Proposed ABC Company Knowledge Exchange

Framework: The Proposed ABC
Company Knowledge Exchange
Sarah L. Nichols, Sotto Voce
Communications
1
Definition of KX
“ The collaborative, technology-enabled creation, capture,
organization and delivery of information and insights critical to
achievement of organizational objectives.” **
 Knowledge exchange is an activity, but it can also be a place –
the stock exchange; the knowledge exchange.
 The ABC Company Knowledge Exchange would be a core
component of your website, and would house all content
products
**Sarah L. Nichols, Sotto Voce Communications
Sarah L. Nichols, Sotto Voce
Communications
2
Functional Benefits
 Single repository, all content types, all products
 Publish once, read many
 Update content in one place
 Multiple avenues to the same content
 Content in context – e.g. site visitors who are on a
product page can easily link out to client case studies
(and back again)
 Clean page presentation when content is referenced
and linked but not stealing product page real estate
Sarah L. Nichols, Sotto Voce
Communications
3
Strategic Benefits
 Supports near term lead generation via content
marketing
 Demonstrates knowledge management and knowledge
exchange capabilities
 Underpins social media marketing efforts
 Innovative
 Multimedia
 Interactive …lets clients join the conversation
Sarah L. Nichols, Sotto Voce
Communications
4
Content Types
 datasheets
 position and solution papers
 white papers
 client success stories/case studies
 webinar invitations; pre-recorded webinars; recorded
product demos
 blog posts and blog post series
 e-books
 video clips; podcasts
 infographics
Sarah L. Nichols, Sotto Voce
Communications
5