“Redefining Business Vision: Issues and Challenges”

“Redefining Business Vision: Issues and Challenges”
St. Xavier’s College (Autonomous), Kolkata
With a resplendent history spanning 156 glorious
years, St. Xavier’s College (Autonomous), Kolkata, is
today synonymous with paramount echelons of
quality, given that it nurtures responsible and
conscientious men and women for the society.
Consistently ranked as one of the best protean coeducational institutions pan-India, St. Xavier’s
College, Kolkata has been recognized as a Centre of
Excellence (CE) by the UGC in 2014. St. Xavier's
College offers both UG and PG courses under five
faculties: Arts, Science, Commerce, Business
Administration, and Education. It also offers an array
of professional degree and diploma courses under
Career Oriented Programmes (COPs), IGNOU
Convergence Scheme and Computer Centre. This
prestigious temple of learning has battled the test of
time, remaining unswerving in the midst of
adversities. It emblematizes perennial commitment,
care and service in all its future endeavours with the
same binding spirit: “Nihil Ultra” (Nothing Beyond).
Post-Graduate Department of Commerce
Governed by the Ignatian Pedagogical Paradigm of
‘conscience,
competence,
compassion
and
commitment’, the Post-Graduate Department of
Commerce, since its inception in 2007, has already
carved a niche in the market. The department offers a
holistic gamut of relevant contemporary issues, to
help foster human resources with social values, which
cater to the needs of the industry as well as the
academia, both at the national and international level.
The USP of this department, which has paralleled it
to top-notch B-schools of our country, is its
curriculum design and rigorous fieldwork. The
department is planning to organize a plethora of
seminars in the upcoming years, so as to enable and
empower students to hone their organizational skills
with coeval developments in the world of
management and commerce.
Department of Commerce and
Administration (under-graduate)
Business
From a modest foundation in 1946, the Department
of Commerce today, is the largest department of St.
Xavier’s, catering to more than 3000 students. It
continues to cherish a peerless status in this dynamic
discipline, owing to its illustrious faculties,
outstanding students as well as a plethora of rigorous
academic and non-academic proceedings. Presently, it
stands out as one of the top-notch commerce
departments among the undergraduate colleges of our
country. The department perennially seeks to bridge
the gap between the academia and the industry
through a year-round organization of seminars,
conferences, workshops, management fests. Further,
a scientifically-administered process of internships
empowers final-year students to get a first-hand
experience of the rigours of the industry. These finalyear students are also permitted to specialize in any
one of the functional disciplines: Accounting and
Finance, Marketing Management and E-Commerce.
The whole idea is to sustain the department’s excellent
reputation in education at the cutting edge of
economic, institutional and organizational aspects of
commerce.
St. Xavier's College offers one of the best BBA
programmes in the state. It is meant for students who
are motivated, disciplined, ready and eager to move
ahead in the business world. It may sound a little too
farfetched but our students appreciate that they learn
theory as well as practical applications. It is based on
the premise that the true mark of learning is not just
what you know but what you can do with what you
know. Our priority is to provide students a top-notch
curriculum where emerging business leaders can build
on their professional experiences and successfully
contribute to their firms. This innovative programme
is facilitated by multi-media learning environment
enriched by face-to-face faculty mentoring and
coaching. Ultimately, students will be able to
demonstrate mastery of more than 30 business
competencies - the skills that employers are looking
for today. This department is aware of the needs of
our students specially keeping in mind the nature of
today's business environment. We believe that in
order to produce good students, we need excellent
teachers. It has been our constant endeavour to attract
faculty from a diverse field. Our current faculty
comprises of professors from this college, big and
reputed corporate and management institutes like
IIMC and XLRI.
Department of Commerce, University of
Calcutta
From its inception in 1922, the Department of
Commerce, University of Calcutta has traversed a
long way among other Commerce Departments of
UGC-approved Indian universities by completing all
the UGC – DSA phases successfully. The
Department takes pride in its commendable
performance vis-à-vis major developmental indicators
such as student intake, number of teachers, published
research work, updated curricula and courseware.
Almost from the very beginning, the Department has
been utilizing the services of a number of guest faculty
members drawn from both academic institutions and
industrial organizations of repute.
Premise: National Conference 2016
Survival! Many businesses are looking for answers to
deal successfully in the current economic climate. All
the planning and organizational decisions related to
capital formation, marketing; human resource seem
outside the realm of what was "business as normal."
Do not panic. Resist the urge for a complete overhaul.
Begin with what one have accomplished such as the
business vision statements and seek to re-energize and
redefine the focus within the current business reality.
Companies that enjoy enduring success have a core
purpose and core values that remain fixed while their
strategies and practices endlessly adapt to a changing
world. The rare ability to balance continuity and
change–requiring a consciously practiced discipline–is
closely linked to the ability to develop a vision. A
carefully crafted vision statement can help to
communicate company's goals to employees and
management in a single sentence or a few concise
paragraphs. Vision statements are aspirational; they
lay out the most important primary goals for a
company. Unlike business plans, vision statements
generally don't outline a plan to achieve those goals.
But by outlining the key objectives for a company,
they enable the company's employees to develop
business strategies to achieve the stated goals. With a
single unifying vision statement, employees are all on
the same page and can be more productive. But
according to a recent study that appeared in the
Harvard Business Review, up to 70 percent of
employees do not understand their company's
strategy. Failure to understand the company's position
can lead to poor decision making at all levels of an
organization.
Unfortunately, the usual vision statement is fuzzy and
inspires only boredom. But managers who master a
discovery process to identify core ideology can link
their vision statements to the fundamental dynamic
that motivates truly visionary companies–that is, the
dynamic of preserving the core and stimulating
progress. The business vision statement states why
business exist writes author and corporate business
consultant, Don Midgett. It enables managers to
effectively communicate the "why" to the employees
and to marketplace. This is where the review should
begin. Because strategic business decisions stem from
the vision statement, it is not only good to review the
statement but also to test it. The probable key issues
that should be highlighted for the long term
sustainability could be as follows.
Firstly, does the vision statement adequately address
the business strengths and expertise? Secondly, is it
possible to retain the values of the business shares in
common with others in the similar line of business in
long run? Finally, is market the same as when it first
began?
If not, one may need to adjust the change in the vision
statement. Maybe the new vision statement is less
about what business provides and more about who
they service. Even if the firm has a side hustle going
on, can focus on the core customer which remains
consistent. What do you think? Is it time to retire the
corporate vision statement or just redefine our line of
sight?
Important Dates
Abstract Submission Deadline
February 14,
2016
Confirmation of acceptance of
Abstract
February 21,
2016
Full Paper Submission
March 6,
2016
Confirmation of Acceptance of
Full paper for Presentation in
the Conference
March 9,
2016
Last Date for Registration
March 12,
2016
Conference Date
March 19,
2016
Note: Only full papers of participants received until
March 6, 2016 and registered until March 12, 2015 will
be accepted for publication in a Conference Volume
subsequently based on the recommendation received
from the paper review committee.
Edited Volume
The best of the selected papers will be published
in a special issue of Aviskaar: A Xaverian Journal
of Research and rest of the papers accepted for
presentation will be compiled in a conference
volume along with ISBN Number.
Suggestive Sub-Themes
All original, previously unpublished papers or case
studies of empirical nature (not scheduled for
presentation before the conference date) are solicited
for presentation at the National Conference, 2016.
We cordially invite researchers, academicians and
practitioners to submit their abstracts with reference
to the broad theme of the conference, addressing their
paper to one of the following conference sub-themes:
Accounting & Auditing (Track I)





Integrated Reporting
Accounting under IFRS
Government Accounting and Reporting
Audit Quality
Accounting Issues and Challenges in
Emerging Economies
 Forensic Accounting and Forensic Audit
 Corporate Governance




Sustainability Accounting
Earnings Management
Role of ethics in Accounting & Auditing
Implication of Companies Act 2013 on
Accounting and Auditing
Finance (Track II)
 Performance Measurement & Corporate
Social Responsibility
 Financial Inclusion
 Micro Finance and Micro Insurance
 Impact of FDI & FPI in Indian market
 International Finance in Emerging
Economies
 Financial Index- an exploration in Indian
context
 Asset Pricing
 Financial Risk Management
 Investment Management
 Issues in IPO Pricing in India
 Ethical Marketing and Consumer Protection
 Rural and agricultural marketing
 Cross- Cultural Communications & Issues in
Branding
Human Resource Management (Track IV)
 Strategic HRM
 Green HRM
 Current/ new trends in Training and
Development, Organizational Learning
 Latest developments in performance
management
 Contemporary issues in Industrial relations
 HR Analytics and Technology
 Organizational culture and climate
 Leadership research
 Positive Organizational Behaviour and
Psychological Capital
 Organizational Communication
 Public Administration/ Public policies in
HRM
Marketing (Track III)





Digital marketing
Contemporary Issues in marketing
Green marketing
Strategies relating to Advertising
Consumer Behaviour, Adoption and
Awareness Issues
 Neuro Marketing and Marketing Practices in
B2B and B2C Sector
 Marketing in Emerging and Transition
Economies
 Promotion and Pricing Strategies
Abstract Submission Guidelines
The selection of papers will be based on their
significance and interest to a broad array of delegates.
Please indicate which of the conference themes your
paper fits best. Papers represent the majority of the
submission and form the scholarly sessions of the
program. Please adhere to the following guidelines for
the preparation of the abstract:
1. The first page of your submission should
encompass the following details:
 A concise and informative title
 The name(s) of the author(s)
 The affiliation(s) and contact information of
the author(s)
 The e-mail address of the corresponding
author
 Please mention the Track number under
which the research paper belongs
Please note that any form of identification
information must NOT be mentioned in the
remainder of the document.
2. All submissions should be in Times New
Roman, with a font size of 12 (except Title of
the paper, which should be 15 point size),
double-spacing, with 1 inch (2.54 cm) margin
on all sides.
3. The Abstracts should consist of a maximum
of 500 words.
4. All necessary documents should be mailed
to
[email protected]
in
Microsoft Word (Compatibility Mode)
5. Use a maximum of 5 keywords separated by
semi-colons.
post-deadline. Please refer to the following guidelines
for submission of the full-length paper:
1. The papers should be of 2000-3500 words in
length (excluding tables, figures, references
and appendices).
2. The submission should contain distinct
sections of the following:
 Introduction (including problem definition)
 Review of Literature
 Objectives or Hypothesis Formulations (if
any)
 Research Methodology adopted
 Findings and Analysis of the Study
 Conclusions
 Limitations of the Study
 Future research possibilities, and
 References (APA Style)
3. All submissions should be in Times New
Roman, with a font size of 12 (except Title of
the paper, which should be 15 point size),
double-spacing, with 1 inch (2.54 cm) margin
on all sides.
Registration Modalities
Participant Profile
Amount (in INR) to
be submitted by
12.03.2016
Academic Delegates
INR 500.00
Corporate Delegates
INR 1000.00
Research Scholars
INR 300.00
Students
INR 200.00
Note: Kindly note that spot-registration will not be
permitted on the conference date.
Conference Committee
Patron:
Rev. Fr. Dr. J. Felix Raj, S.J. (Principal, St. Xavier’s
College (Autonomous), Kolkata
Conveners:
Rev. Dr. Dominic Savio S. J. (Rector and VicePrincipal Commerce Morning and Business
Administration)
Dr.
Madhushree
Commerce Evening)
Mukherjee
(Vice-Principal
Full Paper Submission Guidelines
Co-Conveners:
On acceptance of your extended abstract, authors
must submit the final paper within the stipulated
deadline. No papers shall be accepted for publication
Prof. Swapan Banerjee ((Dean, Commerce Morning)
Prof. Amitava Ghose (Dean, Commerce Evening)
Joint Organising Secretary:
Dr. (CA) Sanjib Kumar Basu (Dean, PG Department
of Commerce)
Prof. Dr. Rajib Dasgupta (Head, Department of
Commerce, University of Calcutta)
Advisory Committee:
Prof. Ashis Mitra (Member Secretary, Academic
Council, St. Xavier’s College)
Prof. Amitava Roy (Dean, BBA Department, St.
Xavier’s College)
Dr. Tanupa Chakraborty (Associate Professor,
University of Calcutta)
Dr. Siddhartha Sankar Saha (Associate Professor,
University of Calcutta)
Prof. Rajni Gupta | Department of Business
Administration (BBA)
Prof. Abhinab Ghosh | Department of Commerce:
B. Com (Morning)
Prof. Soumendra Laha | Department of Commerce:
B. Com (Morning)
Prof. Chandra Kant Parmar | Department of
Commerce: B. Com (Morning)
Prof. Joyita Banerji | Department of Commerce:
B. Com (Morning)
Prof. Camellia C. Burman | Department of
Commerce: B. Com (Morning)
Prof. Hanzala Awais | B. Com (St. Lawrence
Campus)
Working Committee:
Prof. Priyadarshini Rasquinha | B. Com (St. Lawrence
Campus)
Prof. Samrat Roy | Department of Commerce:
B. Com (Morning)
Prof. Puja Bhowmik | Department of Commerce:
B. Com (Morning)
Dr. Shivaji Banerjee | Department of Commerce:
B. Com (Morning)
Prof. Shaunak Roy | Department of Commerce:
B. Com (Morning)
Prof. Soumya Saha | Post Graduate Department of
Commerce)
Prof. Swaraj Nandan | Department of Commerce:
B. Com (Morning)
Prof. Sumanta Dutta | Post Graduate Department of
Commerce)
Prof. Aparajita Hembrom |
Commerce: B. Com (Evening)
Department of
Contact Details
[email protected]
Landline: 033-2255-1249/ 1248 /1250
Mobile: 9903935396/9830388920
Registration can be done by submitting the Bank
Demand Draft in favour of St. Xavier’s College,
Kolkata or by payment of cash to the PG
Department of Commerce, St. Xavier’s College,
Kolkata (From 2 pm to 7 pm- Monday to Friday).
As mentioned earlier, SPOT REGISTRATION
will not be allowed at the registration desk on the
day of the conference.
Kolkata: The City of Joy
Kolkata is the capital of the Indian state of West
Bengal. It is also the commercial capital of East India,
located on the east bank of the Hooghly River. The
city of Kolkata has 4.5 million residents, and the
metropolitan area, including suburbs, has a
population of approximately 15.7 million, making it
the 3rd most populous metropolitan area in India and
the 13th most populous urban area in the world. It is
the first city in India to boast of the underground
metro railways and in a stud; Kolkata topped Indian
cities in terms of public transport versatility and
accessibility. The weather in Kolkata in the month of
March will be on the warmer side. The afternoon sun
may be strong, so carrying an umbrella would be
advisable. There are chances of rain as well, given that
the Nor’westers (Kal Baishakhi) is not far away.