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company profile
Mission
“Being able to spot new trends early, and
translate them into our own marketing
plan, this is the true spirit of our business”
chi siamo
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Frezza.biz was established in 2003 to spot new trends in fashion
industries and to transform them into sales opportunities
Initially, it were only t-shirt: a nice and young French brand called
MISIA.
Then, thanks to an interesting partnership with two English brands,
NOUGAT and NAUGHTY, we set up a strong network of professional and
skilled sales agents.
In 2005 we started an intense a successful cooperation with the Danish
group BTX A/S, that lasted more than 5 years, creating from scratch the
distribution network for 4 brands: 3 women brands, b.young, ICHI and
Gestuz; one men brand, Frank-Q.
In 2008 Frezza.biz introduced in Italy the Dutch brand GEISHA-JEANS
and the English brand PUNKY-FISH
At the beginning of 2011 a new successful Dutch male brand, NOIZE
entered in our portfolio
Finally, late in 2011 two new brands, one female, rich of colorful dresses,
SMASHED LEMON from Netherlands and one for a chic and trendy man,
from France, EUROPANN, completed Frezza.Biz offer.
NOUGAT
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FREZZA.BIZ EXPERIENCES
2003-2005
Distributor of a t-shirt French manufacturer, MISIA,
France
2005-2009
General Agent for NOUGAT-London, UK
2005-2010
General Agent for B.YOUNG, Btx Group A/S, DK
2005-2010
General Agent for ICHI , Btx Group A/S, DK
2006-2010
General Agent for GESTUZ , Btx Group A/S, DK
2006-2010
General Agent for FRANK-Q , Btx Group A/S, DK
2008 to present
General Agent for GEISHA, Geisha Export B.V., NL
2009 to present
General Agent for PUNKY FISH, Mamatex Imports
B.V., NL
2011 to present
General Agent for NOIZE, ITS NOIZE B.V., NL
2011 to present
General Agent fo SMASHED LEMON, Mamatex
Imports B.V., NL
2011 to present
General Agent fo Europann, SARL EUROP’ANN
NATIONS, France
FREZZA.BIZ SERVICES
 Set up and managing of a
experienced sales team (agents)
qualified
and
 Key-Customer management
 Organization of Collections presentation, sales
meetings, Fairs, special events
 Defining marketing and advertising strategy
 Contact with journalists and press news releasing
 Set-up and handling of a Customer care service
 Customer Credit control
 Handling of a bank
Customers payments
account
reserved
for
JOB DESCRIPTION
Frezza.biz
Customer Care
Credit Control
Organization of local
meetings/fairs
Assistance in all Italian
burocratic laws
Preparation of periodical
seasonal budgets
Sales Reps seeking, training
and daily follow-ups
Feedback on collection
Brand
FREZZA.BIZ CUSTOMER CARE
FREZZA.BIZ
Customers
Brand
• Use a Software to collect all
informations from customers
• Have created a toll free
number that all customers
can dial to seek assistance
• Together with Brand internal
service find a solution
issued by the customer
• Call for issues concerning:
• Payments;
• Claims on qualities;
• Claims on deliveries;
• Requests of informations;
• Help in Daily business;
• Answer requests that
FREZZA.BIZ will issue
FREZZA.BIZ CREDIT CONTROL
Ri.Ba.
Brand will prepare
Monthly customer
Statement to be
sent to
FREZZA.BIZ
FREZZA.BIZ will
send Ri.Ba. table
to the Bank
Cheques
Shipments COD,
FREZZA.Biz will
collect cheques
Cheques will be
brought to the
Italian Bank by
FREZZA.BIZ
Unpayment
follow-ups
All customer that
won’t pay at due
date must be
followed up
immediately
Telephone calls,
written reminders,
debt collection
Organization of local meetings/fairs
Local Meetings
• Periodically FREZZA.BIZ
will organize local sales
meetings together with all
Italian Agents in order to
discuss:
• Development strategies;
• Collections;
• Sales Analysis
Fairs
• Organization and
partecipation to
prestigious and
international fairs:
• PITTI UOMO;
• Milan Pret-a-Porter;
• WHITE
Assistance in all Italian burocratic laws
Bank
Debt
Collection
• Help in opening a Bank
Account in Italy and
operating (deposit of
cheques or other payment
from customers)
• Help in finding legal
solutions for contracts,
customer’s unpayments,
etc.
Preparation of Periodical Seasonal Budgets
Agent by
Agent
preparation
of Seasonal
budgets
Controlling
attainment of
targeted
Goals
Fine-tuning
budgets over
time
Sales Reps Seeking, Training and Daily follow-ups
• FREZZA.BIZ will find Agents
Seeking
Training
Daily
follow-ups
• FREZZA.BIZ will train all agents on:
• Collections structure;
• Payment systems;
• Company strategies.
• FREZZA.BIZ will answer all questions
and help in everyday tasks all Italian
Agents
Feedback on Collections
Feedbacks
based on
Customer’s
suggestions
Feedbacks
based on
Agent’s
suggestions
Feedbacks
based on
FREZZA.BIZ
expertise
Continuous Improvement
of Product
Italian market overview
How all Italian Fashion Companies split Italy
North Italy
Total Population:
25.573.382
Area 1:
Piemonte – Liguria – Val d’Aosta
Population: 5.906.008
Main cities: Torino, Genova, Novara
Area 2:
Lombardia
Population: 9.032.554
Main cities: Milano, Brescia, Bergamo,
Como
Area 3:
Triveneto
Population: 6.651.474
Main cities: Venezia, Verona, Padova,
Vicenza, Trento
Area 4:
Emilia-Romagna
Population: 3.983.343
Main Cities: Bologna, Modena, Parma,
Reggio Emilia, Ravenna,
Ferrara
Central Italy
Total Population:
Area 5:
Toscana
Population:
Main cities:
12.489.619
3.497.806
Firenze, Pisa, Livorno
Area 6:
M.U.A.M. (Marche, Umbria, Abruzzo, Molise)
Population:
3.879.400
Main cities:
Ancona, Pescara,
Perugia
Area 7:
Lazio
Population:
Main cities:
5.112.413
Roma, Viterbo, Latina
South Italy
Total Population:
Area 8:
Campania
Population:
Main cities:
12.331.872
5.701.931
Napoli, Caserta, Salerno
Area 9:
Puglia – Basilicata
Population:
4.618.475
Main cities:
Bari, Taranto, Lecce,
Foggia
Area 10:
Calabria
Population:
Main cities:
2.011.466
Reggio Calabria,
Cosenza, Catanzaro
Islands
Total Population:
Area 11:
Area 12:
Sicilia
Population:
Main cities:
Sardegna
Population:
Main cities:
12.331.872
4.968.991
Palermo, Catania,
Messina, Siracusa
1.631.880
Cagliari, Sassari
address and references
FREZZA.BIZ SRL
Via Caldarola, 14
70126 BARI
Italy
T.
+39 080 403 4287
F.
+39 080 969 2071
@
[email protected]
VAT
IT06034510724
CEO
M.
@
Andrea P. Frezza
+39 333 952 6208
[email protected]
M.
@
Nino Frezza
+39 393 912 9801
[email protected]