the water

by user







the water
This is my copy
the water
A journey to discover, understand and change
Un viaggio per scoprire, capire, cambiare
Project Background and Meeting Agenda
21-22-23 January 2015
UN WWAP UNESCO Office, Villa Colombella, Italy
Responding to the growing concerns over global water security is at the core of
the mandate of UNESCO WWAP. Our periodic assessments of the state of our shared
freshwater resources have contributed to raise awareness among policy makers and
water managers around the globe on the growing threats that scarcity and conflicting
uses are posing to our shared freshwater resources globally. Education of the public
at large, and translation of scientific information into concepts accessible to all are
no minor part of the solution. The Water Rooms project is an innovative, visionary
attempt, targeting the huge number of visitors of EXPO 2015, to change people’s
attitude towards water through a process of discovery and understanding.
The collaboration between the Italian Government and WWAP UNESCO
since 2007 has resulted in very important initiatives and publications that
have contributed to increase the overall knowledge about water resources.
The Italian Government is committed to spread this knowledge around the
world and WWAP UNESCO is a key partner in this endeavor. We welcome
“The Water Rooms” project, promoted by WWAP-UNESCO as a very
creative way to disseminate important messages about the management
of our most precious resource.
Italian Ministry of Foreign Affairs
Umbria Region
The Umbria Region is proud to host WWAP in our territory and we are
delighted to support this project, “The Water Rooms”. Our Region is known as the
green heart of Italy, due to the abundance of natural areas, including some important
water bodies. Nonetheless, we do know that maintaining these conditions require
constant work and that further assessments of water resources are needed. I wish
you a very productive workshop and welcome to our region!
EXPO Milano 2015
Feeding the Planet, Energy for Life” is the theme chosen for EXPO Milan 2015.
We cannot talk about energy and food without looking at our water resources,
the way we manage and use them. We need more data and information but also
creativity and innovation if we want to protect our most precious resource and
achieve a sustainable development. “The Water Rooms” capture this vision and I
thank all the Experts and Studios gathered to prepare this project. Your messages
will resonate at Expo 2015…
Aquae Venezia 2015
Aquae Venezia 2015 is the international exhibition promoted by Expo Venice
S.p.A. scheduled from May till October 2015 in Venice (Italy) concurrent and
patronized by Expo Milan 2015. In continuity with the theme of the Expo “Nutrire il
Pianeta, Energia per la Vita” (Feeding the Planet, Energy for Life), AQUAE VENEZIA
2015 is dedicated to water, as fundamental element for life.We are proud of our
cooperation with UNESCO for the presentation of the World Water Development
Report “Water for a Sustainable World” (21-22 May 2015) and we look forward to
host “The Water Rooms” at our pavilion.
3 of 23
9.00 - 9.15
9.15 - 10.00
10.00 - 11.00
11.00 - 11.30
11.30 - 13.00
13.00 - 14.30
14.30 - 15.00
15.00 - 16.00
16.00 - 16.15
16.15 - 17.30
17.30 - 18.15
Meet&Greet + Registration
Welcome Remarks:
• Michela Miletto, UN WWAP UNESCO
• Flavia Schlegel, UNESCO (Video Message)
• Neil Ford, UNESCO
• Manuela Ruosi, MAE
• Silvano Rometti, Regione Umbria
• Giovanni Paciullo, Università per Stranieri, Perugia
• Lucio Ubertini, UNESCO Chair, Perugia
• Francesco Miggiani, Aquae Venezia 2015
Introducing the Project:
• Luca Raffaelli, La Repubblica
• Lucilla Minelli, UN WWAP UNESCO
Studios’ Showreels
Tour de Table
Coffee Break
First Working Groups meeting
Reporting and exchanging inputs from Technical Experts
(based on preparatory material sent prior to the meeting)
Lunch Break
Food for Thought - Inspiring Video Screening
• "Grasshoppers" by Bruno Bozzetto
• "Man" by Steve Cutts
Discussion and Q&A
Second Working Groups meeting
Reporting and exchanging inputs from Studios
(based on preparatory material developed prior to the meeting)
Coffee Break
Third Working Groups meeting
Prioritizing topics and matching with visual technique
4 of 23
Sala Marianna
Sala Marianna
Sala Ettore
WG I: Sala Tavola Rotonda
WG II: Sala Tempietto
WG III: Sala Torretta
WG IV: Sala Subasio
WG V: Sala degli Affreschi
Sala degli Archi
Sala Lodovico I
WG I: Sala Tavola Rotonda
WG II: Sala Tempietto
WG III: Sala Torretta
WG IV: Sala Subasio
WG V: Sala degli Affreschi
Sala Ettore
WG I: Sala Tavola Rotonda
WG II: Sala Tempietto
WG III: Sala Torretta
WG IV: Sala Subasio
WG V: Sala degli Affreschi
Debriefing by Technical Experts
Chair: Neil Ford
Group I: Daniella Bostrom and Shammy Puri
Group II: Marco Petitta and Franca Schwarz
Group III: Mish Hamid and Lorenzo Mattarolo
Group IV: Lesha Witmer and Nelson Gomonda
Group V: Aaron Wolf and Chiara Biscarini
Discussion and Q&A
Icebreaking Cocktail DÎnatoire
Sala Marianna
Sala degli Archi
9.30 - 11.00
11.00 - 11.30
11.30 - 13.00
13.00 - 14.00
14.00 - 14.30
14.30 - 15.30
15.30 - 16.00
16.00 - 16.45
16.45 - 18.00
18.30 - 19.00
19.30 - 23.00
Write-Shop in Working Groups
A synopsis and preliminary storyline are
jointly drafted by technical experts and
video producers/illustrators together.
Coffee Break
Write-Shop in Working Groups
Lunch Break
Food for Thought - Inspiring Video Screening
• “PoP - Pace of Peace” introduced by Luca Raffaelli
Write-Shop in Working Groups
Coffee Break
Initial thoughts from Monologues Writers:
• Gianantonio Stella
• Suban Igiaba Ali Omar Scego
• Giuliano Marrucci
• Marco Paolini
• Luca Raffaelli
Discussion and Q&A
Chair: Stefano Burchi
Communicating and supporting the Project
• Outreach strategy
• Collecting resources and proposals for contributions
Discussion and Q&A
Moderator: András Szöllösi-Nagy
[Closed meeting - Studios and WWAP Secretariat]
Dinner and social event
WG I: Sala Tavola Rotonda
WG II: Sala Tempietto
WG III: Sala Torretta
WG IV: Sala Subasio
WG V: Sala degli Affreschi
Sala Ettore
WG I: Sala Tavola Rotonda
WG II: Sala Tempietto
WG III: Sala Torretta
WG IV: Sala Subasio
WG V: Sala degli Affreschi
Sala degli Archi
Sala Lodovico I
WG I: Sala Tavola Rotonda
WG II: Sala Tempietto
WG III: Sala Torretta
WG IV: Sala Subasio
WG V: Sala degli Affreschi
Sala Ettore
Sala Marianna
Sala Marianna
Sala degli Affreschi
Sala degli Archi
Sala Lodovico I
5 of 23
Final debriefing by Studios
Chair: Kusum Athukorala
Group I: Douwe Van Der Werf
Group II: Ottavio Radicati
Group III: Simona Biancalana
Group IV: Francesca Ferrario
Group V: Andrea Bozzetto/Pietro Pinetti
Discussion and Q&A
Wrap Up and Way Forward
9.00 - 10.30
10.30 - 11.00
Coffee Break
Sala Ettore
Closing remarks:
• Davide Rampello, EXPO 2015
• Cristiano Maggipinto, MAE (tbc)
• Angelo Viterbo, Regione Umbria
• Michela Miletto, UN WWAP UNESCO
11.00 - 12.00
12.00 - ...
Sala Marianna
Sala Marianna
Lunch boxes. Participants Departure.
Looking for the meeting rooms...
6 of 23
Arturo Frascani
Lisa Gastaldin
Michele Brensacchi
Office Assistant
Administrative Assistant
Security Officer
[email protected]
(+39) 075 5911 011
[email protected]
(+39) 075 5911 018
[email protected]
(+39) 075 5911 009
PLANIMETRY - Villa La Colombella
GROUND floor
FIRST floor
7 of 23
The World Water Assessment Programme is an international centre of excellence
led and administered by UNESCO and generously funded by the Italian
Government, together with the Umbria Region, since 2006. WWAP was founded
in the year 2000 under the auspices of UNESCO as an international programme
aimed at the assessment of global freshwater resources. After an international
selection, in 2007 the premises of WWAP were officially inaugurated in Perugia at
the beautiful Villa La Colombella, Italy. WWAP assesses and reports on the state,
use and management of the world's freshwater resources; the demands on these
resources; and knowledge about emerging issues and challenges. It seeks to equip
water managers and key decision-makers with the information, data, tools and
skills necessary to enable them to effectively participate in the development of
relevant policies.
UN WWAP UNESCO coordinates the work of 34 United Nations agency members
and of 36 partners of UN-Water in the annual production of the authoritative
World Water Development Report, the UN's flagship report on water.
More information: www.unesco.org/water/wwap
8 of 23
1) Reporting and dissemination on water
resources status, use and management and their
interconnections with other dimensions and sectors.
Annual production of WWAP's main product, the
World Water Development Report – WWDR and of
its annexes on case studies - reporting on examples
and best practices, and on indicators - enabling
trends to be monitored.
Production of WWAP Side Publications, two per year and prepared in collaboration with
other partners, concentrating on issues emerged during the preparation of WWDRs.
Communication and outreach in relation with the launch, promotion and dissemination
of WWDRs.
2) Strengthening countries' capacity in the assessment of their water resources, and
assisting regions in establishing monitoring/reporting mechanisms. As part of a longterm strategy, WWAP plans to establish key partnerships with regions and sub-regions
for the establishment of regional assessment systems, support in the definition and
implementation of water indicators, and assistance in the preparation and production
of Regional Water Development Reports.
3) Development and application of guidelines for gender sensitive disaggregated data
and indicators related to water resources status, use and management. Within UNESCO,
WWAP leads the way in capacity building programs for women empowerment in water
resources management based on gender disaggregated data gathering on water and
4) Transboundary waters conflict resolution. WWAP funds the PCCP program:
from Potential Conflict to Cooperation Potential, which facilitates multi-level and
interdisciplinary dialogues in order to foster peace, cooperation and development related
to the management of transboundary water resources.
Liquid freshwater represents less than 1% of the entire volume of water present on the
planet: a small, finite and yet largely renewable resource from which life in our planet
depends. Demographic and socio-economic growth and climate variability and change
are major causes at the root of the current water stress worldwide, with increased
frequency of droughts and floods, widespread water scarcity, pollution, over-exploitation.
As a result, balancing conflicting demands on water from different sectors and users and
from countries sharing freshwater bodies is becoming a growing global concern. A critical
reflection on the use and management of freshwater resources at all levels is needed to
understand the inextricable link between food, water, energy and environment, and to
manage the water nexus conflicts. But without a comprehensive and targeted process
to educate current societies and future generations about the use of this most precious
resource, we will not succeed in achieving the ambitious goals agreed and set by the
international community for 2030.
The role played by smart communication, information and education tools will be very
important to spread the messages of sustainability and solidarity that EXPO 2015 strives
to convey.
9 of 23
While searching for solutions to problems perceived as too complex or simply
out of reach we often get lost trying to grasp the bigger picture. This is especially
true when we look at the entire spectrum of water resources management
and each stakeholder only considers his/her portion of the picture. Where does
water come from? Will we run out of it? Who decides over my water allocation?
Is there something I can do?
In order to "connecting the dots" and enhancing the understanding of the general public on
how we use our freshwater resources in view of reaching a truly sustainable development,
UN WWAP UNESCO prepared a unique project called "The Water Rooms".
"The Water Rooms" consists of a visionary and inspirational itinerary of five sequential
themed chambers that trigger interest and encourage learning about freshwater
resources and their responsible management. Each room intends to offer a fun and
educational experience inviting the viewer to explore the dynamics affecting the resource.
The spectator is embarked on a collective and emotional journey, which starts with the
fundamental understanding of the hydrological cycle and ends up with philosophical and
ethical questions about war or peace - and ultimately about our capacity and willingness
to live sustainably.
The itinerary revolves around the leitmotiv "discover, understand and change". In the first
two rooms we discover the physical movement and distribution of water; in the third and
fourth rooms we understand how the resource is connected with socioeconomic issues,
environmental aspects, and how it depends on decision-making processes; in the fifth
and last room we look at water as a potential source of conflict/cooperation, while being
confronted with the individual choices and the options for change that will determine
how our future will look like.
10 of 23
he chosen format to represent "The
Water Rooms" is five sets of alternating
court-metrages and monologues
written and produced by renown
studios and personalities; and
performed by real persons on stage.
Each short video corresponds to a
"Water Room", and each Room will have its visual
identity tailored to its specific topic.
It will be the result of a close coordination between
groups of selected scientific experts and creative
Studios and Animators (see more in Preparatory
Process, p.16).
Each monologue (3-5 minutes) ensures the
transition from one room to another giving more
insights onto the topics addressed in both rooms.
They are meant to be highly inspirational short
speeches, similar to a Ted Talk format. In special
occasions (such as the launch of the project in
Venice) these monologues will be performed by
high-level speakers.
For Expo 2015 "The Water Rooms" will be done in
English with Italian subtitles.
This format offers several advantages: it is easily
exportable and replicable in various locations;
partners and countries willing to repeat the project
in other contexts can easily add translations to
the existing material; considering the relative
short duration of the event (approx. 45 minutes all
together) and the wide spectrum of water-related
subjects covered, this project will become an
itinerant performance serving different awareness
raising needs of a large number of "users", i.e. partner
organizations, universities, large conferences,
among others.
11 of 23
Water is a finite resource, in the sense that the total
amount of water present in the planet remains constant.
What changes is its distribution and quality. The
hydrological cycle describes the continuous movement
of water on, above, and below the surface of the Earth. It
is the journey of a water drop that transforms itself by the
physical processes of precipitation, runoff, infiltration,
subsurface flow, condensation and evaporation. This is the
water cycle in stable conditions. But these phases can be
dramatically altered under the pressure of given natural
or anthropogenic factors thus affecting the availability
of freshwater (both quantitatively and qualitatively).
For example, the depletion of groundwater in a coastal
zone can trigger saline intrusion into the aquifer causing
groundwater salinization and affecting its use for drinking
or irrigation; or the rise of temperature by x degrees can
cause processes of desertification on one
part of the world and floods in another
one; or the pollution of a lake can cause
irreversible damages to its dependent
In order to use and manage our freshwater resources
we need to know how much we have at our disposal
and where we might find it. But is that easy? We know
how much liquid freshwater is available today: 1% of the
whole amount of water present in the planet. Where is
it? Hydrological and hydrogeological maps can greatly
help to visually represent complex data and information.
In fact we are used to see surface streams of water, such
as in rivers or lakes, but perhaps it is not known that 97%
of that little 1% is actually invisible to us as it is contained
in the ground below our feet. However, knowing the
geographical distribution of water it’s only a part of the
answer to the original question. In fact, water can also be
imported or transported embedded inside
the food we eat. The concepts of “virtual
water” and “water footprint” dig into the
dynamics of international trade and show
how water has increasingly become a
geopolitical asset.
12 of 23
The interdependencies among water, food, energy,
and environment play a major role in current global
debates. A proper understanding of the mechanisms
regulating this nexus is crucial for the implementation
of policies looking at balancing conflicting uses of the
water resource by multiple sectors and actors, including
countries, and taking them into account when preparing
plans for water resources management. Managing the
water nexus needs to be explained in terms of addressing
multiple needs with a broad eye, beginning with the
simple (but often not obvious) recognition that all social
and economic activities as well as ecosystem function
depend on the same resource. There are many synergies
and trade-offs between water and energy use and food
production. Food security rhymes with water and energy
security. Water supply and sewage disposal consumes
energy, and electricity needs water for
its generation. Excessive and unregulated
consumption of both can lead to resource
depletion, pollution, and an overall
increase in prices for each. How can we
mitigate such impacts?
Governance gets often mixed up with management.
A simple way of describing the two could be the
following: governance is concerned with “doing the
right thing,” management with “doing things right.”
This room illustrates the definition of governance
through the ingredients needed to bake a “good
governance cake”. In order to succeed, the cake
needs some basic ingredients, such as: transparency,
accountability, participation, responsiveness to citizens
needs (human rights, gender equity, consideration
of underrepresented groups, etc.), integrity. But
the recipe should also indicate the right doses for
each ingredient…More often than not, failures are
caused by disregard of local factors and local actors.
A successful governance scheme should
take the “km0” approach to ensure that
sustainable and equitable arrangements
are taken at the right levels, both
geographically and jurisdictionally.
13 of 23
14 of 23
The final room of the itinerary dispels a myth much
loved by sensationalists all over the world: future
wars over blue gold. Despite being a juicy topic, it is
based on incomplete statistics and warmongering
projections rather than on actual facts. Conflicts
erupted around the access or management of
freshwater resources are infinitely less than those
in which the water resource has played a role of
common denominator, a reason for cooperation
rather than conflict. There are no winners in a
war fought over water. Developing the tools for
hydrodiplomacy is becoming increasingly urgent
to address issues of conflicting uses over water
resources, particularly in transboundary settings.
Achieving sustainable development, a world
governed by principles of equity, transparency,
participation, accountability, a future in which
water security is no longer a wish but a reality,
a place that is safe and fair for humans and
ecosystems – achieving this will surely depend on
visionary and ambitious decisions
taken by our world leaders. But it all
starts from individual choices and
a deep, true mind-shift of mankind.
You, me, us.
Mr. Lee is an internationally oriented creative agency / community based in
Amsterdam. We are fully dedicated to the creation of visual stories about social
and environmental issues.
We work for people, organisations and companies that aim to bring the world
Steve Cutts is an illustrator and animator currently living and working
in London. His work looks at social and political subjects and uses satire and
dark humour to convey social messages within his films. Amongst a number of
successful short films, "MAN" has been nominated for various awards including
the Digital Content Award at the Environmental Media Awards and has been
endorsed by Dr Jane Goodall. His art and film is mixed in humor and sometimes
a more serious spin of man's interaction with our environment and how it impacts
the world we live in.
Bitmama is a concentration of the creative talents of the Armando Testa
Group and the technological excellence of Reply. It offers the market in-depth skills
in terms of creativity, brand marketing and technology, at the highest international
standards with a multi-platform approach.
Bitmama is run by a passionate team of professionals who come from classical
adv, digital adv, digital publishing and tv broadcasting, to build a unique experience
and an interactive relationship through web and digital channels.
Francesca Ferrario studied at the "Southampton Institute for Higher
Education" and at the "Venice Fine Arts Academy" where she graduated in 1997
with a thesis on Tex Avery. She is author of various animation movies in stopmotion. She worked as animator in renown animation studios including Aardman
Animation and Bolex Brothers (UK), Pedri Animation (NL), Norwegian Toolbox
(N). She designed, directed and produced several short movies such as: Bertie and
Roderick in a Bit of a Fix (Blockbuster award 2004), La Sciarpa Rossa (intro to
Amarcort 2012) and Jingle Bells for the Cartoni dello Zecchino 2014. Since 2004
she is programmer for "Euganea Film Festival". In between travels she is based in
Padova where she teaches modelling and animation at the "International School
of Comics".
Studio Bozzetto & Co., founded by Bruno Bozzetto, Andrea Bozzetto
and Pietro Pinetti, is a production company and animation studio, known nationally
and internationally.
As well as producing television series and commercials, in recent years Studio
Bozzetto & Co. has developed a strong expertise in "educational" projects,
commissioned by both public and private companies and focused on scientific,
economic and social communication.
15 of 23
16 of 23
he process leading to the realization of "The Water Rooms" is a
fundamental part of the project. It is conceived as a collective
effort of various experts in different fields combining scientific,
technical, creative and artistic backgrounds that will bring to life
the journey depicted in "The Water Rooms".
The ownership of the end product does not only lie with its initiators, rather
it represents a shared vision resulting from the cooperation among different
actors working for a common objective, which is, raising awareness and
spreading knowledge on how we can better protect and manage our
freshwater resources. The preparatory process will consist of face-toface meetings and remote interactions facilitated by WWAP Secretariat
among the experts (scientists, filmmakers and writers) engaged to prepare
the content and the realization of both, short movies and monologues.
Representatives of Academia, Donor Organizations, NGOs, UN Agencies,
private sector, civil society, youth and women networks, among others, are
invited to participate in the initiative to ensure that key scientific messages
are incorporated and reflected in the project. Additionally, five renowned filmproduction Studios and Animators have been engaged to realize the court-métrages
and liaise with the scientific experts. After the "write-shop" taking place in January
2015 at UN WWAP UNESCO premises in Colombella, Italy, these Studios will continue
to liaise with the scientific experts while working in parallel in order to deliver the five
short movies by May 2015.
Summer 2014: Project Proposal preparation
Fall 2014: Project Proposal presented to EXPO Milan and Aquae Venice
21-22-23 January 2015: "Write-shop" at UN WWAP UNESCO
premises in Colombella, Italy. Renowned representatives from
different Sectors and Institutions convene to brainstorm and
prepare the draft storylines for both short movies and monologues.
Mid-February 2015: Film Studios circulate a polished version of the
script and storyboard.
March-April 2015: Studios regularly consult through virtual facilitated
exchanges (webinars and/or teleconferences) with the scientific
groups and WWAP Secretariat to make sure that the scientific content
is soundly represented through the type of animation chosen.
End-April 2015: Finalized videos delivered by the production
companies to WWAP Secretariat.
22-23 May 2015 (tentative date): Official Launch of "The Water Rooms"
at Aquae Venice. Five high-level speakers at CEO or equivalent level
(to be identified among the partners participating to the project) will
recite the monologues for the first time.
May-October 2015: "The Water Rooms" is shown and performed at
Expo Venice (periodicity will depend on availability of funds). Special
sessions are foreseen at Palazzo Zorzi, UNESCO Office in Venice.
Other locations to be considered.
5 June 2015 (tbc): "The Water Rooms" performed in Pavilion Zero at
EXPO Milan. Five high-level speakers or renowned personalities (to be
identified among the partners participating to the project) will recite
the monologues for this special edition.
A number of related initiatives may complement and enrich “The Water Rooms” project.
First of all, a dedicated website to allow a deeper understanding of the topics addressed
in the project. This may also include the preparation of additional material
(such as video interviews with eminent representatives of lead organizations
and relevant stakeholders in this particular given field, or ad hoc lectures in the
form of webinars during the Expo period, among others). Specific sections of
the website will also illustrate the preparatory process and the participatory
approach to the production of “The Water Rooms”.
A number of workshops can be organized in Venice and Milan, or in other
national and international locations, to further explore the topics of the project.
“Hot topics” can range from “women and water”, to “journalism and water”,
“challenges of transboundary waters” or “groundwater, the hidden resource”.
A theatrical representation developed by UNESCO on water cooperation and the
tragedy of the commons called “The Theatre of the Absurd” can complement
“The Water Rooms” addressing the specific challenges related to transboundary
waters and the resolution of potential conflicts.
Interactive touch-screens can be available before and after each performance
at Aquae Venezia, where the audience can engage in a questionnaire to assess
the pre-existing knowledge of the visitors and evaluate if there is an increased
awareness generated after the vision of “The Water Rooms”. The results will be available in
the project website where ad-hoc responsive infographics will create a precious database.
For Aquae Venezia 2015 a series of short video-teasers can be prepared and projected on
the screens situated above the main exhibition area of the pavilion (dozens of screens will
be installed in the shape of concentric decagons at the heart of the pavilion) and will also be
available online through social medias and the Project’s website to raise the event popularity.
The teasers will also be included in the World Water Day 2015 Campaign and the World
Water Forum in Korea (April 2015) and through other UNESCO initiatives.
Please note that complementary activities listed above will be
implemented upon availability of necessary funds.
The project "The Water Rooms" was originally imagined
as a physical itinerary composed by five sequential rooms
shaped as domes or caves. Visitors would go through the
itinerary following the sequence from one to five. Content
in each room would be created with the use of cuttingedge technologies such as virtual reality, augmented
reality, 3D projections and experimental devices such as
Oculus Rift to reproduce a unique, immersive learning
This remains a future dream implementation that could
find a permanent home in a science/water museum or
become an itinerant exposition throughout the world
benefiting Universities or other existing networks.
17 of 23
Universal Expositions are huge
international events that over a several
month period (usually six months)
provide a cultural and educational
experience to visitors and participating
"World's Fairs", as they are also known,
and have become today a place
for international dialogue, public
diplomacy and cooperation between
countries. They have maintained their
educational objective but have over
time increasingly shifted the focus to
addressing the challenges faced by the
international community.
A Universal Expo is the world's largest
meeting place, bringing together
countries, international organizations,
the private sector, the civil society and
the general public around interactive
exhibitions, live shows, workshops,
conferences and much more. Since
the first edition in London in 1851,
the expositions have attracted a
huge number of visitors. During
the 21st century, worldwide interest
has continued to grow with rising
numbers of visitors: Hannover 2000
(19 million), Aichi 2005 (22 million)
and Shanghai 2010 (73 million).
18 of 23
The Bureau International des Expositions (BIE) is the intergovernmental
organization in charge of overseeing and regulating World's Fairs, since 1931.
The BIE defines the objective for the Expos as well as overseeing and regulating
the calendar, the bidding and the organization of the event. It also ensures that the
international rules regarding organization and participation are respected.
Today 168 countries are members of the BIE, each represented by one or two
delegates. Any country can become a member of the BIE by signing up to the
Convention. It divides the Expos into two categories:
Time: every five years
Duration: up to six months
Participants build their own pavilions
The site area has no limits
The theme is general
Time: between universal expos
Duration: up to three months
The organizer builds all the pavilions and
then rents them to the participants
The site has a maximum area of 25 hectares
The theme is specific
The success of the Universal
Expositions is based on the
partnerships among people from
all over the world. On October
30th, 2010, at Shanghai 2010s
Expo Cultural Center, where the
biggest Universal Exposition of
all time was held, the baton was
passed to Expo Milano 2015 and
to the global challenge that is
defined within its theme:
Feed the Planet, Energy for Life.
19 of 23
Expo 2015. Area rendering
The Universal Exposition of 2015 will be
organized by and take place in Italy. The
main purpose of this Universal Exposition
is to stimulate major debate on nutrition
and food, comparing all aspects of the
theme. The core idea is to provide a dialogue
platform between international players to
exchange views on these major challenges
that are relevant to everyone.
Is it possible to ensure water and food for
the entire world population? Is it possible to
increase food security? Is it possible to have
new solutions that take into account and
protect the planet's biodiversity? The aim is
not to provide only one-way solutions but to
engage the visitors in questions on how our
actions today will impact the next generation
and offer them the tools to find their own
answers. This dialogue between visitors and
exhibitors will take place on a daily basis
through events, shows, conferences and
meetings that explore the themes of EXPO
2015. EXPO Milano 2015 will have some very
unique and innovative features. Not only
it is thought as an exhibition but also as a
process, one of active participation among
a large number of players around the theme
of Feeding the Planet, Energy for Life. It is
sustainable, technological, thematic and
focused on its visitors. Running for 184
days from May to October 2015, this giant
exhibition site, covering one million square
meters, is expected to welcome over 20
million visitors.
More info: www.expo2015.org
20 of 23
Aquae Venezia 2015 is a satellite exhibition of
EXPO Milano 2015 focused on water. It will be
held in Venice from May through October 2015.
It has an articulated program of expositions,
experiential activities, conferences, workshops
and technological innovations dedicated to
water as the fundamental element of life.
Aquae 2015 is not only the main stage
for innovative projects and technological
development, but also a demonstration site to
present excellence, in-depth scientific studies
and innovative ways of communications
orientated toward understanding the
challenges that humankind will have to
address in the near future regarding our most
valuable and indispensable resource: water.
Aquae 2015 will be hosted in a new,
multipurpose venue pavillon of 50,000 m2
right on the Venice lagoon.
General Layout. Sectors and functions
More info: www.aquae2015.org
21 of 23
This project will potentially reach out to millions of people. The target audience of the Universal
Expos is the public at large, i.e. stakeholders of all ages from all regions and with various
Aquae Venice 2015, where 800.000 visitors are expected, will ensure that "The Water Rooms"
will be performed periodically - once a day if funding will become available - for six months.
The UNESCO Office in Venice will also organize special editions of the performance at
its premises in downtown Venice. EXPO Milan will dedicate a special session to "The Water
Rooms" in the Zero Pavilion in the main exhibition area. The project will be also replicated at
UNESCO WWAP Headquarters in Colombella. "The Water Rooms" will be performed at the
GEF International Conference to be held in Vietnam in November 2015. A Chinese translation
of the whole show has been already commissioned and various events in China are being
discussed. Several other Organisations have expressed their interest in reproducing "The Water
Rooms" in different contexts and for multiple purposes.
The aim is to generate a ripple effect and reach the widest possible audience worldwide.
Moreover through collateral initiatives, such as the project website and other dedicated events,
the initiative will involve not only Expo
visitors, but also target specific sectors of
the society such as policy makers, students,
and under-represented or marginalized
Important Studios and Authors have been
engaged to ensure that "The Water Rooms"
overall quality is kept at the highest levels.
Some of the persons involved are: Marco
Paolini, Gian Antonio Stella, Luca Raffaelli,
Armando Testa Group, Steve Cutts, Studio
Bozzetto, Francesca Ferrario, among others.
An ample media coverage, both at local,
national and international levels, will be
Adopt a Room:
ensured through UNESCO channels and
Individual Sponsors can "adopt"
the full realization of one/more
After the EXPO, "The Water Rooms" will
videos ensuring ad hoc visibility
arrangements negotiated with
become a traveling project to continue
WWAP and the related Studio.
raising awareness both live and on the web,
promoted by UNESCO and its partners
through their respective online channels
(Youtube, Facebook, Vimeo, Twitter). In
addition the short movies will also be
showcased in selected international Film
Festival all over the world.
22 of 23
The core funding for the Water Rooms project is being provided by UN WWAP UNESCO, as part of its awareness raising initiatives,
in cooperation with the Italian Government, EXPO 2015 and Aquae Venezia. These funds and in-kind contributions have allowed
the development of the project idea, the organization of related events and meetings, including the “write-shop” being held in
Villa Colombella, and the initial design of visual materials. It is expected that other sponsors will join UNESCO and its core partners
in this effort allowing for the full realization of the project.
20k-50k 10k-20k
Logo on the project website
Logo on all printed project-related publications
Logo at the end of each performance
Logo in event emails, distributed to mailing list
Invitation to important venues where the project is performed
Invitation to recite a monologue during high-level sessions of the project
Partners providing intellectual, in-kind contributions will be acknowledged in the Project website
A full financial reporting of the Project expenses will be available on the Project website.
Becoming a Main Sponsor ensures a number of privileged visibility and partnership arrangements with
the Project's core partners. In addition to the benefits granted by the regular sponsorship packages, the
Main Sponsor arrangements include:
Maximum logo exposure positioned near UNESCO's logo on all communication materials (printed,
on line, video, social media, etc.) related to the Project.
Exclusive merchandising rights in any pertinent event and material related to the Project
Logo on WWAP UNESCO website with information regarding the Sponsor's corporate responsibility
towards management of water resources
Distribution of Sponsor's material at WWAP UNESCO high visibility events (like World Water Forum,
World Water Day, etc.)
Joint organisation of events together with WWAP UNESCO targeting the private sector, policy
makers and other stakeholders on the use and management of water resources
LUCILLA MINELLI, Advocacy Officer - [email protected]
LISA GASTALDIN, Admin. Assistant - [email protected]
UNESCO is a no-profit Organization and will not in any case make any income out of external contributions.
All financial support will directly contribute to the Project.
23 of 23
Participants to “The Water Rooms” Meeting
Design by M.Tonsini
January 2015
Fly UP