La Moda Italiana

La Moda Italiana
La Moda Italiana
Italy is famous for fashion.
• Long history of fashion.
• Big industry in Italy.
• Many famous fashion houses.
• Typical Italian style.
La Moda Italiana
Long History of Fashion
• Famous since 11th Century for
fashion and design.
• Huge producer of textiles, fabrics
and shoes.
• Renaissance fashion mirrored
Renaissance art; influence of
ancient Greece and Rome.
La Moda Italiana
Long History of Fashion
• Decline of Italian fashion in 17th
Century until 1950s.
• French and American fashion took
the lead.
• Italian fashion made a huge comeback in 1950s with many fashion
shows and celebrity following.
La Moda Italiana
Fashion Industry in Italy
• Producer of textiles, fabrics, shoes
and jewellery in 11th – 16th
Centuries.
• Milan, Florence and Rome major
centres of European fashion.
• Milan: Versace, Dolce and
Gabbana, Prada.
La Moda Italiana
Fashion Industry in Italy
• Florence: Gucci, Roberto Cavalli,
Pucci, leather.
• Rome: Valentino, Fendi, Bulgari.
• Miu miu (Prada) made
€230,000,000 profit in Jan –
June 2012.
La Moda Italiana
Famous Fashion Houses: Prada
• Milan, founded 1913 by Mario
Prada.
• Makes clothes, handbags, shoes,
perfume, jewellery.
• Revenue: €2.15 billion
In 2010.
La Moda Italiana
Famous Italian Fashion Houses: Gucci.
• Florence, founded in 1921 by
Guccio Gucci.
• Makes clothes, jewellery, leather
goods and shoes.
• Revenue: €4 billion
In 2009.
La Moda Italiana
Famous Italian Fashion Houses: Dolce
and Gabbana.
• Milan: founded in 1985 by
Domenico Dolce and Stefano
Gabbana.
• Makes: Clothes, shoes, bags,
watches, sunglasses.
• Revenue: €1 billion in 2011.
La Moda Italiana
Typical Italian Style
• Classic, tailored, emphasis on
good quality.
• Italians put great importance on
looking well; “fare la bella
figura”.
• Not too colourful, simple
patterns.
La Moda Italiana
1950s
La Moda Italiana
1960s
La Moda Italiana
1970s
La Moda Italiana
1980s
La Moda Italiana
1990s
La Moda Italiana
2000s
La Moda Italiana
2010s
La Moda Italiana
Italian Style Today
La Moda Italiana
Italian Style Today
La Moda Italiana
Italian Style Today
La Moda Italiana
Italian Style Today
La Moda Italiana
Italian Style Today
La Moda Italiana
Italian Style Today