Document 2440694

This question paper consists of 30 questions [Section–A (20) + Section–B (5+5)] and 7 printed pages.
Bg ‡ÌZ-nà _| 30 ‡ÌZ [ I S>–A (20)
+
I S>–~ (5+5)] VWm 7 _w{–V n•> h¢ü&
Roll No.
Code No.
AZwH´$_mßH$
H$moS> Zß0
MASS COMMUNICATION
Set/goQ>
50/SS/A
u
OZgßMma
(335)
Day and Date of Examination .......................................................................................................................................
(narjm H$m {XZ d {XZmßH$)
Signature of Invigilators
1. ............................................................................
({ZarjH$m| Ho$ hÒVmja)
2. ............................................................................
General Instructions :
1. Candidate must write his/her Roll Number on the first page of the question paper.
2. Please check the question paper to verify that the total pages and total number of questions contained
in the paper are the same as those printed on the top of the first page. Also check to see that the
questions are in sequential order.
3. Making any identification mark in the answer-book or writing roll number anywhere other than the
specified places will lead to disqualification of the candidate.
4. Write your Question Paper Code No. 50/SS/A, Set u on the answer-book.
5. (a) The question paper is in English/Hindi medium only. However, if you wish, you can answer in
any one of the languages listed below :
English, Hindi, Urdu, Punjabi, Bengali, Tamil, Malayalam, Kannada, Telugu, Marathi,
Oriya, Gujarati, Konkani, Manipuri, Assamese, Nepali, Kashmiri, Sanskrit and Sindhi.
You are required to indicate the language you have chosen to answer in the box provided in the
answer-book.
(b) If you choose to write the answer in the language other than Hindi and English, the
responsibility for any errors/mistakes in understanding the question will be yours only.
gm_m›` AZwXoe Ö
1. narjmWu ‡ÌZ-nà Ho$ nhbo n•> na AnZm AZwH´$_mßH$ AdÌ` {bI|ü&
2. H•$n`m ‡ÌZ-nà H$mo Om±M b| {H$ nà Ho$ Hw$b n•>m| VWm ‡ÌZm| H$s CVZr hr gߪ`m h° {OVZr ‡W_ n•> Ho$ g~go D$na N>nr h°ü& Bg ~mV H$s
Om±M ^r H$a b| {H$ ‡ÌZ H´${_H$ Í$n _| h¢ü&
3. CŒma-nwpÒVH$m _| nhMmZ-{Mï ~ZmZo AWdm {Z{X©Ô> ÒWmZm| Ho$ A{V[a∫$ H$ht ^r AZwH´$_mßH$ {bIZo na narjmWu H$mo A`moΩ` R>ham`m Om`oJmü&
4. AnZr CŒma-nwpÒVH$m na ‡ÌZ-nà H$s H$moS> gߪ`m 50/SS/A, goQ u {bI|ü&
5. (H$) ‡ÌZ-nà Ho$db {h›Xr/AßJ´oOr _| h°ü& {\$a ^r, `{X Amn Mmh| Vmo ZrMo Xr JB© {H$gr EH$ ^mfm _| CŒma Xo gH$Vo h¢ Ö
AßJ´oOr, {h›Xr, CXy©, nßOm~r, ~ßJbm, V{_b, _b`mb_, H$fiãS>, VobwJy, _amR>r, C{ãS>`m, JwOamVr, H$m|H$Ur, _{Unwar, Ag{_`m,
Zonmbr, H$Ì_rar, gßÒH•$V Am°a {g›Yrü&
H•$n`m CŒma-nwpÒVH$m _| {XE JE ~m∞äg _| {bI| {H$ Amn {H$g ^mfm _| CŒma {bI aho h¢ü&
(I) `{X Amn {h›Xr Edß AßJ´oOr Ho$ A{V[a∫$ {H$gr A›` ^mfm _| CŒma {bIVo h¢ Vmo ‡ÌZ H$mo g_PZo _| hmoZo dmbr Ãw{Q>`m|/Jb{V`m| H$s {OÂ_oXmar
Ho$db AmnH$s hmoJrü&
335/SS/A/817
[ P.T.O.
MASS COMMUNICATION
OZgßMma
(335)
Time : 3 Hours ]
g_` : 3 K Q>o
Note :
{ZX}e :
[ Maximum Marks : 80
]
[
nyUm™H$ :
(i)
All questions in Section ‘A’ are compulsory.
(ii)
From Section ‘B’, attempt questions of only one option of your choice.
(iii)
Marks for each question are indicated against it.
(i)
I S> "A' _| {XE JE g^r ‡ÌZ A{Zdm`© h¢ü&
(ii)
I S> "~' _| {XE JE AnZr ngßX Ho$ {g\©$ EH$ {dH$În _| go ‡ÌZm| Ho$ CŒma X|ü&
(iii)
‡À`oH$ ‡ÌZ Ho$ AßH$ CgHo$ gm_Zo {XE JE h¢ü&
80
SECTION–A
I S>–A
1. What is script in radio programme?
1
ao{S>`mo H$m`©H´$_ _| pÒH´$flQ> ä`m h°?
2. Name the first television service of the world.
1
{dÌd H$s ‡W_ Q>obr{dOZ godm H$m Zm_ ~VmB`oü&
3. What is RNI?
1
Ama0 EZ0 AmB0 ä`m h°?
335/SS/A/817
2
4. What is stereotype in television?
2
Q>obr{dOZ _| ÒQ>r[a`moQ>mBn ä`m h°?
5. What is wireless communication and when was it discovered?
2
~oVma gßMma ä`m h° Edß BgH$s ImoO H$~ H$s J`r?
6. Give the years of following events :
2
(a)
B. Dattaram and Co. launched in advertising
(b)
The Indian Society of Advertisers formed
{ZÂZ{b{IV KQ>ZmAm| Ho$ df© ~VmB`o :
(H$) ~r0 XŒmmam_ E S> Hß$0 H$s {dkmnZ _| ÒWmnZm
(I) X Bp S>`Z gmogmBQ>r Am∞\$ ES>dQ>m©BµOg© H$m ~ZZm
7. Write two limitations of new media.
2
›`y _r{S>`m H$s Xmo gr_m`| {b{I`oü&
8. Write two objectives of using sound effect on radio.
2
ao{S>`mo na ‹d{Z ‡^md Ho$ Cn`moJ Ho$ Xmo C‘oÌ` {b{I`oü&
9. Write two significant developments occurred in the year 1982 in Indian
television.
df©
1982
2
_| ^maVr` Q>obr{dOZ _| h˛B© Xmo _hŒdnyU© KQ>ZmAm| H$mo {b{I`oü&
10. Describe any four types of news.
4
g_mMma Ho$ {H$›ht Mma ‡H$mam| H$m CÑoI H$s{O`oü&
335/SS/A/817
3
[ P.T.O.
11. Define ‘information overload’ and ‘information fatigue’.
4
"gyMZm A{VaoH$' VWm "gyMZm A{V^ma' H$mo n[a^m{fV H$s{O`oü&
12. Name any four ‘media units’ of Government of India and briefly give their
functions.
4
^maV gaH$ma H$s {H$›ht Mma "_r{S>`m BH$mB`m|' Ho$ Zm_ ~VmB`o VWm gßjon _| CZHo$ H$m`© ~VmB`oü&
13. Briefly describe any four qualities of radio producer.
4
ao{S>`mo {Z_m©Vm Ho$ {H$›ht Mma JwUm| H$m gß{j· CÑoI H$s{O`oü&
14. Name any four equipments used in television production and briefly describe
its functions.
4
Q>obr{dOZ H$m`©H´$_-{Z_m©U _| ‡`w∫$ {H$›ht Mma CnH$aUm| Ho$ Zm_ ~VmB`o VWm gßjon _| BZHo$ H$m`© ~VmB`oü&
15. Discuss any four reasons for newspaper boom in India.
4
^maV _o| g_mMma-nÃm| Ho$ ‡gma _| Am`o CN>mb Ho$ {H$›ht Mma H$maUm| H$m dU©Z H$s{O`oü&
16. What is ‘copy’ in advertising? Discuss the role of copywriters.
4
{dkmnZ _| "H$m∞nr' ä`m h°? H$m∞nr-boIH$m| H$s ^y{_H$m H$m CÑoI H$s{O`oü&
17. What is ‘convergence’ and how is it related to new media?
"H$›dO]g' ä`m h° Am°a `h ›`y _r{S>`m go {H$g ‡H$ma gÂ~p›YV h°?
335/SS/A/817
4
4
18. Define development communication and discuss the role of development
communicator.
6
{dH$mg gßMma H$mo n[a^m{fV H$s{O`o Am°a {dH$mg gßMmaH$ H$s ^y{_H$m H$m dU©Z H$s{O`oü&
19. Discuss six milestones of the history of television in India.
6
^maV _| Q>obr{dOZ Ho$ B{Vhmg Ho$ N>Ö _rb Ho$ nÀWam| H$m CÑoI H$s{O`oü&
20. Describe business opportunities provided by new media.
6
›`y _r{S>`m ¤mam Cnb„Y H$am`o J`o Ï`mnm[aH$ Adgam| H$m CÑoI H$s{O`oü&
335/SS/A/817
5
[ P.T.O.
SECTION–B
I S>–~
OPTION–I
{dH$În–I
( Traditional Media )
( naÂnamJV _m‹`_ )
21. What is ‘Lipai’?
1
"{bnmB©' ä`m h°?
22. Write three characteristics of traditional media.
3
naÂnamJV _m‹`_ Ho$ VrZ bjU {b{I`oü&
23. Give two examples of the application of traditional media in development.
3
{dH$mg _| naÂnamJV _m‹`_m| Ho$ ‡`moJ Ho$ Xmo CXmhaU Xr{O`oü&
24. Define traditional media and name two forms of traditional media.
4
naÂnamJV _m‹`_ H$s n[a^mfm Xr{O`o VWm BgHo$ Xmo Í$nm| Ho$ Zm_ ~VmB`oü&
25. How is traditional media a part of our socio-cultural communication?
naÂnamJV _m‹`_ {H$g ‡H$ma h_mao gm_m{OH$-gmßÒH•${VH$ gßMma H$m EH$ {hÒgm h°?
335/SS/A/817
6
4
OPTION–II
{dH$În–II
( Photojournalism )
( \$moQ>monÃH$m[aVm )
21. What is photo feature?
1
\$moQ>mo \$sMa ä`m h°ü?
22. What is composition? What are the demands of composition?
3
gß`moOZ ä`m h°? gß`moOZ H$s _m±J| ä`m h¢?
23. Name any three types of photojournalism.
3
\$moQ>monÃH$m[aVm Ho$ {H$›ht VrZ ‡H$mam| Ho$ Zm_ {b{I`oü&
24. What preparedness is required for a photojournalist?
4
\$moQ>monÃH$ma hoVw {H$g ‡H$ma H$s V°`mar H$s AmdÌ`H$Vm hmoVr h°?
25. Describe Raghu Rai’s career as a photojournalist.
4
aKw am` H$s \$moQ>monÃH$m[aVm Ho$ H$m`m] H$m CÑoI H$s{O`oü&
335/SS/A/817
HHH
7
V15—3000