Maeil Business Newspaper

Maeil Business Newspaper
Media At a Glance
Business Daily
updated: Jan 17, 2011
Overview
1. Publisher
: Maeil Business Newspaper
2. Year Established
: 1966
3. Language
: Korean
4. Profile
: Economic Daily
5. Target Group
: 27+Businessman
6. Circulation
: 877,852 Copies (ABC Jul-Dec 09)
7. Section(Main News): Comprehensive News / Intl News/ Finance &
Wealth Management/Industry/Securities
Real estate/Society/ Culture/Sports/People
8. Booking Deadline
: 3 weeks before insertion date
9. Material Deadline : 1 week before insertion date
10. Page Format
: Broadsheet / 51cm(H) x37cm(W)
11. Printing Method
: Rotary Printing
12. Material
: Illustrator 10.0 or PDF over 300dpi
Description
„
Specialist on Financial and Business news
The Maeil Business Newspaper provides the most diverse array of topic related to economy, finance, real estate,
stocks and bond with keen insight and professional expertise.
„
Standing Behind the Facts in Objective and Balanced Reporting Tradition in Editing.
Responsibility in the articles of the Maeil Business Newspaper comes from taking pride in providing the highest
quality information. At the Maeil Business Newspaper accurate, objective and balanced reporting if the economy
has been its tradition since its inception.
„
Global Networks & Alliance
Maeil Business Newspaper relays timely and accurate news across the globe in connection with Bloomberg, CNBC,
CNN and the World Paper of the US, the UK’s Financial Times and Reuters, the Nihon Keizai Newspaper and
Nikkei Business of Japan, China’s Xinhua Financial Network and Economic Information Daily.
„
Strategic Alliance with 7 Local newspapers
: KangWon Ilbo, Chungchung Ilbo, Daejeon Ilbo, Maeil Shinmun, Busan Ilbo, Jeju Shinmun and Kwangju Ilbo
„
Section
: Tour World (Every Mon, 12p), Money & Riches (Every Fri, 16p), Teen Maeil Business Newspaper (24p, tabloid,
2times month(1st & 3rd week), Auto World, Best of Best, Health 365, Digital Nomad, Real estate
*Sister Media : Weekly Maekyung Economy, MBN-CNBC , City Life
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Nation's overall 4th in household subscription rate
most-read among business and corporate subscribers
Korea's #1 daily newspaper for white color professionals
Top 4 world business newspaper
Korea's No.1 business daily newspaper with a circulation of 920,000 issues(ABC certified
number)
Features and articles by 300 journalists specialized in business reporting
An independent, private newspaper without any interference from the government or
business community
Rm 2601, 26F, Two Chinachem Exchange Square, 338 King’s Road, North Point, Hong Kong
Contact: Emily Chan Tel: +852-2516-1511 Fax: +852-2528-3260 E-mail: [email protected]
Maeil Business Newspaper
Business Daily
Readership Profile
1. Readership Profile by Occupation (%)
White Color
Housewife
Independent
Blue Color
Student
Unemployed
Agriculture
40.2
22.4
15.1
9.4
7.6
5.1
0.2
2. Readership Profile by Income (%)
(Unit: Million Won)
Below 1.5M
1.51M ~ 2.5M
2.51M ~ 4M
Over 4.01M
13.7
25.4
27.9
28
3. Readership Profile by Education (%)
University
High school
Middle school
52.9
39.5
7.9
4. Readership Profile by Age (%)
20’s
30’s
40’s
50’s
26
33
27
14
(Source : Korea Advertisers Accossiation)
Technical Data
1. Newspaper Column Length
Column Length: 51cm
Number of columns : 15
Height
1
4
5
8
9
10
15
(cm)
3.4
13.6
17
27.2
30.6
34
51
Column width: 37cm
Number of columns : 12
Width
1
2
3
4
5
6
12
(cm)
3
6
9
12
15
18.5
37
2. Film Production
Screen :
4C – 100 lines/inch
Material :
Screened color-separated positives, right-reading emulsion side down with progressive
proofs and mechanicals
Rm 2601, 26F, Two Chinachem Exchange Square, 338 King’s Road, North Point, Hong Kong
Contact: Emily Chan Tel: +852-2516-1511 Fax: +852-2528-3260 E-mail: [email protected]
Maeil Business Newspaper
Business Daily
Advertisement Rates
z Standard Unit Rate
4C
1column(H) x 1cm(W)
US$ 100
z Recruitment/ Public Notice / Tombstone / Tender / Course / etc.
B/W
1column(H) x 1cm(W) US$ 100
*Center Spread and Junior page – 20% loading fee will be added
A Guide to Space
Junior page
15 Full Column
(51cm x 37cm)
10 Full Column
(34cm x 37cm)
8 Full Column
(27.2cm x 37cm)
Half page
Full Page
4C
: US$ 55,500
5 Full Column
(17cm x 37cm)
4C
: US$ 18,500
Various 5 Half Column Size
(4C or B/W )
4C
: US$ 29,600
9 Column 21cm
(30.6cm x 21cm)
1/3 page
4C
: US$ 37,000
Junior page
4C
: US$ 18,900
5 Half Column
17cm(H) x 18.5cm(W)
B/W : US$ 9,250
5 column x 9cm
17cm(H) x 9cm(W)
B/W : US$ 4,500
5 column x 12cm
17cm(H) x 12cm(W)
B/W : US$ 6,000
Rm 2601, 26F, Two Chinachem Exchange Square, 338 King’s Road, North Point, Hong Kong
Contact: Emily Chan Tel: +852-2516-1511 Fax: +852-2528-3260 E-mail: [email protected]