Document title

THE TV-ECOSYSTEM AND THE
NEW SEASON ON TV
MILAN - SEPTEMBER
THANKS TO THE DIGITALIZATION TV CONSUMPTIONS ARE STILL
VERY HIGH
DAILY TIME SPENT TV (H:MM)
NATIONAL
TV
4:21
4:13 4:16 4:21
4:05
4:00 3:59 3:58
3:58
3:49 3:51 3:55 3:55
3:49 3:53
3:41 3:44
7 channels
Rai 1, Rai 2, Rai 3, Canale5,
Italia 1, Rete4, La7
4:34
40 channels
160 channels
280 channels
Tele+ become Sky
Switch off Sardegna
Switch off complete
*
2
SOURCE: GroupM elaborations on Auditel data – Target Individuals with guest – *2015 Jan-Apr
TV IS CHANGING, BUT TRADITIONAL TV STATIONS STILL
DOMINATE THE PICTURE
Reach weekly – Adults 18-74
TRADITIONAL TV
CHANNELS
71.2%
TV
CHANNELS
NEW DIGITAL TV
CHANNELS
(pay-free)
66.0%
30.9%
ONLINE
VIDEO
3
SOURCE: elaboration Groupm on Auditel and Audiweb data - Target 18-74 –Jan-Apr 2015
THE DIGITALIZATION PROCESS HAS ACCELERATED THE BOOM
OF THE OFFER
7
Year
4
Sky enters into
the market
40
First Digital
switch off
160
280
Switch off
completed
THE EVOLUTION OF THE N° TV STATIONS IN THE LINEAR TV
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
SOURCE: GroupM elaborations
AND IT HAS INCREASED THE OFFER MAKING IT WIDER AND
VERTICAL
Padre Pio Tv
Over 35
Tv2000
Cartoonito
Frisbee
DeA Junior
TRADITIONAL TV
NEW DTT TV
SAT TV
Nick Jr.
K2
Disney XD
Deakids
Boing
Boomerang
Cartoon Network
Planet Kids
Nickelodeon
Jim Jam
Under 35
5
SOURCE: elaboration GroupM on Auditel data - Target individuals –Jan-Oct (13) 2015
Rai Gulp
Disney Junior
Super!
Disney Channel
Female
Male
Rete Capri
Italia 53
La7
Sky TG24 Rassegne
Rai 1
Rai 3
7 Gold
Rai News 24 Rai 5
Rete 4
Vero Capri
Rai Sport 2
La
3
Rai
Storia
Leonardo
Supertennis
Nuvolari
Marco Polo
Diva Universal
Sky Cinema Classics
Rai 2
Giallo
Rai
Movie
Alice
Rai Sport 1
Iris
Dove Tv
TG Norba 24
Eurosport 2
Rai
Premium
Winga Tv
Music
Sky TG24 Eventi
Eurosport
Sky TG24 Primo Piano
Top Crime
Rai Scuola
Gambero Rosso
On Board Leader
AXN Sci-Fi Sky TG24 Active
NatGeo People
Canale 5
La Effe Sky Meteo24 Class Tv
Premium Calcio
Sky TG24
Fox
Crime
Bike ChannelNuvolari
Sky Cinema Cult
Rai 4
Animal Planet
Horror Channel
Gazzetta Tv
Premium Sport
La7d
NatGeo Wild
Sportitalia
Focus
Discovery Trav.&Liv.Deejay Tv
Live Timing
Sky
Atlantic
Sky CinemaMediaset
Passion Extra
Fox Sports
2
Sky Sport
24
Fox Sports Plus
Cielo
AXN
Sky Sport Active
Radio
Capital
TiVu'
Sky Sport 1
Radio Italia Tv
Sky Cinema Max Sky Mosaico Cinema
Sky Sport Plus
Discovery World
Lei
History HD
Mtv8
Sky Sport 3
La5
Sky Super Calcio On Board Sky Discovery Science
Fine
Living
Italy
RTL
102.5
Sky
Cinema
1
Fox Sports
Italia
1
Explora
National Geo. Ch.
Crime+Investigation
Real Time
Sky Sport 2
Sky Cinema Hits Comedy Central
Discovery Channel
On board mix
Fox Life
Dmax
Sky Cinema Comedy
Race control
Mtv
Classic
Sky Sport Moto GP
Fox
Sky Sport F1
Italia 2 Mediaset
Sky Uno
Sky Mosaico Motori
Fox Comedy
Rock Tv
Sky Mosaico Interattivo
Mtv Rocks
Mtv Hits
Mtv Music
Sky Cinema Family
Rai Yoyo
My Deejay
Mtv Dance
Fox Animation
Hip Hop Tv
THE RESULT: DIFFERENT RELATIONSHIP AMONG PLATFORMS
AND THE NEW DIGITAL THAT IS GAINING PATH
TRADITIONAL TV
OTHER*
8.3%
7.9%
8.4%
24.1%
28.0%
29.5%
68.0%
64.8%
62.7%
2012
2013
2014
82.7%
2009
Pre switch off
Switch off
completed from June
* Overall label including all audiences not published by channel by Auditel
6
SAT TV
% SHARE
Adults 15+ y.o.
6.4%
8.1%
2.9%
NEW DTT TV
SOURCE: GroupM elaborations on Auditel data - Target Adults15+
1°full switch off year
THE TV CONSUMPTION IS CONCENTRATING ON HEAVY TV
VIEWERS
2009
2012
2013
2014
Adults +15
77,4%
77,7%
77,9%
77,0%
75,3%
Heavy viewers
(>6h)
94,1%
94,6%
95,1%
95,3%
94,8%
Medium viewers
(3-6h)
88,8%
89,3%
89,2%
88,8%
88,0%
Light viewers
(<3h)
65,1%
64,7%
65,3%
63,4%
60,8%
% Reach Daily
7
Source: GroupM elaborations on Auditel data; (07.00-25.59) – Anno mobile: Oct2014-Sept2015
ott14set15
HEAVY TV VIEWERS ARE JUST 21% OF ADULT POPULATION
WHILE LIGHT TV VIEWERS REPRESENT THE 44%
% share Adults
Heavy
Viewers,
20.4
15+
No
Viewers,
2.5
% share
Audience
Light
Viewers,
20.8
Light
Viewers,
43.9
21%
44%
Medium
Viewers,
33.2
8
Source: GroupM elaborations on Auditel data; (07.00-25.59) – Anno mobile: Oct2014-Sept2015
Heavy
Viewers,
41.3
Medium
Viewers,
37.9
BUT THE MOST REACH DECREASE IS ON LIGHT TV VIEWERS
INDIVIDUALS
60.0%
-1.2%
-2.9%
80.0%
62.6%
40.0%
88.4%
120.0%
95.2%
94.7%
87.2%
80.0%
60.0%
59.7%
20.0%
0.0%
LIGHT
MEDIUM
HEAVY
40.0%
88.4%
61.5%
-2.4%
80.0%
60.0%
67.4%
94.6%
58.7%
0.0%
LIGHT
MEDIUM
HEAVY
HW 25-54
-0.4%
-1.6%
89.2%
95.3%
94.9%
87.6%
120.0%
60.0%
40.0%
20.0%
89.0%
65.4%
-1.1%
-1.7%
-1.9%
100.0%
80.0%
65.0%
40.0%
95.4%
94.3%
87.3%
63.5%
20.0%
0.0%
0.0%
LIGHT
MEDIUM
HEAVY
JAN-SEPT 2014
9
95.3%
87.2%
20.0%
HW
100.0%
-0.7%
-1.2%
-2.8%
100.0%
Daily Reach
100.0%
ADULTS 15-64
-0.5%
SOURCE: elaboration GroupM on Auditel data
LIGHT
JAN-SEPT 2015
MEDIUM
HEAVY
THE 2015 INTERRUPTS THE TREND: TELEVISION IS LOOSING
REACH AND TIME SPEND ON MAIN TRADITIONAL TARGETS
% DAILY REACH
JAN-SEPT 2014
90.0%
-2.3%
TIME SPENT
( H:MM - VAR. MINUTES VS 2014)
JAN-SEPT 2015
-2.3%
-2.6%
-2.7%
3h55m
80.0%
-
70.0%
-2
60.0%
3h40m
3h27m
-4
50.0%
-6
40.0%
-8
30.0%
20.0%
-10
10.0%
-12
0.0%
-14
INDIVIDUALS
10
4h52m
HW
HW 25-54
SOURCE: GroupM elaboration on Auditel data –
15-64
-6
-9
-10
-12
INDIVIDUALS
HW
HW 25-54
15-64
THE NEW YEAR IS SHOWING NEGATIVE PERFORMANCES ALSO
IN AUDIECE, DRIVEN BY THE HIGH TEMPERATURE
Var% Audience TV
Vs Jan-Sept ‘14
INDIVIDUALS
-2.7%
HW
-3.2%
HW 25-54
-5.2%
ADULTS 15-64
-4.1%
2%
0%
-2%
-4%
-6%
-8%
All Day
-10%
-12%
Jan
-2°
+1°
11
Feb
-3°
-2°
Mar
Apr
May
Jun
Jul
Aug
Sept
0°
-1°
0°
-1°
+2°
+1°
+1°
+1°
+4°
+5°
+2°
+3°
+1°
+0°
SOURCE: GroupM elaboration on Auditel data/elaboration Agb Arianna – (h 07.00-25.59)
THE DECREASE IS FOR ALL PLATFORMS
SATELLITE TV HAD A GOOD PERFORMANCE ON SEPTEMBER THANKS SPORTS
EVENTS AND XFACTOR
Var.% Audiece Jan-Sept 2015 vs 2014
10%
5%
All Day
TRADITIONAL TV
NEW DTT TV
SAT TV
0%
-5%
-10%
-15%
-20%
Jan
10%
5%
Feb
Mar
Prime time
Apr
May
TRADITIONAL TV
Jun
NEW DTT TV
Jul
Aug
Sept
Aug
Sept
SAT TV
0%
-5%
-10%
-15%
-20%
Jan
Olympiadi
Sochi ‘14
12
Feb
Mar
•
•
Apr
May
Serie A on SKY -6,2%
Champ.’ League Sky
(no esclus. – Juve on
C5)
SOURCE: elaboration GroupM on Auditel data -Target Individuals with guests (07.00-25.59)
Jun
Jul
FIFA World Cup
FIFA World Cup
Serie A –
Eurobasket
F1 - XFactor
THE DECREASE HITS ALSO ALL BROADCASTER TV, EXPEPT
DISCOVERY THAT IS INCREASING DUE TO DEEJAY TV
All Day
INDIVIDUALS
H.W.
H.W. 25-54
15-64
Var.% Audiece Jan- Sept 2015 vs 2014
10%
5%
0%
-5%
-10%
-15%
-20%
Prime time
10%
5%
0%
-5%
-10%
-15%
-20%
Olympiad
Sochi ‘14
RAI TOTAL
MDS TOTAL
SOURCE: elaboration GroupM on Auditel data
CAIRO TOTAL
SKY TOTAL
FOX TOTAL
DISCOVERY TOTAL
FOCUS ON FIRST SEPTEMBER - THE TV CHANNELS RANKING CONFIRMS THE
TRADITIONAL TV ON THE TOP. GOOD PERFORMANCE FOR IRIS, TOP CRIME
AND THE “NEW” MTV AND DEEJAY TV
14
VAR VS SEPT ‘14
TRADITIONAL
DIGITAL
AUDIENCE 1° - 26 SEPTEMBER 2015
Rai 1
Canale 5
Rai 2
Rai 3
Italia 1
Rete 4
La7
Real Time/+1
Rai Yoyo
Cielo
Iris
Top Crime
Dmax/+1
Boing
Rai Premium
Rai Movie
Rai Gulp
Deejay Tv
Rai 4
Giallo
Cartoonito
Mtv
Tv2000
Super!
K2
Focus
La5
1%
1,747,706
0%
2,035,470
1%
819,920
-5%
653,584
641,916
-13%
-12%
485,161
3%
332,160
186,227
169,969
153,628
144,411
139,615
136,756
124,874
118,808
117,082
112,471
102,838
101,282
99,764
97,195
95,736
93,559
88,107
85,969
84,786
75,770
SOURCE: elaboration GroupM on Auditel data – 01 - 26 settembre 2015 vs omologo – ranking sul totale giorno (7.00-02.00)
-2%
0%
1%
5%
22%
-19%
-6%
-3%
2%
57%
Measured from June 2015
-3%
-6%
-10%
32%
17%
-24%
15%
1%
-24%
THE TV CHANNELS RANKING ON FOCUS TARGET HW 25-54
DIGITAL
TRADITIONAL
ALL TRADITIONAL TV CHANNELS ARE SUFFERING. THE MAIN DIGITAL TV CHANNELS
CLIMB OVER LA7. GOOD PERFORMANCE FOR TOP CRIME, MTV, DEEJAY TV AND SKY
UNO.
15
VAR VS SEPT ‘14
AUDIENCE 1° - 26 SEPTEMBER 2015
Canale 5
Rai 1
Italia 1
Rai 2
Rai 3
Rete 4
La 7
Real Time/+1
Rai Yoyo
Cielo
Top Crime
Dmax/+1
Deejay Tv
Giallo
Mtv
Rai Premium
Cartoonito
Iris
Boing
La5
Rai 4
Rai Movie
Focus
Rai Gulp
K2
Sky Uno/+1
Italia 2
375,471
235,013
152,493
126,647
83,678
68,161
-15%
-11%
-21%
-10%
-12%
-21%
-16%
33,992
58,607
50,126
38,916
38,435
32,526
25,376
24,118
23,739
23,192
22,862
22,152
22,054
21,752
20,926
20,157
19,986
16,933
15,313
14,720
14,422
SOURCE: elaboration GroupM on Auditel data – 01 - 26 settembre 2015 vs omologo – ranking sul totale giorno (7.00-02.00)
-17%
13%
-12%
19%
-21%
Measured from June 2015
1%
16%
-20%
-13%
-7%
-30%
-17%
-8%
4%
13%
-4%
31%
1%
MANY CHANGES ARE CHARACTERISING THE NEW TV SEASON
THE NEW FOOTBALL OFFER
THE NEW ENTERTAINMENT IS MOVING ON DIGITAL TV
FREE: DJTV E MTV8
NETFLIX IS ARRIVING IN ITALY
16
#1 THE NEW FOOTBALL OFFER
2014
2015
144 matches (128 exclusive)
X
380 matches (56 exclusive)
380 matches (132 exclusive )
all the Italian teams
470 matches (378 exclusive)
Exclusive (all the 472 matches)
X
205 exclusive matches (1 simulcast SkySport – Mtv)
In simulcast with Premium
Exclusive (Fox Sport out of Premium packages)
324 matches
84 matches
Exclusive
16 matches on FTA channels
(the best matches of Wed)
128 matches exclusive and available just to subscribers
and not pre-paid cards. 15 matches on FTA channels.
Exclusive rights for Juventus available just on Premium
248 matches. 8 football teams (no Verona, Torino, Atalanta,
Catania). Bought Lega Calcio rights (interviews on the sideline,
video and images pre/post matches etc.)
X
X
17
FOOTBALL TV SEASON HAS STARTED SOFTLY, PREMIUM IS
SUFFERING
(20 teams)
2014/2015
2015/2016
5,000,000
4,678,338
5,168,533
5,155,995
4,812,195
2,855,731
4,533,405
4,134,582
4,909,214
3,269,732
3,352,979
5,206,346
3,448,319
4,703,654
4,211,861
1,000,000
4,193,201
2,000,000
0
(8 teams)
5,000,000
2,642,310
3,679,739
3,117,883
3,913,750
1,930,403
3,512,837
2,706,399
2,515,692
1,000,000
2,357,951
2,000,000
3,448,425
3,000,000
2,587,901
4,000,000
3,078,543
Audience All Day
3,000,000
4,186,275
4,000,000
0
1st day
18
2nd day
Source: GroupM elaborations on Auditel data – Target Individuals
3rd day
4th day
5th day
6th day
7th day
MEANWHILE THE CHAMPIONS LEAGUE IS PERFORMING LIKE
THE LAST YEAR
0
500,000
0
1st day
2nd day
Italian Teams: Roma and Juventus
Source: GroupM elaborations on Auditel data – Target Individuals
1st day
2nd day
Italian Teams: Roma and Juventus
1,667,506
1,000,000
Thursday
1,016,869
Wednesday
650,637
631,888
1,000,000
1,918,673
1,500,000
461,358
1,500,000
1,457,315
2,000,000
1,993,883
2,000,000
500,000
19
Tuesday
978,720
Thursday
1,001,456
Wednesday
1,361,995
Audience All Day
Tuesday
2015/2016
1,980,176
2014/2015
#2 THE NEW ENTERTAINMENT IS MOVING ON DIGITAL TV FREE: DJTV E
MTV8
CHANNEL
9
20
CHANNEL
8
DEEJAY TV, DUE TO DISCOVERY, HAD GOOD PERFORMANCE ON
ALL TARGET, IN PARTICULAR THOSE MORE CRITICAL
1.4
June - September 2015
1.2
% Share
SHARE %
1.0
0.8
INDIVIDUALS
0,9%
0.6
HW
0,9%
0.4
HW 25-54
1,2%
15-64
1,2%
0.2
0.0
JUNE
21
SOURCE: elaboration GroupM on Auditel data
JULY
AUGUST
SEPTEMBER
AND IT HAS BECOME A GENERALIST TV
• Repositioning: generalist TV
• Obj share: 0,6% achieve!
• Key programs: docu-reality;
italian fiction, maintenance of
DJ Chiama Italia in simulcast
with radio programming; DJ
Awards with Linus & Radio DJ
(Feb?)
22
SKY, INSTEAD, HAS EXTENDED ITS OFFER ON DIGITAL TV FREE
ACROSS CIELO AND MTV8
Thursday - All
All
All
All
23
Sunday – Only auditions,
Boot Camp e Home Visit
Only the races
1 match on Thursday
Only Italian Matches not live
Sunday – Only auditions,
Boot Camp e Home Visit
All
Var.% Audiece Jan- Sept 2015 vs 2014
MTV8 TAKES ADVANTAGE THANKS SKY PRODUCTIONS AND IT HAS
EARNED AUDIENCE
60%
All Day
HW
HW 25-54
jan-Sept 2015
vs 2014
15-64
=
40%
20%
+7.1%
0%
-5.0%
-20%
=
80%
Prime time
+26.7%
60%
40%
+32.3%
20%
0%
-20%
24
INDIVIDUALS
Olympiad
Sochi ‘14
JAN
+11.9%
FEB
SOURCE: elaboration GroupM on Auditel data
MAR
APR
MAY
JUN
JUL
AUG
SEP
+22.9%
SKY IS ALREADY A MULTI-PLATFORM EDITOR
LIVE
TV LIVE
CHANNELS
TV LIVE
CHANNELS
ON SKY GO
ON DEMAND
ON MYSKY
ON DEMAND
ON SKY GO
+ third tv channels on platform and sell by Sky Media
25
BY ANY
DEVICE
IPTV BY
SKY BOX
WITH A WIDE NUMBER AND GENDER OF TV CHANNELS
SKY
ENTERTAINMEN
T
SKY
SPORT
SKY
KIDS
SKY
NEWS
45
40
9
5
CHANNELS
CHANNELS
CHANNELS
CHANNELS
+ third tv channels on platform and sell by Sky Media
26
THE SUBSCRIBERS TREND IS STABLE
Val mio
27
4,700
4,800
4,800
4,800
4,900
4,800
4,800
4,760
2008
2009
2010
2011
2012
2013
2014
Sept 2015
Source: GroupM elaborations on statements Publishers
AS THE AUDIECE TREND FOR GENDER
ENTERTAINMENT CONFIRMS THE KEY DRIVER
% Share - target Individuals
SKY NEWS
0.37%
0.36%
0.44%
0.37%
0.44%
0.46%
1.65%
1.72%
1.47%
0.39%
0.39%
0.60%
0.52%
1.51%
1.37%
4.59%
4.53%
4.87%
4.91%
4.79%
2012
2013
2014
Jan-Sept
(3w) 2014
Jan-Sept
(3w) 2015
SKY KIDS
SKY SPORT
SKY
ENTERTAINMENT
SKY ENTERTAINMENT: include Sky Uno, Sky Altlantic, Sky Cinema, Cielo, Fox entertainment channels, other entertainment channels sell by Sky Media
Not include audience by Sky on Demand (Push VOD) because they aren’t allocable by gender (total is 0,15% share)
28
SOURCE: elaboration GroupM on Auditel data - Target individuals
SKY IS ALSO NON LINEAR TV, DRIVEN BY THE EVOLUTION OF
TECHNOLOGY
MY SKY HOUSEHOLDS
% ON HOUSEHOLS PAY
MY SKY CONNECTED
HOUSEHOLDS
3.0 MLN
67.3%
1.7 MLN
Households without MY SKY
Households with MY SKY
3,511
3,111
2,358
2,458
2,281
2,067
1,729
2,772
2,949
1,715
1,504
1,010
2010
29
2011
SOURCE: GroupM elaboration on Auditel data and declare data
2012
2013
2014
2015 Jan-Aug
SKY PUSHES THE REVIDEO
STILL A SMALL PHENOMENON, BUT INTERESTING ON SOME TARGET
INDIVIDUALS
11%
7%
92%
89%
All
Day
Prime
Time
8%
% composition
W 35+
ADU 15-64
12%
8%
91%
88%
All
Day
Prime
Time
10%
9%
93%
90%
All
Day
Prime
Time
Live
30
SOURCE: GroupM elaboration on Auditel data
HW
HW 25-54
11%
11%
92%
89%
89%
85%
All
Day
Prime
Time
All
Day
Prime
Time
Re-Video (VOSDAL + TSV)
M 30-44
10%
14%
90%
86%
All
Day
Prime
Time
15%
SKY IS ALSO ON DEMAND AND SKY GO, BUT STILL DIFFICULT TO
BE MEASURED
«DOWNLOAD AND PLAY»
MY SKY CONNECTED HOUSEHOLDS
USERS SKY GO
1.7 MLN
2.4 MLN
SKY ON DEMAND PUSH
Choice for you from the publisher on weekly tv programs
AUDITEL MEASURED
16,5 K AMR – 0,15% SHARE
31
«TV MOVES WITH YOU»
700 k
Users Sky Go LIVE (33 sky channels)
STATEMENTS PUBLISHERS
SKY ON DEMAND PULL
Users Sky Go ON DEMAND
Library on Demand with more of 2.500 titles
Library on Demand with more of 2.500 titles
DATA NO AUDITEL MEASURE
DATA NO AUDITEL MEASURE
SOURCE: GroupM elaboration on Auditel data Jan-Mag 2015 and declare data
ON DEMAND (PUSH BUTTON) DRIVES TO NON LINEAR FRUITION
AND TOWARDS THE DIY TV
Var% Audience
vs Jan-May ‘14
INDIVIDUALS
HW 25-54
ADULTS 25-34
+27.1%
+39.1%
+40.1%
2013
2014
The video typologies
2015
SPORT,
2%
18,000
16,000
14,000
TV
SERIES,
31%
12,000
10,000
CINEMA,
41%
8,000
6,000
4,000
2,000
SOURCE: GroupM elaboration on Auditel data Jan-May 2015
May
April
March
January
February
December
October
November
September
July
August
May
June
April
March
February
January
December
November
October
September
July
August
May
June
April
March
January
32
February
-
NEWS /
DOCUMENTARY,
15%
KIDS, 1%
REALITY / TALK
SHOW, 10%
#3 SERIES TV E CINEMA WILL BE PROTAGONISTS FOR THE NEW
COMER
NETFLIX STRATEGY
TV SERIES/MOVIES SELF-PRODUCTION
22 OCTOBER ‘15
ITALIAN
PARTNERSHIP
• Beast of no nation (Film)
• Marco Polo (TV Serie)
• Daredevil (TV Serie)
• Jessica Jones (TV Serie)
33
SOURCE: GroupM elaborations on CorrierEconomia study September 2015
THE NETFLIX IMPACT ON PAY TV SUBSCRIBERS – AN AMERICAN
EXAMPLE
THE EFFECT OF NETFLIX ON PAY TV
SUBSCRIBERS - % PEN. BY AGE
% pen. home subscribers
Var. ‘14 vs. ‘13
36%
13%
35-59
73%-77%
64%-67%
6.5%
+3%
HULU PLUS
34
+25%
18-34
y.o.
-6 p.p.
+14%
AMAZON PRIME
INSTAT VIDEO
NETFLIX
SOURCE: GroupM elaborations on CorrierEconomia study September 2015
67%-71%
y.o.
DIY TV IS DRIVEN ALSO BY THE MULTI-PLATFORM OFFER
35
ESPECIALLY AMONG YOUNG TARGETS WHERE WEB IS
BECOMING A DOMINANT MEDIUM IN TERMS OF REACH
REACH DAILY %
TV
WEB
80%
67%
58%
90%
86%
73%
62%
66%
62%
49%
29%
12%
18-24
36
25-34
SOURCE: GroupM elaborations on Auditel & Audiweb data – MAY 2015
35-44
45-54
55-64
65+
Rai 1
37
Mtv
Dmax
-
SOURCE: GroupM elaborations on Auditel & Audiweb data and forecast GroupM – May 2015 – Target Adults +15
Cartoonito
Frisbee
TGCOM24.it
Rai Gulp
Sky Cinema 1
Sky Sport 1
Corriere della Sera
La Effe
K2
7 Gold
Rai Storia
La Repubblica
Sky Sport 24
Boing
Rai Sport 2
Sky TG24
ilMeteo
Virgilio
Rai Yoyo
Giallo
Top Crime
Italia 2 Mediaset
Libero
La7d
Rai News
Rai 5
MSN/WindowsLive…
Tv2000
Mediaset Extra
Rai Sport 1
Focus
Yahoo
La5
Rai Premium
2,000
Rai 4
4,000
Real Time
6,000
Cielo
8,000
Rai Movie
10,000
Iris
14,000
La7
12,000
Rete 4
16,000
Youtube
18,000
Rai 3
20,000
Italia 1
22,000
Rai 2
24,000
Facebook
26,000
22,665
22,342
20,000
17,711
17,495
15,090
13,383
13,042
10,065
6,155
6,049
5,501
5,144
4,716
4,371
4,080
3,887
3,597
3,429
3,088
2,906
2,891
2,858
2,811
2,740
2,731
2,685
2,649
2,580
2,557
2,246
2,130
2,079
1,874
1,664
1,637
1,582
1,513
1,473
1,412
1,389
1,383
1,347
1,226
1,176
1,097
1,085
1,064
1,059
1,038
28,000
Canale 5
Audience average day (.000)
THE NEW VIDEO RANKING IS SCALED BY THE ‘KINGS’ OF THE
WEB: FB AND YOUTUBE AT THE TOP
THE METAMORPHOSIS OF THE VIDEO ECO-SYSTEM
FROM
BROADCASTER TV
38
TO
BROADBAND TV
THE METAMORPHOSIS OF THE VIDEO ECO-SYSTEM
FROM
BROADCASTER TV




39
TV Set
Broadcast viewing
Programme Schedule
Audience Based
TO
BROADBAND TV




Digital devices (PC, Smart TV, Tablet, Smartphone)
Streamed/Downloaded viewing
Broken Programme Schedule
Passions Based
THE BROADBAND TV IS CHARACTERISED BY A WIDE OFFER,
INCREASING DAY BY DAY AND AVAILABLE ON ALL DEVICES
>700
THE EVOLUTION OF THE N°VIDEO PLAYERS
500550
2006
40
2007
SOURCE: GroupM elaborations
2008
2009
2010
Facebook lancia
Video Ads
First Video on Demand (Sky
Go, Premium Play)
YouTube in Italy
Born the first video platforms
(rai.tv, videomediaset, …)
<200
2011
2012
2013
N° VIDEO PLAYERS
400450
2014
THE BROADBAND TV OFFER TODAY
BROADBAND TV
TV
ON SVOD
WEB
23,7 mln
(video online)
video viewers
41
(subscription
video on
demand)
5,3 mln
subscribers
SOURCE: GroupM elaborations for Video Free on VideoMetrix by Comscore data May 2015, Adults +15, Only PC and for Video Pay forecast
GroupM Individuals 2015
THE BROADBAND TV OFFER TODAY: TV ON WEB
BROADBAND TV
TV
ON SVOD
WEB
23,7 mln
(video online)
video viewers
42
(subscription
video on
demand)
5,3 mln
subscribers
SOURCE: GroupM elaborations for Video Free on VideoMetrix by Comscore data May 2015, Adults +15, Only PC and for Video Pay forecast
GroupM Individuals 2015
THE TV ON WEB: CROSS-DEVICE OFFERS
TV ON WEB
(tv pay)
TV ON WEB
(tv free)
Name
43
Name
ADV OR
SUBSCRIPTIO
N
NUMBERS
V
ADV
5.8 mln users
V
V
ADV
3.5 mln users
V
V
V
ADV
735 k users
V
V
V
ADV
1.4 mln users
V
V
V
ADV
n.a.
WEB
TV
APP
ADV OR
SUBSCRIPTIO
N
NUMBERS
V
V
V
SUBSCR. &
ADV
1.0 mln
households
SUBSCR. &
ADV
1.6 mln
MySky connected
SUBSCR. &
ADV
2.3 mln
users
WEB
TV
APP
V
V
V
V
V
DECODE
R
DECODE
R
CONSOL
E
CONSOL
E
CHROME
CAST
CHROME
CAST
APPLE
TV
APPLE
TV
V (xbox)
V
V
SOURCE: GroupM elaborations on Audiweb View PC (target 2+) e Mobile(target 18-74) data May 2015 and broadcasters’ statements
TV ON WEB AUDIENCE IS YOUNGER AND MORE BALANCE
BETWEEN SEX COMPARED TO LINEAR TV
LINEAR TV
43% 57%
% COMP.
52%
6%
6%
8%
13%
4-14
15-24
25-34
35-44
16%
44%
36%
20%
45-54
55+
North
Centre
South &
Island
TV ON WEB
% COMP.
51% 49%
8%
6-14
44
16%
17%
20%
22%
17%
48%
22%
15-24
25-34
35-44
45-54
58,6
mln
55+
SOURCE: elaboration GroupM on VideoMetrix by Comscore data, May 2015, Only PC - Auditel data May 2015
North
Centre
31%
South &
Island
23,7
mln
TV ON WEB IS SYNONYMOUS OF RE-VIDEO, BUT LIVE WATCHING
IS GAINING PATH
The programme that you watched, was
live with TV?
I don't
know,
20%
Did you see the TV programme
through website or app?
54%
Website
Live,
34%
App
17%
Not
live,
46%
I don't
remember
45
32%
SOURCE: GroupM elaborations on LabConMe data – 2014 – Target Adults +14 - Base: users for at least watch a TV programme by PC, SMARTPHONE
and TABLET (560 K) - % comp.
50.0
45.0
40.0
35.0
30.0
25.0
20.0
15.0
10.0
5.0
0.0
46
SOURCE: GroupM elaborations on VideoMetrix by Comscore data – May 2015 – Only PC
QUOTIDIANO.NET
TISCALI.COM
GREENSTYLE.IT
LEGGO.IT
WIRED.IT
DONNAMODERNA
ILSOLE24ORE
CORRIEREDELLOSPORT
AIRBNB.IT
MUZU.TV
MTV Music Group
Studenti
COOKAROUND.COM
MYMOVIES.IT
ANSA.IT
ILMESSAGGERO.IT
GAZZETTA.IT
POURFEMME.IT
3BMETEO.COM
La Stampa
SKY.IT
ILMETEO.COM
DEABYDAY.TV
TGCOM24
IlPost
RAI.IT
TISCALI.IT
Yahoo
MY-PERSONALTRAINER
VANITYFAIR.IT
FANPAGE.IT
PIANETADONNA
GIALLOZAFFERANO
La Repubblica
Blogo
Virgilio
MSN
Corriere Della Sera
RAI.TV
AuFeminin
Libero
Leonardo
DAILYMOTION
Vimeo
KATAWEB.IT
VideoMediaset
VEVO
Facebook
YOUTUBE
TV ON WEB: THE RANKING OF THE KEY VIDEO PLAYERS ON
WOMEN 25-54 Y.O.
% Pen. Video Viewers – Monthly base
WOMEN
25-54
56% pen.
TV ON WEB: THE RANKING OF THE KEY VIDEO PLAYERS ON
WOMEN 25-54 Y.O.
GREENSTYLE
190
Bubble size = num. video view
DONNAMODERNA
VANITYFAIR
POURFEMME
170
3BMETEO
DEABYDAY.TV
Affinity Index
150
Packages by:
• Target socio-demo
• Devices
• Interest/Passions (cooking, beauty, home&family, …)
PIANETADONNA
GIALLOZAFFERANO
AuFeminin
ILMESSAGGERO
MY-PERSONALTRAINER
AIRBNB
TISCALI FANPAGE
IlPost
COOKAROUND.COM
Blogo
TGCOM24
Libero
LEGGO
Virgilio
110
Vimeo
VideoMediaset
#REF!
MTV
Music MSN Corriere Della Sera
MYMOVIES
MUZU.TV RAI.TV
Leonardo
ILSOLE24ORE
KATAWEB
La Repubblica
La Stampa
90 WIRED ILMETEO
DAILYMOTION
ANSA
Studenti Yahoo
SKY
RAI.IT
70 GAZZETTA
Aggregation (i.e. Xaxis)
130
Facebook
VEVO
YOUTUBE
CORRIEREDELLOSPORT
50
0.0
2.0
4.0
6.0
8.0
10.0 12.0 14.0 16.0 18.0 20.0 22.0 24.0 26.0 28.0 30.0 32.0 34.0 36.0 38.0 40.0 42.0 44.0 46.0 48.0 50.0 52.0 54.0 56.0
% video penetration (monthly)
47
SOURCE: Lorem Ipsum, 2015
TV ON WEB: THE MOST ENGAGING VIDEO PLAYERS ON WOMEN
25-54 Y.O.
200
GREENSTYLE
DONNAMODERNA
VANITYFAIR
POURFEMME
190
180
170
3BMETEO
DEABYDAY.TV
160
Affinity Index
Bubble size = num. video view
PIANETADONNA
150
GIALLOZAFFERANO
MY-PERSONALTRAINERAuFeminin
AIRBNB
TISCALI
130
IlPost
ILMESSAGGERO
FANPAGE
Blogo
120
COOKAROUND.COM
Libero
LEGGO
Virgilio
110
TGCOM24
MTV
Music
Leonardo
MSN
MYMOVIES
Corriere Della Sera
100 #REF!
MUZU.TV
ILSOLE24ORELa Stampa
RAI.TV
140
90
WIRED
ILMETEOLa Repubblica
ANSA Yahoo
StudentiSKY
RAI.IT
GAZZETTA
80
70
Vimeo
VideoMediaset
KATAWEB
DAILYMOTION
CORRIEREDELLOSPORT
60
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
% video penetration (monthly)
48
VEVO
SOURCE: GroupM elaborations on VideoMetrix by Comscore data – May 2015 – Only PC
16.0
18.0
20.0
22.0
0.0
49
SOURCE: GroupM elaborations on VideoMetrix by Comscore data – May 2015 – Only PC
IlPost
TISCALI
LEGGO
POURFEMME
Michelin
Liquida
3BMETEO
AIRBNB
VANITYFAIR
MUZU.TV
WIRED
Studenti
MOTORI
40.0
ILMESSAGGERO
45.0
ILSOLE24ORE
MYMOVIES
25.0
SportMediaset
30.0
GIALLOZAFFERANO
PIANETADONNA
TISCALI
MY-PERSONALTRAINER
La Stampa
FANPAGE
CORRIEREDELLOSPORT
ANSA
TGCOM24
ILMETEO
SKY
Blogo
GAZZETTA
RAI.IT
Yahoo
MSN
AuFeminin
RAI.TV
Virgilio
La Repubblica
Corriere Della Sera
RAI
Leonardo
Libero
DAILYMOTION
VIMEO
Vimeo
KATAWEB.IT
VideoMediaset
VEVO
Facebook
50.0
YOUTUBE
TV ON WEB: THE RANKING OF THE KEY VIDEO PLAYERS ON MEN
25-54 Y.O.
% Pen. Video Viewers – Monthly base
MEN
25-54
35.0
59% pen.
20.0
15.0
10.0
5.0
TV ON WEB: THE MOST ENGAGING VIDEO PLAYERS ON MEN 2554 Y.O.
250
Bubble size = num. video view
MOTORI
230
SportMediaset
210
190
Packages by:
• Target socio-demo
• Devices
• Interest/Passions (auto, news, sport, …)
Affinity Index
ANSA
170
GAZZETTA
TGCOM24
Aggregation (i.e. Xaxis)
150 CORRIEREDELLOSPORT
SKY
ILSOLE24ORE
ILMETEO
MYMOVIES
Michelin Corriere Della Sera
130 AIRBNB
Liquida RAI.IT
Libero
ILMESSAGGERO
KATAWEB
La Repubblica
WIRED
QUOTIDIANO.NET
Virgilio
Vimeo
La StampaYahoo
LEGGO
IlPostAuFemininLeonardo
110
MUZU.TV
VideoMediaset
DAILYMOTION
RAI.TV
3BMET…
TISCALI MSN
POURFEMME
Blogo
VEVO
Windows Live
MY-PERSONALTRAINER
90 Studenti
COOKAROUNDFANPAGE
70
Facebook
YOUTUBE
PIANETADONNA
GIALLOZAFFERANO
VANITYFAIR
50
0.0
10.0
20.0
30.0
% video penetration (monthly)
50
SOURCE: GroupM elaborations on VideoMetrix by Comscore data – May 2015 – Only PC
40.0
50.0
60.0
TV ON WEB: THE MOST ENGAGING VIDEO PLAYERS ON MEN 2554 Y.O.
240
MOTORI
230
Bubble size = num. video view
SportMediaset
220
210
200
190
Affinity Index
180
170
160
150
140
130
120
110
100
90
80
70
60
ANSA GAZZETTA
TGCOM24
CORRIEREDELLOSPORT
ILSOLE24ORE
SKY
ILMETEO
Michelin MYMOVIES
Corriere Della Sera
Liquida
AIRBNB
RAI.IT
QUOTIDIANO.NET
Libero
La Stampa
WIRED
YahooVirgilio
ILMESSAGGERO
La
Repubblica
LEGGO
IlPost AuFeminin
Leonardo
RAI.TV
MUZU.TV
MSN
3BMETEO TISCALI
POURFEMME
Blogo
WindowsMY-PERSONALTRAINER
Live
Studenti
FANPAGE
COOKAROUND
PIANETADONNA
VANITYFAIR
0.0
DAILYMOTION
Vimeo
VideoMediaset
VEVO
GIALLOZAFFERANO
2.0
4.0
6.0
8.0
10.0
12.0
% video penetration (monthly)
51
KATAWEB
SOURCE: GroupM elaborations on VideoMetrix by Comscore data – May 2015 – Only PC
14.0
16.0
18.0
20.0
0.0
52
SOURCE: GroupM elaborations on VideoMetrix by Comscore data – May 2015 – Only PC
MYMOVIES
Michelin
ILMESSAGGERO
AIRBNB
3BMETEO
TGCOM24
TISCALI
ILSOLE24ORE
LEGGO
SportMediaset
ANSA
POURFEMME
Liquida
WIRED
COOKAROUND
50.0
La Stampa
60.0
Windows Live
40.0
MUZU.TV
DEABYDAY.TV
CORRIEREDELLOSPORT
VANITYFAIR
IlPost
Virgilio
La Repubblica
GAZZETTA
ILMETEO
PIANETADONNA
GIALLOZAFFERANO
Corriere Della Sera
SKY
MTV Music
Libero
Yahoo
MY-PERSONALTRAINER
RAI.it
Studenti
MSN
FANPAGE
AuFeminin
Blogo
RAI.TV
Leonardo
Vimeo
KATAWEB
DAILYMOTION
VideoMediaset
VEVO
Facebook
YOUTUBE
TV ON WEB: THE RANKING OF THE KEY VIDEO PLAYERS ON
YOUNG 15-24 Y.O.
% Pen. Video Viewers – Monthly base
YOUNG
15-24
67% pen.
30.0
20.0
10.0
Affinity Index
TV ON WEB: THE MOST ENGAGING VIDEO PLAYERS ON YOUNG
15-24 Y.O.
53
220
MTV Music
210
200
190
Studenti
180
170
160
150 Windows Live
140
DAILYMOTION
130
120
MUZU.TV
FANPAGE
110
MY-PERSONALTRAINER
DEABYDAY.TV
100
MYMOVIES
Liquida
Blogo
SKYSUBITO
COOKAROUND
90
RAI.it
Leonardo
WIRED
RAI.TV
IlPost
GAZZETTA
VideoMediaset
ILMETEO
CORRIEREDELLOSPORT
80PIANETADONNA
Yahoo AuFemininVimeo
VANITYFAIR
POURFEMME
SportMediaset
GIALLOZAFFERANO
70
LEGGO MSN
KATAWEB
La
Stampa
60 Michelin ILSOLE24ORE
3BMETEO
AIRBNB Corriere Della Sera
50
Virgilio
Libero
La Repubblica
40 ANSA
ILMESSAGGERO
TGCOM24
30
TISCALI
20
0.0
10.0
20.0
Bubble size = num. video view
VEVO
Packages by:
• Target socio-demo
• Devices
• Interest/Passions
Aggregation
(i.e. Xaxis) (music, video ent., sport, …)
Facebook
30.0
40.0
% video penetration (monthly)
SOURCE: GroupM elaborations on VideoMetrix by Comscore data – May 2015 – Only PC
50.0
YOUTUBE
60.0
70.0
Affinity Index
TV ON WEB: THE MOST ENGAGING VIDEO PLAYERS ON YOUNG
15-24 Y.O.
240
230
220
210
200
190
180
170
160
150
140
130
120
110
100
90
80
70
60
50
40
30
20
Bubble size = num. video view
MTV Music
Studenti
Windows Live
DAILYMOTION
MUZU.TVMY-PERSONALTRAINER
DEABYDAY.TV
FANPAGE
MYMOVIES
SKY
Liquida GAZZETTA RAI.it Blogo
COOKAROUND
WIRED IlPostILMETEO AuFeminin
CORRIEREDELLOSPORT
PIANETADONNA
RAI.TV
SportMediaset
VANITYFAIR Yahoo
MSN
POURFEMME
GIALLOZAFFERANO
LEGGO
ILSOLE24ORE
Michelin
La Stampa
Corriere Della Sera
AIRBNB3BMETEO
Libero
ILMESSAGGERO
A… Virgilio
TGCOM24
La Repubblica
TISCALI
0.0
2.0
4.0
VideoMediaset
Leonardo
Vimeo
6.0
8.0
KATAWEB
10.0
% video penetration (monthly)
54
SOURCE: GroupM elaborations on VideoMetrix by Comscore data – May 2015 – Only PC
12.0
14.0
16.0
18.0
THE BROADBAND TV OFFER TODAY
BROADBAND TV
TV
ON SVOD
WEB
23,7 mln
(video online)
video viewers
55
(subscription
video on
demand)
5,3 mln
subscribers
SOURCE: GroupM elaborations for Video Free on VideoMetrix by Comscore data May 2015, Adults +15, Only PC and for Video Pay forecast
GroupM Individuals 2015
SVOD AUDIENCE IS MORE MALE AND CENTRAL AGE THAN THE
OTHERS
% COMP.
LINEAR TV
43% 57%
6%
6%
8%
4-14
15-24
25-34
13%
16%
35-44
45-54
52%
55+
44%
North
20%
36%
Centre
South &
Island
22%
31%
North
Centre
South &
Island
44%
28%
28%
North
Centre
South &
Island
TV ON WEB
51% 49%
8%
6-14
16%
17%
20%
22%
17%
15-24
25-34
35-44
45-54
55+
48%
58,6
mln
23,7
mln
SVOD
56
60% 40%
16%
26%
30%
18%
0%
6-14
15-24
25-34
35-44
45-54
9%
55+
SOURCE: elaboration GroupM on VideoMetrix by Comscore data, May 2015, Only PC - Auditel data May 2015, LabConMe 2015 data
5,3
mln
SVOD: CROSS-DEVICE OFFERS
SVOD OFFERS
Name
WEB
TV
APP
DECODER
CONSOLE
CHROME
CAST
V
V
V
V
V
V
V
V
V
V
V
V
V
V
V
V
V
57
V
V
V
V
V
SOURCE: broadcasters’ statements and *Groupm estimate 2015
APPLE TV
V
V
V (xbox)
V
V
V
ADV OR
SUBSCRIPTION
NUMBERS
SUBSCRIPTION
300 k
installations
SUBSCRIPTION
30 k users
SUBSCRIPTION
353 k users
SUBSCRIPTION
400 k users
SUBSCRIPTION
n.a.
SUBSCRIPTION
n.a.
SUBSCRIPTION
n.a.
LINEAR AND NON LINEAR TV – MEDIASET: THE NEW OFFER
ONLINE
PAYxVIEW
APP PAY
APP FREE
THE VERTICALS
ADV OFFERS
PRODUCTS
All news
24h on 24
58
Catch up TV
the day after
All Sport
news
8.2 mln
unique
users
3.5 mln
unique
users
2.3 mln
unique
users
(TDA monthly)
(TDA monthly)
(TDA monthly)
WOMEN
•
Donna Moderna
•
Grazia
•
Tustyle
•
…
NEWS
•
Panorama
•
Panorama Auto
•
Icon
•
Finanza online
•
3bmeteo
•
…
ENTERTAINMENT
•
R101
•
Radio Italia
•
TV Sorrisi
•
Cooming Soon.it
•
…
KIDS/YOUNG
•
Cartoonito
•
Boing
•
Skuola.net
Library on
demand pay
per view
MEDIASET
CONNECT
subscribers that
access to the
service
Pre Roll e Display on 3
macro target (People, Lady,
Mister) planned with:
PLANNING WITH THESE MULTIMEDIA OFFERS:
•
ALL 24 SYSTEM
Sell Pre Roll on all network Mediamond synergic with the TV planning
•
THE VERTICAL OFFERS
Sell Display and Pre Roll planned with Target ID or Content ID
• ADV IN APP
1,0 mln
Families
n.a.
•
NO ADV
•
Sell Display and Pre Roll on opening App and before the editorial video
SOURCE: GroupM elaborations on Audiweb View PC (target 2+) e Mobile(target 18-74) data May 2015 and broadcasters’ statements
MULTIMEDIA OFFER
TV + APP
OFFER ONLY
PREMIUM PLAY
1.4 mln
app
downloaded
ADV:
• Display adv
• Engagement
customization (quiz,
games)
• Graphic
customization
MEDIASET – AMICI: A MULTIPLATFORM CASE HISTORY
THE EDITORIAL OFFER
ADV OFFER
The Mediaset Web
The Talent Show
MULTIMEDIA OFFER BASE
TV
on air
1 week with skin + box on:
• The website Maria de Filippi channel Amici
Video on demand
on VideoMediaset
• The website Witty TV channel Amici
Social Interaction
MULTIMEDIA OFFER VIDEO
1 week with skin + spot tv on:
Photogallery and exclusive
•
contents on official website
Videomediaset brand Amici (SnackTV-Full Episode)
THE AMICI PERFORMANCE ON TV AND WEB AND THE VIDEOMEDIASET RESULTS
Exclusive TV:
8,7%
59
SOURCE:
Duplicated: Exclusive web:
0,1%
0,5%
Target: women <55 years
(core target Amici PT)
PRODUCTS
LINEAR AND NON LINEAR TV – SKY: THE NEW OFFER
ONLINE
PAYxVIEW
APP PAY
Website that has information about all Sky Channels,
Programs and the client assistance
Streaming online
sport events,
Library on demand
pay per view
SKY GO
Streaming online, Catch
Up TV, Library on
demand free only for
Sky subscribers
2.4 mln Sky
ADV OFFERS
4.3 mln unique users (TDA monthly)
60
n.a.
SALE BY WEBSYSTEM
Library on demand
and Catch up TV
through MySky
decoder connected
and on Sky Go
1,7 mln
MySky
connected
Pre-Mid-Post Roll planned, Video 30’’ MAX 6
• DISPLAY/VIDEOBOX
CLIENTS on:
• PRE-ROLL AND VIDEO RICH MEDIA
• DISPLAY AND PRE ROLL ON M-SITE
subscribers that have
downloaded the app
ON DEMAND
NO ADV
• on demand (MySky + Sky Go)
• only on demand Sky Go
SOURCE: GroupM elaborations on Audiweb View PC (target 2+) e Mobile(target 18-74) data May 2015 and broadcasters’ statements
LINEAR AND NON LINEAR TV – RAI: THE NEW OFFER
PRODUCTS
RAI
ONLINE
APP
TG1
TELEVIDEO
Websites that contain all Rai library, the Catch Up by seven days before and all
Rai Channels TV Live.
ADV OFFERS
DOMAIN RAI MODULES
 Banner/Rich Media/Video Spot
 Moduli
• Mobile NEWS & SPORT
• RAI.TV Mobile IOS+ANDROID
Vertical Modules:
News, Sport, Entertainment, Factual, Fiction,
Show, Homepage
Target Modules:
Men, Women, Young, Kids
DOMAIN MODULES
 Video (15’’ o 30’’) per PC,
Smartphone, Tablet
 Vertical modules (exclusive Top
Event):
• Entertainment
• Sport
• News
SELL BY RAI PUBBLICITÀ
GUIDA TV
RAINEWS
TG3
Rai.tv: Streaming live, Catch Up TV by seven
days before , Library on demand TV programs
Rai free
5.8 mln unique users (TDA monthly)
61
RAISPORT
Rai News and Sport Apps
RAI.TV APPS
 Display
 Video Spot 15’’
RADIO RAI APPS
 Display
NEWS & SPORT APPS
 Display
 Video Spot 15’’
SOURCE: GroupM elaborations on Audiweb View PC (target 2+) e Mobile(target 18-74) data May 2015 and broadcasters’ statements
THANK YOU