The primary CTY logo in PANTONE 279®

The primary CTY logo in
PANTONE 279®
The CTY logo is a one-color version of the University
Seal with the Johns Hopkins Wordmark and Center for
Talented Youth descriptor to form a unified identity.
The designated color for this logo is PANTONE 279®,
otherwise known as Johns Hopkins Blue. The on-line
and process color fomulations are noted on page 16 of
this document.
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Color:
Whenever possible, use this color version of the logo.
Alternate versions of the logo have been created in the
event of color printing restrictions (as noted on the
following page).
Horizontal
Configuration:
Both horizontal and vertical versions of the logo have
been created to accomodate various spacial designations
of CTY’s wide range of communications
Only use the digital artwork that has been approved
and provided. Do not redraw or alter the logo.
CENTER FOR TALENTED YOUTH
Vertical
Johns Hopkins Center for Talented Youth
Visual Identity Guidelines
Section 2.0: Basic Elements
9
Alternate logo versions
The reversed version of this logo should only be used on
a PANTONE 279® background or a photograph that
provides clarity and contrast. Avoid using the reversed
logo version on any other color.
When printing restrictions prevent color usage, the
one-color black version of the logo may be used.
Only use the digital artwork that has been approved
and provided. Do not redraw or alter the logo.
Johns Hopkins Center for Talented Youth
Visual Identity Guidelines
CENTER FOR TALENTED YOUTH
CENTER FOR TALENTED YOUTH
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CENTER FOR TALENTED YOUTH
Section 2.0: Basic Elements
10
Logo clear space
Clear space is the area surrounding the logo that must
be kept free of any text or graphic elements. By leaving
space around the logo, we make sure it stands out on all
of our communications.
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Clear space is measured by the height of the “H” in the
Johns Hopkins Identity Wordmark. The minimum clear
space must always be the height of the “H” on all sides
of the logo.
Clear space rules also apply to the edges of a layout.
This means the Wordmark must be a distance of at least
the height of the “H” away from the edge of any page,
sign, or communication piece. The same clear space
rules apply to all configurations and variations of the
product name treatment.
CENTER FOR TALENTED YOUTH
Johns Hopkins Center for Talented Youth
Visual Identity Guidelines
Section 2.0: Basic Elements
11
Minimum logo size
In print
The minimum reproducible size for the logo artwork is
1.25 inches in print and 93 pixels online. Reproducing
the artwork smaller than the minimum size may create
problems with production as well as legibility.
Online
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1.25"
Johns Hopkins Center for Talented Youth
Visual Identity Guidelines
Section 2.0: Basic Elements
CENTER FOR TALENTED YOUTH
93 pixels
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Incorrect logo usage
Here are some, but not all, incorrect uses of the logo.
The logo is carefully drawn artwork, so any alteration is
considered misuse.
Only use the digital artwork that has been approved
and provided. Do not redraw or alter the logo.
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Do not use unapproved
colors for the wordmark
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Do not scale the height or
width of the wordmark
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TALENTED YO
UTH
Do not use wordmark on
an angle
JOHNS HOPKINS
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Do not use wordmark without
the seal
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Do not stack the wordmark
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CENTER
CENTER FOR
FOR TALENTED
TALENTED YOUTH
YOUTH
Do not add drop shadows
or graphic devices to the
wordmark
Johns Hopkins Center for Talented Youth
Visual Identity Guidelines
Do not use an alternate or
like-font for the wordmark
Do not outline wordmark
Section 2.0: Basic Elements
CENTER FOR TALENTED YOUTH
Do not place wordmark in
a container
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Background control
It’s important that our name treatment is always clear
and legible. The examples on this page show unacceptable uses of the logo on various backgrounds.
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Do not use the logo on complex patterns
or textures
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Do not use the logo over cluttered imagery
Johns Hopkins Center for Talented Youth
Visual Identity Guidelines
Section 2.0: Basic Elements
CENTER FOR TALENTED YOUTH
Do not use the logo on color backgrounds
that do not provide proper contrast
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Do not place the logo on inappropriate areas
of an image
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