JOURNAL OF APPLIED SCIENCES RESEARCH
Copyright © 2014, American-Eurasian Network for Scientific Information publisher JOURNAL OF APPLIED SCIENCES RESEARCH JOURNAL home page: http://www.aensiweb.com/jasr.html 2014 March; 10(3): pages 182-189. Published Online: 15 May 2014. Research Article Identification of the factors and criteria influencing to choice of strategy in Industrial Production Gas Souzan 1 1 2 3 Dr Vahidreza Mirabi, 2Ahamad Askari, 3Faeze Moeini Professor, Faculty Member of Management,Qeshm international branch, Islamic Azad University Qeshm, Iran. Department of Business Management, Faculty of Management, Lamerd branch, Islamic Azad University, Lamerd, Iran. Phd Candidate, Islamic Azad University, Qeshm International Branch, Department Of Business Management, Qeshm, Iran. Received: 25 January 2014; Revised: 12 April 2014; Accepted: 23 April 2014; Available online: 15 May 2014. © 2014 AENSI PUBLISHER All rights reserved ABSTRACT This research done with compilation strategies aim in an organization by using of several criteria techniques (MCDM) in analysis method ( SWOT ). So, this research done with clarifying the most important factors and effective criteria on selecting strategy in industrial – productive company which called Gassuzan to earn attentionall result and more reliance with analysis and comparative view. In first step, for doing this research the important criteria of SWOT analysis recognize in industrial – productive company Gassuzan.In second step, the criteria and sub – criteria of selecting strategy with method of ANP, compare and determine the priorities between them. In result, select the best strategy for industrial – productive company Gazsoozan. Using of TOPSIS technique. With considering analysis result of ANP, can say the most important factor in selecting strategy is existence of skillful and specialist work power. then, the most important factor is existence of suitable financial capitals in company, because of, in this study, the select of a suitable strategy is relate to recognizing and classifying the quantitative and qualitative factors, so the usage of TOPSIS shows obviously, the Gazsoozan company for programming strategic should consider on their power points and consider environmental fears. Key words: strategy, SWOT, analysis of ANP network, few factor decision making, TOPSIS technie INTRODUCTION Strategic management is solving method of many issues in today organizations with considering complete minds, future viewing, comprehensive view and necessity's. Strategic management bases is on based of comprehensive amount which managers of competitors company, markets, prices, suppliers of primary products, distributers, governments, creditors, stockers and the customers who are in all of world and these factors are determiners of business successfully in today's world so one of important tools which organizations get benefit for earning successful in future will be strategic management . One of big profits in strategic management is it causes to give employers a kind of authority. It is a method which by it, the employers being encouragement to participate the decision processes. They practice creativity, innovation, imagination and therefore increase their effectiveness . The evaluating of SOWT matrix is of effective factors in progressing aims of organization. Provides power and weakness points in organization such as inside factors and the opportunities and fears such as out factors of organization help to determine strategy to get aims of organization in rival situations. And general view to this topic in different conditions can have important role in organization successful . In this condition, multiple criteria decision making are facilitating with selecting a case based on few aim and criteria. In multiple criteria decision making, some criteria or aim are sometimes opposite. In this research, use of (MADM) method. One of primary models in MADM is AHP (analysis hierarchy process) with considering some unripe of AHP method such as not consider the relations between criteria and inside dependence in sub criteria. In this research use of analysis network process for determine assessment of characteristics. for selecting best strategy use of TOPSIS (technique for preference by similarity to ideal solution). Because of in this research selecting of a suitable strategy relate to recognizing and ranking of quantitative and qualitative factors. So consider the use of TOPSIS method. With this base, inside power points and environmental opportunities are of positive factor and inside weak points and environmental fears of negative factors. The best solution is a solution which has maximum distance of negative factors and minimum distance of positive factors. Needing to get best decision and usage of suitable strategies in every time is a need which any organization have it. The result of this research have usage in one hand for scholars and in other hand for organization, company's, factory's which design a good view for self and with this base needing to do strategic programming and selecting suitable strategy Corresponding Author: Ahamad Askari, Professor, Faculty Member of Management,Qeshm international branch, Islamic Azad University Qeshm, Iran. 183 Ahamad Askari et al, 2014 /Journal Of Applied Sciences Research 10(3), March, Pages: 181-189 with base on weight and importance of factors and determining criteria of SWOT analysis So this research want to answer to questions such as how can determine strategic in organization with using of MCDM (multiple criteria Decision making) in SWOT analysis method? How can use of ANP for determining criteria in SWOT method? How can use of TOPSIS method for determining strategies in SWOT analysis method? Research design: Select strategy This research done with compilation strategies aim in an organization by using of several criteria technique (MCDM) in SWOT analysis method. The research design in this research of usage aim and with base on quiddity and method is a descriptive – survey research. The research design in this research clarify with providing meaning model and then in eight step model. In this research, use of cases method with base on matrix operation. Select strategy W1 W1 SWOT factors SWOT factors W2 W3 SWOT cases SWOT cases W3 W4 Strategy kinds W2 Strategy kinds Fig. 1: Descriptive model with ANP, AHP method. First step: detection of strategy selecting factors Second step: determining relation between SWOT factors Third step: detection of sub-criteria of SWOT factors Fourth step: detection of possible strategies kind Fifth step: determine general cases and selecting strategy Sixth step: compatible test Seventh step: account matrix Eight step: selecting best cases For determine the criteria of selecting strategy and relation between them uses of 5 person ideas of company reporter's. In distribute questionnaires for avoiding of ambiguity or understanding questions use of ANP model in physical method (presence method). For gathering research's inputs use of questionnaires. In this research, use of ANP model for designing questionnaires. For franchises, use of hour degree criteria. For evaluate questionnaires use of content and apparent method. Analysis method in inputs: For detection sub-criteria, use of Dolphi method. For detection relation and determining criteria in this research, use of ANP model. For selecting best solution, use of TOPSIS technique. For analyzing inputs use of expert choice and super decision. Deducting and findings of research: The numerial analysis in this research are: 1- Detection of selecting strategy criteria with Dolphi method. In first step, improve several criteria for analyzing SWOT and with distribute questionnaire between specialists, gather their ideas and beliefs. In result, the criteria which have the numbers much than 7 are select of final factors. In doing research, for speedup, in first step, done average method of person's numbers to every one of factors. The factors which cause the maximum numbers of 7 are in below table. 184 Ahamad Askari et al, 2014 /Journal Of Applied Sciences Research 10(3), March, Pages: 181-189 First table: primary criteria of SWOT analysis. Environmental opportunities O1 O2 O3 O4 Fears (W1 ) = 0.601 0.079 T1 T2 T3 relation model between primary factors should do even comparisons between criteria which related each other of specialist's idea. The result of this comparisons and determining priority between this criteria shows in second table: Table 2: The even comparison matrix of primary criteria with considering fix 0 criteria. S W T S 1 5.752652 5.546664029 W 0.173833 1 0.902880451 T 1.107566 0.180289 1 So,the special vector (W1 ) will be in below shape: Z1 Z2 Z3 Weak points 2- Compare and assessment of criteria and subcriteria in selecting strategy with ANP technique. With base on research model, the next step in account of super-matrix in inside relation of primary criteria for determining W2 direction with base on S1 S2 S3 S4 Power points Power points There is specialist work power in company. There is suitable financial capitals in company. There is administrative outomasion. IZO system improve is gassuzan company. Weak points There isn't necessary coordination between productive units. There isn't long term program for personal and organization. The security cases station having long time of delivering environmental Fears. Environmental fears Inflation rate is up in country. Doing aim design of subventions. Economical prohibition creats disorder in out transaction. Environmental opportunities In outlook view 1404, allocate suitable budget for progressing Gas network. There is special and cheap work power in area. There is relation with Gas company by web method. Relation and suitable coordination is possible with Miane Asia country's by sail offices. Special vector 0.738362813 0.125571343 0.136065845 0.247 The even comparison matrix of T, O, Z criteria with considering fix inside weak point is shown in third table: Table 3: The even comparison matrix of primary criteria with based on Z criteria. Z O T Z 1 0.370107172 1.148698 O 2.70192 1 T 0.870551 1 Special vector 0.225892155 0.493809641 0.280298204 The even comparison matrix of T, O, Z criteria with considering fix of weak points is shown in fourth table. Table 4: The even comparison matrix of primary criteria with based on Z criteria. S O T S 1 2.111786 5.720331779 O 0.473533 1 T 0.174815 1 Special vector 0.674706037 0.202348183 0.122945780 The even comparison matrix with O, Z, S criteria are considered fix of environmental fears are shown in table 5: Table 5: The even comparison matrix of primary criteria with based on T criteria. S Z S 4.317359884 6.345752 Z 0.157586 1 O 0.231623 2.70192 So the W2 matrix will be in below shape: O 1.148698 0.370107172 1 Special vector 0.708024968 0.091081381 0.200893652 185 Ahamad Askari et al, 2014 /Journal Of Applied Sciences Research 10(3), March, Pages: 181-189 T W2 = O Z S S 0.708 0.738 0.674 Z 0.091 0.125 O 0.200 T 1 1 0.225 1 0.202 0.493 1 0.136 0.122 0.280 The even compare of sub criteria SWOT: In this step,compares every group of sub-criteria with each other. In table 6,the compare of cases is shown in power point of organization. With considering the amount of table, can say the existence of special and skillful work power in Table 6: The even compare of matrix in sub-criteria of power point. S1 S2 S1 1 1.148698 S2 0.870550563 1 S3 0.170897290 0.238495 S4 0.155426218 0.223329 Cr =0.01 The result of even compare of sub-criteria in inside weak points of company are shown in table 7.the results of this comparisons shows that uncoordinate between produce cases (Z1) in important point is of inside weak points of company (S1) is important point in company. Also the existence of capital and suitable financial case (S2) have important role. The official and IZO system in next degrees have important priority. Because compatible rate in table is smaller than 0.1.so can reliance to this result. S3 5.851468 4.192963 1 0.870551 Z3 4.617892927 0.401370781 1 Special vector 3.221004710 0.381362961 0.814085706 The relation with Gas companies by outomacion of web has lower important in comparison with other environmental opportunities the relation possibility and suitable coordinate in Gassuzan company with Miane Asia countries by selling offices has second degree. Table 8: The even comparison matrix of sub-criteria environmental opportunities. O1 O2 O3 O1 1 6.672859 4.891382 O2 0.149860795 1 0.529612 O3 0.204441187 1.888175 1 O4 0.850283000 0.434195 5.12278 Cr = 0.021 The result of even comparison of sub-criteria in environmental fears is shown in table 9.The result of this comparison that there isn’t difference between environmental importance of specialist Special vector 0.469914144 0.368446349 0.085238721 0.076400786 company. The time of delivering cases in station (Z2) is in second degree of importance view. The long term programming fact (Z3) includes smaller importance. Table 7: The even compare of matrix in sub-criteria of power point. Z1 Z2 Z1 1 7.236528 Z2 0.138188 1 Z3 0.216549 2.491462 Cr = 0.03 The result of even comparison in sub–criteria of environmental opportunities is show in table 8. With base on the results of comparison the allocate factor in suitable budget for improving Gas network is the most important environment opportunity for company. S4 6.433921 4.477695 1.148698 1 O4 1.176079 2.303112 0.195207 1 Special vector 0.514320251 0.135107296 0.108259206 0.242313247 view.economic prohibition (T3),aiming subventions (T2) and much inflation rate (T1) are important environmental fears in company. 186 Ahamad Askari et al, 2014 /Journal Of Applied Sciences Research 10(3), March, Pages: 181-189 Table 9: The even comparison matrix of sub – criteria in environmental challenges. T1 T2 Z1 1 0.944088 Z2 1.059224 1 Z3 0.950979 1.059224 Cr = 0.01 T1 1 1.059224 0.950979 Z1 Z2 Z3 T2 0.944088 1 1.059224 T3 1.051547497 0.944087511 1 Special vector 0.332525491 0.333332680 0.334141829 T3 1.051547497 0.944087511 1 Special vector 0.332525491 0.333332680 0.334141829 Cr = 0.01 Therefore the four special vectors (w3) will be in below shape: 0.467 W3s= W3z= 0.368 0.514 W3o= 0.135 0.085 0.108 0.076 0.242 0.729 0.332 0.086 W3t= 0.184 0.333 0.334 3- Account final priorities: For accounting final priorities to comparison matrixes w1, w2,w3 is need which accounted before and also controlled their coordinating. With installing Table 10: Un-symphonic super matrix. Un-symphonic super matrix Main factors Sub-criteria of main factors S Z O T S1 S2 S3 S4 Z1 Z2 Z3 O1 O2 O3 O4 T1 T2 T3 Aim G 0.601 0.079 0.247 0.073 0 0 0 0 0 0 0 0 0 0 0 0 0 0 this matrix in primary super matrix, will earn the unsymphonic super matrix. The structure of un-symphonic super matrix is shown in table 10. S 0 0.225 0.493 0.280 0.467 0.368 0.085 0.076 0 0 0 0 0 0 0 0 0 0 Primary factors Z O 0.674 0.738 0 0.125 0.202 0 0.122 0.136 0 0 0 0 0 0 0 0 0.729 0 0.086 0 0.184 0 0 0.514 0 0.135 0 0.108 0 0.242 0 0 0 0 0 0 T 0.708 0.091 0.200 0 0 0 0 0 0 0 0 0 0 0 0 0.332 0.333 0.334 In this step; the final priority of SWOT sub-criteria with considering inside relations should determine. for this work,in first should (w2) compared matrix hit in (w1). 187 Ahamad Askari et al, 2014 /Journal Of Applied Sciences Research 10(3), March, Pages: 181-189 1 0.601 1 0.225 0.079 1 0.202 0.493 0.247 0.573 0.073 0.284 0.708 0.738 0.674 W2 * W1 = 0.091 0.125 0.200 0.888 = 0.251 1 0.136 0.122criteria 0.280hitting in relative priorities of SWOT factors. So will earn In result the final opportunities of SWOT the final priorities. Table 11: Final priority of factors. criteria priority S 0.888 Z 0.251 O 0.573 T 0.284 factors S1 S2 S3 S4 Z1 Z2 Z3 O1 O2 O3 O4 T1 T2 T3 With base on this table, the important factor in selecting strategy is the existence of skillful and specialist work power in company (S1). Then the suitable financial capitalls in company (S2) has most priority. Allocating suitable budget for progressing Gas network in 1404 view (01) is environment opportunity which is third important factor in selecting strategy. Also un-coordinate is inside weakness point which is fourth effective factor in selecting strategy. The list of final priority with Wf name is design in four vector. If this vector hit in super-matrix of assessment points with base on subcriteria, the final vector of selecting strategy will earn.Of course in this research, use of TOPSIS method. 4- account of important solution with use of TOPSIS analysis: Because in this research,the select of suitable strategy is depend to detection and ranking of quantitive and qualitive factors, so consider the TOPSIS method. With this base, it consider inside power point and environmental opportunities in positive factors and inside weak points and environmental fears in negative factors. The kind of strategies and main factors in this research is shown in 12 and 13 table. Detection of main index: Relative priority 0.467 0.368 0.085 0.076 0.729 0.086 0.184 0.514 0.135 0.108 0.242 0.332 0.333 0.334 Final priority 0.414796872 0.326863488 0.075498360 0.067504416 0.183520647 0.021649898 0.046320712 0.294959414 0.077469885 0.061975908 0.138871942 0.094457320 0.094741830 0.095026340 For detection of critical, use of pareto law. So the below factors selecting for primary factors. First step: detection of criteria and points. The kind of strategy (points) and main index (criteria) detects. So the matrix for points make with base on criteria. For getting benefit of strategies, use of seven degree spectrum with base on every criteria.The suitable numbers to each of strategies are with base on index. With considering graphic average of specialist ide is shown in table 14. Second step: providing the un-comparison matrix. In second step, the un-comparison matrix is done by inflation. So the TOPSIS software for uncomparison matrix is in below shape: Third step: provide un-comparison symphonic matrix In this step, the un-comparison matrix (N) should change to symphonic un-comparison matrix (V). The result of this accounting is brief in table 16. Four step: account negative and positive ideals. In this step; for every index, account a positive ideal (V+) and a negative ideal (V-). Fifth step: Account distance every point of positive and negative ideals. The outgoing software of TOPSIS for this transaction is shown in table 17. Sixth step: account ideal solution In this step, account the graphic near amount every point to ideal solution. So with considering account amount in table 18 can get result which best point is secondary solution. The priority of solutions with using of TOPSIS analysis is shown in below shape: 188 Ahamad Askari et al, 2014 /Journal Of Applied Sciences Research 10(3), March, Pages: 181-189 1-second number solution (ST) 2-First number solution (SO) 3-third number solution (WO) 4-Fourth number solution (WT) Table 12: Final priority of factors. Description How can do the maximum benefit of opportunities with power points? How can omit or decrease fear effects with using of power points? How can decrease or change to power point with getting benefit of opportunities? How should omit effects or decrease fear effects with decreasing weak points? Table 13: Detection of critical index. درصد فراواني تجمعي 0.20805829 0.372010004 0.519958928 0.612011194 0.681668081 0.729332418 0.776854047 0.824232968 0.863091149 0.900960431 0.934820024 0.965906568 0.989140611 1 Table 14: Decision making matrix. T1 T2 T3 2.9925 2.0912 3.2771 2.9925 2.1411 3.4712 3.9487 2.6051 1.3195 5.8273 6.5175 6.5175 Table 15: Desition matrix of un-comparison. T1 T2 T3 0.3643 0.274 0.4003 0.3643 0.2806 0.4240 0.4807 0.3414 0.1611 0.7090 0.8541 0.7960 درصد فراواني 0.20805829 0.16395171 0.14794892 0.09205227 0.06965689 0.04766434 0.04752163 0.04737892 0.03885818 0.03786928 0.03385959 0.03108654 0.02323404 0.01085939 O4 5.6187 6.4542 7.1598 1.88 O4 0.4965 0.5703 0.6327 0.1668 Table 16: Symphonic un-comparison matrix. S1+ S2+ O1+ 0.181847 0.234263 0.131735 0.414797 0.183044 0.178509 0.206237 0.095313 0.188509 0.179192 0.096555 0.047252 Table 17: d+ and dd1+ 0.240633 d10.192703 Table 18: Account control amounts. CL1 0.444696 CL1 0.444696 Z1 3.844 3.3934 7.1598 6.4906 Z1 0.3514 0.310 0.6544 0.5932 Z10.064489 0.056891 0.120096 0.108864 d2+ 0.052953 d20.304682 CL2 0.851937 CL2 0.851937 Discussion and Deduction: The most important power points of Dolphi technique in company are: the existence of specialist and skillful work power, the existence of suitable financial capitals in company, the existence of strategy SO ST WO WT فراواني مرتب 0.414796872 0.326863488 0.294959414 0.183520647 0.138871942 0.09502634 0.09474183 0.09445732 0.077469885 0.07549836 0.067504416 0.061975908 0.046320712 0.021649898 O1 4.5803 6.2073 6.5543 1.6437 S2 5.2614 4.1122 2.1411 2.1689 O1 0.44662 0.6052 0.6391 0.1602 O4+ 0.068950 0.079199 0.087864 0.023164 S2 0.7167 0.560 0.2916 0.2954 T30.038039 0.040291 0.015309 0.075641 d3+ 0.259764 d30.177018 CL3 0.405277 CL3 0.405277 S1 3.776 5.2614 4.2822 3.7279 فاکتورها S1 S2 O1 Z1 O4 T3 T2 T1 O2 S3 S4 O3 Z3 Z2 INDEX/STRATEGY SO ST WO WT S1 0.4384 0.6108 0.4972 0.4320 Index/strategy SO ST WO WT T20.025959 0.026585 0.032345 0.080919 T10.034411 0.034411 0.045406 0.066970 d4+ 0.326815 d40.0113 CL4 0.03342 CL4 0.03342 administrative outomasion and IZO system in Gazsuzan company with base on research results. Also weak points in company are: the we isn’t necessary coordination between productive units, the we isn’t long term program for personal and organization.the security cases station having long time of delivering. 189 Ahamad Askari et al, 2014 /Journal Of Applied Sciences Research 10(3), March, Pages: 181-189 Environmental fears in company are: inflation rate is up in country. Aiming design making of subventions. Economical prohibition creat disorder in out transaction. In other hand,there is other opportunities for company. In 1404 view, allocate suitable budget for improving company in gas part. There is special and cheap work power in area. there is relation with gas company by outomasion by web method. Relation and suitable coordination is possible with Miane Asia country's by sail offices. With considering analysis results,can say the most important power point is the existence of specialist and skillful work power in company.also the existence of suitable financial capital is of important point. In next degree, there is administrative outomacion and IZO system. The most important weak point in weak point in company is uncoordinating between productive units. The next case of importance view is the time of long delivering of security cases. Also the long term program has less importance. The most important environmental opportunities for company is suitable budget for improving Gas network in 1404. The next case is relation with Gas countries by web in comparison with other environmental opportunities. The possibility of relation and suitable coordinate of Gassuzan company with Miane Asia countries by sail offices is in second degree of importance view. In other hand, the result of this analysis shows that there isn't difference between environmental fears of importance view of specialist view. The most important environmental fears are economical prohibition of aiming subventions and the much rate of inflation. With base on research input, the most important factor in selecting strategy is the existence of specialist and skillful of work power. Then the existence of suitable financial capitals has much priority. The third factor in selecting strategy is allocating suitable budget for improving Gas network in 1404 view. Also the fourth factor in selecting strategy is un-coordinating between produce units in a point. For selecting best strategy, uses of TOPSIS method. Because in this research,selecting suitable strategy relate to recognizing and ranking of quantitive and qualitive factor, so use of TOPSIS method. The priority of sollutions are in below shape with use of TOPSIS analysis: 1-the solution of number 2 2-the solution of number1 3-the solution of number3 4-the solution of number4 This research is in same direction with Sin and Hamkaran researches. Lindgreen , Mehrolhasani . References       Razelighi Parkhan, Mostafa, 2003. Determining optimize strategy of the insurance manufactures production by using of multi-approaches decision method MADM, the publication of insurance. Shafie, Morteza, 1389. Designing strategic decision model of Iran Khodro Industrial; industrial management publication, 9th year, number 51. Safari and Babazadeh, 1386. The strategic analyzing on the process position of quality and presenting the strategy in order to develop it by using of model SWOT, year annual of Ferdousi university of Mashhad. Mehr Alhasani, 2008. 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