Data analytics in Mexico

Data analytics in Mexico
What is Data Analytics?
Data
Analytics
Visualisation
large volumes
of data
Collecting
Organization
discovering
useful insights
suggesting
conclusion
with the
aim of
Examining
supporting
decision making
Challenge/Insight/Refine
Better decisions
Industry expertise and experience
Source: PwC
What role does data analytics
play in big decision making?
How does
data & analytics helps?
The most important inputs
when making a decision are:
Simplify
Visually presents complex information
to make it easier
4%
9%
Other
Interact
30%
Financial
indicators
Creates interactive deliverables
for a better client experience
Own intuition
or experience
Answer What?
Creates a clearer description of the client situation
2014
Answer Why?
Creates a more accurate diagnosis of root causes
28%
Predict the future
29%
Optimizes future actions
Data & analysis
(internal or external)
Advice or experience
of others internally
Source: PwC
Source: PwC
How data access, consumption, storage
and generation is been revolutionized?
New forms to access
data…
In 2014
Unprecedented generation
and storage of data…
In 2014
2.5
4.5 billion
quintillion
bytes
people worldwide
used a mobile phone
1
1.7 billion
people worldwide
used a mobile phone
80%
of data were
created every
day trough:
2
Social media posts
Cell phone GPS signals
3
4
Digital media
Supply chain
and logistic data
5
2.2 billion
Purchase
transaction records
went online through
a mobile device
of this data is
stored and
managed by
enterprises
Individuals generated
more than 70%
of all this data
Source: e-marketer
Source: PwC
What is Big Data and which role plays in the business world?
Global spending on Big Data by 2018 will reach
114 billion USD
“Big Data”
Refers to data sets whose
size is beyond the ability
of typical database software
tools to capture, store,
manage and analyze .
64%
of executives affirmed that big data changed their decision
making process
1 in 3 executive describe making big decisions as highly data driven
Source: PwC
Source: McKinsey
Data & Analytics in Mexico
The IT market will grow
in
6.3% by 2015
Source: IDC
85%
of companies investing
in Big Data were big corporations
Source: IDC
The Big Data market will
grow by
60% in 2015
Source: IDC
3x
faster than the whole
LATAM region
Source: IDC
The top 3 sectors investing
in Big Data are:
Finance
Telecommunication
Retail
Source: IDC
In 2014, companies invested
215 million USD
in Big Data and Analytics
Source: IDC