36 10 14 92

Building Analytical
Excellence in the
North American
Mid-Market
For mid-sized organizations, business analytics offers the ability to generate
timely insight from growing volumes of data. In the same way a home is built to
support our diverse needs and enrich our lives, analytically driven insight
enhances our most critical business decisions.
Top Areas in North America for
2012 Technology Investment:
Business Analytics
Social Media
Cloud Services
38%
33%
29%
Despite the growing importance of analytics in the
mid-market, the creation of usable insight need not be
a monumental undertaking. Often starting small with a
manageable foundation of clean and relevant data,
Best-in-Class companies apply business expertise to
assemble that data into actionable information and deliver
well-crafted insight to many different areas of the business.
1 Gather and Optimize Data
36
%%
year over year growth in data
for all mid-market companies
Best-in-Class companies make new
data sources available
faster
than Laggards
1
10
1
0
11 0
01 0
xx
10
10
10
92
%%
1
1
Best-in-Class companies deliver critical
information on-time
of the time
0110 1 011
0100 001010 01
0
10
1 10 0
1010
10
14
unique data sources, on average,
are used for business analytics in
the mid-market
10 0
11
01
2 Assemble Actionable Information
57
%
of Best-in-Class companies
have clearly defined and
frequently measured business KPI
70
%
of Best-in-Class companies report
an “information culture” that values
data-driven insights
46
%
of mid-market companies
report that their decisions are
over-reliant on “gut feel”
3 Distribute Business Insight
66
%
of Best-in-Class
companies are using
analytics for logistics
and supply chain
management
70
Best-in-Class companies have 3x the adoption
rate of analytics among business users
%
Mar
keti
ng
101
101 0101
010 010
101 101
010 010
101 1
01
of Best-in-Class
companies are
using dashboards
for operational
visibility
93
%
of Best-in-Class
companies are using
analytics for sales
management
Read the Aberdeen Group Sector Insight
Mid-Market Analytics in North America: Transforming Data into Insight