Canadian retailers aim to establish a community for consumers to get 1

Canadian retailers aim to establish
a community for consumers to get
closer to their brand
1
2
He grabs his
It’s Sunday afternoon and Mike decides
smartphone and opens
to surprise his girlfriend with a
the grocery store app to look for the
romantic dinner.
highest-rated recipes for special occasions.
3
4
He finds the perfect
dish and with one
touch, the app
pre-populates his
shopping cart with
the items he needs.
55
%
of consumers between 18-24
read reviews, comments and
feedback on social media.
74
%
As a member of the store’s loyalty
program, Mike takes advantage of the
click and collect feature for free!
of consumers feel a key benefit of
being a member of a loyalty
program is receiving
members-only discounts or offers.
5
After checkout, he gets a message indicating he’s reached
platinum level and is invited to an exclusive
in-store cooking seminar with a star chef.
6
Mike’s order is ready for pickup
within minutes. Time to cook!
Are you providing customers with the ideal platform
for them to share their interests and ideas?
Canadian Total Retail
survey 2016,
launching March 23rd.
For more information, please visit:
www.pwc.com/ca/totalretail
Source: Total retail report, 2016
© 2016 PricewaterhouseCoopers LLP, an Ontario limited liability partnership. All rights reserved.
PwC refers to the Canadian member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.
This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.
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