3 Radio Key insights at a glance

Radio
Key insights at a glance
Fig. 3: Smartphone boom will pose an opportunity and a challenge
Radio advertising revenue (US$mn) and smartphone connections (mn),
top ten markets, 2019
$20,000
800
Radio advertising
revenue
$18,000
700
Smartphone
connections
$16,000
600
$14,000
500
$12,000
400
$10,000
$8,000
300
$6,000
200
$4,000
100
$2,000
Sp
ain
o
xic
Me
an
Ja
p
UK
nc
e
Fra
alia
Au
str
an
y
Ge
rm
Ca
na
Ch
da
0
ina
$0
US
3
Connected devices emerge as a mixed blessing... By 2019, smartphone connections will have risen
to 3.85bn, from 1.92bn in 2014, accounting for 56.0% of all mobile phone connections. Such devices
will give more consumers greater opportunity to listen to radio on the go, but simultaneously expand
opportunity and drive competitor services.
Source: Global entertainment and media outlook 2015 –2019, PwC, Ovum
Outlook insights: an analysis of the Global
entertainment and media outlook 2015 –2019
www.pwc.com /outlook
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