CURRICULUM MASTER OF BUSINESS ADMINISTRATION (MBA)

MASTER OF BUSINESS
ADMINISTRATION (MBA)
CURRICULUM
CENTER FOR MANAGEMENT STUDIES
DEPT. OF BUSINESS ADMINISTRATION
THE UNIVERSITY OF BURDWAN
1
General Guidelines
1. Each paper will carry 100 marks. 20 marks will be reserved for
internal assessment. Students shall be evaluated for internal
assessment on the basis of their performance in term paper/
class tests/ presentations/ viva-voce examination etc. or any
combination of these.
2. Total marks to be covered in four semesters will be 3200.In 1st
& 2nd semester students have to appear for 800 marks each.
However, in 3rd and 4th semester they are required to appear for
900 and 700 marks respectively.
3. Dual specialization will be offered to the students out of
Marketing Management (MM)/ Financial Management (FM)/
Human Resource Development (HRD)/ Systems &
Operations Management (SOM).
4. The combination of dual specialization to be offered to the
students will be decided every year by the Departmental
committee.
5. In each specialization a student will have to undertake 2 papers
i.e., a total of 4 papers under dual specialization in each of 2nd,
3rd and 4th semesters.
6. At the end of second semester all students will have to undergo
a Summer Training (ST) in any reputed industrial/business
house and submit ST reports as a paper carrying 70 marks in
third semester. The students will have to give presentations
based on their reports before a duly constituted board of
internal faculty members. In third semester students will be
evaluated out of 30 marks on the basis of their performance in
the Field Study Trip.
7. Students will undertake final project study (PS) at the end of
fourth semester and they have to submit a dissertation paper
carrying 100 marks. At the end of fourth semester they have to
appear for grand viva voce examination carrying 100 marks
before a duly constituted board of internal faculty members.
8. The modified curriculum will come into effect from the academic
session Jan 2009-Dec 2010 and will commence from January
2009.
2
Proposed Structure of MBA Curriculum
MBA (1st SEMESTER)
PAPER CODE
MB-101
MB-102
MB-103
MB-104
MB-105
MB-106
MB-107
MB-108
PAPER NAME
Management Process & Organizational Behaviour (MPOB)
Managerial Economics (ME)
Accounting For Managers (AFM)
Human Resource Management (HRM)
Marketing Management (MM)
Financial Management (FM)
Production and Operations Management (POM)
Quantitative Techniques in Management (QTM)
MBA (2nd SEMESTER)
PAPER CODE
MB-201
MB-202
MB-203
MB-204
Marketing Management
(MM)
CODE
PAPER
MM-205
Consumer
Behaviour (CB)
Sales &
Distribution
MM-206
Management
(SDM)
PAPER NAME
Business Environment (BE)
Corporate Social Responsibility & Business Ethics (CSRBE)
Managerial Communication and Skill Development (MCSD)
Management Science (MS)
Financial Management
Human Resource
(FM)
Development (HRD)
CODE
PAPER
CODE
PAPER
FM-205
Financial
Institution &
Markets (FIM)
FM-206
Security
Analysis &
Portfolio
Management
(SAPM)
HRD 205
HRD 206
Human
Resource
Planning &
Employee
Resourcing
(HRP&ER)
Managing
Interpersonal &
Group
Processes
(MIGP)
System-Operation
Management (SOM)
CODE
PAPER
SOM205
Total Quality
Management
(TQM)
SOM206
Relational Data
Base
Management
System
(RDBMS)
3
MBA (3rd SEMESTER)
PAPER CODE
PAPER NAME
MB-301
MB-302
MB-303
MB-304
Marketing Management (MM)
CODE
MM305
MM306
PAPER
Advertisement &
Sales Promotion
(ASP)
Rural & Voluntary
Sector Marketing
(RVSM)
Research Methodology (RM)
Strategic Management (SM)
Computer Application & Information System in Management (CAISM)
International Business (IB)
Financial Management
Human Resource
System-Operation
(FM)
Development (HRD)
Management (SOM)
CODE
PAPER
CODE
PAPER
CODE
PAPER
FM305
Financial
Decision
Analysis (FDA)
HRD 305
FM306
Corporate
Taxation (CT)
HRD 306
Industrial
Relation &
Labour Laws
(IRLL)
Compensation
& Reward
Management
(CRM)
SOM305
Logistic & Supply
Chain Management
(LSCM)
SOM306
System Analysis &
Design (SAD)
MBA (4th SEMESTER)
PAPER CODE
MB-401
Marketing Management
(MM)
CODE
PAPER
MM402
Retail Marketing
Management
(RMM)
MM403
Brand
Management
(BM)
PAPER NAME
Organizational Effectiveness and Change (OEC)
Financial Management (FM)
CODE
FM402
FM403
PAPER
Financial
Derivatives (FD)
International
Accounting &
Finance (IAF)
Human Resource
Development (HRD)
CODE
PAPER
HRD 402
HRD 403
Strategic
Human
Resource
Management
(SHRM)
Contemporary
Interventions
in HRM
(CIHRM)
System-Operation
Management (SOM)
CODE
PAPER
SOM402
Operational
Planning & Control
(OPC)
SOM403
Business Process
Reengineering
(BPR)
Summer Project (STP) and Field Study Trip (FST) (To be evaluated in the 3rd Semester): 70+30 marks,
Project study (PS) (During 4th Semester): 100 marks,
Grand Viva (During 4th Semester): 100 marks
4
FIRST SEMESTER
MB- 101: MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOUR
(MPOB)
Course Contents:
Unit-I: Management and its integrated nature – managerial processes, functional
roles, skills etc. – systems, contingency and operational approaches to
management – external and internal environment affecting managerial decisions
– social responsibilities of business – evolution of management thought
(contributions of a few theories towards the development).
[10 LH]
Unit-II : Organizational Behaviour – a field study (contributions of different
subjects including behavioural sciences) – Understanding & managing individual
behaviour – Personality, Perception, Learning, Values & attitudes, Work
motivation, Individual decision-making, Emotional intelligence & its applications.
[10 LH]
Unit-III: Group Dynamics – Foundations of group behaviour – Factors affecting
group behaviour, group individual dimension-group-structural dimension – task
dimension-group decision-making-Inter-group behaviour, Understanding work
team, Communication, Leadership & influence process.
[10 LH]
Unit-IV: Foundations of organization structure (Bureaucratic-centralization vs
decentralization, strategy & structure, flat & tall structures, work specialization,
departmentalization, chain of command, span of control and formalization) –
Common organizational designs (Simple, bureaucratic, matrix, virtual, boundary
less, feminine – Organization as an open system & influence of environment over
organizational dynamics with reference to technological innovations.
[10 LH]
Unit-V: Analyses of Cases.
[10 LH]
Suggested Readings:
1.
Koontz, O’Donnell & Weihrich, Management, Tokyo: McGraw – Hill
Inc, 1980.
2.
Robbins, Organizational Behaviour, 7th ed., New Delhi: Prentice-Hall of
India.
3.
Singh, D. Emotional Intelligence at work, Response Books, New Delhi:
Sage Publication, 2001.
MB- 102: MANAGERIAL ECONOMICS (ME)
Course Contents:
Unit-I: Concept and technique- Definitions, Nature and scope of managerial
economics, Role of Managerial Economics. Theory of demand, Demand
5
functions, Demand Elasticity, Income and substitution effects, Demand
forecasting-Purposes and methods, Tourism Demand.
[10 LH]
Unit-II: Pricing – determinants, Objectives Pricing under different Market
conditions. Cost curves, Break even analysis and cost control, Theory of firm,
Profit maximization, sales maximizations, Ownership and control; Market
Structure- perfect competition, Monopoly, Oligopoly, Monopolistic competition.
[10 LH]
Unit-III: Macro Economics aggregate Concepts- GNP and GDP- Aggregate
Consumption, Gross Domestic Savings, Gross domestic capital Formation,
Concept and Measurement of National Income , Determination of national
Income- Consumption Function, Investment Function.
[10 LH]
Unit-IV: Inflation- types, approaches, causes and effects. Inflation and
employment. Balance of Payment- Disequilibrium in Balance of Payment,
Causes of disequilibrium in Balance of Payment, measures to correct
disequilibrium in Balance of Payment.
[10 LH]
Unit-V: Impacts of Macro economy on Tourism Industry. Economic, Socio
cultural and Environmental Impacts of tourism. Tourist Product life-Cycle and
local development. Multiplier process, Multiplier effects and its impact of tourism.
[10 LH]
Suggested Readings:
1. Petersen, Craig H. Managerial Economics. New Delhi Pearson
Education.2006.
2. Mithani, D.M, Managerial Economics, New Delhi, Himalaya Publications,
2000.
3. Chopra, O P. Managerial Economics. New Delhi Tata McGraw Hill 1985.
4. Koutsoyiannis, A. Modern Micro Economics. New York, Macmillan 1991.
5. M. Thea Sinclair and Mike Stabler. The Economics of Tourism. Rutledge,
London and New York.
6. Peter Cullen, Economics of Hospitality Management
MB- 103: ACCOUNTING FOR MANAGERS (AFM)
Course Contents:
Unit-I: Introduction to Financial Accounting- Transaction vs. Event; Double Entry
System; Golden Rule of Accountancy; Cash basis vs. accrual basis Accounting;
Conceptual framework of Accounting; Preparation of Annual Accounts; Fund flow
and Cash flow Statement; Different forms of Business and their required
structure of Annual Accounts; Relevant provisions of the Indian Companies Act.
[14 LH]
Unit-II: Introduction to Cost Accounting- Concept of cost; Different items of costs;
Preparation of Cost sheet; Incremental Costing; Standard Costing; Budgetary
6
Control and Marginal costing techniques for effective managerial decision
making.
[14LH]
Unit-III: Financial Statement Analysis- Ratio analysis: Use and limitations;
Measurement of overall performance of a firm; Capital Market based ratios.
[10 LH]
Unit-IV: Recent Developments in Financial & Cost Accounting- Introduction of
International Financial Reporting Standard (IFRS); XBRL; Forensic Accounting.
[6LH]
Unit-V: Fair value Accounting: Concepts & Implementation Issues; Case Study.
[6 LH]
Suggested Readings:
1. Bhattacharya, Ashish, Financial Accounting for Managers, PHI.
2. Bhattacharya, Ashish, Cost Accounting, PHI.
3. Barry Elliott & Jamie Elliott, Financial Accounting & Reporting, PHI.
4. Hendrickson, Accounting theory: Text & cases, TMH
5. Ghosh, T.P., Accounting & Finance for Managers, Taxmann’s.
6. Shah, P., Basic Financial Accounting for Management, Oxford.
7. Lal, J., Corporate Financial Reporting, Taxmann’s.
8. Gupta, A., Financial Accounting for Management, Pearson Education.
MB- 104: HUMAN RESOURCE MANAGEMENT (HRM)
Course Contents:
Unit–I: Introduction to Human Resource Management – Concept of HRM, Nature
and Scope, Evolution of HRM, Relevance of HRM, Difference between
Personnel Management Approach & Human Resource Management Approach.
[10 LH]
Unit–II: Acquisition of Human Resources – Human Resource Planning;
Recruitment and selection, Induction, socialization, placement.
[10 LH]
Unit–III: Developing Human Resources – Career Planning and Development;
Employee Training; Executive Development; Performance Management System;
Potential Appraisal; Succession Planning; Concept of HRD.
[10 LH]
Unit–IV: Maintenance of Human Resource – Compensation Management; Job
evaluation; Fringe Benefits & Incentives; Employee Health & Safety; Industrial
Relations; Trade Unionism, Collective Bargaining, Grievance Management, etc.
[10 LH]
Unit–V: Control Function of HRM – Human Resource Accounting; Human
Resource Auditing; Human Resource Information System (HRIS) etc.
[10 LH]
Suggested Readings:
1. Pattanayak, B. Human Resource Management, 2nd ed., New Delhi, PrenticeHall of India, 2004.
7
2. De Cenzo, D.A. & Robbins, S.P., Human Resource Management, 6th ed., New
York, John Willey, 1997.
3. Rao, V.S.P., Human Resource Management, 1st ed., New Delhi, Excel Books,
2000.
4. Armstrong, M., A Handbook of Human Resource Management Practice, 8th
ed., Kogan Page, U.K., 2001.
MB- 105: MARKETING MANAGEMENT (MM)
Course Contents:
UNIT-I: Understanding Marketing and Marketing Process: Marketing Concepts,
Nature and Scope of Marketing, Marketing Mix, Marketing Environment, Strategic
Planning and Marketing Process, Organizing and Implementing Marketing in the
Organization.
[10 LH]
UNIT-II: Developing Marketing Opportunities and Strategies: Marketing
Information Systems and Marketing Research, Consumer Markets and
Consumer Behaviour, Business Markets and Buyer Behaviour, Market
Segmentation – Targeting and Positioning for competitive Advantage.
[10 LH]
UNIT-III: Developing the Marketing Mix: Managing the Product / Service, Product
Decisions-Product Line, Product Mix, Product Life Cycle, New Product
Development, Branding and Packaging Decisions, Pricing Products – Pricing
Considerations and Approaches, Pricing Strategies and Methods. Distribution
Channel and Logistics Management-Channel Selection, Cooperation and conflict
Management, Vertical Marketing System, Promotion Decision – Promotion Mix :
Advertising, Sales Promotion, Personal Selling, and Publicity.
[10 LH]
UNIT-IV: Issues in Marketing: Global Marketing, Direct Marketing, Marketing on
the Web, Green Marketing, Social Responsibility and marketing Ethics,
Consumerism and Legal Issues.
[10 LH]
UNIT-V: Services Marketing Concepts, Definition, Characteristics with Special
Emphasis on Tourism Management Services, 3 Additional P’s of Services
Marketing Mix. Process, Physical Evidence and People. Service Quality and
Service Gap Analysis Model.
[10 LH]
Suggested Readings:
1. Kotler, Philip. Marketing Management Analysis, Planning and Control, PHI.
2. Kotler Philip and Armstrong, G. Principles of Marketing, PHI.
3. Stanton, Willam J. Fundamentals of Marketing, McGraw Hill.
4. Ramaswamy, V.S. and Namakemari, S. Marketing Management, McMillan.
5. Bhattacharya K. Sisir. Marketing Management, National Publishing House.
6. Dalrymple, J.D. and Parson, J.L. Marketing Management Strategy and Cases,
John Wiley and Sons.
8
MB- 106: FINANCIAL MANAGEMENT (FM)
Course Contents:
UNIT–I: Introduction to Corporate Finance – Meaning, Nature and Scope of
Corporate Finance; Functions of Corporate Finance and Objectives of the firm;
Role
of
a
finance
manager;
Time
Value
of
Money.
[4 LH]
UNIT–II: Management of Working Capital and Dividend Policy – Concept, Nature
& Scope of Working Capital Management; Determinants of Working Capital;
Computation of Working Capital; Management of Cash, Receivables and
Inventory. Concept of dividend; Various models-Walter’s Model, Modigliani &
Miller; Bonus share and Stock splits; Share Buy-backs, Case studies.
[12 LH]
UNIT–III: Capital Budgeting - Concept, significance and process of Capital
Budgeting; Evaluation Techniques – Accounting Rate of Return (ARR), Payback
Period, Net Present Value (NPV), Internal Rate of Return (IRR), Profitability
Index and Terminal Value Method; Contradiction Between NPV&IRR; Capital
Rationing; Case studies.
[14 LH]
UNIT–IV: Cost of Capital & Capital Structure - Concept and significance of Cost
of Capital; Measurement of Specific Costs - cost of debt, cost of preference
shares, cost of equity shares, cost of retained earnings; Weighted Average
Cost of Capital - concept and computation; Concept and Theories relating to
Capital Structure; EBIT-EPS Approach; Leverage - concept, type and
measurement;Casestudies.
[12LH]
UNIT–V: Mergers & Acquisitions- Concept and Terminology of corporate
restructuring; A historical perspective of Mergers and Acquisitions (M & A);
Motivations for M & A; Payoffs from M & A; Different Corporate Restructuring
Programme; Legal procedures including SEBI guidelines; Market based valuation
methods.
[8 LH]
Suggested readings:
1. Brealey, R. A. and Myers S.C., Principles of Corporate Finance, Tata
McGraw
Hill.
2. Brigham & Houston, Fundamentals of Financial Management, Thomson
3. Ross, S.A., Westerfield, R.W. and Jordan, B.D., Fundamentals of
Corporate Finance, Tata McGraw Hill.
4. Van Horne, J.C., Financial Management and Policy, PHI.
5. Pandey, I.M., Financial Management, Vikas Publishing House
6. Chandra, P., Financial Management, Tata McGraw Hill.
7. Hampton, J., Financial Decision Making, PHI.
8. Bhalla, V.K., Financial Management, Anmol Publication.
9
MB- 107: PRODUCTION AND OPERATIONS MANAGEMENT (POM)
Course Contents:
Unit– I: Nature and Scope of Production and Operations Management; Types of
Manufacturing systems; Operation Decisions. Mass Production, Batch / Job
Order Manufacturing. Facility Location problem. Layout Planning Analysis.
[10 LH]
Unit–II: Capacity Planning – Models; Process Planning; Aggregate Planning,
Scheduling.
[10 LH]
Unit–III: Work Study; Method Study; Work Management; Work Sampling; Work
Environment.
[10 LH]
Unit–IV: Material Management- An overview of Material Management; Material
Planning; and Inventory Control; JIT; Materials Planning Budgeting; Material
Requirement Planning.
[10 LH]
Unit–V: Quality Assurance- Acceptance Sampling; Statistical Process Control;
Total Quality Management; Maintenance Management.
[10 LH]
Suggested Readings:
1. Adam, E.E. and Evert, R.J., Production and Operation Management;
Prentice Hall of India, New Delhi.
2. Buffa, E.S., Modern Production management; John Wiley, New York.
3. Chary, S.N., Production and Operations Management; Tata McGraw Hill,
New Delhi.
4. Dilworth, James B., Operations Management: Design, Planning & Control
for Manufacturing and Services, McGraw Hill, Singapore.
5. Moore, F.G. and Hedrick, T.E., Production / Operations Management;
Homewood, Illinois
MB- 108: QUANTITATIVE TECHNIQUES IN MANAGEMENT (QTM)
Course Contents:
UNIT–I: Linear Programming Problem: Formulation of LPP, Solution methods Graphical method & Simplex Method with Special Cases.
[8 LH]
UNIT–II: Different measures of Central Tendency: Arithmetic Mean, Geometric
Mean, Harmonic Mean, Median and Mode. Measures of Dispersion: Range,
Quartile Deviation, Mean Absolute Deviation, Standard Deviation, Measures of
Relative Dispersion. Moments: Raw Moments & Central Moments, Measures of
Skew ness and Kurtosis.
[8 LH]
10
UNIT–III: Correlation and Regression: Simple correlation analysis, properties of
product moment correlation coefficient; Simple regression analysis -Derivation of
regression lines by the OLS method -properties of regression lines; Time Series:
Preliminary adjustments of time series data, component of time series,
Measurements of secular trend: Moving average, Mathematical curve fitting linear trend, parabolic trend, exponential trend.
[10 LH]
UNIT–IV: Probability:
Definition, Conditional probability and statistical
independence, Addition and Multiplication probability rules, Bayes theorem.
Random Variable: Probability mass function/ probability density function and
Distribution function– properties and their relations, Expectation, Variance – their
properties, Joint probability distribution – Covariance of two random variable.
Theoretical Distribution: Binomial, Poisson, Exponential and Normal distributions
– Probability model, Mean, Variance, Application of these distributions.
[12 LH]
UNIT–V: Sampling Distributions: Parameter, Statistics and Sampling distribution,
Expectation and Standard error of sample mean and sample proportion in the
cases of SRSWR and SRSWOR, Central limit theorem (only statement),
Sampling distributions: χ2 , t and F – their properties (without Proof) and uses.
Statistical Inference: Types of inference, Point estimation – methods of point
estimation – criteria of a good estimator; Interval estimation of population mean,
proportion and variance; Hypothesis testing – hypotheses, errors and level of
significance, Small and Large sample tests for location and dispersion for single
population and two population cases.
[12 LH]
Suggested Readings:
1. Levin, Richard I and Rubin, David S., Statistics for Management, Prentice
Hall Inc.
2. Vohra, N.D., Quantitative Techniques in Management, Tata McGraw Hill.
3. Goon, Gupta and Dasgupta, Fundamentals of Statistics, Vol. I & II, World
Press Private Ltd.
4. Mathai and Rathie, Probability and Statistics, MacMillan.
5. Gupta and Kapoor, Fundamentals of Mathematical Statistics, Sultan Chand.
6. Arora, P.N., Arora, S. and Arora, S., Comprehensive Statistical Methods,
S.Chand
7. Weiss, Introductory Statistics, Pearson Education.
8. Doane, D.P. and Seward, L.E., Applied Statistics in Business and
Economics, Tata McGraw Hill.
11
SECOND SEMESTER
MB-201: BUSINESS ENVIRONMENT (BE)
Course Contents:
Unit-I: Economic Environment: Significance and different elements of economic
environment; Role of Govt. of India; Industrial Policy; Fiscal Policy; Monetary
policy; Economic reforms; Liberalization; Privatization and Globalization;
Structural adjustment programme.
[8LH]
Unit-II: Legal Environment: Elements of Contract Act, Sale of Goods Act,
Company
law,
Cyber
law,
Competition
Laws
etc.
[18LH]
Unit-III: International environment: Foreign Collaboration and cross border
M&As; Multinational corporations-Opportunities & threats; WTO &GATT
[8LH]
Unit-IV: Technological Environment: Technology policy in India; Policy on R&D;
Intellectual Property Rights; Patent, Trade mark and copy rights. Infringement of
IPR; Technology Transfer & related issues.
[8LH]
Unit-V: Social Environment: Changing objects of business; change in
organizational culture; Consumers rights & protection; Ecological issues;
Adoption of cross-cultural issues by multinational and transnational Companies:
International experience.
[8LH]
Suggested Readings:
1. K. Aswathappa, Business Environment for Strategic Management ,
Himalaya Publishing.
2. Mishra & Puri, Ecomic Environment, Himalaya Publishing.
3.M.Adhikari, Economic Environment of Business, Sultan Chand & Sons.
4.Narayanan, Intellectual Property Rights, Eastern Law Book House, Kolkata.
5.G.D.Reddy, Intellectual Property Right & Law, Godia Book Agency,
Hyderabad.
12
MB-202: CORPORATE SOCIAL RESPONSIBILITY & BUSINESS ETHICS
(CSR & BE)
Course Contents:
Unit-I: Corporate social responsibility-concepts, conflicts & contemporary
thinking; Role of corporation as part of community-basic human rights,
constitutional obligations, social practices.
[8LH]
Unit-II: Sustainable value addition to corporate culture-global driver of
sustainability, interconnecting the unconnected, repositioning by clean
technology.
[12LH]
Unit-III: Corporate strategy for prosperity-creative destruction, disrupted
potential,
global
abstractions
&
local
solutions.
[10LH]
Unit-IV: Calibration to gain from corporate social responsibility-centrality,
specificity, proactively, voluntarism, visibility, value creation; UN global contactglobal
corporate
citizenship,
compact
framework,
mission
[8LH]
Unit-V: Ethical responsibility-business & ethics interface, ethical theories,
planning, organizing and communicating with ethics; Ethics compliance
management system ECS 2000; Ethics compliance standard 2000.
[12 LH]
Suggested Reading:
1.Johnson, H.H, Business in contemporary society-framework & issues
Wadsmortu Publishing Co Ltd
2.Wempe J and Kaptain, M, The balanced company: A theory of corporate
integrity, Oxford University
3.Patric JA and Quinn, J.F, Management Ethics: Integrity at Work, Response
Book
4.Goebbels, M, Reframing Corporate Social Responsibility: The Contemporary
Concepts of a Fuzzy Notion, Erasmus University Rotterdam.
MB-203: MANAGERIAL COMMUNICATION AND SKILL DEVELOPMENT
(MCSD)
Course Contents:
Unit-I: Managerial communication-nature and scope of communication, functions
of communication; roles of a manager, communication process; communication
network; Informal Communication.
[8LH]
13
Unit-II: Road blocks to managerial communication; Removing roadblocks;
Gateways to communication, strategies for improving organizational
communication; cross cultural communication and communication between
genders; Effective Listening-Poor listening habits, types of listening; strategies for
effective listening; Persuasive communication and Role of Mentoring.
[14LH]
Unit-III: Business presentations & public speaking-Introduction to a presentation,
main body and conclusion, controlling nervousness & stage fright; business
presentation; sample outlines; Conversations; Essentials of a business
conversation.
[12LH]
Unit-IV: Business writing-Introduction, written business communication; Business
letters, Common components of Business Letters; writing effective memos;
Business reports & Proposals; format for proposals; proposal layout and design;
Secretarial
Practices
in
Business
Organizations.
[10LH]
Unit-V: Non- verbal communication-introduction; Elements of non-verbal
communication-Kinesics, Proxemics, Chronemics, Paralinguistic, Hap tics etc;
Interpreting non-verbal messages.
[6LH]
Suggested Readings:
1.Meenakshi Raman & Parkash Singh, Business Communications, Oxford.
2.McGrath, E.H., Basic Managerial skills For All, PHI, New Delhi.
3.Lesikar, R and Pettit, J, Business Communication, All-India Traveller
Bookseller, New Delhi.
4.Monnipally, M.M., Business Communication Strategies, TMH, New Delhi.
MB- 204: MANAGEMENT SCIENCE (MS)
Course Contents:
Unit – I: Management Science – Basic concept and its role in decision making;
Dual Simplex; Sensitivity Analysis; Integer programming; Goal Programming.
[12 LH]
Unit – II: Transportation Models including Trans-shipment problems; Assignment
models including Routing model.
[10 LH]
Unit – III: Inventory Management Techniques.
[6 LH]
Unit – IV: Network analysis – PERT / CPM; Queuing Theory, Simulation.
[10 LH]
Unit–V: Decision theory and Decision Trees; Game Theory.
[12 LH]
Suggested Readings:
1. Gould, F.J., Introduction to Management Science, Englewood Cliffs,
Prentice Hall Inc. New Jersey.
14
2. Mathur, K. and Solow, D., Management Science, Englewood Cliffs,
Prentice Hall Inc. New Jersey.
3. Narag,A.S., Linear Programming and Decision Making, Sultan Chand,
New Delhi.
4. Sharma, J.K., Operations Research: Theory and Applications, McMillan
India Ltd., New Delhi.
5. Taha. H.A., Operations Research- An Introduction, McMillan, New York.
MM-205: CONSUMER BEHAVIOUR (CB)
Course Contents:
Unit–I: Consumer Behaviour and Marketing Strategies, Consumer involvement
and decision making, Information search process, evaluation criteria and
decision rules.
[10 LH]
Unit–II: Consumer motivation: information processing and consumer perception,
consumer attitudes and attitude change.
[10 LH]
Unit–III: Influence of personality and self concept on buying behaviour,
psychographics and life style, reference group influence.
[10 LH]
Unit–IV: Diffusion of innovation and opinion leadership, family decision making,
industrial buying behaviour, models of consumer behaviour.
[10 LH]
Unit-V: Marketing.-research-basic and applied research, overview of the
research process, the client/researcher interface, articulation with decision
stages, information system and marketing research.
[10 LH]
Suggested Readings:
1. Consumer Behaviour- Engle, J.F.
2. Consumer Behaviour & Marketing Action- Assael. H.
3. Consumer Behaviour in marketing- Howard John A.
4. Consumer Behaviour- Schiffman. I..G. etc.
5. Marketing research- David J. Luck, etc.
MM- 206: SALES AND DISTRIBUTION MANAGEMENT (SDM)
Course Contents:
UNIT I: Introduction to Personal Selling and Sales Management : Nature and
Scope of Personal Selling and Sales Management, Setting and Formulating
Persons Selling Objectives, Career in Professional Selling and Sales
Management.
[8 LH]
UNIT II: Personal Selling: Roles, Process, Steps and Evaluation.
[4LH]
UNIT III: Dimensions of Sales Management – Tasks of Sales Managers –
Planning, Organizing, Recruiting and Selecting the Sales Personnel, Motivating
Sales force, controlling the Sales Force Designing and Administering the
Compensation Plans, Developing and Managing Sales Evaluation Programs.
[10 LH]
15
UNIT IV: Sales Territory Development and Time Management : The Scope and
Nature of Territory Management, Sales Territory Design, Procedures for
Developing Territories, Role of Time Management in Sales, Assessing Time
Utilization, Allocating Sales Efforts, Objectives and Quotas for Sales Personnel.
[8 LH]
UNIT V: Sales and Cost Analysis, The Cost Effective Sales Force, Sales
Forecasting and Budgeting, Sales Analysis, Cost Analysis, Sales Audit.
[6 LH]
UNIT VI: An Overview of Marketing Channels: Chemical Structures and Designs,
Functions, Relationships, Channel Intermediaries.
[4 LH]
UNIT VI: Management of Distribution Channels : Logistics Management, Supply
Chain Management, Organizational patterns in Marketing Channels, Marketing
Channel Policies and Legal Issues, Information Systems and Channel
Management, Assassins Performance of Marketing Channels.
[10 LH]
Suggested Readings:
1. Anderson, R. Professional Sales Management. Englewood Cliffs, New
Jersy, Prentice Hall.
2. Buskirk, R.H. and Stanton, W.J. Management of Sales price Homewood.
Jillinois. Richard D. Jrwin.
3. Dalrgmply D.J. Sales Management Concept and Cases New York, John
Wiley.
4. Still, R.R. Sales Management. Englewood Cliff. New Jersey, Prentice Hall.
5. Gupta, S.L. Sales and Distribution Management Excel Books.
6.Johnson, M.E., Kurts, L.D. and Scheuing. F.F. Sales Management.
Concepts, Practices and Cases, McGraw Hill International.
FM- 205: SECURITY ANALYSES AND PORTFOLIO MANAGEMENT (SAPM)
Course Contents:
UNIT–I: Introduction: Overview of Capital Market, Market Index- concept,
significance, construction, types and application; Investment- concept, types and
processes; Risk and Return- concept, types and measurements, Utility analysis.
[10 LH]
UNIT–II: Security market analysis: Fundamental Analysis- concept, objectives
and beliefs, framework- economic analysis, industry analysis, company analysis;
Technical Analysis- concept, the Dow Theory, price analysis approaches and
price-volume analysis approaches for forecasting individual stock performance.
[10 LH]
UNIT–III: Efficient Market Hypothesis (EMH): concept of perfect capital and
efficient capital market, importance of efficient market hypothesis, types of stock
market efficiencies, different empirical tests on weak form of efficient market
hypothesis.
[5 LH]
16
UNIT–IV: Portfolio Analysis: Concept of portfolio risk-return and diversification;
The Markowitz (mean variance) Efficient Frontier - Introduction of risk-free asset ,
Market portfolio, Capital market line; Sharp’s single index model for portfolio
construction - Beta estimation, Security market line (SML) and Sharp Portfolio
optimization.
[15 LH]
UNIT–V: Capital market theory & Performance Evaluation of portfolios & Mutual
Funds: Capital Asset Pricing Model, Arbitrage Pricing Theory, Different risk
adjusted performance methods- return per unit of risk, differential return and
components of performance.
[10 LH]
Suggested Readings:
1. Francis, J. C., Investment – Analysis and Management, Tata McGraw
International.
2. Elton, E. J.and Gruber, M.J., Modern Portfolio Theory and Investment
Analysis, John Wiley & Sons.
3. Fischer and Jordon, Security Analysis and Portfolio Management, Pearson
Education.
4. Sharpe, W.F. Gorden J. Alexander, J. V. Bailey, Investments, PHI.
5. Bodie, et al., Investments, Tata McGraw Hill.
6. Luenberge, Investment Science, Oxford.
7. Kevin, Security Analysis and Portfolio Management, PHI.
8. Kahn,M.N., Technical Analysis, Pearson Education
9. Chandra, P., Investment Analysis Portfolio Management, Tata McGraw
Hill.
10. Bhalla, V. K., Investment Management, S Chand
FM-206: FINANCIAL INSTITUTION & MARKET (FIM)
Course Contents:
Unit–I: Nature and role of financial system—financial system and economic
development – Indian financial systems: an overview.
[5 LH]
Unit-II: Financial institutions and Indian banking system: reserve bank of India—
commercial banks—development banks including financial institutions—nonbanking financial institutions- Unit Trust of India).
[10 LH]
Unit-III: Part A: Financial markets: money and capital markets—Money market
instruments—recent trends in Indian money market – capital market: Primary
market & secondary market—depository system—government securities
market—role of securities and exchange board of India—Recent developments.
Part B: Financial services: stock exchange operations—depository services—
housing finance —factoring and forfeiting—leasing and higher purchase –
venture capital –credit rating.
[15 LH]
Unit-IV: Mutual funds: Concepts—SEBI guidelines on Mutual funds in India—
Designing and marketing of mutual funds schemes—types of mutual funds—net
asset value.
[10 LH]
Unit-V: Merchant Banking (MB): concepts—functions – growth—services
rendered by MBs in India—SEBI guidelines—future of MBs in India.
[10 LH]
17
.Suggested readings:
1. Avadhani, V. A., Investment and securities markets in India, Himalaya
Publishing.
2. Bhole, L.M., Financial markets and Institutions, Tata McGraw Hill.
3. Khan, M.Y., Indian Financial Systems, Tata McGraw Hill.
4. Khan, M.Y., Financial Services, Tata McGraw Hill.
5. Machiraju, H.R., Indian Financial System, Vikash Publishing.
HRD-205: HUMAN RESOURCE PLANNING & EMPLOYEE RESOURCING (HRP&ER)
Course Contents:
Unit–I: Analysis of the labour process under capitalist mode of production [A
transition from handicrafts to machine crafts to present state and the need for
HRP]-Indian Labour market & its characteristics.
[10 LH]
Unit–II: Conceptual understanding of HRP [meaning, aims, employee resourcing
strategies], demand forecasting (methods including mathematical modeling
techniques), supply forecasting (analysis of existing human resources, wastage
rate, promotions & transfers from different labour markets), Demand and supply
forecasting models, employment cost – Human resource inventory system
including succession planning & importance of HRIS to this end [Personnel
information and record systems].
[8 LH]
Unit–III: Resourcing strategies & action planning [Overall, development plan,
recruitment plan, retention plan, flexibility plan, productivity plan, downsizing plan
etc.], Redeployment and exit strategies.
[8 LH]
Unit–IV: Recruitment process [flow mapping, prerequisites of a good policy etc.]
– Job analysis [Meaning, different methods of job analysis & its significance to
recruitment]
[6 LH]
Unit–V: The selection process [A general selection model & steps in selection
procedure, selection instruments – importance of psychological tests, interviews,
application blanks, life history data & work history, references &
recommendations]
[4 LH]
Unit–VI: Problems of selection & placement [Rationale for selection –
characteristics of predictors, utility of prediction devices, a decision theory
approach to selection in terms of different predictions, moderator & suppressor
variables in selection, role of the criterion in selection]
[6 LH]
Unit–VII: Performance Planning – The essence & its holistic approach,
Balancing past performance against future potential (Integrating performance
plan with business plan, Action plan for performance management process,
Potential appraisal etc.).
[4 LH]
UNIT-VIII: Analysis of Cases.
[4 LH]
Suggested Readings:
1. Armstrong, Personnel Management Practice, London: Kogan Page Ltd, 1995.
18
2. Mabey & Salama, Strategic Human Resource Management, Oxford: Blackwell,
1995.
3. Kozar, Hummanized Information Systems: Analysis and Design, New York:
McGraw-Hill, 1989.
4. Thomson & Mabey, Developing Human Resources, Oxford: ButterworthHeinemann, 1994.
HRD- 206: MANAGING INTERPERSONAL AND GROUP PROCESSES (GIGP)
Course Contents:
Unit-I: Understanding others – Nonverbal communication, Attributions,
Importance of socio-cultural diversity, Significance of verbal communication in
sustaining the relationship – the role of language; Transactional Analysis (TA).
[8 LH]
Unit-II: Social cognition – Mental shortcuts, Attitudes [Formation, A-B link,
Persuasion, Cognitive dissonance, Self-concept, Attitudes about oneself,
Differential expectations of competence, Implications of self-monitoring
behaviour, Self focusing, Gender identity.
[8 LH]
Unit-III: Interpersonal attraction – Proximity and emotion, Affiliation need,
Friendship – similarity & reciprocity, Loneliness, Role of prejudice &
discrimination in affecting the relationships.
[8 LH]
Unit-IV: Conformity [Factors affecting – Cohesiveness, Group size, and Social
support], Gender differences & conformity, Compliance, Obedience, Providing
help to others, Aggression & its control in the organization.
[8 LH]
Unit-V: Groups and individuals – Group formation & functions, Performance in
the presence of others, The family – Functions, Roles in decision making, Life
Cycle-Social class [Measurement, Geo-demographic clustering, Lifestyle profiles
of the social classes & influences upon group functions – Decision making by
groups and polarization, Gender differences in leadership, Influential views of
leadership, transformational leadership.
[10 LH]
Unit-VI: Effects of Environmental factors on behaviour – Population, Legal
system, Politics, Work settings – Related attitudes, Work motivation.
[8 LH]
Suggested Readings:
1. Barron and Byron, Social Psychology.
2. Robbins, S.P. Organisation Behaviour.
3. Shajahan, S. O.B.-Text and cases.
19
SOM- 205: TOTAL QUALITY MANAGEMENT (TQM)
Course Contents:
UNIT-I: Basic Concept of Total Quality (TQ); Evolution of Total Quality
Management; Components of TQ Loop.
[8 LH]
UNIT-II: Conceptual Approach to S.Q.C. Acceptance Sampling and Inspection
Plans; Statistical Process Control; Process Capability Studies.
[10 LH]
UNIT-III: Humanistic Aspects of TQM; Management of Q.C. and Z.D.
Programmes; Quality Improvement Teams; Q-7 tools.
[10 LH]
UNIT-IV: Quality Costs; Taguchi Loss Function; Functional Linkage of Quality
with Reliability and Maintainability; Failure Analysis; (FTA/FMEA) and Optimum
Maintenance Decisions: Total Productive Maintenance (TPM).
[10 LH]
UNIT-V: Quality Audits; Lead Assessment and ISO- Standards; Marketing
Aspects of T.Q.; Total Quality of Services; Total Quality and Safety; Six Sigma.
[12 LH]
Suggested Readings:
1. Carruba, Eugene R and Gorden, Ronald D. Product Assurance Principles:
Integrating Design Assurance & Quality Assurance. New York, McGraw
Hill, 1991.
2. Grant, Eu-gene L and Leavenworth, Richards. Statistical Quality Control,
McGraw Hill, New York, 1991.
3. Ireson, W G. and Coombas, C. P. Handbook of Reliability Engineering &
Management, New York, McGraw Hill, 1988.
4. Lochner, Robert H. and Matar, Joseph E. Designing for Quality. London,
Chapman & Hill, 1990.
5. Pike, John and Barnes, Richard. TQM in Action. London, Chapman & Hill,
1994.
6. Schmidt, Warren H. and Finnigan, Jerome P. TQ Manager. San Francisco,
Jossey Bass, 1993.
7. Spenley, Paul. World Class Performance Through TQ, London, Chapman
& Hall, 1992.
SOM- 206: RELATIONAL DATABASE MANAGEMENT SYSTEM (RDBMS)
Course Contents:
UNIT-I: Data Processing Concepts; Data Structures; File Processing and Access
Methods; Taxonomy of Data Management Systems; Various Data Base
Management Models.
[8 LH]
UNIT-II: Distributed Data Processing Systems and a Need for Database
Environment for such a System. Physical Database Structures; Normalization
and Logical Design. On-line Data Bases; Object Oriented Data Bases.
Managerial Issues Related to Data Base Management.
[8 LH]
UNIT-III: RDBMS: Introduction - Database and DBMS Software, Three Layered
Architecture, Advantages and Disadvantages of a Database, History; Data
20
modeling - Object Oriented and Record Based models, E-R Model and E-R
diagram Examples and Exercises, Hierarchical Model, Network Model and
Relational Model.
[8 LH]
UNIT-IV: Normalisation techniques - First Normal Form, Second Normal Form
and the Third normal Form, Examples and Exercises, E.F. Codd’s 12 Rules for a
relational Database; Database concepts - Transaction Management, Properties
of a Transaction, Commit and Rollback, Concurrency, Locking, Access Control,
Data Integrity, Integrity Constraints, Auditing, Backup and Recovery.
[10 LH]
Unit-V: Introduction to Client - Server and ODBC connectivity. SOL: SOL
Language - DML commands - Select, Insert, Update, Delete - retrieving data,
summarizing data, adding data to the database, updating data to the database
and deleting data, Simple queries –use of WHERE, Arithmetic, Comparison and
logical operators, ORDER BY, GROUP BY and Group Functions. Multi table
queries, Sub-queries, Views; DDL Commands - Table and View Create, Alter,
Drop Integrity Constraints; Transaction Processing - Commit, Rollback,
Savepoint.
[16 LH]
Suggested Readings:
1. Coad, Peter and Edward, Yourdon. Object-Oriented Analysis. Englewood
Cliff, New Jersey, Yourdon Press.
2. Kroenke, David M. Database Processing: Fundamentals, Design,
Implementation,New York, McMillan.
3. Coleman,Pat and Peter Dyson Internets BPB Pub.,Delhi.
4. Keen, Peter and Mark McDonald The e-Process Edge,Delhi, Tata McGraw
-Hill.
5. Schneider, Robert D. & J.R. Garbus Optimizing SQL Server 7, N.J.,
Prentice -Hall.
6. Pratt, Philip J. A Guide to SQL. Boston, Boyd and Fraser.
7. Salemi, Joe. Client/Server Data Bases. Emeryville, California, Ziff-Davis
Press.
21
THIRD SEMESTER
MB-301: RESEARCH METHODOLOGY (RM)
Course Contents:
Group – A (Qualitative Research Methods)
Unit-I: Qualitative and quantitative research approaches, what qualitative
research does in a market place, application of qualitative methods for marketing;
Issues and concerns in qualitative research, steps to qualitative research study
design.
[5 LH]
Unit-II: Different Qualitative Research Models: History, Living Biography and
Self-Narrative; Case study method, Phenomenology and Grounded theory; and
Ethnographic Approach in qualitative research study.
[5LH]
Unit-III: Qualitative Data Collection: Techniques and Tools; Observation and
fieldwork; field interviews, structural interviews; projective techniques, WAT.
Qualitative Text Analysis and Reporting: Analysis of visual and material text;
analysis of verbal data, writing field stories and narrative reports.
[10 LH]
Group – B (Quantitative Research Methods)
Unit-IV: Business Statistics and sampling Theory: An overview of Business
Statistics – Introduction, Important definitions, Measures of Central Tendency,
Homogeneous Population, Estimates, Power of a Test, Testing of Hypothesis. An
overview of Sampling Theory: Introduction, Basic Principles, Sampling Plan,
Sample Design, Sampling Techniques, Types of Sampling Schemes.
[10 LH]
Unit-V: Data Analysis and Statistical Techniques: Analysis of Data – Preparing
data for Analysis, Examining Relationships and Trends using Statistics, Selecting
an Appropriate Statistical Technique, Tabulation of Data, Analysis of Data – Use
of
SPSS
and
other
Statistical
Software
Packages.
Advanced Techniques for Data Analysis: ANOVA, Discriminant
Analysis,
Factor Analysis, Conjoint Analysis, Cluster Analysis, and Multi- dimensional
Scaling Techniques.
[20 LH]
Suggested Readings:
1. Daymon, Christine and Holloway, Immy; Qualitative Research Methods in
Public Relation and Marketing Communications; Routledge, U.K.;
Publication, 2002.
2. Craig; C. Samuel and Douglas, Susan P.; International Marketing
Research; John Wiley and Sons Ltd, IIIrd Edition, 2005; U.K. and U.S.A.,
New York.
3. Gummesson, Evert; Qualitative Methods in Management Research,
Second Edition, Sage Publications Inc., New Delhi.
22
4. Bim, Robin. J; The Effect Use Market Research: A Guide for Management
to Grow the Business, Third Edition, Kogan Page, London, U.K.
MB-302: STRATEGIC MANAGEMENT (SM)
Course Contents:
Unit-I: Introduction to Strategic Management, Lag Response Model, Parallel
Model, strategic traps, Model for Strategic Planning.
[8 LH]
Unit-II: Objective- hierarchy of objectives; Formulation of objectives, types of
objectives, social objective and responsibility.
[8 LH]
Unit-III: Environmental analysis and diagnosis, key external factors,
summarization of results, ETOP, matrix method. Assessment of internal
competencies, advantage factors, summarization of results, SAP, matrix method.
[10 LH]
Unit-IV: Frame work of strategic implementations, matching process SWOT
analysis, TOWS analysis, SPACE analysis, Matrix Method, QSPM. Strategic
alternative- stable growth, growth, turnaround, retrenchment strategies, generic
strategies, portfolio strategies, portfolio BCG Matrix, GE Matrix, DPM method.
Strategic choice- choice process, Strategic implantation –leadership
implementation, structural implementation, functional implementation, functional
policies, tools for policy implementation.
[12 LH]
Unit-V: Analytical method for strategic planning- micro economics formulation,
model for resource allocation, environmental turbulence, measure for degree of
composition, Case Analysis.
[12 LH]
Suggested Reading:
1. Ansoff, H. Igor. Implanting Strategic Management, Englewood Cliffs, New
Jersey, Phi.
2. Budhiraja, S.B. and Athreya, M.B. Cases in Strategic Management, New
Delhi, Tata McGraw Hill.
3. Glueck, William F. Strtaegic Management and Business Policy, New York,
McGraw Hill.
4. Hax, A.C. and Majluf, N.S. Strategic Management, Englewood Cliffs, New
Jersey, PHI.
MB- 303: COMPUTER APPLICATION & INFORMATION SYSTEM IN
MANAGEMENT (CAISM)
Course Contents:
Unit-I: Number system; binary addition, subtraction, logic gates-OR, AND, NOT
etc. Block diagram of computer system, Basic concept of I/O device, storage
device, Components of desktop. Basic functions of operating system; concept of
23
network,
LAN,
WAN,
topology
of
LAN,
Concept
of
Internet.
[10LH]
Unit-II: Algorithm, flow chart, concept of computer language. C language-Basic
data types in C language. Concept of arrays, function, programming using C
language.
[10LH]
Unit-III: Management information system: Concept of data, Information &
information system; Definition of system; Classification of system open & closed
Deterministic & probabilistic etc. Characteristics of quality information Role of
information system at different levels of organization. Different methodologies
of
system
development-SDLC,
prototyping,
and
object
oriented
approach of system development. Case study on SDLC. [12LH]
Unit-IV: Basic concepts of TPS and office automation system; Decision support
system: Definition, classical managerial decision making process; Component of
DSS, GDSS and application of GDSS. Expert system, Artificial intelligence, Data
warehousing and Data mining.
[8LH]
Unit-V: Database Management System: Definition problems with traditional file
system; Advantages and disadvantages of DBMS, Concept and classification of
data model.; Concept of RDBMS; Relational algebra; E-R diagram; Queries in
SQL; data type functions in SQL.
[10LH]
Suggested Readings:
1.Sinha, P.K. and Sinha,P., Computer fundamentals and Application, BPB
Publication.
2.Willam Stalling , Computer Architechcuture and organization,
3.Moris Mano, Digital Electronocs, PHI
4.Navatha Elmasari, Database Management System, McGraw Hill
5.Jaiswal & Mittal, Management Information system, Oxford
6. Okha , Management Information System,
7.Keen, Peter GW, Decision support system: An Organizational Perspective,
Addison-Wesley Pub
8.Turba Efrin, Decision Support &Expert Systems-Management perspective,
Macmillan Publishing Company, New York,
MB- 304: INTERNATIONAL BUSINESS (IB)
Course Contents:
Unit-I: International Business: An overview; International Business Environment,
Economic environment, Political Environment, Demographic Environment,
Social/Cultural Environment; Technological Environment.
[8 LH]
Unit-II: International Trade and Investment Theories: Comparative cost Theory,
The Heckscher – Ohlin Theory Of International Trade; Foreign Market Entry
24
Strategies- Exporting; Licensing And Franchising; Joint Venture; Wholly Owned
Subsidiaries etc.
[10 LH]
Unit-III: World Trade Organization: Its genesis, GATT& Uruguay Round; TRIPS;
TRIMS; GATS; Patent WTO and Anti –dumping measure; India and WTO.
[6 LH]
Unit-IV : International Economic Corporation and agreement: Regional Economic
Intigation (Trade block); Types of union; Theory of customs Union; Free Trade
Area; Economic Integation of Developing Countries; south – South cooperation.
[10 LH]
Unit-V: World Financial Environment – Foreign exchange market; Determination
of foreign exchange; Euro Currency, Non Banking Financial Service Firms.
Globalization and Human Resource Development; Globalization with corporate
social responsibility; Globalization of business – Meaning and Dimensions;
stages of Globalization; Pros & Cons of Globalization; Globalization of Indian
business.
[16 LH]
Suggested Readings:
1. Bhalla,V. K .and Shivaramu.S., International Business Environment And
Business,Anmol.
2. Cherunilam, F., International Business Environment ,Himalaya Publishing
House.
3. Daniels J.etal., Internation Business – Environments And Operations
Education, Pearson Education.
4. Subba Rao,P.,Intenational Business – Text & cases , Himalaya Publishing
House.
MM- 305: ADVERTISING AND SALES PROMOTION (ASP)
Course Contents:
UNIT I: Marketing Communications: Meaning and Importance. Advertising’s role
in the marketing process, Legal, Ethical and Social Aspects of Advertising.
[10 LH]
UNIT II: Setting Advertising Goals and Objectives. DAGMAR Approach,
Advertising Plan, Scheduling Advertising Programme, Components of
Advertising message, headline subhead, copy, logo, illustration, Appeal, layout,
Campaign Planning, Media Planning, Setting Advertising budget, Advertising
agency.
[10 LH]
UNIT III: Creative Strategies, Role of creativity in tourism product advertising.
Advertising task, Newspaper Ads, Magazine Ads, Television Commercials, Radio
Advertising, Outdoor Advertising, Direct Mail, Corporate Communication,
Publicity, Public Relations and Press Releases.
[10 LH]
UNIT IV: Audience Analysis and Tourists Behaviour, Advertising evaluation:
Recognition and Recall studies, Experimental Design.
[10 LH]
UNIT V: Sales Promotion: Definition, Objectives, Advantages & Disadvantages.
Sales Promotions and Tourist Behaviour. Types and Techniques of Tourism
25
Product Sales Promotion. Sales Promotion Budget and Evaluation.
[10 LH]
Suggested Readings:
1. Aaker, A. David and Myers, G. John Advertising Management, PHI.
2. Kazml H.H.S. and Batra K.S. Advertising and Sales Promotion, Excel Books.
Borden, William H. Advertising John Wiley.
3. Ogilvy, David, Ogilvy on Advertising, Longman.
MM- 306: RURAL AND VOLUNTARY SECTOR MARKETING (RVSM)
Course Contents:
GROUP-A (Rural Sector)
Unit I: Concept of rural marketing, its opportunities and challenges in India.
[5 LH]
Unit II: Marketing research in rural settings in India. Importance of both
quantitative and qualitative tools.
[5 LH]
Unit III: Developing a competitive strategy for Indian rural markets:
Segmentation, targeting, positioning and entry strategies.
[5 LH]
Unit IV: Studying rural marketing mixes: (a) product, prices and place
(distribution).
[5 LH]
Unit V: A brief study an agricultural inputs marketing, marketing, structure for
their marketing in rural India and role of government, public and private sectors in
this context.
[5 LH]
GROUP-B (Voluntary Sector)
Unit I: Concept, Role in India, definition etc., Role of marketing in voluntary and
social sectors.
[5 LH]
Unit II: Who are customers, customer needs, marketing to donors and opinion
formers; segmentation, targeting and positioning.
[5 LH]
Unit III: Developing strategic plans, marketing planning control and evaluation,
marketing research and information.
[5 LH]
Unit IV: Managing the marketing mix variables for social and voluntary sector: (i) Product, (ii) Price, (iii) Place and (iv) Promotion
(a) Advertising, (b) Personal selling and relationship marketing, membership
schemes and partnerships with companies, (c) P.R. and event, conferences and
other sales promotion techniques, (d) integrated marketing.
[5 LH]
Unit V: People and marketing within organizational structure, employee and
volunteer recruitment etc.
[5 LH]
Suggested Reading:
1. Velayudhan; S. Kumar; Rural Marketing Targeting the non-urban consumers,
response Books, New Delhi.
2. Dutt, Ruder and Sundaram K.P.M.; Indian Economy; S. Chand, New Delhi.
3. Kotler, Philip : Marketing for Non-profit organization, Prentice Hall of India,
New Delhi.
26
FM- 305: FINANCIAL DECISION ANALYSIS (FDA)
Course Contents:
UNIT–I: Application of Linear Programming, Integer Programming & Goal
Programming in financial decision making areas. Network Techniques for Project
Implementation, Monitoring and Control: The PERT and CPM models.
[10 LH]
UNIT–II: Application of Regression Analysis and Multiple Discriminant Analysis in
financial decision making areas.
[8 LH]
UNIT–III:
Stock Valuation Models; Bonds-Concept, Valuation, Duration,
Immunization and Convexity.
[10LH]
UNIT–IV: Simulation and Replacement Models in financial decision making
areas; Advanced Managerial Decisions in complex issues in Working Capital
Management.
[12LH]
UNIT–V: Cost-Volume-Profit Analysis and Capital Budgeting Decision under
conditions of risks and uncertainty; Lease financing in managerial decisions.
[10LH]
Suggested Readings:
1. Brigham, E.F., Johnson, R.E., Issues in Managerial Finance, The
Dryden
Press.
2. Archer, S. H. et al., Financial Management, John Wiley.
3. Damodaran, A., Valuation, John Wiley & Sons.
4. Olivier de La GrandVille, Bond Pricing and Portfolio Management, PHI
5. Kishore,R.M., Financial Management, Taxmann’s
6. Khan and Jain, Financial Management, Tata McGraw-Hill.
7. Gujarati, N. D., Basic Econometrics, Tata McGraw-Hill.
8. Swarup, K, Gupta, P.K., Mohan, M, Operations Research, Sultan Chand
& Sons.
9. Sharma, J.K., Operations Research, Macmillan.
10. Foster, Financial Statement Analysis, Pearson Education.
11.Bhattacharyya, H., Working Capital Management, PHI.
12.Mathur, S.B., Working Capital Management and Control, New Age
International Publishers.
FM- 306: CORPORATE TAXATION (CT)
Course Contents:
Unit-I: Basic concepts; Set off & Carry forward of losses; Deductions under
Chapter IV.
[10LH]
Unit-II: Computation of Income under (i) Profit & Gains of Business & Profession
& (ii) Capital gains.
[12LH]
Unit-III: Advance Tax & assessment procedure; Tax deducted at source e filing
of return.
[8LH]
27
Unit-IV: Elementary concepts of Indirect Taxes viz., Central excise Act, 1944;
Customs
Act,
1962,
Services
Tax
&
Value
Added
Tax.
[8LH]
Unit-V: Tax Planning in complex managerial decision making process viz., Make
or buy, own or lease; Export or domestic sale; continuation or closure of a
business unit.
[12LH]
Suggested Readings:
1. Singhania, V.K., Direct Tax Law & Practice, Taxmann’s
2. Ahuja & Gupta, Direct Tax, Bharat Publication.
3. Datey, VS, Indirect tax Law & Practice, Taxmann’s
(Only latest editions are strongly recommended)
HRD-305: INDUSTRIAL RELATIONS & LABOUR LAWS (IR&LL)
Course Contents:
Unit–I: Industrial Relations – Perspectives, Industrial Relations and the emerging
socio-economic scenario; Different Actors & their Roles in Industrial Relations;
Legal Framework of Industrial Relations- The Industrial Disputes Act, The
Standing Order Act.
[8 LH]
Unit-II: Trade Unions – Functions of Trade Unions; Their Role; Problems of
Trade Unions; Future of Trade Unions. The Trade Unions Act.
[8 LH]
Unit–III: Discipline and Grievance Management; Collective Bargaining,
Participative Management; Industrial relations & Technological Change.
[8 LH]
Unit–IV: Emergence and Objectives of Labour Laws and their socio-economic
environment; International Labour Organisation (ILO) and Labour Laws, Working
conditions Legislations- The Factories Act, 1948.
[10 LH]
Unit–V: Social Security Legislations – The Employees State Insurance Act, The
Employees Provident Fund (and Miscellaneous Provisions) Act, The Payment of
Gratuity Act, The Maternity Benefit Act, The Workmen’s’ Compensation act.
Miscellaneous Legislations – The Apprentices Act, The Employment Exchanges
(Compulsory Notification of Vacancies) Act.
[16 LH]
Suggested Reading:
1. Mamoria, C.B., Mamoria, S. & Gankar, S.V., Dynamics of Industrial
Relations, 14th ed., Mumbai, Himalaya Publishing House, 2000.
2. Kochan, T.A. & Katz, Henry, Collective Bargaining and Industrial Relations,
2nd ed., Homewood, Illinois, 1988.
3. Niland, J.R. etc., The Future of Industrial Relations, New Delhi, Sage,
1994.
4. Papola, T.S. & Rodgers, G., Labour Intuitions and Economic Development
in India, Geneva, ILO, 1992.
28
5. Kapoor, N.D., Elements of Industrial Law, Sultan Chand & Sons, New
Delhi.
6. Malik, P.L., Handbook of Industrial Law, Lucknow, Eastern Book.
HRD- 306: COMPENSATION AND REWARD MANAGEMENT (CAR)
Course Contents:
Unit-I: Conceptual and theoretical understanding of Wage and Salary
Administration (WAS) [Compensation and Reward Management, Its Strategy &
Policies, Factors Affecting WAS, Economic Theory of Wages, Different Kinds of
Wages & Wage Plans – wage incentives, Inter & Intra Industry Differentials –
PRP, Incentive Schemes & Degeneration, Skill-Based Pay, Competence –
Based pay etc.], Market rates [Aims, Type of Data, Job Matching etc.]
[10 LH]
Unit-II: Job Evaluation [Meaning, Purpose, Principles, Techniques, Steps to draw
job evaluation programme etc.]
[8 LH]
Unit-III: Job Pricing [Pay structure – its basis, Steps in the development of pay
structure, Types of Pay structure – Special emphasis upon broad – banded &
integrated structures, pay spines, Maturity Curves etc., Selection of particular
structure.]
[8 LH]
Unit-IV: Understanding various components of compensation packages [fringe
benefits, Reward Management procedures – Compa-ratio analysis, Attrition, Pay
reviews, Pay Budgeting, Incentives & Retirement Plans], The executive pay
package, Pay & Benefits – Professionals, Compensation practice of MNC(s) &
strategic compensation systems, working of Wage Boards, Pay Commissions
etc.
[10 LH]
Unit-V: Statutory Provisions [The Payment of Wages Act, The Minimum Wages
Act, Bonus Law & Payment of Bonus, Basic Understanding about Income Tax
Laws relating to salaried persons], Analysis of Cases.
[4 LH]
Suggested Readings:
1. Armstrong & Murlis, Reward Management: A Handbook of Salary
Administration, London: Kegan Paul,
2. Burgees, Wage and Salary Administration, London: Charles E-Merrill.
3. Capeman, Employees Share Ownership, New York: Kogan Page.
4. Malik, A Handbook of Industrial Law, Lucknow : Eastern Book.
5. Ahuja & Gupta, Systematic Approach to income Tax, Allahabad: Bharat
Law House.
29
SOM- 305: LOGISTICS & SUPPLY CHAIN MANAGEMENT (LSCM)
Course Contents:
UNIT-I: Introduction to logistics and its Interface with Production and Marketing;
Measures of Logistics; Physical Distribution and Logistics.
[8 LH]
UNIT-II: Logistics System Analysis and Design; Warehousing and Distributing
Centers; Location.
[10 LH]
UNIT-III: Transportation Systems: Facilities and Services; Dispatch and Routing
Decisions and Models.
[10 LH]
UNIT-IV: Inventory Management Decisions; Logistics Audit and Control;
Packaging and Materials Handling.
[12 LH]
UNIT-V: International Logistics Management; Logistics Future Directions. [10 LH]
Suggested Readings:
1. Ballau, Renald H. Business Logistics Management. Englewood Cliffs, New
York, Prentice Hall Inc., 1992.
2. Beal K. A Management Guide to Logistics Engineering. U.S.A, Institute of
Production Engineering, 1990.
3. Benjamin S B. Logistics Engineering and Management. Englewood Cliffs,
New York, Prentice Hall Inc., 1996.
4. Bowersox, D J and Closs, D J. Logistics Management: A System
Integration of Physical Distribution. New York, Macmillan, 1986.
5. Christopher, M. Logistics and Supply Chain Management: Strategies for
Reducing Costs and Improving Services. London, Pitsman, 1992.
6. James, C J. and Wood, Donald F. Contemporary Logistics. New York,
Macmillan, 1990.
7. Shapiro, R. Logistics Strategy: Cases and Concepts. St. Paul, West, 1995.
SOM- 306: SYSTEM ANALYSIS & DESIGN (SAD)
Course Contents:
UNIT-I: Overview of Systems Analysis and Design; Software applications todaythe changing scenarios- Introduction to different methodologies and Structured
System Analysis-Problem identification- requirement analysis: tools and
techniques-feasibility analysis- Operational, Technical and Economical
Feasibility--details of SDLC approach.
[8 LH]
UNIT-II: Business Systems Concept; Systems Development Life Cycle: Project
Selection: Feasibility Study. Tools for Analysis and Design of Business Systems;
Methodologies Available; Need for Structured Techniques; Structured
Techniques Available. System Requirement Specification and Analysis.
[8 LH]
UNIT-III: Data Flow Diagrams; Data Dictionaries; Process Organisation and
Intersections; Decision Analysis; Decision Trees and Tables; Expansion,
Explosion and Normalization, Detailed Design; Modulation; Module Specification;
File Design; Data Base Design. System Control and Quality Assurance;
30
Documentation Tools; Testing Techniques Available.
[16LH]
UNIT-V: System Controls and Audit Trails; System Administration and Training.
Conversion and Operations Plan. Hardware and Software Selection; Hardware
Acquisition.
[8 LH]
UNIT-VI: Benchmarking, Vendor Selection, Operating System Selection,
Language Processors, Performance and Acceptance Testing Criteria. Managing
Data Processing in an Organisation; Data Processing Setup; Project
Management Techniques for Managing Software Projects.
[10 LH]
Suggested Readings:
1.Awad. Elias M. Systems Analysis and Design. 2nd ed., New Delhi, Prentice
Hall of India, 1990.
2.Coad, Peter and Edward, Yourdon. Object-Oriented Analysis. 2nd ed.,
Englewood Cliff, New Jersey, Yourdon Press. 1991.
3. Hawryszkiewyez, I T. introduction to Systems Analysis and Design. 2nd
ed., New Delhi, Prentice Hall of India, 1991.
4. Marco,T.D. Structured Analysis 13 System Specification, New Delhi,
Yourdon Press,1 989
5. Rajaraman, V. Analysis and Design of information Systems. New Delhi,
Prentice Hall of India, 1991.
6. Van Over, David. Foundations of Business Systems. Fort Worth, Dryden
Press, 1992.
7. Whitten, J L. etc. System Analysis and Design Methods. New Delhi,
Galgotia, 1994.
31
FOURTH SEMESTER
MB- 401: ORGANIZATIONAL EFFECTIVENESS AND CHANGE (OEC)
Course Contents:
Unit-I: Concept of organization (Organization design, System concept,
Characteristics of open system, Life-Cycle perspective etc.), Organizational
effectiveness (Understanding & different approaches), Organizational change
and development, Organizational success (Adding value in relation to distinctive
capability of the Organization).
[8 LH]
Unit-II: Organizational culture (Understanding, typologies, importance of culture
on work behaviour, creation, sustenance & transmission of culture), Cultural
diversity-international diversity & its nature (Kluckhohn-Stordtbeck & Hofstede
frameworks), Culture shock, Sources of diversity and management of the same
in the organization, Cross-culture dynamics, Management of gender issues,
Organizational climate.
[10 LH]
Unit-III: Power and politics: Meaning of power, Different sources of power,
Dependency postulate, Power tactics, Collisions, Influenceability of power – A
contingency model linking managerial power and organizational effectiveness,
Etzioni & McClellands’ analyses of power – Politics and political behaviour,
Factor contributing to political behaviour, Political implications of pwer-specific
strategies, Significance of impression management & defensive behaviour to this
end, The process of empowerment, The ethics of behaving politically.
[10 LH]
Unit-IV: Conflict & Negotiation: Meaning of conflict, Different views, Functional vs
dysfunctional conflict, The conflict process, Conflict management – Negotiation &
bargaining strategies (Negotiation process, biases, role of personality traits, third
party negotiations) – Inter-group behaviour & collaboration.
[7 LH]
Unit-V: Technology, innovations & work-design: Continuous improvement
processes, Reengineering, Flexible manufacturing system & work design linked
to motivation, Corporate success vis-à-vis competitive advantage: Objective of
added value & analysis of the value chain as means of appraisal, Creating
learning organization, Corporate governance & related issues, Analyses of
Cases.
[15 LH]
Suggested Readings:
1. Anderson & Barker. Effective Enterprise and Change Management, Oxford:
Blackwell Publishers Ltd., 1996.
2. French & Bell, Organization Development, New Delhi: Prentice-Hall of
India, 1995.
3. Luthans, Organizational Behaviour, 7th ed., New York: McGraw-Hill, 1995.
4. Robbins, Organizational Behaviour, 7th ed. New Delhi: Prentice-Hall of
India, 1996.
5. Robbins, Organization Theory, New Delhi: Prentice-Hall of India, 1998.
32
MM- 402: RETAIL MARKETING MANAGEMENT (RMM)
Course Contents:
Unit-I: Introduction, objective, definition and scope of Global, Indian and West
Bengal Retail scenario. Future prospects, retail environment.
[8 LH]
Unit-II: Retail formats: evolution, different store formats in retail parlance, retail
strategies, segmentation, targeting and positioning with emphasis on changing
Indian retail consumers’ behavioural pattern.
[8 LH]
Unit-III: Retail store planning locations, design and layout, retail operations, retail
merchandising and supply chain management; and retail franchising in India.
[10 LH]
Unit-IV: Retail research and retail management information systems and online
retailing.
[10 LH]
Unit-V: Managing retail people and customer service management in retail
business.
[8 LH]
Unit-VI: Retail marketing promotion: personal selling, direct selling, advertising,
sales promotion and P.R. Campaigns, event marketing, shop displays, T.V.
selling.
[6 LH]
Suggested Reading:
1. Michael Levy and Barton A. Weitz; Retailing Management, McGraw Hill
Irans New York, U.S.A.
2. Malcom Sullivan and Dennis Adcock; Retail Marketing, Thomson; U.K.
3. Retail Product Management : Buying and Merchandising by Rosemary
Varley, Routledge, U.K.
4. Vedamani, Gibson G.; Retail Management: Functional Principles and
Practices; Jaico Books, New Delhi.
MM- 403: BRAND MANAGEMENT (BM)
Course Contents:
UNIT-I: Concept of Brand and Branding, Evolution of Brand, Brand Hierarchy,
Branding in different sectors – customers, industrial, retail, and service brands,
Brand Power, Brand-Product Relationships, Brand-Customer Relationships,
Brand Loyalty.
[10 LH]
UNIT-II: Brand Extension: Need for Extension, Types of Extensions, Brand
Creation, Managing Brands, Brand Portfolio, and Brand Assessment through
Research, Brand Equity: Concept and Definitions, Measurement- Cost based
Methods, Price based Methods, Customer based Methods, Value Addition from
Branding, Financial aspects of Branding.
[14 LH]
UNIT-III: Brand Identity: Concepts, Perspectives, Levels, Prism, Brand Image
and Brand Personality: Concepts and Dimensions, Building Brand Image and
Personality, Managing Brand Image and Personality, Assessments of Brand
Image and Personality.
[12 LH]
33
UNIT-IV: Brand Over time – Forces affecting Brands, Challenges facing Brands,
Maintaining Desired Brand Association, Brand Revitalization, Brand Elimination.
[7 LH]
UNIT-V: Brand Positioning and Repositioning Concepts – Types and Strategic
Implications, Market Segmentation and Brand Positioning.
[7 LH]
Suggested Readings:
1. Kapferer, J.N. Strategic Brand Management, New York Free Press 1992.
2. Murphy John, A. Brand Strategy, Cambridge, The Desector Books, 1990.
3. Steward P. Building Brands Directly, London, McMillan, 1996.
4. Sengupta, Subroto, Brand Positioning.
5. Moorthe RLY. Brand Management. The Indian Context, Vikas Publishing.
6. Kumar, Ramesh, S. Managing Indian Brands, Marketing Concepts and
Strategies, Vikas Publishing.
7. Keller Kevin, Strategic Brand Management, Pearson Education.
FM- 402: FINANCIAL DERIVATIVES (FD)
Course Contents:
UNIT–I: Introduction to Derivatives: Concept of derivatives, Historical
development of derivatives, Types of derivatives; financial derivatives, Uses of
financial derivatives, Types of traders in derivatives market, Trading Mechanism,
Financial derivative market in India.
[10 LH]
UNIT–II: Forward contracts: concept, features and terminology, Pay-offs of
forward contract, Pricing of forward contract.
[6 LH]
UNIT–III: Futures: concept, features and terminology, Newspaper Quotes, Payoffs of futures, Pricing of futures- Index futures and futures on individual
securities, hedging strategies using futures, Arbitrage opportunity in future
market .
[12 LH]
UNIT–IV: Options: concept, features, types, terminology; Newspaper Quotes;
Pay-offs of options; Pricing of options on stock indices and stock, Option spread;
Trading strategies involving options.
[12 LH]
UNIT–V: Risk measurement of portfolio consisting of options and other financial
assets: Delta, Theta, Gamma, Vega, Rho and approaches for calculating Value
at risk (VaR).
[10 LH]
Suggested Readings:
1. Hull, J. C., Options, Futures and Other Derivatives Securities, Prentice
Hall of India.
2. Dubofsky, D., Options and Financial Futures, Mc Graw Hill International
Editions.
3. Edwards, F., and Ma,c., Futures and options, Mc Graw Hill International
Edition.
4. Jarrow and Turnbull, Derivatives Securities, Team Spirit.
5. Klob,R.W. ,Future ,Options and swaps, Black Well Publishers Ltd.
34
6. Bhaskar, P.V., and Mahapatra, B, Derivatives Simplified-An Introduction to
Risk Management, Sage Publications.
7. Bhalla, V.K., Financial Derivatives, S .Chand.
8. Vohra, N.D. and Bagari, B.R., Futures and Options, TMH
FM- 403: INTERNATIONAL ACCOUNTING & FINANCE (IAF)
Course Contents:
Unit-I: Context of International Accounting: Difference in size and cultureImportance-Nature & growth of capital market; International business & MNCs;
Measurement & reporting issues; International GAAP.
[10 LH]
Unit- II: Major Accounting and Reporting Systems- The British System; The EU
system; The American system (including the impact of Sara bans Oxley Act)-The
Asian System (China, India & Japan –System influenced by IASB)
[8LH]
Unit-III: Harmonization & Convergence of Accounting Standards- Reasons for,
obstacles to and measurement of harmonization; The International Accounting
Standard Board; IFRS vs. US GAAP
[8LH]
Unit-IV: International Economics & International Finance- Interdependence of
national economics; World monetary system; International trade; Balance of
payments; Capital account convertibility; Euro- Currency market; Global Finance
and Cost of Capital; Cost of Capital for Overseas Investment; Overseas
Investment Decisions.
[12LH]
Unit-V: The Foreign Exchange Market - Structure of the foreign exchange
market; Types of transactions & settlement dates; Foreign Exchange and
Purchasing Power; Forward Foreign Exchange; Foreign Exchange and Interest
Rates;
Foreign Exchange Exposure; Relevant provisions of FEMA, 1999;
Convertibility of rupee. Factors determining forex rate. The Indian forex market,
Hawala market, Exchange control; FEDAI; Forex dealership.
[12LH]
Suggested readings:
1. Nobes & Parker, Comparative International Accounting, Pearson
2.Choi & Meek, International Accounting, 7th Ed, Pearson
3.Apte, PG, International Financial Management, 5th ed, TMH
4.IIB, Introduction to Foreign Trade & Foreign Exchange, Macmillan
5.Srinivasan, Foreign exchange Simplified, TMH Professional
6.Thomas J.O’Brien, International Finance, Oxford
7. Shapiro, A.C., Multinational Financial Management, PHI.
35
HRD- 402: STRATEGIC HUMAN RESOURCE MANAGEMENT (SHRM)
Course Contents:
Unit-I: Strategic Human Resource Management – Concept and Aims of Strategic
Human Resource Management –Models of Strategic HRM – Strategic HRM:
Best Fit and Best Practice – Strategic HRM and the Resource- Based view of the
firm– Strategic role of HR function– Aspects of Alignment between Business
Strategies and HR strategies- Case Studies
[10LH]
Unit-II: Functional Strategic Human Resource Strategies- Employee resourcing
strategy, Strategies for Managing Performance, Strategic Human Resource
Development, Reward and Compensation Strategy, Employee Relations
Strategy- Case Studies.
[12LH]
Unit-III: Strategic HRM and Strategic Change- Strategic HR issues in the context
of Change, Culture Management, Knowledge Management, Merger and
Acquisition, etc- Case Studies.
[8LH]
Unit-IV: Evaluating and Measuring the Impact of Strategic HRM–Overview and
Approaches–Quantitative and Qualitative Criteria– Balanced Scorecard and HR
Scorecard Perspective, Benchmarking etc –Evaluating strategic Contributions of
Traditional HR Areas- Strategic contribution of HRM to organizational success–
High
Performance
Work
Practices
(HPWP)Case
Studies.
[10LH]
Unit-V: Human Resource Strategy and the Dynamics of industry-based
Competition–Strategic HRM for specific business situations- Corporate HR
Strategy in the Global Economy and other contemporary issues in strategic
HRM- Case Studies.
[10 LH]
Suggested readings:
1. Michael Armstrong, Strategic Human Resource Management – A Guide to
Action, Kogan Page.
2. G. F. Dreher and T. W. Dougherthy, Human Resource Strategy, Tata Mc
Graw- Hill
3. Charles Greer, Strategic Human Resource Management, A general
managerial approach, Pearson Education.
4. Linda Holbeche, Aligning Human Resource and Business Strategy,
Butterworth Heinemann.
5. C. Maybey and G. Salaman, Strategically Managing Human Resource, Infinity
Books.
6. Peter Boxal and John Purcell, Strategy and Human Resource Management,
Palgrave, Macmillan.
7. Business-led HR Strategies, All India Management Association, Excel Book
36
HRD- 403: CONTEMPORARY INTERVENTIONS IN HRM (CIHRM)
Course Contents:
Unit–I: HR in knowledge era – Knowledge creation and knowledge Management;
Knowledge Process Outsourcing (KPO); Corporate success vis-à-vis competitive
advantage; Entrepreneurship Development.
[10 LH]
Unit–II: Human Resource Information System (HRIS); Human Resource
Accounting; Human Resource Auditing; Human Resource in Information
Technology Organizations; Quality of work life.
[10 LH]
Unit–III : Virtual Organization – characteristics, Types of virtual organization;
Emerging HR issues in virtual organizations; Performance Management in virtual
organizations; Learning organization; Business Process Outsourcing (BPO).
[10 LH]
Unit–IV: Strategic Alliance, Human Resource Mergers’ and Acquisitions –
Stages of Merger & Acquisition; key to success of M & A; skills and
competencies of HR professionals; International Human Resource Management;
Domestic vs International HRM.
[10 LH]
Unit–V: Corporate Social Responsibility (CSR);; Job stress – Eustress and
Distress; Symptoms of stress; Sources; Consequences of stress; Management of
stress; Burnout: Symptoms & strategies; employee counseling; Mentoring.
[10 LH]
Suggested Readings :
1. Serge, P.M. The Fifth Discipline: The art and practice of learning
organization, New York, Double Day, 1990.
2. Pattanayak, B., Human Resource Management, New Delhi, Prentice-Hall
of India, 2004.
3. Rao, V.S.P. Human Resource Management, New Delhi, Excel Books,
2000.
SOM- 402:OPERATIONAL PLANNING & CONTROL (OPC)
Unit-I: Operating system; operational planning &control.
[5 LH]
Unit-II: Forecasting, product analysis, scheduling & loading.
[10 LH]
Unit-III: Workforce balancing-job & machine assignment, machine interference. [10 LH]
Unit-IV: Line balancing- heuristic method, simulation method, mathematical
programming method, system loss, complex line balancing, Batch production,
line of balance techniques.
[15LH]
Unit-V:
Controlling
techniques-materials,
processes
&
products.
[10LH]
37
Suggested Readings:
1.Ray Wild, Operations management, Thomson Asia Pte. Ltd, Singapore.
2.MandicR.G.,Rendu B and Russell’s, Service Operation Management, Allyn
bacon
3.Scamander, RW, Production /Operations Management, Concepts and
substances, Macmillan
SOM- 403: BUSINESS PROCESS REENGINEERING (BPR)
Course Contents:
UNIT-I: Conceptual Foundation of Business Process Re-engineering; Role of
Information Technology in BPR.
[8 LH]
UNIT-II: Process Improvement and Process Redesign; BPR Experiences in
Indian Industry.
[10 LH]
UNIT-III: Process Identification and Mapping; Role/Activity Diagrams; Process
Visioning and Benchmarking.
[10 LH]
UNIT-IV: Business Process Improvement. Business Process Redesign; Man
Management for BPR implementation.
[12 LH]
UNIT-V: Re-organizing People and Managing Change.
[8 LH]
Suggested Readings:
1. Carr, D K and Johansson, H J. Best Practices in Re-engineering. New
York, McGraw Hill.
2. Champy, James. Re-Engineering Management: The Mandate for New
Leadership. London, Harper Collins.
3. Coulson-Thomas, C. Business Process Re-engineering: Myth & Reality.
London, Kogan Page.
4. Davenport, T H. Process Innovation: Re-engineering Work Through
Information Technology. Boston, Harvard Business School Press.
5. Hammer, Michael. Re-engineering the Corporation: A Menifesto for
Business Revolution. London, Nicholas Brealey.
6. Jayaraman, M S. etc. Business Process Re-engineering. New Delhi, Tata
Mc-Graw Hill.
38