Media Kit - La Gazzetta Italiana

Media Kit
Vision & Editorial Team
PUBLISHER’S NOTE
I hereby certify that all data enclosed in this Media Kit for La Gazzetta Italiana is true and
correct to the best of my knowledge.
-Peter A. Spitalieri, Founder & Publisher
MISSION STATEMENT
We will serve as a respected voice of the Italian American community through print and
electronic media; honor and perpetuate our Italian heritage, culture and traditions and be a
conduit to facilitate communications and civic initiatives.
VISION & POSITIONING
Whether or not you are of Italian descent, La Gazzetta Italiana wishes to connect with Italians,
Italian Americans and admirers of the Italian culture and language. Through the use of both
the Italian and the English language, we will take you on a 360 degree journey of the Italian
peninsula through its kaleidoscopic and multifaceted culture to embrace the latest news (live
coverage online at www.lagazzettaitaliana.com) culinary specialties, unique travel destinations,
classical art, music and literary geniuses, the latest trends in fashion, design and architecture,
and much more. We will also focus on our Italian-American communities, their news and
events and provide coverage of prominent individuals who have contributed to the betterment
of our societies and are proud ambassadors of their Italian heritage here in the US.
Vision & Editorial Team
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Editorial Team
PETER A. SPITALIERI, FOUNDER & PUBLISHER
As the founder and president of La Gazzetta Italiana since 1992, Peter has been the visionary
for the direction of the newspaper, under PAS Publishing Co., for ten years including its
restructuring and launch of its online vision. He holds an M.B.A. from the Wharton School of
Business and a B.S. degree in Economics and Mathematics from Hiram College.
ANGELA SPITALIERI, PUBLISHER
Angela oversees national and international operations of the newspaper both on print and
online. Since June 2003, she has ensured smooth sailing of all sales, advertising and marketing
campaigns at La Gazzetta Italiana. She holds a degree in Industrial Psychology from John
Carroll University.
PAUL SCIRIA, MANAGING EDITOR
Paul’s seventeen-year career as both a television and radio reporter brought him to Channel
3 WKYC Cleveland as well as radio stations KYW, WJW, and WERE where he co-hosted
the popular senior audience radio show, Off Your Rocker. He has been editor of La Gazzetta
Italiana since its inception and currently serves as managing editor.
DOMINIC SPITALIERI, DIRECTOR MARKETING
Dominic manages and edits the content for the print publication, digital copy, website and
supports the marketing campaigns. Dominic is also responsible for all Social Media. Dominic
graduated from John Carroll University with a Bachelor’s degree in Business Management.
Vision & Editorial Team
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Publication Overview
La Gazzetta Italiana began publication in May of 1992 to meet the growing
demand by the Italian American community in the Greater Cleveland area for
an Italian American newspaper.
The publication’s primary objectives at that time were to not only recognize
our proud Italian HERITAGE, TRADITIONS & CULTURE but also to
disseminate recent news, upcoming social events and local achievements.
SECTIONS
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Editorial
News from the Consulate
News from Italy
Feature
Food & Wine
People
Travel
History & Culture
Entertainment
Sports
Kids Corner
Cleveland News
Pittsburgh News
Youngstown News
Photo Exhibit
Classified
Club Newsletters
Publication Overview
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Feature Calendar
JANUARY
Everything Italian
FEBRUARY
Sports/ Italian Cars
MARCH
Gardening
Business that are Italian
Food
Art
Literature
Italian Coaches
Soccer in Italy
Sports Cars, FIAT
Carnavale
St. Valentines
St. Joseph's Day
Woman's Day
Ad Close: 12.15.14
Ad Close: 1.15.15
Ad Close: 2.15.15
APRIL
Easter
MAY
Wedding
JUNE
Travel
Catholic Traditions
Mother's Day
Italian Wedding Traditions
Wedding Fashion
Flowers
Festival
Ad Close: 3.15.15
Ad Close: 4.15.15
Ad Close: 5.15.15
JULY
Chefs/ Restaurants
AUGUST
Little Italy's of the USA
SEPTEMBER
Artist/ Art Musuems
Festivals
Regional Cooking
Ferragosto
Festivals
Festivals
Ad Close: 6.15.15
Ad Close: 7.15.15
Ad Close: 8.15.15
OCTOBER
Italian Heritage
NOVEMBER
Education
DECEMBER
Christmas
Columbus Day
Italian Language
Cultural Instruction
Cooking Classes
Italian Christmas Traditions
New Year's
Ad Close: 9.15.15
Ad Close: 10.15.15
Ad Close: 11.15.15
Publication Overview
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Reader Demographics
TOTAL SUBSCRIPTIONS
• 5000+ Circulation across the US
• 10,000+ total reach across the US
DEMOGRAPHICS
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45% Male and 55% Female
Regularly purchase Italian food products and wines
Buy books, music, films on Italian American history and culture
Have taken or will take an Italian-language course
Travel often to Italy
Purchase Italian designer clothing and jewelry
Attend Italian American events
Represent or belong to many Italian American organizations in the U.S.
Are prominent Italian American leaders
INCOME
Below $30K
$31-60K
$61-90K
$91-120K
$121-140K
$141-500K+
OCCUPATION
Retired
Professional /
Technical
Administrative /
Managerial
Reader Demographics
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Online Statistics
LAGAZZETTAITALIANA.COM
The following statistics are from
January 1, 2014 through April 30, 2014
• 21,019 visits
• 34,648 page views
• 1.84 pages per visit
• 86.25% new visits
SOCIAL MEDIA
Some key analytics from as of December 4, 2014
• Over 1,950 total likes
• 35,236 total reach
• 1,300 engaged users
• 89% of fans are over the age of 25
• Over 470 fans from Cleveland and surrounding areas
Online Statistics
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Reader Testimonials
“[La Gazzetta Italiana] demonstrates a tremendous knowledge of resources — both locally
and in Italy — and excels in drawing on an arsenal of sources through the community in
Ohio. In doing so month after month, [the paper] presents an array of high quality articles
that are always current, yet very diverse in their content.
Marco Nobili, Consul of Italy in Detroit
& Serena Scaiola, Hon. Consul of Italy in Cleveland
“Within your pages of La Gazzetta, I have come to better appreciate our rich, widespread
culture. Our western civilization is anchored in the endless contributions of our Italian
ancestors.”
Dino Lucarelli
“La Gazzetta Italiana is a wonderful newspaper that keeps me and my family in touch with
current Italian events here and in the homeland. I also enjoy the different articles about the
regions in Italy. Even though I was born and raised in Faeto, I have learned a great deal and
have used this newspaper to teach my children about their heritage.”
Angelo Petitti
“I read Italian-American newspapers all the time and La Gazzetta is the best of them all!”
Ret. General Anthony Zinni
“My wife and I have totally enjoyed La Gazzetta right from its beginning so many years ago.
We’ve truly enjoyed reading all about our Italian heritage and culture.”
Sam Coletti
“I think La Gazzetta Italiana is great, and it keeps getting better and better!”
Paul Pusateri
Reader Testimonials
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Print
PRINT AD
Print advertising is the most traditional form of reaching your audience. Advertisers
are allowed space for an ad of their choice in La Gazzetta Italiana.
DIMENSIONS & RATES
Samples available upon request.
WIDTHHEIGHT
Back Cover
Full Page
Half Page - Vertical
Quarter Page
10.125”
6”
1/8 Page
12.25”
3.918”
4.332”
3.918”
2”
3.918”
Business Card
Half Page Vertical
12.25”
4.987”
4.987”
1/6 Page
Half Page Horizontal
12.25”
10.125”
Half Page - Horizontal
Back Cover
Full Page
10.125”
Quarter Page
6”
3.332”
1/6 Page
1/8 Page
Print Publication
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Print
ADVERTISING PACKAGES
1 X
3 X
6 X
Back Cover (4C)
$1,150
$1,090
$1,035
Full Page (BW) $975
$930
$880
Full Page (4C)
Half Page (4C)
Half Page (BW)
Quarter Page (4C)
Quarter Page (BW)
1/6 Page
1/8 Page
Business Card
$1,035
$590
$495
$300
$250
$175
$120
$50
$980
$560
$470
$285
$235
$165
$110
n/a
12 X
$975
$930
$880
$530
$500
$445
$270
$225
$160
$105
n/a
$830
$420
$255
$210
$150
$100
n/a
Print Publication
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Print
DIMENSIONS & RATES
Samples available upon request.
SIZE
1 MONTH
3 MONTHS
6 MONTHS
12 MONTHS
$40 per 1000
$35 per 1000
$30 per 1000
$25 per 1000
Pre-designed, pre-printed (black & white and color) inserts provided
8.5” x 5.5”
8.5” x 11”
$50 per 1000
$45 per 1000
$40 per 1000
Pre-designed black & white inserts printed by La Gazzatta Italiana
8.5” x 5.5”
8.5” x 11”
$85 per 1000
$50 per 1000
$80 per 1000
$45 per 1000
$75 per 1000
$85 per 1000
$35 per 1000
$70 per 1000
$80 per 1000
ADDITIONAL OPTIONS
• Full Color: An additional $200 will be added per 1,000 8.5” x 5.5” inserts and an additional
$400 will be added per 1,000 8” x 11” inserts for full color printing.
• Colored Paper: An additional $75 will be added per 1,000 inserts printed in black ink on
colored paper.
• Design: An additional $150 will be added for inserts designed by La Gazzetta Italiana
CLASSIFIED ADS
If you are interested in placing a classified ad
for help wanted, service or products/real estate,
you can do so in our newspaper.
Samples available upon request.
DIMENSIONS & RATES
The cost of placing a classified ad is as follows:
ADCOST
Up to 20 words
$10
Picture or Logo
+$2
21-40 words
$20
Print Publication
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Online Advertising Options
WEB BANNER AD
Advertiser is allowed space for an ad of their choice on La Gazzetta’s website.
Leaderboard
Wide Skyscraper
Banner
SIZEPRICE
728 x 90
$45 per 1000
468 x 60
$25 per 1000
160 x 600
$35 for 1000
SOCIAL MEDIA HIGHLIGHTS
With the growing trend of activity through social media avenues such as Facebook and Twitter,
more and more companies are looking for intelligent marketing solutions that can drive consumer
awareness for their brand.
Your company will be mentioned and tagged in weekly posts if you provide us with their
interesting specials, community events and other promotions.
SOCIAL MEDIA FEATURED SPONSOR
You will be featured on the “Featured Sponsor” page on La Gazzetta’s Facebook. This allows you
to reach more than 800 new fans and possible customers who are interested in the Italian culture.
FEATURED WEBSITE SPONSOR
Your name will be featured on the “Featured Sponsor” page on La Gazzetta’s website page. This
allows for prime positioning when users visit La Gazzetta’s page. You will be allowed to post
specials, events, links to their website, and any other promotions they would like to feature. You
also have the ability to let visitors comment directly on your Facebook and “like” their page right
from La Gazzetta’s feature page.
Online Advertising Options
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Advertising Testimonials
“Almost every year since the inception of La Gazzetta Italiana, we have
advertised our Italian American Festival; and each summer it continues to
get bigger and bigger. La Gazzetta Italiana plays a role in the increasing
numbers and bigger success.”
Sam Coletti, Stark County Italian
American Festival
“We take great pride in lending advertising support to La Gazzetta
Italiana; also a high quality product that has served our community over
many years.”
The Miceli Family, Miceli’s Dairy
Products
“We have been proud to be a consistent advertiser and supporter of La
Gazzetta Italiana. This exceptional newspaper is bountiful in news, features
and information, and affirms Italy’s priceless contributions to the American
lifestyle and to countless people worldwide.”
The Orlando Family, Orlando Baking
Company
“Anyone interested in Italian culture and knowing more about their Italian
heritage can and needs to stay in touch with all things Italian in La Gazzetta
Italiana. We have supported La Gazzetta for more than a dozen years with
advertising and without reservation. It’s become a tradition!”
Carl Quagliata, Giovanni’s Ristorante
Advertising Testimonials
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Production Requirements
PAUL SCIRIA,
MANAGING EDITOR
For advertising inquiries and article
suggestions about local events and news:
Tel: (440)461-9836
Email: [email protected]
ANGIE SPITALIERI,
PUBLISHER
For inquiries about
subscriptions, advertising and general
operations:
Tel: (216) 229-1346
Email: [email protected]
DOMINIC SPITALIERI,
DIRECTOR MARKETING
ARTWORK SUBMISSION
Submit graphic files to Angie Spitalieri in EPS,
TIFF of JPEG. All PDFs are to be saved in
Acrobat, exchange as an EPS. All fonts are to be
embedded.
DOCUMENTATION
100% proof, color if applicable. If color print not
possible, submit a gray scale composite copy with
4/c separations
PROGRAMS
Quark XPress 3.3 and higher; Illustrator 5 and
higher; EPS files only if using CorelDraw
TERMS
CANCELLATIONS
Ads cancelled after deadline will be billed at 100%
PAYMENTS
Payments will be accepted at Net 30 days.
Tel: (330) 608-9047
Email: [email protected]
www.LaGazzettaItaliana.com
www.Facebook.com/GazzettaItaliana
www.Twitter.com/LaGazzettaItaly
Production Requirements
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