Changes in 1950s
Changes in 1950s 1950’s McDonald’s The map was the autobahn network in the year 1940. 1950’s Drive–in Movies Changes in the 1950s (1944-1960) What was the American Dream of the 1950’s? Interstate Highways McDonald’s German Autobahn GI Bill Drive-in Movies Automobiles Freedom Safe Quiet Clean Yard Suburbs Bomb Shelters Leavittown Low Cost Alike “Cookie Cutter” Motels Baby Boom 1957 1950’s Motels 1950s Suburbs Leavittown Bomb Shelters 1950s Baby Boomers Interstate Highways High Standard of Living New Products New Technology Mass Media Air Conditioning!!! How did this bring change to Arizona? Salk Vaccine for polio prevented one of the worst threats to the health of children. Black and White Televisions Black and White Televisions 1950s. AIR-CONDITIONING SWEEPS STATE • The widespread use of air-conditioning in homes and offices dramatically increases Arizona's "livability" and attractiveness to newcomers. • Starting in 1929, when the new Westward Ho Hotel in downtown Phoenix boasted of its airconditioning, some hotels and offices in Phoenix were mechanically cooled. • But now, in the 1950s, air-conditioning really makes its mark, and affordable cooling contributes to a wild building boom. • In 1959 alone, Phoenix sees more new construction than in more than three decades from 1914 to 1946. 80 70 60 50 Population 40 30 20 10 0 1900 1950 2000 1950s. AIRCONDITIONING SWEEPS STATE "Lennie Lennox." Air-conditioning mascot Salk Vaccine for polio DR. Jonas Salk Polio Vaccine Salk Vaccine for polio Beat Movement Women’s role Urban Sprawl Pop Culture Baseball Rock and Roll Rock and Roll http://faculty.smu.edu/dsimon/Music/The%20Beatles%20-%20She%20Loves%20Y Rock and Roll Chuck Berry Rock and Roll • Rock and roll changed a generation: Before rock and roll: children were seen and not heard. • After rock and roll started 1950 teens struggled to be heard. 1950s Rock 'n Roll Jitterbug and Bop • Clothing Before Rock and Roll: very conservative clothing. • After rock and roll: some clothing for teens became looser. As teens rocked to the music they liked wear clothes that let them move more freely. • Baggier pants for teen boys, and full skirts for teen girls. Rock and Roll Rock and Roll • Hair styles Before Rock and Roll: Teen boys hair was cut short and or combed to the side with a part. • After rock and roll: Side burns and longer hair Baseball Yogi Berra Mickey Mantle and Yogi Berra Yankee Stadium 1958 Baseball Jackie Robinson was the first African American to play professional baseball. Wrigley Field, 1950 Beat Movement • In the aftermath of World War II, at the dawn of the Cold War, a new creative movement occurred in America among a generation of young poets and visual artists. • The term "Beat," coined in the late 1940s by Herbert Huncke, a writer and Times Square denizen, first appeared in print in John Clellon Holmes' New York Times article of 1952 "This is the Beat Generation," where it was initially was defined as "poor, down and out, deadbeat, sad, used." Beat Movement Patchen was a huge influence on the evolving beat movement of the 1950s and 60s. He was an artist,... Urban Sprawl Results of Urban Sprawl 1. Loss of Farmland 2. Loss of Wildlife Habitat 3. Increased Tax Burden 4. Increased Air Pollution 5. Increased Water Use and Pollution 6. Increased Energy Consumption 7. Social Fragmentation 8. Loss of Time 9. Increased Private Costs and Risks 10. Loss of Exercise 11. Degraded, Noisy Surroundings 12. Tourism Industry Damage Urban Sprawl Between 1950 and 2002, the number of acres of farmland in Wisconsin dropped by 32.6%, from 23.6 million acres down to 15.9 million. GI Bill of Rights • The GI Bill of Rights, signed by President Roosevelt on June 22, 1944, provided federal aid to help veterans adjust to civilian life in the areas of hospitalization, purchase of homes and businesses, and especially, education. • This act provided tuition, subsistence, books and supplies, equipment, and counseling services for veterans to continue their education in school or college. • The Servicemen's Readjustment Act included the following: 1. The Federal Government would subsidize tuition, fees, books, and educational materials for veterans and contribute to living expenses incurred while attending college or other approved institutions. 2. Veterans were free to attend the educational institution of their choice. 3. Colleges were free to admit those veterans who met their admissions requirements. Automobiles of the 1950s 1948 CRYSLER® TOWN & COUNTRY 1949 FORD™ CONVERTIBLE 1957 MERCEDES-BENZ 300SC 1955 CHEVROLET® BEL AIR® SEDAN 1954 CHEVROLET® CORVETTE® 1955 PORCHE 356 SPEEDSTER 1949 BUICK™ ROADMASTER 1951 HUDSON® HORNET 1956 LINCOLN® CONTINENTAL MARK II Women’s roll • Women were supposed to fulfill certain roles, such as a caring mother, a diligent homemaker, and an obedient wife. • The perfect mother was supposed to stay home and take care of husband and children. • A diligent housewife had dinner on the table precisely at the moment her husband arrived from work. • A wife was a "good" wife only if she carried out her man's every order and agreed with him on everything. • Pleasantville's Betty was an appropriate example of a 50's mother. • A diligent homemaker not only kept the house sparkling but she cooked dinner, did laundry and ran errands. • New products appeared in the market place, as various industries responded to consumer demand. • Electrical household appliances were in most households. • Mr. Potato Head and Hula Hoop invented New Products Science and Technology New Products • More and more leisure time to fill, brought tape recorders, new hi-fi record players. • New marketing strategies like “Buy now pay later”. Mass Media • means of communication that reaches large audiences. 20,000 Leagues Under the Sea-1954 War of the Worlds-1953 Roman Holiday-1953 THE BRIDGE OVER THE RIVER KWAI 1957 Godzilla, King of the Monsters-1956 • By 1956, FCC (Federal Communications Commission) the government agency that regulates and licenses television, telephone, telegraph, radio, and other communications industries had allowed 500 new stations to broadcast. • Comedy became popular “I love Lucy”, etc. • Radio introduced two new innovations – on-the-scene news reporting – interviewing person to person • TV guide, frozen TV dinners so people could eat without missing their shows. Mass Media Mass Media • Children’s programs – ”Mickey Mouse Club,” and Howdy Doody Show. What was the American Dream of the 1950’s? Safe Clean Low Cost Alike prevented one of the worst threats to the health of children. How did this bring change to Arizona?