Faculty Details proforma for DU Web-site

Faculty Details proforma for DU Web-site
Title Dr.
Designation
Address
First Name Garima
Last Name
Associate Professor (Marketing)
Faculty of Management Studies
University of Delhi
Delhi-110007
Phone No Office
Residence
Mobile
Email
Web-Page
27666382-88
45680330
9868036298
[email protected]
Gupta
Educational Qualifications
Degree
Institution
Ph.D.
Department of Commerce, Delhi School of
Economics, DU
M.Phil.
Department of Commerce, Delhi School of
Economics, DU
PG
Department of Commerce, Delhi School of
Economics, DU
UG
Kamala Nehru College, University of Delhi
Photograph
Year
2005-06
2002-03
2000
1998
Any other qualification
Career Profile
Holds teaching experience of around 15 years and has contributed articles in Journals of repute
including Vikalpa, Vision, Envision, Synergy, MAIMS Journal of Management, Asia Pacific Marketing
Review etc. She has also presented papers in national/ international conferences.
Administrative Assignments
Coordinator-MBA(EXE) and HCA Program-North Campus
Member of Admission Committee, FMS
Member of DRC and BRS, FMS
Member of Stock Verification Committee, FMS
Areas of Interest / Specialization
Marketing Management, Marketing Communication, Services Marketing
Subjects Taught
Marketing Management, Sales Promotion Management, Advertising Management
www.du.ac.in
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Research Guidance
Guiding 03 Ph. D Scholars in the area of Marketing.
Guided around 60 projects from 2010-Feb, 2015 for MBA (FT), MBA (PT) and MBA (EXE)
programmes.
Publications Profile (till date)
1. Books: 01
2. Publications/Academic Paper/ Research Paper: 20
Conference Organization/ Presentations (2014-15)

Gupta, G. (2015), ‘Consumer Adoption of Loyalty Programs’, in International Conference
on Management Practices and Research (ICMPR- 2015), 24th July, Apeejay School of
Management, New Delhi.

Gupta, G. (2015), ‘Resource Utilization: Assessing the Contribution to Innovation in
Services’ in Ecclesia- International Conference on Business and Management, 6th and 9th
February, Deen Dayal Upadhayay College, University of Delhi.

Gupta, G. and Nagpal, S. (2014), ‘Value Added Services: Way towards Sustained Growth
through Subscribers' Satisfaction and Loyalty', International Conference on Changing
Global Economic Perspectives: Managing Sustained and Inclusive Growth (ICCGEP’14),
8-9th February, Jaipuria Institute of Management, Vasundhara, Ghaziabad.

Jain, S.K. and Gupta, G. (2014), ‘Antecedents of Store Footfall and Loyalty: An Empirical
Investigation in the Context of Select Retail Stores in Delhi’, Conference Proceedings
(ISBN: 978-81-928560-0-1), Annual conference of the Emerging Markets Conference
Board, 9-11th January, IIM-Lucknow (Noida Campus), pp. 650-655.
Research Projects (Major Grants/Research Collaboration)

Gupta, G. (2015-16), ‘Loyalty Programs: Examining the Linkages with Share of Wallet and
Store Loyalty’, Ongoing Project, R&D Grant, Research Council, University of Delhi.

Gupta, G. (2014-15), ‘Loyalty Programs: Examining the Linkages with Share of Wallet and
Store Loyalty’, R&D Grant, Research Council, University of Delhi.

Gupta, G. (2013-14), ‘Assessing the Impact of Utilitarian and Hedonic Shopping Value on
Consumers’ Behavioural Intentions’ R&D Grant, Research Council, University of Delhi.
Awards and Distinctions
www.du.ac.in
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
Received Award for making a significant contribution to research on marketing in emerging
economies presented at 5th IIM-A conference (9-11th Jan, 2013), Ahemdabad.

Received National Education Award for ‘Best Teacher in Marketing Management’ in a B-School
on 14th December, 2012 at Ambassador Hotel, New Delhi.
Association With Professional Bodies
NA
Other Activities
 Participated in FDP on ‘Transforming Teaching Skills: Participant Centered Learning’ organized
by MAIMS on 3rd May, 2014.
 Participated in the Workshop on ‘Advances in Research Methods and Data Analytical Tools’
organized by All India Management Association (AIMA), Delhi from 24th May to 26th May, 2012.
 Completed Refresher Course from C.P.D.H.E, University of Delhi (14th Nov to 3rd Dec, 2011).
 Participated in the Workshop on ‘Effective Teaching through Case Study Methodology’
organized at I.I.T. Delhi (29th Sept to 1st Oct, 2011).
 Completed Refresher Course from C.P.D.H.E, University of Delhi (31st Jan to 20th Feb, 2011).
 Completed Orientation Course from C.P.D.H.E, University of Delhi (10th May to 6th June, 2006).
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