University Programming Division of Student Life and Development Department Annual Report

University Programming
Division of Student Life and Development
Department Annual Report
July 1, 2010 through June 30, 2011
This year, St. Cloud State University was involved in a detailed program appraisal of individual
units that provided data and information to assist the administration in making informed
decisions with respect to university-wide reorganization. The University Programming
Department went through the appraisal process for non-academic units of the university. This
process was all-encompassing and provided an opportunity for the department to pull together all
assessment data and information to present a clear picture to the campus community. This report
was submitted to the steering committee and Dr. Overland, the Vice President for Student Life
and Development.
The outcome of the appraisal process led to many decisions about reorganization. One of the
decisions was to combine the University Programming Department with the Center for Student
Organizations and Leadership Development. The months of May and June were spent
coordinating the transition from two departments to one, including the planning and
implementation in the areas of logistics, space, human resources, processes, procedures, etc. in
order to be ready to begin functioning as a combined unit on July 1, 2011.
Summary of Department and Program Effectiveness
The University Programming Department measures their effectiveness in a number of ways.
Below is some of the on-going assessment conducted on a yearly basis.

The University Programming Department conducted 360 degree evaluations of student
board members and staff, including Graduate Assistants and full-time staff. On-line
survey software was used to help with the administration of the evaluations. These
evaluations were used as a developmental tool to help each person become aware of
strengths and areas for improvement in order to move them toward the Student Life and
Development Learning Outcomes.

An evaluation tool was used to evaluate department Office Assistants this past year in
order to assess their learning, growth and development.

Audience evaluations were conducted at the majority of department events and the
responsible committees also complete a final report/evaluation for each event they are
responsible for planning. Many of the committees used an on-line event evaluation
through I-Pod touches available for students to complete on-site at events.
University Programming 2010-2011 Annual Report
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Below are some specific indicators the University Programming Department tracks to determine
effectiveness from year to year.
Event Attendance History 1
60000
50000
40000
30000
20000
10000
0
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
--------------------------Overall attendance at
UPB events this past
year was 47,778,
down 5077 from the
past year. This is
partly due to the fact
that the programming
budget declined this
year and there is not a
national concerts
program which
impacts attendance
numbers significantly.
---------------------------

UPB provided over 200 individual events consisting of over 250 activities for SCSU
students to attend. These events provided students the opportunity to connect with other
students and the campus and greater community, provided positive alternative events on
evenings and weekends, provided out-of-class education, provided opportunities to build
Husky Pride and community, and provided exposure to new ideas, art forms and cultures.

UPB provided volunteer opportunities for approximately 1407 students to help out at
a wide variety of events throughout the year. This totaled over 5400 volunteer hours.
The organization had over 90 active committee members involved in the 8 UPB
committees that planned and implemented the events. The 2010-2011 committees
consisted of: Films, Concerts, Husky Night Life, National Events, Performing Arts,
Special Events, Mississippi Music Fest and Visual Arts. There were four executive
members, including the President, Vice President for Administration, Vice President for
Internal Public Relations, and Vice President for External Public Relations.
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
UPB partnered/collaborated/co-sponsored events/activities with other departments,
organizations, and local businesses on over 60 events/projects throughout the year. Some
UPB partners from the 2010-2011 year include:
African Student Association
Art Department
Asian Students In Action
Astronomy Department
Athletic Department
Atwood Memorial Center
Aviation Department
Bangladesh Student Association
Bernicks Pepsi
Campus Recreation
Center for International Studies
Center for Student Organizations and
Leadership Development
China Club
China Star Buffet
Cinescope
Cool Cats Swing Dance Club
Council of African American Students
Coyote Moon
Earth Day Run
Film Studies Department
Francophone Club
Friends of Jean Matzke Group
Health Services
HealthPartners Clinics
Hmong Student Association
House of Pizza
Human Relations Department
Husky Bookstore
Husky Sports Band
International Student Association
Jade Presents
JP Network
KVSC Radio
LGBT Resource Center
Lindgren Child Care Center
Miller Center (LRTS)
Mongo’s Grill
Multicultural Student Services
National Residence Hall Honorary
Outdoor Endeavors
OutLoud!
Pagan Alliance
Paranormal Society
Physics and Engineering Departments
Qdoba Mexican Grill
Quidditch Club
Residence Hall Association
Residential Life Department
SCSU Dance Team
SCSU Kick-Off Committee
Sri Lankan Student Association
TBS/Rooftop Comedy
TCF Bank
Theatre Department
Two Fish Studios
U-Choose
UTVS
Volunteer Connection
University Programming 2010-2011 Annual Report
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$595,000
$590,000
$585,000
$580,000
$575,000
$570,000
$565,000
$560,000
$555,000
$550,000
$545,000
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
University Programming Budget History
Additional Departmental Activities
Strategic Planning and Program Appraisal Process
From July 1 through mid-October, the University Programming Office/University Program
Board went through a thorough review of the entire department along with the rest of the
administrative units of the university. The staff pulled together departmental data and
assessment results from the past five years and answered a set of required questions about
departmental activities. Following this report, a decision was made to combine the University
Programming Department and the Center for Student Organizations and Leadership
Development into one Department as of July 1, 2011. A new organizational structure and
staffing was announced at the end of April and the name selected for the new Department was
The Department of Campus Involvement.
Mississippi Music Fest Collaborates with Earth day Half Marathon event
Mississippi Music Fest (MMF) is an annual, day-long music festival programmed by the
University Program Board. MMF is an event that draws students and St. Cloud community alike.
This year the event was held in conjunction with the Earth Day Half Marathon event on
Saturday, April 22, 2011 in Husky Stadium. This moved the event from a traditional Sunday 1 –
7:30pm event to a Saturday 10 – 5 p.m. event. Due to weather, the concert and MMF portion of
the event was moved indoors. In a review of the event, it was decided that although the
collaboration had some positive aspects, overall the two events did not fit together in their
present form.
Campus Decision to replace Homecoming with “Celebrate St. Cloud State”
During spring semester, a decision was made to replace Homecoming Week with four “Celebrate
St. Cloud State” weekends in order to engage more alumni and provide more opportunities for
alumni to connect with the campus. This impacted the University Programming Department in a
number of ways. It allowed the students to be involved in the conversation about what
traditional events from past Homecoming Weeks should continue to be held, and how those
events could tie in with the new “Celebrate St. Cloud State” weekends.
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University Program Board Committee Structure review
The University Program Board (UPB) went through a strategic planning review of the committee
structure of the organization. The board decided to make some changes:

The “Mississippi Music Festival” event had undergone major changes over the past five
years and was no longer effective in fulfilling its mission, so a decision was made to
discontinue this committee and allow for new traditions/festivals to begin.

The “Concerts Committee” was changed to the “Live Music Committee” to incorporate
all types of live music into the committee mission, including music festivals.

The “Husky Talent Committee” was added to the UPB committee structure and its
mission is to showcase student, faculty, staff and alumni talent through the planning of
some of the traditional talent events like Open Mic nights, Huskies Got Talent, Battle of
the Unsigned Bands, and Atwood Idol and through the creation of new events.

The “Special Events Committee” was changed to the “Husky Pride and Spirit
Committee” in order to more specifically support the building of Husky Pride across
campus. The mission of the committee is to collaborate with departments and
organizations to build community, foster campus spirit and promote SCSU pride.
Tentative Annual Goals for 2011-2012
Due to the fact that the University Programming Department was combined with the Center for
Student Organizations and Leadership Development to make up the Department of Campus
Involvement, the main goals for the area within the new combined department structure are as
follows:

The University Program Board will be to continue to provide high quality, diverse events
for the campus community and to provide excellent leadership development for the
students involved in the area.

UPB will work to find its place within the new department and begin collaborating in a
more intentional way with areas within the department.

UPB will focus on creating new partnerships and enhancing existing partnerships with
both on campus departments and organizations as well as off-campus businesses and nonprofit organizations.

UPB will work with the staff in the new Department of Campus Involvement to assess
overall staffing and resource needs to meet the University expectations for programming
and make adjustments to successfully manage UPB staff and resources.
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