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Industry Innovation: A Canadian Perspective
Industry Innovation: A Canadian Perspective Overview “Canada” 90 Mills operated by 38 companies 15 companies manage multiple mills – 67 mills in this group – 8 Mills are affiliated with companies with other international operations 15 are either truly independent or operated in partnership 23 Mills operated as individual entities – Energy Intensive Trade Exposed (EITE) 3 companies are among Canada’s Top 100 Corporate R&D spenders for 20141 (shown by * in chart) – – FPInnovations (hatched in chart) – – 2 $71.2M 3 Forest Companies in the same list for 1999 Largest industry research group, 525 staff Members: 17 companies, 44 mills 1. http://www.researchinfosource.com/top100_corp.php Number of Mills 0 1 2 3 4 5 6 7 8 9 10 *Resolute Forest… Kruger Paper Excellence *Cascades Domtar Irving Pulp & Paper Canfor Catalyst Paper West Fraser *Tembec White Birch Paper Aditya Birla Group Atlantic Packaging Rolland Enterprises Sonoco Industry Innovation circa 1990 Mill Technical Teams Corporate R&D directed priorities and activities. Engaged in significant fundamental research. Corporate R&D FPInnovations Corporate R&D Sales Group Universities Technical Capacity Mill Alignment Corporate Alignment Responsiveness 3 Industry Associations Universities provided industry specialized graduates. Worked with FPI on fundamental research. FPI connected the industry and supporting member company R&D with common initiatives. Close relationship with key forestry universities, R&D Centers: A Rare Breed Strong Tradition of Corporate R&D Centers in Canada – – – – – MacMillan Bloedel Abitibi Domtar Avenor Tembec Most downsized or incorporated into the mills in the late 1990’s Fundamental research transitioned to University based Centers of Excellence Cascades & Canfor have the only 2 declared “R&D Centers” in Canada http://www.cascades.com/en/products-and-services/services/engineering/engineering-energy-anddevelopment/research-and-development-rdc http://www.canfor.com/pulp-and-paper/innovation 4 Industry Innovation: the move to the mill - Product Development Teams - Technical Departments - Skunk Works - Employee Involvement Corporate R&D Mill Technical Teams Sales Group Innovation Champion FPInnovations FPI becomes closer to the mill level teams One champion directs priorities and activities. Industry Associations Technical Capacity Mill Alignment Corporate Alignment Responsiveness 5 Universities Universities take a larger role in industry related research Mill Based Innovation: is it enough? Traditional goals – – – Process troubleshooting Cost reduction Grade progression – – – – Employees Sales Force Suppliers FPInnovations – Most “traditional” product segments are well supplied Processes are relatively mature, opportunities incremental Internal networks very effective in this case However – New products need to create new demand or disrupt existing industries. New innovation challenges require external networks. 6 Innovation Networks: if you can’t beat them, join them Direct relationships with other companies Company 2 Mill Technical Teams Sales Group Technical Capacity Mill Alignment Corporate Alignment Responsiveness 7 FPInnovations Innovation Champion Centers of Excellence University 3 Industry Associations University University 1 2 University Networks leverage multiple schools Network Example: Energy Reduction in Mechanical Pulping A university-industry collaborative research program 8 Network Components Challenged FIBRE Forest Innovation by Research & Education – Launched 2011 – Combined 8 networks – 100 professors, 400 students 9 expired FPInnovations 525 employees Globally respected Market development capability – Naturex collaboration Partnership model under pressure – a smaller industry with fewer players does not necessarily suit this approach. Government as a Partner Federal Programs 26 unique programs targeting Forest Sector Innovation 20 unique Administering Organizations – – market access & development ,9 direct funding or incentives, 14 Natural Resources Canada – Canadian Forest Service (4) National Research Council (3) http://www.ccfm.org/pdf/CCF M%20Innovation%20Compendi um%20August%2017%20EN% 202015.pdf Provincial Programs Additive to specific Federal Programs – Quebec, Alberta – BC Hydro IPO – Ontario CRIBE, Northern Ontario Heritage Fund Supportive to Federal Programs Regional Development Focus Targeted Community Focus – 10 Manitoba, Saskatchewan fostering collaboration ,9 innovation capacity, 2 codes and regulations, 2 Putting it Together 11 Pulp and Paper Green Transformation Program - June 2009 – March 2012 - $1 Billion - 24 companies - 98 projects - 38 communities For many companies, their first experience with federal programs 12 Transformative Technologies Program Pilot Scale Demonstration program managed with FPInnovations. • Hollow Fiber Contactor effluent treatment at AV Cell Pulp Mill in Atholville, NB • Nanocrystalline cellulose plant at Domtar in partnership with Domtar and Quebec • Cross Laminated Timber (CLT) in Okanagan Falls, BC using beetle-killed pine and other softwoods. http://www.ndia.org/Divisions/Divisions/ScienceAndEngineeringTechnology/Documents/C oyle%20NDIA.pdf 13 Investments in Forest Industry Transformation (IFIT) Created in 2010 • Phase 1: $100M • • • • 14 projects 6 mill based Phase 2: $90.4M • 2015-2019 107 unique proposals received in the first 2 Calls Mill Aditya Birla Group - AV Cell, Atholville, NB Alberta Pacific Boyle Mill Boyle, Alberta Cascade - Norampac-Cabano, Cabano Quebec Domtar Dryden Mill - Dryden, Ontario Domtar Windsor Mill Windsor, Quebec Kruger Trois Rivierès Mill Trois Rivierès, Quebec Millar Western Forest Products - Whitecourt, Alberta Resolute Forest Products Thunder Bay Mill - Thunder Bay, Ontario West Fraser Hinton Pulp Hinton, Alberta Program Project TTP & PPGTP Biogas from mill effluents IFIT Extracting biomethanol for mill operations IFIT IFIT Hemicellulose Hot Water Extraction Process Modified Softwood Pulp Fiber for HighPerformance Composites Project ($M) $ 12.0 $18.0 $ 4.9 $ 10.0 $ 10.0 $ 25.0 $2.0 $4.9 TTP NCC Pilot Plant $32.5 $ 32.5 IFIT Cellulose Filament Demonstration, Application Development and Commercialization $15.0 $ 43.6 IFIT Bioenergy-Effluent project $ 6.8 $ 42.0 TTP Lignoforce pilot-scale demonstration facility IFIT Lignin Recovery Plant $ 10.0 $ 22.0 http://www.nrcan.gc.ca/forests/federal-programs/15867 Latent innovation potential still exists. 14 Funding ($M) $ 93.2 $198.0 Now what? Open Innovation? 15 Open Innovation Examples 16 https://ninesights.ninesigma.com/rfps/-/rfp-portlet/rfpViewer/2986 Open Innovation DIY - Kruger Contest https://www.krugerproducts.ca/english/innovation.html 17 IFIT and Open Innovation IFIT collaboration with NineSigma to present an Innovation Gallery – 18 Announced Feb 4, 2016 A tool for marketing Canadian innovation and attracting additional collaboration and investment https://ninesights.ninesigma.com/web/ifit Next Steps: Policy Innovation CHALLENGES Investment Barriers Energy consumption tax impacts on EITE’s SRED credits non refundable Business Risks Permit amendments Property Tax risk Conditional Water licenses Regulatory requirements Policy Uncertainty First Nations STRENGTHS FPInnovations Federal Support – National spending as a % GDP better than Finland, Israel & Germany1 University Networks – 3 universities in the global top 50 – – – Lignin MFC NCC Industrial Scale Facilities 1 Policy innovation will likely require the same collaborative approach that the industry adopted 1. Globe & Mail, April 23, 2016 Dan Brenitz 19 Thank You [email protected] 20