARD and other regulatory agencies
i. Some comments about difficulty with current website and lack of ability to
follow links and find specific information on regulatory compliance
2. There should be an effectively coordinated food safety/food quality certification program for
entry level production workers – producer driven to develop critical components of the
program. (may be similar to Serve Safe program)
7
a. Agency to do this was not specified by the group but MSU Extension currently conducts
a Serv-Safe program for foodservice workers
3. Producers and processors are held to multiple GAP standards which results in expense and
confusion. Private sector requirements are not equivalent to government requirements for
environmental or safety standards.
a. The State could be a partner in assisting producers in compliance with a number of
environmental and food safety standards.
b. Educate producers on the need to comply with new regulations concerning market
accessibility, etc. e.g. GAP certification = USDA market access
4. Lack of available money for affordable and adequate wastewater treatment options
a. Make funds available
b. Educate processors on existing available best technology.
5. Attract additional MARKETS for Michigan grown products. Broader markets may lie outside of
the state of Michigan.
6. There should be better access to existing kitchen incubators and commercial kitchens
a. Explore possibilities of using school commercial kitchens as community kitchen
incubators.
b. Create a directory of licensed kitchens willing to allow start up small processors to rent
facilities to product products
7. Effectively advertise assistance available for creating financial and other business development
documents, (SBTDC, MSU Product Center, others?)
a. Editor’s comment – seems like this has already been accomplished with the MDARD
Growing Michigan’s Future guide
8. “Back to Basics” for agriculture education in K-12 education
a. Emphasize all impacts of MI agriculture on our state – however, there may be an overall
lack of agriculture educators in the state.
b. Role for Department of Education
9. Support boilerplate language for the State of Michigan (specifically in the Corrections
Appropriation Bill) to BUY LOCAL
10. The industry should promote internships within food processing facilities
a. Develop a clearinghouse type listing for other universities and students to search.
b. Reference was made to MSU Biosystems Engineering program
11. MDA/USDA procurement process should be updated due to the nutrition qualities of processed
foods that equal nutrition quality of fresh foods. The procurement process discriminates
against processed foods.
12. Improve the accessibility of processing facilities to handle MI products – build processing
facilities closer to actual production areas.
13. Better utilize deep water ports to ship products. However the group did not specify current
barriers, just that this has enormous potential.
14. The State should take the lead in promoting urban food production and processing ventures,
considering the availability of underutilized resources.
8
RECOMMENDATIONS
1. Promotion and Marketing
Michigan’s diverse fresh and processed agricultural products could benefit from generic
promotion similar to Jersey Fresh, Colorado Proud, or Kentucky Proud.
a. Role for Pure Michigan in food processing
b. Highlight diversity of Michigan agriculture
c. Capitalize on Buy Local trend
d. Market business to business
2. Infrastructure
Improvements are needed in our transportation system to move products within the State as
well as out of the State. The lack of access to broadband internet services in rural areas is a
detriment to expanding some food processing businesses.
a. Transportation
i. Roads
ii. Rail
iii. Deep water seaport
iv. Airports
b. Broadband in rural areas
c. Utilities
3. Workforce development
The industry needs employees with specific skills related to food processing. Many of these
positions do not require an advanced degree or even a four-year degree. In some cases the
curriculum for training the employees already exists within Universities or community colleges.
It appears there is a breakdown in communications between processors and educators about
the needs of the industry, as well as in communicating opportunities to students who are
potential employees about the opportunities that exist if they take classes to give them
expertise in food processing.
a. Training
b. Certification
c. Education
4. Regulations
Industry input into the development of regulations is needed, along with the elimination of
duplicative and conflicting regulations. Investigate the creation of an advisory committee to
work with multiple departments/agencies to resolve these issues.
a. Clearing house
b. “Pilot” or “demo” projects where reduced regulations can be monitored for positive or
negative effect without a change in the law.
c. Support and participate in the Governor’s rules and regulations revision committee.
5. Statewide agri-business advisory committee
a. Develop specific regional agribusiness/food processing business retention/
expansion/attraction plans and provide funding to assist their development.
b. Include economic development organizations for participation.
9
c. Invite leaders from agribusiness, economic development, and governmental agencies to
participate. Participation should be on an invitation only basis, not general
industry/agency.
6. Agribusiness database
a. One common, sortable database that includes food processors, resource providers,
input suppliers, equipment manufacturers and others related to food processing sector.
b. MDARD, the MSU Product Center and the MEDC have had some preliminary
conversations about building a database using Salesforce, a cloud-based CRM tool used
by the MEDC as a foundation.
c. There is a need for a capabilities database to support in-state business- to-business
transactions. MDARD has initiated a self-populating agri-food database on its Web site.
d. Further discussion is needed on the audience, contents and format. We must ensure
that it is updated with the latest information and avoid duplication with existing
information.
e. Maintain and expand database to link promotion and market strategy development.
Attachment A