Branding an Artist, Business or Professional

Branding an Artist, Business
or Professional
Branding
o A Brand is the development of knowing who you are as an artist, business or professional.
Who you want your
audience to be.
o
What message you want
to convey. o
Branding
o Creating a brand is not as easy as it seems. o Most research shows that when developing a brand, one must really know who they are and what they want in order to help define one's career objectives.
Branding
o A strong brand will help make an artist, business or professional and their work memorable. o They must find their identity based on their distinctive style whether it be through themes, trends, styles, products, personality
or subjects. Brandin g a Logo
o
A logo design can create even more brand power and should be created to represent an artist, business or professional and his/her work. o
Though a logo may be an important aspect to identifying oneself, branding an artist, business or professional is much more than just the creation of a logo. "A logo is only a visual expression of a brand" (Artbiz 2013). o
Developing Brand Recognition
o
Brand recognition will have consistency and repetition in their distinctive style among all platforms of advertising. o
Building a branded experience that lasts takes work. o
It is developing connections between the artist, business or professional and its audience.
o
They must invest time by
attracting people and
developing their trust. Developing Brand Recognition
o
Strong branding requires "the consistency of actions that build influence and brand reputation over time" (Livingston, 2012). o
It is important to know "who your audience is, what they want, and how you can connect with and serve them" (Cross, 2015) Branding Strategies
o
Branding must go beyond social media,
and though it is an important
aspect to branding, it is just part
of the picture. o
Traditional media should be considered in the branding strategy and will complement the other. o
Newsletters, business cards, brochures, flyers, t‐shirts and portfolios are all options and should have the artists website included.
New Media Branding
o
When branding on new media such as websites, Facebook, Instagram, Twitter, e‐blasts, podcasts, and You‐tube, everything must be consistent, constant, regular in their blogging and postings and allows fans to be a part of the experience. o
"Give people things to talk about. Outtakes, surprise appearances, contests. Make things fun" (Livingston, 2012). Making Branding Memorable
o
Make the experience memorable. o
It is important that the audience connects with the artist, business or professional emotionally. o
If they can trust, relate, and appreciate all that an artist, business or professional offers, fans and followers are more likely to purchase and take action.
Design Branding
http://skiilight.com/design/2014/09/what‐is‐branding/
Consumer Touch Points that Define a Brand
DECOR
CUSTOMER EXPERIENCE
GRAPHICS
WEBSITE
STAFF
SIGNAGE
BRANDING
PACKAGING
LOGO
PRODUCT
MESSAGING
Source: YouTube: Identity Design: Branding
https://www.youtube.com/watch?v=pR7tMnKghDs
www.helpscout.net
References
Light Space & Time (n.d) 10 more ways an artist can market their brand. Retrieved October 21, 2015 from https://www.lightspacetime.com/art‐blog/10‐more‐ways‐an‐artist‐can‐market‐
their‐brand
Cross, A. (2015) The brand of you. Skinny Artist. Retrieved October 21, 2015 from http://skinnyartist.com/artist‐branding‐tips
In‐text citation (Cross, 2015) Living, G. (2012) 7 branded experience marketing tips for artists and writers. Retrieved October 21, 2015 from http://geofflivingston.com/2012/08/07/branded‐experience‐marketing‐
suggestions‐for‐artists‐and‐writers
Stanfield, A. (2013) Branding your art business. The Art Biz. Retrieved October 21, 2015 from http://www.artbizblog.com/2013/11/branding‐for‐artists.html
PsPrint (2015) Artist marketing: Branding. Retrieved October 21, 2015 from https://www.psprint.com/resources/artist‐marketing‐branding
Reynolds, M. (2015) Art business marketing & branding ideas. AZ Central. Retrieved October 21, 2015 from http://yourbusiness.azcentral.com/art‐business‐marketing‐branding‐ideas‐
9742.html
Baumgardner, A. (2010) Personal branding for musicians and artists ‐ Using your unique gifts to connect with your audience. Retrieved October 21, 2015 from
http://astridbaumgardner.com/articles/19‐personal‐branding‐for‐musicians‐and‐artists‐
using‐your‐unique‐gifts‐to‐connect‐with‐your‐audience
In‐text citation (Baumgardner, 2010) Baumgardner, A. (2013) Creative personal branding‐ finding your brand in 4 easy steps http://astridbaumgardner.com/articles/16‐personal‐branding‐for‐musicians‐and‐artists‐
using‐your‐unique‐gifts‐to‐connect‐with‐your‐audience
Sources
Image Sources www.forbes.com
mashable.com
www.grandparents.com
academy.rakuten.uk.com
www.experience.com
commons.wikimedia.org
bodyartspictures.blogspot.com
graphicdesignjunction.com
en.wikipedia.org
boydtechdesign.com
desigg.com
www.vectortemplates.com
www.infinity‐intellectual.com
webneel.com
www.clipartsheep.com
www.milanodirouge.com
retaildesignblog.net
www.clipartbest.com
selfimagemedia.com
retaildesignblog.net
www.mixonic.com
www.opero.eu
pixel8prints.com
www.kianafitzgerald.com
www.tomesiaingram.com
brandongaille.com
www.clipartsheep.com
YouTube Videos
https://www.youtube.com/watch?v=pR7tMnKghDs
https://www.youtube.com/watch?v=GpPESJRuX4k