Rickey Fitzgerald PLS, GISP FDOT/FHWA/FTA/MPO Statewide Meeting April 15, 2015

FDOT/FHWA/FTA/MPO Statewide Meeting
Rickey Fitzgerald PLS, GISP
April 15, 2015
Agenda
 What
‒ Growth & Trends
‒ Discussion Points
 What: Freight Mobility and Trade
 Who: District Freight Coordinators
 How: the Vision, & Mission are reached
‒ Goals
‒ Strategic Plan
‒ Priorities and Targets
 Next Steps
 Questions
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America 2050 MegaRegions
3
America 2050 Percent Population Change
4
America 2050 Percent Employment Change
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6
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PIEDMONT
ATLANTA
TEXAS TRIANGLE
Gulf Coast
FLORIDA
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Discussion Points: Governor’s Inauguration Speech
“Today, Texas is our No. 1 competitor for jobs — but we will
unseat Texas within the next four years for this top spot and
we will compete globally for business investment. To become
the GLOBAL leader in job creation, it's critical that we invest
$1 billion in our ports over our time in office. We must also
make it a priority to invest $25 billion in our roadways over
the next five years to further our economic growth.”
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Discussion Points: Forbes Article
“In the last few decades of the 20th Century, the Pacific, led
by Los Angeles and Long Beach, gained prominence. Now
we may be about to see the ascendancy of a third coast: the
Gulf, led primarily by Houston but including New Orleans and
a host of smaller ports across the regions.
The 600,000 square mile Gulf region has long been derided
for its humid climate, conservative political traditions and
vulnerability to natural disasters. Yet despite these factors,
the Gulf is destined to emerge as the most economically
vibrant of our three coasts. In Forbes’ rankings of the fastestgrowing job markets in the country, six Gulf cities made the
top 50: Houston, Corpus Christi and Brownsville, in Texas;
New Orleans; and Gulfport-Biloxi and Pascagoula, in
Mississippi.”
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Reaching the Vision: Freight Mobility and Trade Plan 2014
Identified 767 ($31B) Florida Freight Project Needs by Mode
www.FreightMovesFlorida.com
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Implementation Actions
 Continue the annual Freight Leadership Forum
and other stakeholder dialogues.
 Expanded freight data efforts.
 Dynamic project needs database.
 Review of design standards for accommodating
freight.
 Partner effort on www.FreightMovesFlorida.com.
 New District Freight Coordinator positions.
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District Freight Coordinators
CO/D3/Turnpike Rickey Fitzgerald
D1 Keith Robbins
D2 Justin Ryan
D4 Jeremy Upchurch
D5 Ryan Marks
D6 Carlos Castro
D7 Brian Hunter
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Freight Coordinators’ Work Experience
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U.S. Army Logistics Corps Officer.
U.S. Army Transportation Corps Officer.
Senior Logistician for a Combat Sustainment Support Battalion.
Program Manager for Joint Logistics Over the Shore at U.S.
Transportation Command.
Pricing Analyst for a large national trucking and logistics
company.
Marketing Analyst for an established Railroad.
Outbound Coordinator for a large parcel delivery company.
Urban and Land Use Planner for local government.
Transportation Engineer Consultant for private sector and FDOT.
Transportation Planner Consultant for private sector and FDOT.
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Freight Coordinators’ Duty Dimensions
Outreach
Training
Legislative
Freight
Coordinator
Budget &
Finance
Analysis &
Data
Programs
& Planning
Vision and Mission
 Vision
Freight Coordinator activities will establish FDOT as a
principle freight, trade and logistics partner contributing
to the growth of Florida’s economy as a global, exportoriented hub by early 2016.
 Mission
Mission of the Freight Coordinators is to play a key role
in advancing the initiatives to transform Florida’s
economy into becoming a global hub for trade, logistics
and export-oriented manufacturing activities.
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Goals
Goal(s)
1. Establish Freight Coordinators as FDOT’s freight, trade and
logistics professionals.
2. Integrate freight, trade and logistics practice into FDOT’s
day-to-day business process.
3. Identify, prioritize and champion the freight, trade and
logistics initiatives in collaboration with stakeholders and
partners in the District.
Tell the Freight Story, Develop a Plan, and Sell the Story & Plan
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Strategic Plan:
PHASE I: READINESS DEVELOPMENT (3 Months)
Create Duty Dimensions; Develop Support Tools; & Execute Training Plans
PHASE II: SHAPING (12 Months Concurrently)
Define Vision & Mission & Identify Priorities (Initiatives & Stakeholders)
PHASE III: OUTREACH (On-going)
Build Partnerships & Increase Awareness for all Stakeholders
PHASE IV: MAINTENANCE (On-going)
Record & Incorporate Best-Practices & Lessons-Learned Into Training
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Current Priorities and Targets
 Building stakeholder-diverse Freight Advisory Committees in
all of Florida regions.
 Spearheading site selection for autonomous vehicle pilots.
 Developing Task Team focus groups to address related industry
issues and concerns such as truck parking and driver shortage.
 Provide technical advisory including Florida Transportation Plan,
Return on Investment Tools and Performance Measures.
 Integrating Rural Agribusiness, Economic Development and
Freight Mobility.
 Implementing freight network optimization methods.
 Developing metrics for freight project Investment efforts
(SMART Goals).
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Priorities and Targets Milestones
 Conducted more than 350 outreach engagements with private
and public stakeholders.
 Conducted industry engagement for the Southeast FL/Turnpike
Truck Parking project.
 Completed Freight Roadway Designs Consideration report.
 Completed first report for Value of Truck Travel-Time
Reliability Study.
 Freight Stakeholders Database & Transportation/Logistics
Survey (ongoing).
 Completed first phase of developing metrics for freight
project Investment efforts (SMART Goals).
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Freight SMART Goals
Purpose To provide FDOT Freight SMART
Goals for measuring District Freight
Initiatives and project development efforts.
Desired Outcome FDOT will have a
statewide benchmark based on historical
and present efforts; and will have a
performance metric that builds from that
benchmark and accounts for Districts’
uniqueness.
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SMART Goals: Development Strategy
 Situation:
1.FMTP is a qualitative list that’s revisited/updated annually.
2.There are existing uncredited freight projects not captured by FMTP.
3.Both FMTP and future uncredited freight projects need implementing.
 Issue:
1.Uncredited freight projects need to be defined by criteria.
2.FMTP refers to the “Florida Freight Network” and Definition
Components (freight related, focus, or impacted) to define a freight
project; however:
• Florida has no official Freight Network: SIS is a proxy freight
network since it focuses on the movement of passengers as much
as goods, and
• The FMTP Definition Components can be subjective.
3.No implementation mechanism exists for freight projects.
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SMART Goals: Development Strategy cont.
 Tasks:
1.Create a quantitative criteria for the uncredited efforts:
1.
2.
3.
4.
5.
Include FMTP as a default into the criteria,
Use Work Program Instructions as the principle reference,
Use SIT as a resource,
Incorporate ROI into the project implementation process, and
Create an official Freight Network.
2.Create a benchmark from the criteria.
3.Assign the benchmark to SMART goals to incentivize project
implementation.
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SMART Goals: Benchmarking
Freight Project Criteria
10%
9%
PROJECT %
8%
4% to 9%
7%
6%
5%
4%
3%
2%
1%
0%
1
2
3
4
5
6
District
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SMART Goals: Benefits and Concerns
 Benefits:
1.Creates an evaluation platform for freight initiatives.
2.Incentivizes FMTP and future freight project implementation.
3.Promotes a standardize and collaborative process across the agency.
4.Leadership can adjust the SMART Goals threshold to manage
outcome.
 Concerns:
1.Conflict with other Work Mix Groups for project ownership (i.e. is it a
passenger capacity project or a freight project).
2.How the official freight network is developed.
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Freight Evaluation Network
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Next Steps
Next Steps after District Freight Coordinators first
twelve months Strategic Plan implementation:
1.Finalize current priorities and targets.
2.Identify best-practices/lessons-learned gained.
3.Refine Strategic Plan using bestpractices/lessons-learned gained.
4.Implement refined Strategic Plan.
Source: Michael Porfun, Competitive Advantage
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Questions?
Rickey Fitzgerald
FDOT State Freight Coordinator
Phone: (850) 414-4702
[email protected]
FreightMovesFlorida.com