Library Snapshot Day June 13-17, 2016 #MiLibSnap

Library Snapshot Day
June 13-17, 2016
#MiLibSnap
June 13 - 17
• ALA initiative that most states participate in
• Show the impact of your library to your
community via data representations,
images, video, factoids, etc.
• In Michigan we’re organizing a social media
snapshot day
Free Infographic Tools:
Word Clouds
• Wordle: http://www.wordle.net/
• Tagul: https://tagul.com/
• Word It Out http://worditout.com/
• Extension in PowerPoint
Free Infographic Tools:
Infographics
• Inkscape: https://inkscape.org/en/
• Piktochart: http://piktochart.com/
• Venngage: https://venngage.com/
• Canva: https://www.canva.com/
• Easel.ly: http://www.easel.ly/
Free Infographic Tools:
Data Visualization
• Gapminder: http://www.gapminder.org/
• Tableau: https://public.tableau.com/s/
• Google Public Data:
http://www.google.com/publicdata/direct
ory
• Infogr.am: https://infogr.am/app/#/create
An example in action
• Putnam District Library
has been engaged in a
social media campaign
to demonstrate their
impact and here are
some example posts
Promote Borrowing
Popularity of Children’s Materials
Other ways to demonstrate
your impact
• Photo of “Today in Our Library”
• “Day in the Life” of summer
reading
• What you do to support job
seekers
• Door count for a single day,
week, month or year
• Photos of community outreach
like a nursing home visit
• Over-all or average counts for
programs of various types
• Photos of trend-setting programs like
adult coloring
• Coupon clipping programs
• Your gene/local history resources
• An author visit
• Pics of library staff pets
Print resources
• The Librarian’s Nitty Gritty Guide to Social
Media by Laura Solomon
• Social Media Marketing: Strategies for
Engaging in Facebook, Twitter and Other
Social Media by Liana “Li” Evans
• Face2Face: Using Facebook, Twitter, and Other
Social Media Tools to Create Great Customer
Connections by David Lee King
• Facebook Marketing: An hour a Day
(2nd Edition) by Mari Smith
Electronic Resources
• Measure: http://www.socialmediatoday.com/technology-data/2015-0520/content-kpis-reallymatter?utm_source=feedburner&utm_medium=email&utm_campaign=So
cial+Media+Today+%28all+posts%29
• Get smarter! Social media changes every day. There is no promise of
continuity except that it will change. Follow these people to be ‘in the
know’: http://www.cision.com/us/2015/05/top-50-pr-marketing-socialmedia-podcasters-tofollow/?utm_content=bufferf1160&utm_medium=social&utm_source=fac
ebook.com&utm_campaign=buffer
• 100 libraries to follow on FB – get tips and tips/best practice ideas:
http://www.mattanderson.org/blog/2013/01/31/100-libraries-to-followon-facebook/
• Library best practices (note, I didn’t say MOST EFFECTIVE those aren’t
always synonyms):
https://s3.amazonaws.com/WebVault/PublicLibraryMarketingRpt2013.p
df