50 Canadian retailers playing catch-up as consumers demand personalization 25

Canadian retailers playing catch-up
as consumers demand personalization
1
Brenda is walking by one of her
favourite stores and stops to look
at the window display.
25%
OFF
2
She receives
a text from
the store:
25% off the
red dress
she’s been
eyeing for
weeks!
50
%
3
She walks in and shows
the mobile coupon to a
sales associate, who
quickly finds the dress
for her to try on —
the perfect fit!
of consumers between
18-24 have accessed a
coupon or promotional
offer on their mobile
device while in store.
4
5
It turns out there’s also a pink
option, but her size is not available.
No problem—the clerk finds the item
at another location and tells Brenda
it’ll be delivered to her for free.
36
%
of consumers would like
to have the ability to
check other stores or
online stock quickly.
Brenda leaves the store smiling after a unique experience
that’s made her want to come back for more.
Are you providing a real-time,
personalized experience to your customers?
Canadian Total Retail survey 2016,
launching March 23rd.
For more information, please visit:
www.pwc.com/ca/totalretail
Source: Total retail report, 2016
© 2016 PricewaterhouseCoopers LLP, an Ontario limited liability partnership. All rights reserved.
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BS-00-0000