Transforming File & Unstructured Data Into Business Value EMC CONFIDENTIAL—INTERNAL USE ONLY 1

Transforming File & Unstructured
Data Into Business Value
EMC C O NFIDENTIAL—INTERNAL USE ONLY
Agenda For File & Unstructured Data
Macro Trends
Customer Challenges
EMC’s Approach & Why EMC
Next Steps
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The Big Bang
of Information
Starting from the dawn of civilization,
humankind generated five exabytes of data.
Today, we produce five exabytes every 10 minutes.
More than 80% of which is unstructured data.
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More than 80% of Corporate
Information is Unstructured
INTERNAL FILES
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Unstructured Data does not have a
predefined data model and is not
organized in a pre-defined manner
EXTERNAL FILES
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Challenges: Ungoverned & Unprotected Data
Is A Liability & Underutilized Asset
Data Locked
In Silos
Lots of Data
01101010111100
10101010100101010
011001010101110010
1101010100101011111
Data Protection
& Compliance
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Users Demand
BYOD Access
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EMC’s Framework For File & Unstructured Data
Discover, Manage & Unlock Business Value
From Rapidly-Growing Unstructured Files
Discover
 Identify
 Classify
Manage
 Consolidate
 Protect
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Productivity &
Efficiency
Unlock Business
Value
Unlock Business Value
 Collaborate
 Innovate
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Reduce Tier 1 Storage Costs By 60% & Archive Storage by 28%*
Discover
Profiling Corporate Data to Support Business Demands
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* Based on select EMC customer experiences
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Loosely-Organized Data Drains IT Budgets &
Increases Regulatory Risk
Exponential Data Growth
Aging Data & Compliance Requirements
01101010111100
10101010100101010
01100101010111001
Non-Optimized Infrastructure
Underutilized Data Assets
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Start Here: Discover Your Data With Mapping
EMC Offerings
 Data Classification Services
 MiTrend Efficiency Assessment
Free Web Tool to Facilitate
Operational Efficiencies
Data Mapping: Profiling your
data is the first step to building an
information management strategy
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Benefits Of EMC’s Data Classification Services
60%
28%
$Millions
TIER 1
STORAGE
REDUCTION
ARCHIVAL
STORAGE
REDUCTION
( A V OIDA NC E)
C A P E X
S AV I NGS
 Classify data based on business value
 Identify and remove unused data
 Reclaim unused space
 Eliminate unnecessary backups
 Move data to lower-cost archival tiers
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Reduce CAPEX by 41% & OPEX by 48%*
Manage
Getting a Handle on Unstructured Data Risk & Cost
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* Based on select EMC customer experiences
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Unstructured Data Is Locked In Silos Across The
Organization
Mobility
Analytics
Challenges
 Data Duplication
 Protection &
Compliance
Siloed
Infrastructure
 Server sprawl
 Service level
agreements
 Increased mobility
requirements
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Eliminate Silos with a Consolidated Infrastructure
EMC Offerings
 Isilon & VNX Storage
For storage
consolidation
EMC
 Data Domain
Deduplication, back-up
& archiving &
disaster recovery
 Avamar
Optimization &
Protection
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Isilon: Scale-Out Storage For Unstructured Data
Massive Scalability
20 PB in a single file system
Enterprise Hadoop Ready
HDFS is built-in to the OneFS operating system
Management Simplicity
Manage PBs just like you would TBs
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VNX Unified Storage For Mixed Workloads
Simple
Intuitive management interface
Efficient
Reduce your capacity requirements up-to 50%
Powerful
Deliver highest levels of transactional performance
with increased bandwidth & latency
Protected
Local & remote protection solutions
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EMC Data Domain
Deduplication Storage Systems
Scalable Systems
Reduce storage by an average of 10-30x
High-speed Deduplication
Complete backups faster—throughput of up to 31TB/hour
Network-efficient Replication
Save time & cost by sending only deduplicated &
compressed data across the network
Seamless Integration
Qualified with all leading enterprise backup & archiving
applications
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A New Generation of Business Productivity & Innovation
Unlock Business Value
Satisfying User Demand for File Access & Collaboration
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Challenge: Protecting Corporate IP While
Enabling BYOD
 Users demanding simple access to files on any
device at any time
 Consumer cloud file-sharing apps lack security
 IT losing control of data
 Easy collaboration required with external
partners
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REDEFINING File Collaboration
Isilon
VNX
✓ Mobile Access To HomeDirs
✓ Granular Security Controls
✓ Rights Management
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Off-Premise
Atmos
COMPANY B
On-Premise
COMPANY A
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Users Love It, IT Trusts It
Secure, Easy Access, Sync, Sharing & Collaboration
for all business files
FILES
Local/Personal drive
Isilon File Shares
Documentum
SharePoint*
Other File Shares/
Repositories*
FR IC TIONLESS USER EXPERIENCE
FR IC TIONLESS USER EXPERIENCE
Anytime
Anywhere
Any Device
* Future Planned D elivery
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EMC Syncplicity: Real-World Success Stories
Better Protection of
Intellectual Property
Satisfied
Customers
• Enterprise-grade security
controls
• Rapid Adoption & Ease of
scaling to 60,000 global EMC
employees
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Start Now: EMC Helps Redefine Your File
& Unstructured Data Landscape
PRODUCTIVITY &
EFFICIENCY
Start here
first
Discover
 Gain data
visibility and
plan a path
to success
 Reduce
regulatory risk
Manage
 Consolidate and
simplify largescale data
infrastructures
 Protect your
information
assets
Unlock Business
Value
Unlock Business
Value
 Satisfy user
demands for data
access and BYOD
 Protect corporate
IP with enterprisegrade security and
file control
Reduce Tier 1 Storage Costs By 60%, Archive Storage by 28%, CAPEX by 41%, OPEX by 48 %*
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* Based on select EMC customer experiences
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National Academy Of Sciences
Saving 40% In Unstructured Data Costs Through Improved Classification
Challenge


Needed a business case to justify an unstructured data management
solution
High rate of unstructured data growth (70%) making it difficult to
control storage costs
Solution


40% Cost Savings
Results


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EMC analyzed 1.3 million files of
unstructured data
Discovered 10% duplicate data that
could be deleted and 66% inactive data
that could be archived
Projected 40% savings in unstructured data costs through more
effective tiering, archiving, and purging
Client has EMC best practices for managing unstructured data with
online, nearline, and offline service tiers
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Customer Success Story
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Customer Success Story
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EMC Syncplicity for Talent Scouting
Boston Red Sox
Business Benefits
• One easy-to-use
application
• IT retains full control of
data security
• Minimal administration
and maintenance
• No file-size limitation
and no FTP sites to deal
with
• Quick file drop to folder
in laptop to upload
Situation
•
Talent scouts, worldwide, upload videos from remote sites
to central data center
•
Large video files took a long time to upload via FTP site
because non-technical personnel faced issues doing this in
a timely manner
•
Scouts were using unauthorized application causing data
security risks
Solution
•
KPIs
48 hr. to install-sync & share
Significant VPN Use reduction
IT Maintains full data control
Syncplicity
– Simple to use by non tech-savvy personnel
– Files are automatically dropped into Syncplicity folder
on scouts desktop, and synced back to Boston
– Any size files can be uploaded almost instantly
– Streamline data flow and keeping data secure and inhouse with IT maintaining full security control of files
CUSTOMER PROFILE
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Customer Profile
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EMC MiTrend Efficiency Assessment
Free Web Tool: Intelligent Information Architecture Starts Here
• Facilitate Operational Efficiencies
MiTrend
Web based
– File System Assessment (FSA)
– Workload Profile Assessment (WPA)
• Insights into performance, capacity utilization and efficiency
• Understanding of your storage system
• Facilitate Compliance
– Corporate Policies And Lifecycle Management
– Regulated Industries; FINRA Rules (Financial), HIPAA Rules
(HealthCare), FRCP Rules (Legal), Dodd Frank (Financial)
– Comply With FRCP, Sarbanes Oxley, & More
• Facilitate Pattern Discovery, Insight & Innovation
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VNX Family: #1 For Virtual Environments
+70% Of Storage Will Be In Virtualized Environments By 2016*
40+Integration Points
Wikibon rates VNX #1
for VMware integration for
2011, 2012 AND 2013
VNX & VNXe voted
winner for 2012 storage
virtualization
Virtualization Review:
Reader’s Choice Award and Buyers Guide
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platform to support Microsoft
Server 2012 Hyper-V 3.0
VNX DELIVERS
“VNX was the logical
reference model because
it has the critical
integration capabilities”
LOWER CAPEX,
OPEX, & RISK
#1 Overall Storage
#1 For Block Only
#1 For File Only
Wikibon: VMware Dominant in Multi-Hypervisor, August 2013
VNX is the 1st Storage
vs. Do-It-Yourself Approach
*Worldwide Storage and Virtualized x86 Environments Forecast, IDC 03/13
Wikibon, Microsoft Windows Server 2012, March 2013
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EMC VPLEX

Continuous Availability
–

Data Mobility
–

Provides Continuous Operations With No Downtime For Most Stretched
Cluster Applications Due To A Site Failure, Improves Asset Utilization, And
Boosts Application Performance
Proven, Scalable Architecture
–
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Allows Data To Be Migrated Non-disruptively For Technology Refreshes,
Application Upgrades, Load Balancing, Data Center Relocations, Disaster
Avoidance, And General Maintenance
Active/Active
–

Delivers Zero RPO And RTO By Allowing Simultaneous Read/Write Access
To The Same Data Across Two EMC Storage Systems Or Heterogeneous
Arrays - Over Distance
Supports Over 400 PB In Active/Active Environments And Ensures 7 9s
System Uptime Through A Resilient Clustered Architecture That
Eliminates Any Single Point of Failure
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Isilon Scale-Out NAS
• Manage Data with Flexible, Automated Policies
• Scales From 18 TB to Over 20 PB in a Single File System, World Record Performance
• More Than 80% Storage Utilization, Automated Storage Tiering, Smartdedupe
• Efficient Backup and Recovery, Push-Button Disaster Recovery, N+1 Thru N+4 Availability
• Roles-based Administration, Authentication Zones, WORM Data Protection, Encryption
• Unified Data Services Including NFS, SMB, HTTP, FTP, HDFS and Object
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EMC Avamar
Deduplication Software And System
• Faster Backups Over Existing LAN/WAN
–
Deduplication Significantly Reduces Backup Time & Network Traffic
By Only Storing Unique Changes, While Always Maintaining Daily
Full Backups For Immediate Single-Step Restore
• Enterprise-Wide Backup & Recovery For Both Physical
& Virtual Environments
–
Optimized For VMware, NAS, Business Critical Applications,
Remote Office & Desktop / Laptop
• Flexible Deployment
–
Avamar Data Store Scales To 124 TB Of Deduplicated Capacity,
And Integrates With Data Domain Systems For Further Scalability
Of High Change Rate Workloads
• High Reliability
–
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Patented RAIN Technology To Provide Uninterrupted Data
Accessibility
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80% of all storage capacity sold is for unstructured data.
Corporate data growth is exploding
90
80
Exabytes
70
60
50
40
30
20
10
0
2011
2012
File based: 61.8% CAGR
2013
2014
Block based: 23.7% CAGR
Source: “Scale Out Storage in the Content Driven Enterprise: Unleashing the Value of I nformation Assets,” I DC White Paper
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Ungoverned & Unprotected Information
Is A Business Liability
Aging data that may present
risks to the organization
Organizations need to retain the
most valuable data assets while
minimizing compliance risks
General Counsel, Compliance officer, Risk
Management & CIO are primarily impacted.
Opportunity cost for Marketing, Sales & LOBs
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Unstructured Data Is Often Not Managed Well
As much as 85% of
data on Tier 1 storage
belongs on a lower
class
Ineffective utilization
hinders the ability to
gain insights and
imperils business
agility
Lack of formal archiving
solutions results in
inactive data on
primary storage,
increasing storage
management costs
WHAT OUR ANALYSES HAVE FOUND
Data access is ‘near
zero’ after 180 days
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Unmanaged data
represents serious
security risks
Most data is in active
use for only 30–60
days and change is
rare after 30 days
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Who Gets Access to Which Corporate Data, and How?
Corporate-wide Solutions
CEO
CFO
CMO
Data
CIO CSCO CGO CHRO Mobility
Director Analysts
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Line of Business Solutions
LOB 1
Mgr.
LOB 2
Mgr.
LOB 3
Mgr.
LOB 4
Mgr.
LOB 5
Mgr.
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