College of Business

College of Business 141
College of Business
Dr. Robert D. Reid, Dean
Dr. Charles P. Bilbrey, Associate Dean,
Human Resources and Administration
Joyce Guthrie, Associate Dean
Student Services
Dr. Charles D. Pringle, Associate Dean
Academic Programs
Dr. Bradley M. Roof, Associate Dean
External Relations
Accounting, Program of ................ 144
Dr. David R. Fordham, Director
Computer Information Systems
and Operations Management,
Program of .............................. 148
Dr. Robert G. Brookshire, Director
Economics, Program of ............... 152
Dr. Ehsan Ahmed, Director
Finance and Business Law,
Program of .............................. 157
Dr. Alfred J. Francfort, Director
Hospitality and Tourism
Management, Program of ........ 160
Dr. Reginald Foucar-Szocki, Director
International Business,
Program of .............................. 163
Dr. Marion M. White, Director
Management, Program of ............ 166
Dr. Philip B. DuBose, Director
Marketing, Program of ............... 169
Dr. Claire P. Bolfing, Director
142 James Madison University 2000-2001 Undergraduate Catalog
Mission
The JMU College of Business aspires to be one of the best
undergraduate programs in the United States. Its mission
is to emphasize excellence and continuous improvement
in undergraduate learning and to promote quality in its
graduate programs.
The college’s undergraduate programs are based on solid
foundations in general education and an integrated business
core curriculum. Beyond these foundations, the college offers students a wide variety of programs that emphasize theory,
application and experiential learning in a business discipline.
It encourages faculty to take an active role in innovative curriculum development and assessment designed to improve
the educational experience.
In support of its emphasis on quality education, the college
strives to enhance faculty involvement in theoretical and applied research and in service activities that contribute to the
college, the university, the community, as well as relevant professional associations at the local, regional, national and international levels. To strengthen its ties to the business community, the college delivers external programs to local, regional and national constituents.
Overview
The College of Business offers baccalaureate degree programs
with the following 10 academic majors: accounting, computer
information systems, economics, finance, hospitality and tourism management, international business, management, marketing, operations management and quantitative finance. Each
of the baccalaureate degree programs leading to the B.B.A.
degree has essentially the same general structure:
§ General education component
§ B.B.A. core requirement
§ Major component
§ Non-business electives component.
Graduate-level programs offered by the college lead to the
M.B.A. degree or the M.S.A. degree. Graduate assistantships
are available to full-time M.B.A. and M.S.A. students.
All academic degree programs offered by the College of Business are accredited by AACSB - The International Association
for Management Education. To comply with AACSB accreditation standards, the undergraduate curriculum is structured
so that at least 50 percent of the program requirements are in
the category of general education and the remaining requirements are devoted to professional business preparation. The
university general education program, together with the nonbusiness electives component in the general structure listed
above, provide the broad-based general education required
by the accreditation standards. Course requirements in each
major offered by the College of Business are in compliance
with the AACSB 50 percent standard.
Admission to the College of
Business
A student desiring to major in any B.B.A. program in the College of Business must formally apply for admission. The application may be submitted upon completion of 45 credit
hours. Formal admission to a major will be granted when the
student has met the following requirements:
§ Completion of all 100- and 200-level B.B.A. core
courses (described below) and their prerequisites.
§ Attainment of a cumulative grade point average of 2.5
or higher in all courses taken at JMU.
§ Completion of at least 56 credit hours, including all
transfer courses accepted by JMU.
All three of these criteria must be met before a student will be
formally admitted to a major and permitted to enroll in COB 300.
Note that the 2.5 cumulative grade point average may not fulfill the entrance requirements of a specific major within the
College of Business. A student must meet both the College of
Business requirements and the requirements of the major in
which he or she seeks to enroll.
The above requirements do not pertain to students who are
enrolled in the B.A. or B.S. in Economics program or to those
enrolled in the B.S. in Quantitative Finance program.
Lower-Level B.B.A.
Requirements
During their freshman and sophomore years, business majors
concentrate on building an academic foundation upon which
they will base more in-depth junior-year studies. This foundation includes both lower-division B.B.A. core requirements and
the major part of the university general education program.
B.B.A. Core
B.B.A. majors must complete all 100- and 200-level core requirements and meet all of the criteria shown above, under
“Admission to the College of Business,” to be eligible for junior-level business coursework. Consequently, class schedules
for the four-semester sequence covering the freshman and
sophomore years must be planned accordingly. The following lower-division courses must be completed prior to enrolling in 300-level courses:
COB 191. Business and Economic Statistics (3 credits)
COB 202. Interpersonal Skills (3 credits)
COB 204. Computer Information Systems (3 credits)
COB 218. Legal Environment of Business (3 credits)
COB 241. Financial Accounting (3 credits)
COB 242. Managerial Accounting (3 credits)
COB 291. Introduction to Management Science (3 credits)
ECON 201. Principles of Economics (Micro) (3 credits)
GECON 200. Introduction to Macroeconomics (3 credits;
available in General Education Cluster 4)
MATH 205 or 235. (3 or 4 credits; available in
General Education Cluster 3, Package A, D or F)
College of Business 143
Upper-Level B.B.A. Requirements
Upper-division core courses required of all B.B.A. majors may
not be taken until all lower-division B.B.A. core courses have
been completed. The upper-division courses are the following:
COB 300A. Integrated Functional Systems: Management
(3 credits) 1
COB 300B. Integrated Functional Systems: Finance
(3 credits) 1
COB 300C. Integrated Functional Systems: Operations
(3 credits) 1
COB 300D. Integrated Functional Systems: Marketing
(3 credits) 1
COB 487. Strategic Management (3 credits)
1
Students must take all four COB 300 courses during the same semester.
Refer to the appropriate sections of this catalog for specific degree
requirements for the individual majors in the College of Business.
Non-Business Electives
The B.B.A. degree requires a minimum of 120 credit hours of
undergraduate course work. Fifty percent of this work, 60
credit hours, must be taken outside of the College of Business. In counting the 60 credit hours of non-business courses,
B.B.A. students may include all hours taken in general education (usually 41-44), up to a total of nine hours in Economics (note that GECON courses must be counted as Economics) and three hours of COB 191. The remaining hours, to
bring the total to 60, must be taken from any department outside the College of Business. Students should carefully select
these non-business electives to help them gain additional
knowledge and expertise for their careers and personal lives.
Transfer Credit Policy
AACSB-accredited colleges of business generally allow only a limited amount of business course work prior to the junior year.
Because of that restriction, accredited colleges are required to
spell out a process for accepting transfer courses. To meet that
requirement, the JMU College of Business has established the
following transfer credit policy: The College of Business normally does not award transfer credit for courses that were taken
at the 100- or 200-level if those courses are offered at the 300or 400-level at JMU. If a transfer student wishes to receive credit
for such a course, the following steps must be taken:
1. The student must present the course syllabus and appropriate course materials to the director of the relevant
academic program in the JMU College of Business.
2. The program director must determine that the course
covers material similar to that covered at JMU. If the
material is not deemed sufficiently similar, then the student must take the course at JMU. This decision is final
and may not be appealed.
3. If the material is considered sufficiently similar, the student may take a comprehensive examination covering
the JMU course material and must pass it with at least a
grade of 70 percent, or the student may choose to complete the course itself.
4.
If the student passes the comprehensive examination,
the program director will report that result to the
College of Business Student Development Center, which
will prepare a course substitution form.
Additionally, each program in the College of Business will accept
no more than two courses for transfer credit toward the major.
The major is defined as the course work required by a major
field of study in addition to the lower- and upper-level B.B.A.
core courses. For a course to be considered for acceptance in
the student’s major, it must have been completed in an AACSBaccredited business program at a four-year university. Certain
majors within the College of Business may have more restrictive
policies on transfer credit. Those policies are explained in the
following sections devoted to the individual majors.
Finally, any student desiring to earn a B.B.A. degree from the
JMU College of Business must complete at least fifty percent
of the business credit hours required for the degree at JMU.
Personal Computers
Many courses in the JMU business curriculum make extensive use of computers and software. Students are given handson experience in using computer technology to solve complex business problems.
Computer labs are conveniently located in several academic
buildings and residence halls. These labs are intended for
quick, short-term use by students as an adjunct to their class
time. Relying solely on the labs for lengthy or complex assignments, however, is unrealistic; therefore, students should make
arrangements to have their own personal computers outside
the university-provided labs.
Since computers are essential in today’s business environment,
students with majors in the College of Business are strongly encouraged to purchase their own personal computers. Computers are available at discount prices from the university bookstore; however, computers meeting the recommended configuration may be purchased from many retail and mail-order
sources. Various vendors also provide rental and leasing programs. Because technology is continually advancing, students
should contact the Office of the Dean, College of Business, at
(540) 568-3254, to obtain the latest specifications on recommended minimum hardware configuration.
Minor in Conflict Resolution in
Business
The interdisciplinary minor in conflict resolution in business
provides conceptual, practical and applied knowledge in business and conflict resolution. The program is intended for students not majoring in programs offered by the College of Business or School of Speech Communication who need to supplement and augment their major area of study. For a full description of the requirements for a minor in conflict resolution, see program listings under Interdisciplinary Programs.
144 James Madison University 2000-2001 Undergraduate Catalog
Program of Accounting
Dr. David R. Fordham, Director
Phone: (540) 568-3084
Fax: (540) 568-3017
E-mail: [email protected]
Web: cob.jmu.edu/accounting/
Professors
C. Baril, A. Bishop, A. Gabbin, J. Hollis, B. Roof, D. Street, M. Riordan
Associate Professors
D. Fordham, D. Riordan, C. Sullivan
Assistant Professors
S. Bryant, D. Gottschalk, N. Nichols, J. Weishar
Instructor
K. Shaughnessy
Mission Statement
Career Opportunities
The mission of the JMU Accounting program is to cultivate an
environment of educational excellence. The program does so
by providing a learning environment in which students are
encouraged to develop both technical and interpersonal skills
necessary for successful professional accounting careers; encouraging and supporting meaningful intellectual contributions by our faculty and participating actively in the academic
and professional communities.
The three accounting tracks, described below, offered by the
Accounting Program provide an educational experience intended to prepare students for a variety of careers in the accounting, financial, auditing, consulting and information systems fields. Some of the job titles held by graduates of our
program include the following:
§ Accountant
§ Assistant Controller
§ Assistant Director — Internal Audit
§ Auditor
§ Audit Manager
§ Audit Partner
§ Audit Senior
§ Business Analyst
§ Business Consultant
§ Chief Accountant
§ Computer Network Manager
§ Computer Systems Consultant
§ Comptroller
§ Consultant
§ Controller
§ Controller Trainee
§ Cost Accountant
§ Cost Analyst
§ Customer Needs Analyst
§ Database Administrator
§ Division Controller
§ EDP Auditor
§ Fraud Examiner
§ Information Systems Coordinator
§ Internal Auditor
§ Internal Audit Manager Trainee
Goals
The accounting faculty has identified strategic and tactical goals
in three major areas: learning objectives for students, intellectual contributions for faculty and service to our profession
and the community.
Learning En
vironment Objectiv
es
Environment
Objectives
We engage in the scholarship of teaching to prepare students
for professional accounting careers in public accounting, industry or the public sector. We provide a learning environment which encourages a commitment to lifelong learning
and develops a diverse set of skills in students, including technical competence, information technology proficiency, critical thinking, teamwork and communication.
Intellectual Contrib
utions Objectiv
es
Contributions
Objectives
We engage in the scholarships of discovery, application of
knowledge and instructional development to advance knowledge in the field of accounting, to improve business practice,
to encourage and support innovative teaching methods and
curricula and to foster the intellectual and professional growth
of our faculty.
Service Objectiv
es
Objectives
We serve our school, college, university, accounting profession and business and academic communities through active
participation and leadership in academic, professional and
business organizations.
College of Business 145
§ Investigator – Electronic-Based Fraud
§ Records Control Specialist
§ Special Agent – Computer Crime Unit
§ System Specification Writer
§ Staff Consultant
§ System Security Manager
§ Tax Accountant
§ Tax Adviser
§ Tax Manager
§ Tax Partner
§ Technical Services Manager
§ White Collar Crime Investigator
Our graduates find employment with all of the “Big Five” international public accounting firms, dozens of local and regional public accounting firms and major international companies in the hotel, insurance, publishing, electronics, retailing, manufacturing, distribution, banking and computer industries. Many of our graduates work for business consulting
firms and software developers. Recently, our graduates have
been at the forefront of companies entering the arena of electronic commerce. The field of accounting has one of the highest demands for new graduates of any area in today’s market,
and accounting graduates enjoy some of the highest starting
salaries in the College of Business.
Co-curricular Activities and
Organizations
§
§
§
Beta Alpha Psi is the honor fraternity for accounting
majors.
Institute of Management Accountants is open to all
accounting students.
Association of Information Technology Professionals is
attractive to students in the technology/consulting track.
Special Admission
Requirements
To register for ACTG 343, Intermediate Accounting, a student
must have a 2.5 grade point average; have completed 56 credit
hours and have completed with a “B” or better both COB 241,
Financial Accounting, and COB 242, Managerial Accounting.
Students are required to earn a “C” or better in all upper level
prerequisite accounting courses before continuing to the next
course in the sequence. Students receiving a “D” in any upper level (300-499) accounting course must repeat the course
and ultimately earn a “C” or better before being awarded an
accounting degree.
Programs of Study
The Accounting Program actually offers three tracks of study.
The first two are four-year degree programs, leading to the
Bachelor of Business Administration (B.B.A.) degree. The
third is the five-year Professional Track in Accounting, which
leads to the award of the B.B.A. at the end of four years and
the Master of Science in Accounting (M.S.A.) degree at the
end of five years. Students must meet with their adviser no
later than the beginning of their junior year to discuss these
options and select the track of their choice.
Students who choose to complete the four-year undergraduate (bachelor) degree will have the requisite accounting, business and general education to pursue a variety of career opportunities in accounting and business. The four year degree
offers two tracks aimed at two of the primary employment
groups recruiting at JMU: (a) corporate and government accounting, and (b) technology and consulting.
Students choosing the five-year track (bachelor plus masters
degrees) will have the necessary education requirements to
sit for the national CPA exam, and will have the skills and
proficiency required for a successful career in public accounting. NOTE: Students are advised that 150 credit hours, or five
years, of post-secondary education are required to sit for the
Certified Public Accountant’s examination in most states. The
five-year Professional Track is therefore recommended for
those electing a career in public accounting and aiming for
CPA certification.
The fifth year of the Professional Track consists of the course
work required for an M.S.A. degree. A student must be admitted to the Graduate School and accepted to the M.S.A. degree
program in order to begin the fifth year. Admission to the
M.S.A. program is competitive. M.S.A. program admission
requirements are included in the Graduate Catalog. Early application for admission is encouraged.
Major Requirements
The B.B.A. degree in Accounting requires a minimum of 120
credit hours of undergraduate work. Fifty percent of this work,
60 credit hours, must be taken outside of the College of Business. The core courses, required of all accounting majors
regardless of track, are as follows:
Core Courses
ACTG 301. Accounting Technology
ACTG 313. Accounting Information Systems
ACTG 343. Intermediate Accounting I
ACTG 344. Intermediate Accounting II
ACTG 377. Federal Income Tax Accounting
BLAW 495. Business Law I
Credit
Hours
1
3
3
3
3
3
In addition to the core courses, students choosing either track
in the four-year program must complete two additional 400level accounting courses and ACTG 491, Business Analysis
for Accountants. The two selected courses will be based on
the student’s chosen track and will be taken during the senior
year. ACTG 491 must be taken in the final semester of the
senior year in both tracks.
146 James Madison University 2000-2001 Undergraduate Catalog
Electives
In counting the 60 credit hours of non-business courses,
B.B.A. students may include all hours taken in general education (usually 41-44 hours), up to a total of nine hours in
economics (GECON courses must be counted as economics), and three hours of COB 191, Business and Economic
Statistics. The remaining hours, to bring the total to 60, must
be taken from any department outside the College of Business. Students should carefully select these non-business electives to help them gain additional knowledge and expertise
for their careers and personal lives.
Students are responsible for their own progress towards
graduation. Students must work closely with their advisers
and the College of Business Student Development Center to
ensure scheduling of courses consistent with their personal
degree completion target, and then study diligently to successfully complete the scheduled course work on time.
Typical Schedule for Majors – First
Three Years
First Tw o Years
Students planning to major in accounting must complete the
29-30 hour lower-division B.B.A. curriculum prior to enrolling in upper-division core courses, normally taken in the first
semester of the junior year. It is expected that the lower-division core curriculum will be completed during the first two
years of study along with all, or most, of the university general
education curriculum. Failing to complete all lower-division
core requirements on time will delay enrollment in upper-division core and major courses until at least the second semester of the junior year, and may prevent on-time graduation.
Third Year
First Semester
COB 300A. Integrated Functional Systems:
Management
COB 300B. Integrated Functional Systems:
Finance
COB 300C. Integrated Functional Systems:
Operations
COB 300D. Integrated Functional Systems:
Marketing
ACTG 343. Intermediate Accounting I
Second Semester
ACTG 301. Accounting Technology
ACTG 344. Intermediate Accounting II
ACTG 313. Accounting Information Systems
ACTG 377. Federal Income Tax Accounting
or free elective
General education or non-business electives
Credit
Hours
3
3
3
3
3
15
Credit
Hours
1
3
3
3
6
16
Typical Schedule for Majors - Senior Year
Prior to the beginning of a student’s senior year, the student
must choose an accounting track. The courses included in
the fourth year of study depend on the track chosen. The three
tracks are (1) the Professional Track in Accounting, (2) the
four-year track in Governmental/Industry accounting and (3)
the four-year track in technology/consulting.
Students selecting the Professional Track are subject to M.S.A.
admission requirements. For further details see the Graduate
School catalog.
Students choosing the four-year program must select a track
in either Corporate/Governmental or Technology prior to the
beginning of their senior year. Students should discuss specific track requirements with their advisers. It is possible to
deviate from the suggested schedule, but care must be taken
to ensure that all course prerequisites are met.
Professional Track in Accounting
The Professional Track in Accounting is designed to prepare
students for successful public accounting careers. In addition to developing a concentrated base of knowledge, students will gain additional proficiency in information technology, critical thinking and communication.
Students considering the Professional Track in Accounting
should take the Graduate Management Admissions Test
(GMAT) at the end of their junior year, and apply for admission to the Graduate School no later than the beginning of
their senior year.
Below is the suggested schedule for the fourth (senior) year
of the five-year track.
Fourth Year
First Semester
ACTG 440. Advanced Systems Technology for
Accountants
ACTG 410. Auditing
ACTG 377. Federal Income Tax Accounting
or free elective
General education or non-business electives
Second Semester 1
ACTG 475. Cost Accounting
BLAW 495. Business Law I
COB 487. Strategic Management
Elective
General education or non-business electives
Credit
Hours
3
3
3
6
15
Credit
Hours
3
3
3
3
3
15
1
A student not admitted to the five-year Professional Track in Accounting prior
to the beginning of the final semester of their senior year must successfully
complete ACTG 491 in order to be awarded the B.B.A. degree.
Four-Y
ear Program:
our-Year
Corp
orate/Go
v ernmental Track
Corporate/Go
orate/Gov
The corporate/governmental track is designed for accounting
majors intending to pursue a career in industry or government.
Fourth Year
First Semester
ACTG 475. Cost Accounting
ACTG 377. Federal Income Tax Accounting
or free elective
BLAW 495. Business Law I
General education or non-business electives
Credit
Hours
3
3
3
6
15
College of Business 147
Second Semester
ACTG 445. Advanced Accounting
ACTG 491. Business Analysis for Accountants
COB 487. Strategic Management
Elective
General education or non-business electives
Credit
Hours
3
3
3
3
3
15
Four-Y
ear Program: Technolog
y/Consulting Track
our-Year
echnology/Consulting
The technology track is designed for accounting majors intending to pursue a career in either accounting information
systems or consulting.
Fourth Year
First Semester
ACTG 440. Advanced Information Technology
for Accountants
ACTG 410. Auditing
ACTG 377. Federal Income Tax Accounting
or free elective
General education or non-business electives
Second Semester
ACTG 491. Business Analysis for Accountants
BLAW 495. Business Law I
COB 487. Strategic Management
Elective
General education or non-business electives
Credit
Hours
3
3
3
6
15
Credit
Hours
3
3
3
3
3
15
Students choosing the technology track that are interested in
developing more intense computer training should consider
adding the Accounting Information Systems Specialty to their
course of study.
Accounting Information Systems
Concentration
In addition to the Technology/Consulting track described above,
JMU offers a specialty concentration in Accounting Information
Systems. This option is a specialty program of study and can be
taken in conjunction with the Professional Track in Accounting,
or the four-year Technology/Consulting track.
The AIS concentration requires additional computer or technology-related courses in addition to those described for the
accounting degrees above. These specialty courses can be
taken during the junior, senior or graduate years. These
courses offer the student the opportunity to gain more expertise and proficiency in areas such as network design and
construction, telecommunications, systems development and
programming, advanced database design, expert systems, information security, EDP auditing and other specialized areas
in information systems above and beyond the normal Technology/Consulting track described above. Students completing the AIS concentration are in very high demand by employers, and historically have commanded significant salary
premiums over the already-high starting salaries of regular
accounting majors.
Students should meet with the Director of the Accounting Information Systems concentration to discuss specific course
selection. Election to join the AIS concentration requires the
student to make the decision by the beginning of the second
semester of the junior year.
Student Computers
The computer is the primary tool of today’s accountant. The
JMU accounting program gives students extensive hands-on
experience using sophisticated technological tools in solving
accounting problems. Most or all courses in the accounting
program require computer usage, Internet reference, CDROM-based research and other uses of technology. Many
courses have online content, and most professors publish
course material on web pages for convenient access.
As outlined in the College of Business section on Page 143, it
is unrealistic for students to expect to rely on university-provided computer labs for access to computers. Students should
plan to purchase or otherwise arrange access to a personal
computer no later than the beginning of their sophomore year.
The accounting program policy states that e-mail sent to a
student’s JMU email account is assumed to be received by the
student within 24 hours of its dispatch. Students are responsible for checking their e-mail in a timely fashion, and maintaining sufficient available capacity in their e-mail quotas to
allow for incoming messages at all times.
Transfer Credit
In general, all upper-division accounting coursework (300499) must be completed at JMU. Transfer credit for upperdivision courses is awarded only in certain circumstances. In
no case will transfer credit be awarded for more than two
upper-division courses, and in no case will transfer credit be
awarded for either of the Intermediate Accounting (343 or
344) courses. Contact the program director for more information on transfer credit.
148 James Madison University 2000-2001 Undergraduate Catalog
Program of Computer Information Systems and
Operations Management
Dr. Robert G. Brookshire, Director
Phone: (540) 568-3064
E-mail: [email protected]
Web: www.jmu.edu/cis
Professors
C. Bilbrey, R. Brookshire, K. Forcht, J. Pierson, F. Teer
Associate Professors
V. Kannan, I. Markham, D. Musselman, S. Palocsay, G. Smith, S. Stevens, P. Wang
Assistant Professors
M. Busing, S. Kruck, H. Reif, R. Sones
Instructors
M. Ratcliffe, T. Wood
Adjunct Faculty
C. Cole, L. Diop, C. Minnick, R. Robinson
Mission Statement
The computer information systems program prepares students
for a career in designing, managing and re-engineering information systems. The field of CIS centers on significant problems in organizing, representing and manipulating data, information and knowledge using the latest computer-based
technology. Students majoring in CIS will have the opportunity to study a variety of programming languages, artificial intelligence, object-oriented concepts, database design, computer security, networking, telecommunications, simulation
and modeling. The course work focuses on business applications and analysis. Students are offered the opportunity to gain
practical technical experience through internships and the
co-op program.
The operations management major is designed to prepare students to assume managerial and technical positions in manufacturing, government, service and consulting organizations. Technical competence, analytic ability and leadership capabilities are
the keys to graduates being able to contribute immediately to
organizations in an increasingly dynamic and competitive global
economy. The OM major uses a variety of teaching methods including lecture, cases, projects and business simulation to prepare graduates with strong technical, analytic and problem solving skills, effective communication and presentation skills, handson experience and the ability to work effectively in individual
and team-oriented work environments.
§
§
To teach students to use a variety of tools and
techniques to analyze, design and construct an
information system.
To develop students’ abilities to assess the organizational and societal impacts of information systems.
OM Program striv
es
strives
§
§
§
§
To make students aware of the role and responsibilities of the operations function in organizations and the
impact it has in determining an organization’s
competitiveness.
To highlight the relationships and interdependencies
between the operations function and other elements of
business organizations.
To provide students with the tools needed to become
effective decision makers.
To provide students with opportunities to develop the
skills needed to become successful in the field of
operations management.
Career Opportunities
CIS program
§
§
§
§
§
Programmer
Systems analyst
Information systems manager
Consultant
Information systems designer
Goals
OM Program
CIS Program striv
es
strives
§
§
§
§
§
§
§
To prepare students to apply information systems
solutions to business problems and opportunities.
To enable students to select and utilize appropriate
systems development methodologies.
Quality analyst
Inventory/materials analyst
Production planner
Purchasing agent
Business planner
College of Business 149
Co-curricular Activities and
Organizations
§
§
Association of Information Technology Professionals
American Production and Inventory Control Society
Major Requirements
The B.B.A. in computer information systems and the B.B.A.
in operations management require a minimum of 120 credit
hours of undergraduate work. Fifty percent of this work, 60
credit hours, must be taken outside the College of Business.
In counting the 60 credit hours of non-business courses,
B.B.A. students may include all hours taken in general education (usually 41-44), up to a total of nine hours in economics (GECON courses must be counted as economics)
and three hours of COB 191, Business and Economic Statistics. The remaining hours, to bring the total to 60, must be
taken from any department outside the College of Business.
Students should carefully select these non-business electives
to help them gain additional knowledge and expertise for
their careers and personal lives. The credit hour requirements for each of the program components are listed below.
B.B.A. core courses
CIS/OM major requirements
Free electives
General education courses
Non-business electives
Credit
Hours
44-45
24-25
3
41-44
3-14
120
Students are required to take three courses in computer programming, two introductory-level courses and one advanced
course in one of the introductory languages chosen. The first
introductory-level course must be CIS 324, COBOL.
Computer information systems majors should follow the
course schedule below to complete the final two years of their
program. It is possible to deviate from this program, but care
must be taken to ensure that all course prerequisites are met.
To register for CIS 304, Information Technology or CIS 324,
COBOL Programming Language, a student must have at least
a 2.4 cumulative GPA, have completed 56 credit hours and
have satisfactorily completed COB 204, Computer Information Systems, or an equivalent course.
Major in Computer Information
Systems (B.B.A. Degree)
Credit
Core Courses
Hours
CIS 301. Information Technology Tools and Methods
1
CIS 304. Information Technology
3
CIS 324. COBOL Programming Language
3
Choose one of the following:
3
CIS 314. Business Applications in BASIC
CIS 344. C Programming Language
Choose one of the following:
CIS 374. Advanced COBOL
(follows either CIS 314 or CIS 344)
CIS 354 Advanced Visual BASIC Programming
(requires CIS 314)
CIS/CS 384. Object-Oriented Programming
(requires CIS 344)
CIS 454. Systems Analysis and Design
CIS 474. Database Design and Application
Two computer information systems electives
3
3
3
5-6
24-25
Students who wish to follow the IS ‘97 Curriculum, a model
curriculum recommended by the Association for Computing
Machinery, the Association for Information Systems and the
Association of Information Technology Professionals, should
select CIS 320, Telecommunications and Information Processing, and CIS 404, Advanced Computer Information Systems,
as their electives.
CIS
Electives
CIS 320. Telecommunications and
Information Processing
CIS/OM 363. Simulation
CIS 364. Expert Systems in Business
OM/MGT 370. Quality Management
CIS/OM 386. Forecasting in Business
and Economics
CIS/OM 391. Selected Topics in Operations
Research
CIS/OM 393. Data Analysis and Experimental
Design in Business Applications
CIS 404. Advanced Computer Information Systems
CIS 420. Computer-Based Networking
CIS 424. Computer Security Management
CIS 470. Computer Information Systems Auditing
CIS/OM 483. Strategic Decision Making
CIS/OM 496. Internship
CIS/OM 498. Special Topics
Credit
Hours
3
3
3
3
3
3
3
3
3
3
3
3
3
3
The offering of electives is subject to the availability of instructional resources. Electives will be offered to ensure that
every computer information systems major can meet graduation requirements, but every elective may not be offered every
semester.
Major in Operations Management
(B.B.A. Degree)
Core Courses
CIS/OM 363. Simulation
OM/MGT 370. Quality Management
OM 426. Supply Chain Management
OM 450. Issues in Operations Management
OM 481. Operations Planning and Control
Three operations management electives taken
from any of the elective areas
Analytic Methods
Electives
CIS/OM 386. Forecasting in Business
and Economics
CIS/OM 391. Selected Topics in Operations
Research
Credit
Hours
3
3
3
3
3
9
24
Credit
Hours
3
3
150 James Madison University 2000-2001 Undergraduate Catalog
CIS/OM 393. Data Analysis and Experimental
Design in Business Applications
CIS/OM 483. Strategic Decision Making
3
3
Information Technology
Electives
CIS 304. Information Technology
CIS 314. Business Applications in BASIC
CIS 320. Telecommunications and Information
Processing
CIS 324. COBOL Programming Language
CIS 344. C Programming Language
CIS 364. Expert Systems in Business
CIS/CS 384. Object-Oriented Programming
(requires CIS 344)
CIS 420. Computer Based Networking
CIS 454. Systems Analysis and Design
CIS 474. Database Design and Application
Credit
Hours
3
3
3
Cooperative Education
Electives
CIS/OM 496. Internship
Credit
Hours
3
Manufacturing Management
Electives
ISAT 331. Automation in Manufacturing
ISAT 432. Selection and Use of Engineering
Materials and Manufacturing Processes
ISAT 433. Selected Problems in Manufacturing
ISAT 435. Integrated Product and Process
Development
Credit
Hours
3
3
3
3
3
3
3
3
3
3
3
Concentrations
Cooperativ
e Education
Cooperative
Dr. Donald L. Musselman, Coordinator
The cooperative education concentration in CIS and OM offers highly qualified undergraduate CIS and OM majors the
opportunity to participate in a six- to eight-month professional
experience with well-recognized industry leaders in information technology and operations. Students will be awarded 12
hours of academic credit that will substitute for two required
courses in the CIS or OM curriculum and for six credits of
internship (CIS/OM 496). Substitution for the two specific
courses will be made based on the structure and context of
the co-op experience and in cooperation with the co-op firm.
Students must demonstrate competency via examination in
the two required courses selected in order to receive credit
in those courses. Students who have at least a 3.0 grade point
average, are majors in CIS or OM and have fulfilled all of their
COB core requirements (except COB 487, Strategic Management) are eligible to apply on a competitive basis through the
CIS/OM office.
Students who want to participate in a co-op program must apply
both to the CIS/OM program office and the participating firm at
least three months in advance of the start of the co-op. Co-ops
typically begin in January or May and last six to eight months.
Course substitutions must be approved in conjunction with the
co-op coordinator in the CIS/OM office and the co-op coordinator in the firm. A program of study must be placed on file for
each student who is accepted for a co-op prior to beginning the
co-op experience. Students may participate in a co-op during
their junior or senior years, but they are limited to one co-op.
Students who want to participate in a co-op as postgraduates
may do so as special students. These students will receive a certificate on successful completion of the co-op experience. Prerequisite: CIS or OM majors with junior standing and a minimum 3.0 grade point average.
Minor Requirements
Minor in Management Science
Dr. Scott P. Stevens, Coordinator
The minor in management science is a general quantitative methods in business minor designed to meet the needs of non-CIS
majors who have an interest in applied quantitative approaches
to improve decision making in a business environment. The
minor consists of 10 credit hours of required course work and
nine credit hours of elective course work selected from those
regularly offered by the CIS and OM program.
Credit
Required courses
Hours
COB 191. Business and Economic Statistics
3
COB 291. Introduction to Management Science
3
CIS 301. Information Technology Tools and Methods
1
(Problem Solving Approaches)
Choose one of the following:
3
CIS 314. Business Application in BASIC
CIS 334. Symbolic Programming Concepts
and Applications
CIS 344. C Programming Language
Electives (choose three of the following):
9
CIS/OM 363. Simulation
CIS/OM 386. Forecasting for Business and Economics
CIS/OM 391. Selected Topics in Operations
Research
CIS/OM 393. Data Analysis and Experimental Design
in Business Applications
CIS/OM 483. Strategic Decision Making
19
Minor in Computer Information
Systems
The minor in computer information systems is a general information systems minor designed to meet the needs and interests of non-CIS majors. The minor consists of 11 credit
hours of required courses and six credit hours of elective
course work selected from those regularly offered by the CIS
and OM program. Students must meet the computer literacy
requirement established for students in the College of Business.
Required courses
COB 204. Computer Information Systems
CIS 304. Information Technology
CIS 324. COBOL Programming Language
CIS 454. Systems Analysis and Design
Two CIS electives (see list above)
Credit
Hours
2
3
3
3
6
17
College of Business 151
Typical Program for Majors
Operations Management
Computer Information Systems
First Tw o Years
First Tw o Years
Students normally take the 29- to 30-hour lower-division B.B.A.
core curriculum along with most of the general education curriculum. All lower-division core requirements must be completed
before enrolling in the upper-division core courses.
Third Year
Credit
First Semester
Hours
COB 300A. Integrated Functional Systems:
3
Management
COB 300B. Integrated Functional Systems: Finance
3
COB 300C. Integrated Functional Systems:
3
Operations
COB 300D. Integrated Functional Systems:
3
Marketing
One of the following:
3
CIS 304. Information Technology
CIS 324. COBOL Programming Language
15
Third Year
Credit
Second Semester
Hours
CIS 301. Information Technology Tools and Methods
1
One of the following not already completed:
3
CIS 304. Information Technology
CIS 324. COBOL Programming Language
One Computer Information Systems elective
3
Two or three general education or non-business
6-9
electives
13-16
Fourth Year
Credit
First Semester
Hours
Choose one of the following:
3
CIS 314. Business Applications in BASIC
CIS 344. C Programming Language
CIS 474. Database Design and Application
3
One Computer Information Systems Elective
3
Two general education or non-business electives
6
15
Fourth Year
Credit
Second Semester
Hours
COB 487. Strategic Management
3
Choose one of the following:
3
CIS 374. Advanced COBOL
CIS/CS 384. Object-Oriented Programming
(requires CIS 344)
CIS 454. Systems Analysis and Design
3
One free elective
3
One general education or non-business elective
3
15
Students normally take the 29- to 30-hour lower-division B.B.A.
core curriculum along with most of the general education curriculum. All lower-division core requirements must be completed
before enrolling in the upper-division core courses.
Third Year
Credit
First Semester
Hours
COB 300A. Integrated Functional Systems:
3
Management
COB 300B. Integrated Functional Systems: Finance
3
COB 300C. Integrated Functional Systems:
3
Operations
COB 300D. Integrated Functional Systems:
3
Marketing
One general education or non-business elective
3
15
Third Year
Credit
Second Semester
Hours
OM 481. Operations Planning and Control
3
One Operations Management elective
3
Three General Education or non-business electives
9
15
Fourth Year
Credit
First Semester
Hours
OM/MGT 370. Quality Management
3
OM 425. Supply Chain Management
3
One Operations Management elective
3
Two general education or non-business electives
6
15
Fourth Year
Credit
Second Semester
Hours
COB 487. Strategic Management
3
CIS/OM 363. Simulation
3
OM 450. Issues in Operations Management
3
One Operations Management elective
3
One general education or non-business elective
3
15
152 James Madison University 2000-2001 Undergraduate Catalog
Program of Economics
Dr. Ehsan Ahmed, Director
Phone: (540) 568-3215/(540) 568-3216
E-mail: [email protected]
Web: cob.jmu.edu/economics/
Professors
E. Ahmed, W. Fields, R. Horn, A. Kohen, B. Rosser, W. Wood
Associate Professors
J. Doyle, S. Elwood, R. Jerome, D. Kreutzer, S. Milliman, M. Rosser, V. Smith
Assistant Professor
B. Brunton
Instructors
P. Heap, D. Stevens
Mission Statement
§
The Program of Economics is committed to students’ intellectual development by fostering an understanding and appreciation of economic forms of explanation and their relationships to other social sciences. The Program of Economics also stresses the importance of economic explanation by
promoting interdisciplinary perspectives. Economics faculty
are dedicated to sound and effective pedagogy, to scholarship
of the highest quality and to outreach to the local and business community. The department provides an intellectual foundation for appreciation and understanding of economic theory
and policy at a level appropriate to each program of study.
This foundation is developed within a broader educational
perspective that stresses the importance of imaginative thinking, free inquiry and the pursuit of life-long learning. In this
way, the program prepares students with the economic literacy necessary to cope with the challenges inherent in a world
of accelerating change.
§
Goals
§
§
§
§
§
Help students to develop analytical and critical
thinking skills.
Promote interdisciplinary and cross-disciplinary
forms of instruction.
Seek continuous improvement in the quality of
classroom instruction.
Serve the community cost-effectively through outreach
services.
Help students to pursue careers and additional
education.
Marketable Skills
§
§
§
Analytical thinking capabilities highly valued by
business, government and the nonprofit sector.
Writing and research skills with wide applicability in a
variety of careers.
Statistical and econometric skills used in business and
finance.
Preparation in critical thinking valued by graduate
schools, including law, business and arts and sciences.
Analytical skills valued by employers for internships in
business, government and consulting.
Co-curricular Activities and
Organizations
§
§
Economics Club (open membership).
Omicron Delta Epsilon (national honor society in
economics).
Major Requirements
Economics majors may choose from a B.A., B.S. or B.B.A.
degree. The B.A. and B.S. degrees are traditional liberal arts
degrees that lead to a variety of career and graduate school
options; the B.B.A. is designed to prepare students for careers in business administration.
The B.B.A. degree in economics requires a minimum of 120
credit hours of undergraduate work. Fifty percent of this work,
60 credit hours, must be taken outside of the College of Business. In counting the 60 credit hours of non-business courses,
B.B.A. students may include all hours taken in general education (usually 41-44), up to a total of nine hours in economics
(GECON courses must be counted as economics) and three
hours of COB 191, Business and Economic Statistics. The remaining hours must be taken from any department outside
the College of Business. Students should carefully select these
non-business electives to help them gain additional knowledge and expertise for their careers and personal lives.
Each economics major must participate in assessment to
graduate. The assessment instrument has two parts: (1) the
national Major Field Achievement Test in Economics and (2)
an oral examination before a panel of three professors. The
oral examination is waived for all students who score above
the lowest 10 percent of test takers nationally. This requirement applies to all economics majors effective with the 19992000 academic year.
College of Business 153
The B.A. Degree
The minimum requirement for a B.A. degree in economics is
30 credit hours of economics, including 15 credit hours of
core courses and 15 credit hours of electives.
Required Courses
ECON 201. Principles of Economics (Micro)
GECON 200. Introduction to Macroeconomics
ECON 331. Intermediate Microeconomic Theory
ECON 332. Intermediate Macroeconomic Theory
ECON 385. Econometrics
Economics electives (at least six credits must
be at the 400 level, not including
ECON 490 or ECON 499)
Credit
Hours
3
3
3
3
3
15
30
For a B.A. degree in economics, students must complete the
foreign language and philosophy requirements found on Page
33. Also, all students must complete the General Education
program described on Pages 55-64.
Typical Program for Majors
First Two Years
During the first two years, students should complete most of
the general education program and the following required
courses in economics:
ECON 201. Principles of Economics (Micro)
GECON 200. Introduction to Macroeconomics
Other required course work that should be completed
during the freshman or sophomore years includes:
COB 191. Business and Economic Statistics
COB 204. Computer Information Systems
CIS 104. Microcomputer Applications
Choose one of the following:
MATH 205. Introductory Calculus I
MATH 235. Analytic Geometry and Calculus
Third and Fourth Years
B.A. economics majors should complete ECON 331, Intermediate Microeconomic Theory and ECON 332, Intermediate
Macroeconomic Theory, by the end of their junior year. While
most majors will complete the 400 level requirements in economics during their senior year, students may take a 400-level
course during their junior year if the prerequisite for the course
has been met.
First Year
Credit
Fall Semester
Hours
ECON 201. Principles of Economics (Micro)
3
Choose one of the following:
3-4
MATH 205. Introductory Calculus I (three credits)
MATH 235. Analytic Geometry and
Calculus I (four credits)
General education courses, free electives and
9
B.A. degree requirements
15-16
First Year
Credit
Spring Semester
Hours
GECON 200. Introduction to Macroeconomics
3
CIS 104. Microcomputer Applications
1
General education courses, free electives
11
and B.A. degree requirements
15
Second Year
Credit
Fall Semester
Hours
COB 191. Business and Economic Statistics
3
COB 204. Computer Information Systems
2
Choose one of the following:
3
ECON 331. Intermediate Microeconomic Theory
ECON 332. Intermediate Macroeconomic Theory
General education courses, economics elective,
7
free electives and B.A. degree requirements
15
Second Year
Credit
Spring Semester
Hours
Choose one from the following:
3
ECON 331. Intermediate Microeconomic Theory
ECON 332. Intermediate Macroeconomic Theory
General education courses, economics elective,
9-12
free electives and special degree requirements
15
Third Year
Credit
Fall Semester
Hours
Choose one of the following (if not completed):
0-3
ECON 331. Intermediate Microeconomic Theory
ECON 332. Intermediate Macroeconomic Theory
ECON 385. Econometrics 0-3
Economics electives
3-6
General education courses, free electives and
3-12
B.A. degree requirements
15
Third Year
Credit
Spring Semester
Hours
Choose one of the following (if not completed):
0-3
ECON 331. Intermediate Microeconomic Theory
ECON 332. Intermediate Macroeconomic Theory
ECON 385. Econometrics (if not completed)
0-3
Economics electives
3-6
General education courses, free electives and
3-12
B.A. degree requirements
15
Fourth Year
Credit
Fall Semester
Hours
Economics electives (400 level)
3-6
General education courses, free electives and
9-12
B.A. degree requirements
15
Fourth Year
Credit
Spring Semester
Hours
Economics electives (400 level)
3-6
General education courses, free electives and
9-12
B.A. degree requirements
15
The B.S. Degree
The minimum requirement for a B.S. degree in economics is
30 credit hours of economics including 15 credit hours of
core courses and 15 credit hours of electives.
Required Courses
ECON 201. Principles of Economics (Micro)
GECON 200. Introduction to Macroeconomics
ECON 331. Intermediate Microeconomic Theory
ECON 332. Intermediate Macroeconomic Theory
ECON 385. Econometrics
Economics electives (at least six credits must be
At the 400 level, not including
ECON 490 or ECON 499)
Credit
Hours
3
3
3
3
3
15
30
154 James Madison University 2000-2001 Undergraduate Catalog
For a B.S. degree in economics, students must complete six
credit hours of math and an additional three to four credit
hours in either the social or natural sciences. Information on
these degree requirements is found on Page 33. Students must
also complete the general education program requirements
described on Pages 55-64.
Typical Program for Majors
First Two Years
During the first two years, students should complete most of
the general education program and the following required
courses in economics:
ECON 201. Principles of Economics (Micro)
GECON 200. Introduction to Macroeconomics
Other required course work that should be completed during
the freshman or sophomore years includes:
COB 191. Business and Economic Statistics
COB 204. Computer Information Systems
CIS 104. Microcomputer Applications
Choose one of the following:
MATH 205. Introductory Calculus I
MATH 235. Analytic Geometry and Calculus
Third and Fourth Years
B.S. economics majors should complete ECON 331, Intermediate Microeconomic Theory and ECON 332, Intermediate
Macroeconomic Theory, by the end of their junior year. While
most majors will complete the 400 level requirement in economics during their senior year, students may take a 400-level
course during their junior year if the prerequisite for the course
has been met.
First Year
Credit
Fall Semester
Hours
ECON 201. Principles of Economics (Micro)
3
Choose one of the following:
3-4
MATH 205. Introductory Calculus I (three credits)
MATH 235. Analytic Geometry and Calculus I
(four credits)
General education courses, free electives
9
and B.S. degree requirements
15
First Year
Credit
Spring Semester
Hours
GECON 200. Introduction to Macroeconomics
3
CIS 104. Microcomputer Applications
1
General education courses, free electives and B.S.
11
degree requirements
15
Second Year
Credit
Fall Semester
Hours
COB 191. Business and Economic Statistics
3
COB 204. Computer Information Systems
2
Choose one of the following:
3
ECON 331. Intermediate Microeconomic Theory
ECON 332. Intermediate Macroeconomic Theory
General education courses, economics elective,
7
free electives and B.S. degree requirements
15
Second Year
Credit
Spring Semester
Hours
Choose one from the following:
3
ECON 331. Intermediate Microeconomic Theory
ECON 332. Intermediate Macroeconomic Theory
General education courses, economics electives,
9-12
free electives and special degree requirements
15
Third Year
Credit
Fall Semester
Hours
Choose one of the following (if not completed):
3
ECON 331. Intermediate Microeconomic Theory
ECON 332. Intermediate Macroeconomic Theory
ECON 385. Econometrics
3
Economics electives
3-6
General education courses, free electives and
3-9
B.S. degree requirements
15
Third Year
Credit
Spring Semester
Hours
Choose one of the following (if not completed):
0-3
ECON 331. Intermediate Microeconomic Theory
ECON 332. Intermediate Macroeconomic Theory
Choose from the following:
ECON 385 Econometrics
0-3
Economics electives
3-6
General education courses, free electives and
0-9
B.S. degree requirements
15
Fourth Year
Credit
Fall Semester
Hours
Economics electives (400 level)
3-6
General education courses, free electives and
9-12
B.S. degree requirements
15
Fourth Year
Credit
Spring Semester
Hours
Economics electives (400 level)
3-6
General education courses, free electives and
9-12
B.S. degree requirements
15
B.B.A. Degree Program
The minimum requirement for a B.B.A. degree in economics is
30 credit hours of economics including 18 credit hours of core
courses and 12 credit hours of electives. B.B.A. students also complete the core business requirements outlined on Pages 142-143.
Credit
Required Courses
Hours
ECON 201. Principles of Economics (Micro)
3
GECON 200. Introduction to Macroeconomics
3
ECON 331. Intermediate Microeconomic Theory
3
ECON 332. Intermediate Macroeconomic Theory
3
ECON 345 Industrial Organization
3
ECON 385. Econometrics
3
Economics electives (at least three credits must be
12
at the 400 level, not including ECON 490 or ECON 499)
30
The economics major is required to conform to the structure of
the B.B.A. degree programs set forth on Page 142. The credit
hour requirements for each of the components are as follows:
B.B.A. core courses 1
Economics major requirements
Free electives 2
General education courses
Non-business electives 3
Credit Hours
44-45
24
3
41-44
4-8
120
1
Up to seven credit hours of core requirements in economics and calculus may
also be taken for general education credit. Students who take the general
education packages and courses recommended by the College of Business will
have only 38 credit hours of additional B.B.A. core requirements.
2
Any course offered by the university.
3
May include no more than one 200-level economics course in addition to ECON
201, GECON 200 and any other course(s) not offered by the College of Business.
College of Business 155
The B.B.A. degree in economics requires a minimum of
120 credit hours of undergraduate course work. Fifty percent of this work, 60 credit hours, must be taken outside
of the College of Business. In counting the 60 credit hours
of non-business courses, B.B.A students may include all
hours taken in general education (usually 41-44), up to a
total of nine hours in economics (GECON courses must
be counted as economics) and three hours of COB 191,
Business and Economic Statistics. The remaining hours
must be taken from any department outside the College of
Business. Students should carefully select these non-business electives to help them gain additional knowledge and
expertise for their careers and personal lives.
First Two Years
Students planning to major in economics must complete the
29- to 30-hour, lower-division B.B.A. core curriculum set forth
on Pages 144-145 prior to enrolling in upper-division core
courses, normally taken in the first semester of the junior year.
It is expected that the lower-division core curriculum will be
completed during the first two years of study along with all, or
most, of the university general education curriculum. Failing
to complete all lower-division core requirements on time will
delay enrollment in upper-division core and major courses until at least the second semester of the junior year.
Third and Fourth Years
Economics majors will follow the course schedule below to
complete the final two years of their program. It is possible to
deviate from this program but care must be taken to ensure
that all course prerequisites are met.
Third Year
Credit
Fall Semester
Hours
COB 300A. Integrated Functional Systems:
3
Management
COB 300B. Integrated Functional Systems: Finance
3
COB 300C. Integrated Functional Systems:
3
Operations
COB 300D. Integrated Functional Systems:
3
Marketing
Choose one of the following (if not completed):
3
ECON 331. Intermediate Microeconomic Theory
ECON 332. Intermediate Macroeconomic Theory
15
Third Year
Credit
Spring Semester
Hours
Choose one of the following (if not completed):
3
ECON 331. Intermediate Microeconomic Theory
ECON 332. Intermediate Macroeconomic Theory
ECON 345. Industrial Organization
Economics elective
3
General education or non-business electives
6
15
Fourth Year
Credit
Fall Semester
Hours
ECON 385. Econometrics
3
Economics elective (400 level)
3
Economics elective
3
General education or non-business electives
6
Fourth Year
Spring Semester
COB 487. Strategic Management
Economics elective
Free elective
General education and non-business electives
15
Credit
Hours
3
3
3
6
15
Concentrations
Concentration in Financial Economics
The minimum requirement for a B.A., B.S. or B.B.A. degree
in economics with a concentration in financial economics is
24 credit hours of required economics courses and 12 credit
hours of required finance courses (in addition to the other
requirements for these degrees described above).
Required Economics Courses
ECON 201. Principles of Economics (Micro)
GECON 200. Introduction to Macroeconomics
ECON 331. Intermediate Microeconomic Theory
ECON 332. Intermediate Macroeconomic Theory
ECON 372. International Finance
ECON 385. Econometrics
ECON 430. Monetary Theory and Policy
Economics elective (400 level, not including
ECON 490 or ECON 499) or
ECON 345. Industrial Organization
(B.B.A. majors only)
Required Finance Courses
FIN 345. Managerial Finance1
FIN 360. Money and Capital Markets
FIN 365. Intermediate Finance
FIN 380. Elemental and Derivative Securities
1
Credit
Hours
3
3
3
3
3
3
3
3
24
Credit
Hours
3
3
3
3
12
May be taken as a part of COB 300.
Concentration in International Economics
Students who elect a major in economics (B.S., B.A. or B.B.A.)
with a concentration in international economics are required
to complete the following courses:
Credit Hours
ECON 201. Principles of Economics (Micro)
3
GECON 200. Introduction to Macroeconomics
3
ECON 331. Intermediate Microeconomic Theory
3
ECON 332. Intermediate Macroeconomic Theory
3
ECON 370. International Trade
3
ECON/FIN 372. International Finance
3
ECON 385. Econometrics
3
Choose two of the following:
3
ECON 301. Economies in Transition
ECON 312. Comparative Economic Systems
ECON 365. Economic Development
Two 400 level economics electives
6
30
156 James Madison University 2000-2001 Undergraduate Catalog
In addition, students completing this course of study must have a
genuine international experience (such as an internship or semester
abroad) and must complete a foreign language through the civilization course, including all of the prerequisites for that course.
Concentration in Environmental and
Natural Resource Economics
Required courses
ECON 201. Principles of Microeconomics
GECON 200. Introduction to Macroeconomics
ECON 331. Intermediate Microeconomic Theory
ECON 332. Intermediate Macroeconomic Theory
ECON 305. Environmental Economics
ECON 340. Natural Resource Economics
ECON 385. Econometrics
One 200- or 300-level economics elective
One 400-level economics elective
ECON 490. Special Studies in Economics
Other required courses (pick one option)
Option A (for students with specific interests
in forests, fisheries and wildlife):
BIO 120. General Zoology
BIO 130. General Botany
BIO 351. Introduction to Ecology
Credit
Hours
3
3
3
3
3
3
3
3
3
3
4
Preparation for Graduate Study in
Economics
While not formal requirements, students intending to pursue
graduate work in economics are encouraged to select as many
of the following courses as possible:
ECON 431. Advanced Theory
Choose one of the following:
ECON 430. Monetary Policy
ECON 432. Stabilization Policy
ECON 484. Mathematical Economics
MATH 235-236-237. Analytic Geometry
and Calculus I-II-III
TSC 210. Introduction to Technical and
Scientific Communication
MATH 300. Linear Algebra
MATH 318. Introduction to Probability
Theory and Statistics
MATH 336. Elementary Differential Equations
PHIL 250. Introductory Logic
Credit Hours
3
3
3
12
3
3
3
3
3
Minors and Minor Requirements
4
3
41
Option B (for students with a more general interest in
both environmental and natural resource issues):
GEOG 210. Physical Geography and Lab
4
GEOG 240. Natural Resource Conservation
3
Choose one of the following:
2-3
GEOG 310B. Environmental Impact — Vegetation/
Wildlife
GEOL 310C. Environmental Impact — Hydrosphere
(water)
39-40
Concentration in Socioeconomics
In completing an economics major, the student chooses four
of the following:
Credit Hours
ECON 301. Economies in Transition
3
ECON 306. The Economics of Women and The Family
3
ECON 315. Economics of Industrial Relations
3
ECON 360. Labor Economics
3
ECON 365. Economic Development
3
ECON 382. Urban Economics
3
ECON 460. Human Resources
3
Credit Hours
Other required courses (choose four from the following):
GANTH 195. Cultural Anthropology
3
ANTH/SOCI 236. Race and Ethnic Relations
3
ANTH 345. Economic Anthropology
3
ANTH/SOCI/SOWK 348. Third World Societies
3
SOCI 302. Business in American Society
3
SOCI 337. Male and Female Sex Roles
3
SOCI 344. Sociology of Work and Industry
3
SOCI 345. Sociology of Occupations and Professions
3
SOCI 346. Leisure in Contemporary Society
3
Minor in Economics
The minimum requirement for a minor in economics is 18
credit hours in economics, including ECON 201, Principles
of Economics (Micro); GECON 200, Introduction to Macroeconomics, and at least six credit hours of either 300- or
400-level economics courses.
Credit by Examination
Credit in ECON 201, Principles of Economics (Micro) will be
granted to students who achieve a grade of 4 or 5 on the Advanced
Placement Test in Microeconomics administered by the Educational Testing Service. Credit in GECON 200, Introduction to Macroeconomics will be granted to students who achieve a grade of 4
or 5 on the Advanced Placement Test in Macroeconomics.
College of Business 157
Program of Finance and Business Law
Dr. Alfred J. Francfort, Director
Phone: (540) 568-3084
E-mail: [email protected]
Web: cob.jmu.edu/finance/
Professors
J. Albert, F. Damanpour, A. Francfort, A. Hamilton, H. Hobson, B. Marshall, D. Thomas
Associate Professors
M. Usry
Assistant Professors
J. Godbey, S. Whittier
Instructor
J. Frazier
Mission Statement
The Program of Finance and Business Law strives to prepare
students for decision-making roles in an increasingly technological and global environment.
Goals
To support its mission, the Program of Finance and Business
Law is committed to the following
§ Creating an educational environment that fosters an
intellectual curiosity about the functioning of
commerce and the facilitating role of finance and
business law.
§ Using an integrative instructional approach to provide
a quality comprehensive educational, cultural and
social experience for students.
§ Raising expectations and aspirations of students.
§ Providing a proper balance between challenge and
support in the education process.
§ Providing the larger university community with access
to the basic principles and applications of finance for
essential life cycle decisions through courses designed
for non-finance students and through innovative and
contemporary curriculums.
Career Opportunities
The finance major is designed to prepare students for careers in the financial management of industrial and commercial enterprises; commercial, retail and mortgage banking;
investment analysis and portfolio management; real estate;
insurance; finance positions in federal, state and local governments and graduate study.
Corporate Finance
§
§
§
§
Junior Analyst – Finance, Planning and Administration
Financial Analyst – Revenue
Financial Analyst – Capital Budgets
Manager, Capital Budgeting
§
§
§
§
Manager, Project Finance
Manager of Financial Planning for Subsidiaries
Manager, Financial Planning
Vice President of Finance
Portfolio Management
§
§
§
§
§
§
§
§
Securities Analyst – Common Stock
Securities Analyst – Private Placements
Direct Loan Analyst
Securities Analyst – Publicly Traded Bonds
Portfolio Analyst
Manager, Pension Fund Investments
Director, Investor Relations
Account Executive (Securities Broker)
Working Capital Management
§
§
§
General Credit Manager
Assistant Treasurer – Cash Control and Risk
Management
Senior Banking Analyst
Corporate Real Estate, Insurance and
Miscellaneous
§
§
§
§
§
Mortgage Analyst – Production
Mortgage Analyst – Closing
Director of Risk Management
Corporate Model Analyst
Consultant – Mergers and Acquisitions
Corporate Taxes
§
§
Manager, Income Tax Compliance
Director, Tax Department
General Accounting
§
§
§
§
Staff Assistant – Corporate Reporting
Staff Supervisor – Financial Reporting
General Auditor
Controller – Components and Materials Group
158 James Madison University 2000-2001 Undergraduate Catalog
Banking and Financial Institutions
§
§
§
§
Corporate Banking Officer
Lending Officer – European Corporate Banking
Marketing Officer – Metropolitan Banking
Vice President – Credit Policy (Financial Analysis
Department)
Co-curricular Activities and
Organizations
§
§
Third and Fourth Years
Finance majors will follow the course schedule below to complete the final two years of their program. It is possible to
deviate from this program, but care must be taken to ensure
that all course prerequisites are met.
Financial Management Association
Quantitative Finance Club
Major Requirements
The Program of Finance and Business Law offers programs
leading to the Bachelor of Business Administration degree in
finance and the B.S. degree in quantitative finance. As part of
the JMU assessment program, graduating seniors are expected to participate in assessment activities. Assessment information is used to assist the College of Business faculty in
modifying curricula.
Major in Finance (B.B.A. Degree)
The B.B.A. degree in finance requires a minimum of 120 credit
hours of undergraduate course work. Fifty percent of this work
or 60 credit hours, must be taken outside of the College of
Business. In counting the 60 credit hours of non-business
courses, students may include all hours taken in general education (usually 41-44), up to a total of nine hours in economics (GECON courses must be counted as economics) and
three hours of COB 191, Business and Economic Statistics.
The remaining hours, to bring the total to 60, must be taken
from any department outside the College of Business. Students should carefully select these non-business electives to
help them gain additional knowledge and expertise for their
careers and personal lives.
Required major courses provide all finance majors with an emphasis in financial management. Electives within the major permit students to obtain an additional emphasis. The finance major conforms to the general structure of the B.B.A. degree programs set forth on Pages 142-143. The credit-hour requirements
for each of the program components are as follows:
B.B.A. core courses 1
Finance major requirements
Free elective 2
General education courses
Non-business electives
1
First Two Years
Students planning to major in finance must complete the 29to 30-hour, lower-division B.B.A. core curriculum set forth on
Pages 144-145 prior to enrolling in upper-division core courses,
normally taken in the first semester of the junior year. It is
expected that the lower-division core curriculum will be completed during the first two years of study along with all, or
most, of the university general education curriculum. Failing
to complete all lower-division core requirements on time will
delay enrollment in upper-division core and major courses until at least the second semester of the junior year.
Credit
Hours
44-45
24
3
41-44
4-8
120
Up to seven hours of core requirements in economics and calculus may also be
taken for general education credit. Students who take the general education
packages and courses recommended by the College of Business will have only
38 credit hours of additional B.B.A. core requirements.
2
Any course offered by the university.
Junior Year
First Semester
COB 300A. Integrated Functional Systems:
Management
COB 300B. Integrated Functional Systems:
Finance
COB 300C. Integrated Functional Systems:
Operations
COB 300D. Integrated Functional Systems:
Marketing
FIN 360. Money and Capital Markets1
1
3
3
15
Credit
Hours
3
6
6
15
Credit
Hours
3
3
3
6
15
Finance major requirement.
Senior Year
Second Semester
COB 487. Strategic Management
FIN 488. Advanced Financial Policy 1
Finance or business law elective 1
General education or non-business electives
1
3
Finance major requirement.
Senior Year
First Semester
Finance elective 1
Finance or accounting elective 1
Free elective
General education or non-business electives
1
3
Finance major requirement.
Junior Year
Second Semester
FIN 365. Intermediate Finance 1
Finance electives 1
General education or non-business electives
1
Credit
Hours
3
Credit
Hours
3
3
3
6
15
Finance major requirement.
Minor in Finance
The College of Business offers a minor in finance that is designed to give business students fundamental knowledge and
skills required for financial careers. The program is open to
students in good academic standing from all majors and is
especially tailored to provide business majors with financial
theory, tools, skills and training. Entry into the program requires COB 241, Financial Accounting, and junior standing
College of Business 159
or permission of the head of the department. Because several
courses in the minor are undergraduate prerequisites for
graduate business courses, the minor will also facilitate entry
into graduate programs. A minor in finance requires students
to take 18 credit hours of finance courses (or courses crosslisted as finance courses).
Credit
Required Courses
Hours
Choose one of the following courses:
3
FIN 345. Managerial Finance
COB 300B. Integrated Functional Systems: Finance
FIN 360. Money and Capital Markets
3
FIN 365. Intermediate Corporate Finance
3
Finance electives
9
18
The nine credit hours of finance electives allow students completing a minor in finance to concentrate in a particular area
of finance. It is recommended that students majoring in accounting or economics take FIN 380, Elemental and Derivative Securities Analysis. Furthermore, three elective credit
hours could include (with permission) an upper-level accounting or economics course.
Major in Quantitative Finance
(B.S. Degree)
The B.S. degree in quantitative finance is designed to prepare
students for careers in financial engineering, structured finance, financial modeling, securitization, actuarial science,
financial analysis and portfolio management. The focus of this
program is on problem solving in the quantitative areas of
finance with an added emphasis on the application of complex securities to a variety of financial situations.
The quantitative finance program, which is an interdisciplinary
major with many courses co-listed with the math department, is
a highly structured program requiring minor fields in both mathematics and economics. Students electing this program should
consult with their major adviser as early as possible to identify
the appropriate course sequencing. The required courses for
the B.S. in quantitative finance are listed below.
Credit
Required courses
Hours
General education courses
41-44
COB 241. Financial Accounting
3
Finance Courses
30
FIN 345. Financial Management
FIN 360. Money and Capital Markets
FIN 365. Intermediate Finance
FIN 380. Elemental and Derivative Securities
FIN/MATH 395. Mathematical Finance
FIN/MATH 405. Securities Pricing
FIN 450. Financial Risk Management
FIN 480. Seminar in Financial Engineering
Choose two of the following:
FIN/MATH 328. Time Series Analysis
FIN/MATH 465. Seminar in Actuarial Science I
FIN/MATH 466. Seminar in Actuarial Science II
FIN/ECON 372. International Finance and Payments
FIN 455. International Finance
FIN 471. Advanced Topics in Investments
FIN 488. Advanced Financial Policy
BLAW 470. Financial Products: Regulation and
Protection
22
Mathematics Courses 1
MATH 236. Calculus II
MATH 237. Calculus III
MATH 248. Computer Methods in Engineering and
Science
MATH 238. Linear Algebra and Differential Equations.
MATH 318. Introduction to Probability and Statistics
MATH 387. Fourier Analysis and Partial
Differential Equations
15
Economics Courses 2
GECON 200. Introduction to Macroeconomics
ECON 331. Intermediate Microeconomic Theory
ECON 332. Intermediate Macroeconomic Theory
ECON 385. Econometrics or MATH 322. Applied Linear
Regression
One upper-level economics elective
Free electives
6-9
120
1 Majors should take General Education Cluster Three, Package A or D, with
MATH 235.
2 Majors should take General Education Cluster Four, Package B, with
GECON 200.
Transfer Credit
In general, all finance coursework must be completed at JMU.
Transfer credit for finance courses is awarded only in certain
circumstances. In no case will transfer credit be awarded for
more than two finance courses, and in no case will transfer
credit be awarded for FIN 488, Advanced Financial Policy.
Contact the program director for more information on transfer credit.
160 James Madison University 2000-2001 Undergraduate Catalog
Program of Hospitality and Tourism
Management
Dr. Reginald Foucar-Szocki, Director
Phone: (540) 568-3224
E-mail: [email protected]
Web: cobfaculty.jmu.edu/htmweb
Professors
R. Foucar-Szocki, R. Reid
Assistant Professors
R. Cereola, L. Wilborn
Adjunct Faculty
R. Halpern, R. Larson, S. Mangan, M. Ragon
Mission Statement
Career Opportunities
The Hospitality Program at James Madison University prides
itself on being a leading HTM/BBA program in the country. As
the first hospitality program to be accredited by both Accreditation Commission for Programs in Hospitality Administration (ACPHA) and AACSB- The International Association for
Management Education, it continuously strives to provide a
challenging and progressive course of study, which integrates
the major functional areas of business with the technological
and analytical skills required of hospitality professionals. The
program endeavors to foster close relationships with alumni,
employers and members of the business community, providing access to the cutting edge of hospitality and tourism management practices and education.
The Hospitality and Tourism fields also known as the megaindustry includes many career opportunities. It is
§ America’s largest services exporter (international
travelers spent over $80 billion in the United States).
§ Pleasure travel volume was 809 million person-trips
with business travel over 208 million trips in the
United States alone.
§ Total HTM employment in the United States of 15.5
million people.
§ HTM has a related payroll of $116 billion.
§ A total of $440 billion spent on HTM services.
§ HTM provides $64 billion in tax revenues for federal,
state and local governments.
Goals
§
§
§
§
§
§
To expose students to a rigorous academic and
experiential learning program, including a Supervisory
Internship prior to graduation.
To provide an intimate educational setting of small
classes, team learning experiences, and meaningful
personal contacts with faculty and industry professionals.
To promote the use and development of technology,
critical thinking and communication skills in
hospitality and tourism management.
To ensure that all HTM students have a meaningful
choice of job opportunities upon graduation.
To continue the refinement of curriculum with an
increased emphasis on technology and information
seeking skills.
To maintain a faculty of knowledgeable and respected
industry professionals, dedicated to continuous
improvement via internships, authorship, and
presentations at national and international industry
conferences.
Co-curricular Activities and
Organizations
Society of Hosteurs, open to all majors, is a student organization that provides both educational and social programs to
the HTM major. In addition, this group plans and coordinates
the annual trip to the International Hotel and Restaurant Show
each November in New York City.
The National Society of Minorities in Hospitality is a dynamic
student organization that explores the issues, challenges and
opportunities for minorities in the mega-industry.
Eta Sigma Delta is the international honor society for the megaindustry. Invitations to join are based on being in the top 20
percent via GPA of all HTM juniors and seniors.
B.B.A. in Hospitality and
Tourism Management
Hospitality and Tourism majors conform to the general structure of the B.B.A degree program. The B.B.A. degree in Hos-
College of Business 161
pitality and Tourism Management requires a minimum of 120
credit hours of undergraduate work. The credit hour requirement for each of the program components are as follows:
General education requirements
B.B.A lower-level core courses
B.B.A upper-level core courses
Hospitality and Tourism major requirements
Non-business electives
Credit Hours
41-44
23-30
15
24
4-8
120
Fifty percent of this work, 60 credit hours, must be taken
outside of the College of Business. In counting the 60 credit
hours of non-business courses, B.B.A. students may include
all hours taken in general education (usually 41-44), up to a
total of nine hours in economics (GECON courses must be
counted as economics), and three hours of COB 191, Business and Economic Statistics. The remaining hours must be
taken from any department outside the College of Business.
Students should carefully select these non-business electives
to help them gain additional knowledge and expertise for their
careers and personal lives.
Concentrations
As a result of Hospitality & Tourism Management being
such a broad field there are many areas of specialization.
Students majoring in HTM can choose to focus their studies
and obtain career-specific knowledge and skills by selecting
a depth concentration. Presently, concentrations are offered
in Food and Beverage Management; Lodging Management;
Tourism and Entertainment Management; and Special Events
and Meeting Planning.
Major Requirements
Credit
HTM Core Courses
Hours
HTM 100. Hospitality and Tourism Management
1
Seminar
HTM 250. Introduction to Hospitality and Tourism
3
Management
HTM 251. Internship Preperation
1
HTM 261. Internship required, no credit
0
HTM 270. Food Purchasing, Production and Control
3
HTM 271. Introduction to Food Service Management
1
HTM/MKTG 386. Hospitality and Services Marketing
3
HTM 425. Hospitality Industry Management
3
HTM 461. Supervisory Internship required, no credit
0
HTM 470. Advanced Food Serviced and Production
1
Management I
HTM 471. Advanced Food Services and Production
3
Management II
All HTM majors must complete the HTM core courses, with HTM
468 serving as the capstone course. In addition, students must
take 5 additional credits in HTM or other program approved
courses, depending on the concentration selected:
Credit Hours
Electives
HTM 298. Special Studies in Hospitality and
1-3
Tourism Management
HTM 330. Hotel Operations and Engineering
2
HTM 331. Hospitality Law
2
HTM 350. Travel and Tourism Management
HTM 371. Culinary Arts
HTM 431. Advanced Lodging
HTM 450. Special Events and Meeting Planning
HTM 451. Entertainment Management
HTM 473. Beverage Management
HTM 490. Special Studies in Hospitality and
Tourism Management
HTM 498. Special Topics
2
2
3
3
3
3
1-3
3
Typical Program for HTM Majors
First two years, exclusive of concentration, are the same
First Year
First Semester
GECON 200. Introduction to Macroeconomics
HTM 100. Hospitality and Tourism Management
Seminar
General education courses or non-business
Electives
First Year
Second Semester
HTM 250. Introduction to Hospitality and
Tourism Management
COB 191. Business and Economic Statistics
MATH 205. Calculus I
General education courses
Second Year
First Semester
COB 202. Interpersonal Skills
COB 241. Financial Accounting
COB 204. Computer Information Systems
ECON 201. Principles of Economics (Micro)
HTM 270. Food, Purchasing, Production
and Control
General education course or non-business
Electives
Credit
Hours
3
1
12
16
Credit
Hours
3
3
3
6
15
Credit
Hours
3
3
2
3
3
3
17
Second Year
Credit
Second Semester
Hours
COB 242. Managerial Accounting
3
COB 218. Legal Environment of Business
3
COB 291. Introduction to Management Science
3
HTM 260. Internship Preparation
1
HTM 271. Introduction to foodservice Management
1
General education courses
4
15
Second Year
Credit
Summer Semester
Hours
HTM 261. Internship
0
Concentrations
Food and Be
v erage Specialization
Bev
The food and beverage management concentration is designed
for HTM majors who wish a more in-depth review of the role
of gastronomy in the mega-industry. This concentration will
focus on the application of problem solving skills to all eating
establishments.
162 James Madison University 2000-2001 Undergraduate Catalog
Third Year
Credit
First Semester
Hours
COB 300A. Integrated Functional Systems: Management 3
COB 300B. Integrated Functional Systems: Finance
3
COB 300C. Integrated Functional Systems: Operations
3
COB 300D. Integrated Functional Systems: Marketing
3
12
Third Year
Credit
Second Semester
Hours
HTM/MKTG 386. Hospitality and Services
3
Marketing
HTM 371. Culinary Arts
2
General education courses or non-business
9
electives
14
Third Year
Credit
Summer Semester
Hours
HTM 461. Supervisory Internship
0
Fourth Year
Credit
First Semester
Hours
HTM 470. Advanced Foodservice & Production
Management Part I
1
HTM 425. Hospitality Industry Management
3
General education courses or non-business
9
electives
13
Fourth Year
Credit
Second Semester
Hours
COB 487. Business Policy
3
HTM 471. Advanced Foodservice & Production
Management Part II
3
HTM 473. Beverage Management
3
General education courses or non-business
6
Electives
15
Lodg
ing Management
Lodging
The lodging management concentration is designed for HTM
majors who wish a more in-depth review of the role of the functional areas of front and back of the house in lodging establishments. This concentration will focus on the application of problem solving skills to all types of establishments including bed
and breakfasts, limited service, and full service properties.
Third Year
Credit
First Semester
Hours
COB 300A. Integrated Functional Systems: Management 3
COB 300B. Integrated Functional Systems: Finance
3
COB 300C. Integrated Functional Systems: Operations
3
COB 300D. Integrated Functional Systems: Marketing
3
HTM 330. Hotel Operations and Engineering
2
14
Third Year
Credit
Second Semester
Hours
HTM 386. Hospitality and Service Marketing
3
General education courses or non-business electives
9
12
Third Year
Credit
Summer Semester
Hours
HTM 461. Supervisory Internship
0
Fourth Year
Credit
First Semester
Hours
HTM 470. Advanced Foodservice & Production
1
Management Part I
HTM 425. Hospitality Industry Management
3
General education courses or non-business electives
9
13
Fourth Year
Credit
Second Semester
Hours
COB 487. Business Policy
3
HTM 471. Advanced Foodservice and Production
3
Management Part II
HTM 431. Advanced Lodging
3
General education courses or non-elective electives
6
15
Specialization in Tourism
and Entertainment
The tourism and entertainment concentration is designed for
HTM majors who wish a more in-depth review of the role of
the economic. This concentration will focus on the application of problem solving skills to all eating establishments.
Third Year
Credit
First Semester
Hours
COB 300A. Integrated Functional Systems: Management 3
COB 300B. Integrated Functional Systems: Finance
3
COB 300C. Integrated Functional Systems: Operations
3
COB 300D. Integrated Functional Systems: Marketing
3
HTM 350. Tourism Management and Marketing
2
14
Third Year
Credit
Second Semester
Hours
HTM 386. Hospitality and Service Marketing
3
HTM 451. Entertainment Management
3
General education courses or non-business electives
9
15
Third Year
Credit
Summer Semester
Hours
HTM 461. Supervisory Internship
0
Fourth Year
Credit
First Semester
Hours
HTM 470. Advanced Foodservice & Production
1
Management Part I
HTM 425. Hospitality Industry Management
3
General education courses or non-business electives
9
13
Fourth Year
Credit
Second Semester
Hours
COB 487. Business Policy
3
HTM 471. Advanced Foodservice and Production
3
Management Part II
General education courses or non-elective electives
6
12
Specialization in Special Events and
Meeting Planning
Third Year
Credit
First Semester
Hours
COB 300A. Integrated Functional Systems: Management 3
COB 300B. Integrated Functional Systems: Finance
3
COB 300C. Integrated Functional Systems: Operations
3
COB 300D. Integrated Functional Systems: Marketing
3
HTM 350. Tourism Management and Marketing
2
14
Third Year
Credit
Second Semester
Hours
HTM 386. Hospitality and Service Marketing
3
General education courses or non-business electives
9
12
Third Year
Credit
Summer Semester
Hours
HTM 461. Supervisory Internship
0
College of Business 163
Fourth Year
Credit
First Semester
Hours
HTM 470. Advanced Foodservice & Production
3
Management Part I
HTM 425. Hospitality Industry Management
3
HTM 450. Special Events and Meeting Planning
3
General education courses or non-business electives
9
16
Fourth Year
Credit
Second Semester
Hours
COB 487. Business Policy
3
HTM 471. Advanced Foodservice and Production
3
Management Part II
General education courses or non-elective electives
6
12
Program of International Business
Professors
F. Damanpour, R. Horn, D. Street
Associate Professors
J. Al-Khatib, S. Elwood, R. Jerome, M. Rosser, M. Usry, M. White
Mission Statement
Career Opportunities
The mission of the International Business Program is to prepare
students for professional and leadership roles in the increasingly international, technological and competitive business environment by offering a high quality, nationally recognized, student focused and future-oriented educational experience.
§
Goals
§
§
§
§
§
§
Factual and conceptual knowledge: students should
possess cultural understanding (general and for a
specific region of the world); proficiency in a second
language; a solid foundation in the international
implications for the traditional business disciplines
(accounting, finance, marketing and management) as
well as economics.
Problem solving skills: students must demonstrate the
ability to engage in critical thinking by analyzing,
summarizing and synthesizing qualitative and
quantitative data and by then developing business
issue interpretations of the findings. They also must
demonstrate the ability to make decisions in situational
contexts requiring the consideration of alternatives
and making a commitment to a particular course of
action.
Communications skills: students must demonstrate
good writing and speaking skills, the ability to
comprehend what they read and hear, and the ability
to work in small groups.
Experiential learning opportunities: Students must
integrate classroom study with practical work
experience, curricular or co-curricular activities that
allow for the practical application of skills and
concepts learned in the classroom. Students must
spend the equivalent of a semester outside of the
United States in another country.
Use of information technology: students will utilize
information systems and use information technology
across the curriculum to improve business performance and deliver greater value to customers.
§
§
§
§
§
Consumer marketing and business-to-business
marketing, including sales, consumer relations and
market analysis
Consulting, including management analysis, strategic
planning, expansion overseas, market entry strategies
Marketing research, including database management
and account analysis.
Corporate finance, financial analyst, project
management, junior analyst-finance, planning and
administration
Working capital management, credit manager, assistant
treasurer — funds flow and risk management
Banking and financial institutions, lending officer and
marketing officer.
Foreign commercial service officer in the U.S.
Department of Commerce
Co-curricular Activities and
Organizations
§
§
§
International Business Club. This student club is open
to all JMU students. It sponsors speakers, informational sessions and social events.
Epsilon Chi Omicron. This organization, founded in
1987 at JMU, is the international honor society for
international business. The purpose of the
organization is to encourage and recognize scholarly
achievement. Membership requires an outsanding
academic record while at JMU.
Madison Marketing Association. This student club is
affiliated with the American Marketing Association, a
national market association for marketing professionals, faculty and students. MMA is open to all JMU
students; however, 90 percent of members are
marketing majors or minors. MMA is comprehensive
with its marketing programming and offers students
information and activities in direct marketing, retailing
and marketing management.
164 James Madison University 2000-2001 Undergraduate Catalog
§
§
Pi Sigma Epsilon. This is a professional fraternity,
which focuses on programming and extra-curricular
experiences in sales and sales management.
Financial Management Association. FMA is an
organization designed for those interested in pursuing
a career in the financial arena.
Major Requirements
The B.B.A degree in international business requires a minimum of 120 credit hours of undergraduate work. Fifty percent of this work, 60 credit hours, must be taken outside of
the College of Business. In counting the 60 credit hours of
nonbusiness courses, B.B.A. students may include all hours
taken in general education (usually 41-44), up to a total of
nine hours in economics (GECON courses must be counted
as economics) and three hours of COB 191, Business and
Economic Statistics. The remaining hours, to bring the total
to 60, must be taken from any department outside the College
of Business. Students should carefully select these non-business electives to help them gain additional knowledge and
expertise for their careers and personal lives.
B.B.A. core courses
International business major requirements
Nonbusiness major requirements
General education courses2
1
Credit Hours
42
24
15
41-44
122-125
1
Students are required to spend the equivalent of a semester abroad. See the
next page for more details.
2
Students are encouraged to choose general education courses having a foreign
or international content. The program office has a list of these courses.
Students planning to major in international business must
complete the 30- to 31-hour, lower-division B.B.A. curriculum set forth on Pages 142-143 prior to enrolling in upperdivision core courses, normally taken in the first semester of
the junior year. It is expected that lower-division core curriculum will be completed during the first two years of study
along with all, or most, of the university general education
curriculum. Failing to complete all lower-division core requirements on time will delay enrollment in upper-division
core and major courses until at least the second semester of
the junior year.
The foreign language requirements of the major begin at the
advanced level. Consequently, students with little or no foreign language training must use elective credits to obtain proficiency through the intermediate level.
Because of the program’s interdisciplinary character and the
requirement to spend the equivalent of a semester abroad,
(absolute minimum of seven (7) weeks outside of the U.S.)
students majoring in international business must carefully plan
their individual course work with their academic adviser. The
semester abroad requirement may be met by participation in
a study abroad or exchange program, international work experience or internship. All of the options will require some
degree of proficiency in a second language. Approval of the
director must be secured for each student’s international experience. (This requirement is waived for international students studying at JMU.) Please see the International Business
webpage at http://cob.jmu.edu/ibus/ or come by the director’s
office (Zane Showker 435) for the approval form.
International business majors must select a world region on
which to concentrate which coincides with their selected language. For example, an international business major who selects French as his/her second language could choose Europe, Africa or Asia as his/her world region. Also, a student
who selects Spanish as his/her second language could select
either Europe or the Americas. The four world regions are
Africa/Middle East, Americas, Asia and Europe.
As part of the JMU assessment program, graduating seniors
are required to participate in assessment activities. Assessment information is used to assist the COB faculty in modifying curricula.
Typical Program for Majors
International Business
(B.B.A. Degree)
First Year
First Semester
ECON 201. Principles of Economics (Micro)
MATH 205 or 235. Calculus1
General education courses
Credit
Hours
3
3-4
9
15-16
1
May be satisfied by taking General Education Cluster Three, Package A, D or
F, with MATH 205 or 235.
First Year
Second Semester
COB 191. Business and Economic Statistics
COB 204. Computer Information Systems
GECON 200. Introduction to Macroeconomics 1
General education courses
1
Credit
Hours
3
3
3
7
16
May be satisfied by taking GeneralEducation Cluster Four with GECON 200.
Second Year
First Semester
COB 202. Interpersonal Skills
COB 241. Financial Accounting
One 300-level GEOG course 1
One 300-level POSC course 1
General education course
Credit
Hours
3
3
3
3
3
15
1
International Business major requirement. Students must choose a 300-level
geography and political science course which is directly related to their foreign
language and chosen world region.
Second Year
Second Semester
Credit Hours
COB 218. Legal Environment of Business
3
COB 242. Managerial Accounting
3
COB 291. Introduction to Management Science
3
ECON 270. International Economics1
3
General education course
3
15
1
International Business major requirement. Students with a Finance
concentration must take ECON 370 (International Trade and Trade Policies) in
place of ECON 270.
College of Business 165
Third Year
First Semester
COB 300A. Integrated Functional Systems:
Management
COB 300B. Integrated Functional Systems:
Finance
COB 300C. Integrated Functional Systems:
Operations
COB 300D. Integrated Functional Systems:
Marketing
Foreign language (300) conversation and
composition course 1
Credit
Hours
3
3
3
3
1
3
15
1
International business major requirements.
Third Year
Second Semester 1
Foreign language (307-308) civilization course 2
General education courses
1
2
Credit
Hours
3
12
15
To be taken abroad, if possible.
International business major requirements.
Fourth Year
First Semester
ACTG 483. International Accounting and
Financial Reporting 1
MGT 410. International Management 1
MKTG 460. Global Market Analysis 1
International Business approved elective 2
General education course
Fourth Year
Credit
Second Semester
Hours
3
BLAW 497. Legal Aspects of International Business 1
COB 487. Strategic Management
3
Either MKTG 385. Buyer Behavior OR MKTG 470.
Strategic Internet Marketing
3
Foreign language (330) business course 1
3
3
International Business approved elective 2
15
Credit
Hours
3
3
3
3
3
15
1
International business major requirements.
See approved list on the webpage or posted on the program bulletin board,
outside 436 Showker Hall.
2
International business major requirements.
See approved list on the webpage or posted on the program bulletin board,
outside 436 Showker Hall.
2
Finance Concentration
Fourth Year
First Semester
ACTG 483. International Accounting and
Financial Reporting 1
ECON 372. International Finance and Payments1
MGT 410. International Management 1
Finance elective2
General education course
1
International business major requirements.
See approved list on the webpage or posted on the program bulletin board,
outside 436 Showker Hall.
2
Concentrations in International
Business – Marketing and Finance
Students in international business may choose to concentrate
in either marketing or finance. The concentrations are provided below:
Marketing Concentration
Fourth Year
First Semester
MGT 410. International Management 1
MKTG 382. Market Database Development 1
MKTG 460. Global Market Analysis 1
International Business approved elective 2
General education course
1
Credit
Hours
3
3
3
3
3
15
International business major requirements.
See approved list on the webpage or posted on the program bulletin board,
outside 436 Showker Hall.
2
3
3
3
3
15
1 International business major requirements.
2 Choose any Finance elective for which you have the required prerequisites.
Fourth Year
Credit
Second Semester
Hours
BLAW 497. Legal Aspects of International Business 1
3
COB 487. Strategic Management
3
FIN 455. International Financial Management 1
3
3
Foreign language (330) business course 1
International Business approved elective 2
3
15
1
International business major requirements.
See approved list on the webpage or posted on the program bulletin board,
outside 436 Showker Hall.
2
Fourth Year
Credit
Second Semester
Hours
BLAW 497. Legal Aspects of International Business 1
3
COB 487. Strategic Management
3
FIN 455. International Financial Management 1
3
3
Foreign language (330) business course 1
International Business approved elective 2
3
15
Credit
Hours
3
166 James Madison University 2000-2001 Undergraduate Catalog
Program of Management
Dr. Philip B. DuBose, Director
Phone: (540) 568-3235
E-mail: [email protected]
Web: www.jmu.edu/management/
Professors
P. DuBose, D. Gallagher, C. Pringle
Associate Professors
M. White, K. Zimmerman
Assistant Professors
P. Bierly, L. Bowes-Sperry, B. Clemens, J. Coombs, P. Daly, S. deJanasz, S. Gallagher, D. Kaplan, T. Tudor
Instructors
K. Dowd, B. Schneider
Mission Statement
§
The mission of the Management Program is to provide nationally-competitive undergraduate and graduate education
in the study of management. The program prepares its majors for entry-level jobs, and for eventual positions in middlelevel and upper-level management, as well as for high-quality
graduate programs. In addition, the program provides general management education to all students in the College of
Business, and to students in a wide variety of programs across
the university.
§
Goals
The overall goals of the Management Program are
§ To prepare the graduates of our major for a wide
variety of management careers and leadership roles.
§ To provide instruction relating to the study and
practice of management to all undergraduate and
graduate students in the College of Business, and a
wide range of majors throughout JMU.
Objectiv
es
Objectives
The specific objectives of the Management Program are
§ To provide a basic understanding of how to apply key
managerial concepts and theories in the contemporary
work environment.
§ To develop human relations/interpersonal skills.
§ To develop an understanding of how group dynamics
affect individual and group behavior.
§ To understand how to integrate the functional areas of
an organization.
§ To further develop and refine oral communications
skills through group presentations.
§ To further develop and refine written communications
skills through report writing.
§ To strengthen individual decision-making skills.
§ To provide an understanding and appreciation of the
human resource policies and procedures used by
organizations and managers.
To increase knowledge of current developments in the
field of human resource management.
To enhance skills in working with others in small
groups to arrive at business decisions.
Career Opportunities
§
§
§
§
§
§
§
§
§
Management Trainee
Customer Service Representative
Account Executive
Human Resources Generalist
Sales Representative
Operations Manager
Distribution Manager
Labor Relations Manager
Small Business Owner
Co-curricular Activities and
Organizations
Student Society for Human Resource Management (SHRM)
Major Requirements
The B.B.A. degree in Management requires a minimum of
120 credit hours of undergraduate work. Fifty percent of this
work, 60 credit hours, must be taken outside of the College
of Business. In counting the 60 credit hours of non-business
courses, B.B.A. students may include all hours taken in general education (usually 41-44), up to a total of nine hours in
economics (GECON courses must be counted as economics), and three hours of COB 191, Business and Economics
Statistics. The remaining hours, to bring the total to 60, must
be taken from any department outside the College of Business. Students should carefully select these non-business electives to help them gain additional knowledge and expertise
for their careers and personal lives. The credit hour requirements for each of the program components are as follows:
College of Business 167
General education requirements
B.B.A lower-level core courses
B.B.A. upper-level core courses
Management major requirements
Non-business electives
Credit Hours
40-43
30
15
24
8-11
120
First Two Years
Students planning to major in management must complete the
29 to 30 hour, lower-division B.B.A core curriculum set forth
on Pages 142-143 prior to enrolling in upper-division core
courses normally taken in the first semester of the junior year.
It is expected that the lower-division core curriculum will be
completed during the first two years of study along with all, or
most, of the university general education curriculum. Failing
to complete all the lower-division core requirements on time
will delay enrollment in upper-division core and major courses
until at least the second semester of the junior year.
Students wishing to pursue a degree in management may
select from the following three options:
General Management Major
Human Resource Management Concentration
Technology, Innovation, and Entrepreneurship
Concentration.
All management majors will take the three required
management core courses - MGT 365, Human Resource
Management, MGT 372, Entrepreneurship, and MGT 410,
International Management. The remaining five management
courses will depend upon which of the above three options
the student selects. The requirements for each of the three
options will be delineated in the following sections.
General Management Maj
or
Major
The general management major is designed for students who
prefer to remain broad-based in their selection of courses.
This major offers the student the flexibility and opportunity
to fashion an academic program based upon career interests
and future plans. The general management major consists of
the eight courses shown below.
Course
MGT 365 Human Resource Management
MGT 372 Entrepreneurship
MGT 410 International Management
MGT 420 Management of Technology
MGT 480 Organization Theory
3 400-level Electives
Credit
Hours
3
3
3
3
3
9
24
Human Resource Management Concentration
The concentration in human resource management is designed for the management major who desires to concentrate
in the human resource aspects of work force recruitment and
utilization. This concentration focuses on the development
of knowledge and problem-solving skills within the component areas of human resource management. The human resource management concentration consists of the eight
courses shown below.
Course
MGT 365 Human Resource Management
MGT 372 Entrepreneurship
MGT 410 International Management
Credit
Hours
3
3
3
Select five of the following courses:
MGT 460 Government Regulations and
Human Resource Mgt
MGT 462 Compensation and Benefits
MGT 463 Labor Relations
MGT 464 Industrial Psychology
MGT 465 Senior Seminar in Personnel
MGT 466 Employee Training and Development
MGT 467 Human Resource Planning and Strategy
MGT 468 Employee Selection
MGT 495 Human Resources Internship
3
3
3
3
3
3
3
3
3
24
Technolog
y, Inno
vation, and Entrepreneurship
echnology
Innovation,
Concentration
The concentration in Technology, Innovation, and Entrepreneurship is intended to prepare students for entrepreneuriallyoriented careers. The educational approach will be broadbased and designed for students who seek careers in small
businesses, as well as those who aspire to be intrapreneurs in
corporate settings. The concentration will provide the theoretical framework and practical skills required for entrepreneurial success in organizations of all sizes. The technology,
innovation, and entrepreneurship concentration will consist
of the eight courses shown below.
Course
MGT 365 Human Resource Management
MGT 372 Entrepreneurship
MGT 410 International Management
MGT 420 Management of Technology
MGT 425 Project Management
MGT 450 Management and Creativity
MGT 480 Organization Theory
MGT/OM/CISAT Elective
Credit
Hours
3
3
3
3
3
3
3
3
24
Typical Program for
Management Majors and
Concentrations
General Management Major
Third Year
Credit
First Semester
Hours
COB 300A. Integrated Functional Systems:
3
Management
COB 300B. Integrated Functional Systems: Finance
3
COB 300C. Integrated Functional Systems:
3
Operations
COB 300D. Integrated Functional Systems:
3
Marketing
General education or non-business elective
3
15
Third Year
Credit
Second Semester
Hours
MGT 365. Human Resource Management
3
MGT 372. Entrepreneurship
3
MGT 410. International Management
3
General education or non-business electives
6
15
168 James Madison University 2000-2001 Undergraduate Catalog
Fourth Year
First Semester
Management Electives ( 400-level)
General education or non-business elective
Fourth Year
Second Semester
COB 487. Strategic Management
Management Electives ( 400-level)
General education or non-business electives
Credit
Hours
9
6
15
Credit
Hours
3
6
6
15
Human Resource Management
Concentration
Third Year
First Semester
COB 300A. Integrated Functional Systems:
Management
COB 300B. Integrated Functional Systems: Finance
COB 300C. Integrated Functional Systems:
Operations
COB 300D. Integrated Functional Systems:
Marketing
General Education or non-business electives
Third Year
Second Semester
MGT 365. Human Resource Management
MGT 372. Entrepreneurship
MGT 410. International Management
General education or non-business electives
Fourth Year
First Semester
HR electives
General education or non-business electives
Fourth Year
Second Semester
COB 487. Strategic Management
HR electives
General education or non-business electives
Credit
Hours
3
3
3
Technology, Innovation, and
Entrepreneurship Concentration
Third Year
First Semester
COB 300A, Integrated Functional Systems:
Management
COB 300B, Integrated Functional Systems: Finance
COB 300C, Integrated Functional Systems:
Operations
COB 300D, Integrated Functional Systems
Marketing
General education or non-business elective
Third Year
Second Semester
Management 365 Human Resource Management
Management 372 Entrepreneurship
Management 410 International Management
General education or non-business elective
3
3
15
Credit
Hours
3
3
3
6
15
Credit
Hours
9
6
15
Credit
Hours
3
6
6
15
Fourth Year
First Semester
MGT 420 Management of Technology
MGT 425 Project Management
MGT 480 Organization Theory
General education or non-business elective
Fourth Year
Second Semester
COB 487 Strategic Management
MGT 450 Creativity
MGT/OM/CISAT elective
General education or non-business elective
Credit
Hours
3
3
3
3
3
15
Credit
Hours
3
3
3
6
15
Credit
Hours
3
3
3
6
15
Credit
Hours
3
3
3
6
15
College of Business 169
Program of Marketing
Dr. Claire P. Bolfing, Director
Phone: (540) 568-3225
E-mail: [email protected]
Web: cob.jmu.edu/marketing/
Professors
K. Bahn, T. Bertsch, C. Bolfing, R. Reid, H. Teer, K. Williamson
Associate Professors
J. Al-Khatib, C. Claiborne, R. Shelton, N. Wright, G. Wynn
Assistant Professors
J. Guthrie, , V. Larsen, A. Stanton
Instructors
R. McMillen, C. Snyder, M. Yankey
Adjunct Faculty
M. Baier, C. Dix, C. Hartman
Mission Statement
The Marketing Program prepares students to assume professional and leadership roles in the rapidly changing, technically-oriented and competitive world of marketing. Students
gain competence through course work and experiences in
general education, the College of Business core curriculum,
foundation courses within the marketing curriculum and elective courses. Students majoring in marketing are introduced
to the marketing management process, which is a systematic
review of the principal activities required to understand (1)
the context in which products and services must be marketed,
(2) customer needs, (3) strategic options, (4) marketing
program development and (5) evaluation of marketing effectiveness. All courses and educational experiences focus on
developing competence in five areas: factual and conceptual
knowledge, problem solving skills, communications skills,
experiential learning and use of information technology. Students will be prepared to enter corporate or small business
environments with highly valued skills and an understanding
of the need for continuous learning.
Goals
§
§
To deliver a solid foundation of the concepts and
theories of the marketing discipline, including
coverage of the market environment; strategic market
planning, implementation and evaluation; marketing
research; buyer behavior and market segmentation
and development of marketing mixes.
To engage students in critical thinking processes,
requiring in-depth analysis of qualitative and
quantitative market data and development of subsequent marketing strategies based on this analysis.
§
§
§
§
§
To enable students to evaluate marketing program
alternatives and commit to a course of action, using
financial, organizational, environmental and ethical
criteria as bases for decision-making.
To teach students to use a variety of information
technology tools and techniques to improve marketing
and overall business performance and deliver greater
value to customers.
To facilitate students’ continuing development of
verbal, written and listening communication skills.
To help students develop critical marketing-based
interpersonal skills, such as group-based negotiation,
consensus building, delegation and performance
evaluation.
To integrate classroom study with exposure to industry
practices throughout the marketing curriculum and
ensure marketing students access to experiential
learning opportunities in all marketing career tracks.
Career Opportunities
§
§
§
§
§
§
In retailing-store management, merchandise buying
and analysis, graphics design and visual merchandising.
In consumer marketing and business-to-business
marketing – sales, consumer relations and market
analysis.
In communications – advertising account management, direct marketing account management,
technical writing, copywriting, media buying and sales.
In consulting – data analysis and sales.
In marketing research – database modeling, database
management and account analysis, and project
management.
In banking and services marketing – branch
management and project management.
170 James Madison University 2000-2001 Undergraduate Catalog
Co-curricular Activities and
Organizations
§
§
§
§
§
Madison Marketing Association. This student club is
affiliated with the American Marketing Association, a
national marketing association for marketing
professionals, faculty and students. MMA is open to all
JMU students. MMA is comprehensive with its
marketing programming and offers students information and activities in direct marketing, retailing and
marketing management.
Pi Sigma Epsilon. PSE is a professional fraternity,
which focuses on programming and extra-curricular
experiences in sales and sales management.
The American Advertising Federation student chapter.
This nationally affiliated club is open to all JMU
students who wish more experience and information
about careers in advertising. The club is housed in the
School of Media Arts and Design.
Mu Kappa Tau. This is an honorary marketing
fraternity for students with high scholastic records.
Admission is by invitation only. The club invites
speakers and engages in joint programming with other
JMU student organizations.
Retail Executive Advisory Council. Several students
interested in retailing as a career are invited to attend
and participate in this advisory council composed of
upper-level managers and recruiters of direct
marketing and retailing firms and associations.
Major Requirements
Marketing majors conform to the general structure of the
B.B.A. degree program. The B.B.A. degree in marketing requires a minimum of 120 credit hours of undergraduate
course work. The credit hour requirements for each of the
program components are as follows:
General education requirements
B.B.A. lower-level core courses
B.B.A. upper-level core courses
Marketing major requirements 1
Non-business electives
Credit
Hours
41-44
23-30
15
24
7-9
120
1
Marketing and other approved courses are identified in the following program
outlines with a (1).
Fifty percent of this work, or 60 credit hours, must be taken
outside of the College of Business. In counting the 60 credit
hours of non-business courses, B.B.A. students may include
all hours taken in general education (usually 41-44), up to a
total of nine hours in economics (GECON courses must be
counted as economics), and three hours of COB 191, Business and Economics Statistics. The remaining hours, to bring
the total to 60 must be taken from any department outside the
College of Business. Students should carefully select these nonbusiness electives to help them gain additional knowledge and
expertise for their careers and personal lives.
First Two Years
Students planning to major in marketing must complete the
29 to 30 hour, lower-division B.B.A. core curriculum set forth
on Pages 144-145 prior to enrolling in upper-division core
courses, normally taken in the first semester of the junior year.
It is expected that the lower-division core curriculum will be
completed during the first two years of study along with all, or
most, of the university general education curriculum. Failing
to complete all lower-division core requirements on time will
delay enrollment in upper-division core and major courses until at least the second semester of the junior year. Marketing
and other approved courses are identified in the following program outlines with a (1).
Third and Fourth Years
Students majoring in marketing must take a minimum of 24
credit hours of marketing program courses or approved courses
from other programs. The 24 credit hours will consist of marketing core courses and marketing electives. Marketing majors commit to a course of study by selecting one of the following marketing concentrations:
Business Marketing
Market Information Systems
Retail Systems Management
Credit
Core Courses
Hours
MKTG 382. Market Database Development
3
MKTG 385. Buyer Behavior
3
MKTG 484. Integrated Marketing Communications
3
MKTG 485. Marketing Management
3
All marketing majors must take all marketing core courses,
with MKTG 485 serving as the capstone course (the final course
in the marketing program). Students must take 4 additional
marketing or other program approved courses, depending on
the concentration selected. The following marketing electives
are offered:
Credit
Electives
Hours
MKTG 386. Hospitality and Ser Marketing
3
MKTG 388. Retail Marketing
3
MKTG 391. Fundamentals of Merchandising
3
MKTG 392. Analysis of Merchandise
3
MKTG 394. Merchandising Buying
3
MKTG 405. Survey Research
3
MKTG 420. Database Marketing
3
MKTG 430. Sales Management and Personal Selling
3
MKTG 450. Business Marketing
3
MKTG 460. Global Marketing
3
MKTG 470. Strategic Internet Marketing
3
MKTG 480. Product Development and Management
3
MKTG 490. Special Studies in Marketing
3
MKTG 494. Marketing Internship
3
Transfer Credit Policy
The marketing program will accept no more than two courses
for transfer credit toward the major. In addition to this general College of Business policy, there are restrictions on which
courses will be accepted for transfer credit, depending on the
selected concentration. All marketing core courses must be
College of Business 171
taken at JMU. Students concentrating in Business Marketing
also must take these courses at JMU:
§ MKTG 450. Business Marketing
§ MKTG 480. Product Development and Management
Students concentrating in Market Information Systems also
must take these courses at JMU:
§ MKTG 405. Survey Research
§ MKTG 420. Database Marketing
Students concentrating in Retail Systems Management also
must take these courses at JMU:
§ MKTG 388. Retail Marketing
§ MKTG 391. Fundamentals of Merchandising
Typical Program for Majors
Concentrations
Business Marketing
The business marketing concentration is designed for marketing majors who wish a more in-depth review of the issues
facing businesses that market products and services to other
businesses and organizations. This concentration will focus
on the development of knowledge and problem-solving skills
relating to business segmentation and buying processes, product development and direct selling and sales management.
Third Year
First Semester
COB 300A. Integrated Functional Systems:
Management
COB 300B. Integrated Functional Systems:
Finance
COB 300C. Integrated Functional Systems:
Operations
COB 300D. Integrated Functional Systems:
Marketing
General education courses or non-business
electives
Third Year
Second Semester
MKTG 382. Market Database Development 1
MKTG 385. Buyer Behavior 1
MKTG 430. Sales Management and Personal
Selling 1
Free elective
Non-business elective
Fourth Year
First Semester
MKTG 450. Business Marketing 1
MKTG 480. Product Development and Personal
Selling 1
MKTG 484. Integrated Marketing
Communications 1
Marketing elective 1
General education or non-business elective
Credit
Hours
3
3
3
3
3
15
Credit
Hours
3
3
3
3
3
15
Credit
Hours
3
3
3
3
3
15
Fourth Year
Second Semester
COB 487. Business Policy
MKTG 485. Marketing Management 1
General education or non-business electives
Credit
Hours
3
3
9
15
Market Inf
ormation Systems
Information
The market information systems concentration is designed
for marketing majors who wish a more in-depth study of the
issues relating to the design, management and use of information systems for organizing and analyzing information pertaining to existing and potential customers. The concentration requires additional courses focusing on business applications of information systems and will help students who
desire careers in database marketing, direct marketing, marketing consulting and marketing research.
Third Year
First Semester
COB 300A. Integrated Functional Systems:
Management
COB 300B. Integrated Functional Systems:
Finance
COB 300C. Integrated Functional Systems:
Operations
COB 300D. Integrated Functional Systems:
Marketing
General education or non-business elective
Credit
Hours
3
3
3
3
3
15
Credit
Hours
3
3
3
Third Year
Second Semester
MKTG 382. Market Database Development 1
MKTG 385. Buyer Behavior 1
Choose one of the following: 1
CIS/OM 314. Business Applications in BASIC
CIS/OM 364. Expert Systems in Business
CIS/OM 393. Data Analysis and Experimental Design in
Business Applications
Free elective
3
General education or non-business elective
3
15
Fourth Year
Credit
First Semester
Hours
MKTG 405. Survey Research 1
3
MKTG 420. Database Marketing 1
3
MKTG 484. Integrated Marketing
3
Communications1
General education or non-business elective
6
15
Fourth Year
Credit
Second Semester
Hours
3
Marketing elective (choose one of the following) 1
MKTG 470. Strategic Internet Marketing
MKTG 494. Marketing Internship
MKTG 485. Marketing Management 1
3
COB 487. Business Policy
3
General business or non-business electives
6
15
172 James Madison University 2000-2001 Undergraduate Catalog
Retail Systems Management
The Retail Systems Management concentration is designed for
marketing majors who want an in-depth review of the analysis, development and marketing of consumer merchandise
for resale to consumers using store and non-store buying
methods. Students will develop knowledge and problem-solving skills relating to: traditional store management issues, retail location and segmentation issues and database-oriented,
non-store retailing. Graduates in this concentration will be
ideally suited to begin careers in store management, buying
or merchandise management, visual merchandising, customer
service operations and catalog/Internet marketing.
Third Year
First Semester
COB 300A. Integrated Functional Systems:
Management
COB 300B. Integrated Functional Systems: Finance
COB 300C. Integrated Functional Systems:
Operations
COB 300D. Integrated Functional Systems:
Marketing
General education or non-business elective
Third Year
Second Semester
MKTG 382. Market Database Development 1
MKTG 385. Buyer Behavior 1
MKTG 388. Retail Marketing 1
Free elective
General education or non-business elective
Fourth Year
First Semester
MKTG 391. Fundamentals of Merchandising 1
MKTG 484. Integrated Marketing
Communications 1
Marketing elective (choose one of the following): 1
MKTG 386. Hospitality and Services Marketing
MKTG 392. Analysis of Merchandise
MKTG 394. Merchandising Buying
MKTG 420. Database Marketing
MKTG 430. Sales Management and
Personal Selling
MKTG 494. Marketing Internship
General education or non-business elective
Fourth Year
Second Semester
MKTG 485. Marketing Management 1
Marketing elective (choose one of the following): 1
MKTG 386. Hospitality and Services Marketing
MKTG 392. Analysis of Merchandise
MKTG 394. Merchandising Buying
MKTG 420. Database Marketing
MKTG 430. Sales Management and
Personal Selling
MKTG 494. Marketing Internship
COB 487. Business Policy
General business or non-business electives
Credit
Hours
3
3
3
3
3
15
Credit
Hours
3
3
3
3
3
15
Credit
Hours
3
3
3
Minor Requirements
Minor in Marketing
The minor in marketing is a broad-based marketing program
minor designed to meet the needs and interests of non-marketing majors. The program is open to students from all disciplines and is tailored to provide basic education in market
opportunity analysis and development of marketing plans.
Graduates from all non-business fields, and non-marketing
business majors, will gain valuable knowledge in marketing
theory and applications, which will be helpful in developing
productive and competitive organizational strategies and useful
in obtaining traditional entry-level employment across many
industries. This 18-credit hour minor consists of the courses
listed below. For further information about the minor, please
consult with the director of marketing. This minor is not open
to marketing majors.
Required Courses
MKTG 380. Principles of Marketing
MKTG 382. Market Database Development
MKTG 385. Buyer Behavior
MKTG 484. Integrated Marketing Communications
Marketing electives (choose any marketing course)
Credit
Hours
3
3
3
3
6
18
Minor in Retail Merchandising
Non-marketing majors expecting to pursue a minor may earn
a minor in retail merchandising. This 18-credit hour minor
consists of the following courses. For more information about
the minor, please consult the director of marketing.
Required Courses
MKTG 380. Principles of Marketing
MKTG 388. Retail Marketing
MKTG 391. Fundamentals of Merchandising
MKTG 394. Merchandising Buying
Marketing electives (choose any 300 level
marketing course or above)
Credit
Hours
3
3
3
3
6
18
6
15
Credit
Hours
3
3
3
6
15