ENABLING BUSINESS and IT TRANSFORMATION EMC FEDERATION CLOUD SOLUTIONS 1

ENABLING BUSINESS and IT TRANSFORMATION
EMC FEDERATION CLOUD SOLUTIONS
© Copyright 2015 EMC Corporation. All rights reserved.
1
Comes With Varying Goals
The Impact of Digital Business
MUST
HAVES
CEO
OBJECTIVES
LINE OF BUSINESS
OBJECTIVES
CIO
IMPERATIVE
Business
Opportunity
Innovative
Business
Agile
IT
Increase
growth and
lower costs
Fast and new
business
models
Time-to-value
and operational
simplicity
Business is Requiring IT Transformation
© Copyright 2015 EMC Corporation. All rights reserved.
2
2012–2014 The Relative Sizing
2015–2016
3rd PLATFORM
3RD PLATFORM
Mobile
BILLIONS OF USERS
Cloud
Big Data
Mobile Devices
Social
PLATFORM
2.5
PLATFORM
2.5
Mobile Devices
Mobile
Cloud
Big Data
Social
2ND PLATFORM
HUNDREDS OF
MILLIONS OF USERS
LAN/Internet
Client/Server
PC
Platform 3 is defined by the
capabilities in the application
availability modular, scaleout, with infrastructure and
services to match
Platform 2.5 is Platform 2
Self-Service Automation
Platform 2 is defined
by availability of the
infrastructure
and Hypervisor
1ST PLATFORM
Mainframe, Mini Computer
MILLIONS OF USERS
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Terminals
3
Requires It Transformation
CIO
IMPERATIVE
67 %
33 %
IT budgets
operations
and cost
New tech
growth and
investment
RISKS MUST
BE MANAGED
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4
SIMPLE
SECURE
AGILE
28 DAYS TO BE
UP & RUNNING
75% FASTER
Infrastructure Deployment
95% FASTER IaaS, PaaS,
AaaS, DBaaS DEPLOYMENT
FEDERATION ENTERPRISE HYBRID CLOUD
REDUCE COST AND INCREASE AGILITY IN IT
© Copyright 2015 EMC Corporation. All rights reserved.
5
Federation Enterprise Hybrid Cloud
SIMPLE
SECURE
AGILE
Thousands of
Engineering Hours
Engineered
Solution
Designed, Tested, Proven
Hardware & software integration
28 Days to be
Up and Running
Services
Delivery
Services for any phase—
prepare, deploy, extend, manage
Single-Call
Support
Across all solution
components
Empowering ITaaS Transformation
© Copyright 2015 EMC Corporation. All rights reserved.
6
Build Your Own ≠ Engineered Solution
SIMPLE
SECURE
TO
FROM
AGILE
BUILD: 6–18 Months
Federation Enterprise
Hybrid Cloud <1 Month
Agile IT at the Speed-of-Business
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7
Placing Business at the Driver Seat
FEDERATION ENTERPRISE HYBRID CLOUD
SELF-SERVICE PORTAL
AaaS
PaaS
ANYTHING-AS-A-SERVICE
OS
VM
OS
VM
OS
VM
OS
VM
Backup Policy and
Retention Choice
Storage
Choice
Daily backup with
1 year retention
Platinum
Silver
On-demand restore
Gold
Public Cloud
Automation and Service Level Selection
High availability for workloads
Automated disaster recovery
Simplified Self-Service IT
© Copyright 2015 EMC Corporation. All rights reserved.
8
Automating Application Deployments
FEDERATION ENTERPRISE HYBRID CLOUD
End user
Self-provision
multi-tier apps
within minutes
SERVICE
BLUEPRINTS
SLA
Cost Profile
Service Tier
Security
IT admin
Create/customize
FEHC application
blueprints
Policies
Templates
Dev/Test
Production
Request
Request
Approval
PRIVATE
VIRTUAL
Provision
Manage
Retire
Provision
Manage
Retire
PRIVATE
PHYSICAL
PUBLIC
CLOUD
Archive
Agile and Simplified App-as-a-Service
© Copyright 2015 EMC Corporation. All rights reserved.
9
…By Delivering IaaS as the Foundation for ITaaS
FEDERATION ENTERPRISE HYBRID CLOUD
Self-Service and
Rapid IT
PRE-DEFINED SERVICES
AND WORKFLOWS
Self-Service
and Automation
Operational
Management
vRealize Automation
vRealize Operations
Financial
Transparency
vRealize Business
VIRTUALIZED Infrastructure
CA and DR
Best-of-Class
Cloud
Management
Backup and
Recovery
VPLEX
RecoverPoint
Data Domain
Avamar
Q1
Converged
HyperConverged
Accelerated Deployment
Converged Infrastructure
COTS
BYO
Infrastructure
Choices
Engineered Solution
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10
Ability to Broker Services from Public Cloud
FEDERATION ENTERPRISE HYBRID CLOUD
SERVICE CATALOG
EMC Cloud
Service Providers
Self-Service
and Automation
Operational
Management
vRealize Automation
vRealize Operations
CA and DR
Financial
Transparency
vRealize Business
VIRTUALIZED Infrastructure
Backup and
Recovery
VPLEX
RecoverPoint
Data Domain
Avamar
Q1
Accelerated Deployment
Converged Infrastructure
BYO
Delivering Best of All Worlds
© Copyright 2015 EMC Corporation. All rights reserved.
11
XaaS with Add-On Modules
FEDERATION ENTERPRISE HYBRID CLOUD
Application
Self-service
Encryption
Services
Big Data App
Self-service
Disaster
Recoveryas-a-Service
Backup-asa-Service
EMC Cloud
Service Providers
IaaS
Self-Service
and Automation
Operational
Management
vRealize Automation
vRealize Operations
CA and DR
Financial
Transparency
vRealize Business
VIRTUALIZED Infrastructure
Backup and
Recovery
VPLEX
RecoverPoint
Converged Infrastructure
Data Domain
Avamar
BYO
Enabling the Path to ITaaS
© Copyright 2015 EMC Corporation. All rights reserved.
12
XaaS with Add-On Modules—3rd Party Integration
FEDERATION ENTERPRISE HYBRID CLOUD
Puppet Enterprise
Integration
Palo Alto Networks
Integration with NSX
InfoBlox Integration w/
vCenter Orchestration
ServiceNOW CMDB
Integration
EMC Cloud
Service Providers
IaaS
Self-Service
and Automation
Operational
Management
vRealize Automation
vRealize Operations
CA and DR
Financial
Transparency
vRealize Business
VIRTUALIZED Infrastructure
Backup and
Recovery
VPLEX
RecoverPoint
Converged Infrastructure
Data Domain
Avamar
BYO
Extended Ecosystem for Your Environment
© Copyright 2015 EMC Corporation. All rights reserved.
13
Built-in Security
FEDERATION ENTERPRISE HYBRID CLOUD
Network Micro Segmentation
via VMware NSX Integration
Policy Based VM
Encryption—New and
Existing Workloads
EMC Cloud
Service Providers
IaaS
ISOLATION
Operational
Management
SEGMENTATION
Self-Service
and Automation
vRealize Automation
vRealize Operations
VM
Financial
Transparency
vRealize Business
VIRTUALIZED Infrastructure
VM
VM
No
Communication Path
Converged Infrastructure
Controlled
Communication Path
BYO
Minimized Risks
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14
Always on IaaS
FEDERATION ENTERPRISE HYBRID CLOUD
VM
VM
VM
DEPLOY FED EHC
TO MULTIPLE SITES
VM
VM
ACTIVE WORKLOADS
ON BOTH SITES
BACKUP POLICIES
TRAVEL WITH VMs
VM SITE AFFINITY
SITE 1
ACTIVE/ACTIVE
SITES
SITE 2
Non-Stop Business
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15
IaaS with Data Protection-as-a-Service
FEDERATION ENTERPRISE HYBRID CLOUD
1
2
Automate end-to-end DR
(failover and failback)
VPLEX for near zero RTO/RPO
and transparent workload
mobility between sites
3
RecoverPoint Replication across
unlimited distances for Point-inTime recovery
4
Avamar/Data Domain—optimized
daily backup, without data ever
leaving Vblock and offsite copies
without security risk of tapes/truck
IaaS
IaaS
SITE 1
SITE 2
Always On Data Protection
© Copyright 2015 EMC Corporation. All rights reserved.
16
XaaS + Data Protection + Ease of App Deployment
FEDERATION ENTERPRISE HYBRID CLOUD
WEB
TIER
SELF-SERVICE
AND
AUTOMATED
IaaS
APP
TIER
DATABASE
TIER
STORAGE
APP
BLUEPRINT
APP
BLUEPRINT
APP
BLUEPRINT
DEPLOY FED EHC
TO MULTIPLE SITES
IaaS
ACTIVE WORKLOADS
ON BOTH SITES
BACKUP POLICIES
TRAVEL WITH VMs
VM SITE AFFINITY
SITE 1
ACTIVE/ACTIVE DR/CA
BETWEEN SITES
SITE 2
Only Cloud Solution to Deliver All!
© Copyright 2015 EMC Corporation. All rights reserved.
17
Federation Enterprise Hybrid Cloud App Services Demo
SIMPLE
AGILE
SECURE
http://www.ehcdemo.com/appservices
http://www.ehcdemo.com
© Copyright 2015 EMC Corporation. All rights reserved.
18
ACME Stock Trading
(A Typical Platform 2 Application)
WEB TIER
Jane
(A Typical Platform 2 Developer)
PRE-EHC
EHC 2.5
EHC 3.0
APP TIER
DATABASE TIER
STORAGE
© Copyright 2015 EMC Corporation. All rights reserved.
SELF-SERVICE
AND AUTOMATED
MANUALLY INSTALL
AND CONFIGURE
SELF-SERVICE
AND AUTOMATED
19
SINGLE CALL
SUPPORT
Cross-trained EMC
and VMware Resources
VCE customers continue
to call VCE
© Copyright 2015 EMC Corporation. All rights reserved.
20
Federation Enterprise Hybrid Cloud
Customer
Contact Any
Federation Company
Collaborative Issue
Analysis, Diagnosis
and Resolution
FEDERATION PARTNER ENGAGEMENT
Federation
Joint Lab
© Copyright 2015 EMC Corporation. All rights reserved.
Leveraged
Investment
21
Accelerating Your Hybrid Cloud Journey
IT TRANSFORMATION
WORKSHOP
CLOUD ADVISORY
SERVICE
FEDERATION ENTERPRISE
HYBRID CLOUD SERVICES
UNDECIDED
MOTIVATED
READY
Which key priorities will
accelerate my progress toward
IT transformation?
Which of my workloads are
most suitable for cloud?
How do I deploy, extend,
and manage Hybrid Cloud
into my environment?
Delivering to Your Needs
© Copyright 2015 EMC Corporation. All rights reserved.
22
Ready—Foundational Services
SOLD WITH BASE FEDERATION ENTERPRISE HYBRID CLOUD SOLUTION
ARCHITECTURE
AND DESIGN
Customer-specific
implementation and
integration planning
for the pre-engineered
FEHC solution
IMPLEMENTATION
Rapid deployment per
Solution BOM and 30
days of transitional
operations support
OPERATIONAL
FEHC
• Operational FEHC
• 3 deployed IaaS
Blueprints (S/M/L—
Win or Linux)
• 30 days out-tasking
Operational Management
Delivering to Your Needs
© Copyright 2015 EMC Corporation. All rights reserved.
23
Extend—Foundational Services
APPLY THE SOLUTION TO YOUR REQUIREMENTS
APPLICATION
TRANSFORMATION
Populate Your
Hybrid Cloud
Extend AaaS Blueprints
(Desktop, ORCL,
Microsoft, SAP, other
apps) to Enterprise
Applications
End User Experience
Existing
Applications
OPERATING MODEL
TRANSFORMATION
Service
Portal
New Roles
New
Applications
INFRASTRUCTURE
TRANSFORMATION
Add Service Blueprints
• Additional IaaS Blueprints (w/wo
Advanced HA and BCDR)
• PaaS Blueprints (Agile App
Development)
• AaaS Blueprints (Desktop, ORCL,
Microsoft, SAP, other apps)
Operationalize Your
Hybrid Cloud
Management,
Orchestration
Agile
Processes
• Skill enhancement with
Educational Services
• Transform the operating model
(people and process)
Hybrid
Private
• On-going operations with
Managed Services
Public
Integrate Additional Hardware and Software
Extend Resiliency
• Management Frameworks (e.g., ServiceNow)
Provide continuous availability
and Disaster Recovery
• Enterprise Software (e.g., Directory Services, DNS, CMDB)
• Enterprise Hardware (e.g., Firewalls, Networking)
Scale-out to Public Cloud
of Choice
Extend services to preferred Public
Cloud providers (e.g., vCloud Air)
Delivering to Your Needs
© Copyright 2015 EMC Corporation. All rights reserved.
24
Bimodal IT—More Than Just Infrastructure Transformation
APPLICATION TRANSFORMATION
TRADITIONAL
ORGANIZATION
TRANSFORMATION
NEXT GENERATION
INFRASTRUCTURE TRANSFORMATION
© Copyright 2015 EMC Corporation. All rights reserved.
25
Delivering Results to Your Bottom Line
FEDERATION ENTERPRISE HYBRID CLOUD
In 4
Days
In 28
Days
In
Minutes
95%
Less
25%
Saved
Fed EHC
Deployment
Times
Fed EHC
Implemented
IaaS, VMs at
Tiered Service
Levels
VM
Provisioning
Time
IT Labor
Spend
© Copyright 2015 EMC Corporation. All rights reserved.
26
Expected Results for 2015
FEDERATION ENTERPRISE HYBRID CLOUD
EMC IT
25
50%
SERVICES
CREATED
NEW VMs
PROVISIONED
Platform 2.5
IaaS
Improved
FASTER
PROVISIONING
TIME
CHANGE IN
HEADCOUNT
45X
0%
“GIVES US THE COMPETITIVE ADVANTAGE BY
ENABLING US TO FOCUS UP THE VALUE CHAIN”
© Copyright 2015 EMC Corporation. All rights reserved.
27
Delivering IT & Business Outcomes
FEDERATION ENTERPRISE HYBRID CLOUD
End User/Developer
AGILE
IT
• Any type of application development
• IT Ready for any service—XaaS
• Choice of clouds and service levels
• Brokered as well as built
• Choice of infrastructure, 3rd party integration
SIMPLE
• Service catalog
• Ease of day 2 ops—create, update, destroy
• Self-provisioned within business policy
• Transparent pricing, chargeback, SLAs
• Availability, disaster recovery, data protection
SECURE
AUTOMATED
• Protected sensitive data
• Encryption, segmentation at application/
VM granularity
• Time-to-innovate—fast app
development
• Automated multi-tier app deployment
Business Growth + Lower Cost + Minimize Risk
© Copyright 2015 EMC Corporation. All rights reserved.
28
…And Transforming You Towards “Bimodal IT”
FEDERATION ENTERPRISE HYBRID CLOUD
REDUCE COST
INNOVATE
• Private, hybrid,
public clouds
• Service oriented
• End-to-end automation
• “P & L” focused
• Financial transparency
• Self-service capabilities
• Market driven
• Broker and builder
ITaas = Agility and Lower TCO
© Copyright 2015 EMC Corporation. All rights reserved.
29
NEW
FEHC
3.1
Federation Enterprise Hybrid Cloud
FEDERATION ENTERPRISE HYBRID CLOUD
AGILE
IaaS
Broker provisioning—
vCloudAir, EMC CSP
XaaS
SIMPLE
End-User/Developer
Self Service
Full Infrastructure
provisioning
SECURE
AUTOMATED
Encrypt cloud workload
at service request—VM
encryption
Simplify full lifecycle
of complex multi-tier
applications
Secure isolation
and network microsegmentation—NSX
Extend DR, backup,
continuous availability
capabilities
Platform-as-a-Service—
Cloud Foundry
VM Performance Tier,
Backup, HA, DR
Hadoop-as-a-Service
for small or large scale
Ability to broker Public
Cloud for consumption
IT Automation
Providing Choices
Validation, simplification
through VCE factory
installation
Metering and usage
transparency
CI—Vblock, VSPEX
SDx—NSX,ViPR,vSphere
Storage—XtremIO, VNX,
VMAX3, Isilon, ScaleIO
Integrated monitoring
Integrate core customer
operational processes
Data protection—Avamar,
Data Domain, VPLEX,
RecoverPoint, DPA
© Copyright 2015 EMC Corporation. All rights reserved.
30
Federation Enterprise Hybrid Cloud
Q1 2015
1H 2015
Federation EHC 2.5.2
(DA ING only)
• End-user self-provision mission
critical apps on highly available
Tier-O storage
• Security and compliance
• Solution patch vulnerability
strategy
• RSA consulting collateral
for EHC
• Expanded Foundation Support
• ViPR 2.2 + VPLEX + XtremIO
Federation EHC 3.0
X-as-a-Service
• Extend multi-tier app services with support for
PuppetLabs for app installation and
management via application manifest
• Self-provision Big Data App with
PivotalHD + Isilon
Federation EHC 3.5
X-as-a-Service
• DevOps with Software Delivery Pipeline—
CodeStream
• Backup archive to public cloud w/CloudBoost
• Content updates for current X-as-a-service
(Chargeback for HDaaS)
Security and Compliance
• Application Micro-Segmentation support (NSX)
• Cloud VM encryption Policy Enablement
at service request
Security and Compliance
IT Automation
• EHC SW on Vblock Preconfigured from factory
• InfoBlox, ServiceNow, and PaloAlto
Network integration
• Cloud Admin Provision on ROBO with VSPEX
Blue Powered by EVO:RAIL
Foundation Support
• VMAX3 (with out DR), ScaleIO, Isilon,
VSPEX Blue
• Updates to disaster recovery capabilities
• BareMetal Provisioning
Concept
Proposed
Committed
© Copyright 2015 EMC Corporation. All rights reserved.
2H 2015
See Speaker Notes for Limitations
• Simplify security steps in applications provisioning
(OS, Apps—DB, Web, etc…)
• Compliance-as-a-Service—Automated
Compliance audit
IT Automation
• Installation, configuration, and upgrade
improvements
• Supportability tools to reduce time to triage issues
• Extend day 2 operations
• Simplified content creation and sharing
Foundation Support
• XtremIO 4, vSphere 6, CloudBoost, Avamar 7.2
• MetroPoint
• VxRack (Buzz)
31
A Strategic Partner for Your Success
Fastest Time-to-Value
Instant access to the hybrid cloud,
and data lake with industry-leading
converged infrastructure
Unified Support & Service
Seamless support and service
experience across different
Federation companies
© Copyright 2015 EMC Corporation. All rights reserved.
Best-in-Class, Together
Best-of-breed solutions from each
of the Federation companies,
engineered to work together
Choice and Flexibility
No vendor lock-in means
customer choice, confidence,
and future flexibility
32
Get Started With Modern App Development
FEDERATION ENTERPRISE HYBRID CLOUD
SERVICE CATALOG
Operational
Management
Self-Service
and Automation
Financial
Transparency
PIVOTAL
CLOUD FOUNDRY
PaaS Basic Use Case for 3rd Platform
© Copyright 2015 EMC Corporation. All rights reserved.
34
Hadoop as-a-Service
FEDERATION ENTERPRISE HYBRID CLOUD
Operational
Management
vRealize Operations
Self-Service
and Automation
vRealize Automation
VIRTUALIZED Infrastructure
SOFTWARE DEFINED STORAGE
Financial
Transparency
vRealize Business
Deploy Hadoop
clusters right from
the service catalog
Expand and
contract the size of
your clusters simply
Easily monitor the
status of your
clusters and nodes
Automate Big Data Application Provisioning
© Copyright 2015 EMC Corporation. All rights reserved.
35
…By Automating Everyday IT Tasks
MULTI-STEP MANUAL PROCESSES… INTO AUTOMATED SERVICES
Create new
policy in
Avamar
Console
Create the
new Policy
Schedule
Add new
service level
as an Avamar
Client
Create Folder
Structure in
vCenter
Activate new
Avamar
group for
backups
Add new
policies to
EHC build
profiles and
property
dictionaries
Create Backup Service
IT Administration
Create an Avamar backup
service tier integrated with
IaaS
Automated Services Delivered with a Click
© Copyright 2015 EMC Corporation. All rights reserved.
36
Day Two Operations
FEDERATION ENTERPRISE HYBRID CLOUD
Overview
• Update existing deployments to fit changing requirements
• Save frequent operations as update profile
• Minimized downtime
Capabilities
•
•
•
•
•
Scale-out/scale–in cluster
Rollback to last successful deployment
Check for compliance w/environment policies
Teardown VMs in a deployment
A timeline of all actions on a deployment is displayed
on the details page
Simplified Operations
© Copyright 2015 EMC Corporation. All rights reserved.
37
Securing Your Hybrid Cloud
FEDERATION ENTERPRISE HYBRID CLOUD
CloudLink—Data at Rest Encryption (DaRE)
Outcome
VMware NSX—Network Segmentation
• Harden East-West traffic flow
• Sensitive data is protected
• Isolation and network segmentation
at the app granular level
ISOLATION
SEGMENTATION
Use Case
• During provisioning, an IT
consumer is able
to select “data protection”
• Assign virtual network policy
to a specific Application Services
Blueprint at time of creation
or modification
E
No
Communication Path
Controlled
Communication Path
W
Delivering Peace Of Mind
© Copyright 2015 EMC Corporation. All rights reserved.
38
Hybrid Cloud Enables IT-as-a-Service
PENN WEST IMPLEMENTS HYBRID CLOUD TO DELIVER SERVICES ALIGNED WITH BUSINESS
SCOTT RIVERS
Senior ‎Manager, IT
“Hybrid cloud will enable
our IT organization to engage
in better conversations with
the business, to align our
strategic objectives with
the business, and provide
better service levels to
the business.”
Business Challenges
• Business required faster support for initiatives from IT
• IT needed to transition to IT-as-a-Service model
in order to align more closely to the business
• Needed to show the business the true cost
of initiatives
Solution
• Federation Enterprise Hybrid Cloud Solution
Results
Company
Information
• Large conventional oil and natural
gas producer
• Founded in 1979
• Based in Calgary, Alberta
© Copyright 2015 EMC Corporation. All rights reserved.
• Federation Enterprise Hybrid Cloud implemented
at Penn West in only four days
• Ability to quickly provision services and show true
costs, so the business can deliver on their
expedited process
• Able to focus on developing strategic services, rather
than solely infrastructure
39
Hybrid Cloud Creates Business Value
ENERGY FUTURE HOLDINGS DELIVERS SERVICES TO THE BUSINESS AND REDUCES IT SPEND
PAUL REYES
Vice President of IT
Infrastructure
“We’ve standardized on
technology that enables
us to automate a lot of
those manual processes that
took six months to deploy.
Now we can provision
virtual machines in less
than a week.”
Business Challenges
• Inability to provide services at the speed business desired
• Large, fragmented IT environment produced increased
hardware management and outsourcing costs
• IT needed to transition to IT-as-a-Service model to provide
more value back to the business and reduce costs
Solution
• Federation Enterprise Hybrid Cloud Solution
Results
Company
Information
• Dallas-based electric utility company
• 1.7 million residential and business
customers in TX
© Copyright 2015 EMC Corporation. All rights reserved.
• Reduced VM provisioning time from six months to less
than a week
• Delivered valuable services to the business via self-service
catalog where end-users get on-demand access without
IT interaction
• Tripled full-time employee headcount while simultaneously
reducing total labor costs by 25%
40
Hybrid Cloud Meets IT Demand Of Students
UNIVERSITY OF NORTH TEXAS EXTENDS SERVICES FOR STUDENTS TO THEIR MOBILE DEVICES
RAMA DHUWARAHA
CTO, University
of North Texas
“The entire hybrid cloud
implementation, with the help
of the EMC Tiger Team, was
completed in about 28 days.
We never imagined it could
be done in just four weeks.”
Business Challenges
• IT could not deliver infrastructure fast enough
to each college within the university’s system
• Infrastructure that was delivered failed to meet requirements
• Fragmented environment with each college running
own IT infrastructure
Solution
• Federation Enterprise Hybrid Cloud Solution
• Vblock with VMAX3
Results
Company
Information
• Provides educational services to over
36,000 students
• 99 Bachelor’s, 83 Master’s, and 26
Doctoral programs
© Copyright 2015 EMC Corporation. All rights reserved.
• Federation Enterprise Hybrid Cloud environment
implemented and deployed in just 28 days
• Delivering Infrastructure-as-a-Service, Windows, Linux,
and custom VMs, to all colleges at tiered service levels
(Bronze, Silver, Gold, Platinum) in minutes
• Able to deliver mobile services to entire student body,
improving their day-to-day experience
41
EMC IT
IMPROVING BUSINESS AGILITY AND COMPETITIVENESS WITH FEDERATION ENTERPRISE HYBRID CLOUD
MIKE NORRIS
VP, EMC IT Cloud
Platform Service
“Hybrid cloud is the future
of IT, and EMC is validating
this trend today. The benefits
show how IT can apply
hybrid cloud to ramp up
service delivery while
reducing costs.”
Business Challenges
• Enable business to respond faster to changing markets
• Extend private cloud to hybrid cloud
• Achieve new levels of IT resource elasticity
and efficiency
Solution
• Federation Enterprise Hybrid Cloud Solution
Results
Company
Information
• A global leader delivering IT infrastructure
and Information Technology-as-a-Service
(ITaaS)
• 60,000 employees
© Copyright 2015 EMC Corporation. All rights reserved.
• Enabled IT-as-a-Service operating model
• Reduced storage provisioning from two hours
to five minutes
• Improved IT agility, freeing IT staff for more
strategic projects
• Achieved ability to move workloads between private and
public cloud environments
42
Hybrid Cloud Repositions IT-as-a-Service Broker
HEALTHCARE COMPANY ENABLES FASTER AND MORE EFFICIENT GO-TO-MARKET CAPABILITIES
JOE ROSTOCK
Chief Technology Officer
“EMC and its federation of
companies—VMware, Pivotal,
RSA—allow us to do what we
do as a business in ways that
we couldn't before.”
Business Challenges
• Developing a consistent experience for the IT environment
• Need to allow for faster, elastic provisioning of resources
• Provide operational efficiencies to reduce costs and provide
agility to respond to the business faster
Solution
• Hybrid Cloud built upon
– vCloud Enterprise Suite
– EMC VNX
Results
Company
Information
A leading provider of data-driven
technology for healthcare that delivers
improvements in point of care.
© Copyright 2015 EMC Corporation. All rights reserved.
• Improved end-user experience through delivery of a
self-service catalog for IT services while simultaneously
maintaining SLA’s
• Enabled faster and more efficient go-to-market capabilities
• Ability to place workloads in either private or public clouds and
migrate between them to maximize application performance
• Positioned IT as a service provider, poised to deliver anything
as-a-service to the business in the hybrid cloud model
43
Hybrid Cloud Automation With vCloud Air
COLUMBIA SPORTSWEAR UTILIZES HYBRID CLOUD TO EXPAND CRITICAL APPLICATIONS
SUZAN PICKETT
Manager Systems
Engineering
“With the Hybrid Cloud
solution, Columbia Sportswear
now has the confidence to
migrate workloads into a hybrid
cloud service and know that we
are going to get the same
performance and high
availability that we have
on-premises today.”
Business Challenges
• 100% virtualized and looking to automate and deliver self-service
catalogs to the users
• Migration of critical workloads to appropriate cloud infrastructure
• Drive adoption of the private and public cloud offerings in Dev/Test
environments by offering on-demand resources
to developers
Solution
• Hybrid Cloud built upon
– EMC VMAX 40k’s + 20k’s
– VMWare vCloud Air and vCAC
– 2 VCE Vblock 700's
– Data Domain + RecoverPoint
Results
Applications
SAP ERP, Cisco Unified Communications
Manager, Microsoft SQL Server, Microsoft
Exchange, Microsoft SharePoint, BizTalk
© Copyright 2015 EMC Corporation. All rights reserved.
• Self-service catalog gives developers flexibility to spin up systems
when they want it and how they need it, without calling IT
• vCloud Air public cloud delivers the same high performance and
availability as on-premises EMC platform allowing
for scalability
• Moving Tier 3/4 workloads to the public cloud and expanding
mission critical applications on the on-premises gear
44
ITaaS, PaaS Automate Delivery To Business
HEALTHCARE COMPANY INCREASES AGILITY TO KEEP PACE WITH GROWTH
RYAN BLANCE
Director, Infrastructureas-a-Service, Design
“Today we can deploy VMs
through a portal that’s used
by the infrastructure as a
service delivery team. Our
goal is to open it up to our
customers so that we can
get out of their way and
they can do business.”
Business Challenges
• Unstable IT platform could not support immense
company growth
• Difficult to manage IT environment included teams
working in vertical silos
• Managing frequent updates and detecting operability
issues was difficult
Solution
• VCE Vblock • EMC RecoverPoint • EMC Data Domain
Results
Applications
• Electronic medical records and claims
administration
• J.D. Edwards financials and human
resources
© Copyright 2015 EMC Corporation. All rights reserved.
• Redefined IT organization to highly matrixed environment
that can share knowledge and deliver
Infrastructure-as-a-Service
• Improved design, delivery, and operational processes
• Improved efficiency and provided the ability to right-source
application workloads
• Increased agility to meet demand, focus on optimization,
and build a self-service portal on an internal private cloud
45
Federation Enterprise Hybrid Cloud Evolution
ACME Stock Trading
(A Typical Platform 2 Application)
WEB TIER
PREVIEW
FEHC
3.5
Jane
(A Typical Platform 2 Developer)
FUTURE
APP TIER
DATABASE TIER
STORAGE
© Copyright 2015 EMC Corporation. All rights reserved.
COMPLETE APPLICATION LIFECYCLE MANAGEMENT &
CONTINUOUS DELIVERY WITH VMWARE CODE STREAM
46
Always on XaaS
DAY 2: MODIFY DATA PROTECTION AS WORKLOAD REQUIREMENTS EVOLVE
1
2
Automate end-to-end DR
(failover and failback)
VM
VM
3
VPLEX for near zero RTO/RPO
and transparent workload
mobility between sites
VM
RecoverPoint Replication across
unlimited distances for Point-inTime recovery
DEPLOY FED EHC
TO MULTIPLE SITES
PREVIEW
FEHC
3.5
4
Avamar/Data Domain—optimized
daily backup, without data ever
leaving Vblock and offsite copies
without security risk of tapes/truck
VM
VM
ACTIVE WORKLOADS
ON BOTH SITES
BACKUP POLICIES
TRAVEL WITH VMs
VM SITE AFFINITY
SITE 1
© Copyright 2015 EMC Corporation. All rights reserved.
ACTIVE/ACTIVE
SITES
SITE 2
47
Federation Enterprise Hybrid Cloud + VIO
FEDERATION ENTERPRISE HYBRID CLOUD
EMC Cloud
Service Providers
SERVICE CATALOG
VMware
Integrated
OpenStack
Operational
Management
Self-Service
and Automation
PREVIEW
FEHC
3.5
Financial
Transparency
VIRTUALIZED Infrastructure
Accelerated Deployment
Converged Infrastructure
© Copyright 2015 EMC Corporation. All rights reserved.
BYO
48