TIMOTHY D. BUTLER EDUCATION Ph.D. in Marketing

TIMOTHY D. BUTLER
Assistant Professor
Department of Management & Marketing
University of Texas at Brownsville
Brownsville, TX 78521
Phone: (956) 882-3880
Email: [email protected]
EDUCATION
Ph.D. in Marketing
University of Alabama, Tuscaloosa, Alabama 2014
Master of Science in Marketing
University of Alabama, Tuscaloosa, Alabama 2008
Bachelor of Arts in Philosophy, Politics, and Law
Binghamton University, Binghamton, New York 2002
PUBLISHED RESEARCH
Musgrove, Carolyn, Sara Al-Houti, Timothy D. Butler, and Giles D’Souza, “The Effect of Religious
Cues on Consumer Intentions” (Forthcoming at the Journal of Marketing Theory & Practice).
Al-Houti Sarah, Timothy D. Butler, and Katy Johnson, “Unwanted Pursuit Behavior:
Understanding Salespeople’s Desire to Pursue and Desire to Avoid Customers” (Forthcoming at
the Journal of Marketing Theory & Practice).
Chang, Woojung, George R. Franke, Timothy D. Butler, Carolyn Musgrove, and Alexander E.
Ellinger, “The Role of Radical and Incremental Innovation in the Relationship between Market
Orientation and Performance: A Meta-Analysis” (Forthcoming at the Journal of Marketing
Theory & Practice).
Gabler, Colin, Timothy D. Butler, and Frank Adams, “The Environmental Belief-Behavior Gap:
Exploring Barriers to Green Consumerism” (Forthcoming at the Journal of Customer Behaviour).
Butler, Timothy D. and Giles D’Souza, (2011) “The Role of Antecedents and Consequences of
Soft and Hard Benefits on Loyalty Program Success” Der Markt-Journal Fur Marketing, 50 (4)
201-217.
RESEARCH IN PROGRESS
Butler, Timothy D., Alex E. Ellinger, and Craig E. Armstrong, “Performance Benefits of Being a
Great Firm to Work For: An Investigation from the Employee Perspective” (Target Journal:
Journal of Management)
Musgrove, Carolyn and Timothy D. Butler, “Online Social Networks: Value Co-Creation between
Consumers and Retailers” (Target Journal: Journal of Retailing).
CONFERENCE PAPERS
Musgrove, Carolyn and Timothy D. Butler, “Online Social Networks: Value Co-Creation between
Consumers and Retailers” Spring 2013 AMS Monterrey, CA.
Gabler, Colin & Timothy D. Butler, “It’s Not Easy Being Green: Why Consumer Behaviors Don’t
Match Their Attitudes” Summer 2011 AMS World Congress, Riems, France.
Musgrove, Carolyn, Giles D’Souza, Sarah Al-Houti, and Timothy D. Butler, “The Importance of
Religiosity, Belief Congruency, & Consumer Ethics for Online Retailers” Fall 2011 SMA Memphis,
Tennessee.
Woojung Chang, Timothy D. Butler, Carolyn Musgrove, George R. Franke and Alexander E.
Ellinger, “The Role of Radical and Incremental Innovation in the Relationship between Market
Orientation and Performance: A Meta-Analysis” Winter 2011 AMA Austin, Texas.
Butler, Timothy D., “The Role of Soft and Hard Benefits of a Loyalty Program on Loyalty
Outcomes: A Service Dominant Logic Perspective” Spring 2010 AMS Portland, Oregon.
PRESENTATIONS
Butler, Timothy D., “How To Maximize Your Experience as an Employee” Summer 2012 Aloha
Hospitality MVP Meeting, Tuscaloosa, Alabama (Corporate Sales Training).
Gabler, Colin & Timothy D. Butler, “It’s Not Easy Being Green: Why Consumer Behaviors Don’t
Match Their Attitudes” Summer 2011 AMS World Congress, Riems, France.
Woojung Chang, Timothy D. Butler, Carolyn Musgrove, George R. Franke and Alexander E.
Ellinger, “The Role of Radical and Incremental Innovation in the Relationship between Market
Orientation and Performance: A Meta-Analysis” Winter 2011 AMA, Austin, Texas.
Butler, Timothy D. and Giles D’Souza, “Soft and Hard Benefits of a Loyalty Program and Loyalty
Outcomes” Spring 2010 AMS Conference Portland, Oregon.
Butler, Timothy D. and Vincent Myles Landers, “Exploring the Privacy Paradox in Ecommerce:
The Role of Technological Readiness in Online Purchase Decisions” SMS (Southeastern
Marketing Symposium) Winter 2010 Memphis, Tennessee.
Butler, Timothy D. and Frank G. Adams, “Databar 2009 and Beyond for Effective UPC Coupons,
Product Management and Traceability” National Grocers Association; Las Vegas, Nevada.
RESEARCH REVIEWER EXPERIENCE
SMA Fall 2010 Atlanta, GA. Supply Chain Track
Journal of Customer Behaviour (2013), Special Issue for Early Career Researchers
SMA Spring 2014 Indianapolis, IN Service Marketing Track
TEACHING EXPERIENCE
Assistant Professor, College of Business, The University of Texas at Brownsville, 2014-present
Marketing 4378 (Retail Management)
Fall 2014 (42 students) Instructor rating: TBD
Marketing 4377 (Marketing Research)
Fall 2014 (25 students) Instructor rating: TBD
Marketing 3371 (Principles of Marketing)
Fall 2014 (34 students) Instructor rating: TBD
Instructor, Culverhouse College of Business Administration, The University of Alabama, 2009present
Marketing 300 (Principles of Marketing)
Summer 2011 (13 students) Instructor rating: 4.7/5
Marketing 313 (Consumer Behavior)
Spring 2014 (60 students) Instructor rating: 4.5/5
Spring 2014 (60 students) Instructor rating: 4.25/5
Marketing 321 (Retail Management)
Fall 2010 (37 students) Instructor rating: 4.36/5
Fall 2010 (47 students) Instructor rating: 4.67/5
Spring 2011 (34 students) Instructor rating: 4.18/5
Spring 2011 (33 students) Instructor rating: 4.62/5
Marketing 410 (Innovation Management)
Fall 2009 (70 students) Instructor rating: 4.28/5
Summer 2010 (19 students) Instructor rating: 4.83/5
Summer 2012 (23 students) Instructor rating: 4.25/5
Summer 2013 (17 students): Instructor rating: 4.75/5
Summer 2014 (14 students): Instructor rating: 4.75/5
Marketing 473 (Marketing Research)
Fall 2013 (42 students): Instructor rating: 4.17/5
Academic Coordinator, Sales Program, The University of Alabama, 2012-2013
Research and Teaching Assistant, Manderson Graduate School of Business, The University of
Alabama, assisting Dr. Giles D’Souza and Dr. Sharon Beatty, 2007-2012
COMMUNITY AND CORPORATE ALLIANCES
American Mining Insurance 2013
Coordinated with CEO and Senior VP of Business Development on a prospecting strategy
Led team of advanced sales students tasked with making phone calls to mines in the Western
portion of the United States in an effort to expand the geographic territory of AMI
Managed competitive, geographical, and environmental analysis of new territory
Instant Scholar 2013
Coordinated with owner and CEO on a complete re-branding of a subscription-based tutoring
website
Led team of advanced sales students tasked with designing and executing a targeted B2B sales
plan
Provare 2012
Led team of advanced sales students tasked with developing and implementing a full scale sales
strategy for a software consulting firm in Atlanta, GA
Supervised students and ensured deliverable objectives were met
Read Bama Read’s Color Run 2012
Assisted logistic planning of charity event proceeds of which went to restocking school libraries
that were damaged after the tornadoes on 4/27/11 in Tuscaloosa, AL
Oversaw logistics for volunteers and parking staff to facilitate event execution
Volunteer Resource Center 2011-2012
Incorporated volunteerism into my innovation management course working with the Volunteer
Resource Center of Tuscaloosa (after the tornadoes on 4/27/11)
Personally worked with director to schedule and design logistics surrounding the collection of
volunteer data, administration of a call center, certifying volunteers through safety training
courses and accreditation, and deploying volunteers to the most distressed areas
Worked with students to design a database designed to organize housing arrangements for outof-town church groups
Assisted in deploying assessment teams to individual homes to document damage and clean up
debris
Aloha Hospitality 2009-present
Investigated the market for a new concept store in an 10 restaurant chain in Alabama
Performed survey research evaluating the restaurant and food
Worked directly with owner to facilitate student research projects
National Grocers’ Association, Research Project 2007-2009
Performed research into how grocers nationwide would deal with a major technology shift
from traditional UPC codes to more advanced tags which track inventory globally.
Provided grocers with a better understanding of the benefits of adopting this new technology
Reported results at national convention in Las Vegas, Nevada
Data Analysis Project Manager, Carlson Group 2008
Communications liaison between the team and the firm
Used large customer database of hotel customers to predict customer intentions using
discriminant analysis
Presented results to executives in charge of market research and marketing for Carlson Hotels
Director of Venue Logistics/Event Coordination, Shoot-for-Life Charity Fundraiser 2007-2008
Organized event to benefit both a University of Alabama football alumnus and a cancer charity
which raised $14000
Received Certificate of Merit Award for outstanding community service from the Management
& Marketing department, University of Alabama at Honors Day 2008
AWARDS AND HONORS
Watson Little Award, University of Alabama 2014
Excellence in Teaching Award, University of Alabama 2012
Excellence in Teaching Award, University of Alabama 2011
Academy of Marketing Science Doctoral Consortium Fellow Award, University of Alabama 2011
Excellence in Teaching Award, University of Alabama 2010
Society of Marketing Advances Doctoral Consortium Fellow Award, University of Alabama 2010
Beta Gamma Sigma (Business Honors Society), University of Alabama 2007-2008
Alpha Epsilon Lambda (Graduate Honors Society), University of Alabama 2007-2008
Certificate of Merit Award for Outstanding Community Service, University of Alabama 20072008
Dean’s List, Binghamton University 2001-2002