2013 AND BEYOND… professional recognition of individuals SMF it

professional recognition of individuals
in service management by itSMF International
Document owner
Revision
Date
2013 AND BEYOND…
31/05/13
© priSM® 2013
: Andre Gravel
: Issue 1
: 28th April 2013
Slide 1
professional recognition of individuals
in service management by itSMF International
CURRENT SITUATION
31/05/13
© priSM® 2013
Slide 2
Bringing you up to date
2013 and beyond…
professional recognition of individuals
in service management by itSMF International
• priSM was launched in 2010
• priSM is now wholly owned by itSMF International
• Its focus was on recognizing the professional capabilities
(experience and qualifications) of ITSM professionals through
the award of a credential to applicants
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31/05/13
SSM
ASM
PSM
DPSM
FSM
Student in Service Management
Associate in Service Management
Professional in Service Management
Distinguished Professional in Service Management
Fellow in Service Management
© priSM® 2013
Slide 3
Bringing you up to date
2013 and beyond…
professional recognition of individuals
in service management by itSMF International
• Example credential holder profile (DPSM/FSM not shown) :
– ASM
Associate in Service Management
» the applicant would be progressing their career though
continuing education and work experience with one
qualification in service management
– PSM
Professional in Service Management
» The applicant would have 6 years experience in service
management with two qualifications in ITSM and will be
contributing to the industry via event attendance/contribution…
• priSM credential holders need to work on their Continual
Professional Development (CPD) as part of an annual
requirement
31/05/13
© priSM® 2013
Slide 4
Bringing you up to date
2013 and beyond…
professional recognition of individuals
in service management by itSMF International
• priSM growth has not been as strong as expected, prime
reasons for this are :
– Significant effort was involved in establishing the management system
for prism diverting promotional activities
– Awareness of priSM has been low due to limitations in marketing
largely being focused on major itSMF conferences
– The priSM organization structure was generally not responsive and
dynamic enough
– The value proposition for ITSM professionals has not been compelling
enough
• priSM 2013 is addressing these points and more…
31/05/13
© priSM® 2013
Slide 5
professional recognition of individuals
in service management by itSMF International
PRISM 2013 AND BEYOND
31/05/13
© priSM® 2013
Slide 6
Revised logo and positioning
prism 2013 and beyond…
professional recognition of individuals
in service management by itSMF International
professional recognition of individuals
in Service Management by itSMF International
CLEANER – CLEARER – EMPHASIZES THE INDIVIDUAL
31/05/13
© priSM® 2013
pending approval
Slide 7
New management board
prism 2013 and beyond…
Admin & Reporting
Admin & Reporting
Review Team
Review Team
Other partners
Other partners
itSMF Chapters
itSMF Chapters
professional recognition of individuals
in service management by itSMF International
Board of Directors
Project
ProjectPool
Pool(tbc)
(tbc)
31/05/13
© priSM® 2013
Slide 8
itSMF International Rep
prism 2013 and beyond…
professional recognition of individuals
in service management by itSMF International
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To operate in a steering group role
To provide advice and direction
To assist with chapter engagement
To help promote the prism concept
To champion prism within the IEB and itSMF chapters
To encourage IEB and itSMF leadership to become priSM
credential holders
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•
Role holder – John DelandTBC
[email protected]
31/05/13
© priSM® 2013
Slide 9
President and Director of Strategy,
Business Development & CSI
professional recognition of individuals
in service management by itSMF International
prism 2013 and beyond…
• Accountable for prism strategy
• Management of the CSI log and review of activities
• Business development of prism establishing new partners,
itSMF chapters…
– itSMF chapters to be approached on a priority basis, tier 1 then tier
2…
• Leading the global board
• Accountable for financial approval
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•
Role holder – David Clifford FSM
[email protected]
31/05/13
© priSM® 2013
Slide 10
Past President and Director of
Finance & Legal Compliance
professional recognition of individuals
in service management by itSMF International
prism 2013 and beyond…
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Reporting on the bank account status
Maintains financial projections
Accountable for the prism payment gateway solution
Manages legal compliance of the prism entity in the USA
Providing advice to the President
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Role holder – Jay Stuart FSM
[email protected]
31/05/13
© priSM® 2013
Slide 11
Director of Communications
prism 2013 and beyond…
professional recognition of individuals
in service management by itSMF International
• Accountable for priSM marketing & core materials
• Production of regular newsletters to credential holders and
the priSM team
• Production of global status report
– 1 page template; highlights, lowlights, milestones, key
issues/risks, credential holder statistics
• Implement social media strategy
– Twitter, Linkedin and Facebook (future)
• Recording of global meeting actions
• Manage third-party comms, e.g. media, conferences, events…
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•
Role holder – Andre GravelDPSM
[email protected]
31/05/13
© priSM® 2013
Slide 12
Director of Operations
prism 2013 and beyond…
professional recognition of individuals
in service management by itSMF International
• Accountable for SLA performance for
applications/renewals/upgrades
• Management of the credential holder lifecycle
• Management of the administrative capability
• Leading the Review Team (applications/renewals)
• Management of the mentoring program
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•
Role holder – Stephen GriffithsFSM
[email protected]
31/05/13
© priSM® 2013
Slide 13
Director of Management System
prism 2013 and beyond…
professional recognition of individuals
in service management by itSMF International
• Maintenance of prism structure and processes
• Maintenance of prism credential holder artefacts
(application/upgrade forms, calculator, mentoring)
• Responsible for co-ordination of document language
translations
• Accountable for knowledge item production and
communication
• Accountable for document management system tool
• Accountable for alternate prism website development
including process automation
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Role holder – Adriaan van de RijkenDPSM
[email protected]
31/05/13
© priSM® 2013
Slide 14
Secretary & Project Pool Co-Ord
prism 2013 and beyond…
professional recognition of individuals
in service management by itSMF International
• Accountable for keeping statutory records of prism Board of
Directors activities
• Co-ordinating and allocating the project pool members to
prism improvement initiatives
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Role holder – Gerry WallnerDPSM
[email protected]
31/05/13
© priSM® 2013
Slide 15
professional recognition of individuals
in service management by itSMF International
IMPROVEMENT IDEAS
31/05/13
© priSM® 2013
Slide 16
prism 2013 and beyond…
Improvement ideas
professional recognition of individuals
in service management by itSMF International
• credential levels and criteria
– Rationalize levels to make them clearer and bring the criteria up to
date
• commercial model
– Examine the opportunities to re-structure the credential fees, linked
with the credential level review
• communication with credential holders and within prism®
– Improve the detail and frequency of communication
31/05/13
© priSM® 2013
Slide 17
prism 2013 and beyond…
Improvement ideas
professional recognition of individuals
in service management by itSMF International
• documentation refresh
– Bring the prism documentation up to date
• easing the application and renewal process logistics
– Improve its ease of use, including application forms and level
calculator
• engagement with itSMF chapters and other industry bodies
– Work closer with chapters to engage and incentivize involvement
– Partner with like minded industry organizations to promote prism
31/05/13
© priSM® 2013
Slide 18
prism 2013 and beyond…
Improvement ideas
professional recognition of individuals
in service management by itSMF International
• recognition of prism® volunteers
– Improve the recognition of our volunteers and the hard work they put
in to prism
• website automation
– Improve our web presence, introducing automation where possible
prism always welcomes improvement ideas, contact
[email protected] or @prismpresident
with your thoughts
31/05/13
© priSM® 2013
Slide 19
prism 2013 and beyond…
Improvement ideas
professional recognition of individuals
in service management by itSMF International
soundcloud.com/itsmf-usa
Choose episode 31 – prism WIIFM (what’s in it for me?)
31/05/13
© priSM® 2013
Slide 20