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JOURNAL OF APPLIED SCIENCES RESEARCH
Copyright © 2014, American-Eurasian Network for Scientific Information publisher
JOURNAL OF APPLIED SCIENCES RESEARCH
JOURNAL home page: http://www.aensiweb.com/jasr.html
2014 March; 10(3): pages 182-189.
Published Online: 15 May 2014.
Research Article
Identification of the factors and criteria influencing to choice of strategy in Industrial
Production Gas Souzan
1
1
2
3
Dr Vahidreza Mirabi, 2Ahamad Askari, 3Faeze Moeini
Professor, Faculty Member of Management,Qeshm international branch, Islamic Azad University Qeshm, Iran.
Department of Business Management, Faculty of Management, Lamerd branch, Islamic Azad University, Lamerd, Iran.
Phd Candidate, Islamic Azad University, Qeshm International Branch, Department Of Business Management, Qeshm, Iran.
Received: 25 January 2014; Revised: 12 April 2014; Accepted: 23 April 2014; Available online: 15 May 2014.
© 2014
AENSI PUBLISHER All rights reserved
ABSTRACT
This research done with compilation strategies aim in an organization by using of several criteria techniques (MCDM) in analysis
method ( SWOT ). So, this research done with clarifying the most important factors and effective criteria on selecting strategy in industrial
– productive company which called Gassuzan to earn attentionall result and more reliance with analysis and comparative view. In first
step, for doing this research the important criteria of SWOT analysis recognize in industrial – productive company Gassuzan.In second
step, the criteria and sub – criteria of selecting strategy with method of ANP, compare and determine the priorities between them. In result,
select the best strategy for industrial – productive company Gazsoozan. Using of TOPSIS technique. With considering analysis result of
ANP, can say the most important factor in selecting strategy is existence of skillful and specialist work power. then, the most important
factor is existence of suitable financial capitals in company, because of, in this study, the select of a suitable strategy is relate to
recognizing and classifying the quantitative and qualitative factors, so the usage of TOPSIS shows obviously, the Gazsoozan company for
programming strategic should consider on their power points and consider environmental fears.
Key words: strategy, SWOT, analysis of ANP network, few factor decision making, TOPSIS technie
INTRODUCTION
Strategic management is solving method of
many issues in today organizations with considering
complete minds, future viewing, comprehensive view
and necessity's. Strategic management bases is on
based of comprehensive amount which managers of
competitors company, markets, prices, suppliers of
primary products, distributers, governments,
creditors, stockers and the customers who are in all
of world and these factors are determiners of
business successfully in today's world so one of
important tools which organizations get benefit for
earning successful in future will be strategic
management [2].
One of big profits in strategic management is it
causes to give employers a kind of authority. It is a
method which by it, the employers being
encouragement to participate the decision processes.
They practice creativity, innovation, imagination
and therefore increase their effectiveness [1].
The evaluating of SOWT matrix is of effective
factors in progressing aims of organization. Provides
power and weakness points in organization such as
inside factors and the opportunities and fears such as
out factors of organization help to determine strategy
to get aims of organization in rival situations. And
general view to this topic in different conditions can
have important role in organization successful [3].
In this condition, multiple criteria decision
making are facilitating with selecting a case based on
few aim and criteria. In multiple criteria decision
making, some criteria or aim are sometimes opposite.
In this research, use of (MADM) method. One of
primary models in MADM is AHP (analysis
hierarchy process) with considering some unripe of
AHP method such as not consider the relations
between criteria and inside dependence in sub
criteria. In this research use of analysis network
process for determine assessment of characteristics.
for selecting best strategy use of TOPSIS (technique
for preference by similarity to ideal solution).
Because of in this research selecting of a suitable
strategy relate to recognizing and ranking of
quantitative and qualitative factors. So consider the
use of TOPSIS method. With this base, inside power
points and environmental opportunities are of
positive factor and inside weak points and
environmental fears of negative factors. The best
solution is a solution which has maximum distance
of negative factors and minimum distance of positive
factors. Needing to get best decision and usage of
suitable strategies in every time is a need which any
organization have it. The result of this research have
usage in one hand for scholars and in other hand for
organization, company's, factory's which design a
good view for self and with this base needing to do
strategic programming and selecting suitable strategy
Corresponding Author: Ahamad Askari, Professor, Faculty Member of Management,Qeshm international branch, Islamic
Azad University Qeshm, Iran.
183
Ahamad Askari et al, 2014 /Journal Of Applied Sciences Research 10(3), March, Pages: 181-189
with base on weight and importance of factors and
determining criteria of SWOT analysis So this
research want to answer to questions such as how can
determine strategic in organization with using of
MCDM (multiple criteria Decision making) in
SWOT analysis method? How can use of ANP for
determining criteria in SWOT method? How can use
of TOPSIS method for determining strategies in
SWOT analysis method?
Research design:
Select strategy
This research done with compilation strategies
aim in an organization by using of several criteria
technique (MCDM) in SWOT analysis method. The
research design in this research of usage aim and
with base on quiddity and method is a descriptive –
survey research. The research design in this research
clarify with providing meaning model and then in
eight step model.
In this research, use of cases method with base
on matrix operation.
Select strategy
W1
W1
SWOT factors
SWOT factors
W2
W3
SWOT cases
SWOT cases
W3
W4
Strategy kinds
W2
Strategy kinds
Fig. 1: Descriptive model with ANP, AHP method.
First step: detection of strategy selecting factors
Second step: determining relation between SWOT
factors
Third step: detection of sub-criteria of SWOT factors
Fourth step: detection of possible strategies kind
Fifth step: determine general cases and selecting
strategy
Sixth step: compatible test
Seventh step: account matrix
Eight step: selecting best cases
For determine the criteria of selecting strategy
and relation between them uses of 5 person ideas of
company reporter's. In distribute questionnaires for
avoiding of ambiguity or understanding questions
use of ANP model in physical method (presence
method).
For gathering research's inputs use of
questionnaires. In this research, use of ANP model
for designing questionnaires. For franchises, use of
hour degree criteria. For evaluate questionnaires use
of content and apparent method.
Analysis method in inputs:
For detection sub-criteria, use of Dolphi method.
For detection relation and determining criteria in this
research, use of ANP model. For selecting best
solution, use of TOPSIS technique. For analyzing
inputs use of expert choice and super decision.
Deducting and findings of research:
The numerial analysis in this research are:
1- Detection of selecting strategy criteria with Dolphi
method. In first step, improve several criteria for
analyzing SWOT and with distribute questionnaire
between specialists, gather their ideas and beliefs. In
result, the criteria which have the numbers much than
7 are select of final factors. In doing research, for
speedup, in first step, done average method of
person's numbers to every one of factors. The factors
which cause the maximum numbers of 7 are in below
table.
184
Ahamad Askari et al, 2014 /Journal Of Applied Sciences Research 10(3), March, Pages: 181-189
First table: primary criteria of SWOT analysis.
Environmental
opportunities
O1
O2
O3
O4
Fears
(W1 ) = 0.601
0.079
T1
T2
T3
relation model between primary factors should do
even comparisons between criteria which related
each other of specialist's idea.
The result of this comparisons and determining
priority between this criteria shows in second table:
Table 2: The even comparison matrix of primary criteria with considering fix 0 criteria.
S
W
T
S
1
5.752652
5.546664029
W
0.173833
1
0.902880451
T
1.107566
0.180289
1
So,the special vector (W1 ) will be in below shape:
Z1
Z2
Z3
Weak points
2- Compare and assessment of criteria and subcriteria in selecting strategy with ANP technique.
With base on research model, the next step in
account of super-matrix in inside relation of primary
criteria for determining W2 direction with base on
S1
S2
S3
S4
Power
points
Power points
There is specialist work power in company.
There is suitable financial capitals in company.
There is administrative outomasion.
IZO system improve is gassuzan company.
Weak points
There isn't necessary coordination between productive units.
There isn't long term program for personal and organization.
The security cases station having long time of delivering environmental
Fears.
Environmental fears
Inflation rate is up in country.
Doing aim design of subventions.
Economical prohibition creats disorder in out transaction.
Environmental opportunities
In outlook view 1404, allocate suitable budget for progressing Gas network.
There is special and cheap work power in area.
There is relation with Gas company by web method.
Relation and suitable coordination is possible with Miane Asia country's by sail offices.
Special vector
0.738362813
0.125571343
0.136065845
0.247
The even comparison matrix of T, O, Z criteria
with considering fix inside weak point is shown in
third table:
Table 3: The even comparison matrix of primary criteria with based on Z criteria.
Z
O
T
Z
1
0.370107172
1.148698
O
2.70192
1
T
0.870551
1
Special vector
0.225892155
0.493809641
0.280298204
The even comparison matrix of T, O, Z criteria with considering fix of weak points is shown in fourth table.
Table 4: The even comparison matrix of primary criteria with based on Z criteria.
S
O
T
S
1
2.111786
5.720331779
O
0.473533
1
T
0.174815
1
Special vector
0.674706037
0.202348183
0.122945780
The even comparison matrix with O, Z, S criteria are considered fix of environmental fears are shown in
table 5:
Table 5: The even comparison matrix of primary criteria with based on T criteria.
S
Z
S
4.317359884
6.345752
Z
0.157586
1
O
0.231623
2.70192
So the W2 matrix will be in below shape:
O
1.148698
0.370107172
1
Special vector
0.708024968
0.091081381
0.200893652
185
Ahamad Askari et al, 2014 /Journal Of Applied Sciences Research 10(3), March, Pages: 181-189
T
W2 =
O
Z
S
S
0.708 0.738 0.674
Z
0.091 0.125
O
0.200
T
1
1 0.225
1 0.202 0.493
1 0.136 0.122 0.280
The even compare of sub criteria SWOT:
In this step,compares every group of sub-criteria
with each other. In table 6,the compare of cases is
shown in power point of organization. With
considering the amount of table, can say the
existence of special and skillful work power in
Table 6: The even compare of matrix in sub-criteria of power point.
S1
S2
S1
1
1.148698
S2
0.870550563
1
S3
0.170897290
0.238495
S4
0.155426218
0.223329
Cr =0.01
The result of even compare of sub-criteria in
inside weak points of company are shown in table
7.the results of this comparisons shows that uncoordinate between produce cases (Z1) in
important point is of inside weak points of
company (S1) is important point in company. Also
the existence of capital and suitable financial case
(S2) have important role. The official and IZO
system in next degrees have important priority.
Because compatible rate in table is smaller than
0.1.so can reliance to this result.
S3
5.851468
4.192963
1
0.870551
Z3
4.617892927
0.401370781
1
Special vector
3.221004710
0.381362961
0.814085706
The relation with Gas companies by outomacion
of web has lower important in comparison with other
environmental opportunities the relation possibility
and suitable coordinate in Gassuzan company with
Miane Asia countries by selling offices has second
degree.
Table 8: The even comparison matrix of sub-criteria environmental opportunities.
O1
O2
O3
O1
1
6.672859
4.891382
O2
0.149860795
1
0.529612
O3
0.204441187
1.888175
1
O4
0.850283000
0.434195
5.12278
Cr = 0.021
The result of even comparison of sub-criteria in
environmental fears is shown in table 9.The result of
this comparison that there isn’t difference between
environmental
importance
of
specialist
Special vector
0.469914144
0.368446349
0.085238721
0.076400786
company. The time of delivering cases in station
(Z2) is in second degree of importance view. The
long term programming fact (Z3) includes smaller
importance.
Table 7: The even compare of matrix in sub-criteria of power point.
Z1
Z2
Z1
1
7.236528
Z2
0.138188
1
Z3
0.216549
2.491462
Cr = 0.03
The result of even comparison in sub–criteria of
environmental opportunities is show in table 8. With
base on the results of comparison the allocate factor
in suitable budget for improving Gas network is the
most important environment opportunity for
company.
S4
6.433921
4.477695
1.148698
1
O4
1.176079
2.303112
0.195207
1
Special vector
0.514320251
0.135107296
0.108259206
0.242313247
view.economic prohibition (T3),aiming subventions
(T2) and much inflation rate (T1) are important
environmental fears in company.
186
Ahamad Askari et al, 2014 /Journal Of Applied Sciences Research 10(3), March, Pages: 181-189
Table 9: The even comparison matrix of sub – criteria in environmental challenges.
T1
T2
Z1
1
0.944088
Z2
1.059224
1
Z3
0.950979
1.059224
Cr = 0.01
T1
1
1.059224
0.950979
Z1
Z2
Z3
T2
0.944088
1
1.059224
T3
1.051547497
0.944087511
1
Special vector
0.332525491
0.333332680
0.334141829
T3
1.051547497
0.944087511
1
Special vector
0.332525491
0.333332680
0.334141829
Cr = 0.01
Therefore the four special vectors (w3) will be in below shape:
0.467
W3s=
W3z=
0.368
0.514
W3o=
0.135
0.085
0.108
0.076
0.242
0.729
0.332
0.086
W3t=
0.184
0.333
0.334
3- Account final priorities:
For accounting final priorities to comparison
matrixes w1, w2,w3 is need which accounted before
and also controlled their coordinating. With installing
Table 10: Un-symphonic super matrix.
Un-symphonic super matrix
Main
factors
Sub-criteria of main factors
S
Z
O
T
S1
S2
S3
S4
Z1
Z2
Z3
O1
O2
O3
O4
T1
T2
T3
Aim
G
0.601
0.079
0.247
0.073
0
0
0
0
0
0
0
0
0
0
0
0
0
0
this matrix in primary super matrix, will earn the unsymphonic super matrix.
The structure of un-symphonic super matrix is
shown in table 10.
S
0
0.225
0.493
0.280
0.467
0.368
0.085
0.076
0
0
0
0
0
0
0
0
0
0
Primary factors
Z
O
0.674
0.738
0
0.125
0.202
0
0.122
0.136
0
0
0
0
0
0
0
0
0.729
0
0.086
0
0.184
0
0
0.514
0
0.135
0
0.108
0
0.242
0
0
0
0
0
0
T
0.708
0.091
0.200
0
0
0
0
0
0
0
0
0
0
0
0
0.332
0.333
0.334
In this step; the final priority of SWOT sub-criteria with considering inside relations should determine. for
this work,in first should (w2) compared matrix hit in (w1).
187
Ahamad Askari et al, 2014 /Journal Of Applied Sciences Research 10(3), March, Pages: 181-189
1
0.601
1 0.225
0.079
1 0.202 0.493
0.247
0.573
0.073
0.284
0.708 0.738 0.674
W2 * W1 =
0.091 0.125
0.200
0.888
=
0.251
1 0.136
0.122criteria
0.280hitting in relative priorities of SWOT factors. So will earn
In result the final opportunities
of SWOT
the final priorities.
Table 11: Final priority of factors.
criteria
priority
S
0.888
Z
0.251
O
0.573
T
0.284
factors
S1
S2
S3
S4
Z1
Z2
Z3
O1
O2
O3
O4
T1
T2
T3
With base on this table, the important factor in
selecting strategy is the existence of skillful and
specialist work power in company (S1). Then the
suitable financial capitalls in company (S2) has most
priority.
Allocating suitable budget for progressing Gas
network in 1404 view (01) is environment
opportunity which is third important factor in
selecting strategy. Also un-coordinate is inside
weakness point which is fourth effective factor in
selecting strategy. The list of final priority with Wf
name is design in four vector. If this vector hit in
super-matrix of assessment points with base on subcriteria, the final vector of selecting strategy will
earn.Of course in this research, use of TOPSIS
method.
4- account of important solution with use of TOPSIS
analysis:
Because in this research,the select of suitable
strategy is depend to detection and ranking of
quantitive and qualitive factors, so consider the
TOPSIS method. With this base, it consider inside
power point and environmental opportunities in
positive factors and inside weak points and
environmental fears in negative factors. The kind of
strategies and main factors in this research is shown
in 12 and 13 table.
Detection of main index:
Relative priority
0.467
0.368
0.085
0.076
0.729
0.086
0.184
0.514
0.135
0.108
0.242
0.332
0.333
0.334
Final priority
0.414796872
0.326863488
0.075498360
0.067504416
0.183520647
0.021649898
0.046320712
0.294959414
0.077469885
0.061975908
0.138871942
0.094457320
0.094741830
0.095026340
For detection of critical, use of pareto law. So
the below factors selecting for primary factors.
First step: detection of criteria and points.
The kind of strategy (points) and main index
(criteria) detects. So the matrix for points make with
base on criteria. For getting benefit of strategies, use
of seven degree spectrum with base on every
criteria.The suitable numbers to each of strategies are
with base on index. With considering graphic
average of specialist ide is shown in table 14.
Second step: providing the un-comparison matrix.
In second step, the un-comparison matrix is done
by inflation. So the TOPSIS software for uncomparison matrix is in below shape:
Third step: provide un-comparison symphonic matrix
In this step, the un-comparison matrix (N) should
change to symphonic un-comparison matrix (V).
The result of this accounting is brief in table 16.
Four step: account negative and positive ideals.
In this step; for every index, account a positive ideal
(V+) and a negative ideal (V-).
Fifth step: Account distance every point of positive
and negative ideals.
The outgoing software of TOPSIS for this transaction
is shown in table 17.
Sixth step: account ideal solution
In this step, account the graphic near amount every
point to ideal solution.
So with considering account amount in table 18
can get result which best point is secondary solution.
The priority of solutions with using of TOPSIS
analysis is shown in below shape:
188
Ahamad Askari et al, 2014 /Journal Of Applied Sciences Research 10(3), March, Pages: 181-189
1-second number solution (ST)
2-First number solution (SO)
3-third number solution (WO)
4-Fourth number solution (WT)
Table 12: Final priority of factors.
Description
How can do the maximum benefit of opportunities with power points?
How can omit or decrease fear effects with using of power points?
How can decrease or change to power point with getting benefit of opportunities?
How should omit effects or decrease fear effects with decreasing weak points?
Table 13: Detection of critical index.
‫درصد فراواني تجمعي‬
0.20805829
0.372010004
0.519958928
0.612011194
0.681668081
0.729332418
0.776854047
0.824232968
0.863091149
0.900960431
0.934820024
0.965906568
0.989140611
1
Table 14: Decision making matrix.
T1
T2
T3
2.9925
2.0912
3.2771
2.9925
2.1411
3.4712
3.9487
2.6051
1.3195
5.8273
6.5175
6.5175
Table 15: Desition matrix of un-comparison.
T1
T2
T3
0.3643
0.274
0.4003
0.3643
0.2806
0.4240
0.4807
0.3414
0.1611
0.7090
0.8541
0.7960
‫درصد فراواني‬
0.20805829
0.16395171
0.14794892
0.09205227
0.06965689
0.04766434
0.04752163
0.04737892
0.03885818
0.03786928
0.03385959
0.03108654
0.02323404
0.01085939
O4
5.6187
6.4542
7.1598
1.88
O4
0.4965
0.5703
0.6327
0.1668
Table 16: Symphonic un-comparison matrix.
S1+
S2+
O1+
0.181847
0.234263
0.131735
0.414797
0.183044
0.178509
0.206237
0.095313
0.188509
0.179192
0.096555
0.047252
Table 17: d+ and dd1+
0.240633
d10.192703
Table 18: Account control amounts.
CL1
0.444696
CL1
0.444696
Z1
3.844
3.3934
7.1598
6.4906
Z1
0.3514
0.310
0.6544
0.5932
Z10.064489
0.056891
0.120096
0.108864
d2+
0.052953
d20.304682
CL2
0.851937
CL2
0.851937
Discussion and Deduction:
The most important power points of Dolphi
technique in company are: the existence of specialist
and skillful work power, the existence of suitable
financial capitals in company, the existence of
strategy
SO
ST
WO
WT
‫فراواني مرتب‬
0.414796872
0.326863488
0.294959414
0.183520647
0.138871942
0.09502634
0.09474183
0.09445732
0.077469885
0.07549836
0.067504416
0.061975908
0.046320712
0.021649898
O1
4.5803
6.2073
6.5543
1.6437
S2
5.2614
4.1122
2.1411
2.1689
O1
0.44662
0.6052
0.6391
0.1602
O4+
0.068950
0.079199
0.087864
0.023164
S2
0.7167
0.560
0.2916
0.2954
T30.038039
0.040291
0.015309
0.075641
d3+
0.259764
d30.177018
CL3
0.405277
CL3
0.405277
S1
3.776
5.2614
4.2822
3.7279
‫فاکتورها‬
S1
S2
O1
Z1
O4
T3
T2
T1
O2
S3
S4
O3
Z3
Z2
INDEX/STRATEGY
SO
ST
WO
WT
S1
0.4384
0.6108
0.4972
0.4320
Index/strategy
SO
ST
WO
WT
T20.025959
0.026585
0.032345
0.080919
T10.034411
0.034411
0.045406
0.066970
d4+
0.326815
d40.0113
CL4
0.03342
CL4
0.03342
administrative outomasion and IZO system in
Gazsuzan company with base on research results.
Also weak points in company are: the we isn’t
necessary coordination between productive units, the
we isn’t long term program for personal and
organization.the security cases station having long
time of delivering.
189
Ahamad Askari et al, 2014 /Journal Of Applied Sciences Research 10(3), March, Pages: 181-189
Environmental fears in company are: inflation
rate is up in country. Aiming design making of
subventions. Economical prohibition creat disorder
in out transaction. In other hand,there is other
opportunities for company. In 1404 view, allocate
suitable budget for improving company in gas part.
There is special and cheap work power in area. there
is relation with gas company by outomasion by web
method. Relation and suitable coordination is
possible with Miane Asia country's by sail offices.
With considering analysis results,can say the
most important power point is the existence of
specialist and skillful work power in company.also
the existence of suitable financial capital is of
important point.
In next degree, there is administrative
outomacion and IZO system. The most important
weak point in weak point in company is uncoordinating between productive units. The next case
of importance view is the time of long delivering of
security cases. Also the long term program has less
importance.
The most important environmental opportunities
for company is suitable budget for improving Gas
network in 1404. The next case is relation with Gas
countries by web in comparison with other
environmental opportunities. The possibility of
relation and suitable coordinate of Gassuzan
company with Miane Asia countries by sail offices is
in second degree of importance view.
In other hand, the result of this analysis shows
that there isn't difference between environmental
fears of importance view of specialist view. The most
important environmental fears are economical
prohibition of aiming subventions and the much rate
of inflation. With base on research input, the most
important factor in selecting strategy is the existence
of specialist and skillful of work power. Then the
existence of suitable financial capitals has much
priority. The third factor in selecting strategy is
allocating suitable budget for improving Gas network
in 1404 view. Also the fourth factor in selecting
strategy is un-coordinating between produce units in
a point.
For selecting best strategy, uses of TOPSIS
method. Because in this research,selecting suitable
strategy relate to recognizing and ranking of
quantitive and qualitive factor, so use of TOPSIS
method.
The priority of sollutions are in below shape
with use of TOPSIS analysis:
1-the solution of number 2
2-the solution of number1
3-the solution of number3
4-the solution of number4
This research is in same direction with Sin and
Hamkaran researches. Lindgreen [5], Mehrolhasani
[4].
References
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