University Faculty Details Page on DU Web-site Title

University Faculty Details Page on
DU Web-site
Title
Dr.
Designation
Department
Address
(Campus)
(Residence)
Phone No (Campus)
(Residence)
Mobile
Fax
Email
Web-Page
Education
Subject
Ph.D.
MBA
Anupma
First
Name
Last
Name
Vohra
Photograph
Associate Professor
Faculty of Management Studies (FMS)
Faculty of Management Studies
University of Delhi
Delhi-110007
D-12,29-31, Chatra Marg,
Delhi University, Delhi -110 007
27666382-88
27666015
9911527505
27666183
[email protected]
Institution
Year
Details
Faculty of Management
Studies
University of Delhi
Andhra University
2000
Thesis topic: “A Study on effectiveness of
TV as Promotional Medium”
1981
Specialization: Marketing
Teaching Experience
Organization / Institution
Designation
Duration
Role
Management Department
Kurukshetra University
FMS Delhi University
Assistant Professor
Teaching
Assistant Professor
1 Year,
6 Months
14 Years
FMS Delhi University
Associate Professor
13 Years
Teaching, Research & Training
Teaching, Research & Training
Research Interests / Specialization
Product marketing strategies
Teaching Experience ( Subjects/Courses Taught)
Marketing Management
Marketing Management
Marketing Management
Sales Force Management
Business Marketing
www.du.ac.in
MBA (Full-Time),
MBA (Part-Time),
MBA (HCA)
MBA (Full-Time), MBA (Part-Time)
MBA(Full-Time)
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Publications (LAST FIVE YEARS)
Research Papers
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Ramkrishnan Ruchika, Vohra Anupama, “ Brand Experience and Brand Loyalty: A Literature Re view “ Business
Analyst, Vol. 35 issue 2, ISSM 0973-211X, (2015).
Ramkrishnan Ruchika, Vohra Anupama “An Empirical Relationship of Brand Experience and Brand Loyalty”,
Poseidon, Journal of Commerce, Management and Social Science Vol. No. 4 ISSN 2319-6238, (2015).
Ramakrishnan R., Vohra A. “Do Dimensions of Brand Trust Really Exist? An Empirical Study of Select Service Brands
in India”, ASPIRARE, ISSN: 2394-0484, 2015
Vishal Laheri, Hamendra Dangi and Anupama Vohra "Green Marketing: Development of Construct and Its
Evolution", Asia-Pacific Journal of Management Research and Innovation". Vol.10, No.2, SAGE, India, No.2319510X, eISSN No: 2321-0729. (2014)
Srivastava Vinita, Handa Meenakshi, Vohra Anupama, “Promotional Tools: Do Physicians Really Bite The Hook?”,
Drishtikon, SCMHRD, vol 5 ,number ,(2014).
Handa Meenakshi, Vohra Anupama, Sirivastava,Vinita,``Perceptions of Physicians Towards Pharmaceutical
Promotions in India`,Jounal of Medical Marketing, Sage Publications (2013). H-Index: 7
Handa Meenakshi, Vohra Anupama, Srivastava Vinita, “Ethics: The physician pharma dyad in India”, Asian Journal
of Business Ethics, Springer Publications, online version (2012). Impact factor 1.552
Handa Meenakshi, Vohra Anupama, “Hurdles in the Conduct of Marketing Research in India-An Exploratory
Study”, International Journal of Business and Emerging Markets, Vol. 3 No 3, (2011).
Handa Meenakshi, Vohra Anupama, “Ethical Issues Encountered by Marketing Researchers in India”, Journal on
Management Research, Faculty Of Management Studies, University of Delhi, Vol. 1, N0 3, ( 2010).
Vohra Anupama, Meenakshi Handa,“Organised Retail Sector in India-Innovations in Approach “, Journal of I.T &
Management, MAIMT, Krukshetra University, Vol. 1 No. 2 (2008), Pg 45-55.
Vohra Anupama, Meenakshi Handa, “Medical and Health Tourism - Opportunities & challenges for India”,
Prabandh, Faculty of Management Studies, M. S. University, Udaipur, Vol 23 Pg 98-105, (2007).
Workshops
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Harvard Business School, Boston, USA, participated in “Global Colloquium on Participant-Centered Learning”(Case
study method of teaching) program organized by Harvard Business School, Boston, February 9 to Feb 12, 2010.
Participated in Case Writing Workshop organized by Indian School of Business, India conducted by professors from
Richard Ivey School of Business, University of Western Ontario, Canada, January 30 to February 1, 2009.
Harvard Business School, Boston Participated in “Global Colloquium on Participant-centered Learning” program
organized by Harvard Business School, Boston, USA, July 26 to August 5, 2009.
SEMINARS/CONFERENCES
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Chowdhary Monika, Vohra Anupama, “Building Brand Equity through Digital Media. An empirical study for Online
Travel Portals in India”: National Marketing Conference at University School of Management Studies, GGS IP
University, Delhi,March 2015.
Chowdhary Monica, Vohra Anupama, “Role of ICT to Bridge the Healthcare Divide of India: An Exploratory Study”
at International Conference on Corporate Social Responsibility at University Business School” Ludhiana (Panjab
University), Jan. 2015.
Bhardwaj Neha, Vohra Anupama, “Virtual Communities and the Indian Consumer – A Netnographic Study”:
International Conference on Marketing in Emerging Economies at IIM, Ahmedabad, January, 2015.
Bhardwaj Neha, Vohra Anupama, “ Customer Orientation-An Antecedent to Customer Loyalty” International
Conference on Excellence in Research & Education, IIM Indore, May, 2014.
www.du.ac.in
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Lahri Vishal, Vohra Anupama, Dangi H.K., “ Consumer Behaviour towards Awareness and Adoption of Electric
Rickshaw” A case of study of Delhi : International Conference on Research & Marketing conduct by IIITD, XLRI and
Curten University, Dec. 2013.
Presented a paper, “Shopping styles of poor for fast moving consumer goods” in International
Conference on “Research in Marketing”, convened by IIT Delhi, Curtin University and XLRI Business School, Delhi,
December 21-22, 2013,.
Presented a paper, “Fair factor and Indian Society” in International Conference on “Physical Appearance”,
organized by Faculty of Management Studies, University of Delhi, in collaboration with full bright and USIEF,
December 2-3, 2008,.
Presented a paper, “Tibetans in Exile—Issues & Strategies” in Seminar on “Tibetan History and Culture in the
Contemporary World –Challenges and Opportunities”, organized by India-Tibet Coordination Office, April 12-13,
2007.
Presented a paper, “Emerging Features of India’s Organized Retail Sector” in International Conference on,
“Redefining India’s marketing Paradigm in the New Globalized world”, organized by Faculty of Management
Studies, University of Delhi, December 14-17, 2006.
Presented a paper, “Redefining Management Style of Sales Manager” in International Conference on “Human
Capital Formation in 21st Century: Is New Paradigm Needed”, organized by Faculty of Management Studies,
University of Delhi, December 1-3, 2005.
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Public Service / University Service / Consulting Activity
Programme Coordinator for MBA (Full-Time, 2008-2010)
Programme Coordinator for MBA (Part-Time, 2012-2014)
Member of Courses Committee ,Departmental research committee from time to time
Member of Infrastructure Committee (2014 onwards)
Professional Societies Memberships
All India Management Association
Delhi Management Association
Projects (Major Grants / Collaborations)
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Submitted a research project sanctioned by World Health Organisation on “Parental Influence on Dietary Pattern
of Children: Designing Communication Strategies to Minimize Cardiovascular Health Risks,” Principal Investigator
(2010).
Submitted a research Project sanctioned by Indian Council of Social Sciences and Research (Government of India
Organisation) on “Consumer Use of Ingredient and Nutritional Information on Packaged Food Products”, Joint
Investigator (2008).
Submitted a research project sanctioned by World Health Organisation project, titled “Oral Health Care in Rural
Child Population-Promotional and Interventional Strategies”, sanctioned to Maulana Azad Dental College &
Hospital, Delhi. Joint Investigator (2007)
Submitted a major research project, “The Impact of TV Commercials on Consumer Attitude and Behaviour”,
sanctioned by University Grants Commission. Joint investigator (2000).
Honors & Awards
Achievement in Education Award by Lady Irwin College
www.du.ac.in
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