Infographic

3 R D P L A C E
E
M
O
C
HOW
E
P
O
P
THE
IS THIS
R
A
L
U
POP
?
TIME MAGAZINE
CHINA
Man
of the year
One of the
10 key man
of the year
MACCHIANERA AWARDS
EUROPEAN PARLIAMENT
Communicator
of the year
Best personality
of the year
THE ADVOCATE
Person
of the year
?
WHAT ABOUT THE
DIGITAL WORLD
1.737.300 worldwide !
average monthly searches
last update Nov 2013 – monthly avg.
Pope Francis
election
Pope Benedict
resigns
World Youth
Day
apr 2013
jul 2013
oct 2013
KEYWORDS PAPA/POPE/PAPE
49Millions worldwide !
average monthly mentions
13th March – 20th November 2013
21% USA
9% SPAIN
4.196.000
10.353.000
50% OTHER COUNTRIES
24.269.000
5% MEXICO
2.560.000
3% BRAZIL
1.700.000
12% ARGENTINA
5.922.000
2% BLOG
3% FORUM
3% YOUTUBE
SPLIT BY
77% TWITTER
CHANNEL
15% NEWS
78MIL
53MIL
ONE DIRECTION
49MIL
JUSTIN BIEBER
38MIL
POPE FRANCIS
33MIL
OBAMA
MILEY CYRUS
11.314.518 followers
last update: Jan 2013
Dear friends I thank you from my
heart and I ask you to continue to
pray for me. Pope Francis.
Accept the risen Jesus into your life.
Even if you have been far away, take
a small step towards him: he awaits
you with open arms.
I ask all of you to join me in prayer
for the victims of Typhoon Haiyan /
Yolanda especially those in the
beloved islands of the Philippines”
2013
17/03
30/03
9/11
36.605
shares
30.793
shares
35.051
shares
activity period
reach
(months)
OBAMA
(millions of followers)
72
POPE FRANCIS*
60
2.309
6.637
0,79
1.362
13
(average share per tweet)
7,76
11.314
GRILLO
engagement
(average tweet per day)
40.980
13
POPE FRANCIS**
frequency
53
1.430
88
1.301
0,78
*These values refer to the official Pontifex accounts (all languages)
**These values refer only to the official Pontifex_IT account (italian)
most talked about topic 2013
A Year in Review 2013
#1 POPE FRANCIS
ELECTION
ROYAL
BABY
TYPHOON
MARGARET
THATCHER
HARLEM
SHAKE MILEY
CYRUS BOSTON
MARATHON
TOUR DE
FRANCE NELSON
MANDELA
fans
people talking about
(millions)
OBAMA
37.414
POPE FRANCIS*
889.254
0.378
GRILLO
2%
26%
124.495
1.403
POPE FRANCIS**
engagement
319.748
22%
23%
256.109
1.094
last update: Dec 2013
*These values refer only to the unofficial Pope’s page in english
**These values refer only to the unofficial Pope’s page in italian
English mentions
13th May – 20th November 2013
16%
SOCIETY
27%
TECH
UNEMPLOYMENT
14%
POLITICS
12%
SOCIETY
18%
POOR
ECONOMY
14%
14%
SCIENCE
19%
MONEY
15%
29%
MEDIA
ECONOMY
SUPPORT
50%
GAY
12%
SEXUALITY
14%
YOUTH
4%
19%
5%
22%
WAR
31%
MARRIAGE
FAMILY
15%
9%
17%
JEWISH
MUSLIMS
SUICIDE
17%
EGYPT
28%
RELIGIONS
CHRISTIANS
CULTURE DEATH
PEACE
PEACE/WAR
6%
43%
BIOETHIC
29%
55%
CHILDREN
EDUCATION
7%
56%
ABORTION
18%
12%
16%
SEX
10%
EDUCATION
16%
ABUSE
26%
TWITTER
7%
FACEBOOK
FAMILY
GAY MARRIAGE
Italian mentions
13th May – 20th November 2013
18%
32%
POLITICS
17%
17%
8%
27%
11%
43%
YOUTH
EDUCATION
6%
48%
RELIGIONS
11%
LAICS
CHRISTIANS
TECH
22%
TWITTER
19%
MEDIA
7%
35%
SOCIETY
SOCIETY
CHILDREN
SCIENCE
PEACE/WAR
GOVERNMENT
POLITICS
14%
SCHOOL
16%
13%
11%
PEACE
SYRIA
ECONOMY
19%
WORK
28%
WAR
25%
JUSTICE
15%
36%
SEXUALITY
7%
SEX
GAY
34%
WOMEN
3%
FAMILY
71%
FAMILY
14%
4%
BIOETIHIC
DIVORCE
17%
WEDDING
11%
ABORTION
6%
POVERTY
18%
FACEBOOK
18%
SICK PERSONS
32%
HEALTH
MUSLIMS
U
O
Y
K
N
A
H
T
SOURCES
Sysomos Map
SM2
3rdEYE
Topsy
Tracx
Google Trends
Google Correlate
Google Adwords
3 R D P L A C E