CONTRIBUTION OF ACORPORATE IN SARUS CONSERVATION CONSERVATIO

SARUS CONSERVATION
A CASE STUDY OF UTTAR GUJARAT VIJ COMPANY
CONTRIBUTION OF
CONSERVATIO
ACORPORATE IN SARUS
CONSERVATION
•Tallest flying bird
•Almost 5 ft.
MONOGAMOUS BIRD - PAIR FOR LIFE
Loud trumpeting call
Status: Vulnerable( IUCN Red Data List)
Population decreasing
•Around 8000 birds in India
• Around 1600 birds in Gujarat
•Major population in UP, Rajasthan & Gujarat
Sarus lives with people
Outside Wildlife Protected Areas
Sarus family: Adult pair with grown up chicks
Major Threats
Habitat loss
Electrocution
Intoxication
Habit of flying back to the roosting site at dusk
When fly in line, one behind the other
the bird in the front can see the power line and
avoid it.
But the following one can not and touches
the power lines because
of large wing span of almost 6 to 7 feet and
gets electrocuted.
Shri Deshal Pagi, Lecturer in Fine Arts college, Dholka
Works for the conservation of Sarus
Monitors movement, breeding
Rescues injured birds & arranges treatment
•Spread awareness among farmers to protect Sarus,
•Simtalawad: Nests & natural habitat
Injuries due to electrocution
Injuries due to electrocution
Injuries due to electrocution
Treatment
Veterinary science not
fully equipped
Treatment
The process
• Shri Deshalbhai constantly reported casualties
of Sarus due to electrocution to the Forest
Department
• FD requested UGVCL to insulate power lines
• Joint visit FD, UGVCL & Deshalbhai
• UGVCL started replacing conventional wires by
coated ones in some of the villages of Dholka
taluka
RESULTS
• Cost of replacement : Rs. 1,53,000
• Phase-2 at the cost of Rs.1,48,000
• Incidents of electrocution of Sarus
reduced (24 vs 1)
Debate & Discuss!
• Why should a power distribution company
take such initiatives?
• Corporate citizenship
• Ethical business practices
• Public image
• Legal responsibility
• Sustainable development
Triple bottom line
• PPP- profit, people & planet
Ecological security
Standards & labeling
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•
•
•
Eco-labeling : Euro II, Euro III
ISO 14000
SA 8000
AA1000
They signifies your quality
Corporate social responsibility?
• Superficial dressing
• Distraction from core business
Sustainable development
Harmonious environment for business
THANKS