Retailers in Canada adopt new technologies to customize consumers’ in-store experience 1

Retailers in Canada adopt new
technologies to customize consumers’
in-store experience
1
2
Sophie is
registering for a summer
marathon and the website
directs her to the sponsor's
social media page.
3
4
She scrolls through the posts and sees
comments about a shoe store's
in-person shopping experience. She's
curious and wants to give it a try.
Her smartphone
connects to the
store’s Wi-Fi as
she arrives, and
a map guides her
to the running
shoe section.
48
%
of consumers between 18-24
want accessible in-store Wi-Fi
with a simple log-in
A staff member
welcomes her
and invites
her to test
some shoes
on the new
digital track.
40
%
of consumers
think knowledgeable sales
associates help enhance their
in-store experience
5
After Sophie’s test run, the
program suggests ideal shoe types
based on her running style.
6
The sales associate brings Sophie the shoes and assists her
with mobile checkout. She’s ready for her marathon!
Canadian Total Retail
survey 2016,
launching March 23rd.
For more information, please visit:
www.pwc.com/ca/totalretail
Source: Total retail report, 2016
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BS-00-0000