Kevin W. Cruthirds, Ph.D.

Kevin W. Cruthirds, Ph.D.
University of Texas at Brownsville
School of Business
Dept. of Management, Marketing, International
Business
[email protected]
(956) 882-5819 (W)
(956) 381-1664 (H)
[email protected]
EDUCATION:
Ph.D. International Business with emphasis on Management, May 2007
Master’s Level Coursework, Manufacturing Engineering, 2000
M.B.A., December 1995
University of Texas – Pan American (AACSB Accredited), Edinburg, Texas
B.C.S., Management May 1974
Loyola University of New Orleans (AACSB Accredited), New Orleans, Louisiana
ACADEMIC POSITIONS:
9/09 to present
University of Texas at Brownsville and Southmost College, Brownsville, Texas,
Assistant Professor (Graduate Faculty)
9/07 to 12/10
University of Texas Tele-Campus through University of Texas at Brownsville and
University of Texas – Pan American, Visiting Professor (Graduate Faculty)
8/07 to 8/09
Nicholls State University, Thibodaux, Louisiana, Assistant Professor (Graduate
Faculty)
Summer 2007
University of Texas – Pan American, Edinburg, Texas, Visiting Professor (Graduate
Faculty)
2003-2007
University of Texas – Pan American, Edinburg, Texas, Lecturer
Summer 2004
Instituto Tecnológico de Monterrey, Leon, Guanajuato, Mexico, Visiting Professor
RESEARCH INTERESTS:
Global Supply Chain Management
Customs and Product Border Crossing
Organizational Behavior
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RESEARCH:
Peer-reviewed Journal Articles: Published or Forthcoming
1. Yu, Kun, Wand, Yong, J., Moberg, Chris, Cruthirds, Kevin, W., & Guo, Chiquan. (2013).
Adopting Ro-Ro Transportation in Inland China: A Decision Criteria Survey of Shippers,
Forwarders and Haulers. International Journal of Logistics Systems and Management, 16(4), 426443.
2. Wang, Yong J., Cruthirds, Kevin W., Axinn, Catherine N., and Guo, Chiquan (2013), In Search of
Aesthetics in Consumer Marketing: An Examination of Aesthetic Stimuli from the Philosophy of
Art and the Psychology of Art. Academy of Marketing Studies Journal, Vol. 17 (2), 37-55.
3. Cruthirds, Kevin W., Wang, Valerie, Wang, Yong J., & Wei, Jie. (2012). A Comparison of Humor
Styles in U.S. and Mexican Television Commercials. Marketing Intelligence and Planning, 30(4),
381-401.
4. Baeza, Miguel, Wang, Yong J., & Cruthirds, Kevin. (2011). Amalgamation or Dissolution?
Outlook of the Future of MERCOSUR under US and EU Influences. European Journal of
Management, 11(3), 150-159.
5. Wang, Y. J., Hong, S., Wei, J., & Cruthirds, K. W. (2011). Incorporating Web Aesthetics Into ETail Atmospherics Research: An Evaluation of Multiple International Theoretical Frameworks.
Journal of Electronic Marketing and Retailing, 4(1), 80-99.
6. Wang, Y. J., Cruthirds, K., & Baeza, Miguel. (2010). Empirical Investigation on the Magnitude of
Job Offshoring from an Organizational Contingency Perspective: Implications for American Work
Force. Competitiveness Review, 20(4), 322 – 332.
7. Romero, E., & Cruthirds, K. (2009). Understanding Employee Turnover Patterns in Mexican
Maquiladoras. Journal of CENTRUM Cathedra, 2(1), 63-72.
8. Baeza, M. A., Wang, Y. J., & Cruthirds, K. W. (2008) Regional Economic Integration in Asia
Pacific: The Future of ASEAN and EAFTA. European Journal of Management, 8(5), 54 - 60.
9. Saran, A., Cruthirds, K., Kalliny, M., & Minor, M. (2008). Cell Phone Advertising Acceptance:
Development, Purification and Validation of the Advertising Delivery Acceptance Scale.
International Journal of Electronic Retailing and Marketing, 2(2), 135 – 149.
10. Cruthirds, Kevin. (2008). Group Pay Incentive System: Can It Work In Mexico? Business
Research Yearbook: Global Business Perspectives, Spring (13), 479 - 484.
11. Cruthirds, K. (2006). The Positive Impact of Effective Humor in Dispute Resolution. Dispute
Resolution Journal. August – October, 33-41. Article named to the Supreme Court Law
Library Selected Law Review Article List: November – December 2006.
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12. Romero, E., & Cruthirds, K. (2006). The Use of Humor in the Workplace. The Academy of
Management Perspectives, 20(2), 58-69.
- Finalist, AOM Outstanding Practitioner-Oriented Publication in Organizational Behavior
Award.
- Cited 89 times as of August 23, 2013.
-Wall Street Journal column “At Work” by Sue Schallenbarger, August 14, 2013
“When Your Joke Bombs at the Office” http://blogs.wsj.com/atwork/2013/08/14/when your
joke-bombs-at-the-office/
13. Kalliny, M., Cruthirds, K., & Minor, M. (2006). Differences between American, Egyptian and
Lebanese Humor Styles: Implications for International Management. International Journal of
Cross Cultural Management, 6(1), 121-134.
Other Publications
1. Cruthirds, K. (2010). The Impact of Humor on Mediation. In American Arbitration Association,
Handbook on Mediation (2nd ed., pp.267 - 282 ). New York: Juris Publications. Repubished
2. Cruthirds, K. (2010). Case 18.1: Balagny Clothing Company Outsources Domestic Production.
International Business: The Challenges of Global Competition, 12th edition. Ball, D. A., Geringer,
J. M., Minor, M. S., and McNett, J. M. (Case study in Operations Management chapter)
3. Romero, E., & Cruthirds, K. (2006). The Use of Humor in the Workplace. Engineering
Management Review, 34(3), 18 – 30. Republished
Papers Under Review:
1. Coyle, Tom, Cruthirds, Kevin, W., Naranjo, Sarah, & Noble, Katharina. Analysis of Current
Customs Practices in the United States and a Proposed Model for World Class
Customs. Manuscript submitted to World Customs Journal.
2. Coyle, Tom, Cruthirds, Kevin W., Tello, Marco P., and Marquez, Blanca G. World Class Logistics
South of the Border: An Analysis of Mexican Maquiladora Environmentally Responsible
Practices. Under first revision
3. Wang, Yong J., Cruthirds, Kevin W., Wang, Valerie, & Wei, Jie, About Humor Styles in
Humorous Advertising: Do Mexicans and Americans Respond to Humor Differently? Manuscript
submitted to International Marketing Review. Under first revision
4. Cruthirds, Kevin W., Wang, Yong J., & Romero, Eric J. Insight into Put-Down Jokes in an
Organizational Environment: Development of the Negative Humor Questionnaire. Manuscript
submitted to Journal of Organizational Culture, Communication, and Conflict. Under first
revision.
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Conference Proceedings:
1. Cruthirds, Kevin W. and Coyle, E. Tom. Extending the Breadth of Lean Manufacturing: Zero-base
Budgeting Gets Mean with Lean. Accepted to Decision Sciences Institute Conference, Quality
Management and Lean Operations track, San Francisco, CA. November, 2012
2. Coyle, E. Tom, & Cruthirds, Kevin, W. (2012). World Class Logistics: An Analysis of Mexican
Practices. Academic and Business Research Institute. San Antonio, Texas, March.
Conference Presentations:
1. Baeza, Miguel, Wang, Yong J., & Cruthirds, Kevin. (2011). Amalgamation or Dissolution?
Outlook of the Future of MERCOSUR Under US and EU Influences. International Academy of
Business and Economics, Las Vegas, Nevada.
2. Baeza, M. A., Wang, Y. J., & Cruthirds, K. W. (2008). Regional Economic Integration in Asia
Pacific: The Future of ASEAN and EAFTA. International Academy of Business and Economics,
Las Vegas, Nevada
3. Cruthirds, K. (2008) Group-Pay Incentive System: Can It Work in Mexico? International Academy
of Business Disciplines Conference, Houston, TX.
4. Cruthirds, K. & Minor, M. (2008). Do Gringos Have More Fun? Contrasting Humor in U.S. and
Mexican TV Ads. Academy of Marketing Science – Cultural Perspectives in Marketing
Conference, New Orleans, La.
5. Cruthirds, K. & LeMaster, J. (2006). Conflict in the Virtual Classroom: An Extension of Intragroup
Conflict. Business as an Agent of World Benefit: Management Knowledge Leading Positive
Change - Global Forum, Cleveland, Ohio and Online.
6. Saran, A, Cruthirds, K., & Minor, M. (2006) Ad Acceptance: Scale Development, Purification, and
Validation of Acceptance of Advertising on Mobile Telephones. Academy of Marketing Science
Conference, Electronic and Interactive Marketing track, San Antonio, Texas.
7. Romero, E. & Cruthirds, K. (2005) Humor as a Management Tool: The Humor Selection Model.
National Academy of Management Conference, Honolulu, Hawaii.
8. Cruthirds, K. (2005). An Insight into the Antecedents of Negative Humor: Development of the
Negative Humor Response Questionnaire. Academy of International Business – U.S. Southwest
Conference, Dallas, Texas.
10. Romero, E. & Cruthirds, K. (2004.) Understanding Employee Turnover Patterns in Mexican
Maquiladoras. National Academy of Management Conference, Ibaro-American Division. New
Orleans, Louisiana.
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Research Colloquiums:
1. Cruthirds, K., & Coyle, E.T. Extending the Breadth of Lean Manufacturing: Zero-Base budgeting
Gets Mean with Lean. University of Texas at Brownsville, Fall 2011.
2. Cruthirds, K. & LeMaster, J. Conflict in the Virtual Classroom: An Extension of Intragroup
Conflict. University of Texas at Brownsville, Fall 2009.
Conference Workshops:
Cruthirds, K. (2004). Development of the Mass Customization Decision Model. Academy of
Management Conference, New Orleans, La. Sustained Competitive Advantage Workshop.
Consortiums:
Accepted to the Doctoral Consortium, (2006) National Academy of Management Conference,
Atlanta, Georgia.
Research in Progress:
1. Cruthirds, K., & Coyle, E.T. Extending the Breadth of Lean Manufacturing: Zero-Base budgeting
Gets Mean with Lean.
2. Cruthirds, K. Borderpatriates and Bordernationals: Feeling at Home in the Maquiladoras.
Grants:
Nicholls State University (2007)
1. "Assurance of Learning through Computer-Assisted Instruction: Enhancing Learning Outcomes in
the Business Foundation Courses" ($20,361) R. Morris Coats, Kevin Cruthirds, Betty Kleen, Shari
Lawrence, Sonya Premeaux, Sherry Rodrigue, Chad Turner, & Chuck Viosca.
2. "Enhanced Learning Environments Using Flexible Learning Technologies in Support of a Master
Plan in the College of Business Administration at Nicholls State University: Phase III" ($71,955)
R. Morris Coats, Kevin Cruthirds, Betty Kleen, Shari Lawrence, Bruce McManis, Sonya
Premeaux, Sherry Rodrigue, & Chuck Viosca.
University of Texas - Pan American (2007)
1. 2007. Grant auditor: End Violence Against Women with Disabilities ($349,101).
2. 2003-2006. Researcher for Project Enhance ($1,050,000) – A federally funded grant dedicated to
furthering higher education access and success for students with disabilities. Relevant activities
including conducting research leading to best practices in the field including: Literature searches,
Conducting focus groups, and Data analysis.
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TEACHING EXPERIENCE:
Courses Taught:
MBA:
1. Production Operations Management, MANA 6360, Present - Spring 2010, University of Texas at
Brownsville.
2. Quantitative Analysis for Business Decisions, BMIS 6301, Fall 2010 - Fall 2009, University of
Texas at Brownsville.
3. Leadership in Organizations, MNGT 6332, Fall 2010, University of Texas – Pan American/U.T.
Telecampus.
4. Organizational Behavior, MANA 6330, Spring 2010 – Fall 2007, University of Texas – Pan
American/U.T. Telecampus.
5. Human Resource Management, BSAD 520 Special Topics in Business, Fall 2008, Nicholls State
University.
6. Management Strategy, MANA 6390, University of Texas – Pan American, Summer, 2007.
Undergraduate:
1. Supply Chain Management,
2. Production Operations Management,
3. International Logistics,
4. Human Resource Management,
5. Performance Management and Compensation,
6. Recruitment and Selection,
7. Communications Policy and Strategy (including online),
8. Principles of Management (including online)
9. Introduction to Business
SERVICE ACTIVITIES:
Conferences:
1. Organizational Behavior Making Connections Committee: Academy of Management (2007, 2008)
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2. Session Chair and Discussant “Social and Not-For-Profit Marketing” Competitive Paper Session, Academy
of Marketing Science, Cultural Perspectives in Marketing Conference, New Orleans, La. January, 2008.
3. Session Chair and Discussant “Social and Not-For-Profit Marketing” Special Session, Academy of
Marketing Science, Cultural Perspectives in Marketing Conference, New Orleans, La. January, 2008.
Article Reviewer:
1. Decision Sciences Institute Conference 2012
2. Journal of Management Studies 2012
3. Human Relations Journal 2009
4. Academy of Management Conference 2006, 2007, 2008, 2009
5. Academy of Marketing Science 2008
6. Southwest Case Research Association Conference 2008
7. Southwest Academy of Management 2005 & 2007
8. Human Resources Journal 2007
University and Community:
University of Texas at Brownsville –
1. Orientation – July 2013
2. Presentation “Using Humor in the Workplace”, Society for Human Resource Management-Lower
Rio Grande Chapter, February, 2012.
3. Scorpiontation – July 2011
4. Committee to develop faculty performance review criteria 2011
5. Committee Chair – Committee on AACSB Standards on Participants (Students) 2009 – present
6. University Student Enrollment Committee 2010 – 2011
7. Faculty Search Committee 2009 – present
a. Lecturer position for Fall 2012 – chair
b. Assistant Professor of Management for Fall of 2013
8. School of Business Curriculum Committee (Graduate) 2009 - present
9. School of Business Curriculum Committee (Undergraduate) 2009 – present
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10. Presentation to MBA students on Interview Preparation 2009
Nicholls State University 11. Co-chair – Free Enterprise Week
12. Committee Chair – Professional Development Seminar program
13. Co-faculty advisor – Society for Human Resource Management
14. Grievance Committee
15. Faculty Participants Committee
16. Beta Gamma Sigma joint faculty and student committee
17. Library Committee
18. Student curriculum advisor
University of Texas – Pan American –
19. Elected for two terms as class representative to the Ph.D. committee
20. Served as student representative - Ph.D.A.C. Sub-committee revising the U.T.P.A. Ph.D. program.
Other –
21. United Way – Appropriations Committee, Rio Grande Valley 1992, 1993, and 1994.
22. Boy Scouts of America troop leader, New Orleans, La. 1989 – 1990
FACULTY DEVELOPMENT:
University of Texas at Brownsville –
1. Principles of Online Design workshop – September through November, 2012
2. Summer 2012 Americas Workshop at California State University, Chico: Introduction to SAP
3. Paragraph Writing Seminar – October, 2011
4. Blackboard – version 9.1 training, May, 2011
5. Best Practices in College Teaching: Creating an Active Learning Environment, October 2010
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6. Innovations in Online Learning Conference, May 2010, Austin, Texas
7. The Power of Two teaching seminar, May 2010
8. Calibrated Peer Review seminar, May 2010
Nichols State University 9. Driving Continuous Improvement Using a Complete Assessment Management Solution Web
seminar, December 2008
10. Faculty development seminars on Critical Thinking, Spring 2008
11. Participated in the Effective Learner Centered Classroom Practices program sponsored by Nicholls
State University, Spring 2008
University of Texas – Pan American –
12. On-line course development – Blackboard platform (Spring, 2007), University of Texas at Austin,
Tele-Campus Division.
13. On-line course development – WebCt platform (Fall, 2006)
PROFESSIONAL ASSOCIATIONS:
1. Decision Sciences Institute
2. Academy of Management
3. Academy of Marketing Science
4. International Academy of Business and Economics
5. Society for Human Resource Management (National and Local Chapter – Bayou SHRM), 20072009
6. Beta Gamma Sigma Honor Society (2007 to present)
7. Advisory board member for TAKING SIDES: Clashing Views in Management; McGraw – Hill
Publishing.
PROFESSIONAL AWARDS:
University of Texas - Pan American –
Ph.D. International Business Student of the Year, 2003-2004
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Haggar Clothing Company 1. J.M. Haggar Senior Quality Team Leader 1998, 1999
2. Corporate Cost Reduction Team 1996
3. Top Production Area Award 1992, 1993, 1994, 1995, 1996
4. J.M. Haggar Senior Quality Award 1992, 1995
5. Representative to United Way, Best Contribution Increase 1992, 1993, 1994
6. National Salesman of the Year 1985
PROFESSIONAL SKILLS:
1. Intermediate level proficiency of Spanish
2. Computer Experience: SAP, SPSS, AMOS, Rbase, AutoCAD Lite, MS Project, BPCS, Microsoft
Office Suite
3. Professional License: General Sewing Data (G.S.D) – Time and Motion studies.
INDUSTRY EXPERIENCE:
Haggar Clothing Company Manager of Industrial Engineering and Facilities 1998 - 2002. (Weslaco,
Texas)
Haggar Clothing Company Senior Industrial Engineer 1996 - 1998 (Weslaco, Texas)
Haggar Clothing Company Associate Plant Manager 1994 - 1996 (Edinburg, Texas)
Haggar Clothing Company Production Manager 1991 - 1994 (Edinburg, Texas)
Haggar Clothing Company Sales Representative 1979 - 1991 (New Orleans, Louisiana).
Levi Strauss Sales Representative 1976 - 1979 (New Orleans, Louisiana).
Farah Manufacturing Sales Representative 1975 - 1976 (Jackson, Mississippi).
MILITARY SERVICE:
Louisiana Army National Guard; 1st Battalion 141st Artillery - 1970 to 1976
 Rank when discharged - Sergeant E-5
 M.O.S. 13E40 – Artillery Liaison; Artillery Reconnaissance
 Honorable Discharge, May 1976