CRM Analytics: Analysis Process Designer mySAP CRM

mySAP CRM
Detailed View
CRM Analytics:
Analysis Process
Designer
(Release BW 3.2)
CRM Analytics Architecture
 SAP AG 2003, APD / Ramine Eskandari 2
Analysis Process Designer
Benefits
 Access, transform, and deploy information using a single data
process
 Visualize and interact with the information flow in your data
process
New Developments
 Process Mass Data
NEW
 SAP AG 2003, APD / Ramine Eskandari 3
APD - Overview
The Analysis Process Designer (APD) is a workbench
with an intuitive visual interface that enables you to
visualize, transform, and deploy your data from your
business warehouse. It combines all these different
steps into a single data process that you can easily
interact with.
 Use APD to pre-process your data:

Read data from different sources and write it to a single location

Transform data to optimize reporting

Ensure high data quality by monitoring and maintaining the information
stored in your data warehouse
 Deploy key performance indicators and analytical results to your
operational processes in CRM
 SAP AG 2003, APD / Ramine Eskandari 4
APD – Single Data Process
Combine different steps into a single data process
Target
Source 1
Source 2
Filter
Add
Merge
Data Process
 SAP AG 2003, APD / Ramine Eskandari 5
APD - Architecture
SAP CRM
Business
Partner
Marketing
Attribute
Business
Partner Table
Interaction
Center Cache
SAP BW
Analytical Results
Key Performance
Indicators
Analysis Process
Designer
Transaction
rsanwb
InfoProvider
 SAP AG 2003, APD / Ramine Eskandari 6
Transactional ODS,
Master Data
APD – Sources/Targets
Read and write from the following sources and targets :
Sources:
Characteristic: Read data from an InfoObject Master Data
InfoProvider: Use an InfoCube, ODS object, or Multi-Provider as source
Query: Read data from a query
Flat File: Read data from a flat file
Data Targets:
CRM System: Transfer results to a CRM system
Master Data: Update an InfoObject master data
Survey Target Group: Create a survey target group in BW
ODS Object: Load results back to a transactional ODS
 SAP AG 2003, APD / Ramine Eskandari 7
APD – Transformations Overview
Use the following transformations to modify your data:
Filter: Restrict the amount of data to be processed
Aggregation: Group and aggregate data according to specific fields
Join: Merge data from two different sources
Sort: Sort the data according to the selected fields
Transpose: Transform a flat data record into a list
Regression: Run a linear regression
Routine: Implement any transformation with ABAP
 SAP AG 2003, APD / Ramine Eskandari 8
APD – Transformations in Detail
Filter
Customer
1
2
3
4
Sales
$ 550
$ 300
$ 250
$ 600
Customer
1
3
Sales
$ 550
$ 250
Aggregation
Customer
1
1
1
3
3
Join
Customer
1
2
3
4
1
Sales
$ 550
$ 300
$ 250
$ 600
$ 400
Date
01/2001
01/2001
01/2001
11/2001
11/2001
Customer
1
2
Sales
3
$ 550
4
$ 300
$ 250
$ 600
 SAP AG 2003, APD / Ramine Eskandari 9
2
Age
25
35
60
18
Customer
1
3
Customer
1
2
3
4
Sales
$ 1100
$ 1000
3
Sales
$ 550
$ 300
$ 250
$ 600
Date
01/2001
11/2001
Age
25
35
60
18
APD – Transformations in Detail
Sort
Customer
1
2
3
4
Sales
$ 550
$ 300
$ 250
$ 600
Customer
3
2
1
4
Sales
$ 250
$ 300
$ 550
$ 600
01/2001
$ 550
$ 300
03/2001
$250
$600
Transpose
Customer
1
1
2
2
2
Sales
$ 550
$ 250
$ 300
$ 600
$ 400
Customer
1
2
Date
01/2001
03/2001
01/2001
03/2001
11/2001
Regression
(Linear)
y = ax + b
 SAP AG 2003, APD / Ramine Eskandari 10
11/2001
$400
APD – Process Overview
Step 2. Transform Data
Step 1. Select Data
Step 3. Store Data
Step 4. Transfer Data
Step 5. Deploy Data
Interaction Center
BW
CRM
 SAP AG 2003, APD / Ramine Eskandari 11
Campaigns
APD - Example
Select Source
for your Data
Read Data
from any
InfoProvider
 SAP AG 2003, APD / Ramine Eskandari 12
APD - Example
Transform
your Data
Merge Business
Partners from
Two Different
Sources
Select Specific
Business
Partners
 SAP AG 2003, APD / Ramine Eskandari 13
APD - Example
Store your
Data
Preview Data
 SAP AG 2003, APD / Ramine Eskandari 14
Store Data in a
Transactional
ODS Object
APD - Example
Transfer your
Data
 SAP AG 2003, APD / Ramine Eskandari 15
Select a CRM
System
APD - Example
Deploy your
Data
 SAP AG 2003, APD / Ramine Eskandari 16
Further Information

CRM Training Course
CR900 and TACRM6 (Partner)

mySAP CRM Analytics
SAPNET Alias: CRM-Analytics

Direct contact:
CRM Product Management:
[email protected]
[email protected]
 SAP AG 2003, APD / Ramine Eskandari 17