Some Suggestions on the Balance of SMEs Growth and Entrepreneur Growth
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Some Suggestions on the Balance of SMEs Growth and Entrepreneur Growth
Some Suggestions on the Balance of SMEs Growth and Entrepreneur Growth JIAO Xiao-min School of Economics, Huazhong University of Science and Technology, Wuhan, Hubei, 430074 Abstract: How to actuate effectively the entrepreneur unceasing growth to maintain the balance of the entrepreneur growth and the SMES growth is a topic with more practice significance. The former literatures are less study the growth of the SMES from the balance development of the entrepreneur growth and the SMES. This article discusses the countermeasure to maintain the equilibrium of the entrepreneur growth and the SMES growth from three aspects as follows: correctitude the entrepreneur's growth manner, structure multiple entrepreneur team, maintain entrepreneur growth accompany the SMES growth unceasingly. Keywords: the SMES; entrepreneur; balanced growth Maintain the balance of the entrepreneur growth and the SMES growth has vital significance to the growth and development of the SMES (Sun Xuemin,2004,2006,2007). How to actuate effectively the entrepreneur unceasing growth to maintain the balance of the entrepreneur growth and the SMES growth is a topic with more practice significance. There are some literatures discussing the entrepreneur growth in the former literatures, but most study from the macroscopic environment and the drive mechanism of the entrepreneur growth; There are also some literatures discussing the SMES growth, but less literatures studying from the balance development of the entrepreneur growth and the SMES. This article proposes countermeasure to maintain the balance of entrepreneur growth and the SMES growth from three aspects. 1 Correctitude entrepreneur's growth manner, guarantee balance growth of the SMES Entrepreneur's negative attitude is the important reason for the imbalance of the SMES growth. Guarantee the balance growth of the SMES, needs to correctitude the entrepreneur positive growth manner. Compared with big enterprise, we discover that many factors influence on the entrepreneur’s growth manner of the SMES, presents the multiple characteristic. In the mainstream economic literatures, pursuing profit maximization is a basic hypothesis. But in the SMES, we may see, besides pursuing profit maximization, there are many various reasons for setting up the enterprise. Demand to the achievement, the risk spirit, the interest hobby, the outside influence, each kind of accidental factor all possibly urge the entrepreneur to start an undertaking. These non-economic factors have strong randomness, but we can not recognize they all are non- rational. Wiklund and other scholars’ demonstration research discovered that, the importance of the economic factor’s influence on the entrepreneur growth manner was inferior to the people imagination. What is opposite to the economic theory, the non- economic factors have tremendous influence on the growth manner.1 The influence of these non-economic factors is not intense sometimes, but extremely universal, also is subtle and complex to the entrepreneur growth manner. Some part of the reason why the entrepreneur has the negative worry to scale expansion of the enterprise, come from the rational consideration about problems come forth in the growth process of the SMES, this is undisputable, moreover also is helpful to the question solution. But quite a part worries come from the thought limitation of the entrepreneur and the information understanding insufficiently. 1 , , , Johan Wiklund Per Davidsson Frédéric Delmar “What Do They Think and Feel about Growth? An Expectancy-Value Approach to Small Business Managers’ Attitudes Toward Growth”, Entrepreneurship: theory and practice, spring, 2003. 563 Thus breaking through" the brain obstacle ", understanding growth comprehensively, correctitude the growth manner, becomes a duty which the entrepreneur face. The entrepreneur thought limitation of the SMES includes: 1. Low goal to create wealth, satisfied little wealth limits the enterprise development. The entrepreneur gain certain income from starts an undertaking, their living standard had a bigger improvement, but they satisfied present situation, did not try hard for the enterprise scale expansion. This is a very important reason for many SMES can not grow big. 2. Busy in the daily management business, lack strategic thought, affects the growth and development of the enterprise. As a result of the human resources deficiency, the flat management construction of the SMES, its principle leader (entrepreneur of starts an undertaking) often have to directly handle massive daily administration, besides the minority entrepreneur can maintain the good strategic consideration, most enterprises appear the strategic losing, cause the enterprise losing the advantageous development opportunity. 3. The mind of be afraid of “do in a big way”, affects the step of the enterprise to become big and strong. Most entrepreneurs of the SMES lack the experience to manage the big enterprise, has strange feeling to the big enterprise's complex management system and the management question, then give birth to sense of afraid. This constituted one kind of contradictory psychology of the entrepreneurs of the SMES, both longed for “do in a big way”, and is afraid of“do in a big way”, when faces the opportunity to do big, they display excessively many hesitations, loses the good development opportunity. Overcome the entrepreneur thought limitation of the SMES, correctitude its growth manner, many methods and measures can be adopted. 1. Increase the opportunity for the SMES observe and emulate, study the successful big enterprise and exchange with the successful big enterprise, stimulate the establishment of its new goal to create wealth, overcome the mind of afraid of becoming big. Many successful big enterprises all developed from the SMES, all experienced the process from infancy to maturity. The development beginnings of these enterprises often is similar to the existing SMES; The growth question faced by the present SMES, these successful big enterprise also meet once; These entrepreneurs of the successful big enterprise also experience the same growth process with the entrepreneurs of existing SMES. The exchange interaction between them, has enormous help to the entrepreneurs of the existing SMES strengthen their confidence to make enterprise big, realize bigger goal, also has positive effect to the SMES finding the solution to the existing growth difficult. 2. Guide the entrepreneurs of the SMES paying attention to the strategic question, study strategy management knowledge. Most entrepreneurs of the SMES lack the knowledge and the experience of the strategic management. Do research through the organization training class and the topic, make them know the importance and the method of the strategic management, train them consider the enterprise development question from the profession development and the market development, help them to constitute strategic plan for the enterprise to make strong, is extremely important to the entrepreneurs of the SMES. In recent years, the rapid expansion atmosphere of the EMBA and MBA between the multitudinous entrepreneurs of the SMES, has reflected this kind of guidance necessity and the validity. 2 Structure multiple entrepreneur team, makes up limitation of the single entrepreneur, promote the balance growth of the SMEs In order to make up the limitation of single entrepreneur in the knowledge and background, maintain the continuous innovation spirit of the entrepreneur, structure a close entrepreneur team is extremely essential. A highly effective and supplementary entrepreneur team can become the important balance strength in the fast growth process of the SMES, help the SMES to cope with the environment change, resources limitation and kinds of contradiction in the growth process. 2.1 Entrepreneur team can promote the SMES fast growth, avoid growing stagnates Many evidences indicate that structure entrepreneur team plays a vital role in maintaining the SMES continuous growth. Brockaw (1993) obtained the conclusion after he inspected 1709 enterprises 564 in American: In "super—velocity" growth enterprise, only 6% is founded by single entrepreneur, 54% have two founders, 40% founded by entrepreneur team with three above people. Comparatively, 42% is founded by the single person in the stagnant growth enterprise. Based on the above investigation, Brockaw thought the joint effort of the entrepreneur team is the key factor to the enterprise’s fast growth2. The entrepreneur team has the superiority in the growth. Timmons (1990, 1994), Kamm (1990) and other investigators discovered that, Compared to the SMES founded and managed by single entrepreneur, the SMES founded by the entrepreneur team has more superiority.3 These mainly display in: (1) Life is longer. (2) Earning capacity is higher. (3) New product exploitation and Commercialization speed is quicker. (4)Good at using the market capital. (5) Can adapt the turbulent business environment. 2.2 Structure multiple entrepreneur team can effectively overcome the imbalance of the entrepreneur growth with the SMES growth In front of discourse, we can see that the limitation of the entrepreneur in individual aspect is the important reason to create the imbalance of the entrepreneur growth with the SMES growth. The strong suits of the single entrepreneur in former background, knowledge structure, management ability, superiority skill often become the barrier to the SMES further growth. Construct a multiple entrepreneur team can encourage the creativity; can provide different opinion and viewpoint; arise constructive conflict; reduce the inclination of settle for the present situation and pursue the successful opportunity to improve the SMES. Wen QiMo sums up the multiplicity in three aspects the function multiplicity, the industry multiplicity and the thinking mode multiplicity in a book Fast Growth , these three aspects can become the standard for the growth SMES structuring multiple entrepreneur team. Function multiplicity is based on work experience. The function multiplicity can come forth the constructive conflict. The entrepreneur team with different function backgrounds when make the decision-making, is helpful to provide a series of inspection, the confirmation and the balance method. Industry multiplicity is based on industry experience. The multiplicity in the industry experience is helpful to the entrepreneur team making a better decision. Because the team members worked in the specific profession, can provide many viewpoint and view based on the rich experience; But the new members can provide "bystander's view", these possibly because "too close to the problem" never refer to. Thinking mode multiplicity is based on horizontal thought and vertical thought. The entrepreneur team is helpful to the balance realization of horizontal thought and vertical thought, guarantees the rationality and the development strategy execution successfully. (Figure 4 shows) 《 Horizontal thought , 》 Vertical thought Detail guidance Follows the logic, careful carries on Follower role Pays attention to the slight progress Settle for the fixed restraint Big prospect guidanceto bring possibility divarication Challenge role New viewpoint catalyst The breakthrough restraint imposed 2 Brockaw, L. (1993) `The Truth about Start-Ups', Inc.,15(3), 56±64. Timmons, J. A. (1994) New Venture Creation: Entrepreneurship For The 21st Century (4th), Irwin, Homewood, IL. Kamm, J. B., Shuman, J. C., Seeger, J. A. and Nurick,. J. (1990) `Entrepreneurial teams in a new venture creation: a research agenda', Entrepreneurship Theory and Practice, 14(4), 7±17. 3 565 Figure4 entrepreneur team's thought multiplicity Material origin: [American] Wen QiMo: " Fast Growth –How to obtain and maintain fast Growth", page of 142, economical management publishing house, 2003. 3 Entrepreneur growth along with the SMES unceasing growth is the key to maintenance balance 3.1 The complication and the standardization of organization scale of the SMES requests the entrepreneur role unceasing transformation In the initial growth period, the entrepreneur individual decision-making is the main management pattern of the SMES. At this time, because of small scale, flat hierachical organization, the entrepreneur individual decision-making is more effective, flexible, can impel the enterprise fast growth. But after some period development, the enterprise becomes big and has lots of assets, the contradiction and the conflict as the owner and the superintendent dual role can be revealed. Churchill and Lewis described the entrepreneur role unceasing transformation and different request to the management ability in the SMES growth process. The organizational structure change is not only the department simple duplication and expansion, but also is organization innovation adapting to the growth strategy of the SMES. Therefore, the entrepreneur should adjust promptly according to strategy and the requests of the organizational structure change, maintain the whole balance in the SMES growth process. (Figure 5 shows). Stage Stage III-D III-S Stage IV Stage V Stage I Starts Stage II Success Success - Launching Mature an Survival separation growth phase stage undertaking stage stage stage Organization Structure Entrepreneur role I m p o rt a n t d e gr e e Entrepreneur's superiority skill Direct operation ability Authorized ability Figure5 The SMES growth evolution requests the entrepreneur role and the superiority skill corresponding transformation Material origin Churchill, Lewis. “The Five Stages of Small Business Growth.” Harvard Business Review. May-June. 1983. 3.2 The scale expansion of the SMES request the entrepreneur superiority skill also change unceasingly In the initial growth period of the SMES, entrepreneur individual is enterprise's center, directly is engaged in kinds of operational work. Entrepreneur's superiority skill mainly concentrates on sales/marketing, human affairs, finance and product innovation. In Inc.500, 82% entrepreneur individual is most important sale strength of the enterprise. In the initial period, entrepreneur's these skills are the most precious resources for the SMES growth. The investment in sales by the entrepreneur oneself not only exploited the market, but also confirmed market value of the motive of the entrepreneur to start an undertaking. The entrepreneur’s management and effective drive to personnel impelled the growth culture formation of the SMES. But along with the scale expansion of the SMES, the matter which the : 566 entrepreneur needs to cope with are more and more complicated, its superiority skill can not only limit in the operation stratification, but also learn to delegate power to the lower levels, not only as the realism paying attention to actual effect but also as dreamer seeing the big prospect. Figure 5 had indicated the different request to the entrepreneur’s management skill in the different growth stage of the SMES. Along with scale expansion of the enterprise, organization's expansion, request to entrepreneur direct operation ability is more and more low, but request to the entrepreneur authorized ability is more and more high. This proposed a higher challenge to entrepreneur's management ability, but also indicated the correct direction to the entrepreneur management style change. Briefly, the entrepreneur is the essential strength to promote the SMES continues fast growth. The entrepreneur similarly needs unceasingly to grow. In order to avoid the imbalance of the entrepreneur growth with the SMES growth, the entrepreneur needs to maintain the good positive growth manner, constructs a multiple highly effective team, unceasingly raises own management level and the superiority skill, maintains the balance of entrepreneurs growth and the enterprise growth. References [1] Wen QiMo, Fast Growth –How to obtain and maintain fast Growth. 142nd page, economical management publishing house, 2003. 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Beijing: Economy & Management Publishing House, 1994. [12 ] Churchill, Lewis., The Five Stages of Small Business Growth. Harvard Business Review, May-June. 1983. The author can be contacted from e-mail : [email protected] 567