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e at Exploring the Future of Business Education
Exploring the Future of Business Education L ast year, the Asper School of Business celebrated 75 years of excellence in business education. What an inspiring opportunity to explore the roots of our community and take the full measure of how far we’ve journeyed since the original Department of Commerce launched in 1937. As the pages of this year’s Update make clear, 2013 is the year of looking forward: to broader horizons, to strengthening our community, and to building a vibrant future for business education at our school. This year, our commitment to the future has led us to collectively develop a new strategic plan. We have consulted broadly with faculty, staff, students, alumni and the business community to ensure this plan charts a dynamic course for all members of the Asper community. Our focus is to build on our highly successful undergraduate program by enhancing our graduate programs and world-class research, positioning Asper graduates to be the drivers of economic change, increasing our engagement with the business community, strengthening our national and international reputation, becoming a leader in Indigenous business education, and integrating experiential learning opportunities into every facet of our school. Together, we’ve already taken steps to make this plan a reality. The business leaders of tomorrow need outstanding teachers, mentors and role models. We cannot succeed without great faculty, which is why we’re working hard to attract the best and brightest. One of the surest signs that we’re already moving in the right direction is the number of current faculty that have been recognized this past year for dynamic teaching, research and service, not only to the Asper community, but to the broader community. The business leaders of tomorrow need leading-edge facilities and technology. Last year we introduced ten Bloomberg terminals to the School, Update asper School of Business spring 2013 Asper MBA Goes Global p.6 Alumni Celebrate 75th p.14 Entrepreneurs in Action p.20 Aboriginal Achievement p.22 2 ASPER SCHOOL OF BUSINESS which have given our students and faculty an enormous advantage in research. These terminals will soon find a new home in the Finance Data Centre, now under construction in the Albert D. Cohen Management Library. The Centre will provide students with access to the latest financial data and the ability to complete projects that focus on real-life business decisions, moving us beyond textbook teaching by bridging business theory to practice. The business leaders of tomorrow must think globally. Our international exchange and study-abroad programs continue to expand as student interest and employer demand for international experience grow. The Asper MBA program is developing a new curriculum to give students the tools they need to meet the demands of an increasingly global marketplace. This year, our commitment to the future has led us to collectively develop a new strategic plan. This March the MBA class will travel to Brazil to experience business Latin American style. Tomorrow’s business leaders also need to be fearless innovators. Under the direction of Stu Henrickson, the Stu Clark Centre for Entrepreneurship is creating exciting new opportunities for students at Asper and all across the U of M to develop and realize those big ideas that will change the world. Tomorrow’s business leaders are all around us, just waiting for the opportunity to make a difference. A successful future In 2011, ten Bloomberg terminals were installed at the Asper School. Since then, the terminals have provided unprecedented access to real-time financial data, opens doors – which is why I’m especially pleased to report that this year we have created a new admissions category for First Nations, Métis and Inuit students. We look forward to welcoming students under the new Canadian Aboriginal Ancestry Admissions Category this coming September. Of course, the Asper School of Business can’t successfully move forward without embracing the business leaders of today. We are grateful to our alumni community for what they contribute to our past, present and future. Our alumni are proud of their School and it shows. I had the pleasure of hearing it first-hand from many of them at 75th Anniversary alumni receptions across the country. This year, the student-organized Race for Space brought past and present students together to help build the Asper Student Legacy Fund. Alumni like Stu Clark (winner of this year’s IDEA) have donated not only money but time, energy, and the benefit of their experience to the future of business education at the Asper School. 2013 has only begun, but already it has proven one thing: no matter where we go from here, it is our sense of community that will continue to define the Asper School and set it apart. In fact, in every way that counts, the future is already here – and we’re ready. giving our students and faculty a definite edge in course Michael Benarroch assignments, research and business competitions. Dean, Asper School of Business and CA Manitoba Chair in Business Leadership S prin g 2 0 1 3 Asper’s Women of Distinction A sper students, faculty and grads often exemplify the highest virtue of leadership: community service. Not surprisingly, three remarkable women from the Asper School were nominated for 2012 YMCA-YWCA Winnipeg Women of Distinction Awards for enriching our community with their creativity, compassion and dedication. Dr Chau Pham, an Asper MBA student studying Health Care Administration, was honoured with the Woman of Distinction Award for Volunteerism, Advocacy and Community Enhancement. The award recognized her dedication to Canadians Helping Kids in Vietnam, an organization she founded in 1995 to build schools, provide clinical services, and train medical personnel in Vietnam. Dr Pham’s personal journey is as inspiring as her work. At age five, she fled Vietnam and spent the next year and a half in a refugee camp, where she was treated for tuberculosis. At age seven, she arrived in Winnipeg with one focus: to become a doctor. Her commitment to caring for others led her to work as an emergency room physician at Health Sciences Centre and St. Boniface Hospital. She says, “I knew from my first days in Winnipeg that I wanted to give back to Canada and to the country of my birth. Throughout my life here, I have been taught that the secret to happiness is found in giving to others, and this blessing is what drives me each and every day.” Dr Usha Mittoo, a professor in the Department of Accounting & Finance, was nominated for a Woman of Distinction Award in the Education, Training & Mentorship category. She received her MBA from Asper in 1981 and began work in 1988 as the U of M’s first female finance professor. She was the first woman appointed as the Bank of Montreal Professor of Finance in 2000. She now holds the Stuart Clark Professorship in Financial Management. As the first female Associate Dean at the Asper School, she was instrumental in getting the School its AACSB accreditation. She inspired many women to join finance through teaching and mentoring, and helped raise the number of women professors at Asper from less than ten per cent in the 1990s to about 40 per cent in 2012. 3 “As an Asper alumni, I am indebted to the Asper School for providing me with an excellent academic education,” she says. “I feel motivated to give back to the Asper community by striving to achieve my best in teaching, research and service.” Jaysa Nachtigall, a fourth-year Commerce student, was nominated for a Woman of Distinction Award in the Young Women of Distinction category while in her third year. As President of the Commerce Students’ Association from 2011 to 2012, she led the CSA to one of its most successful years by rewriting outdated bylaws, overhauling the association’s organizational structure, and increasing student engagement. As a career mentor assistant, she helped other students make positive career decisions by matching them with mentors in their field of interest. “I am extremely honoured and thankful to have been recognized among such an inspiring group of women,” she says. Dr Chau Pham (left), Jaysa Nachtigall (above), Dr Usha Mittoo (below) 4 ASPER SCHOOL OF BUSINESS Suit Yourself W “ Left to right: Alex Ethans [BComm(Hons)/08], Andrew Parkes [BComm(Hons)/08], Maciek Hunek [BComm(Hons)/07], founders and owners of EPH Apparel, say their degrees from the Asper School helped prepare them for the challenges of starting and operating their own business. e’re not your dad’s suit store.” That’s how Andrew Parkes describes EPH Apparel, a men’s clothing company he co-founded and operates along with fellow Asper BComm grads Alex Ethans and Maciek Hunek. For one thing, they don’t have a store – yet. Rather, the boys have made a huge success out of an innovative idea. The notion came to them shortly after graduating in 2008, when all three were hunting for those first five suits every professional man needs. “Nothing fit, or else it was too expensive, or else it looked like something our dads would wear,” laughs Ethans. “We thought there had to be a better solution, so why not provide it?” Parkes had been traveling in Vietnam and saw “tailors on every street” producing high quality suits at a far lower price than he was used to seeing in North America. “Our backgrounds and education at the Asper School provided a foundation that we relied on from day one.” Upon his return home, he worked with Ethans and Maciek to put their idea in motion. They held their first suit fitting at the Winnipeg Winter Club, and EPH Apparel was born. “The beauty of EPH is, guys don’t have to try anything on,” explains Ethans. “We take their measurements, walk them through what kind of suit and customized details work best for them, and send the order to our tailors overseas. The suit arrives in about four weeks. It fits perfectly, and it costs less than a suit made to measure here in Winnipeg.” Most of their customers are young men looking to suit up for a special occasion, but also include a growing number of men who “recognize the importance of style and fit,” says Parkes. Fittings are often social events, he adds. “A lot of guys are surprised at how fun the process of getting the perfect suit actually is.” Since 2008, business has expanded to include fittings across the Prairies and Ontario. EPH plans to open a swank retail location in downtown Winnipeg later this spring. But success doesn’t mean the boys have grown too big for their britches. In January, they gave back to the Asper School by sponsoring the Suit Yourself event, a competition that pitted Asper Co-op students against one another to produce the best resume, elevator pitch and job interview. The winners each won a made-to-measure EPH suit and $250 in accessories. “Our backgrounds and education at the Asper School provided a foundation that we relied on from day one,” says Hunek. “The three of us majored in different business fields, and we continue to draw upon our individual strengths and expertise to achieve success.” 5 Diamond Jubilee Medal Recipients T he Queen Elizabeth II Diamond Jubilee Medal was created to mark the 2012 celebrations of the 60th anniversary of Her Majesty Queen Elizabeth II’s accession to the Throne as Queen of Canada. The Medal honours significant contributions and achievements by Canadians – and in 2012, recipients included three past and present members of the Asper community. Dr Walter Good, a senior scholar at the Asper School and former head of the Marketing Department, was recognized for his work in helping establish the Direct Selling Educational Foundation of Canada and serving as the Chair of its Academic Advisory Committee for a number of years. “It’s a real thrill to receive that kind of recognition for helping to make the Canadian public more aware of a largely unknown, but economically significant industry,” he says. Danielle Arnold [BComm(Hons)/06] was recognized for her work for the United Way in Winnipeg and Toronto, where she now lives. She’s co-chair of the United Way’s GenNext Cabinet, which creates volunteer opportunities for young people to engage with their communities. “My time at Asper definitely encouraged me to get involved with the community here in Toronto,” she says. “I was a member of the Commerce Students’ Association for three years and the skills I learned there, and the connections I made with Winnipeg business leaders, helped me lead a cabinet and work with the staff and senior volunteers.” Lindy Norris [BComm(Hons)/09] was recognized for, among other things, providing mentorship to young entrepreneurs through organizations such as Canadian Youth Business Foundation and Athena Leadership, a development forum she founded. Norris says her experience as an Asper student made a strong contribution to her desire to invest time, passion and energy in her volunteer work. “The Asper School actively promotes charitable initiatives and encourages student involvement at the community level, and should be commended for fostering an environment where the value of giving is equal to the value of education.” Liberal MP Justin Trudeau paid a special visit to the Asper School of Business on February 1, 2013 at an event hosted by the Commerce Students’ Association. He spoke passionately to a packed audience of U of M students and faculty about putting an end to political cynicism and making post-secondary education more accessible to all. In 2012, over 60,000 deserving Canadians received the Queen Elizabeth II Diamond Jubilee Medal. The medal depicts a crowned image of the Queen, and the reverse marks the 60th, or diamond, anniversary of her accession to the Throne. The maple leaves refer to Canada, and the motto VIVAT REGINA means “Long live the Queen!” 6 ASPER SCHOOL OF BUSINESS The Asper MBA: Go The Asper MBA program continues to distinguish itself as a top-rated, internationally accredited leader in business management education. This year the program leaps even farther ahead as it revamps its curriculum and expands its global connections. Asper MBA Goes to Beijing I n September 2012, the Asper MBA joined several other globally top-ranked Canadian MBA programs at the inaugural Canadian MBA Fair in Beijing, China. Organized by the Trade Commissioner Service at the Embassy of Canada, the event was an opportunity for the Asper MBA to connect with nearly 300 talented international professionals seeking an exceptional business education in Canada. Dr Malcolm Smith, head of the Marketing Department, and Ewa Morphy, Graduate Program Manager, met with attendees one-on-one, and highlighted our program’s admission requirements and outstanding student experience. Smith spoke on an expert panel, where he discussed why prospective MBA students should consider studying in Canada – and at the Asper School of Business in particular. On another expert panel, Asper alumni talked about the impact of the Asper MBA on their careers and their lives. “This was wonderful exposure for the Asper MBA,” says Dr Smith. “Many young Chinese professionals are extremely interested in studying in Canada.” Pilot Project T his spring, the Asper MBA is launching an international applied learning experience in partnership with the business community and the Manitoba government. From March 30 to April 7, our MBA students will travel to Sao Paulo and Porto Alegre, Brazil, where they’ll visit businesses, government organizations and industry representatives. Their goal is to gain first-hand insight into how culture, economic development and management systems interact in Brazil, and to establish and expand their international business networks. When they return, the students will present their findings to Peter Bjornson, Minister of Entrepreneurship, Training and S prin g 2 0 1 3 oing Gl bal Trade. They’ll focus their final reports on business barriers and opportunities for three Manitoban or Canadian companies or industries. “We’re very excited about the potential of this opportunity,” says Marci Elliott, Executive Director of the Asper MBA program. “The latest market research indicates employers want to hire MBAs who are familiar with international business. We’re thrilled to be working with our alumni, the business community and the Manitoba government to make that happen.” Revised curriculum T he MBA curriculum will undergo a significant revision over the next several months, says Dr Subbu Sivaramakrishnan, Associate Professor of Marketing at the Asper School and Chair of the MBA Program Committee. “Our intention is to redesign the MBA curriculum so that it continues to keep up with latest trends in the business world, gives students hands-on experience in managing an organization, provides them with an executive perspective on business, and equips them with the skills and mindset that employers are looking for in the global world of business.” Dr Sivaramakrishnan says the School plans to have the new curriculum ready for implementation starting in the Fall 2014 term. MBA Student Spotlight: Adriana Fritsch A sper MBA student Adriana Fritsch traveled a long way from Brazil to Manitoba to sharpen her professional edge. The business leadership skills and career opportunities she’s gained have made every step of her journey worthwhile. In Sao Paulo, she had a thriving career as an architect and real estate developer until the subprime crisis of 2008. She’d visited Canada before and says she “always dreamt of living in such a wonderful country.” When friends told her how earning an MBA had opened up their careers to unbelievable opportunities, she decided it was time to give her own life the same boost forward. “I want to expand my business leadership perspective,” she says, “so I made a point of taking classes that challenge me to think outside the box, such as Innovation, Venture Capital Analysis and International Marketing.” Core business management courses have enhanced her background in architecture and urban studies to make her “a more confident, complete professional.” She’s also gained a perspective on Canadian business culture and practices that will prove invaluable to whatever career she decides to pursue in this country when she graduates. “Sao Paulo was a big city, but I never had as much contact with such cultural diversity as I do here. In the Asper MBA I have professors from backgrounds spanning the entire globe. And my classmates are just as incredible. When one of my colleagues found out what I did in Brazil, he told me his dad was the vice president of a huge real estate development company right here in Winnipeg. I’m already making amazing connections.” Even more important, she says, are the insights shared by experienced CEOs who participate in some of the classes. “I remember one CEO telling us about his ethical responsibilities towards his employees and his passion for his work. These are lessons that no book teaches.” Fritsch began her MBA in 2012 and plans on finishing in April 2013. Before she graduates, she’s looking forward to taking part in the Brazil study trip because it will give her the opportunity to introduce members of her new business network to her old one. When she returns, she plans to pursue a career in real estate or urban development here in Winnipeg, her new home. 7 8 ASPER SCHOOL OF BUSINESS Faculty&Staff Through groundbreaking research, inspirational teaching and visionary administration, the faculty and staff of the Asper School of Business are the engine that drives New Faces our community to excellence in business education! Stuart Henrickson [BComm(Hons)/85] is the new Executive Director of the Stu Clark Centre for Entrepreneurship. See story on page 20 for details. Dr Lysa Porth (Asper PhD/11), Assistant Professor and Guy Carpenter Professor in Agriculture Risk Management and Insurance. The professorship aims to generate more stable incomes for agriculture producers, more efficient risk management and production, and enhanced food security. Porth will also supervise graduate students in the newly created Master of Science program in Actuarial Mathematics. Dr Victor Cui, Assistant Professor, Business Strategy. Dr Cui earned his PhD in Business Administration from the Sauder School of Business at the University of British Columbia. His research interests include inter-firm competition and technological innovation. Dr Rui Zhou, Assistant Professor, Warren Centre for Actuarial Studies and Research. She earned her PhD in Actuarial Science at the University of Waterloo. Her research interests include longevity risk management for pension plans and measuring uncertainty in mortality forecasts. Dr Tao (Tony) Fang, Assistant Professor, Human Resources Management. He earned his PhD in Industrial Relations and Human Resource Management from the University of Toronto. His research interests include compensation and benefits, high performance workplace practices, and employment equity. Dr Lukas Neville, Assistant Professor, Organizational Behaviour. He earned his PhD in Organizational Behaviour at Queen’s School of Business. His research interests include trust, negotiation, and conflict resolution. Dr Gady Jacoby, Professor, Accounting & Finance. He earned his PhD in Finance from York University. His research interests include investments, market microstructure and bank solvency. Dr Koi Yu (Adolf) Ng, Associate Professor, Supply Chain Management. He earned his PhD from the University of Oxford. His research interests include port economics and maritime security and training. Rick Pelletier [BComm(Hons) /92, MAcc/94], Business Manager. Rick is a CA with over 15 years of experience in both the private and public sectors. He has served as Vice President with Bessemer Trust Company and Assistant Controller for the City of Winnipeg. Vanessa Shaff, Donor Relations Officer. Vanessa has over seven years of fundraising experience with the Faculty of Dentistry, Heart and Stroke Foundation and Canadian Red Cross. She has a BA from the U of W and is pursuing an Asper MBA part time. Mike Gould [BComm(Hons)/12], Business Development Officer, Asper MBA and Executive Education programs. Mike is a former CSA president with a background in marketing. S prin g 2 0 1 3 2012 Associates’ Achievement Awards Research: Dr Nick Turner Professor/Associate Dean, Business Administration Dr Suresh Bhatt was presented with the title of Professor Emeritus in May 2012. Bhatt, a professor of Supply Chain Management, was with the U of M for nearly 37 years before he retired in 2011. Charlie Curtis, FCA and Executive in Residence at Asper, is the recipient of this year’s Lifetime Achievement Award from the Institute of Chartered Accountants of Manitoba. This award goes to CAs who have provided outstanding service to the profession and the community throughout their lifetime. Charlie received his CA designation in 1955 and his FCA designation in 1974. He continues to call upon his professional experience and generously gives back to the community. Dr John Godard, Business Administration, was appointed Chief Editor of the British Journal of Industrial Relations (BJIR) for a four-year term beginning July 2012. BJIR is an international, peer-refereed research journal of the London School of Economics and the leading British journal in the field of industrial relations. Alok Dua, Business Administration/Supply Chain Management, was the recipient of the 2011-2012 Golden Shovel Award, which goes to the professor the graduating class believes had the most significant impact on their final year at the Asper School. Far left: Charlie Curtis (left) and Rick MacKay, President & Chair of the Institute of Chartered Accountants of Manitoba. Photo courtesy of the Institute of Chartered Accountants of Manitoba Teaching: Dr Reg Litz Professor, Business Administration Dr Subbu Sivaramakrishnan Associate Professor, Marketing Service: Dr Sandy Hershcovis Associate Professor/Head, Business Administration Service: Dr Kelley Main Associate Professor, Marketing F or five years running, faculty members from the Asper School have won either the Dr and Mrs H.H. Saunderson Award or the Olive Beatrice Stanton Award, prestigious honours that recognize teaching excellence at the University of Manitoba. Keeping the tradition alive, Dr Subbu Sivaramakrishnan, Marketing, won the 2012 Saunderson Award. Dr Sivaramakrishnan’s award citation praised his gift for making students enthusiastic about learning. “I believe the success of a teacher rests heavily on quality communication, making the course interesting, and enabling experiential learning,” he says. “I make sure students comprehend, learn and think – not just hear, jot down, memorize and regurgitate. I relate concepts to everyday life, do a lot of show-and-tell, and give a number of examples to get the point across.” Hi gh F ive ! Awards & Achievements Dr Fang Wan Associate Professor, Marketing 9 10 ASPER SCHOOL OF BUSINESS Faculty Spotlight: Dr Kelley Main Associate Dean, Research & graduate Programs F. Ross Johnson Professor in Marketing I t’s been a big year for Dr Kelley Main. She was awarded a 2012-2013 U of M Graduate Students’ Association Teaching Award, a 2012 Associates’ Achievement Award for Service, a Best Conference Paper Award, and was appointed both Interim Associate Dean of Research and Graduate Programs and the new F. Ross Johnson Professor in Marketing. In 2012, she turned the spotlight on faculty research by helping launch the Research Bytes series on the Asper School of Business website. Now, it’s Update’s turn to point the spotlight on this dynamic, inspiring member of the Asper community. Tell us about your research interests. Generally speaking, I’m looking at ways we as consumers respond to persuasion in the marketplace. I’m interested in what we call “persuasion attempts”, whether they come from ads, sales clerks or other consumers. One question I’m trying to answer is, what makes consumers suspicious when someone or something tries to persuade them to buy a product or service? When should they be, and when shouldn’t they be suspicious? These days I’m focusing on what happens when the consumer has the same knowledge or experience as the persuasion agent – for instance, when the consumer has been a salesperson themselves. I want to know if that necessarily makes you more accurate at judging other people’s behaviour. Ultimately, I’m hoping my research will build better, more aware consumers. How are you involved in creating the one-minute Research Bytes? I can’t take the credit for the idea: that came from Business Administration Professor Nick Turner. He was inspired by a series of short BBC videos and thought we could do something similar to highlight faculty research, past, present and future. We thought these videos would be a great way to make what we’re doing accessible to a wider audience, including potential students, other researchers, and the business community at large. I took charge of producing the first three batches. One of the happy results I’ve seen is that they’ve been great for us, too, as a way to learn more about what our own colleagues are doing. Some grad students at our own School have even told me the videos remind them of why they went into grad studies in the first place. That alone has made the videos worthwhile. Apart from professional skills and academic knowledge, what is the one thing you hope your students take away from your classes? I want them to understand the power of thinking deeply about a question. There’s nothing more seductive than the opportunity to draw out the answer to a question or problem. It’s one of the best parts of being a researcher – and a teacher. View the Research Bytes at umanitoba.ca/asper/research S prin g 2 0 1 3 Marci Elliott (MBA/12) has been appointed Executive Director of the Asper MBA program. Dr Gady Jacoby has been appointed to the Bryce Douglas Professorship in Finance. Dr Kelley Main has been appointed the new F. Ross Johnson Professor in Marketing, and replaces Nick Turner as Associate Dean, Research and Graduate Programs while Nick is on leave for the next year. Dr Zhenyu Wu has been appointed Canada Research Chair in Entrepreneurship and Innovation. In his research, Dr Wu explores the risk-taking behaviours of entrepreneurs and investors in new venture financing. His findings could help ensure these new ventures continue to survive and grow. Speaking of Research 1 6 STAR T LEADERS: hanks to a strategic initiatives endowment from entrepreneur and philanthropist Stu Clark [BComm(Hons)/76], last year the Asper School of Business launched the Stu Clark Distinguished Speaker Series, which invites prominent researchers from outside the U of M to present their research and connect with faculty and graduate students. Fourteen researchers have presented so far – some from as far away as Italy, Hong Kong and Singapore – on a range of topics that speaks to the dazzling depth and breadth of research informing the global world of business. ST CLA Distinguis hed SpeU aker SerRieKs FACULTY APPOINTMENTS 11 Should they be bought or home-grown? Should se nior leade rs who lea perform d their or ance be hir ganizatio ed to lead ns to supe developing your orga rior senior lea nization? de Or are yo rs in your the Natio u better off own orga nal Hockey nization? Le ag Us ue ing , Dr. Rowe that grow data from argues th “star leade at organiz rs” intern than thos ations ally and ke e who br ep them ing star lea perform much be ders from tter outside. Friday, A pri 10:30 am l 5 108 Drak e Centre GUEST SPEAKER : Glenn Ro we Paul MacPh ers on Chair Strategic in Leadershi p Richard Ive y School of Busine Western ss Universit y On to the next big thing Dr Charles Mossman, Associate Professor of Finance, will retire July 1, 2013. Dr Xiaofan Steven Zheng has been appointed to the Bank of Montreal (BMO) Professorship in Finance. Dr Mossman has been a professor at the Asper School since 1990. From 1997 to 1998 he was Acting Head of the Accounting and Finance Department, and from 2004 to 2009 he served as Associate Dean for the Asper School. During the last two years of his appointment he updated the Asper School’s programs and developed a report that resulted in the renewal of the School’s AACSB accreditation. Dr Mossman served as Acting Dean of the Asper School in 2011. Dr Sam Cox, Professor of Actuarial Mathematics, retired from the L.A.H. Warren Chair on January 1, 2013. During his tenure at the School, the Warren Centre was recognized as a Society of Actuaries Centre of Actuarial Excellence and admitted into the Canadian Institute of Actuaries University Gordon Pitts, senior business columnist at the Globe and Mail, dropped in on February 12, 2013 for an informal discussion with Asper students and faculty. Accreditation Program. Beth Clark, who served as the Asper School’s Chief Budget Officer and has been an integral part of the U of M community for over 35 years, retired January 3, 2013. 12 ASPER SCHOOL OF BUSINESS Leading by Exam Like all good leaders, Asper students demonstrate a commitment to making a difference – in their school, their university, and their community. The winner of the 2012 Race for Space was alumnus Taren Gesell [BComm(Hons)/08], a former CSA President and creator of the Asper Student Legacy Fund. RACE FOR SPACE Running is good for your health – and for your School. Last September, over 85 Asper students and alumni ran the Race for Space and raised $1200 for the Asper Student Legacy Fund. Faculty of Management students started the Race for Space fundraiser in the 80s. The funds they raised helped build the Drake Centre, the Asper School’s permanent home. Commerce Students’ Association (CSA) sports reps Steve Baker and Brandt Butt revived the run as a way to get Asper students and alumni Students in the Faculty of Management started the Race for Space in the 80s (above). This year, some participants showed up in costumes, including a team of Mighty Duhks and Spice Girls (right). actively involved in giving back to their school. The Asper Student Legacy Fund goes towards improving the student experience, including facilities in the Drake Centre. “2012 was the perfect year to restart the tradition,” says Baker. “It was the School’s 75th anniversary and the Drake Centre’s 50th. At the Anniversary Gala, alumni we spoke to were ecstatic about the idea.” Sponsors included Booster Juice, the Hub bar at the U of M, the Young Associates and the Running Room, who developed the 5 km course. B.O.S.E. GIVES EVENTS A BOOST Pulling off a successful student event is no easy task. Add alcohol to the mix, and the challenges multiply. That’s why CSA President Emily Ashley launched B.O.S.E., the Board of Social Event Planners, in January 2012. “My experience as a CSA social planner taught me that it was possible to throw events that appealed to students, ensured their safety, and maintained the U of M’s reputation in the community,” she says. Now, student event planners from all U of M faculties meet monthly to share and coordinate event ideas and listen to guest speakers such as the Manitoba S prin g 2 0 1 3 ample Liquor Control Commission, U of M Conference and Catering, and sponsorship experts. Ashley’s initiative is paying off. In September, UMSU hosted the U of M’s largest and most successful concert ever, featuring Ludacris and K’naan. ASPER ATHLETES GO FOR GOLD Many Asper students are Bison athletes – and in true Asper fashion, most are in leadership roles on their teams. Hats off to four students who received major Bison Sports year-end awards for the 2011-2012 season: Dane Pischke Bison Sports Male Athlete of the Year; MVP, Men’s Volleyball Lisa Wong Student-Athlete Leadership and Community Development Award; MVP, Women’s Track & Field 13 Lisa Wong (left) excelled as Bison Track & Field team captain. Wong, who graduated last May with a double major in Marketing and Human Resources, says it’s natural for Asper student athletes to take on leadership roles on their teams. “The Asper School develops your ability to think creatively, make quick decisions, communicate effectively, work as part of a team… All of these directly correlate to being a leader on an athletic team. Being an Asper student made me a better Bison athlete, and being a Bison athlete made me a better Asper student.” JDC WEST Asper placed second for the title of School of the Year – the highest finish ever in the School’s history – at this year’s Jeux de Commerce West, the largest business school competition in Western Canada. Our team placed first in the Business Strategy, Not For Profit Business Strategy, Entrepreneurship, and Debate academic categories, and also took home third place honours in Taxation, Finance, and the Social competition. The team’s longstanding faculty advisor, Professor Mary Brabston, was honoured with the Faculty Advisor of the Year award. Dane Pischke (above) had an amazing 2011-2012 season at conference and Canadian Intrauniversity Sport (CIS) level, where he racked up points and accolades over the course of all 20 regular season Bison Volleyball games. Find out more about the Commerce Students’ Association at aspercsa.com Travis Toet Student-Athlete Leadership and Community Development Award Blair Macaulay MVP, Men’s Hockey “Business is competition,” says Pishke. “To be a great competitor in athletics or in business, you have to have the desire to achieve, always perform at your best, work hard, stay confident, and learn as much as you can to succeed.” Our JDC West team of 50 students spent six months training for the January 2013 showdown. Their preparation paid off! 14 ASPER SCHOOL OF BUSINESS Celebrating 75 Years of Excellence 2 Gail Asper, daughter of the Asper School’s benefactor, the late Dr. Israel (“Izzy”) Asper, blows out the candles on a stunning cake. 012 was party time for the Asper School of Business! The School celebrated its 75th Anniversary in style with alumni receptions across Canada (see page 16 for details). In March, some 200 local alumni gathered at the venerable Manitoba Club in Winnipeg to meet, mingle and munch. Dean Emeritus Jerry Gray was on hand to present the history of the School. If you thought history was dry, the history of the Asper School is anything but. After a summer hiatus, the celebrations resumed full force on September 14, 2012, when – in conjunction with University Homecoming – the Drake Centre temporarily shelved its classroom demeanour and became a multilevel party central for around 500 faculty, staff, students, alumni and retirees. From left to right: Rich Allden [BComm(Hons)/54], William Thorne [BComm(Hons)/53], Claude (“Woozy”) Wilson [BComm(Hons)/52] Brian Johnson, Senior Stick, 1965 S prin g 2 0 1 3 15 Twenty-five Senior Sticks from past years gathered at the 75th Anniversary Gala for a raucous reunion, including the most senior, Brian Johnson [BComm(Hons)/65]. In December, the Asper School launched Open for Business, a book commemorating the School’s 75-year history written by Laird Rankin [BComm(Hons)/64] (left). Far left, top: Arni Thorsteinson [BComm(Hons)/71] and Susan Glass [BComm(Hons)/67] Far left, middle: Dr Roland Grandpre (Dean of the Asper School from 1981-1987), Dr Usha Mittoo (Professor of Finance), Dr John Mundie (Dean Emeritus) Class of ’72 Reunion 2012 marked the 40th anniversary of the Commerce Class of 1972. Twenty-five members of the original graduating class returned to celebrate the milestone at Homecoming. A special thanks to Class of ’72 members Stuart Breckon, Don Keatch and Linda Stewart for organizing this wonderful gathering, and to the whole class for continuing to support the Class of 1972 Scholarship. 16 ASPER SCHOOL OF BUSINESS Cross-country alumni events 100 Years of Actuarial Excellence L Toronto April 19, 2012 Senior Sticks, left to right: Danielle Arnold [BComm(Hons)/06], Marc Henry [BComm(Hons)/08], Irene Pran [BComm(Hons)/59], Rick Waugh [BComm(Hons)/70], Don Thompson [BComm(Hons)/60], Alexis Hur [BComm(Hons)/05], Mike Gould [BComm(Hons)/12] ast year marked the 100th anniversary of the actuarial program at the U of M and its 75th anniversary as part of the business school. To celebrate these major milestones, special lectures were held for the public and students. Nearly 180 faculty, staff, students, alumni and friends of the program attended a centennial dinner in August, where they were treated to a lively, thoughtprovoking speech by Ken Clark [BComm(Hons)/55]. Also in August, the Centre played host to the 47th Actuarial Research Conference for the first time since 1981. The conference attracted over 100 actuarial scholars and graduate students from around the world, as well as local students and industry representatives. During the conference, the Canadian Institute of Actuaries honoured the Centre with a plaque, which now sits proudly in the sixth-floor lounge of the Drake Centre. Right: Ken Clark, keynote speaker at the centennial dinner, was the Gold Medalist of his class and is now Consulting Actuary with Eckler Ltd. in Toronto. His speech touched on how the actuarial profession has changed over the years, and why the world needs actuaries now more than ever. CALGARY May 22, 2012 Left to right: Lorena Prakash (MBA/02), Rollie Cyr [BComm(Hons)/73], Dean Michael Benarroch, Fang Wan (Marketing), Nick Gill [BComm(Hons)/03] Left: Dr Jeffrey Pai, L.A.H. Warren Professor, is congratulated by alumni Jim Snell [BComm(Hons)/76] in front of the commemorative plaque. VANCOUVER June 21, 2012 Left to right: Wes McMillan [BComm(Hons)/02], Iain Black [BComm(Hons)/90], Howard Harmatz (Business Administration), Dean Michael Benarroch S prin g 2 0 1 3 Expanding Horizons A ndré Cadieux wanted to push beyond his comfort zone. Reyna Olivares wanted to see how another country does business. In May 2012, both students signed up for the Arni Thorsteinson Israel Study Exchange Program – and plunged into a lifechanging experience. The program, now in its fifth year, was made possible thanks to a donation from the Gerald Schwartz and Heather Reisman Foundation. Mr. Schwartz, founder of Onex Corporation, says the program gives Asper students the chance to “explore Israel for themselves as an innovative democracy that has become the start-up nation of the world.” As part of the exchange, students from Ben-Gurion University in Beersheva, Israel travel to Winnipeg for a week of business classes at the Asper School. Joined by Asper students, they fly to Toronto, and then to Israel for three weeks. The students form teams and develop marketing plans to introduce Israeli brands to Canada, or Canadian brands such as Second Cup or Boston Pizza to Israel. Olivares says she was amazed by how entrepreneurial the country is. “They have a huge number of startups there. And each of them has to solve basic infrastructure problems to survive, let alone thrive. But thrive, they do.” For Cadieux, the trip offered insight into the realities of business. “It was great to see principles we were learning in class being put into practice by companies across the ocean.” Arni Thorsteinson [BComm (Hons)/71], a founding director of the Associates of the Asper School of Business, says he was so impressed by the program, he provided supplemental funding “to enhance opportunities for social and cultural engagement.” Thanks to his support, students visited the Wailing Wall and the site of the Crucifixion, swam in the Dead Sea, and basked on the beaches of Tel Aviv. Olivares says the experience opened her eyes to a country much different from the one she was 17 expecting. “I’ve been involved in a lot of things at Asper, like CSA and Co-op,” she says. “Out of everything I’ve done, this trip challenged me the most and gave the most back. It was the best experience ever.” Sergio Carvalho, Associate Professor, Marketing at Asper, has designed and coordinated the academic component of the program since 2008. He says the trip transforms students. “In a very short period of time you see them mature. They come back completely different people with a new perspective on the world.” Cadieux agrees. “I now have more confidence, new friends at home and abroad, and a much keener interest in what’s going on in the world around me.” “The Arni Thorsteinson Study Exchange Program has been possibly the most rewarding teaching experience I’ve ever had. It’s not just about teaching students about business in another country – it’s about sharing an experience that literally changes their lives,” says Sean MacDonald, Business Administration, one of the Asper profs who helps organize the program. 18 ASPER SCHOOL OF BUSINESS Management: The Gospel Truth W hat can a first-century Gospel teach us about 21st century business management? “A great deal,” says Dr Bruno Dyck [BComm(Hons)/84], Professor, Business Administration Dr Dyc...k says he hopes the book “...the book ultimately challenges ultimately challenges managers to managers to adopt practices that dopt practices that treat all peo e treat all people with more dignity.” with more dignity. at Asper. Over the past five years he researched and wrote Management and the Gospel: Luke’s Radical Message for the First and TwentyFirst Centuries, an exploration of what management theory and practice were like 2000 years ago. The book launched at McNally Robinson Booksellers on February 27, where it stayed on the bestseller list for a week. Published by Palgrave Macmillan, Management and the Gospel reveals how Luke’s Gospel – which includes an account of the life and ministry of Jesus of Nazareth – can help readers implement change in their own business. “The book challenges some common assumptions that have been with us for some time about whether modern management theory and practice are based on a biblical Judeo-Christian ethic,” says Dr Dyck. His research reflects his abiding fascination with the role values play in how organizations change and in how we think about management. “For me, management is about people, and is thus – by definition – a moral activity,” he explains. “If we don’t understand how values influence our actions, we run the risk of unthinkingly adopting values we may not agree with.” Dr Dyck says he hopes the book ultimately challenges managers to adopt practices that treat all people with more dignity. “For me, it’s important to empower people to manage in ways that are consistent with their own values while respecting and better understanding the values of others.” So far, Dr Dyck says, reactions to the book have been overwhelmingly positive. “Practitioners have found its counter-cultural perspective inspiring, management scholars have been impressed by the breadth and depth of the arguments, and biblical scholars have welcomed a different lens through which to read the text of an important Gospel.” ECONOMIC OUTLOOK 2013 A sper students, faculty and guests were treated to penetrating insights into the state of the global, national and local economies at the 2013 Economic Outlook Panel and Reception, hosted by the Associates on January 23. Dean Michael Benarroch provided an overview of the global economy. He predicted a 2013 characterized by only moderate growth in the face of the Euro crisis, as well as the “Fiscal Cliff” and “Debt Ceiling” crises in the U.S. Dr Usha Mitto, Stuart Clark Professor of Financial Management, took a closer look at the U.S. and Canada. She discussed how the slow pace of economic growth in Canada throughout 2012 was due, in part, to a large federal deficit, high household debt, rising housing prices, and energy exports to the U.S. She warned that “we need to look at doing more trade with Asia and less with the U.S., but we currently don’t have a plan for accomplishing this.” Stuart Henrickson, Executive Director of the Stu Clark Centre for Entrepreneurship, brought the discussion closer to home. In his overview of the Manitoba economy, he noted that our province is well on its way to enjoying a surplus economy, although probably not until 2015 or later. “Thanks to tax credits, support programs, and our strategic location at the heart of North America, small businesses have the ability to thrive in Manitoba,” he added, “but a strong stimulus plan is needed.” S prin g 2 0 1 3 19 What’s the Big IDEA? MBA GOLD MEDALIST GIVES BACK T he T.A. (Stoney) Anderson Gold Medal honours the Asper MBA graduate with the highest overall academic standing in the program. This year’s recipient was Dr. Aaron Chiu, MD, FRCPC, FAAP (MBA/12). A neonatologist at Health Sciences Centre Winnipeg and St. Boniface Hospital, Dr. Chiu donated the $1000 award that came with the medal back to the Asper School of Business, along with a matching amount. “I wanted to thank the School for the wonderful MBA experience by making a donation that would benefit future students,” he says. GLOBAL MARKETING Competition S tudents from some of the world’s top business schools gathered in Winnipeg in January to compete in the 31st annual Manitoba International Marketing Competition (MIMC). Organized every year entirely by Asper students, the competition is the largest of its kind in Canada, and pits undergraduate student teams against one another for the title of global champion. The MIMC also partnered with the U of M Marketing Association to host a conference on cross-cultural marketing. This year’s global marketing champion was the University of British Columbia. T he annual International Distinguished Entrepreneur Award (IDEA) honours business executives who have achieved outstanding entrepreneurial success and made an exemplary contribution to economic life. In light of the award’s 30th anniversary in 2012, Arni Thorsteinson, chair of the award committee, says it was “the perfect time to recognize a deserving, Manitoba-born and educated entrepreneur of international stature.” The honour went to oil and gas entrepreneur and philanthropist Stu Clark [BComm(Hons)/76]. Aside from donating over $9 million to the Asper School over the past nine years, Clark has volunteered countless hours to the School and the Stu Clark Centre for Entrepreneurship. Clark visited the Asper School in September 2012 to accept the award. He said his decision to help grow the entrepreneurship program at the Asper School was a natural one. “That’s something I felt was really important in a university business education: some exposure to entrepreneurship, some exposure to how to build a business plan, some exposure to what it takes, what the commitment is. Because every business starts as a small business.” Chip Wilson, founder and chairman of Lululemon Athletica Inc., will receive the 2013 IDEA this June. Lululemon, an athletic wear company, boasts a cult following around the world. The U of M, the Asper School of Business and the Associates established the IDEA award in 1983. In an interview with professor Reg Litz in front of the Asper community, Stu Clark explains why entrepreneurship is an essential part of business education. 20 ASPER SCHOOL OF BUSINESS Adventures in En Exciting new directions, incredible opportunities, and the support of dynamic business leaders are driving the next generation of student entrepreneurs towards successful business ventures at the Asper School of Business and the Stu Clark Centre for Entrepreneurship. New Vision, New Ventures S tuart Henrickson [BComm(Hons)/85] was appointed Executive Director of Entrepreneurship at the School’s Stu Clark Centre for Entrepreneurship in October 2012. Henrickson will be responsible for nurturing and mentoring students to launch their own businesses, to promote entrepreneurship, and to make connections with the business community. His diverse experience makes him an ideal fit for the role. Working on projects worldwide from Canada to Malaysia, from London to Dubai, Henrickson learned from multiple cultures and has been involved in over $20 billion in global transactions. He has advised companies of all sizes, from owner-operated startups to major corporations like CocaCola, Unilever, Petro Canada and Canada Life. He also worked as a mentor for business startups at YES Winnipeg. “An entrepreneur is someone who spots an opportunity to create something that wasn’t there before,” says Henrickson. “You have to be a problem solver and a natural leader. The Stu Clark Centre is devoted to nurturing these qualities and channeling them towards opportunities for success.” Henrickson says his vision for the Centre includes three priorities: providing students with more entrepreneurship resources inside and outside the Asper School, developing mentorships for student entrepreneurs, and building an on-campus incubator – an office space where young entrepreneurs can base their start-up businesses. Henrickson has an MBA in Finance from the University of Calgary, a CFA designation, and is a Certified Financial Planner. Find out more about the Stu Clark Centre for Entrepreneurship at umanitoba.ca/entrepreneur S prin g 2 0 1 3 21 ntrepreneurship STUDENT INNOVATORS SHINE I Into the Dragons’ Den T hirty students from the New Venture Analysis class were invited by CBC Manitoba to participate in Dragons’ Den Day in Canada on September 19, 2012. The event included live TV access to the popular “Dragons”, a panel of Canadian moguls with the cash and know-how to help your start-up business take off – if your idea is worthy. Two Asper students – Sinan Leylek and Nick Kuzyk – were lucky enough to ask the Dragons a question. “I’ve been watching Dragons’ Den ever since the first season, so I was really excited,” says Leylek. “Being a small business owner, I wanted to know how they would handle a major disagreement with a business partner. I must have repeated the question in my head 50 times before the live feed was on me. The Dragons all gave their own answers, which basically went back to trusting who you work with.” n November, Innovate Manitoba held their first annual Pitch Day competition, where entrepreneurs from across Manitoba present their business ideas to a group of industry judges. Asper student Jason Greschuk was one of the big winners. His concept for No-Bull Energy, a business that harvests cattail biomass as an alternative energy source, won for Best Student Pitch. “It was a nerve-wracking experience,” admits Greschuk, who graduated last year with a BComm(Hons) in Entrepreneurship/Marketing. “But even if I hadn’t won, it would have been worthwhile because I met so many great, young entrepreneurs and contacts in the business community.” Left: Asper prof Zhenyu Wu (second from right) helped organize Dragons’ Den Day. “The event helped students apply what they had learned in class to the real world. It was also a great opportunity for the Dragons and their audience to learn more about our students!” In January, Asper MBA students placed second in their division and 14th overall at the 32nd annual John Molson MBA International Case Competition. The Asper team, left to right: James Fehr, Dori Chudobiak, Marilyn Brennan (coach), Vanessa Shaff, Omri Makover 22 ASPER SCHOOL OF BUSINESS Andrew Clarke, (right), owner of Clarke Financial Planning and winner of the Excellence in Aboriginal Business Leadership Award, with Dean Michael Benarroch. Aboriginal Leadership Excellence H Below: Tim Sweeny, owner of Creeway Aviation and winner of the Excellence in Aboriginal Small and Medium Enterprises Award. osted by the Asper School of Business and the School’s Aboriginal Business Education Partners, the 8th annual Excellence in Aboriginal Business Leadership Awards celebrated two business leaders for being inspiring entrepreneurs and role models. Andrew Clarke, owner of Clarke Financial Planning and Insurance Services, won the Excellence in Aboriginal Business Leadership Award. Tim Sweeny, owner of Creeway Aviation, won the Excellence in Aboriginal Small and Medium Enterprises Award. Clarke, a Certified Financial Planner, launched Clarke Financial in 1994 using his own money as start-up capital. The full-service firm now manages over $60 million for over 600 corporate, government and individual clients across the country. Headquartered in Winnipeg, the company is 100 percent First Nations owned and operated. Sweeny started Creeway Aviation in 2006 to address the growing needs of Northern Manitoba’s aviation industry. Based out of Thompson, the company provides aircraft charter and maintenance services. It also offers students in the Aircraft Maintenance Engineer (AME) apprenticeship program the opportunity to work towards their AME license without having to leave their community. ASPER CREATES NEW PATHWAYS FOR ABORIGINAL STUDENTS I n September 2013, the Asper School of Business will welcome up to ten new students admitted under its newly created Canadian Aboriginal Ancestry Admissions Category. The category allows the Asper School to admit Aboriginal students who meet the minimum admissions Adjusted Grade Point Average (AGPA), but may fall below the competitive AGPA, which varies from year to year. Shortly after his appointment as dean of the Asper School in 2011, Dr Michael Benarroch made it a priority to create new pathways for Aboriginal students to study business. He told the Globe and Mail that Aboriginal students “are an under-represented portion of our population in the business school, so from our perspective we feel it would be a real contribution to the community and to the Aboriginal community if we could increase the number of students.” S prin g 2 0 1 3 ABEP STUDENT WINS General Electric AWARD C ommerce student Zack Unrau has been chosen to receive a 2012-2013 G.E. (General Electric) Scholar-Leader Program Award. The second-year student is only one of two students from across Canada to be selected for this coveted honour. Unrau says he’s thrilled by the opportunities the award will create for him. “I’ll have the chance to do things I wouldn’t otherwise get to do, like attend a business conference in Toronto and work with an experienced G.E. mentor.” Unrau is also a member of the Aboriginal Business Education Partners (ABEP), a community of First Nations, Métis, and Inuit students pursuing Bachelor of Commerce degrees at the Asper School. This marks the second year the award has been given to an ABEP student. CUTTING THROUGH THE SPIN O n February 25, staff and students of the Aboriginal Business Education Partners hosted “Idle No More: Context, Meaning and Dialogue.” Niigaan Sinclair, Professor of Native Studies at the U of M, and Nina Wilson, a U of M Master’s student and Idle No More organizer, led a discussion that cut through the media spin on the grassroots movement that has been sweeping across Canada. ASPER MEDIA CENTRE 23 First-Year Student Conquers Wes Nicol T alk about setting the bar high! First-year BComm student Simon Burns won the 2013 championship round of the Wes Nicol Entrepreneurial Competition, which awards $170,000 in prize money each year to individual students or student teams who submit winning plans for their entrepreneurial business ideas. At the February 13 event, Burns presented “Elapse Electric”, a revolutionary hybrid propulsion system that lets consumers drive carbon free, regardless of their vehicle model, range or power requirements. “I had an excellent experience with my first foray into the world of high-pressure presentations,” says Burns. “The judges demanded a level of professionalism and dedication that was profoundly inspiring.” The Wes Nicol program is a national program designed to generate and reward interest in entrepreneurship by undergrad students in any faculty at participating Canadian universities. The Asper School of Business runs the competition, which is open to all undergraduate students on campus. This year, four of the six teams were from faculties outside the Asper School, including Engineering and Science. The judges were Shaun Hampton, Entrepreneurship Consultant with the Province of Manitoba; Mavis McRae, Entrepreneur in Residence with the Stu Clark Centre for Entrepreneurship; and Stuart Henrickson, Executive Director of the Stu Clark Centre for Entrepreneurship. “We were extremely impressed by the depth of research and vision exhibited by the presenters and the viability of each of the championship round concepts,” says Henrickson. “There is no doubt that we have some exceptional student businesses coming out of the University of Manitoba.” On March 26, six winners chosen from the nation-wide competitions will rendezvous in Ottawa and battle it out for the national title. See us in action by visiting the Asper School of Business Media Centre at umanitoba.ca/asper/mediacentre. View news and upcoming events. Explore the School’s leading-edge research. Photo and video galleries showcase Asper faculty and students involved in their School and their community. The Media Centre is also home to the online edition of Update from this and previous years. Simon Burns (right), winner of the 2012 Wes Nicol Entrepreneurial Competition, is stoked to receive his prize from judge Stuart Henrickson, Executive Director of the Stu Clark Centre for Entrepreneurship. 2012 Asper Co-op Student of the Year winner Mariya Kuzura (right) with Dean Michael Benarroch. Celebrating Co-op N ow in its sixth year, the Asper Co-operative Education Program is thriving, thanks to strong partnerships with leading businesses in Manitoba and across the country. The idea behind co-op is simple: connect students with valuable, paid work experience while they’re still in school. The result? A richer learning experience for students, and a chance for employers to have For more information, contact: Judy Wilson, Director Marketing & Communications a direct hand in training Manitoba’s future business leaders. At the recent Celebrating Co-op event, second-year Marketing student Mariya Kuzura was named Co-op Student of the Year for her incredible work as a Marketing Associate in the Manitoba HVDC Research Centre, a division of Manitoba Hydro International (MHI). Initially hired to research Eastern Europe as a potential market for MHI products and services, Kuzura went well beyond the call of duty to make her first co-op term a success. Using her business, marketing and language skills, she identified key companies and contacts for MHI. Then, on a site visit to Russia, Kuzura proved an invaluable member of the team by providing translation services and helping to establish and consolidate MHI’s relationships with their new partners in Moscow. 204.474.8960 [email protected] @ asperschool umanitoba.ca/asper She received compliments from both parties for her insightful translations and diplomacy, as well as her marketing skills in a highly technical field. Roberta Desserre, Managing Director of the HVDC Research Centre, describes Kuzura’s performance as “extremely admirable for a technical person many years her senior and is phenomenal for someone of her age and experience.” The idea behind co-op is simple: connect students with valuable, paid work experience while they’re still in school. With Kuzura’s help, MHI may soon be realizing sales in a region where they previously had limited exposure and success. Not one but several Asper students nominated The North West Company as Asper Co-op Employer of the Year. The North West Company has been a staunch supporter of Asper Co-op since the program’s inception in 2007. As a result of their continued commitment to the program, Asper students have a great deal to say about the positive corporate culture and business practices that have made their experiences with this company an integral part of their growth as young business professionals. Design: Flamingo Design The North West Company, winner of the 2012 Asper Co-op Employer of the Year Award. Left to right: Darcie Gault (Manager, Corporate Human Resources at The North West Company), Vanessa Breland and Courtney Thomson (Asper Co-op students), and Gail Chevalier (Director, Corporate Human Resources and Giant Tiger at The North West Company) ASPER SCHOOL OF BUSINESS Writing: Ryan McBride 24