IT Redefined EMC’s IT TRANSFORMATION

IT Redefined
EMC’s IT TRANSFORMATION
© Copyright 2014 EMC Corporation. All rights reserved.
1
EMC IT’s Mission And Vision
Mission
To be the trusted advisor and enabler of
choice, creating competitive advantage
and accelerating business outcomes for
EMC
Vision
An Agile, Contemporary and Innovative
“IT as a Service” organization driving to
the 3rd Platform and enabling EMC to be
a world class Software-Defined
Enterprise
© Copyright 2014 EMC Corporation. All rights reserved.
2
The Genesis Of IT Transformation
THE CFO’S VIEW
OF IT
THE BUSINESS’
VIEW OF IT
• An Expense To Cut
• Too SLOW
• Run Rate Budgeting
• Too EXPENSIVE
• Regulated Monopoly
• Too RESTRICTIVE
• “Keep The Lights On”
• To BE AVOIDED!!
The IT Predicament
Legacy Blues
Complexity & Fragility
Losing Control
100% Reactive
Are We Relevant?
© Copyright 2014 EMC Corporation. All rights reserved.
3
REDEFINE IT
Bridge The Gap From 2nd To 3rd Platform
Reduce OpEx
Invest in New Model
Current State
Target State
© Copyright 2014 EMC Corporation. All rights reserved.
4
Third Platform Trends
MOBILE
CLOUD
BIG DATA
SOCIAL
Outstanding User
Experience
Scalable
Variety, Volume, &
Velocity
Engaging
Employees, Business
and Customers
Secure Access
Any device
© Copyright 2014 EMC Corporation. All rights reserved.
Elastic
Ubiquitous access
Predictive Analytics
Share ideas and
experiences
5
Increasing Business Expectations
IT Technology Eras
Mainframe
1st Platform
Client-Server
2nd Platform
Mobile-Cloud
3rd Platform
Widening
Gap
The exponential
increase in
business demand
is unsustainable
for IT
Business
Expectations
Ability of
IT to
Deliver
Steady IT
Budgets
$
$
$
$
$
$
* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”
© Copyright 2014 EMC Corporation. All rights reserved.
6
Getting Ahead Of The Curve
IT Technology Eras
Mainframe
1st Platform
Client-Server
2nd Platform
Mobile-Cloud
3rd Platform
IT at the
Speed of Business
Business
Expectations
Ability of
IT to
Deliver
Steady IT
Budgets
$
$
$
$
$
$
* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”
© Copyright 2014 EMC Corporation. All rights reserved.
7
EMC’s Growth Curve
2014
5 Year $20.8B Investment In Leading Technology
2013
2009-2013
R&D $11.5B
M&A $9.3B
CLOUD,
BIG DATA,
& TRUST
2011
2009
BIG DATA
2006
2004
2003
AND BEFORE
ENTERPRISE
STORAGE
CLOUD & VIRTUAL
INFRASTRUCTURE
© Copyright 2014 EMC Corporation. All rights reserved.
TRUST
CONVERGED
INFRASTRUCTURE
8
EMC IT At A Glance
2004
2013
EMC REVENUE
$8.23B
$23.2B
EMC EMPLOYEES
24,000
60,000
2,000
11,000
1 PB
22 PB
0%
94%
5
5
~400
~500
OS IMAGES
TOTAL INFORMATION
OS IMAGES VIRTUALIZED
DATA CENTERS
MANAGED APPLICATIONS
© Copyright 2014 EMC Corporation. All rights reserved.
9
Organizational Model - Contemporary IT
CONSULTATION. IDEATION. INNOVATION.
BUSINESS
C L I E N T
DEMAND
E X P E R I E N C E
DIGITIZATION & AUTOMATION
SERVICE PORTFOLIO MANAGEMENT
CLOUD
PLATFORMS
3rd
DATA
S ECUR ITY SBIG
E R V I C E S PLATFORM
ENT ER PR IS E
APPS
A P P DEV
SAAS
CONSUMER
SERVICES
ON-DEMAND SERVICES
© Copyright 2014 EMC Corporation. All rights reserved.
10
Contemporary IT Benefits
Hybrid Cloud
Consumption
Based
Mobile First
Elastic Supply
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11
Transformation Framework
Modernize the
Application
Portfolio
APPLICATION
TRANSFORMATION
Upgrade the End
User Experience
A pplication Fabric
Enable Modern
Third Platform
Applications
C loud Fabric
Standardize,
Virtualize and
Consolidate
Transition to
Software Defined
Infrastructure
OPERATING MODEL
TRANSFORMATION
User Portal
D ata Fabric
2 nd P latform
Existing A pps
3 rd P latform
New A pps
INFRASTRUCTURE
TRANSFORMATION
LEGA CY
HYBRID
PUBLIC
© Copyright 2014 EMC Corporation. All rights reserved.
PRIVA TE
New
Roles
Service
Catalog
Policy
Engine
Orchestration
Engine
Package IT for
Business
Consumption
Transform People
and Processes for
ITaaS
Agile
Processes
Re-engineer IT
Financial Management
for Cloud
Metering
Engine
12
Our Goal: A Well Run Hybrid Cloud
Multi-Device Workspace (Mobile)
Software-Defined
Data Center
Policy-Based Management
Cloud
Automation
Cloud
Operations
Cloud
Business
Abstract, Pool, Automate
Compute
Hybrid
Cloud
Network
Storage
VMware vCHS
Private
Cloud
© Copyright 2014 EMC Corporation. All rights reserved.
Public
Cloud
13
Our Cloud Infrastructure Journey
% VIRTUALIZED
Infrastructure Focus
Applications Focus
75%
Business Focus
94%
50%
35%
15%
IT-Owned Applications
2004-08
© Copyright 2014 EMC Corporation. All rights reserved.
Virtualize Mission
Critical Applications
IT-As-A-Service
2009-11
2012-13
14
Infrastructure Evolution
2004
2008
2010
2012
Dedicated
Consolidated
Shared
Cloud
Physical & Virtual
Virtual First
Dynamic Capacity
Converged Infrastructure
Automation
• Consolidated SANs
• SPARC centric
• Project based
delivery & design
• Siloed organization
• Tiered & shared
virtualized servers &
SANS
• X86 standard
• Project driven
• Siloed organization
• Multi-tenant virtual
hosting platform
• MC application
transformation
• Capex & Opex savings
• Converged organization
• Service catalogue
- Self & Auto IT
• Service & utility focused
organization
• Cost transparency
© Copyright 2014 EMC Corporation. All rights reserved.
15
Infrastructure Evolution
2010
2012
2014+
Shared
Cloud
SDDC
Dynamic Capacity
Converged Infrastructure
Automation
ITaaS
• Multi-tenant virtual
hosting platform
• MC application
transformation
• Capex & Opex savings
• Converged organization
© Copyright 2014 EMC Corporation. All rights reserved.
• Service catalogue
- Self & Auto IT
• Service & utility focused
organization
• Cost transparency
• Software Defines Storage
• Virtual Networking &
Security
• Full charge back
• Integrated Network team
• Formal Automation team
SDDC:
All infrastructure
is virtualized and
delivered as a
service.
Policy driven
automation will
manage
configuration and
provisioning,
consumable
by APIs.
16
Software-Defined Data Center (SDDC)
Abstract, Leverage, Pool, Automate
Virtualization Software
vSphere
Software
Defined
Compute
ViPR
Software
Defined
Storage
NSX
Software
Defined
Network
vShield
Software
Defined
Security
ABSTRACT, LEVERAGE INTELLIGENCE
Server
Storage
Network
Security
Physical Hardware
© Copyright 2014 EMC Corporation. All rights reserved.
17
Our SDDC Strategy
vCloud Automation Center
Log
Insight
Adm in Portal
3
PLATFORM
OS
OS
OS
OS
VM
VM
VM
VM
APPS
2
PLATFORM
APPS
vCenter
Operations
Manager
End-User Portal
ITSM
ITBM Enhanced
C hargeback
Infrastructure as a Service
Database as a Service
Enterprise Platform as a Service
Object Storage as a Service
vCHS
Integrated Provisioning, Backup, DR, HA, and Security
vSphere
VMware NSX
BL O CK
FI LE
O BJECT/
HDFS
EMC SRM
© Copyright 2014 EMC Corporation. All rights reserved.
18
ePaaS
Improving Agility For Application Developers With PaaS
Challenge
 Resource intensive and lengthy process for creating application
development environments.
 Configuration inconsistencies lead to instability and inability to scale
cost-effectively
 Businesses require increasing agility and sourcing around IT to get it
Solution
 Deploying Platform as a Service solution using VMware operations
and automation tools, Puppet, and Vblock
 Flexible in deployment across private and public clouds
Results
 Deployments will be with in an hour instead of weeks
 Payback of operational and capital costs within 1 year
© Copyright 2014 EMC Corporation. All rights reserved.
19
The ePaaS Platform Leverages SDDC
vFabric
Application
.ne t
Application
Monitoring
GemFire
vC O
Cloud
Portal
e PaaS
Brok e r
Puppet
Labs
Hype ric
IPAM
vC O
Cloud CMDB
O rde r Mgmt
© Copyright 2014 EMC Corporation. All rights reserved.
vCO PS
Cloud Fabric
Com pute
Storage
Ne twork ing
vSphe re
VAAI/VASA
vShie ld/NSX
Se curity
EMC SR M
Back up
vBlock - Powe red by Intel ® Xeon®
Proce ssor Technology
20
It’s NIGHT And DAY Different
© Copyright 2014 EMC Corporation. All rights reserved.
4 Months to Deploy
Less Than a Day
2 ½ Months Design Time
1 Hour
600 Man-Hours
0 Man-Hours
Ad Hoc
Standardized
Complex to Support
Simple to Support
21
Durham Cloud Datacenter
© Copyright 2014 EMC Corporation. All rights reserved.
•
100% Virtualized
•
20,000 Sq. Ft. (expandable to 30,000 Sq. Ft.)
•
Durham And Hopkinton Primary Sites
•
Single Datacenter Operating System
•
VCE Vblock Reference Architecture
•
Cloud-Scale Federation—Data, Applications
•
Runs EMC’s Mission Critical Applications
•
Zero Data Loss Business Continuity
•
Data Deduplication—At Source And Target
22
Data Center Migration
From Westborough To Durham
•
350 Applications
•
2,000+ Virtual Machines
•
6+ Petabytes of Data
•
Migrated over the network
•
Enabled by EMC and VMW
•
•
Westborough, MA
SVM
Durham, NC
SRM
SVM
SRDF/A
EMC SRDF, VPLEX
VMware Site Recovery Manager,
Storage vMotion
© Copyright 2014 EMC Corporation. All rights reserved.
23
Enterprise DR Strategy
Multi-Site Remote Replication
Primary
Hopkinton, MA
R22
SRDF/A
R11
Bunker Site
Franklin, MA
SRDF/A
600 Miles
R21
Bunker Site
Research Triangle Park, NC
© Copyright 2014 EMC Corporation. All rights reserved.
SRDF/S
10 Miles
R21
WAN
SRDF/A
SRDF/S
10 Miles
R11
600 Miles
R22
Primary
Durham, NC
Tie r 1 Hopkinton Primary
Tie r 1 Durham Primary
24
Monitoring & Securing The Cloud
GLOBAL COMMAND CENTER
CRITICAL INCIDENT RESPONSE CENTER
• State-Of-The-Art Infrastructure Management Tools
• Monitoring & Remediating Security Events
• Remotely Manage EMC’s Highly Virtualized Global
Data Centers
• Preemptive Cyber Threat Intelligence
• Leverages EMC & VMware Tools
• Advanced Tools, Tactics, & Analytics
• Highly Skilled Security Analysts
• Follow The Sun (24x7x365) Model
• Leverages RSA Security Technology
© Copyright 2014 EMC Corporation. All rights reserved.
25
Benefits Of Cloud Transformation
Infrastructure Focus
90
Days
80
Days
60
Days
Application Focus
Operations Focus
42%
40
Days
30
Days
25%
40%
7
Days
23%
20%
20%
2004-08
© Copyright 2014 EMC Corporation. All rights reserved.
~1
Day
21%
2009-11
Percentage of IT
Spend On New
Capabilities versus
Keeping the Lights On
Approximate Time To
Provision Application
Environments
2012-13
26
EMC IT Transformation Results
94%
95%
MISSION CRITICAL
OS IMAGES
APPLICATIONS
VIRTUALIZED
$157M
C A P E X
S AV I NGS
( A V O IDA N C E )
VIRTUALIZED
$212M
O P E X
SAVINGS
(INFRASTRUCTURE)
FL AT
IN FR AST R UC T UR E
HEADCOUNT EXPENSE
* Infrastructure OPEX savings we re $212M, $146M of which we re re invested in new application capabilities, $66M was re turned to the CFO
© Copyright 2014 EMC Corporation. All rights reserved.
27
Transformation Framework
Modernize the
Application
Portfolio
APPLICATION
TRANSFORMATION
Upgrade the End
User Experience
A pplication Fabric
Enable Modern
Third Platform
Applications
C loud Fabric
Standardize,
Virtualize and
Consolidate
Transition to
Software Defined
Infrastructure
OPERATING MODEL
TRANSFORMATION
User Portal
D ata Fabric
2 nd P latform
Existing A pps
3 rd P latform
New A pps
INFRASTRUCTURE
TRANSFORMATION
LEGA CY
HYBRID
PUBLIC
© Copyright 2014 EMC Corporation. All rights reserved.
PRIVA TE
New
Roles
Service
Catalog
Policy
Engine
Orchestration
Engine
Package IT for
Business
Consumption
Transform People
and Processes for
ITaaS
Agile
Processes
Re-engineer IT
Financial Management
for Cloud
Metering
Engine
28
Transforming Into A Service Provider
A NEW IT
ENABLING
DNA, SKILLS, ROLES
BUSINESS MODEL
TECHNOLOGY
& ORGANIZATION
Service Oriented
Private, Hybrid, Public Cloud
“Front Office” Capabilities
Market Driven
End-To-End Automation
Service Accountabilities
“P & L” Focused
Financial Transparency
Technology Breadth
Broker & Builder
Self-Service Capabilities
Industrialized Operations
© Copyright 2014 EMC Corporation. All rights reserved.
29
Winning The Business with IT-As-A-Service
Transforming ourselves into a competitive service provider
Original State
Target State
Project mindset
Consumption mindset
Costing
Service-based pricing
Best effort service
Clear service level
expectations
Fielding requests
Selling capabilities
Operating like a
bureaucracy
Operating like a business
Optimizing IT Production for Business Consumption
© Copyright 2014 EMC Corporation. All rights reserved.
30
IT Funding Moving From Flat Tax To
Metered Chargeback
OLD WAY
All Units Charged Flat Tax, Little Transparency
NEW WAY
All Units Charged Pay-As-You-Go, Transparency
PRIVATE CLOUD
Separate IT Silos For Each Unit
Inflexible, Inefficient IT
© Copyright 2014 EMC Corporation. All rights reserved.
Pooled IT Resources
Dynamic, Agile, Efficient
31
IT-As-A-Service Attributes
CONSUMPTION
SELF
PROVISIONED
FUNDED
T R A N S P A R E N T
AUTOMATED
P R I CI N G
DE P L O Y ME NT
AND SERVICE LEVELS
BROKERED
BUILT-IN
SECURITY AND GRC
S
T
A
© Copyright 2014 EMC Corporation. All rights reserved.
N
AS WELL AS BUILT
D
A
R
D
SERVICES
I
Z
E
D
32
IT-As-A-Service Framework
User Experienceas-a-Service
Softwareas-a-Service
Platformas-a-Service
Infrastructureas-a-Service
© Copyright 2014 EMC Corporation. All rights reserved.
VIRTUALIZED
DESKTOPS
MISSION
CRITICAL
CHOICE
COMPUTING
Pervasive Mobility
P U B L I C
Line of Business
Applications
A P P L IC AT IO N S
BAaaS/
BIG DATA
C LO U D
SaaS
OFFERINGS
APPLICATION
INTEGRATION
C L O U D
MOBILE
APP PLATFORM
Enterprise AppStore
PRI VATE
CLOUD
S c a l a b l e , E x t e n s i b l e , Tr u s t e d
33
Infrastructure-As-A-Service Portfolio
ENGINEERING
LABS
LAB
-AS-A-SERVICE
TRY & BUY
CLOUD
SERVICES
BUSINESS & IT
MANAGED
HYBRID
SOLUTIONS
VIRTUAL
SERVERS
SERVICE
PROVIDER
HOSTING
WEB
SERVERS
EMC IT cloud9
SERVICE LEVELS
© Copyright 2014 EMC Corporation. All rights reserved.
• Provision Time
• HA/DR
• RTO
• RPO
• Change Control
• Compliance
MANAGED
HOSTING/
STORAGE
• Monitoring
• Management
34
infinIT Service Portal
Enabling Informed Business Consumption
Single Entry Point
Browse And Search
Rich User Interface
Product Overview
Mobile-Enabled
View Specs
Self-Service
Compare Models
Visibility To
Order Status
How-To’s, SLAs, FAQs
Community Support
Embedded Policies
© Copyright 2014 EMC Corporation. All rights reserved.
35
Cloud Management, Automation, Orchestration
vCloud Automation
Center
On-Demand, Self
Service access to IT
Services
© Copyright 2014 EMC Corporation. All rights reserved.
Cloud
Operations
Cloud
Business
vCenter Operations
Management
vCenter Log Insight
Govern and manage
cloud services as a
IT Business
critical
element of
running IT like
a
Management
Suite
business.
Integrated
performance, capacity
and configuration
management
 Financial
transparency
Cost
modeling and
for IT
 reporting
Industry norms
Services
 Prescriptive
guidance
36
Transformation Framework
Modernize the
Application
Portfolio
APPLICATION
TRANSFORMATION
Upgrade the End
User Experience
A pplication Fabric
Enable Modern
Third Platform
Applications
C loud Fabric
Standardize,
Virtualize and
Consolidate
Transition to
Software Defined
Infrastructure
OPERATING MODEL
TRANSFORMATION
User Portal
D ata Fabric
2 nd P latform
Existing A pps
3 rd P latform
New A pps
INFRASTRUCTURE
TRANSFORMATION
LEGA CY
HYBRID
PUBLIC
© Copyright 2014 EMC Corporation. All rights reserved.
PRIVA TE
New
Roles
Service
Catalog
Policy
Engine
Orchestration
Engine
Package IT for
Business
Consumption
Transform People
and Processes for
ITaaS
Agile
Processes
Re-engineer IT
Financial Management
for Cloud
Metering
Engine
37
Oracle 11i E-Business Suite Re-platform
SINGLE GLOBAL
INSTANCE ORACLE 11i
E-BUSINESS
SUITE
80K
I O P S
70+
APPLICATION
TIERS
8.8 BILLION
R O W S O F DATA
12TB
DATA B A S E
52M
10g R2
PER DAY
DATABASE
TRANSACTIONS
ORACLE
Note : Based on EMC IT internal e stimates
© Copyright 2014 EMC Corporation. All rights reserved.
38
Mission Critical Application On Vblock
BEFORE
Sun Fire E25K
UltraSPARC IV
224 Cores
80% CPU Utilization
Solaris 10
Symmetrix DMX-3
AFTER
10X
VCE Vblock
PERFORMANCE
Intel Nehalem
$7128 Cores
MILLION 10%
SAVED
CPU Utilization
VMware – Linux
60%
Symmetrix
PRODUCTIVITY
GAINS VMAX
Note : Based on EMC IT internal e stimates
© Copyright 2014 EMC Corporation. All rights reserved.
39
SAP Mission Critical Applications
Fully Virtualized On Vblock
SAP Applications
Database
© Copyright 2014 EMC Corporation. All rights reserved.
MONITORING
MANAGEMENT
Application Integration
Cloud (AIC)
TRANSFORMATION
ADAPTERS
RELIABLE MESSSAGING
WEB SERVICES
INTEGRATION
BATCH
DATA FABRIC
SOA
GOVERNANCE
50+ LEGACY SYSTEMS
Legacy Applications
ERP CENTRAL
COMPONENT
BUSINESS PLANNING
& CONSOLIDATION
SUPPLY CHAIN
MANAGEMENT
SUPPLIER
RELATIONSHIP
MANAGEMENT
BUSINESS
WAREHOUSE
FINANCIAL SUPPLY
CHAIN MANAGEMENT
ORACLE NON-RAC
SQL SERVER
40
Application Integration Cloud
Integrate Across All EMC Applications
SaaS
Platforms
Common
Data Model
Monitoring &
Management
Partners
Social
App Server
APPLICATION
vFabric
INTEGRATION
CLOUD
Data Fabric
Mobile
EMC
PRIVATE
CLOUD
Enterprise Applications
ERP
© Copyright 2014 EMC Corporation. All rights reserved.
Integration,
Batch, Web Services
CRM
Data
Warehouse
Legacy
Apps
New
Apps
41
Prepare For The Third Platform
BILLIONS
OF USERS
MILLIONS
OF APPS
HUNDREDS OF MILLIONS
OF USERS
MILLIONS
OF USERS
© Copyright 2014 EMC Corporation. All rights reserved.
TENS OF THOUSANDS
OF APPS
THOUSANDS
OF APPS
42
Third Platform Apps in the Enterprise
Outstanding Consumer-grade Experience
delivered by:
• Mobile-first apps
• With embedded social capabilities
• Built on a ‘Platform as a Service’ cloud model
• Leveraging Deep Analytics for real-time
decision making and predictive actions
© Copyright 2014 EMC Corporation. All rights reserved.
43
Third Platform Convergence
IT as a Service
Business Analytics
as a Service
Application Integration
Cloud
EMC Connected Proactive
Services (ECPS)
AGILITY
Pervasive Mobility
SAP Apps
EMC MOBILE
© Copyright 2014 EMC Corporation. All rights reserved.
Social Business
INSIDE EMC
44
Bi g Data Analytics
Tools &
Consulting
DATA
SCIENTIST
COLLABORATION
TRAINING
PREDICTIVE
Analytics
DEVELOPMENT
DATA
Data Governance
QUALITY
TRANSACTIONAL
D A T A
© Copyright 2014 EMC Corporation. All rights reserved.
MACHINE
D ATA
VISUALIZATION
REPORTING DASHBOARDS
TEXT
PLANNING /
WHAT-IF
ANALYTICS
STRUCTURED
Big Data Platform
Data Sources
SOLUTION DESIGN/
UNSTRUCTURED
MASTER DATA
MANAGEMENT
SOCIAL
EXTERNAL
DATA
INTEGRATION
OTHERS
45
Big Data Vision And Strategy
1. CONSOLIDATE
2. LIBERATE
3. CLOSE THE LOOP
Enterprise Data Lake
Business Analytics As A Service
Predictive Enterprise
Structured And Unstructured
DIY Business Analytics
Business Process Integration
Batch and Real-time Updates
IT Consulting and Data Scientists
Business Process Optimization
Agile Process & Tools
Big Data Infrastructure
Analytics Engines
Big Data Enabled Apps
Analytic Productivity Platform
2010
© Copyright 2014 EMC Corporation. All rights reserved.
2011
2012
2013
2014
46
BAaaS Reference Architecture
Solution
M anager
HANA
BO BJ
SQL Fire
SAP
O BIEE
GP DB/HD
G P D B/HD
CRM
Machine
Data
Global
DW
A nalytic
Workspace
T ableau
Reporting Tool
A
G nalytic
P D B/HD
Workspace
SA S Visual
A nalytics T ool
A
G nalytic
P D B/HD
Workspace
Local Data
Machine Data
Data Sources
V isual
E xplorer
SAP
BW
Master Data
BAaaS
Data
Integration
© Copyright 2014 EMC Corporation. All rights reserved.
Data
Warehouse
M SFT
Reports
BAaaS
SA S
A nalytics
R + M adlib
– Self-Service Analytics on a
Unified Analytical Platform
– Analytical Workspaces for
Business Enablement
– Structured and
Unstructured Data
– Scale-out platform with
in-memory enablement
– Data integration and Data
Quality
– Flexibility of Analytical
Tools
– Advanced Data Scientist
Services
Analytics
Tools
47
BAaaS Use Cases
BUSINESS
CORPORATE QUALITY
Disk
Reliability
IT
Global
Global
Command
Command
Center
Center
Incidents
Incidents
© Copyright 2014 EMC Corporation. All rights reserved.
SALES
SALES
Maintenance
Renewals
SECURITY
Critical
Incident
Response
Center
MARKETING
Shark Weeks
and Cross-Sell
CUSTOMER
EMC
Connected
Proactive
Services
48
Preparing Our People
AGENTS
OF CHANGE
BRIDGE
THE SILOS
IT
AS-A
BROKER
NEW
MULTI-
NEW
FAMILIES
AGILE
& ROLES
JOB
© Copyright 2014 EMC Corporation. All rights reserved.
FACETED &
SKILLS
49
EMC Proven Professional Certifications
CLOUD
ARCHITECT
DATA CENTER
ARCHITECT
DATA
SCIENCE
http://education.emc.com/cis
© Copyright 2014 EMC Corporation. All rights reserved.
50
IT Transformation Roles And Skills
TRADITIONAL ROLES
SYSTEMS
ADMIN
STORAGE
ADMIN
BACKUP &
RECOVERY
ADMIN
© Copyright 2014 EMC Corporation. All rights reserved.
NETWORK
ADMIN
NEW ROLES
SECURITY
CLOUD
ARCHITECT
CLOUD
ADMIN
CLOUD
CAPACITY
PLANNER
SVC
MGMT
CLOUD
SECURITY
51
EMC IT Proven
www.emc.com/emcitproven
© Copyright 2014 EMC Corporation. All rights reserved.
52
Appendix
© Copyright 2014 EMC Corporation. All rights reserved.
53
EMC IT Strategy
The Playing Field
Client
Computing
(EUC)
Apps
IT Innovation and
Data
Stack
Platform
Enterprise
LOBs
Employees
Customers
© Copyright 2014 EMC Corporation. All rights reserved.
54
Four Customers Of EMC IT
One External & Three Internal
EMC CUSTOMERS
THE ENTERPRISE
LINES OF BUSINESS
EMPLOYEES
CREDIBLE
IT PEERS
INTEGRITY &
AVAILABILITY
AGILITY &
CHOICE
PRODUCTIVITY &
EXPERIENCE
Characteristics
Characteristics
Characteristics
Characteristics
Thought leadership through
EMC IT Proven and IT’s journey
of transformation to best-run
software defined enterprise
Robust industrialized operation
at scale. Innovate and adapt to
new business models while
governing corporate data
Enable platform for
co-developing products and
apps, and for driving rapid
experimentation and innovation
Enable consumer grade
experience. Enhanced
productivity through collaboration
platforms and mobile applications
Priorities
Priorities
Priorities
Priorities
High Availability
C ompliance
Security
C ritical Business Process
Support
• C ross BU Optimization
•
•
•
•
•
•
•
•
•
Agility
Robustness
C ost savings/avoidance
Revenue generation
Business productivity
Examples
•
•
•
•
IT Transformation Playbook
IT as a Service
Software Defined DC
Platform as a Service
© Copyright 2014 EMC Corporation. All rights reserved.
•
•
•
•
Examples
•
•
•
•
Propel
C RM
Master Data
EMC .com
Rapid Experimentation
Speed and Agility
Platforms for Innovation
C ompetitive SLAs and cost to
external providers
Examples
•
•
•
•
•
BAaaS
HR Transformation
EC PS
ePaaS
Salesforce.com
• Experience
• Anytime/Anywhere/Anyway
access to enabling services
• Ease of Use, Simple &
Scalable
Examples
•
•
•
•
•
Mobility
Desktops/Laptops
VDI as-a-Service
Sync/Share
Apps
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IT Innovation Stack
Separating Client Experience, Apps and Platforms
Client
Experience
Apps &
Data
Platform
Enable productivity by providing independence to use any device,
anywhere, anytime – Secure access via Smartphones, Tablets, PCs,
Desktops, VDIs, Internet/WiFi, Internet of Things and all supported Operating
Systems and Browsers; “Day in a life” delightful experience
Enable business processes and value-added functionality through
applications and data – Mobile Apps, Web & Desktop Apps and Server
Applications, Data as Information and Insight, Data as a service
Enable infrastructure to store, manage, secure, access and analyze –
Servers, Network, Storage, Private, Public and Hybrid Cloud, Encrypted
and/or Secured Data and Big Data
A dapted from CEB Future of C orporate I T and Strategy documents
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EMC’s IT
TRANSFORMATION
© Copyright 2014 EMC Corporation. All rights reserved.
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